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GET A PIECE OF FANBASE

Microcast Social Media

Fanbase is a free to download, free to use microcast social media platform with subscription capability for every user. Fanbase enables anyone to monetize their content charging $4.99 a month per subscriber, for exclusive access to photos, videos, audio chat rooms, and long-form content. Fanbase also has virtual currency known as "Love." That allows users to tip other users half a penny per love. Users can give love on any type of content on Fanbase.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$4,075,602.73 Raised

REASONS TO INVEST

Fanbase allows users to individually create programming that is directly centered on their points of interest and entertainment without paying for hundreds of shows that they are not interested in viewing.

Consumer spending on the top one hundred subscription applications rose by at least 30% globally, and by over 25% in the United States.*

Subscription revenue went up 164% over the past 12 months, with Android MRR growth rate of 35% since launching in July 2021.

*source

Our Traction


Our Traction Milestones in 2022 include:


  • Average engagement time for 2022 - 1 hour 31 minutes a day.
  • Over 270k Users


Our Development Accomplishments in 2022 include:


Flickz, our short form video editor launched on February 16th, 2022. 


Fanbase Audio 2.0, drop in audio chat launched on April 13th, 2022. 


TikTok Migration Functionality launched on June 23rd, 2022.  



Fanbase Audio Exclusive Subscriber Rooms 

launched on July 21st, 2022.




New Unlimited Subscriptions Functionality

launched on August 8th, 2022.



Overview


Pioneering Microcast Social Media.


Fanbase is a new frontier of social media, placing microcast and monetization capability at the forefront to the benefit of all users. By allowing any user to make money from their social content, they have the opportunity to create enormous consistent monthly revenue via their audience and increase authentic user engagement among their most interested followers. Fanbase users can post photos, videos, short form videos, create audio rooms, stories, broadcast live and post long form content to the platform to engage with audiences in a multitude of ways.



What Is Microcast Social Media?



Before we explain Microcast media, here are a couple examples of existing media distribution infrastructures. 


The Broadcast Media Format.



Large subscription based cable networks with hundreds of channels like DirecTV, Comcast, Xfinity, Dish, Time Warner and U-Verse


The Narrowcast Media Format. 



Smaller subscription video on demand streaming apps with thousands of movies and shows like Netflix, Disney+, Hulu, HBO MAX, Apple TV+ and Prime Video.


Now let's take a look at Microcast Media.



Individual direct to person or brand subscription channels that house niche content like Beyonce, The Lakers, Kylie Jenner, Nike, Louis Vuitton or an Influencer inside a social network. 


Microcast subscriptions will allow users to individually create programming that is directly centered on their points of interest and entertainment without paying for hundreds of shows that they are not interested in viewing.

THE PROBLEM


We believe existing social media platforms are suppressing users' reach and content to increase ad revenue.

We believe in order for ad-based platforms like Instagram to make money they must suppress the reach of users. If a user can reach millions of people with their content, brands would pay the user directly and not pay Instagram for ads. Therefore Instagram must intentionally limit the reach of your content by not showing it to all your followers.


source


More and more users on these platforms are increasingly frustrated. We have entered a true crisis in which the platforms are getting rich off of the creativity of the users, but own a monopoly on the advertising and revenue stemming from the entire user base.


Although other platforms are attempting to address these issues, they do not provide the organic ability to grow their following on the platform, leaving users without a current major following on other platforms in the dark. Some current platforms that monetize lean toward mainly adult content, which does not instill confidence in the plethora of creator types out there looking to monetize. Also making them non-brand safe.


The issue of negative treatment of creators and frustrated users on other platforms is well documented.


