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We are a fitness community and resource hub for overweight runners. We provide training plans, a robust community, and mobile app through a tiered membership model.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$102,413.75 Raised





Angela Lee
Angela Lee
CEO / Co-Founder
As President and CEO, Angela leads the Company’s strategic planning efforts. She has over 2 decades experience in executive management and business development. A former entertainment executive and TV and film producer, she’s also the director of the film. Angela began running in 1994 to battle a 50 lb weight gain. She has completed 2 full marathons, a half iron distance triathlon, and countless shorter races.
Jennifer Roe
Jennifer Roe
CMO / Co-Founder
Jennifer leads the Company’s sales and marketing strategy. She has over 20 years experience in digital marketing, film and television and has successfully executed social media strategies for 6 top selling consumer brands. Prior to finding running Jennifer struggled with a lifelong battle with obesity. Her personal story is told in the film. She has run 3 full marathons, including her hometown favorite, the NYC Marathon.
Dave Johnson

Dave Johnson

Chairman of the Board

Dave helps set the strategic direction of the company on finance and sales. He holds degrees in engineering, business, and law from the Air Force Academy, Louisiana Tech, and UCLA. He has closed over $3B in aircraft sales as a senior executive at commercial aircraft leasing companies. In addition to being an Angel Investor at Tech Coast Angels, Dave is also a triathlete and marathon runner.
Karen Curtis

Karen Curtis

Chief Technology Officer

Karen has over 20 years experience in Enterprise Architecture, business process transformation and software development. She specializes in aligning IT and business strategy to enhance efficiency and productivity through developing enterprise-wide software solutions. When not solving her clients' software solutions Karen can be found running insane distances in exotic places.
Cynthia Akey

Cynthia Akey

Chief Operating Officer

Cynthia works behind the scenes to help make the FFTFL magic happen. With over 20 years of experience, she is responsible for overseeing operations. Cynthia is also a 200-hour Yoga Instructor with over 12 years of teaching experience, a Personal Trainer, and Wellness Coach. At races, you will usually see her cheering and offering the team yoga stretches both before and after the finish line.
Nora Breuker

Nora Breuker

Community Manager

Nora leads the FFTFL community, its volunteer program and organizes the community events. She has a decade of experience in international marketing and event management ranging from corporate to arts to sports. Picking up running in 2013 changed Nora's life and finally helped her manage her struggle with weight. In addition to shorter races, she has run 3 half marathons.
John Hulsey

John Hulsey

Team Captain

A born motivator and avid blogger with a large following, John is an original member of the team featured in the film. Formerly the Social Media and Success Story Manager at, John not only motivates the team he helps with From Fat to Finish Line's strategic planning and marketing. A certified life coach, John has been mentoring and encouraging new runners looking to begin the sport for years. His motto? “Find the best people you can and rise to meet them.”
Rik Akey

Rik Akey

Head Coach

Rik is a running coach, writer, and motivational speaker. Prior to finding running, Rik was a 275-pound couch potato who couldn’t bend over and tie his shoes without getting out of breath. Also featured in the film, he has been an avid runner since 2009. A certified Distance Running Coach through Road Runners Club of America, he is the author of FFTFL's "Run Your 1st Mile" program and has successfully coached many runners, helping them discover the joy of running.
Tammy Rones

Tammy Rones

Fitness Product & Program Development Director

A US Navy veteran whose business life and passion for fitness merge perfectly in this critical role, Tammy previously was a project manager and corporate trainer. Later, her own fitness journey resulted in a 70+ pound weight loss. An avid runner who has completed over 20 Ragnar Relays, she is a NASM certified personal trainer, a Corrective Exercise Specialist, a RRCA certified distance running coach, and a RYT-200 Yoga instructor.
David Grim

David Grim

Creative Director

David joins us after 24 years of working for Ralph Lauren in various positions including serving as Vice President of Brand Presentation. David will oversee design, branding and creation of all things "From Fat to Finish Line." Look for his mark on upcoming products and team wear, some of which are being designed by our very own tribe members. David recently celebrated his one year "quit smoking" anniversary and is 50 lbs down and counting on his own fitness and weight loss journey.


