festivalPass offering is now closed and is no longer accepting investments.
INVEST IN FESTIVALPASS TODAY!
Subscription Live Event Marketplace
$76,594.24 Raised
- Huge Market
- The global events industry is projected to exceed $200 billion in 2026 and online event ticketing market size is expanding, expected to reach $68 billion by 2025.
- Massive Pent-up Demand:
- Live events have not been possible during the current pandemic environment-- but there is a light at the end of the tunnel. Creators, managers, and large corporations are planning ahead, with an industry consensus that Q3 and Q4 will see a huge return of live events.
- Customer Traction:
- We have 45,000+ members and growing. Thousands of events are already committed to the platform and we’ve produced over 40 podcast episodes of festivalPass stories.
Introducing festivalPass: Your All-Access Pass to Live Events
We as humans need connection. It’s in our DNA, and it’s as strong a need as food, water and warmth.
festivalPass exists to support those needs. Our story is about creating community through unforgettable experiences in art, music, food, and beyond.
We present a platform to access, discover and attend all forms of live events in the most user friendly, affordable and valuable member experience possible.
The Problem
All Transaction, No Community
We believe acquiring tickets to attend live events has not evolved in decades. Accessing tickets has been purely transactional - lacking a sense of community and social experience that it is supposed to be advertising.
In our experience venue owners of live events and rights holders have to market every event to a new audience - having to start over time and time again. In addition, ticketing companies have not shared audience data that helps build loyal audiences and increases engagement at their venues.
The Solution
Live Life - Live
We bring a frictionless, social, affordable membership to live life to the fullest. All the while, providing both venues and rights holders a platform to reach a large, passionate audience - accessing insights to drive more engagement and awareness.
We strive every day to secure new event partners, think about what we ourselves would want from a social mobile app that compliments our live experience and encourages all to live life - live.
Now, festival and event goers across music, film, art, food & wine, and tech & innovation can become a member of festivalPass, joining the millions around the world choosing to enjoy experiences live.
The Market
Filling In a Lot of Seats
festivalPass was created to provide live events to fans that make up a projected $200B industry (2026) - that’s a lot of attendees.
And this industry has the largest operators controlling less than 20% of the total market.
Our Traction
Reaching A Wide Audience
We’ve already got quite the fanbase...
50,000 member accounts
1,500 new members weekly
$500K of paid media credit available to us through investor Townsquare media
Thousands of events committed to the platform
Created Venue Capital Access Program to fund up to $100MM to live event venues in return for future ticket inventory
Partnership with National Independent Venue Association behind the Save Our Stages Act
What We Do
Live Events at Your Fingertips
We’re here to inspire people to lead active, engaging lives every day by participating in live community events locally and globally.
Our product is our best marketing asset - and we are always striving to make it better.
The subscription service spans across a variety of entertainment, which means our members have the access to enjoy thousands of events locally and globally for one monthly fee.
They do this by paying $9 to $99/month - receiving credits they can redeem for tickets to a multitude of varied live events.
The Business Model
Member-Supported
Recurring revenue is created from paid monthly membership subscriptions. We partner with event and venue owners to provide ticket access to our members for reduced price/revenue share.
We pass those savings straight to our members - with no ticketing fees, and at a lower price than buying a ticket directly. We retain a portion of the revenue share for our gross margin.
More specifically...
Anticipate AOV of $50/month or $600/year.
COGS will average 70% over the full portfolio on ticketing revenue.
Other ancillary revenue streams including revenue share from tickets sold on other platforms, advertising, and other transactional items members can use their credits for including hotel rooms, merch, and more.
Additionally, through the Venue Capital Access Program, we plan to receive revenue from tickets sold on any platform - not only through festivalPass App. All off-platform revenue share is 100% margin.
Data-Driven Approach
Our founder, Ed Vincent, carries a decade of online consumer data-experience to our platform. Most venues and events traditionally only know about 1 in 10 people in the audience. We are creating one of the largest datasets in global entertainment, with a deterministic approach to who is attending each event. Integrated with a customer datagraph of potentially over 250 million U.S. customers, festivalPass will be a powerful recommendation machine helping members discover events they will love analogous to Netflix content discovery. Our credit-based dynamic pricing model leverages data to increase LTV of members, with data guiding ticket inventory acquisition.