In July and September of 2022, celebrities Kim Kardiashian, Kylie Jenner, and Cardi B expressed their frustration with Instagram and its attempts to mimic rival platform Tiktok. The changes have affected the algorithm and visibility of their content, resulting in lower engagement with users. (source)


*These Celebrities are not endorsing Fanbase and have not expressed support for the app. They have solely commented on other social media apps.

source


In August of 2022, social media platform Triller was hit with a flurry of lawsuits and accusations from producers Swizz Beatz and Timbaland, Sony Music, and numerous other Black creators. The claims failure to pay for “Verzus”, music royalties, and a black creator program. 


sourcesourcesourcesource


We believe creators contribute so much to social media platforms only to have their pages deactivated, their content throttled down, and their visibility diminished, all while not compensating them for their contributions to the platform over and over again.

THE SOLUTION


Combining full content monetization and the scalability of a social network with NO content suppression.


Fanbase bridges the gap between traditional social platforms with the monetization aspects of other subscription-based applications by giving users the opportunity to do both natively in our application. Users can grow their organic followings and find their audience while also offering subscriber paid content for those who want exclusive access. 



The ability for users to reach every single person that follows them creates the opportunity to generate limitless amounts of revenue and simultaneously engage with their suppressed audience. That is the difference between Fanbase and platforms that monetize from running ads.  

The Market


Subscription based applications are surging.


Over 50% of in-app purchases in 2020 were recurring. On Fanbase, creating a subscriber relationship directly with other users creates the opportunity to tap into multiple verticals of the subscriber economy on one platform. (source)



source


Gen Z and Black content creators continue to drive social media culture.



The Fanbase persona is Gen Z. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all. (source)



A survey of US social media users by Pew Research shows that: 

  • On Instagram, the highest number of users are African Americans at 26% topping White and Hispanic users.
  • 26% of people who identify as Black use Twitter.
  • Black creators and users on YouTube were polled at 76% running a close second behind Hispanic users at 78%.
  • 70% of Black respondents use Facebook.

What We Do


We make moving to Fanbase easy.


Easily migrate all your Instagram and TikTok content and captions over to Fanbase in just a few steps.


The Business Model


20% of all in-app purchases


Fanbase takes a 20% portion of all in-app purchases from users, including user purchases of ‘Love’ packs or subscriptions to their favorite creators.



We payout all earned revenue over $25 to users at the beginning of every month.

How We Are Different


We don’t shadowban, suppress content, or run ads. Giving full reach and visibility to every user. 


Our competition ranges from traditional social networks, which we believe fail to adequately provide reach to users’ audiences on their own behalf, or subscription-based services like Patreon, which help users monetize audiences from other platforms, but we believe fail to provide adequate creator tools and native functionality.



We are a native app with real-time engagement and all of the network effects in one place. It's the one-stop-shop for users looking to find their own unique audience while building a community and drawing in monthly revenue. Because of this, we are also able to send notifications to keep users engaged, unlike our other competitors who have web apps. 


Other subscription-based services allow users to live broadcast in real-time, however, their content skews mainly toward adult content and we are a place for users of all types.


sourcesourcesourcesourcesourcesource

Why Invest


Users should have equity in the social apps they use


The users are what give a social media platform their value. Without users the platform has no value. This is why we believe that users should have the opportunity to invest in the very platforms they will make billion dollar companies.



Fanbase is also leading the conversation in user equity by offering the opportunity for anyone to own shares in the very platform they use. Be the biggest spokesperson for a social media platform that lets you monetize on the front end and have equity on the backend.


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ABOUT

HEADQUARTERS
976 Jefferson St. NW Suite I
Atlanta, GA 30318

Fanbase is a free to download, free to use microcast social media platform with subscription capability for every user. Fanbase enables anyone to monetize their content charging $4.99 a month per subscriber, for exclusive access to photos, videos, audio chat rooms, and long-form content. Fanbase also has virtual currency known as "Love." That allows users to tip other users half a penny per love. Users can give love on any type of content on Fanbase.

TEAM

Isaac Hayes III
Isaac Hayes III
Chief Executive Officer

Isaac Hayes III is the Founder and Chief Executive Officer of Fanbase. Fanbase is a subscription-based social media platform that helps any user monetize the content they create.

