The next evolution of personal mobility


Supported by over 2,600 investors, Eli Electric has successfully developed a category-defining EV that is efficient, affordable, and purposefully designed for modern-day needs. Starting from 2022, we’re ramping up small-batch production to meet surging market demand in Europe, and to prepare 2023 pilot sales in the US. Join us as an investor as we build more micro EVs, and become the change in personal mobility.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.


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The Next-Big-Thing in Mobility: According to McKinsey, the addressable market for micro-vehicles can reach $100B by 2030, from a mere $1B market today. Our goal is to be the leader in this fast growing vehicle category.*

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In-Production With Increasing Demand: Award Winning micro-EV, fully developed and homologated, already in production. Over 100+ units built, sold and shipped to Italy, Germany, Austria and the Netherlands. US pilot sales starting in 2023.

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Ready to scale: Fully developed supply chain and production partnerships, established European distribution partners, ready to scale up production and sales.


Progress Overview

"EVs Reinvented for Cities"

EV is the future, but what kind of EVs would power the future urban streets? As nearly 70% of the world population is projected to live in urban areas, to keep dense urban areas livable, future vehicles need to be compact, efficient, and affordable.

According to McKinsey, micro-vehicles are the “NEXT BIG THING” in urban mobility. Its survey suggested that around 54% of global consumers would consider micro-vehicles as their future mobility solution.


Eli is building a new breed of micro-EVs to make the most frequent short trips convenient, clean and affordable. Our first micro-EV Eli ZERO has already began sales in selected European cities in 2022, and we are planning to begin pilot sales in the US in 2023.

The Problem

Cars need to be designed for cities, not the other way around.

We need to scrap the “highway-centric” model of urban development and prioritize the ease and convenience of local trips.

  • In the US, 50% of daily trips are less than 3 miles. (source)
  • 75% of all car trips are under 10 miles. (source)
  • Many downtown areas devote 50-60% of valuable urban real estate to Cars. (source)
  • Congestion already costs each American nearly 100 hrs, $1400 a year (source)

Most car trips are short trips carrying just one person. Most of the energy is wasted on carrying the vehicle's own weight. Oversized vehicles are the root cause of urban congestion, pollution, waste of energy, material and public space.

As cities everywhere move toward a high-density, low speed, low impact model, it calls for a new type of personal vehicle to be created for people to conveniently get around in.


Reimagine Personal Mobility 

Eli reimagines personal vehicles by focusing on attributes that can drastically reduce emission and congestion in cities and communities, unclog urban streets and make cities more livable and friendly.

Our first model, Eli ZERO, is less than half the size of conventional cars, 3 to 10 times more energy efficient, and significantly less expensive starting at $11,999, with a range of 45mi to 90mi, depending on the option.

At less than half the size of a conventional car, Eli ZERO uses significantly less material and parts, This makes Eli ZERO not only affordable and low maintenance, also much more energy efficient on urban streets, and generates lower carbon footprint throughout its lifecycle.

Eli ZERO is classified as an NEV/LSEV in the US, with a street-legal top speed of 25mph. In Europe It is classified as a L6e vehicle with a top speed of 45km/h, and 70km/h for a future L7e version. Our Micro-EV platform architecture is tailored to be efficient on urban streets, developed from the ground up with automotive-grade controllers and CAN network-enabled feature expansions.


The Next Big Thing: Micro EV is Expected to Reach $100Bn by 2030

The latest study has suggested, the market for micro-vehicles like the Eli ZERO can reach $100BN by 2030. (Source)

In the US, 75% of car trips are under 10 miles, and almost 50% household trips are under 3 miles. Yet still, there are few options for personal vehicles purposefully built for these trips. A study by the Southern California Association of Governments concluded Micro-EV has the potential to account for 83% of vehicle trips under 5 miles and is the best solution for short trips.

In Europe, Eli ZERO is already certified to be street legal as L6e vehicles, and we’ve developed a growing network of sales! We are ready to scale up sales in Europe, while also planning to begin pilot sales in the US in 2023.


Not a prototype, already in small-batch production

Eli’s team is made of designers, engineers and supply chain professionals with know-how and experience building golf carts, and EVs. 

After years of development, we have developed special structure, techniques, supply chain partnerships, and material know-hows tailored for micro-EV products.  

We designed our vehicle material and structure, around making our production process asset-light and reducing complexity for assembly. We are growing the company with an asset-light approach to maximize our capital efficiency, which is critical to build a sustainable hardware/EV business.

