The response to our new ‘Illa’ series has been overwhelmingly positive, with our Strawberry and Blueberry Illa selling out in under an hour and our ‘Illa Vanilla’ awarded at California State Fair for Experimental IPA Category.
The new ownership group acquired Full Circle Brewing in 2016 and production has increased over 3000% between 2016-2020, and we have received product authorizations in many big box chains including Savemart, Raleys, Whole Foods, Trader Joes, and Costco.
We recently acquired the rights to Sonoma Cider and we plan on expanding into the craft cider industry.
Arthur Moye was a CPA with a passion for homebrewing before making a giant leap and selling his practice to acquire Full Circle Brewing Co. The rebirth of FCB was backed by a group of investors, all members of the community, many of whom banded together financially because they so strongly believed in our vision.
The change of ownership resulted in rapid growth and rebirth for the brewery and allowed us to expand from a 7.5BBL brewhouse producing draft beer to a 15 barrel brewhouse packaging a majority of our beer, enabling us to reach consumers throughout California.
Today, Full Circle Brewing Co. remains dedicated to the quality and flavor of our beers. As a result, you can taste the passion, commitment, and experience in every glass and can. We are not only breathing new life into this old brewery, but are committed to reviving downtown Fresno and our own historic Chinatown. We love beer, we love live entertainment, we love Fresno, and we love this brewery!
The beer market is oversaturated with hoppy and bitter IPAs, which are often unappealing to the mass consumer. In our experience, most craft breweries today make hoppy IPAs but struggle to make these typically bitter beers stand out enough for people to seek them out.
As California’s fifth largest city with a population of about half a million, Fresno lags behind similar-sized communities such as Sacramento, which is home to 80 local breweries. Fresno has only 10, the majority of which produce under 1,000bbls per year. This leaves us with a great opportunity to capture the unsaturated local market, and thrive as the most unique and exciting craft beer experience in the valley.
At Full Circle Brewing Co, we have crafted beers that appeal even to non beer drinkers, the people who visit our brewery and say: “I don't even like beer and I like this," and leave wanting more. Our crushable, flavorful beer allows us to differentiate ourselves from the rest of the market's hoppy and bitter IPA's. With colorful eye-catching labels, our beers are crafted to connect people to the flavors that they already love and consume, like milkshakes, pies, and cream soda.
Our brewery prides itself on creating an environment where people can detach, be present and mindful, and enjoy the full effect of the moment. We embody this in the phrase “Beertainment,” the combination of craft beer and live entertainment. Each can that we produce proudly bears this phrase, and the energy of Beertainment can be felt at live music events at the brewery.
Craft brewer sales have continued to grow at a rate of 4% by volume, reaching 13.6% of the U.S. beer market by volume, while overall U.S. beer volume sales were down 2% in 2019 (source).
“Retail dollar sales of craft increased 6%, up to $29.3 billion, and now account for more than 25% of the $116.0 billion U.S. beer market. (source)"
California has the largest beer market in the country, with an economic impact of $311 per capita, or over $9 billion in total (source) and we are centrally located right in the middle of two markets. The industry supports more than 51,000 jobs across the state and exports nearly one million barrels of beer out of California (source). A trade association representing small and independent American craft brewers reported that the U.S.Craft Beer Market reached $27.6 billion in 2018 representing 13.6% of all U.S. beer sales, a 4% growth over 2017. With over 7,450 breweries operating during the year, small and independent craft brewers produce one in every ten beers sold in America (source).
Our Gross revenue has increased by 227% from 2018 to 2019 and we are continuing to expand with our acquisition of 60BBL Fermenters. We have received product authorizations in many big box chains including Savemart, Raleys, Whole Foods, Trader Joes, and Costco. We recently acquired Sonoma Cider and we plan on expanding into the craft cider industry, as well.
We have two rotating series that have attracted a huge fan base: ‘Illa’ and ‘Pie of the Tiger’. These series have helped bring a new level of inertia to sales, as our Blueberry Illa and Strawberry Illa have begun selling out in under an hour, with stores limiting our Blueberry Illa to one can per person, and our Apricot Pie of the Tiger typically selling out in 2 hours. Our ‘Illa Vanilla’ has also been awarded at The California State Fair for Experimental IPA Category.
Since the onset of the Covid19 pandemic, Full Circle Brewing Co. has actually undergone an explosive increase in sales of cans, as well as more limited competition, as the market has a much higher barrier to entry for new brands.
