GET A PIECE OF FESTIVALPASS
Subscription Live Event Marketplace
$76,594.24 Raised
- Huge Market
- The global events industry is projected to exceed $200 billion in 2026 and online event ticketing market size is expanding, expected to reach $68 billion by 2025.
- Massive Pent-up Demand:
- Live events have not been possible during the current pandemic environment-- but there is a light at the end of the tunnel. Creators, managers, and large corporations are planning ahead, with an industry consensus that Q3 and Q4 will see a huge return of live events.
- Customer Traction:
- We have 45,000+ members and growing. Thousands of events are already committed to the platform and we’ve produced over 40 podcast episodes of festivalPass stories.
Introducing festivalPass: Your All-Access Pass to Live Events
We as humans need connection. It’s in our DNA, and it’s as strong a need as food, water and warmth.
festivalPass exists to support those needs. Our story is about creating community through unforgettable experiences in art, music, food, and beyond.
We present a platform to access, discover and attend all forms of live events in the most user friendly, affordable and valuable member experience possible.
The Problem
All Transaction, No Community
We believe acquiring tickets to attend live events has not evolved in decades. Accessing tickets has been purely transactional - lacking a sense of community and social experience that it is supposed to be advertising.
In our experience venue owners of live events and rights holders have to market every event to a new audience - having to start over time and time again. In addition, ticketing companies have not shared audience data that helps build loyal audiences and increases engagement at their venues.
The Solution
Live Life - Live
We bring a frictionless, social, affordable membership to live life to the fullest. All the while, providing both venues and rights holders a platform to reach a large, passionate audience - accessing insights to drive more engagement and awareness.
We strive every day to secure new event partners, think about what we ourselves would want from a social mobile app that compliments our live experience and encourages all to live life - live.
Now, festival and event goers across music, film, art, food & wine, and tech & innovation can become a member of festivalPass, joining the millions around the world choosing to enjoy experiences live.
The Market
Filling In a Lot of Seats
festivalPass was created to provide live events to fans that make up a projected $200B industry (2026) - that’s a lot of attendees.
And this industry has the largest operators controlling less than 20% of the total market.
Our Traction
Reaching A Wide Audience
We’ve already got quite the fanbase...
50,000 member accounts
1,500 new members weekly
$500K of paid media credit available to us through investor Townsquare media
Thousands of events committed to the platform
Created Venue Capital Access Program to fund up to $100MM to live event venues in return for future ticket inventory
Partnership with National Independent Venue Association behind the Save Our Stages Act
What We Do
Live Events at Your Fingertips
We’re here to inspire people to lead active, engaging lives every day by participating in live community events locally and globally.
Our product is our best marketing asset - and we are always striving to make it better.
The subscription service spans across a variety of entertainment, which means our members have the access to enjoy thousands of events locally and globally for one monthly fee.
They do this by paying $9 to $99/month - receiving credits they can redeem for tickets to a multitude of varied live events.
The Business Model
Member-Supported
Recurring revenue is created from paid monthly membership subscriptions. We partner with event and venue owners to provide ticket access to our members for reduced price/revenue share.
We pass those savings straight to our members - with no ticketing fees, and at a lower price than buying a ticket directly. We retain a portion of the revenue share for our gross margin.
More specifically...
Anticipate AOV of $50/month or $600/year.
COGS will average 70% over the full portfolio on ticketing revenue.
Other ancillary revenue streams including revenue share from tickets sold on other platforms, advertising, and other transactional items members can use their credits for including hotel rooms, merch, and more.
Additionally, through the Venue Capital Access Program, we plan to receive revenue from tickets sold on any platform - not only through festivalPass App. All off-platform revenue share is 100% margin.
Data-Driven Approach
Our founder, Ed Vincent, carries a decade of online consumer data-experience to our platform. Most venues and events traditionally only know about 1 in 10 people in the audience. We are creating one of the largest datasets in global entertainment, with a deterministic approach to who is attending each event. Integrated with a customer datagraph of potentially over 250 million U.S. customers, festivalPass will be a powerful recommendation machine helping members discover events they will love analogous to Netflix content discovery. Our credit-based dynamic pricing model leverages data to increase LTV of members, with data guiding ticket inventory acquisition.
How We Are Different
People Are More Ready for Live Events Than Ever
And we are at their clutches.
Even though the live events industry had been severely impacted by COVID, it is now poised to have a substantial come back in 2021.
This is because of pent up demand, and $1.3T in additional savings that consumers are ready and eager to spend on activities once COVID is over.
festivalPass is ready for this comeback, knowing that the entertainment industry is in for quite the revival.
Our unique discovery and membership subscription will put audiences in an easy, accessible position to engage in live events in the way they miss most.
Not to mention, our credit-based currency model applied to a subscription marketplace is unique to the live events industry. This allows us to have a positive gross margin on every redemption of credits to attend events with…
predictable recurring revenue stream from monthly subscriptions
ongoing cash flow position from members prepaying on a monthly basis.
The Vision
We’re Going Places, Taking Audiences With Us
festivalPass will grow in key markets in the US during 2021 and 2022 as the global market for live events surges post-COVID.
