GroGuru offering is now closed and is no longer accepting investments.

INVEST IN GROGURU TODAY!

Strategic Water Management

GroGuru provides a software as a service for strategic water management - assisting farmers in sustainable crop monitoring that saves them water, resources, and of course, extra work. Deploying over 2,500 soil sensors across over 20 crop types in the United States, GroGuru acquired $620K in revenue in 2020 alone - a huge success in a very difficult economic environment.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
GroGuru

$955,091.42 Raised

REASONS TO INVEST

Reasons Icon

GroGuru is standing out in the global agriculture industry, which generates $2.4 trillion annually, by signing an API access agreement with Valley Irrigation - which provides farmers with the opportunity to understand data in real-time.

Reasons Icon

Strategic water management is essential to maximize crop yield, saving water and protecting other scarce resources in a sustainable way

Reasons Icon

We believe to be pioneers of a permanently installed soil monitoring system using top-of-the-line technology

ABOUT

HEADQUARTERS

9705 Carroll Centre Road, Suite 101
San Diego, CA 92126
VALUATION

$14.72M
PREVIOUSLY CROWDFUNDED

$1M

GroGuru provides a software as a service for strategic water management - assisting farmers in sustainable crop monitoring that saves them water, resources, and of course, extra work. Deploying over 2,500 soil sensors across over 20 crop types in the United States, GroGuru acquired $620K in revenue in 2020 alone - a huge success in a very difficult economic environment.

TEAM

Patrick Henry 
Patrick Henry 
President & CEO

Mr. Henry is a senior executive and serial entrepreneur that has run four different startup companies with multiple exits. His articles about various aspect of entrepreneurship and building businesses can be found in Inc. Magazine, FastCompany, Tech.Co, Entrepreneur, The Huffington Post, and other publications. He has been featured on CNBC, Bloomberg Television, and in Forbes. 

Farooq Anjum
Farooq Anjum
CTO and VP of Engineering

Dr. Anjum has over 20 years of experience in building and delivering complex systems. His expertise is in the areas of wireless technologies, IOT, machine learning and cyber security.

Jeff Campbell
Jeff Campbell
Chief Scientist

Dr. Campbell has been a scientist, researcher, and inventor for over 25 years in the field of soil monitoring, soil data interpretation, and below ground telemetry. He has extensive experience in both sensor design, telemetry systems, and interpreting soil data in both a lab and field setting and is an expert in the design of low power sensors for soil monitoring and is considered one of the world’s leading expert in soil sensor technologies.   

Vince Ferrante

Vince Ferrante

VP Sales

Mr. Ferrante has over 20 years experience selling complex system solutions products in the consumer electronics, computing and communications segments of the technology industry. He has worked for OEMs, manufacturer’s representatives and distributors. He also owned his own rep company, Martek, that he sold to Ewing Foley, a larger rep company. 

David Sloane

David Sloane

Chief Agronomist

Dr. Sloane is an expert in irrigation agronomy with broad experience in a wide range of crops including row crops, tree, vine and specialty crops. He has worked in irrigation agronomy for over 20 years, including 10 years in the United States. 

Edward Roark Moore

Edward Roark Moore

Member of the Board of Directors

As a Board member, Edward provides guidance to the CEO. He spends 2 hours per week in this capacity. His primary occupation is being the CEO of EvoNexus. 

TERMS

GroGuru
Overview
PRICE PER SHARE
$0.11
DEADLINE
Aug 24, 2021
VALUATION
$14.72M
AMOUNT RAISED
$955,091.42
Breakdown
MIN INVESTMENT
$249.92
MAX INVESTMENT
$106,999.97
MIN NUMBER OF SHARES OFFERED
90,909
OFFERING TYPE
Equity
ASSET TYPE
PREFERRED
SHARES OFFERED
Series Seed I Preferred Stock
MAX NUMBER OF SHARES OFFERED
35,727,272

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

GroGuru, Inc.

