INVEST IN FORESYTE TODAY!
Maximize experiences, eliminate uncertainty
$139,169.92 Raised
REASONS TO INVEST
Based on a national research study, over two-thirds of Americans ages 18-34 don't have a system for budgeting or planning their finances, among whom 86.4% said they were interested in Foresyte. Our Serviceable Addressable Market (SAM) is valued at $9.3B and we have 10,450 total downloads to-date.*
This generation travels an average of 35 days per year, spending $5,700 on vacations – 72.7% more than Boomers ($3,300), despite carrying a staggering $117K in average total debt. The problem isn’t a lack of access to commoditized budgeting resources within a heavily saturated market. There's a reason 67% of this demographic ignores those products: they only report on un-actionable spending history from the past.
It's time we reframe the approach. It's time we have a solution that helps us be proactive as we plan for life's great adventures. It's time we all have a little Foresyte in our lives.
the pitch
Foresyte is on a mission to equip young professionals with the resources they need to plan their experiential lifestyles responsibly. Particularly within the context of travel. A national survey conducted by Anthology Research Firm found that over 67% of Americans ages 18-34 are currently unserved with budgeting, 86.4% of whom said they want to use Foresyte in that same survey. With a serviceable addressable market valued at $9.3 billion and impressive early traction since debuting on July 17, 2022 – 92% MoM growth, 10,500 installs, +600 installs/wk, 2,300 MAU, $2.47 CAC, 4.6 star rating, and 255 referrals invited by users just last month – Foresyte is pursuing additional capital to accelerate growth and product development.
(Source | Source | Source | Source | Source | Source | Source | Source)
Overview
A One-Stop Shop for Lifestyle Planning
At Foresyte, we designed an app that brings financial context to how we make plans for life’s fun and meaningful moments, such as vacations, weddings, bachelor(ette) parties, festivals, concerts, and other special occasions; with a heavy focus on travel planning. The solution is effective, approachable, and social, helping us be proactive as we plan for life's great adventures. Our technology is patent-pending, and our leadership team has significant experience in product management and software engineering
The Problem & Our solution
A Financial Service App that Actively Plans for the Future
Currently, two-thirds of Americans ages 18-34 are underserved in their budgeting needs. However, this demographic travels an average of 35 days per year with a 72.7% higher annual vacation spending than Boomers, even while carrying an average of $117K in total debt* (Source | Source | Source). This generation overwhelmingly prioritizes experiences > materialism. According to our research, 86.4% of this generation would be interested in a product like Foresyte (Source).
The problem has never been a lack of commoditized budgeting resources within a heavily saturated market. No, there’s a reason 67% of this age group ignores those products. Those products are intimidating, they report on un-actionable spending history from the past, and they don't provide the preemptive insights we need to know the outcome before it’s happened, so that we can actually prepare ourselves for the costly experiences we pursue.
Know the full cost of travel before booking. Flights, lodging, transportation, food & fun; all in one place. These prices are aggregated from vertical sources and provide a preemptive outlook on the cost of travel, financially preparing us for our next getaway. Foresyte guides us each step every step of the way as we discover, plan, and save up for our next big experience!
Planning with friends is a single tap away with Foresyte. Our innovative social environment rivals major incumbents in terms of peer connectivity, which has driven a powerful network effect responsible for producing 255 referrals last month. This allows our users to collaborate with friends to build the perfect itinerary for a memorable experience, removing one of the biggest pains from group travel. Foresyte is built on community and unlocks a whole new way for Gen Z to travel. (source)
Coming this April: peer-to-peer travel discovery. This concierge-style service will be THE destination for discovering new places and maximizing travel experiences, brokering a highly targeted distribution network for all services related to travel. In Q2 of this year, we will be piloting travel checklist services for preferred pet boarding and visa applications. Once we've achieved proof of concept through these low barrier to entry sectors, we plan to quickly scale this model up for featured resorts, excursions, dining and nightlife. Building trust with our users through our unrivaled financial insights, to then gain their trust in brokering these introductions for high-margin travel experiences.
