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Organic Baby Toys, Gear, and Apparel

Finn + Emma is helping families live more sustainably with our organically-made baby and toddler apparel, gear, and toys. We eliminate all toxic chemicals from our classic and contemporary designs. For ten years, we have successfully built a loyal community of over 218,000 followers and 24% repeat customers. With more demand than we can currently satisfy, there are long wait lists for some of our key products.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$72,088.18 Raised

Reasons to Invest

  • Our products! Our diversified product line of apparel, gear, toys, and decor features sophisticated, whimsical organic designs free of toxic chemicals.

  • A growing company in a huge market. 24% of our customers return for repeat purchases, positioning us as a brand of choice in the $135.5 billion global baby apparel market.*

  • Our reputation speaks for itself. We have been named as one of the top 3 baby apparel brands, featured in Vogue, What to Expect, and The Bump. Our products can be found in Buy Buy Baby, Anthropologie, Macy’s, Amazon, Pottery Barn, and many more.

*Information from Grand View Research (Source)


Bringing Style and Sustainability to Families

At Finn + Emma, we understand that having a child is a milestone moment that inspires reflection about lifestyle choices and priorities. Since our founding in 2011, we have earned the trust of parents and gift-givers by designing children's clothing, toys, and gear that are organic, sustainable, beautiful, and comfortable. After being featured in numerous magazines and selling our products in major retailers across the country, we are ready to expand.

The Problem & Our solution

Eliminating Harmful Chemicals from Children's Products

The use of chemicals such as phthalates, parabens, formaldehyde, toxic glues and lacquers, rayon, BPA, and benzyl acetate has become widespread in baby products (Source). These chemicals have been linked to asthma, obesity, learning disabilities, autism, and diabetes in infants (Source | Source | Source). 

Our adherence to certified manufacturing processes takes the worry out of buying baby products and gifts for your loved ones. We manufacture all of our clothes and products with quality and sustainable materials to be G.O.T.S.- certified organic. Our range of products are stylish, contemporary, and adorable, featuring whimsical design choices and heirloom-quality construction. We offer a variety of products, such as soft, cuddly clothes, handmade toys, and our new chemical-free play mats and rockers.

the market & Our Traction

A Loyal Customer Base in a 
Fast-Growing Market

The global baby apparel market is valued at $135.5 billion as of 2021 (Source). Meanwhile, the sustainable fashion market is predicted to grow from $6.3 billion in 2019 to $8.2 billion by 2023 (Source). 53% of consumers prefer green or sustainable products, and 75% say they are willing to pay more for them (Source). 

We have been featured in numerous publications as one of the top baby apparel brands, including Vogue. We have grown a community of 218,000 social media followers, with an organic reach of over 38.5 million. Our commitment to aesthetic design with non-toxic, sustainable materials has earned us an impressive customer retention rate of 24%.

*The above testimonials may not be representative of the opinions of experts or the experiences of other customers and is not a guarantee of future performance or success.

Why Invest

Helping Little Ones Grow up Healthy, Comfortable, and Adorable

Finn + Emma is there for the moments that matter most for families. We envision ourselves leading the sustainability and organic children's market with our innovative designs. Our success with this approach has created more demand than we can satisfy, with long wait lists for some of our leading products.

We love style as much as we love sustainability, and in the land of Finn + Emma, there’s no reason to choose between the two. With an established community of loyal customers and a line of diverse products featuring sustainable, organic manufacturing and beautiful designs, we are ready to deliver wellness-based options to parents everywhere. Help us provide healthy, beautiful baby products that moms can trust and enjoy. We hope to welcome you into our growing family of investors.

Code View


1275 Bloomfield Ave, bldg 5, unit 28 B
Fairfield, NJ 07004

Finn + Emma is helping families live more sustainably with our organically-made baby and toddler apparel, gear, and toys. We eliminate all toxic chemicals from our classic and contemporary designs. For ten years, we have successfully built a loyal community of over 218,000 followers and 24% repeat customers. With more demand than we can currently satisfy, there are long wait lists for some of our key products.


Delia Elbaum

Delia Elbaum


Delia has 18 years of sales management experience with a focus in the baby space bringing start up businesses to the next level. Before joining us, she worked for Aden + Anais, where she grew revenue from $1M to $30M in 3 years. A proactive and collaborative leader, she is committed to turning our brand into a household name.
Roger Dorf

Roger Dorf

Board Member

Roger retired as VP and GM of the Broadband Wireless Business Unit at Cisco Systems in 2009. He was appointed to that role in 2007 when Cisco acquired Navini Networks where he had been CEO. Previously he was CEO of Promatory Communications, which was acquired by Nortel Networks for $790 million in 2000. Prior to that he held executive positions at IBM and AT&T. Roger works 1-2 hours a week with Finn + Emma.

Anna Schwengle

Anna Schwengle

Founder and Board Member

When Anna was 23 She sold everything she had and moved from Berlin to NYC with nothing but an old suitcase, a cardboard box, and a whole lot of blind optimism. There she started working with a variety of companies ranging from Oshkosh to J.Crew Crewcuts to Ralph Lauren and many more.