What We Do
At Full Circle Brewing Co. we are committed to crafting a variety of uniquely flavorful beers including Juicy NE IPA, Chinatown Undergrounds Coffee Stout, Captain Save a Hop West Coast Pale Ale, Creamzilla Cream Ale, Illa Vanilla Milkshake IPA, Blueberry Illa, Strawberry Illa, Feeling My Stout Golden Stout, and most recently our Pie of the Tiger series.
Our in house graphic designer develops unique, eye-catching branding for each of our widely appealing beers. Our logo features our mascot, Ernie, who has come to achieve his own individual identity, his name being likened to Ernst Eilert who ran one of the first breweries in Fresno, built in 1900.
At Full Circle Brewing, we believe that time is the most valuable non-renewable resource. We have embarked on a journey to provide an outlet where our community can come together, unwind and enjoy the moment. Our brewery, with its unique indoor/outdoor ambiance, hosts a multitude of “beertainment” events including live music, bike polo, beer release parties, roller derby, Oktoberfest, and beer festivals.
As a brand, we have deep roots and connections in the entertainment industry. Through collaborations with music icons like Nappy Roots and Lil Eazy E, we have created a brand that curates experiences, at the tasting room and at home, allowing customers to detach, be mindful, and enjoy the moment.
The Business Model
Full Circle Brewing Co. has two primary distribution channels: wholesale and direct to consumer sales (online and at our location). Since inception, FCB has been a retail (tasting room) and entertainment venue, providing a destination for craft beer enthusiasts and entertainment lovers. FCB will continue this tradition while amplifying the variety, quality, and consistency of the beer and the events.
We also launched our FullCircle2Go program at the beginning of the pandemic, providing not only an outlet for retail sales, but also a way for our regular customers to remain connected to Full Circle while staying at home. We are not only offering delivery of beer in Fresno and surrounding areas, but also statewide shipping, enabling us to get beer to customers' porches anywhere in California.
Retail sales produce the highest dollar per Barrel (31 gallons) at $1200 per barrel, while sales through the wholesale distribution channel average around $500 per barrel. Due to COVID-19, our current occupancy is restricted, thus reducing the possibility of increased sales. Accordingly we have begun a greater effort to expand our wholesale distribution revenue through acquiring new distributors, as there are less upward limits to this channel.
How We Are Different
Full Circle Brewing was established in 2000, giving us history as the longest running brewery in Fresno, CA. New leadership has breathed life into the brand, with a refreshed logo, modernized beer and unique entertainment. Not only do we sell unique beer, but we are also ingrained in the entertainment industry, hosting events that are simply unmatched in the Central Valley region. From music events featuring P.O.D. to Alien Ant Farm, and live entertainment featuring everything from Roller Derby to Sword swallowing, FCB’s entertainment variety has something for everyone.
We believe we are the first brand in the market to focus on the modern craft beer drinker, community, and millennials that are starved of entertainment. Now, with our own canning line, we are able to quickly run large batches of our signature beers as well as bring experimental and seasonal beers to the market on demand.
While all breweries initially invest in equipment, FCB is also investing in the process by implementing cutting edge inventory, sales, accounting, and social media applications, as well as thoroughly documenting our procedures so they can be quickly replicated in a scaling environment.
Our goal is to be the primary name in fruited commercial scale beers within the Western Region. When people think of milkshake IPAs or fruited sours, we want them to think of our beers first. We intend to continue to ensure that our beers are sought after, fast sellouts, with customers anxiously awaiting the release of our newest flavor. For this reason, we are continuing to focus on and build excitement around the entire ‘Illa’ series, developing new experimental flavors.
These are blueprints of a potential building
We intend to grow our footprint at our current location, by expanding on the property adjacent to the brewery, which we currently use for storage and outdoor events. This expansion will enable us not only to significantly increase our production, but also provide space that can be adapted for a music venue, tasting room, and beer related events such as festivals.
Full Circle Brewing Co. is a black-owned business, led to its current heights of success by CEO Arthur Moye. Moye’s corporate background has provided a connection to the office world, and as a result, allowed us to create branding that resonates with our consumers. Moye has focused on crafting a team that is comprised of individuals that are the best in their field. At Full Circle, we have crafted our own family of the best in the business, leading to the exponential growth we have experienced.
FCB’s management and investor team includes Fresno-based business professionals who are passionate about bringing quality beer and entertainment experiences to their community. Our seasoned team possesses complementary skills and delivers unparalleled business acumen, backed by decades of success. Our team is not only from Fresno, but all over California, the largest craft beer market in the country.
