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GET A PIECE OF FINN & EMMA
Organic Baby Toys, Gear, and Apparel
Finn + Emma is helping families live more sustainably with our organically-made baby and toddler apparel, gear, and toys. We eliminate all toxic chemicals from our classic and contemporary designs. For ten years, we have successfully built a loyal community of over 218,000 followers and 24% repeat customers. With more demand than we can currently satisfy, there are long wait lists for some of our key products.
$72,088.18 Raised
Reasons to Invest
- Our products! Our diversified product line of apparel, gear, toys, and decor features sophisticated, whimsical organic designs free of toxic chemicals.
- A growing company in a huge market. 24% of our customers return for repeat purchases, positioning us as a brand of choice in the $135.5 billion global baby apparel market.*
- Our reputation speaks for itself. We have been named as one of the top 3 baby apparel brands, featured in Vogue, What to Expect, and The Bump. Our products can be found in Buy Buy Baby, Anthropologie, Macy’s, Amazon, Pottery Barn, and many more.
*Information from Grand View Research (Source)
Overview
Bringing Style and Sustainability to Families
At Finn + Emma, we understand that having a child is a milestone moment that inspires reflection about lifestyle choices and priorities. Since our founding in 2011, we have earned the trust of parents and gift-givers by designing children's clothing, toys, and gear that are organic, sustainable, beautiful, and comfortable. After being featured in numerous magazines and selling our products in major retailers across the country, we are ready to expand.
The Problem & Our solution
Eliminating Harmful Chemicals from Children's Products
Our adherence to certified manufacturing processes takes the worry out of buying baby products and gifts for your loved ones. We manufacture all of our clothes and products with quality and sustainable materials to be G.O.T.S.- certified organic. Our range of products are stylish, contemporary, and adorable, featuring whimsical design choices and heirloom-quality construction. We offer a variety of products, such as soft, cuddly clothes, handmade toys, and our new chemical-free play mats and rockers.
the market & Our Traction
A Loyal Customer Base in a
Fast-Growing Market
The global baby apparel market is valued at $135.5 billion as of 2021 (Source). Meanwhile, the sustainable fashion market is predicted to grow from $6.3 billion in 2019 to $8.2 billion by 2023 (Source). 53% of consumers prefer green or sustainable products, and 75% say they are willing to pay more for them (Source).
We have been featured in numerous publications as one of the top baby apparel brands, including Vogue. We have grown a community of 218,000 social media followers, with an organic reach of over 38.5 million. Our commitment to aesthetic design with non-toxic, sustainable materials has earned us an impressive customer retention rate of 24%.
*The above testimonials may not be representative of the opinions of experts or the experiences of other customers and is not a guarantee of future performance or success.
Why Invest
Helping Little Ones Grow up Healthy, Comfortable, and Adorable
Finn + Emma is there for the moments that matter most for families. We envision ourselves leading the sustainability and organic children's market with our innovative designs. Our success with this approach has created more demand than we can satisfy, with long wait lists for some of our leading products.
We love style as much as we love sustainability, and in the land of Finn + Emma, there’s no reason to choose between the two. With an established community of loyal customers and a line of diverse products featuring sustainable, organic manufacturing and beautiful designs, we are ready to deliver wellness-based options to parents everywhere. Help us provide healthy, beautiful baby products that moms can trust and enjoy. We hope to welcome you into our growing family of investors.
ABOUT
HEADQUARTERS
1275 Bloomfield Ave, bldg 5, unit 28 B
Fairfield, NJ 07004
WEBSITE
View Site
Finn + Emma is helping families live more sustainably with our organically-made baby and toddler apparel, gear, and toys. We eliminate all toxic chemicals from our classic and contemporary designs. For ten years, we have successfully built a loyal community of over 218,000 followers and 24% repeat customers. With more demand than we can currently satisfy, there are long wait lists for some of our key products.
TEAM
Delia Elbaum
CEO
Roger Dorf
Board Member
Anna Schwengle
Founder and Board Member
Over the years she saw how the demand for organic baby clothing was quickly growing but the market offered barely any options. She decided to change that. So she took that optimism she's known for, turned her dining room table into an office, and googled how to write a business plan. Voila, Finn + Emma was born. Anna works 1-2 hours a week with Finn + Emma.
Nicholas Williams
Board Member and Corporate Secretary
Dave Willson
CFO
Megan Hartley
Head of Sourcing and Production
Marybeth Pasquariello
Head of Operations
Maya Heenan
Design Director
Issy Piraino
Wholesale Sales Manager
Jessica Alvarez
Systems Admin and Warehouse Manager
TERMS
Finn & Emma
Overview
PRICE PER SHARE
$2.17
DEADLINE
Jan. 18, 2023 at 7:59 AM UTC
VALUATION
$9.99M
FUNDING GOAL
$10k - $1.23M
Breakdown
MIN INVESTMENT
$249.55
MAX INVESTMENT
$1,234,999.08
MIN NUMBER OF SHARES OFFERED
4,608
MAX NUMBER OF SHARES OFFERED
569,124
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Non-Voting Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives & Bonuses*
Time-Based:
Friends and Family Early Birds
Invest within the first 48 hours and receive 10% bonus shares
Super Early Bird Bonus
Invest within the first week and receive 7% bonus shares
Early Bird Bonus
Invest within the first two weeks and receive an 5% bonus shares
Amount-Based:
$250+ | Tier 1
Invest $250+ and receive $50 gift card
$500+ | Tier 2
Invest $500+ and receive $125 gift card
$1,000+ | Tier 3
Invest $1,000+ and receive $250 gift card
$2,500+ | Tier 4
Invest $2,500 + and receive $250 gift card + 10% lifetime discount + design your own graphic onesie!
$5,000+ | Tier 5
Invest $5,000+ and receive $250 gift card + 20% lifetime discount + design your family graphic set.
$10,000+ | Tier 6
Invest $10,000+ and receive $350 gift card + 25% lifetime discount + design your family graphic set.
$20,000+ | Tier 7
Invest $20,000 + and receive $500 gift card + 30% lifetime discount + design your own family tees + Best Sellers Gift Basket + Early Access to New Products
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Finn & Emma will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Non-Voting Common Stock at $2.17 / share, you will receive 110 Non-Voting Common Stock, meaning you'll own 110 shares for $217. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.
ALL UPDATES
REWARDS
10%
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
Owner’s Bonus
Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
JOIN THE DISCUSSION
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Nathan Bridgman
a year ago
(1) We're 10 months into 2022. How are sales tracking YOY compared to 2021? (2) How seasonal is your business? What % of sales happen in 4th quarter? (3) What is the planned exit strategy if there is one? (4) Can you explain your marketing strategy? Do you work with creator/influencers on social media platforms? (5) You mention that only 24% of your customers purchase again. This strikes me as low...why am I wrong?
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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Crowdfunding
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
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Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
Brett Rimkus
a year ago
Delia as CEO for nine years. Revenue of $3.8 mm in 2021. Doesn’t seem like much to show for nine years of effort. I’m sure there have been fits and starts. Revenue down in 2022 due to supply chain. Help us understand how the business is being run differently than the past nine years and how that may lead to sizable growth to justify a $10mm valuation. Also, how is the strategy for future growth weighted to digital vs retail? Thank you.
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