Corporate Address

:

9705 Carroll Centre Road, Suite 101, San Diego, CA 92126

Offering Minimum

:

$9,999.99

Offering Maximum

:

$3,929,999.92

Minimum Investment Amount

(per investor)

:

$249.92











Terms


Offering Type

:

Equity

Security Name

:

Series Seed I Preferred Stock

Minimum Number of Shares Offered

:

90,909

Maximum Number of Shares Offered

:

35,727,272

Price per Share

:

$0.11

Pre-Money Valuation

:

$14,716,316.89











*Maximum Number of Shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Proxy

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives*

Early Bird

Friends and Family - First 72 hours | 15% bonus shares

Super Early Bird - Next 72 hours | 10% bonus

Early Bird Bonus - Next 7 days | 5% bonus shares

Volume

Tier 1 perk - ($1,000 + perk 1)

Tier 2 perk - ($5,000 + perk 2)

Tier 3 perk - ($10,000 + perk 3 + 5% bonus shares)

Tier 4 perk - ($25,000 + 10% bonus shares)

Tier 5 perk - ($50,000 + 15% bonus shares)

Perks/Swag

Perk 1 = GroGuru baseball cap

Perk 2 = GroGuru polo and Perk 1

Perk 3 = GroGuru Jacket and Perk 2

All Tier 4-5 volume investors get Perk 3

For Bonus Shares, an investor will get the greater of the two bonus share amounts from volume and early bird, but not both.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

GroGuru, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series Seed 1 Preferred Stock at

$0.11 / share, you will receive 10 additional shares of Series Seed 1 Preferred Stock, meaning you'll own 110 shares for $11. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

ALL UPDATES

02.25.22

Accessing You Investment Information

If you, as an investor, need to see your shares and official documentation of their equity within GroGuru, you can reach out to Contact@StartEngine.com and StartEngine's Investor Services will provide you with the corresponding documentation.

08.25.21

A Big THANK YOU to All the Investors in GroGuru's Financing Campaign on StartEngine - Nearly $1M Raised!

A big thank you to all of the investors that supported GroGuru in our financing campaign on StartEngine. We closed yesterday at just a hair under $1M in this financing. This will help GroGuru continue expand sales of our breakthrough strategic water management solution for commercial farmers. Thanks again for all the support from our investors, customers, employees and partners on the GroGuru journey!

08.24.21

LAST CALL FOR. INVESTORS - Only 5 Hours Left to Invest in GroGuru!


Thanks to every single one of you that has made an investment into GroGuru and, in so doing, is making. a bet on the use of superior technology to help save water, increase crop yield & quality, and create a more sustainable planet!

GroGuru is all about strategic water management for commercial farmers. We are a solutions company that helps farmers more efficiently use water. What does that mean? We help farmers make more money by increasing crop yield while more efficiently using water and other scarce resources in a more sustainable way. Our hardware enabled SaaS model continues to gain momentum, and. your chance to be a part owner of the company for as little as $250 is ending soon.

To invest in GroGuru, go to www.startengine.com/groguru. We hope you join us on this journey!

08.23.21

Recap of GroGuru Executive Team Webinar - Time is Short to Invest - Only a Few Hours Remaining!


The GroGuru exec team hosted a LIVE Webinar yesterday, August 22, 2021. The team answered a lot of investor questions. The webinar was primarily for people that are considering an investment in our exciting and dynamic AgTech company on StartEngine. TODAY is the last day for you to invest in GroGuru, or for you to increase your current investment. You won't want to miss this opportunity!

To invest in GroGuru, go to https://www.startengine.com/groguru to make an investment. We have broken through the $900,000 investment level and we have great momentum! We hope you join us on this journey!

08.23.21

WOW! GroGuru Smashes Through the $900,000 Investment Milestone! Help Us Get to $1,000,000!

Only a few hours left to make an investment in GroGuru on StartEngine!