How We Are Different
People Are More Ready for Live Events Than Ever
And we are at their clutches.
Even though the live events industry had been severely impacted by COVID, it is now poised to have a substantial come back in 2021.
This is because of pent up demand, and $1.3T in additional savings that consumers are ready and eager to spend on activities once COVID is over.
festivalPass is ready for this comeback, knowing that the entertainment industry is in for quite the revival.
Our unique discovery and membership subscription will put audiences in an easy, accessible position to engage in live events in the way they miss most.
Not to mention, our credit-based currency model applied to a subscription marketplace is unique to the live events industry. This allows us to have a positive gross margin on every redemption of credits to attend events with…
predictable recurring revenue stream from monthly subscriptions
ongoing cash flow position from members prepaying on a monthly basis.
The Vision
We’re Going Places, Taking Audiences With Us
festivalPass will grow in key markets in the US during 2021 and 2022 as the global market for live events surges post-COVID.
By 2022, we anticipate:
Up to 1 million active member accounts
150,000+ paying subscribers in the US
A replicated marketplace model in Europe, Asia, and Latin America
OUR LEADERSHIP
Meet Our Founder: Ed Vincent
Our founder Ed Vincent is ideally positioned to lead festivalPass - having founded and exited multiple companies over the past 20 years as an entrepreneur.
For example, his investment banking background allowed our Venue Capital Access Program structure to raise up to $100MM to be deployed to live event venues securitized by future ticket inventory - which will be made available to festivalPass members.
His experience leads festivalPass in a great direction:
Ran a 70-person event activation company, providing insight into the rights holders business structure
Founded a consumer data company that partnered with television and film companies like A&E, AMC, Screenvision, MoviePass, and more - leading us to leverage a potentially 250MM person data graph to inform AI-driven decision-making for member acquisition, and a Netflix-like recommendation engine for live events.
festivalPass advisory board consists of the most prominent executives in entertainment and consumer brands including …
The former CMO of Live Nation Concerts
The former head of marketing for Coca Cola, Starbucks, and Converse
The CEO of a publicly-traded eSports company
The founder of the largest live events sponsorship agency
Why Invest
We Are Here to Make Noise
FestivalPass is ready to disrupt the projected $200B live events industry (2026) with a social, amiable and engaging marketplace using positive unit economics, efficient capital needs, and a cash flow-driven growth model.
Not to mention, we are set to scale quickly as the pent up demand for attending live events explodes in the second half of 2021 and beyond.
In short, we want to connect with you. So let’s make some noise.
Notable investors
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
ABOUT
HEADQUARTERS
1305 TOWN CREEK DR, NO 5
Austin, TX 78741
WEBSITE
View Site
festivalPass is a subscription marketplace across music, film, food & wine, theater, tech & innovation and more. Members enjoy thousands of events locally and globally for one, monthly fee - living life and building community while you're at it.