So far, Eli has already partnered with two established OEM manufacturers with a combined capacity of over 15,000 units per year

Why Invest

Eli is ready to lead a new mobility movement by building an exciting range of micro-EV products

Eli ZERO is just the beginning for us. After the launch of our first model, we are looking toward expansion into a range of other micro-EV products, services, and technologies, all of which will assist in our goal of establishing Eli as a future household brand for urban EV.

Now is the opportunity to join us and invest in the future of urban mobility. As we gear up for that “Ah-hah!” moment as more customers and businesses around the world are getting their first micro-EV, we hope you too are as excited about this electrifying ride as we are. 

Invest in Eli Electric today.

Eli Electric 17b Disclosure

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525 S Hewitt St
Los Angeles, CA 90013

Supported by over 2,600 investors, Eli Electric has successfully developed a category-defining EV that is efficient, affordable, and purposefully designed for modern-day needs. Starting from 2022, we’re ramping up small-batch production to meet surging market demand in Europe, and to prepare 2023 pilot sales in the US. Join us as an investor as we build more micro EVs, and become the change in personal mobility.


Marcus Li
Marcus Li
Founder CEO

Founder and CEO Marcus Li was inspired by his training as an architect from the world-class architecture institution, Cooper Union, to found Eli with the goal of enhancing urban experience through mobility innovation. Formerly, Marcus was the Chief Architect at Greenman Machinery where he also led R&D for a golf cart.

Cody Dumont

Cody Dumont

Managing Director

US Managing Director Cody Dumont brings a wealth of sales, marketing, and operational experience in the ever changing world of early-stage, high-growth, hardware startups. Cody lives and breathes light electric vehicles. Previously, Cody held leadership positions as General Manager at CAKE electric motorcycles, VP of Sales and BD at Tempo, and Head of Sales and Marketing at Boosted Boards.

Karen Wang

Karen Wang

Financial Director

Karen has over 18 years of corporate finance management background, including 10 years of international finance in global business landscape. She has experience with the life cycle of fund formation, financial operation, investment and financing system establishment, and international tax planning. She is a highly adaptive strategic thinker, with rapid team-expansion experience to optimize company’s financial efficiency. 

Allen Wang

Allen Wang

Head of Supply Chain

Head of Supply Chain Allen Wang has over 15 years in supply chain management and quality assurance with leading Chinese LSEV Manufacturers and was the Former VP of Procurement at Yogomo.

Taj Ahmad-Eldridge

Taj Ahmad-Eldridge


Senior Director of Investment at Los Angeles Cleantech Incubator. Taj was formerly part of the steering committee for The Highlander Venture Fund, also the Director with the ExCITE Incubator, and advisor in residence for the Leathery Center for Entrepreneurship.

Gary Awad

Gary Awad


Founder and Managing Principal of ThreeG Capital. Gary has served on the Board of Directors of public and private companies, with experience as both Chairman and member of Board Committees. He is a long-standing member of the Pasadena Angels, one of the top ten Angel investor organizations in the U.S. and its PA Ventures Fund. He also serves on non-profit Boards, including the board of Beacon Housing, and Chairs the Advisory Board of the Homeboy Industries Ventures and Jobs Fund.


Eli Electric Vehicles
Dec 30, 2022
Class A Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares



Eli Electric Vehicles, Inc.

Corporate Address


525 S Hewitt St, Los Angeles, CA 90013

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Class A Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



Voting Rights of Securities Sold in this Offering

Voting Proxy. Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*


First 72hrs

Invest within the first 72 hours and receive 10% bonus shares.

First Week

Invest within the first week and receive 8% bonus shares.

Second Week

Invest within the second week and receive 6% bonus shares.

First Month

Invest within the first month and receive 4% bonus shares.

Amount Based

4% Bonus Shares | $1,000+

Invest $1,000+ and receive 4% bonus shares.

6% Bonus Shares | $5,000+

Invest $5,000+ and receive 6% bonus shares.

10% Bonus Shares | $10,000+

Invest $10,000+ and receive 10% bonus shares.

Loyalty Bonus | 5% Bonus Shares

As you have previously invested in Eli Electric you are eligible for additional bonus shares.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Eli Electric will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $8.80 / share, you will receive 110 shares of Class A Common Stock, meaning you'll own 110 shares for $880. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner's Bonus and the Previous Investors Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Any expense labeled “Travel and Entertainment”. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Salary payments made to one’s self, a friend or relative. Vendor payments.


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Automotive News

CES showcases auto suppliers and startups. | what may be the youngest automaker in the world revealed its first car.

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Eli EVs begins production, European rollout of Eli ZERO, a compact two-seater.

