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Modern, Innovative Fitness Tech and Hardware

Fit! is a connected fitness brand that partners with influencers to pair world-class subscription content with state-of-the-art fitness hardware. In the last 3 years, we’ve launched an app with over 100,000 paying customers, partnered with over 50 fitness influencers for distribution, launched a unique piece of home workout equipment that’s generated over $3 million in sales, and we are now gearing up for the launch of one of the most innovative strength training systems ever imagined.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$62,638.34 Raised

Reasons to Invest

  • After a successful campaign on StartEngine earlier this year, we’ve more than doubled monthly sales of the Fit! Home Gym, opened new distribution centers, begun the process of launching in retail with Dick’s Sporting Goods, and we’re currently in talks to get into Costco.

  • We currently have collaborations with over 50 pro athletes, trainers, and influencers for our subscription content and promoting of hardware. The Fit! App is live for iOS, Android, iPad, and Apple TV.

  • Our proven management team is experienced in tech and high-growth startups, having previously scaled Wag! from inception to over 100 cities. Wag! is now a publicly traded company on the Nasdaq stock exchange.

The Problem

Fitness Tech Needs to be More Accessible

Currently connected fitness is a booming industry, with rapidly growing technology and interest from consumers.

However, until now, most connected hardware has been overly expensive and limited in its applications. It is a fragmented market across hundreds of different apps limited to single-use movements.

THE Market

Why Now?

Connected fitness has become a massive $10B industry, but most products and solutions are catered to the high-end market and too expensive or limited for the average person (source).

Fit! is one of the first companies to combine the $100B creator economy with connected fitness and at price points affordable to anyone (source).

(source, source)

THE Solution

Uniting Innovative Fitness Tech with Cost-Effective Workout Hardware

Fit! Is an influencer-backed community that pairs subscription workout programs with innovative fitness hardware at affordable prices. 

By leveraging the power of influencers and tapping into the community, Fit! becomes more than a single product – it’s a process for continuously innovating on new cutting-edge content & hardware, backed by a growing community of influencers and customers.

A Home Gym For Everyone

Fit’s proprietary hardware is flexible, modular, space-saving, and fast to market. 

Our flagship hardware product, the Fit! Home Gym has made it possible for ANYONE to have a gym in their home. It’s compact, collapsable, and affordable. 

The Fit! Home Gym is a bodyweight home gym that will fit in any apartment, and it comes with a price tag that makes it easily affordable for anybody. Its sleek design and collapsibility give users the option of putting it away after use or leaving it up without detracting from the aesthetics of their home.

The Fit! App is Live for iOS, Android, iPad, and Apple TV

Over 50 Instructors

*Images are computer generated demo versions. Product is currently under development. 

Game-changing Fitness Products

Launching in time for this holiday season is the Fit! Heated Roller. A novel dual therapy device that combines heat with foam rolling. The patent-pending design provides up to 40 minutes of sustained heat on a single charge with no external heating source required.

*The Fit! Heated Roller is still in the prototype phase and not yet available on the market.

Our Most Revolutionary Innovation Launches at the End of 2022

Slated for the end of 2022: The Newton is a free-floating strength-training system that uses digital weight and cables to offer the user more exercise options than any other connected hardware on the market. Once released, purchases of the Newton will be paired with app subscriptions for our online programs targeting strength, weight loss, toning, general health, and more. The app will also serve as a control for the system. Use it to set your exercise, count your reps, deliver weight tension that pushes you to failure or reduces weight while in use to help adjust your form or allow you to finish an exercise. We believe the Newton will have mass-market appeal to both the at-home and gym markets.

*The Newton is in the prototype phase and not currently available on the market.

Our Bold Approach

Fit!’s approach combines multiple revenue streams and will span across hundreds of influencers for subscription content, innovative hardware products, and a community-based approach to growth. Fit’s unique strategy leverages community data to continuously adapt and innovate where demand is proven. We’ve sold over $2.9M in home gyms and over $10M in total revenue in our first few years.

We believe our fast go-to-market strategy and booming ecosystem of customers and influencers will continue to give us a sustainable competitive advantage for gaining traction on each of our new products.

Why Invest

Expanding the Market for Connected Fitness

In 3-5 years, we see Fit! as a successful fitness brand working with hundreds of the best influencers and athletes and selling a multitude of connected hardware products serving a variety of customers across different fitness niches and hobbies. With a highly experienced team of serial entrepreneurs and a proven business model, we believe that we have what it takes to disrupt the multi-billion dollar home fitness markets.

As a consumer-facing business, we are excited to turn to the community to back our vision for the future of fitness.

Join us in our mission to create innovative ways to deliver fitness to our customers.

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4946 Bellaire Ave
Los Angeles, CA 91607

Fit! is a connected fitness brand that partners with influencers to pair world-class subscription content with state-of-the-art fitness hardware. In the last 3 years, we’ve launched an app with over 100,000 paying customers, partnered with over 50 fitness influencers for distribution, launched a unique piece of home workout equipment that’s generated over $3 million in sales, and we are now gearing up for the launch of one of the most innovative strength training systems ever imagined.


Michael DeVerna
Michael DeVerna
CEO & Board Director

Mike is a four-time startup operator and consumer marketplace growth expert.

Previously was part of the founding team and COO at Wag!

Tyler Do
Tyler Do
Head of Hardware

Tyler is a mechanical engineer with over 6 years of experience in mechanical design, product development, and bringing new and innovative products and concepts to market. Having been involved with multiple startup companies ranging from indoor farming to micromobility, problem solving and innovation are at his core. As Co-Founder and Head of Hardware at Fit!, Tyler has successfully brought multiple products to market and looks forward to all of the innovation that awaits.


Macrofit, Inc.
Mar 18, 2023
$10k - $474k
Common Stock
Class A Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets



Cash & Cash Equivalents



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*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Investment Incentives*

Loyalty Bonus Perk: 20% bonus shares

Time-based Perk: 10% bonus for first 72 hours


Tier 1 Perk: $1k. Lifetime access to the app

Tier 2 Perk: $2500. 5% bonus shares 

Tier 3 Perk: $5k: 10% bonus shares 

Tier 4 Perk: $10k: 15% bonus shares 

Tier 5 Perk: $20k: 25% bonus shares 

Tier 6 Perk: $50k: 40% bonus shares 

Tier 7 Perk: $100k: 50% bonus shares

Tier 8 Perk: $150k: 60% bonus shares

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

MacroFit, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $1.59 / share, you will receive 110 shares of Class A Common Stock, meaning you'll own 110 shares for $159. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among all bonuses based on the amount invested or time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.


Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Macrofit, Inc..



Anthony McDonald

8 months ago

I want to sign up at the Tier 1 level and get lifetime access to the app. Am I able to apply this to an existing account on FitApp?



Vishnu Gollakota

10 months ago

Hello, I invested in the previous campaign, but I never received any email updates once my funds were invested. How do I get added to the mailing list?



Jay Cobb

10 months ago

Hello. Can someone please advise on my question sent 9 days ago. Thanks.



Jay Cobb

10 months ago

Hello. How is your heated roller different than other heated rollers currently on the market and what is the patent on this product? Thanks.




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