By 2022, we anticipate:
Up to 1 million active member accounts
150,000+ paying subscribers in the US
A replicated marketplace model in Europe, Asia, and Latin America
OUR LEADERSHIP
Meet Our Founder: Ed Vincent
Our founder Ed Vincent is ideally positioned to lead festivalPass - having founded and exited multiple companies over the past 20 years as an entrepreneur.
For example, his investment banking background allowed our Venue Capital Access Program structure to raise up to $100MM to be deployed to live event venues securitized by future ticket inventory - which will be made available to festivalPass members.
His experience leads festivalPass in a great direction:
Ran a 70-person event activation company, providing insight into the rights holders business structure
Founded a consumer data company that partnered with television and film companies like A&E, AMC, Screenvision, MoviePass, and more - leading us to leverage a potentially 250MM person data graph to inform AI-driven decision-making for member acquisition, and a Netflix-like recommendation engine for live events.
festivalPass advisory board consists of the most prominent executives in entertainment and consumer brands including …
The former CMO of Live Nation Concerts
The former head of marketing for Coca Cola, Starbucks, and Converse
The CEO of a publicly-traded eSports company
The founder of the largest live events sponsorship agency
Why Invest
We Are Here to Make Noise
FestivalPass is ready to disrupt the projected $200B live events industry (2026) with a social, amiable and engaging marketplace using positive unit economics, efficient capital needs, and a cash flow-driven growth model.
Not to mention, we are set to scale quickly as the pent up demand for attending live events explodes in the second half of 2021 and beyond.
In short, we want to connect with you. So let’s make some noise.
Notable investors
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
ABOUT
HEADQUARTERS
1305 TOWN CREEK DR, NO 5
Austin, TX 78741
WEBSITE
View Site
festivalPass is a subscription marketplace across music, film, food & wine, theater, tech & innovation and more. Members enjoy thousands of events locally and globally for one, monthly fee - living life and building community while you're at it.
TEAM
Ed Vincent
Founder and CEO
Founder, Predict Analytics - Data Strategy & Platform for Media and Entertainment
Co-Founder, Connected Intelligence (AI Data Platform)
Founder SimplyEngage (Martech SaaS) sold to Modomodo in 2014
Stephan de Bernede
Chief Business Officer
10+ Years as a Senior Executive at HomeAway/VRBO (acquired by Expedia)
Partner of a Leading Blockchain Venture Fund, Translunar One
Lisa Licht
Board of Advisors
Laurie Kirby
Board of Advisors
Vincent Sarafa
Board of Advisors
Lou Schwartz
Board of Advisors
Damon Gersh
Board of Advisors
Gregory Butler
Board of Advisors
Geoff Cottrill
Board of Advisors
Raj Doshi
Board of Advisors
TERMS
festivalPass
Overview
PRICE PER SHARE
$2.88
DEADLINE
Sep 17, 2021
VALUATION
$20.02M
FUNDING GOAL
$10k - $1000k
Breakdown
MIN INVESTMENT
$216
MAX INVESTMENT
$106,997.76
MIN NUMBER OF SHARES OFFERED
3,472
MAX NUMBER OF SHARES OFFERED
347,222
OFFERING TYPE
Equity
ASSET TYPE
Units
SHARES OFFERED
Class A Units
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Based on Amount Invested
$1,000 - Free 12 month Silver Membership worth $100
$3,000 - Free 12 month Gold Membership worth $320
$5,000 - Free 12 month Platinum Membership worth $535
$10,000 - Free 12 Month Founder Membership worth $1,020
$50,000 (6 perks available) - Join festivalPass Founder at a NY Rangers Hockey Game during the 2021 or 2022 Season and dinner after the game with NY Ranger Defenseman and festivalPass investor Jacob Trouba.
*All perks occur when the offering isz completed.
Time-Based Bonus Shares
Invest within first 7 days get 35% bonus shares
Invest within first 15 days get 25% bonus shares
Invest within first 30 days get 15% bonus shares
Invest within first 45 days get 10% bonus shares
The 10% StartEngine Owners' Bonus
FestivalPass LLC will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 Class A Units at $2.88/Unit, you will receive and own 110 units for $288. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.
ALL UPDATES
REWARDS
JOIN THE DISCUSSION
0/2500
Jonathan Parra
2 years ago
I feel like the timing is great and business model is great. I was just wondering though how will each event be broadcast? Will each event be sending audio from stage? Will there be an extra layer of audio allowing to hear people at each event giving the user a realistic experience as if they were there? Eventually will there be host to interact with the viewers?
Thank you
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Ed Vincent
festivalPass
•
2 years ago
Enjoyed Talking with Bela Musits one of the co-founders of Primary Venture Partners and professor of entrepreneurship about marketplaces and festivalPass on his podcast the UN conventional path.
https://anchor.fm/bela-musits/episodes/EP-119-Ed-Vincent---Festival-Pass-erj4j9
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Fnu Ramesh Sharath
2 years ago
Hello Ed,
Thanks for the opportunity. On the contrary, the concept and idea looks great at one place but the space is crowded with many players and how do we know this would not be become like Movie pass failure? I see you are still associated with Moviepass, if I'm not wrong Movie pass is defunctional and declared bankruptcy, correct?
Second, Don't you think monthly subscription is higher to attract and retain customers and not necessarily everyone would be interested to participate in all the festivals?
Thanks, Sharath
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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REWARDS
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
Ying Liu
a year ago
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