He is a veteran songwriter-producer from Atlanta, Ga., As well as President and C.E.O of Isaac Hayes Enterprises, his late father Isaac Hayes’ estate. His broad catalog of writing, producing, and licensing music for TV and film, his extensive experience in social media marketing, and his passion for African American entrepreneurship led him to develop Fanbase.

As CEO of Fanbase, Isaac is the driving force behind the platform's development and future path. In addition to his role as CEO, Isaac also runs two other businesses. His primary role is with Fanbase. Please refer to the offering materials for further details.

Ramiro Canovas
Ramiro Canovas
Chief Technology Officer

Ramiro Canovas is a seasoned tech professional with over a decade of experience. He worked in Dell EMC, a top storage company as the Senior Regional Software Specialist and as a partner in MTM Agency, a Georgia-based marketing, and advertising agency, prior to starting his own development agency, ConsultR. 

ConsultR empowers organizations to reinvent themselves through creativity, technology, and innovation. His company has helped businesses like Taco Bell, FITTS, Heineken, and Pet Releaf to reach their customers through artfully crafted experiences. 

In his role as Chief Technology Officer at Fanbase, he handles all the technology layers of the platform from development to integrations to data analytics. He is a former professional soccer player and avid fan.

Federico Cardinali

Federico Cardinali

Dev Leader - Part-Time

Federico is our full-stack guru that manages our API and iOS teams. He has more than 12 years of experience in native developments and works closely with our CTO to architecture the platform and plan technical roadmaps. He loves funko pops and, of course, Star Wars. He is currently part-time in Fanbase working approximately 30 hours a week and spending the rest of the time with ConsultR (part-time)

Santiago Nogues

Santiago Nogues

Creative Director - Part-Time

Santiago is our Creative Jedi that makes sure that our creatives lobes are always working. He has worked with brands such as Samsung, Toshiba, Jaguar among many others. A musician by heart that never stops surprising with his ideas and creative direction for Fanbase. He is currently part-time in Fanbase working approximately 25 hours a week and spending the rest of the time with ConsultR (part-time)

Dre Davis

Dre Davis

Director / Creator Artist Relations - Part-Time

Dre Davis is responsible for architecting the celebrity and influencer creator culture on Fanbase and brings over 20 years of music industry experience and talent management to the position. Dre's new duties and responsibilities will include further expanding Fanbase’s footprint as the premier creator platform for monetized content.

Maria Giuliana

Maria Giuliana

Director of Audio Community - Part-Time

Combining her creative visions and passion for developing client relations Maria created MariaMaria- a creative communications agency providing services to help you find the right words at the right time, plan a solid event and navigate your branding with effective storytelling crucial to communicating your brand.

Julian Bravo

Julian Bravo

Coordinator - Part-Time

Julian comes from a very extensive agency background having worked with clients such as American Express, Loreal & Telefonica. He is the team guru that puts all the resources together for the machine to work seamlessly and on time. An innate people person that never fails. He is currently part-time in Fanbase working approximately 25 hours a week and spending the rest of the time with ConsultR (part-time)

Bill Campbell

Bill Campbell

Music, Growth, and Flickz Development Advisor

Bill Campbell is a Senior Executive with 30+ years of global expertise in Business Development, Operations, Strategic Planning, Business & Legal Affairs, and General Management.

He has in-depth industry experience in music, media, social, and entertainment markets. He previously served as advisor to TikTok and ByteDance helping scale and develop those companies. 

GW Wright

GW Wright

Director Sports / Athletics - Part-Time

As a sports marketing insider, GW Wright is connected from C-suite boardrooms to locker rooms all across the nation. GW’s main focus is building relationships with sports talent/teams/associations and brands to help foster meaningful partnerships that benefit all parties.