Full Circle Brewing Co. has the leadership, craftsmanship, and marketing expertise needed to position ourselves as a top craft brewer of the West. The market has proven that craft beer is the preferred choice for consumers across the US and, with our delicious, widely appealing flavors and varieties, we have a unique edge and a potential for mass market penetration. With our newest ‘Illa’ and ‘Pie of the Tiger’ flavors flying off the shelves within hours, we are growing a fan base and creating brand loyalty unmatched by our competitors.
Our recent acquisition of Sonoma Cider is one of our most exciting undertakings to date. We hope to not only revive the brand, but also provide the first cider produced on a commercial scale in the central valley.
As we continue to expand our brewery’s capacity and grow our distribution network, we can’t wait to have you join the Full Circle Brewing family!
In 2016, the oldest running brewery in the Central Valley met its new owners. Today, Full Circle Brewing company is, literally, at the center of the California Craft Beer Boom! With beers so unique and flavorful, we frequently hear "I don't even like beer, but I like this."
Chief Executive Officer
Maximum Number of Shares Offered subject to adjustment for bonus shares
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Full Circle Brewing Co. Ltd., LLC
620 F Street, Fresno, CA 93706
Minimum Investment Amount
Class C Non Voting
Minimum Number of Shares Offered
Maximum Number of Shares Offered
Price per Share
*Maximum Number of Units Offered subject to adjustment for bonus units. See Bonus info below.
Friends and Family - First 72 hours | 15% bonus units
Super Early Bird - Next 72 hours | 10% bonus units
Early Bird Bonus - Next 7 days | 5% bonus units
Tier 1 $250
Tier 2 $500
Tier 3 $850
Tier 4 $1,250
Tier 5 $2,000
Tier 6 $5,000
Tier 7 $10,000
*All perks occur when the offering is completed.
Full Circle Brewing Co. Ltd., LLC will offer 10% additional bonus units for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any Class C Units they purchase in this offering. For example, if you buy 100 units of Class C Units at $5.09 / unit, you will receive 110 units of Class C Units, meaning you'll own 110 units of Class C Units for $509. Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
We will not incur any irregular use of proceeds.
Today is the FINAL DAY to invest, and we wanted to share all of the amazing things that we have been able to accomplish to date as a result of YOU, the investors in Full Circle Brewing Co.
It is not too late to invest! Click that invest button to claim your investor perks, and join the exclusive Full Circle Investor Community.
Another Milestone! We just hit our $675,000 milestone in our StartEngine campaign! We are overwhelmed by the support we have received from over 800 of you who have invested in our StartEngine campaign! Help us hit one more major milestone of $700,000 in the last 36 hours of our capital raise! Click that invest button, and join the Full Circle Family!
Friendly reminder that you have less than 48 hours left to invest in Full Circle Brewing Co. and reserve your investor only perks! Do not miss out on your opportunity to secure these investor exclusive pieces of swag, as they will not be made available to the public!
In addition to the included perks, we host several investor only events throughout the year that you will not want to miss out on! Reserve your invitation to these events today by investing today!
The clock is ticking! We are in the final 72 hours of our investment campaign! Don't miss out on the fast approaching deadline to become an investor in California's $9 Billion craft beer market. Full Circle has grown over 3,000% over the last 4 years because of investors from our community just like YOU. Join the Full Circle Family today, and join us on the next leg of our journey.
Only 3 days left to invest and join the Full Circle Family! An investment in Full Circle Brewing is more than just an investment into the craft beer industry. Full Circle Brewing has diversified its portfolio by purchasing Sonoma Cider company, expanding into the realm of Hard Cider production! Don't miss your opportunity to capitalize on the Craft beer, and Craft Cider industries at the same time! Invest today before it is too late!
There are only 4 days left to invest in Fresno's longest running craft brewery, and one of the valley's premiere entertainment venues.
As a brand, we have deep roots and connections in the entertainment industry.
Through collaborations with music icons like Nappy Roots and Lil Eazy E, we have created a brand that curates experiences, at the tasting room and at home, allowing customers to detach, be mindful, and enjoy the moment.
From music events featuring P.O.D. to Alien Ant Farm, and live entertainment featuring everything from Roller Derby to Sword swallowing, FCB’s entertainment variety has something for everyone.
We love beer, we love live entertainment, we love Fresno, and we love this brewery! Invest today and join us on our journey.
There are only 5 days left to invest and reserve your investor-only perks! We have really enjoyed meeting all of our investors as you have been coming to collect your investor-only perks! We are loving seeing all of the love you are showing on social media rocking these investor-exclusive merch items. Don’t be left out of these rockable pieces of Full Circle Merch! Invest today to reserve your perks by clicking the invest button at the top of our page!