We are very excited to report that GroGuru has now broken through the $900,000 milestone in our StartEngine financing campaign! Our funding campaign continues to gain momentum! Thank you to all the investors in this financing round that made this happen! We are in the final couple days of the campaign, but it is not too late for you to get involved.

GroGuru is all about strategic water management for commercial farmers. We are a solutions company that helps farmers more efficiently use water. What does that mean? We help farmers make more money by increasing crop yield while more efficiently using water and other scarce resources in a more sustainable way. Our hardware enabled SaaS model continues to gain momentum. 

To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!

08.23.21

GroGuru Continues Funding Momentum Breaking Through the $800,000 Funding Milestone!

We are very excited to report that GroGuru has now broken through the $800,000 milestone in our StartEngine financing campaign! Our funding campaign continues to gain momentum! Thank you to all the investors in this financing round that made this happen! We are in the final couple days of the campaign, but it is not too late for you to get involved.

GroGuru is all about strategic water management for commercial farmers. We are a solutions company that helps farmers more efficiently use water. What does that mean? We help farmers make more money by increasing crop yield while more efficiently using water and other scarce resources in a more sustainable way. Our hardware enabled SaaS model continues to gain momentum. 

To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!

08.22.21

LIVE Q&A Session with the GroGuru Executive Team Today

REGISTER HERE

The GroGuru exec team is holding a LIVE Webinar on TODAY, August 22, 2021 at 4:00pm Pacific Time. The team will be available to answer your questions. This is primarily for people that may want to make an investment in our exciting and dynamic AgTech company on StartEngine. Tomorrow is the last day for you to invest in GroGuru or for you to increase your current investment. You won't want to miss this opportunity! Attendance is limited to the first 250 people who register, so don't wait!

To invest in GroGuru, go to https://www.startengine.com/groguru to make an investment. We have broken through the $800,000 investment level and we have great momentum! We hope you join us on this journey!

08.22.21

GroGuru Management Team Hosing a Webinar to Answer Your Questions - Be Sure to Tune-In!

You are invited to join a LIVE Webinar on Sunday, August 22, 2021 at 4:00pm Pacific Time with the GroGuru executive management team where there will be available to answer your questions. There are only a few days left for you to invest in GroGuru or for you to increase your current investment. You won't want to miss this opportunity! Attendance is limited to the first 250 people who register, so don't wait! To register go to:

https://app.livestorm.co/groguru/webinar-with-groguru-executive-team-q-and-a?type=detailed

What makes GroGuru different?

  • GroGuru improves the efficiency of water being used for agriculture irrigation by 40-50%. We increase crop yield AND save water and other scarce resources like energy, labor and fertilizer, at the SAME TIME.
  • More efficient use of water means less fertilizer, less nitrates leaking into the ground water and lower greenhouse gasses.
  • The combination of efficient irrigation with no till, proper crop rotations and the appropriate use of cover crops leads to more carbon being sequestered into the soil.
  • The GroGuru wireless underground system, GroGuru® WUGS, is a patented technology that enables GroGuru to permanent install soil sensors in field crops like corn and soybeans. This gives GroGuru a 30X scalability improvement of our hardware versus competitive alternatives. 
  • GroGuru's SaaS (software as a service) solution, GroGuru® InSites, is an enterprise level decision support tool that gives farmers and agronomic consultants at least an order of magnitude improvement in scalability of software versus competitive alternatives. 
  • The application of artificial intelligence and machine learning to the unique and propriety data stream that we collect on farms makes GroGuru InSites the precursor for irrigation automation. GroGuru is effectively providing an 'easy button' for farmers to manage water.
  • GroGuru has inked a number of critical strategic partnerships including Valley Irrigation, DTN, AquaCheck and Sentek. These ecosystem partnerships enable GroGuru to provide a best-in-class complete solution that to-date has not been available to farmers for their water management needs.

