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GET A PIECE OF FULL CIRCLE BREWING

Good vibes with every sip

Full Circle Brewing creates craft beer with a purpose, increasing revenue by over 4,486% to date, available in hundreds of stores across the US.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$139,912.40 Raised

REASONS TO INVEST

We believe we are one of the fastest growing Black Owned Breweries in the nation. Our revenue has increased 4,486% between 2016 – 2022. This dramatic increase in production has allowed us to expand our distribution footprint into 10 different states, spanning as far as the East coast.

We are an award-winning company, backed by a team made up of seasoned professionals with decades of experience in craft beer, business, and marketing. We’ve previously raised over $1.7M from independent investors.

As a response to the growing consumer desire for lighter, more crushable beers, we launched our new Vibes Series, already receiving authorizations across California. Additionally, our Mango Bomb Imperial IPA is now a mandated item in Safeway, Trader Joes, and Raley’s locations.





Since Our Last Raise...








The Pitch

The Full Circle Brewing team is composed of a diverse set of experienced craft beer professionals. Because of this diversity, our brand is built around authenticity and inclusion. We understand that in a crowded marketplace, high-quality beer only gets you so far. Yes, we produce premium craft beers, the liquid. We use this liquid as a social lubricant that allows people to be their authentic selves, catch a vibe and connect with their tribe, no matter what that tribe may be. This consumer-first approach has allowed us to expand our footprint in national chain accounts, getting our visually appealing products in front of more consumers. Our competitive pricing, balanced approachable beer, and seasonal flavors are appealing to the craft beer-drinker and craft curious alike. 










OVERVIEW


A Craft Brewery We Believe is Poised for Growth  


Arthur Moye was a CPA before selling his accounting practice to follow his passion for brewing by acquiring Full Circle Brewing Co in 2016, in doing so he became one of the few majority Black-owned Production breweries in the US. Full Circle Brewing is one of Central California’s longest-running breweries, and has evolved into selling beer in every major market in California and markets across the US. You can find our beer in major retailers such as Safeway, Savemart, Costco, Trader Joes, and more. Now known for our fruit-forward flavors and balanced quality beer, we appeal to everyone, from craft-beer lovers to people who don’t even typically like beer.

 


From a 7.5BBL brewhouse producing only draft beer to a 30-barrel brewhouse packaging a majority of our beer, we now reach consumers throughout California and 10 different states. Not only are we breathing new life into this old brewery, but we are committed to spreading good vibes across the U.S.

THE PROBLEM & OUR SOLUTION


Find Your Vibe and Your Tribe with Full Circle Brewing

Many craft breweries are focused on craft beer fads, but the market is a crowded space making a lot of noise. Full Circle Brewing tailors our beers to fit the market and produce unique quality craft-beer you’ll love. We brew flavor-forward beer in 3 primary product channels, producing true-to-label tasting beers that appeal to the Craft Curious, Craft Beer Aficionado, and the Domestic Craft Beer drinker alike. 



We believe people let in too many bad vibes into their lives. 


The world can be negative and full of bad vibes. Haters are always bringing you down, telling you that you are not good enough and that you will never make it. This is the often unspoken part of the human condition amplified by instant access to social feedback via social media. If you are not careful, the lens that you view the world through can get muddled with negativity, cynicism, and extreme self-consciousness.


It is our goal to take our consumers on a journey.  A journey away from negativity TOWARDS embracing their unmuted, unapologetic, authentic selves, and encouraging them to “DO YOU, AND FIND YOUR TRIBE. Your TRIBE is the people who support you as you. #TUNETHEMOUT #NOBADVIBES #UNFOLLOW #SUCKIT 



We Promote Positive Vibes Through Our Social Media



Vibes Series


Trends in the craft beer industry are showing that consumer demand is moving towards lighter, more crushable beers. Our answer to this call is our brand new Vibes Series, focusing on lighter beers, while maintaining the fruit forward approach that consumers have come to love from Full Circle. We have kicked off the series with Peachy Vibes, our Peach Wheat Ale, and Juicy Vibes, our Hazy Pale ale Brewed with Citrus, already receiving mandates and authorizations in chains including Savemart, Bevmo, Totalwine, and Costco.