With only 5 days left in our investment campaign, we thought it would be awesome to feature one of the fun projects we have been able to work on in our production facility. Because of all of our investors, we have been able to DOUBLE our daily brewing capacity, allowing us to experiment more with new beers! We recently filled our first barrels at our brewing facility, and we cannot wait to share what is inside!
We have already made history for the Central Valley, but now we need your help! If each of our 800+ investors gets just one more person to invest the minimum of $250, we will raise another $200,000, allowing us to further increase our production abilities, and distribution network.
We only have 9 days left in our campaign! With over 800 investors and more than $650,000 raised, we cannot believe that our campaign is coming to a close. We have accomplished a ton throughout this campaign, and want to summarize all of the amazing things that we have been able to accomplish!
Investor Party - We loved seeing all of your smiling faces during our holiday investor party in December. We love seeing each and every one of you who have made our growth possible
20+ new beers - with the help of flavor recommendations from our investors and customers, we have released over 20 new beers throughout our campaign!
New Location and Venue - We opened a new taproom in the heart of Downtown Fresno in the Brewery District and have already hosted hundreds of events over the past year at this new location.
New Canning Line - We upgraded our 6 fill head canning line with a brand new 16 fill head canning line and a full depalletizer, allowing us to package a TON more beer every week!
Nationwide Distribution - We launched our brand with distributors in 11 new states! You can now find Full Circle beer as far east as New Jersey!
New Semi Truck - We acquired our very own Semi Truck, allowing us to manage our own out of state shipping, and significantly reduce our cost of logistics
Major Brewhouse Upgrade - We made significant upgrades to our brewhouse, including upgrading to a 30bbl mash-tun, allowing us to make twice as much beer per day
60 BBL Tanks - During the course of out campaign, we added almost ten 60 barrel tanks to our cellar, massively upgrading our capacity, and ability to get beer into your hands!
As we approach the close of our campaign, there is no better time to invest and be part of our next stage of growth! Join the Full Circle Family today, and receive your exclusive investor perks and an invite to our next investor party!
We understand how daunting the concept of Crowd-Equity funding can be, and want to make sure that we are able to answer any last minute questions that you might have about investing.
Our CEO Arthur Moye will be hosting one last virtual Q&A session this Saturday April 23rd at 3:00PM PST Via Zoom to answer any questions you might have. RSVP to receive the link via Eventbrite at the link below: https://www.eventbrite.com/e/full-circle-virtual-investment-information-session-tickets-324368684467
We are in the final stretch of our Crowd-Equity Campaign! Don't miss your last chance to becoming an investor in California's Booming $9 billion craft beer industry. With over $650 raised to date, we have been able to double our daily beer output, and expand our distribution network into 11 new states. Invest today before our campaign closes!
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Tier 1 $250
Full Circle Glass
Tier 2 $500
Full Circle Glass Full Circle Swag bag 1 bottle of Investor only Bottle
Tier 3 $850
Full Circle Glass Full Circle Swag Bag 1 bottle of Investor only Bottle 15% off beer and Merchandise purchased from our online store or at our taproom
Tier 4 $1,250
Full Circle Glass Full Circle Swag Bag 1 bottle of Investor only Bottle 15% off beer and Merchandise purchased from our online store or at our taproom Full Circle Metal Sign
Tier 5 $2,000
Full Circle Glass Full Circle Swag Bag 1 bottle of Investor only Bottle 15% off beer and Merchandise purchased from our online store or at our taproom Full Circle Metal Sign Full Circle Owners Growler Full Circle Owners Only T-Shirt
Tier 6 $5,000
Full Circle Glass Full Circle Swag Bag 1 bottle of Investor only Bottle 15% off beer and Merchandise purchased from our online store or at our taproom Full Circle Metal Sign Full Circle Owners Growler More in terms below!
Tier 7 $10,000
Full Circle Glass Full Circle Swag Bag 1 bottle of Bad Ass Barleywine (Investor only Bottle) 15% off beer and Merchandise purchased from our online store or at our taproom Full Circle Metal Sign Full Circle Owners Growler More in Terms below
Cancel anytime before 48 hours before a rolling close or the offering end date.
How much can I invest?
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.
When will I receive my shares?
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
What will the return on my investment be?
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
Can I cancel my investment?
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.
What is the difference between Regulation Crowdfunding and Regulation A+?
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.