Suma Thumma

Suma Thumma

Data / Insights Manager - Part-Time

Suma has 13+ years of experience working in IT as a Business Intelligence Engineering Lead / Sr. Data Warehouse Developer.

Experience working with different cloud technologies. Extensive experience conducting data analysis and data modeling and building dashboards.

Arun Valliappan

Arun Valliappan

Data / Insights Manager - Part-Time

Arun Valliappan is a technology executive and Entrepreneur with over 20 years of leadership and data architecture experience in transforming data and technology into revenue and efficiency gains. He has proven experience in setting direction and consulting companies to implement their Business Intelligence solutions and Reporting strategy.

Known for delivery of actionable insights to key leadership and institutionalizing a data driven analysis and decision-making culture.

Broad range of experience solving business problems for industry leaders in internet,retail,media and energy.

Specializing in Business Intelligence and Data Warehousing strategy, planning, technical architecture, infrastructure & operations, analysis & design, development & testing .

TERMS

Fanbase
Overview
PRICE PER SHARE
$3.95
DEADLINE
Nov 7, 2023
VALUATION
$84.93M
FUNDING GOAL
$10k - $5M
Breakdown
MIN INVESTMENT
$244.90
MAX INVESTMENT
$4,999,989
MIN NUMBER OF SHARES OFFERED
2,531
MAX NUMBER OF SHARES OFFERED
1,265,820
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Class B Non Voting Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$1,587,997

$853,320

Cash & Cash Equivalents

$1,213,731

$718,334

Accounts Receivable

$0

$0

Short-Term Debt

$434,774

$251,432

Long-Term Debt

$43,623

$0

Revenue & Sales

$134,898

$161,696

Costs of Goods Sold

$326,803

$296,884

Taxes Paid

$797

$0

Net Income

-$2,919,450

-$2,038,677

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based: These time based perks are based off of the launch date of 9/23/2022

Friends and Family Early Birds

Invest within the first 48 hours and receive additional 15% bonus shares. 

Super Early Bird Bonus

Invest within the first week and receive additional 10% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive an additional 5% bonus shares.

Amount-Based Perks:

$400+ | Bronze Tier

Early Access to new Fanbase features on the platform.

$1,000+ | Silver Tier

Early access to new Fanbase features on the platform, and 10,000 loves to use on Fanbase and verified profile badge.

$2,500+ | Gold Tier

Early access to new Fanbase features on the platform, 15,000 loves to use on Fanbase and a Fanbase T-Shirt and verified profile badge.

$5,000+ | Platinum Tier

Early access to new Fanbase features on the platform, 20,000 loves to use on Fanbase, a Fanbase T-Shirt and an early investor gold verified profile badge.

$10,000+ | Diamond Tier

10% bonus shares, early access to new Fanbase features on the platform, 30,000 loves to use on Fanbase, a Fanbase T-Shirt, an early investor gold verified profile badge, and access to a private dinner for Diamond level investors with Founder and Executive Team. *Transportation and lodging not included.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

Loyalty Bonus | 5% Bonus Shares

As you have previously invested in Fanbase you are eligible for additional bonus shares.

The 10% Bonus for StartEngine Shareholders*

Fanbase Social Media, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $3.95 / share, you will receive 110 shares of Class B Non-Voting Common Stock, meaning you'll own 110 shares for $395. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Loyalty Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”.

NEW UPDATES

09.25.23

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Fanbase offering. Here's an excerpt describing the specifics of the change:


Fanbase is extending their campaign end date to 11/6/2023


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

09.25.23

Learn More About Fanbase Here!

Greetings Investors and Campaign Followers.


The more you know about Fanbase the better! 

Here's a short video of 5 things you should know about Fanbase!


Thank You for believing in us and our ability to create a community where you can  #BeYouWithoutLimits.


Isaac Hayes III,

Founder and CEO





ALL UPDATES

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Fanbase.

$244

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$400

Bronze Tier

Early Access to new Fanbase features on the platform.