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Eli ZERO Is a Vehicle Designed to Fit Cities.

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Green Car Reports

Crowdfunding Eli Zero micro-EV starts shipping to EU dealers

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The Eli ZERO aims to transform how we engage with our cities



4.8/5.0 Review! Eli ZERO Ranks Among the Highest Rated Neighborhood EVs 💫

We’re proud to announce that Eli ZERO is the highest-rated Neighborhood EV by Micromobility Ride Review. Here’s a quick sneak peek!

“In this day and age, everyone needs some mode of transportation to maneuver around traffic and keep up with their fast-paced life. Unfortunately, cars are high-maintenance and motorcycles aren't family-friendly. What if you had a cross between the two? Meet the Eli ZERO. Along with expert’s analysis, we detail the facts and function of the leading quadricycle.”

You can read the full review of the Eli ZERO here. Alongside this stellar review from the Micromobilityteam, the Eli Electric Vehicles has also been nominated for the rider’s choice awards — an award given to the best neighborhood vehicle companies, decided by the fans. If you have a spare minute, click here and vote for Eli Electric Vehicles!

You can also join us today, and become an early investor in a fast-growing micro EV startup!


This Week in Los Angeles and Milan

Hello Eli Family,

What a week it has been for Eli Electric, Team Eli has been busy with many exciting events from Los Angeles to Milan Italy. Here are some of the recaps! 

First Dealer’s Meeting in Italy

We were delighted to host our first dealer’s meeting in Italy with our distributor. The meeting attracted nearly 40 existing and potential dealers across the Italian market. Dealers joined us as we explained our vision for micro EV, and introduced an leasing program that’s tailored for the local market.

EICMA 2022

EICMA 2022 has officially kicked off this Tuesday, and we will be proudly showcasing the Eli ZERO to thousands of visitors, dealers, and distributors across the continent throughout this week. Since attending the event last year, we have been making steady progress and established sales in four countries. This year, Eli ZERO is expected to face an even wider audience, forging new relations from the Scandinavian Countries to the Middle East.

Equity Crowdfunding Week (ECW) in Los Angeles

Nov 9th, Eli ZERO also appeared at Equity Crowdfunding Week (ECW) with StartupStarter in Los Angeles. Team Eli was able to showcase our progress as an equity crowdfunded cleantech startup to thousands of like-minded investors and journalists.

Our Managing Director, Cody Dumont, also spoke on stage, sharing Eli’s unique and grassroots journey to build a micro EV designed for modern cities.


If you are as excited to see our progress as we are, you can join us as an early investor! Together, let’s be the change in urban mobility!


Hallo, Netherlands 🇳🇱

After a few months of pilot sales in The Netherlands, Eli Electric is rolling out an official launch of the Eli ZERO in the Dutch market through our local distributors.

The team behind Eli’s Dutch distributor are long-time veterans of the micro vehicle space and has witnessed the transformation of Dutch cities into friendlier and more livable spaces with more bikes and compact transportation on the road. 

We’ve also rolled out the latest edition of localized website, conveniently tailored to customers in the Netherlands. Here are more photos of Eli ZERO on the streets in one of our favorite cities - Amsterdam:

We are excited to see more and more Eli ZEROs cruising through cities around the world, and we can’t wait to expand even further in 2023. If you are not an investor yet, you can still join our community today with additional bonus shares.


Another Container of Eli ZERO Is On Its Way To …

We have shipped yet another container of Eli ZERO to our distributor in Tahiti!

The initial response to Eli ZEROs in Tahiti has been tremendous. After initial sales to a distributor for consumer purchases, we peaked the interest of car rental companies. And now, with more and more Eli ZEROs driving around the island, the customer interest has grown even more.

French Polynesia’s service sector is dominated by tourism. With that comes hotels, resorts, and the need for transportation. Eli ZEROs look to be becoming a hot choice as the islands continue on their wave of electrification.

Although small, the potential for Eli ZEROs and future models on this island is tremendous. And also the perfect use-case for what we could do in the US. From French Polynesia we continue to gain valuable customer insights and also imagine how new models could look and adapt to the needs of a tourism heavy environment.

All of these we plan to weigh carefully and use as we expand into the US!


Final Bonus Perk Expiring Soon!

In just 1 month, Eli has already raised over $240,000 in our 3rd raise and our final time based perk is expiring on October 30th. Invest before then and you’ll receive an additional 4% bonus shares on top of your investment!

Additionally, we’re excited to be in the running for The Best Neighborhood Vehicle. This is awarded to the best maker of four-wheeled electric vehicles that have a maximum speed of 40 mph. We could use your help to win this award! It takes less than a minute to vote for Eli Electric.