Additional revenue streams coming this summer include booking syndication commissions sourced from third-party booking partners such as Hopper, Booking.com, Airbnb, OpenTable, & TripAdvisor. Expedited withdrawal fees generated by in-app cash exchange infrastructure will debut in Q3, allowing our users to square up with friends for group travel, dining, and entertainment.
*The aforementioned booking functionality is an anticipated event that has not yet occurred. This function is currently under development and is not commercially available at this time. This statement does not guarantee the booking functionality's launch, performance, or future success.
the market & Our Traction
Strong Early Growth in a Huge, Underserved Market
Our serviceable global available revenue is valued at $9.3 billion, with 80 million total target customers in the U.S. alone (Source). Our CMO has a prominent TikTok following of 709K as of March 14, 2023 (Source). Foresyte produces 600 weekly average installs, and TikTok is a key driver behind the $2.47 cost-per-install. In addition to the efficiency driven by TikTok, the product has also seen an exciting recent uptick in word-of-mouth growth over the past month, with 255 referral invitations having been sent out by satisfied users (Source).
(Source | Source | Source | Source | Source)
Foresyte holds provisional patents on four unique technologies. We have recently been featured on several prominent publications, including Product Hunt, Tech Times, NY Weekly, LA Weekly, The UBJ, VC Post and Go Solo. Perhaps one of our most valuable assets is our relationship with Heinrich Marketing, a top-notch marketing service at no cost to us.
*The above testimonials may not be representative of the opinions or experiences of other users and is not a guarantee of future performance or success.
Why Invest
The Next Generation of Financial Planning
In building our visionary solution to lifestyle planning for young professionals, we found a way to deliver a great product, progress swiftly through feedback loops, and quickly penetrate an underserved market on a shoestring budget. With strong early traction, demonstrated interest from 86.4% of young Americans, and a multi-billion dollar SAM, we believe that we are primed to reshape the world of personal finance and discretionary planning.
Invest in Foresyte and join our mission to provide more people the opportunity to get the most fun out of life.
ABOUT
HEADQUARTERS
3021 N Southport Avenue Apt 4A
Chicago , IL 60657
WEBSITE
View Site
Foresyte helps us plan for the future based on the plans we make today, so that we can financially prepare ourselves for the costly experiences we pursue.
TEAM
Stephen Eddy
Founder, CEO
- MyG2 Campaign Dashboard – ideated & launched this G2 equivalent to Google Ads, producing over $1M in campaign spend in the first six months alone
- G2 Data Cloud – governed G2’s cavernous data infrastructure, spanning nearly a dozen siloed data sources and hundreds of millions of records. Led a team of 7 data engineers to automate processes and deliver solutions to market which directly influenced over $2M in annual recurring revenue during his time leading the team
Dylan Thomas
Co-Founder, CTO
Prior to Foresyte, Dylan served as a DevOps engineer for Xactly Corp, a SAAS sales performance management company, where he led the effort to implement multiple high impact solutions including a global content delivery (CDN) using Azure cloud services.
Dylan obtained his BS in Business Management from Colorado State University, with a concentration in Innovation and Organization Management. After graduating from CSU, Dylan quickly moved into software engineering as a self taught engineer.
