INVEST IN FORESYTE TODAY!

Maximize experiences, eliminate uncertainty

Foresyte helps us plan for the future based on the plans we make today, so that we can financially prepare ourselves for the costly experiences we pursue.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$209,618.73 Raised

REASONS TO INVEST

Based on a national research study, over two-thirds of Americans ages 18-34 don't have a system for budgeting or planning their finances, among whom 86.4% said they were interested in Foresyte. Our Serviceable Addressable Market (SAM) is valued at $9.3B and we have 10,450 total downloads to-date.*

This generation travels an average of 35 days per year, spending $5,700 on vacations – 72.7% more than Boomers ($3,300), despite carrying a staggering $117K in average total debt. The problem isn’t a lack of access to commoditized budgeting resources within a heavily saturated market. There's a reason 67% of this demographic ignores those products: they only report on un-actionable spending history from the past.

It's time we reframe the approach. It's time we have a solution that helps us be proactive as we plan for life's great adventures. It's time we all have a little Foresyte in our lives.

the pitch

Foresyte is on a mission to equip young professionals with the resources they need to plan their experiential lifestyles responsibly. Particularly within the context of travel. A national survey conducted by Anthology Research Firm found that over 67% of Americans ages 18-34 are currently unserved with budgeting, 86.4% of whom said they want to use Foresyte in that same survey. With a serviceable addressable market valued at $9.3 billion and impressive early traction since debuting on July 17, 2022 – 92% MoM growth, 10,500 installs, +600 installs/wk, 2,300 MAU, $2.47 CAC, 4.6 star rating, and 255 referrals invited by users just last month – Foresyte is pursuing additional capital to accelerate growth and product development.

Overview

A One-Stop Shop for Lifestyle Planning

At Foresyte, we designed an app that brings financial context to how we make plans for life’s fun and meaningful moments, such as vacations, weddings, bachelor(ette) parties, festivals, concerts, and other special occasions; with a heavy focus on travel planning. The solution is effective, approachable, and social, helping us be proactive as we plan for life's great adventures. Our technology is patent-pending, and our leadership team has significant experience in product management and software engineering

The Problem & Our solution

A Financial Service App that Actively Plans for the Future

Currently, two-thirds of Americans ages 18-34 are underserved in their budgeting needs. However, this demographic travels an average of 35 days per year with a 72.7% higher annual vacation spending than Boomers, even while carrying an average of $117K in total debt* (Source | Source | Source). This generation overwhelmingly prioritizes experiences > materialism. According to our research, 86.4% of this generation would be interested in a product like Foresyte (Source).

The problem has never been a lack of commoditized budgeting resources within a heavily saturated market. No, there’s a reason 67% of this age group ignores those products. Those products are intimidating, they report on un-actionable spending history from the past, and they don't provide the preemptive insights we need to know the outcome before it’s happened, so that we can actually prepare ourselves for the costly experiences we pursue.

Know the full cost of travel before booking. Flights, lodging, transportation, food & fun; all in one place. These prices are aggregated from vertical sources and provide a preemptive outlook on the cost of travel, financially preparing us for our next getaway. Foresyte guides us each step every step of the way as we discover, plan, and save up for our next big experience!

Planning with friends is a single tap away with Foresyte. Our innovative social environment rivals major incumbents in terms of peer connectivity, which has driven a powerful network effect responsible for producing 255 referrals last month. This allows our users to collaborate with friends to build the perfect itinerary for a memorable experience, removing one of the biggest pains from group travel. Foresyte is built on community and unlocks a whole new way for Gen Z to travel. (source)

Coming this April: peer-to-peer travel discovery. This concierge-style service will be THE destination for discovering new places and maximizing travel experiences, brokering a highly targeted distribution network for all services related to travel. In Q2 of this year, we will be piloting travel checklist services for preferred pet boarding and visa applications. Once we've achieved proof of concept through these low barrier to entry sectors, we plan to quickly scale this model up for featured resorts, excursions, dining and nightlife. Building trust with our users through our unrivaled financial insights, to then gain their trust in brokering these introductions for high-margin travel experiences.

Additional revenue streams coming this summer include booking syndication commissions sourced from third-party booking partners such as Hopper, Booking.com, Airbnb, OpenTable, & TripAdvisor. Expedited withdrawal fees generated by in-app cash exchange infrastructure will debut in Q3, allowing our users to square up with friends for group travel, dining, and entertainment.

*The aforementioned booking functionality is an anticipated event that has not yet occurred. This function is currently under development and is not commercially available at this time. This statement does not guarantee the booking functionality's launch, performance, or future success.

the market & Our Traction

Strong Early Growth in a Huge, Underserved Market

Our serviceable global available revenue is valued at $9.3 billion, with 80 million total target customers in the U.S. alone (Source). Our CMO has a prominent TikTok following of 709K as of March 14, 2023 (Source). Foresyte produces 600 weekly average installs, and TikTok is a key driver behind the $2.47 cost-per-install. In addition to the efficiency driven by TikTok, the product has also seen an exciting recent uptick in word-of-mouth growth over the past month, with 255 referral invitations having been sent out by satisfied users (Source).