As a minority-owned brewery, we are rooted in building diverse, what we like to call, TRIBES. People in the Full Circle universe feel welcome to be their authentic selves. Our brewery prides itself on creating beers that allow people to be present and mindful, and enjoy their true and authentic VIBE. This spirit of authenticity allows our consumers to connect with their own TRIBE of like-minded individuals who share a common vibe whether that is bike polo, roller derby, furries, or a specific music genre. We love hearing stories about our customers finding their tribe through our beer.


THE MARKET & OUR TRACTION


A multibillion dollar market now takes a preference for craft beer


Overall, the US beer volume sales were up 1% in 2021, while craft brewer volume sales grew 8%, raising small and independent brewers’ share of the U.S. beer market by volume to 13.1%. (source) Retail dollar sales for craft beer increased 21% to $26.8 billion, and now account for approximately 27% of the $100 billion U.S. beer market (previously $94 billion). The primary reason for the larger dollar sales increase was the shift back in beer volume to bars and restaurants from packaged sales. (source)



California has the largest beer market in the country, with an economic impact of $312 per capita, or over $9 billion in total (source) and we are centrally located right in the middle of 2 markets. The industry supports more than 51,000 jobs across the state and produces nearly 3.5 million barrels of beer. (sourcesource) A trade association representing small and independent American craft brewers reported that the U.S.Craft Beer Market reached $26.8 billion in 2021 representing 13.1% of all U.S. beer sales, a 4% growth over 2020. With over 9,247 breweries operating during the year, small and independent craft brewers produce 1 in every 10 beers sold in America. (source)


Our Traction


Full Circle Brewing Co. has 2 primary distribution channels: wholesale and direct to consumer sales (online and at our location). Our gross revenue has increased by 46,158% from 2016 – 2022 and we are continuing to expand. We have received product authorizations and mandates in many big box chains including Savemart, Raleys, Whole Foods, Trader Joes, and Costco



We acquired Sonoma Cider in 2020, and produced nearly 1,000 Barrels of cider in 2022.


We Have MAJOR Revenue Growth And Wholesale Partnerships With Big Box Chains





Since inception, FCB has offered a retail (tasting room) and entertainment venue, providing a destination for craft beer enthusiasts and entertainment lovers. FCB will continue this tradition while amplifying the variety, quality, and consistency of the beer and events. 


We've won a few awards including lla Vanilla’ being awarded at The California State Fair for Experimental IPA Category, and Best Craft Brewery of the Year from the Best of the Valley business awards.


Knowledgeable and passionate about connecting with the market we serve



Full Circle Brewing Co. is a black-owned business led to success by our CEO Arthur Moye. Moye’s corporate background has provided a connection to the corporate world, and as a result, allowed us to create branding that resonates with a broad range of consumers. 


When Arthur Moye took ownership of Full Circle Brewing, the brewery was reborn and experienced rapid growth.



FCB’s management and investor team includes business professionals who are passionate about bringing quality beer and branding experiences to the craft beer community. Our seasoned team possesses unique skills that enable us to deliver unparalleled business acumen, backed by decades of success. At Full Circle, we have crafted our own family of the best in the business, leading to the exponential growth we have experienced.

WHY INVEST


We are Backed by Revenue Growth and Exciting Wholesale Partnerships with Big Box Chains

The goal of Full Circle Brewing is to be the primary name in fruited commercial scale beers. When people think of fruited light, approachable, and crushable beers, we want them to think of our beers first. We intend to continue creating new and experimental flavors across a broad range of styles, to keep customers anxiously awaiting the release of our newest flavor and monopolize on this market demand.


We believe Full Circle Brewing Co. has the leadership, craftsmanship, and marketing expertise needed to position ourselves as one of the top craft brewers. The market has indicated that craft beer is the preferred choice for consumers across the US and, with our delicious, widely appealing flavors and varieties, we feel we have a unique edge and a potential for mass market penetration. With our flavors flying off the shelves, we are growing a fan base and creating brand loyalty unmatched by our competitors. 


