A Craft Brewery We Believe is Poised for Growth  

Arthur Moye was a CPA before selling his accounting practice to follow his passion for brewing by acquiring Full Circle Brewing Co in 2016, in doing so he became one of the few majority Black-owned Production breweries in the US. Full Circle Brewing is one of Central California’s longest-running breweries, and has evolved into selling beer in every major market in California and markets across the US. You can find our beer in major retailers such as Safeway, Savemart, Costco, Trader Joes, and more. Now known for our fruit-forward flavors and balanced quality beer, we appeal to everyone, from craft-beer lovers to people who don’t even typically like beer.

From a 7.5BBL brewhouse producing only draft beer to a 30-barrel brewhouse packaging a majority of our beer, we now reach consumers throughout California and 10 different states. Not only are we breathing new life into this old brewery, but we are committed to spreading good vibes across the U.S.

Find Your Vibe and Your Tribe with Full Circle Brewing

Many craft breweries are focused on craft beer fads, but the market is a crowded space making a lot of noise. Full Circle Brewing tailors our beers to fit the market and produce unique quality craft-beer you’ll love. We brew flavor-forward beer in 3 primary product channels, producing true-to-label tasting beers that appeal to the Craft Curious, Craft Beer Aficionado, and the Domestic Craft Beer drinker alike. 

We believe people let in too many bad vibes into their lives. 

The world can be negative and full of bad vibes. Haters are always bringing you down, telling you that you are not good enough and that you will never make it. This is the often unspoken part of the human condition amplified by instant access to social feedback via social media. If you are not careful, the lens that you view the world through can get muddled with negativity, cynicism, and extreme self-consciousness.

It is our goal to take our consumers on a journey.  A journey away from negativity TOWARDS embracing their unmuted, unapologetic, authentic selves, and encouraging them to “DO YOU, AND FIND YOUR TRIBE. Your TRIBE is the people who support you as you. #TUNETHEMOUT #NOBADVIBES #UNFOLLOW #SUCKIT 

We Promote Positive Vibes Through Our Social Media

Vibes Series

As a minority-owned brewery, we are rooted in building diverse, what we like to call, TRIBES. People in the Full Circle universe feel welcome to be their authentic selves. Our brewery prides itself on creating beers that allow people to be present and mindful, and enjoy their true and authentic VIBE. This spirit of authenticity allows our consumers to connect with their own TRIBE of like-minded individuals who share a common vibe whether that is bike polo, roller derby, furries, or a specific music genre. We love hearing stories about our customers finding their tribe through our beer.

A multibillion dollar market now takes a preference for craft beer

Overall, the US beer volume sales were up 1% in 2021, while craft brewer volume sales grew 8%, raising small and independent brewers’ share of the U.S. beer market by volume to 13.1%. (source) Retail dollar sales for craft beer increased 21% to $26.8 billion, and now account for approximately 27% of the $100 billion U.S. beer market (previously $94 billion). The primary reason for the larger dollar sales increase was the shift back in beer volume to bars and restaurants from packaged sales. (source)

California has the largest beer market in the country, with an economic impact of $312 per capita, or over $9 billion in total (source) and we are centrally located right in the middle of 2 markets. The industry supports more than 51,000 jobs across the state and produces nearly 3.5 million barrels of beer. (source, source) A trade association representing small and independent American craft brewers reported that the U.S.Craft Beer Market reached $26.8 billion in 2021 representing 13.1% of all U.S. beer sales, a 4% growth over 2020. With over 9,247 breweries operating during the year, small and independent craft brewers produce 1 in every 10 beers sold in America. (source)

Full Circle Brewing Co. has 2 primary distribution channels: wholesale and direct to consumer sales (online and at our location). Our gross revenue has increased by 46,158% from 2016 – 2022 and we are continuing to expand. We have received product authorizations and mandates in many big box chains including Savemart, Raleys, Whole Foods, Trader Joes, and Costco. 

We acquired Sonoma Cider in 2020, and produced nearly 1,000 Barrels of cider in 2022.

We Have MAJOR Revenue Growth And Wholesale Partnerships With Big Box Chains

Since inception, FCB has offered a retail (tasting room) and entertainment venue, providing a destination for craft beer enthusiasts and entertainment lovers. FCB will continue this tradition while amplifying the variety, quality, and consistency of the beer and events. 

We've won a few awards including lla Vanilla’ being awarded at The California State Fair for Experimental IPA Category, and Best Craft Brewery of the Year from the Best of the Valley business awards.

Knowledgeable and passionate about connecting with the market we serve

Full Circle Brewing Co. is a black-owned business led to success by our CEO Arthur Moye. Moye’s corporate background has provided a connection to the corporate world, and as a result, allowed us to create branding that resonates with a broad range of consumers. 

When Arthur Moye took ownership of Full Circle Brewing, the brewery was reborn and experienced rapid growth.

FCB’s management and investor team includes business professionals who are passionate about bringing quality beer and branding experiences to the craft beer community. Our seasoned team possesses unique skills that enable us to deliver unparalleled business acumen, backed by decades of success. At Full Circle, we have crafted our own family of the best in the business, leading to the exponential growth we have experienced.

We are Backed by Revenue Growth and Exciting Wholesale Partnerships with Big Box Chains

The goal of Full Circle Brewing is to be the primary name in fruited commercial scale beers. When people think of fruited light, approachable, and crushable beers, we want them to think of our beers first. We intend to continue creating new and experimental flavors across a broad range of styles, to keep customers anxiously awaiting the release of our newest flavor and monopolize on this market demand.

We believe Full Circle Brewing Co. has the leadership, craftsmanship, and marketing expertise needed to position ourselves as one of the top craft brewers. The market has indicated that craft beer is the preferred choice for consumers across the US and, with our delicious, widely appealing flavors and varieties, we feel we have a unique edge and a potential for mass market penetration. With our flavors flying off the shelves, we are growing a fan base and creating brand loyalty unmatched by our competitors. 

We intend to grow our footprint at our current location, by expanding on the property adjacent to the brewery, which we currently use for storage and outdoor events. This expansion will enable us not only to significantly increase our production, but also provide space that can be adapted for a music venue, tasting room, and beer-related events such as festivals.

These are blueprints of a potential building

Additionally, we launched an ambassador program encouraging people to share how Full Circle fits into their personal vibe, and share that with our 30,000+ Instagram followers. (source)

Today, Full Circle Brewing Co. remains dedicated to the quality and flavor of our beers. We are passionate about making great beer, so you can taste the good vibes in every sip.