(Source | Source | Source | Source | Source)

Foresyte holds provisional patents on four unique technologies. We have recently been featured on several prominent publications, including Product Hunt, Tech Times, NY Weekly, LA Weekly, The UBJ, VC Post and Go Solo. Perhaps one of our most valuable assets is our relationship with Heinrich Marketing, a top-notch marketing service at no cost to us.

*The above testimonials may not be representative of the opinions or experiences of other users and is not a guarantee of future performance or success.

Why Invest

The Next Generation of Financial Planning

Source | Source

In building our visionary solution to lifestyle planning for young professionals, we found a way to deliver a great product, progress swiftly through feedback loops, and quickly penetrate an underserved market on a shoestring budget. With strong early traction, demonstrated interest from 86.4% of young Americans, and a multi-billion dollar SAM, we believe that we are primed to reshape the world of personal finance and discretionary planning.

Invest in Foresyte and join our mission to provide more people the opportunity to get the most fun out of life.

ABOUT

HEADQUARTERS

3021 N Southport Avenue Apt 4A
Chicago , IL 60657

WEBSITE

View Site

Foresyte helps us plan for the future based on the plans we make today, so that we can financially prepare ourselves for the costly experiences we pursue.

TEAM

Stephen Eddy

Founder, CEO

Prior to Foresyte, Stephen spent 3.5 years at G2 as a technical project and product manager. During his time there, he led several big ticket initiatives and owned the product lifecycle of two core G2 assets which were scaled to prominence under his lead:

- MyG2 Campaign Dashboard – ideated & launched this G2 equivalent to Google Ads, producing over $1M in campaign spend in the first six months alone

- G2 Data Cloud – governed G2’s cavernous data infrastructure, spanning nearly a dozen siloed data sources and hundreds of millions of records. Led a team of 7 data engineers to automate processes and deliver solutions to market which directly influenced over $2M in annual recurring revenue during his time leading the team

Dylan Thomas

Co-Founder, CTO

Dylan has 3+ years of experience testing and building software as an engineer, including 2 in the SAAS industry.

Prior to Foresyte, Dylan served as a DevOps engineer for Xactly Corp, a SAAS sales performance management company, where he led the effort to implement multiple high impact solutions including a global content delivery (CDN) using Azure cloud services.

Dylan obtained his BS in Business Management from Colorado State University, with a concentration in Innovation and Organization Management. After graduating from CSU, Dylan quickly moved into software engineering as a self taught engineer.

Ken Waks

Co-Founder, CMO

Ken oversees Foresyte’s PR and distribution strategy end-to-end. Between his two tenures at Google and Walmart Connect, he brings a deep knowledge of B2C distribution, in addition, to a 700K follower reach as a prominent TikTok influencer, which has been a key driver behind Foresyte's organic growth. Under his lead, Foresyte has driven its cost per install all the way down to $2.47 while sustaining 600+ new installs per week.

Robinick Fernandez

Co-Founder, Director, UX & Design

Robinick has over 10 years of experience in digital design and is the latest member ofForesyte's co-founding team. Through his keen eye for product design, he has brought new lifeto Foresyte's product vision and is a key driver behind the company's ambitious plans for travel.Robinick conducts user research, ideates user flows and wireframes, designs intuitiveinterfaces, and oversees the development of the app’s visual design

Tarun Sahu

Senior Engineer

With over 7 years of experience working in the Swift / iOS environment, Tarun is a full-stack engineer who brings a wealth of knowledge to the product team and is responsible for developing many of the core features seen on Foresyte today

Kevin Corboy

Junior Engineer

Self-taught and passionate about his work, Kevin is a talented UI developer who works closely with the design team to optimize user experience and refine the visual aesthetic of Foresyte

Elena Eddy

Community Specialist (Intern)

Elena brings a wealth of experience in community management, helping Foresyte build its organic social reach and drive down its user acquisition cost on TikTok and Instagram

TERMS

Foresyte

Overview

PRICE PER SHARE

$0.82

DEADLINE

Apr 25, 2023

VALUATION

$7.47M

FUNDING GOAL

$10k - $1.23M

Breakdown

MIN INVESTMENT

$198.44

MAX INVESTMENT

$1,234,999.54

MIN NUMBER OF SHARES OFFERED

12,195

MAX NUMBER OF SHARES OFFERED

1,506,097

OFFERING TYPE

Equity

SHARES OFFERED

Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$44,162

Cash & Cash Equivalents

$44,162

Accounts Receivable

Short-Term Debt

Long-Term Debt

$43,875

Revenue & Sales

Costs of Goods Sold

Taxes Paid

Net Income

-$205,771

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

Perks

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Time-Based:

Friends and Family Early Birds

Invest within the 72 hours and receive 15% bonus shares

Super Early Bird Bonus

Invest within the first week and receive 10% bonus shares

Early Bird Bonus

Invest within the first two weeks and receive 5% bonus shares

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Amount-Based:

$1,000+ | Premier