We intend to grow our footprint at our current location, by expanding on the property adjacent to the brewery, which we currently use for storage and outdoor events. This expansion will enable us not only to significantly increase our production, but also provide space that can be adapted for a music venue, tasting room, and beer-related events such as festivals.


These are blueprints of a potential building


Additionally, we launched an ambassador program encouraging people to share how Full Circle fits into their personal vibe, and share that with our 30,000+ Instagram followers. (source)


Today, Full Circle Brewing Co. remains dedicated to the quality and flavor of our beers. We are passionate about making great beer, so you can taste the good vibes in every sip.




Code View

ABOUT

HEADQUARTERS
620 F Street
Fresno, CA 93706

Full Circle Brewing creates craft beer with a purpose, increasing revenue by over 4,486% to date, available in hundreds of stores across the US.

TEAM

Arthur Moye

Arthur Moye

CEO, Majority Owner

Accountant by trade and former CalCPA Chapter President gone rogue. Sold his practice and bought a brewery.

Chris Mendez

Chris Mendez

Director of Sales

15 years experience in beer sales with an expertise in brand building. Has a passion for building the right team, and creating processes. 

Adam Band

Adam Band

Marketing

Marketing by trade, formerly worked with breweries in Europe to build their product portfolio and brand identity.

Eddie Garcia

Eddie Garcia

Creative

Develops our eye catching labels and oversees all creative endeavors. Ensures that we have one of the most nimble creative teams to meet the needs of chains and distributors.

Chad Lyons

Chad Lyons

Operations/Production

Former Security Forces member of the United States Air Force. Oversees Entire Brewery Operations process from brewing to distribution.

TERMS

Full Circle Brewing
Overview
PRICE PER SHARE
$6.94
DEADLINE
Apr 27, 2023
VALUATION
$34.81M
FUNDING GOAL
$10k - $4.32M
Breakdown
MIN INVESTMENT
$249.84
MAX INVESTMENT
$1,234,993.82
MIN NUMBER OF SHARES OFFERED
1,440
MAX NUMBER OF SHARES OFFERED
622,203
OFFERING TYPE
Equity
ASSET TYPE
Units
SHARES OFFERED
Class C Units

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$2,394,291

$1,764,403

Cash & Cash Equivalents

$226,113

$179,904

Accounts Receivable

$258,077

$136,698

Short-Term Debt

$1,020,919

$616,291

Long-Term Debt

$1,757,382

$1,585,715

Revenue & Sales

$3,798,277

$2,348,337

Costs of Goods Sold

$1,081,041

$1,534,028

Taxes Paid

$257,981

$163,163

Net Income

-$195,748

-$286,450

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investments Incentives and Bonuses*


Early Bird


Friends and Family - First 72 hours | 15% bonus units


Super Early Bird - Next 72 hours | 10% bonus units


Early Bird Bonus - Next 7 days | 5% bonus units

Tier 1 $250

$15 Full Circle Merchandise Gift Card (Enough to Buy a glass)**

Tier 2 $500

$40 Full Circle Merchandise Gift Card (Enough to Buy a Shirt, and Glass)

Tier 3 $850

$60 Full Circle Merchandise Gift Card (Enough to Buy a Shirt, Hat, and a Glass)

Tier 4 $1,250

$80 Full Circle Merchandise Gift Card (Enough to buy 2 Shirts, a Tacker, and a Glass)

15% off beer and Merchandise purchased from our online store or at our taproom****

Tier 5 $2,000

$100 Full Circle Merchandise Gift Card (Enough to Buy 2 Shirts, a Hat, and a Metal Tacker)

15% off beer and Merchandise purchased from our online store or at our taproom****

Tier 6 $5,000

$150 Full Circle Merchandise Gift Card (Enough to buy 3 Shirts, 2 Hats, and a Metal Tacker Sign)

15% off beer and Merchandise purchased from our online store or at our taproom****

Tier 7 $10,000

$250 Full Circle Merchandise Gift Card (Enough to buy shirts for you and 9 friends!)

