INVEST IN MACROFIT, INC. TODAY!

Modern, Innovative Fitness Tech and Hardware

Fit! is a connected fitness brand that partners with influencers to pair world-class subscription content with state-of-the-art fitness hardware. In the last 3 years, we’ve launched an app with over 100,000 paying customers, partnered with over 50 fitness influencers for distribution, launched a unique piece of home workout equipment that’s generated over $3 million in sales, and we are now gearing up for the launch of one of the most innovative strength training systems ever imagined.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Macrofit, Inc.

$12,299.58 Raised

Reasons to Invest

  • After a successful campaign on StartEngine earlier this year, we’ve more than doubled monthly sales of the Fit! Home Gym, opened new distribution centers, begun the process of launching in retail with Dick’s Sporting Goods, and we’re currently in talks to get into Costco.


  • We currently have collaborations with over 50 pro athletes, trainers, and influencers for our subscription content and promoting of hardware. The Fit! App is live for iOS, Android, iPad, and Apple TV.


  • Our proven management team is experienced in tech and high-growth startups, having previously scaled Wag! from inception to over 100 cities. Wag! is now a publicly traded company on the Nasdaq stock exchange.


The Problem


Fitness Tech Needs to be More Accessible


Currently connected fitness is a booming industry, with rapidly growing technology and interest from consumers.


However, until now, most connected hardware has been overly expensive and limited in its applications. It is a fragmented market across hundreds of different apps limited to single-use movements.


THE Market


Why Now?


Connected fitness has become a massive $10B industry, but most products and solutions are catered to the high-end market and too expensive or limited for the average person (source).


Fit! is one of the first companies to combine the $100B creator economy with connected fitness and at price points affordable to anyone (source).



(source, source)


THE Solution


Uniting Innovative Fitness Tech with Cost-Effective Workout Hardware


Fit! Is an influencer-backed community that pairs subscription workout programs with innovative fitness hardware at affordable prices. 


By leveraging the power of influencers and tapping into the community, Fit! becomes more than a single product – it’s a process for continuously innovating on new cutting-edge content & hardware, backed by a growing community of influencers and customers.


A Home Gym For Everyone

Fit’s proprietary hardware is flexible, modular, space-saving, and fast to market. 

Our flagship hardware product, the Fit! Home Gym has made it possible for ANYONE to have a gym in their home. It’s compact, collapsable, and affordable. 


The Fit! Home Gym is a bodyweight home gym that will fit in any apartment, and it comes with a price tag that makes it easily affordable for anybody. Its sleek design and collapsibility give users the option of putting it away after use or leaving it up without detracting from the aesthetics of their home.



The Fit! App is Live for iOS, Android, iPad, and Apple TV



Over 50 Instructors

*Images are computer generated demo versions. Product is currently under development. 


Game-changing Fitness Products


Launching in time for this holiday season is the Fit! Heated Roller. A novel dual therapy device that combines heat with foam rolling. The patent-pending design provides up to 40 minutes of sustained heat on a single charge with no external heating source required.

*The Fit! Heated Roller is still in the prototype phase and not yet available on the market.

Our Most Revolutionary Innovation Launches at the End of 2022


Slated for the end of 2022: The Newton is a free-floating strength-training system that uses digital weight and cables to offer the user more exercise options than any other connected hardware on the market. Once released, purchases of the Newton will be paired with app subscriptions for our online programs targeting strength, weight loss, toning, general health, and more. The app will also serve as a control for the system. Use it to set your exercise, count your reps, deliver weight tension that pushes you to failure or reduces weight while in use to help adjust your form or allow you to finish an exercise. We believe the Newton will have mass-market appeal to both the at-home and gym markets.


*The Newton is in the prototype phase and not currently available on the market.


Our Bold Approach


Fit!’s approach combines multiple revenue streams and will span across hundreds of influencers for subscription content, innovative hardware products, and a community-based approach to growth. Fit’s unique strategy leverages community data to continuously adapt and innovate where demand is proven. We’ve sold over $2.9M in home gyms and over $10M in total revenue in our first few years.




We believe our fast go-to-market strategy and booming ecosystem of customers and influencers will continue to give us a sustainable competitive advantage for gaining traction on each of our new products.

Why Invest


Expanding the Market for Connected Fitness


In 3-5 years, we see Fit! as a successful fitness brand working with hundreds of the best influencers and athletes and selling a multitude of connected hardware products serving a variety of customers across different fitness niches and hobbies. With a highly experienced team of serial entrepreneurs and a proven business model, we believe that we have what it takes to disrupt the multi-billion dollar home fitness markets.