TEAM
Ed Vincent
Founder and CEO
Founder, Predict Analytics - Data Strategy & Platform for Media and Entertainment
Co-Founder, Connected Intelligence (AI Data Platform)
Founder SimplyEngage (Martech SaaS) sold to Modomodo in 2014
Stephan de Bernede
Chief Business Officer
10+ Years as a Senior Executive at HomeAway/VRBO (acquired by Expedia)
Partner of a Leading Blockchain Venture Fund, Translunar One
Lisa Licht
Board of Advisors
Laurie Kirby
Board of Advisors
Vincent Sarafa
Board of Advisors
Lou Schwartz
Board of Advisors
Damon Gersh
Board of Advisors
Gregory Butler
Board of Advisors
Geoff Cottrill
Board of Advisors
Raj Doshi
Board of Advisors
TERMS
festivalPass
Overview
PRICE PER SHARE
$2.88
DEADLINE
Sep 17, 2021
VALUATION
$20.02M
AMOUNT RAISED
$76,594.24
Breakdown
MIN INVESTMENT
$216
MAX INVESTMENT
$106,997.76
MIN NUMBER OF SHARES OFFERED
3,472
OFFERING TYPE
Equity
ASSET TYPE
UNITS
SHARES OFFERED
Class A Units
MAX NUMBER OF SHARES OFFERED
347,222
Maximum Number of Shares Offered subject to adjustment for bonus shares
Company | : | festivalPass LLC |
Corporate Address | : | 1305 TOWN CREEK DR, NO 5, Austin, TX 78741 |
Offering Minimum | : | $9,999.36 |
Offering Maximum | : | $999,999.36 |
Minimum Investment Amount(per investor) | : | $216.00 |
Terms
Offering Type | : | Equity |
Security Name | : | Class A Units |
Minimum Number of Shares Offered | : | 3,472 |
Maximum Number of Shares Offered | : | 347,222 |
Price per Share | : | $2.88 |
Pre-Money Valuation | : | $20,016,403.20 |
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Based on Amount Invested
$1,000 - Free 12 month Silver Membership worth $100
$3,000 - Free 12 month Gold Membership worth $320
$5,000 - Free 12 month Platinum Membership worth $535
$10,000 - Free 12 Month Founder Membership worth $1,020
$50,000 (6 perks available) - Join festivalPass Founder at a NY Rangers Hockey Game during the 2021 or 2022 Season and dinner after the game with NY Ranger Defenseman and festivalPass investor Jacob Trouba.
*All perks occur when the offering isz completed.
Time-Based Bonus Shares
Invest within first 7 days get 35% bonus shares
Invest within first 15 days get 25% bonus shares
Invest within first 30 days get 15% bonus shares
Invest within first 45 days get 10% bonus shares
The 10% StartEngine Owners' Bonus
FestivalPass LLC will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 Class A Units at $2.88/Unit, you will receive and own 110 units for $288. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.
ALL UPDATES
09.16.21
festivalPass' Offering closes at the end of the day! Don’t miss out!
Final hours for individual investors to join dozens of high profile entrepreneurs, celebrities and media companies that have invested millions of dollars in festivalPass - changing the future of live entertainment!
festivalPass is live with tens of thousands of live events and hundreds of thousands of hotels that members can access and secure tickets and room nights with no fees and growing exciting benefits. Last chance at current valuation is just hours away.
09.15.21
festivalPass Offering Closes Tomorrow!
One more day to invest in our campaign on StartEngine! We're thrilled to see the success of our fundraising and look forward to a strong close at 11:59 PM PST on Thursday, September 16th!
festivalPass is an innovative subscription marketplace across music, film, food & wine, sports, theater, and more where live event venues and event organizers monetize their inventory with passionate high-frequency live event fans helping democratize marketing for small and large events. Members pay a monthly recurring subscription to access and attend live events locally and globally.
Invest in experiences that change you, with festivalPass!
09.15.21
Partnership with key affinity group, Augeo - ONLY 2 DAYS LEFT TO INVEST!
We've recently partnered with Augeo, a loyalty and engagement company reaching over 100 million US consumers through their programs!
Together, we are working to provide our member benefits across several of their programs including credit card loyalty points redemption for festivalPass membership, employee benefit programs and alumni group tier access programs Augeo manages.
Our StartEngine campaign is ending in just 2 days. Get in on the ground floor while there’s still time and invest today!
09.14.21
We've partnered with EXEC - Final Webinar Today!
festivalPass has partnered with EXEC, a lifestyle, and business benefits program designed to improve the lives of busy executives by providing access to some of the world’s leading brands and experiences. EXEC Membership is primarily comprised of a portfolio of invitation-only organizations where top executives and entrepreneurs develop as leaders and build connections and visibility. Two of these unique organizations are:
- Forbes Council - an invitation-only organization where top executives and entrepreneurs like build professional skills and gain connections and visibility on Forbes.com.
- Rolling Stone Culture Council - a private, vetted community for influencers, tastemakers, and innovators in the worlds of music, entertainment, media, food & beverage, fashion, sports, gaming and cannabis.
Exec members will receive unique festivalPass tier benefits to enhance their experience. festivalPass will receive access to hard to reach executives looking to engage in living life live.