$1,000

Silver Tier

Early access to new Fanbase features on the platform, and 10,000 loves to use on Fanbase and verified profile badge.

$2,500

Gold Tier

Early access to new Fanbase features on the platform, 15,000 loves to use on Fanbase and a Fanbase T-Shirt and verified profile badge.

$5,000

Platinum Tier

Early access to new Fanbase features on the platform, 20,000 loves to use on Fanbase, a Fanbase T-Shirt and an early investor gold verified profile badge.

$10,000

Diamond Tier

10% bonus shares, early access to new Fanbase features on the platform, 30,000 loves to use on Fanbase, Fanbase T-Shirt, early investor gold verified profile badge, and access to a private dinner for Diamond level investors with Founder and Exec Team

JOIN THE DISCUSSION

0/2500

DB
Donna Bryant

a day ago

Hello, can I buy shares for a family member from my start engine?

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AN
Antoinette Nelson

3 days ago

Hello! I am very interested in investing in Fanbase and would like to gain some insight on the financials of the company. May you provide some insight on why the revenue and sales for the company have decreased from the prior fiscal year to the most recent fiscal year ($161K to $134K) and any future plans to reverse this trend?

0

0

DA
Dawn Averiette

9 days ago

I invested $250.00 but l don’t know how many shares that represents? How many shares do l have?

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DA
David Amin

9 days ago

I think the investors here are toast. This is far stretch to get above a $85M cap. Put your funds in treasury bills paying 5.5%. Just ask would Cuban or any Sharkie invest ? Why are you jumping in ? Good luck to the founders.

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DC
David Campbell

10 days ago

You want to dilute shares and increase to 20 million. Why? Just ask the 5k investors to re-invest why dilute. We'll never get our initial investment back and you'll keep the getting paid. You have a 5k increase or more of new users within the month and so many improvements that need to be completed. It's not worth diluting.

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DA
David Amin

10 days ago

We get no gain until the Valuation go above $85M. Please explain the upside becuase of of now I see no protection form a competing app.

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KL
Kirill Likhachev

10 days ago

What is the current number of total authorized shares? Thanks in advance, happy to hear about user growth.

0

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DF
DeSean Freeman

11 days ago

I received an email from someone named Austin Hall, asking me to review and sign a "Fanbase Investor Vote" document. Is this document legitimate? I do not see the name Austin Hall listed among those who are currently affiliated with Fanbase. Reply with utmost expedience!

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DA
Dawn Averiette

18 days ago

So I will be able to make money on this investment in house before Fanbase its before it goes public....how does that work?

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DA
Dawn Averiette

18 days ago

Hey Isaac Hayes III, I saw you on Roland Martin Today and I wanted to ask you how many shares do I have? I have already invested.

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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REWARDS

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SECURE

Your info is your info. We take pride in keeping it that way!

DIVERSE INVESTMENTS

Invest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

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Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

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Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

PREVIOUSLY CROWDFUNDED
$5,725,164.96
RAISED
$4,075,602.73
INVESTORS
5,416
MIN INVEST
$244.90
VALUATION
$84.93M

Get To Know Us

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All investment opportunities are based on indicated interest from sellers and will need to be confirmed.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. StartEngine Bulletin Board ("SE BB") is a bulletin board platform that advertises interest in shares of private companies that previously executed Reg CF or Reg A offerings. SE BB enables shareholders to communicate interest in potential sales of shares in private companies and investors to discover, review, and potentially invest in private companies. As a bulletin board platform, SE BB provides a venue for investors to access information about private company offerings and connect with potential sellers. SE BB is distinct and separate from StartEngine Secondary (“SE Secondary”), which is an SEC-registered Alternative Trading System (ATS) operated by SE Primary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. While a security may be displayed on the bulletin board, these securities will be subject to certain restrictions which may prevent the ability to buy and sell these securities in a timely manner, if at all. Even if a security is qualified to be displayed on the bulletin board, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.