From Fat to Finish Line
Jul. 17, 2017 at 6:59 AM UTC

Maximum Number of Shares Offered subject to adjustment for bonus shares

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Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000:


Article Image
Formerly Obese Woman Completes a 200-Mile Relay Race

Jennifer Roe abandoned her healthy eating habits when she became pregnant with her son, and by the time she gave birth she had reached 255 lbs. As part of her quest to get healthy physically and mentally, she began running – and recently competed in a 200-mile relay race along with 11 other teammates, who also experienced dramatic weight loss. Roe and her teammates’ stories are the subject of the new documentary From Fat to Finish Line (available on iTunes and Amazon).

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I Did It! Weight-Loss Success Stories

Print Edition: A truly inspiring transformation, Jennifer signed up for a half-marathon despite her distaste for running, and before she knew it began logging serious miles. She worked her way up steadily and has since completed many half-marathons and 5Ks. She'll soon run in a 200-miles relay race, too.

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Guts to Glory

Cover Story Print Magazine: Just before 8 P.M. on January 4, 2013, a dozen sleep-deprived but elated runners staggered across the finish line of the Ragnar Relay in Key West, Florida, having just covered 197 miles over 36 hours as a team. As athletes they traded celebratory high-fives and embraces before a cheering crowd, it was hard to imagine they had once collectively weighed an additional 1,200 pounds.

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It Ain’t Over: Linda Kuil’s Amazing Race — From Fat To Finish Line

This January, Linda Kuil will take on the journey of a lifetime. She’s not off to some exotic locale like Mozambique or Monaco, but to Miami, where she and 11 others will run a 200-mile relay race through the Florida Keys. And her 2 a.m. leg will take her straight through a section called Alligator Alley, where the large reptiles have been known to take a front row seat for the race, right there on the side of the road.

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How Your Small Business Can Raise Money From Its Community

Long-time friends and colleagues Angela Lee and Jennifer Roe teamed to the tell the story of 12 people including Roe who lost on average 100 pounds each. The documentary was called ‘From Fat to Finish Line.’ Because the documentary went viral and they received lots of requests for resources, advice and support, Lee and Roe realized they could turn the momentum into a business. They decided to use a membership model.



Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into From Fat to Finish Line.
Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).



Amit Rana

3 years ago

Hello, Any update on this company? Is our investments are still out there? Also, where there is no responses to any comments?



Sagar Patel

4 years ago

Hello, Any update on the company ??



Megan Cook

5 years ago

If another investment cycle opens, ensure you do your due diligence. We've been given very little information on the direction of the company. The app never launched, premium memberships never launched, the Facebook community has tons of free resources that will negate the company charging for plans - and the communication with investors only comes when we complain in the investor facebook group. We've never been given any benefit other than the opportunity to run a Ragnar, and they even opened up those opportunities to non-investing tribe members. There is no program to be a member of, no jacket, no anything I've become disenchanted on a personal level. The information listed here indicates that there is a strong group of professionals working in an under-served industry. However, when challenged about the absence of communication on how investment money has been spent, was told that this is a mom-and pop operation served by people working without a paycheck. The retail store opened but that's not going to bring a great deal of money. NO innovative ways to bring in cash have been discussed. There's been no brainstorming. This is not 'owned by the tribe', as the "tribe" has very little input. I'm not as upset about the investment going bad, since it's so little money, but I'm upset about the fact that they had a very viable product and a relatively large audience and the opportunity is being squandered. I don't believe there was any nefarious misuse by the founders. $100K goes extremely fast in a blossoming business so strategy is key- and I just don't think this team has it. Unless there are some people who buy in who have a broad IT expertise, I think this company is bound to go under. Just my two cents.



Summer Banks

6 years ago

I would like to invest in your company. You are doing amazing work, but it says investments are closed.




Cancel anytime before 48 hours before a rolling close or the offering end date.



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