FattE-Bikes: Your Personality, Your Style 

We are one of Denver’s first “locally built” electric bike companies. Operating since 2017, FattE-Bikes is in fact one among the minority of electric bike brands to build e-bikes in the United States.  

We do our best to source locally, create jobs, and most importantly, provide industry leading quality control and customer care. We learned early on that if someone else builds our bikes - they just aren’t as well put together than if we did it ourselves. By building our e-bikes in the USA, we’re able to offer more colors and personalization than anyone. That’s why we believe FattE-Bikes is one of the most customizable e-bike brands.

With FattE-Bikes, you’re not limited to basic options. Rather, you get to design and build your FattE-Bike just the way you want it. We are committed to building you the bike of your dreams that is high quality and uniquely yours.  

There's no need to settle for a cookie-cutter product built overseas when you can custom-build one right here at home.

Most companies rely on overseas manufacturers to paint and build their bikes, over saturating the market with cookie-cutter, commoditized products. It’s simply too difficult for these companies to produce personalized bikes on a scalable level.  

With nearly $1 Billion already being invested into the e-bike industry (source), we like that there has been so much attention as this is an obvious sign as to where the market is going and the massive growth potential it has.  

The only thing missing is personality and purpose built bikes. We’re not all the same, so why should our newest mode of transportation be?

Most companies that are getting funded still produce boring, black and white bikes. Not to mention, very few of these heavily funded companies don’t offer any customization of their bikes. They’re fully built overseas, and what you see is what you get.

Relying heavily on producing their bikes overseas also limits their ability to adapt and improve  products quickly in order to meet the ever changing needs of customers (source).

This tells us there's a huge opportunity to come in as the leader in the “custom electric bike” market. Why settle for something that looks like everything else when you can have something that's truly personalized and makes you feel special in comparison? 

Each e-bike has its own story 

There’s no need to get around on something that’s boring and bland when the price of personalization is within reach. Just like the “cool” car on the road, our eye-catching e-bikes turn heads making the rider feel special and the onlooker intrigued.

FattE-Bikes is bringing personalized transportation to scale in an affordable way, allowing for more nimble operations and diversified offerings. 

We all come in different shapes, and have different riding preferences. We also have different tastes in colors, materials and finishes. Fortunately, you have the opportunity to select a fat tire electric bike that fits all of these aspects of you: your body shape, your style of riding and your aesthetic style preferences. Whether you just want to get out and explore more without getting tired, or if you’re looking to go to work, the store or even take your kids to school. You can design your FattE-Bike to meet your needs, interests and lifestyles.

Consider these factors when selecting the best fat tire electric bike for you:

• Bike model (size, style, intended use)
• The look (with numerous colors and finishes such as gloss, matte, textured, sparkles, metallic) 
• Comfort (seats, adjustable stems, shocks, seat post suspension)
• Outfitting (handlebar preference, grips, pedals, mirrors, fenders, lights, Anti-theft GPS)
• The company behind the bike (skill of builders, customer service, community engagement, warranties)

Get to know the line up of our e-bikes that you can customize to meet your needs:

We are looking to bring self expression to the electric bike industry and become a cult brand that people want to be a part of.

Plenty of companies (such as Harley, Nike and Tesla) have established themselves as “cult” brands and go beyond just selling a product to consumers, but rather invite them in to feel like they’re part of something bigger. These companies offer customization of their products and have figured out how to scale this type of personalization. Why are they doing this? Because it creates brand loyalty and priceless word-of-mouth marketing.

We have a business model similar to other major e-bike brands. However, we’re focusing on...

This keeps marketing costs low as word of mouth and pride of purchase will be our driving force. Our ability to offer a luxury product at an exceptional price, makes us accessible to a wider audience and elevates our brand over the competition (source). 

By working with B2B partners we’ll be selling fleets of bikes and therefore will greatly expand our supply needs. Thus, we’re entering into relationships with supply manufacturers directly rather than working through OEM suppliers. 

This gives us better margins on our components and the ability to meet our growing demand. We already have an established QC manager and liaison overseas and are working to secure more cost-effective shipping channels.

The e-bike industry is expected to hit $50 Billion by 2027 

With 3.7M e-bikes sold in 2019, estimates are expected to reach 17 Million e-bikes in 2030 (source).  

Based on the automotive industry, approximately 1 out every 100 cars are custom (source). With an estimated 1 Million e-bikes soon to be imported into the USA (source), we believe at least 2% of those sales would go towards custom-built electric bikes. That’s just 2 out of every 100 e-bikes sold- making us believe the total addressable market can be even higher.

The Electric Bike industry is hot with no signs of slowing down as e-bikes are fun, functional and a true micro-mobility solution (source).  That said, with millions of e-bikes entering the market, there is very little diversity amongst them. They’re all practically the same colors and components and don’t create an emotional connection for their owners.  

Our unique niche of offering fully customizable, USA built e-bikes allows riders to purchase bikes that they can be proud of. Leaving them with an emotional connection to their ride knowing they designed it, and that nothing can compare. We’ve found that greater connection leads to greater use.

Our e-bikes are on an incline 

In the last six months alone. We've expanded from our previous 2k sq ft location to our new 7k sq ft facility- which includes a large billboard over a prominent highway visible to 1Million cars per week.

Additionally, we’ve received a contract with the State to produce 70 e-bikes for low-income essential workers (source).

We’ve been producing bikes for the government, law enforcement, and our D2C market for the past 5 years and have implemented the necessary processes to meet our growing demand. We’re also entering the B2B market in order to scale quickly by getting not only our product into retail stores, but better, getting our STORE into retail stores.  

What we mean by this is that we’ve created an interactive digital display and state of the art bike customizer that we’ll provide to our retail partners (by way of a 42” tv) where customers can immerse themselves in endless design possibilities and create the bike of their dreams right there in the store. 

This display will draw the eye while prominently promoting FattE-Bikes as a built in America product. This in turn will make retailers feel proud to sell our e-bikes and make their customers feel proud to buy them. 

We’re creating a world where everyone can ride in style! 

Our vision is to grow our brand internationally and to dominate the custom electric bike industry synonymous with other cult brands.

That means…

In the next 3-5 years, our goal is that FattE-Bikes will be known as THE go-to brand for personalized electric bikes. We see our offerings continuing to grow and evolve every year keeping our products fresh, relevant and easily adaptable to market trend.  

Where the “just in time” manufacturing model used to work great, Covid has changed our supply chains and shipping industries dramatically. Therefore, in order for companies to scale quickly, the need for capital is more important than ever. 

Relying on revenue alone isn’t enough to be able to place large production orders. One of the primary reasons FattE-Bikes is raising money is to secure our supply chains and improve our production schedule. With this money, we will also be investing in expanding our operations staff and focusing on increased, targeted, marketing efforts. 

The post-Covid world has woken up to the booming electric bicycle trend (source).  No longer do people see them as “bicycles”, but rather as “Light Electric Vehicles'' capable of doing what their car could. 

The USA electric bike market is saturated with basic e-bikes built overseas, and FattE-Bikes is ahead of the trend as what we believe to be the only USA-built fat-tire electric bike brand. Now is our time to capitalize and stake our claim as leaders in the custom e-bike world. And NOW is your chance to take part in the electric bike boom and own a part of an e-bike company that’s truly changing the game.

^{*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.}