REMINDER: Our final webinar is today! Join Ed Vincent, Founder and CEO of festivalPass today at 3 PM CST before our campaign closes!
Spaces are limited to save your spot now!
Our StartEngine campaign is ending in just 2 days. Get in on the ground floor while there’s still time and invest today!
09.13.21
600,00+ hotels coming to festivalPass. Only 4 days left to invest.
We are excited to announce we have executed partnerships that secures access to over 600,000 hotels for its members at rates up to 30% below online published rates on known travel websites.
We have secured preferred non-published pricing for our members on hotel rooms globally. The savings on booking a single room night for members can cover an entire month subscription on the platform letting them effectively attend live events for free! Hotel rooms can be booked using festivalPass credits at significant discounts over other sources for any travel...pleasure, business or attending a live event. Membership continues to have its privileges!
festivalPass continues to execute partnerships that create additional value for its members beyond no-fee access to live event tickets.
ONLY 4 days left to invest . Last chance to get in on the ground floor! Any future offering will be at a higher valuation as live events come roaring back.
09.10.21
Join Our Final Webinar: Campaign to close September 16th.
Our StartEngine campaign is ending in just 6 days. Get in on the ground floor while there’s still time and invest today!
And don’t forget! Our final webinar is going live in just 5 days! Join Ed Vincent, Founder and CEO of festivalPass, on Tuesday, September 14th, at 1 PM PST before our campaign closes!
Spaces are limited to save your spot now!
09.10.21
We just hit our 50th episode! Only 1 Week Left to Invest in festivalPass!
festivalPass Stories Podcast just hit it's 50th episode of interviewing celebrated professional athletes, artists, and influencers! Check out a highlight reel of our podcast host Pat Tully interviewing some of our most influential professional athlete guests! Be sure to check out the other episodes, in order to go behind the scenes of the best kitchens...
Don’t wait, invest in festivalPass before our offering closes on September 16th!
09.09.21
LAST CHANCE: Campaign Ending in 1 Week!
Our StartEngine campaign is ending in just 1 week. Get in on the ground floor while there’s still time and invest today!
And don’t forget! Our final webinar is going live in just 5 days! Join Ed Vincent, Founder and CEO of festivalPass, on Tuesday, September 14th, at 1 PM PST before our campaign closes!
Spaces are limited to save your spot now!
09.07.21
Meet our newest strategic investor and advisor, Kevin Segalla
festivalPass welcomes Kevin Segalla, CEO of Tilting Point, a leading, award-winning free-to-play games publisher that recently raised $230 million, as a strategic investor and advisor to the company. Kevin is also the founder of CFC Capital and the Founder of Connecticut Film Center.
Kevin understands the value in leveraging data driven customer acquisition and engagement to increase the LifeTime Value of members and is excited how festivalPass is transforming how new generations of live event fans experience and engage in their passion!
Don’t wait, invest in festivalPass before our offering closes on September 16th!
09.03.21
Broadway and beyond added to the platform! Only 14 Days Left to Invest in festivalPass!
festivalPass partners with the theater world to add the best of Broadway and beyond to its platform including shows like Wicked, Lion King, and new exciting shows on Broadway and touring the country!
As shows return to New York in September festivalPass members will be able to secure tickets to all of the best live theatre events on Broadway and across the country with a no fee subscription based high value membership platform for theater fans across the US!
Don’t wait, invest in festivalPass before our offering closes on September 16th!
REWARDS
$216
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000
Silver Membership
$1,000 - Free 12 month Silver Membership worth $100
$3,000
Gold Membership
$3,000 - Free 12 month Gold Membership worth $320
$5,000
Platinum Membership
$5,000 - Free 12 month Platinum Membership worth $535
$10,000
Founder Membership
$10,000 - Free 12 Month Founder Membership worth $1,020
$50,000
All Star Membership
$50,000 (6 perks available) - Join festivalPass Founder at a NY Rangers Hockey Game during the 2021 or 2022 Season and dinner after the game with NY Ranger Defenseman and festivalPass investor Jacob Trouba.
JOIN THE DISCUSSION
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
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SECURE
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