Ken Waks
Co-Founder, CMO
Robinick Fernandez
Co-Founder, Director, UX & Design
Tarun Sahu
Senior Engineer
Kevin Corboy
Junior Engineer
Elena Eddy
Community Specialist (Intern)
TERMS
Foresyte
Overview
PRICE PER SHARE
$0.82
DEADLINE
Apr 25, 2023
VALUATION
$7.47M
AMOUNT RAISED
$139,169.92
Breakdown
MIN INVESTMENT
$198.44
MAX INVESTMENT
$1,234,999.54
MIN NUMBER OF SHARES OFFERED
12,195
OFFERING TYPE
Equity
ASSET TYPE
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
1,506,097
Maximum Number of Shares Offered subject to adjustment for bonus shares
Company | : | Foresyte, Inc |
Corporate Address | : | 3021 N Southport Avenue Apt 4A, Chicago , IL 60657 |
Offering Minimum | : | $9,999.90 |
Offering Maximum | : | $1,234,999.54 |
Minimum Investment Amount(per investor) | : | $198.44 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 12,195 |
Maximum Number of Shares Offered | : | 1,506,097 |
Price per Share | : | $0.82 |
Pre-Money Valuation | : | $7,468,560.00 |
Perks
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Time-Based:
Friends and Family Early Birds
Invest within the 72 hours and receive 15% bonus shares
Super Early Bird Bonus
Invest within the first week and receive 10% bonus shares
Early Bird Bonus
Invest within the first two weeks and receive 5% bonus shares
******
Amount-Based:
$1,000+ | Premier
Complimentary lifetime subscription to Foresyte
$2,500+ | Silver
2% bonus shares
Complimentary lifetime subscription to Foresyte
$5,000+ | Gold
5% bonus shares
Foresyte branded Nike hat
Complimentary lifetime subscription to Foresyte
$10,000+ | Platinum
10% bonus shares
Foresyte branded Nike hat
Complimentary lifetime subscription to Foresyte
$20,000+ | Diamond
15% bonus shares
Foresyte branded Nike hat
Complimentary lifetime subscription to Foresyte
The 10% StartEngine Owners' Bonus
Foresyte, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $0.82 / share, you will receive 110 shares Common Stock, meaning you'll own 110 shares for $82. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Loyalty Bonus in addition to the aforementioned bonus.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Inter company debt or back payments.
NEW UPDATES
03.19.23
The Experiential Generation
POV (we've all been here before)
Invitation to a bachelor party in Las Vegas this September? Awfully tempting to pull the trigger without a second thought when considering such a trip six months down the road. "Funding that trip is a future me problem," you might say. But this is a dangerous trap to fall into.
Fast forward six months and that excitement you once had abut the weekend getaway has now turned into regretful anxiety.
For starters, you're a Vegas first-timer and naively unaware of the fact that 36 hours in this city for a celebratory weekend will run you about $2,000... a little off from the $500 you had initially planned to spend. To make matters, you totally spaced that cruise you planned with your significant other in early October - casual $4,000 outing - and rent ain't getting any cheaper!
Had you only been able to foresee this storm brewing in the distance, you could've made a few minor adjustments in the months leading up to this costly stretch and fared just fine. Maybe that impulsive decision to buy VIP tickets for Taylor Swift next month wasn't such a great idea after all 😑.
But that's what credit cards are for, right?
That might help explain why 67% of Americans ages 18-34 carry credit card debt. We've decided life's too short to spend our money on houses and cars (boring), and that we'd prefer to make our memories through adventure. But living a happy life on the go comes with one crucial caveat: having the foresight to know how these costly experiences impact our finances before that moment is already upon us.
That's why we've built the first solution that helps us proactively plan for the future based on the plans made today, so that we can focus on the fun while letting Foresyte handle the finances.
Join us in our mission to provide this generation with the tools to maximize life experiences, while eliminating uncertainty
ALL UPDATES
03.18.23
Foresyte Rallies $67K in 5 Days | Milestones Keep Coming
Foresyte closes out a huge week, welcoming over $67K in new investments 🔮
The company was featured this week in StartEngine's top 3 campaigns with "Most Momentum" on the platform; a remarkable achievement for a campaign just starting to hit its stride.
Speaking of traction, our numbers since entering the market last August:
- 10,500 Installs (+600 weekly)
- 4,900 Users (2,300 MAU)
- $2.47 CAC
- 4.6 Star Rating
The market has spoken. The world wants more Foresyte. Join us as we continue to scale our product to new heights.