As a consumer-facing business, we are excited to turn to the community to back our vision for the future of fitness.


Join us in our mission to create innovative ways to deliver fitness to our customers.




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ABOUT

HEADQUARTERS

4946 Bellaire Ave
Los Angeles, CA 91607
VALUATION

$20.06M
PREVIOUSLY CROWDFUNDED

$144k

Fit! is a connected fitness brand that partners with influencers to pair world-class subscription content with state-of-the-art fitness hardware. In the last 3 years, we’ve launched an app with over 100,000 paying customers, partnered with over 50 fitness influencers for distribution, launched a unique piece of home workout equipment that’s generated over $3 million in sales, and we are now gearing up for the launch of one of the most innovative strength training systems ever imagined.

TEAM

Michael DeVerna
Michael DeVerna
CEO & Board Director

Mike is a four-time startup operator and consumer marketplace growth expert.

Previously was part of the founding team and COO at Wag!

Tyler Do
Tyler Do
Head of Hardware

Tyler is a mechanical engineer with over 6 years of experience in mechanical design, product development, and bringing new and innovative products and concepts to market. Having been involved with multiple startup companies ranging from indoor farming to micromobility, problem solving and innovation are at his core. As Co-Founder and Head of Hardware at Fit!, Tyler has successfully brought multiple products to market and looks forward to all of the innovation that awaits.

TERMS

Macrofit, Inc.
Overview
PRICE PER SHARE
$1.59
DEADLINE
Mar 18, 2023
VALUATION
$20.06M
AMOUNT RAISED
$12,299.58
Breakdown
MIN INVESTMENT
$249.63
MAX INVESTMENT
$474,486.21
MIN NUMBER OF SHARES OFFERED
6,289
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Class A Common Stock
MAX NUMBER OF SHARES OFFERED
298,419

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Macrofit, Inc.

Corporate Address

:

4946 Bellaire Ave, Los Angeles, CA 91607

Offering Minimum

:

$9,999.51

Offering Maximum

:

$474,486.21

Minimum Investment Amount

(per investor)

:

$249.63











Terms


Offering Type

:

Equity

Security Name

:

Class A Common Stock

Minimum Number of Shares Offered

:

6,289

Maximum Number of Shares Offered

:

298,419

Price per Share

:

$1.59

Pre-Money Valuation

:

$20,062,882.35











*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Investment Incentives*

Loyalty Bonus Perk: 20% bonus shares

Time-based Perk: 10% bonus for first 72 hours

Volume

Tier 1 Perk: $1k. Lifetime access to the app

Tier 2 Perk: $2500. 5% bonus shares 

Tier 3 Perk: $5k: 10% bonus shares 

Tier 4 Perk: $10k: 15% bonus shares 

Tier 5 Perk: $20k: 25% bonus shares 

Tier 6 Perk: $50k: 40% bonus shares 

Tier 7 Perk: $100k: 50% bonus shares

Tier 8 Perk: $150k: 60% bonus shares

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

MacroFit, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $1.59 / share, you will receive 110 shares of Class A Common Stock, meaning you'll own 110 shares for $159. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among all bonuses based on the amount invested or time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

ALL UPDATES

01.10.23

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Macrofit, Inc. offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign end date


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

11.17.22

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Macrofit, Inc. offering. Here's an excerpt describing the specifics of the change:


Perks have been updated


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Macrofit, Inc..

$249.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$1,000.00

Tier 1 Perk

Lifetime access to the app

$2,500.00

Tier 2 Perk -5%

5% bonus shares

$5,000.00

Tier 3 Perk - 10%

10% bonus shares

$10,000.00

Tier 4 Perk - 15%

15% bonus shares

$20,000.00

Tier 5 Perk - 25%

25% bonus shares

$50,000.00

Tier 6 Perk - 40%

40% bonus shares

$100,000.00

Tier 7 Perk - 50%

50% bonus shares

$150,000.00

Tier 8 Perk

60% bonus shares

JOIN THE DISCUSSION













0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDS

We want you to succeed and get the most out of your money by offering rewards and memberships!

SECURE

Your info is your info. We take pride in keeping it that way!

DIVERSE INVESTMENTS

Invest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

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Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

PREVIOUSLY CROWDFUNDED
$143,513.66
RAISED
$12,299.58
INVESTORS
12
MIN INVEST
$249.63
VALUATION
$20.06M

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