Don't just take it from us. Here is what farmers are saying:

"Permanent install and the data all throughout the year and across multiple years from the same spot is priceless.” - Grant Norwood, Owner of Norwood Farms, Henry County, TN

"The ability to permanently install soil moisture sensors will greatly improve our ability to manage water and should improve our yields and sustainability.” - Tom Moore, Owner of Moore Brothers Farming, Sunray, TX

"A permanent probe is the only solution to accurately measure soil moisture the entire year." - Harold Grall, Owner of Hasta Farms, Dumas, TX

“We were already an AgSense (Valley Irrigation) customer on our pivots and having the flexibility to mix and match AgSense and GroGuru hardware while still getting the value of GroGuru InSites across all our farms will be a huge benefit to us. We will now be able to see as-applied irrigation data along with soil moisture data for real time control over our operation." - Jesse Ziems, Senior Agronomist at CSS Farms

To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!

08.21.21

Why Should I Invest in GroGuru? There Are Many Important Reasons Why, and Time is Running Short!

GroGuru's financing campaign on StartEngine is closing in less than two days! If you have been on the fence about making an investment, or thinking about increasing your current investment, now is the time to do it!

We have been getting great momentum in our financing and are rapidly approaching the $800,000 milestone.

If you care about water, the survival of the planet, climate change, regenerative agriculture, and life itself, then you want to seriously consider an investment in GroGuru. Products and technologies like those developed and deployed by GroGuru are changing the face of farming and are essential to preserving our ability to provide safe and nutritious food to a growing population. With 70% of the world's fresh water supply already being used for agriculture irrigation, and the need to increase our global food supply by 70% by the year 2050, just to keep pace with population growth, there is no better time than the present to go onboard and invest in key technologies like GroGuru.

What makes GroGuru different?

  • GroGuru improves the efficiency of water being used for agriculture irrigation by 40-50%. We increase crop yield AND save water and other scarce resources like energy, labor and fertilizer, at the SAME TIME.
  • More efficient use of water means less fertilizer, less nitrates leaking into the ground water and lower greenhouse gasses.
  • The combination of efficient irrigation with no till, proper crop rotations and the appropriate use of cover crops leads to more carbon being sequestered into the soil.
  • The GroGuru wireless underground system, GroGuru® WUGS, is a patented technology that enables GroGuru to permanent install soil sensors in field crops like corn and soybeans. This gives GroGuru a 30X scalability improvement of our hardware versus competitive alternatives. 
  • GroGuru's SaaS (software as a service) solution, GroGuru® InSites, is an enterprise level decision support tool that gives farmers and agronomic consultants at least an order of magnitude improvement in scalability of software versus competitive alternatives. 
  • The application of artificial intelligence and machine learning to the unique and propriety data stream that we collect on farms makes GroGuru InSites the precursor for irrigation automation. GroGuru is effectively providing an 'easy button' for farmers to manage water.
  • GroGuru has inked a number of critical strategic partnerships including Valley Irrigation, DTN, AquaCheck and Sentek. These ecosystem partnerships enable GroGuru to provide a best-in-class complete solution that to-date has not been available to farmers for their water management needs.

Don't just take it from us. Here is what farmers are saying:

"Permanent install and the data all throughout the year and across multiple years from the same spot is priceless.” - Grant Norwood, Owner of Norwood Farms, Henry County, TN

"The ability to permanently install soil moisture sensors will greatly improve our ability to manage water and should improve our yields and sustainability.” - Tom Moore, Owner of Moore Brothers Farming, Sunray, TX

"A permanent probe is the only solution to accurately measure soil moisture the entire year." - Harold Grall, Owner of Hasta Farms, Dumas, TX

“We were already an AgSense (Valley Irrigation) customer on our pivots and having the flexibility to mix and match AgSense and GroGuru hardware while still getting the value of GroGuru InSites across all our farms will be a huge benefit to us. We will now be able to see as-applied irrigation data along with soil moisture data for real time control over our operation." - Jesse Ziems, Senior Agronomist at CSS Farms


To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!