03.15.23
$55K in 36 Hours 😱
Armed with its renewed focus on travel, Foresyte has rallied $55K in the past 36 hours 🔮
Perfect time to join the party! Become a part of our journey and join our fast-growing community of investors.
03.14.23
Foresyte Takes Bold Stance, Repositions
The team at Foresyte has taken a bold stance in repositioning its product as a travel-first solution, bridging crucial financial context with how we plan our experiential lives.
18-34 year-old Americans travel an average of 35 days per year, while spending 72.7% more on vacations than Boomers, despite carrying a staggering $117K in average total debt. This generation overwhelmingly prioritizes experiences > materialism, yet 67% of us don't have a system for budgeting or planning our finances.
The problem has never been a lack of commoditized budgeting resources within a heavily saturated market. No, there’s a reason 67% of us ignore those products. Those products are intimidating, they report on un-actionable spending history from the past, and they don't provide the preemptive insights we need to know the outcome before it’s happened so that we can actually prepare ourselves for the costly experiences we pursue.
It's time we reframe the approach. It's time we have a solution that helps us be proactive as we plan for life's fun and meaningful moments. It's time we all have a little Foresyte in our lives.
03.10.23
Foresyte Story | Live Advisory Panel
Exclusive insider view of CEO, Stephen Eddy, presenting the Foresyte story in front of a live advisory panel. Board of advisors share unfiltered feedback on the product vision, business model, and fundability of the company.
03.09.23
Glimpse into the Future of Travel ✈️
02.28.23
Foresyte Sees Viral Spike | 80 Referrals in 7 Days
Something magical is stirring within the Foresyte community. We've always known our social planning environment fuels a powerful network effect. However just in the past week, our user referral flywheel has begun to accelerate, dramatically.
Since Feb 22, our users have sent out 80 referral invitations, and 20 of them have already converted into full users. Word of mouth has always been the best form of growth, and the word is finally starting to get out on Foresyte.
We are quickly approaching a viral tipping point; and things are about to get very interesting.
(source)
02.25.23
Foresyte's Road to Global Prevalence
First and foremost, thank you to the whole community of Foresyte investors who’ve contributed to the success of our raise during its first 35 days. I felt this was a good time to reflect on the remarkable growth and product maturity our business has experienced over this past month.
Growth — Ken Waks, Co-Founder & CMO
Ken Waks has stepped in as Foresyte’s CMO and latest member of the co-founding team, bringing a breadth of B2C distribution experience from his two tenures at Google and Walmart Connect, in addition to his 700K follower reach as a prominent TikTok influencer. Under his lead over the past few months, Foresyte has managed to drive its cost per install all the way down to $2.44 in January while sustaining 600+ new installs per week. Our recent pivot to freemium and introduction of the popular “monthly orb challenge” has also started to stimulate Foresyte’s network effect, driving over 252 referral invitations sent by our users in the past month alone.
These exciting growth trends propelled Foresyte past a big milestone over the weekend: 10,000 installs. (4,800 users; 2,200 MAU)
(Source)
Vertical Search — Dylan Thomas, Co-Founder & CTO
Dylan Thomas, who was recently promoted to CTO, led the technical feat to launch ‘vertical search’ within Foresyte's existing Travel Planner environment, enabling users to apply advanced search parameters based on their departure airport, travel dates, lodging preference, and budgetary constraints, which produces a comprehensive cost analysis of traveling to any global destination matching their search criteria. Prices are aggregated from the following sources with incredible accuracy, delivering a groundbreaking depth of insight that financially equips our users for their next getaway:
- Flights: most convenient / lowest price flights from Google Flights
- Lodging: highest-rated / lowest price from Booking.com
- Wining/Dining: menu aggregates from Google’s “Top 10” recommended restaurants.
- Transit: daily aggregates from local ride-share providers
I recently had a couple warm intros with Super and Hopper (on hold) to chat about platform syndication to support our travel booking experience end-to-end. More updates to come.