15% off beer and Merchandise purchased from our online store or at our taproom****

“Season ticket” for admission into all onsite shows***

Initial call with CEO discussing opportunities and direction of Company***

* In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

** Cost of shipping will be passed on to the investor.

*** Travel and lodging expenses are not included.

**** Purchases for individual use only, and not for resale or distribution.

Loyalty Bonus

Any Previous Investor of Full Circle Brewing will receive 5% additional bonus shares on their investment



The 10% StartEngine Owners' Bonus

Full Circle Brewing Co. Ltd., LLC will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class C Units at $5.00 per unit, you will receive 110 shares of Class C Units, meaning you'll own 110 Units for $500. Fractional shares will not be distributed and Unit bonuses will be determined by rounding down to the nearest whole Unit.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Owners' Bonus in addition to the aforementioned bonus.

ALL UPDATES

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Full Circle Brewing.

JOIN THE DISCUSSION

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PINNED BY STARTUP

AB
Adam Band

Full Circle Brewing

8 months ago

Thank you for considering investing in Full Circle! If you invested in our previous campaign through StartEngine and still haven't received your perks, we have them and want to get them to you! Please email marketing@fullcirclebrewing.com to arrange to get them!

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DS
David Schrift

5 months ago

Adam, Congratulations on another merger. I was hoping for some additional information. 1. Financials. I assume Full Circle acquired SpeakEasy. If so can you comment on what the acquisition price was and how it was funded (cash, debt, equity etc). Also, can you provide the financials for speak easy (2022 revenue, EBITDA, margins etc) 2. Synergism: Can you comment on what assets you acquired and how you will take advantage to create synergism and cost savings. I see they have brewing capacity and a taproom in San Fran. How do you plan to incorporate them into the business (separate brands? cross selling opportunities?). What do you plan on doing with the increase in brewing capacity assets? How does distrubtion get impacted by this merger. I assume you have access to markets and distributors you previously didn't have access too?? 3. Ownership. How is the ownership structure going to run going forward? Is Arthur the CEO of the combined company? What is the role of the speakeasy CEO and employees? Feel free to add any additional information you feel is relevant to investor as well that you are able. Thanks!

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DS
David Schrift

7 months ago

Thanks Adam, What are your expectations to grow in 2023? Is the market expected to stay challenged? What levers do you have to expand growth in 2023 besides more production (more offerings, price increases, more distribution etc?) Also, how has revenue at the taproom been doing and how are you looking at accelerating it? Any places to build out additional taprooms? Thanks

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0

DS
David Schrift

7 months ago

Adam, At the investor meeting Arthur mentioned revenue for 2022 will be “flattish” compared to 2022. Can you remind me the reasons for this? Thanks

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AF
A Fitz

8 months ago

I have several contacts with a large Distributor in West Tennessee that is always looking to add to the product line. If you are looking to work into the hot Tennessee market let me know.

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DS
David Schrift

8 months ago

Thanks Adam, Of note, the form C only has 2021 financials not 2022? I was hoping to hear a little bit more how you are approaching expansion. How you view profitability vs expansion? I would imagine as you expand beyond your core base you won't have the same brand recognition so moving into other states may not be as successful? Would love to hear how you thinking about expansion at this point? Do you plan on developing more physical locations to aid in expansion or is expansion going to come mostly from bottled sales? Also, can you provide any information on what % of revenue is from the physical locations versus bottled sales (beer in stores) and how each of those has been growing? I will be looking forward to the live call. Cheers

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CB
Camron Bennett

8 months ago

Hi Adam Eagle Distributing Company is a Tennessee based beverage distributor in Memphis and Knoxville area. Hope this helps the full circle team.

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JB
Joe Brady

8 months ago

I have shares I bought years ago and would like to sell them, can you please help facilitate this.

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DS
David Schrift

8 months ago

Thanks Adam, I also noticed your business was supposed to be cash flow positive back in 2018 (based on comments from the Wefunder raise) but it is still negative. What changed? and when do you expect to be cash flow positive? Can you share any insight into your 2022 P&L? Thanks, David

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DS
David Schrift

8 months ago

Also, can you comment on what if any IP/trade secret protection so that a competitor can’t just simply copy you?

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PREVIOUSLY CROWDFUNDED
$681,905
RAISED
$139,912.40
INVESTORS
116
MIN INVEST
$249.84
VALUATION
$34.81M

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