08.21.21

Founder Spotlight: Patrick Henry, Co-Founder, President and CEO of GroGuru


Now is the time to invest or re-invest in GroGuru, and it may be the last opportunity for individual investors to become part owners of the company. We are on a roll, and I want you to be a part of it!

For me, investing my time and money into GroGuru is about the really big picture; our kids, our grandkids, preserving the planet, helping to mitigate climate change as much as we can, and more efficient use of water. Without a very secure, safe food supply and fresh water, we literally can’t live. There’s nothing more strategic than safe, nutritious food and enough fresh water. That’s huge.  

Also, farmers are the salt of the earth. I love working with farmers. They’re great customers to work with. The agricultural ecosystem that David and Jeff have been working with for a long period of time have been great customers to work with. They’re very honest, straightforward, and hard working. I love that part of it.  

For me, the “why GroGuru” was a combination of two things in addition to the above. It’s about the team. It’s like the Kleiner Perkins guys used to say, the famous venture capitalists in Silicon Valley, "Would you rather have an A team and a B idea or a B team and an A idea?" You go with an A team because the A team can figure it out and make the idea into an A idea. When I met Farooq and Jeff and then brought on board David and Vince, I think we assembled a team that can win in this market.  

This is my fourth tech startup. What excites me from a company standpoint? It’s about winning. I think we have the right product at the right time with the right customers. Maybe 10 years ago, the timing wasn’t right for soil sensors. The reliability wasn’t there. As Jeff mentioned, the cost structure wasn’t there. The cloud-based computing and reliable broadband telemetry wasn’t there. We have gone from 50 units deployed at the end of 2018 to over 1,000 units today. And we are just getting started!

All of those ecosystem pieces are there now. I think we’re bringing something very unique as a solution that makes this thing far more scalable than what the competitors have been able to offer at this point. The market has the potential to be massive. The win in this for you as investors and for us as a team that’s extremely passionate about it as that it’s a big deal.  

I’ll tell you a story. I have built a billion-dollar company before. We eventually sold that. Vince worked at that company as well. When I joined GroGuru, I was meeting some of my CEO buddies in San Diego. They asked me, “Why did you join this company?” I said, “Because this company has an opportunity to be bigger than Entropic.” They said, “Are you kidding me!?” I believed it then, and I still believe it now. What we’re doing is extremely important. What we have the opportunity to build can be really impressive and exciting. That’s why I’m doing it. That’s why I think you should invest in GroGuru. 

What we’re doing is extremely important. 70% of global fresh water is used for agricultural irrigation, and a significant amount of this water can be saved and used more efficiently. The lack of efficiency isn't the farmers' faults. They need better tools, and that’s the problem GroGuru helps to address. We are providing a solution that is orders of magnitude more scalable and easy for farmers to implement and use. What we have the opportunity to build can be really impressive and very exciting. Our campaign is closing soon, and I strongly urge you to increase your shares or invest today, and join our 'A team'. Don’t miss out! Invest today before it’s too late! 

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into GroGuru.

$249.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$1,000.00

Tier 1 perk

GroGuru baseball cap

$5,000.00

Tier 2 perk

GroGuru polo and GroGuru baseball cap

$10,000.00

Tier 3 perk

GroGuru Jacket, GroGuru polo and GroGuru baseball cap+ 5% bonus shares

$25,000.00

Tier 4 perk

GroGuru Jacket, GroGuru polo and GroGuru baseball cap + 10% bonus shares

$50,000.00

Tier 5 perk

GroGuru Jacket, GroGuru polo and GroGuru baseball cap + 15% bonus shares

JOIN THE DISCUSSION













0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDS

We want you to succeed and get the most out of your money by offering rewards and memberships!

SECURE

Your info is your info. We take pride in keeping it that way!

DIVERSE INVESTMENTS

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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

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Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

PREVIOUSLY CROWDFUNDED
$1,070,000.00
RAISED
$955,091.42
INVESTORS
660
MIN INVEST
$249.92
VALUATION
$14.72M

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