(source)
Future of Travel — Robinick Fernandez, Co-Founder & Dir of UX/Design
We’ve doubled-down on our travel vision and recently brought on a new Director of UX & Design, Robinick Fernandez, who has over 10 years of design experience. His early impact has been noticeable and we’re moving quickly to establish ourselves as THE comprehensive travel solution the world uses to discover and financially plan for new experiences.
This opens up a fascinating new ‘promoted placement’ revenue stream by way of brokering a highly targeted distribution network for all services related to travel:
- Preferred pet boarding providers
- Preferred trip prep services
- Featured resorts
- Featured travel excursions
- Featured restaurants and night life
What Google is for top-down search discovery, Foresyte will be for travel discovery.
Business Outlook
Despite our pool of talent and rapid growth, we’ve continued to operate lean with a gross monthly burn rate under $25K. We recently partnered with external advisors, Mark Gannot and Adrian Rubstein, who both have strong experience in diligence and valuation, to build an accredited financial model which projects a highly profitable future for the company: $125M in gross revenue by 2027
3. Financial Projections Dashboard.xlsx
We look forward to welcoming a broad community of investors to join us in our mission to build a comprehensive destination for finance, fun and travel, empowering more people to enjoy life’s great adventures.
Best,
Stephen
02.23.23
Foresyte Community Joins In
We're excited to see continued support from our community! Foresyte Insiders have invested a total of $2,203.76 into the offering to date, and we hope you join as well.
Cheers,
Foresyte Team
02.21.23
Foresyte Rallies Past 10K Installs 🔮
(source)
Back in in September of 2022, Foresyte celebrated a modest, yet noteworthy milestone of having eclipsed 1,000 active installs. Despite it having taken us two months to get there, this had been a big accomplishment for our team who'd been fighting hard at the time to gain a foothold with distribution.
Five short months since that time, Foresyte now celebrates an even more remarkable milestone: 10,000 installs.
Words cannot express how proud I am of my team for their hard work, execution, and unwavering fortitude throughout this past year, enduring through good times and bad to help see this vision through 👏
Next stop, 100K!
Best,
Stephen
02.16.23
The Future of Travel
In the past 7 days alone, over 1,000 different users started planning their dream vacation using Foresyte’s groundbreaking Travel Planner. The world is waking up to this long-overlooked market gap of not having the resources they need to discover, plan and finance their travel experiences. (source)
*Sample User Story*
As a less experienced traveler wanting to go abroad, where do I even start? I don’t know the first thing about planning a big trip. Is this going to cost me $500 or $5,000? How much money should I be setting aside each month to ensure total peace of mind over my finances while there?
I know nothing about foreign travel visas, have two dogs that would need tending while I’m gone, and all the planning logistics needed to have an authentic and memorable experience stress me out. Who has time for all this research…
That's why is Foresyte is thrilled to announce the future of travel. A turn-key travel concierge experience, guiding our users every step of the way as they discover and see new places around the world. Whether it’s facilitating trip prep logistics such as where to board your pets and how to apply for a visa, or whether its helping you discover top restaurants and travel excursions specific to your destination, Foresyte’s comprehensive travel guide has you covered. selfishly speaking, this also introduces a highly scalable referrals-based revenue channel
What Google is for search discovery, Foresyte will be for travel discovery. On pace to eclipse 10K installs by EOW (source), we have a very big head start in this uncharted space. Exciting times ahead 🔮
Best,
Stephen
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$198
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
$1,000
Premier
Complimentary lifetime subscription to Foresyte
$2,500
Silver
2% bonus shares Complimentary lifetime subscription to Foresyte
$5,000
Gold
5% bonus shares Foresyte branded Nike hat Complimentary lifetime subscription to Foresyte
$10,000
Platinum
10% bonus shares Foresyte branded Nike hat Complimentary lifetime subscription to Foresyte
$20,000
Diamond
15% bonus shares Foresyte branded Nike hat Complimentary lifetime subscription to Foresyte
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