Over the years she saw how the demand for organic baby clothing was quickly growing but the market offered barely any options. She decided to change that. So she took that optimism she's known for, turned her dining room table into an office, and googled how to write a business plan. Voila, Finn + Emma was born. Anna works 1-2 hours a week with Finn + Emma.

Nicholas Williams

Nicholas Williams

Board Member and Corporate Secretary

Nick is a graduate of the United States Naval Academy at Annapolis (1970) and a former Marine Corps aviator. He has worked for IBM, AT&T, and Tellabs (VP of International Operations). Nick was the CEO of Premisys when it sold for $250M in 2000. From 2003 to 2005, he served as Deputy Assistant Secretary for Operations at the US Treasury. Nick works 2-3 hours a week with Finn + Emma.

Dave Willson

Dave Willson


Dave is our Chief Financial Officer. He has 15 years of accounting finance and advisory experience.He has a BA in Accounting from the University of Utah and an MS in Information Management from University of Texas at Dallas. Dave has also started, run and sold successful companies across the retail, service, consumable and food industries. Dave works with Finn + Emma 3-4 hours a week.
Megan Hartley

Megan Hartley

Head of Sourcing and Production

Megan has 30 years of experience in sourcing and product development. Before joining us, she ran her own design agency where she worked with the Best at Block Corporation and PVH. At Finn + Emma, she negotiates terms, maintains a consistently punctual production schedule, sources factories for products, and manages compliance with regulations. Megan works with Finn + Emma 35 hours a week.
Marybeth Pasquariello

Marybeth Pasquariello

Head of Operations

Marybeth has over 21 years of experience in human resources and operations. 
Maya Heenan

Maya Heenan

Design Director

Maya got her BA from Irvine University in Fine Arts. She got her masters from the Fashion Institute of Technology (FIT). Maya has her finger on the pulse of trends and baby fashion. Creating the best selling collections for Finn + Emma. Maya works with Finn + Emma 30 hours a week.
Issy Piraino

Issy Piraino

Wholesale Sales Manager

Experienced National Account Manager with a demonstrated history of working in the organic baby apparel and toy industry. Sales professional with strong communication, interpersonal, organizational and presentation skills. Very creative, enjoy developing promotions and writing effective correspondence. Master of Arts focused on Advertising from S.I. Newhouse School of Public Communications at Syracuse University. Issy works with Finn + Emma 30 hours a week.
Jessica Alvarez

Jessica Alvarez

Systems Admin and Warehouse Manager

Jessica has been with Finn + Emma for 6 years starting in the warehouse and quickly taking over all systems, inventory and warehouse management.  


Finn & Emma
Jan. 18, 2023 at 7:59 AM UTC
$10k - $1.23M
Common Stock
Non-Voting Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*


Friends and Family Early Birds

Invest within the first 48 hours and receive 10% bonus shares

Super Early Bird Bonus

Invest within the first week and receive 7% bonus shares

Early Bird Bonus

Invest within the first two weeks and receive an 5% bonus shares




$250+ | Tier 1

Invest $250+ and receive $50 gift card


$500+ | Tier 2

Invest $500+ and receive $125 gift card 


$1,000+ | Tier 3

Invest $1,000+ and receive $250 gift card 


$2,500+ | Tier 4

Invest $2,500 + and receive $250 gift card + 10% lifetime discount + design your own graphic onesie!


$5,000+ | Tier 5

Invest $5,000+ and receive $250 gift card + 20% lifetime discount + design your family graphic set.


$10,000+ | Tier 6

Invest $10,000+ and receive $350 gift card + 25% lifetime discount + design your family graphic set.


$20,000+ | Tier 7

Invest $20,000 + and receive $500 gift card + 30% lifetime discount + design your own family tees + Best Sellers Gift Basket + Early Access to New Products

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Finn & Emma will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Non-Voting Common Stock at $2.17 / share, you will receive 110 Non-Voting Common Stock, meaning you'll own 110 shares for $217. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.



Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Finn & Emma.


Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).



Brett Rimkus

a year ago

Delia as CEO for nine years. Revenue of $3.8 mm in 2021. Doesn’t seem like much to show for nine years of effort. I’m sure there have been fits and starts. Revenue down in 2022 due to supply chain. Help us understand how the business is being run differently than the past nine years and how that may lead to sizable growth to justify a $10mm valuation. Also, how is the strategy for future growth weighted to digital vs retail? Thank you.



Nathan Bridgman

a year ago

(1) We're 10 months into 2022. How are sales tracking YOY compared to 2021? (2) How seasonal is your business? What % of sales happen in 4th quarter? (3) What is the planned exit strategy if there is one? (4) Can you explain your marketing strategy? Do you work with creator/influencers on social media platforms? (5) You mention that only 24% of your customers purchase again. This strikes me as low...why am I wrong?




Cancel anytime before 48 hours before a rolling close or the offering end date.



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