We’re extremely grateful for the consistent support and feedback. Stay tuned for more exciting updates!

Click here to vote for Eli Electric


Eli’s Managing Director Speaking at ECW in LA on 11/9 👀

In a couple of weeks on Nov 9th, Eli ZERO will be showing at Equity Crowdfunding Week (ECW) in LA. We are humbled to be invited to showcase our progress as an equity crowdfunded clean tech startup to thousands of like minded investors and journalists.

You will also find our Managing Director, Cody Dumont, speaking on Wednesday at 3:45pm PT, sharing Eli’s unique and grassroots journey to build a micro EV designed for modern cities. In this conversation with some of the most innovative electric vehicle manufacturers around, he’ll discuss the good, the bad and the most promising developments of the EV industry alongside other EV leaders in the space.

Cody joined Eli Electric after working at some of the most impressive high growth hardware startups in the US. Previously, Cody held leadership positions as General Manager at CAKE electric motorcycles, VP of Sales and BD at Tempo, and Head of Sales and Marketing at Boosted Boards. We are excited to share more on Eli’s US launch plan in the next few months. 

You can attend for FREE online by registering here. In person tickets are also available if you are in the area!

If you are not an investor at Eli Electric yet, you can still sign up and become an investor today with special first-month bonus perks!



Eli ZERO Attending World’s Largest Motor Show, Again! 🇮🇹

We are excited to share that Eli ZERO will be back at EICMA 2022 this year! 

If you have been following our campaign since last year, Eli ZERO debuted at EICMA 2021 in the midst of a global pandemic. But the response for our micro EV was still really positive. Now that we have started small-batch production, this year’s motor show will create a fantastic opportunity for us to expand the sales network in Europe and worldwide.

For those who aren’t familiar with EICMA, it is one of the world’s most visited events by the number of Exhibitors, Visitors, Operators, and Press.

This year in Milan, you can find #TeamEli at Hall 9 Booth M54 from Nov 8th - 13th, where we’ll be proudly showcasing our iconic model Eli ZERO to an expected 500,000+ visitors this year. This opportunity will allow us to collect dealer, business and customer interest. If you happen to be in Italy around that time, please stop by and snap a photo with Eli ZERO!

If you have not joined us on our electrifying journey to be the leading brand in the micro-mobility sector, INVEST TODAY! ⚡️


New Video 🚙 Eletrek Reviews the Eli ZERO at Micromobility America! 🇺🇸

More visibility is still coming from Micromobility America! 

Eli was recently featured in a video on Electrek, one of the leading press for electric transportation and sustainable energy in the US! The journalist Micah Toll took the Eli ZERO out for a spin and said, I tested this thing out and was surprised by how much like a conventional car it felt yet how small and convenient it was to operate.

You can watch the full clip here.

Ready to invest? Click here to join the Eli Electric team!


2nd Week Time Based Perk Is Ending Soon!

There are officially less than 2 days left to receive our 2nd week time based perk. If you invest before this time period runs up, you’ll receive an additional 6% bonus shares on top of your investment. These time based perks are our special way of giving our earliest investors an extra reward.

As the first 2 weeks come to a close, we’re ecstatic to share that we've already raised over $220k. A pace that had us featured on the most momentum section of StartEngine’s very home page. If you’re interested in joining the Eli team as an early investor, click the link below!

Click Here To Invest


Eli Named 1 of 7 Startups To Watch From Micromobility America 2022

Recently Eli Electric attended the world’s largest conference for small vehicles - Micromobility America. Our Founder and CEO Marcus Li had the opportunity to give a keynote talk, while thousands in the industry were able to see and learn about Eli Electric’s mission.

Afterward, we’re proud to share that we’ve been named one of the “7 Startups To Watch From Micromobility America 2022”. Click here to check out the article and see Eli Electric listed first!

You may have already heard, but Eli is gearing up for an expansion to the US market. Although the market size and demand have been surging in the past years here in the US, compared to Europe the US has not seen as much development with micro EVs. 

The overwhelming amount of positive feedback at Micromobility America has further strengthened our belief in US entry.  

Eli is building a new breed of micro-EVs that is accessible to everyone. With full enclosure and air conditioning, Eli ZERO is not only safer than other micro-mobility products, but can also be driven for longer distances under all weather conditions, and for a wider range of use cases. 

We’re excited to have you behind us as Eli Electric continues to grow. 

Click here to read the full article!

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Eli Electric Vehicles.


StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.


4% Bonus Shares

Invest $1,000+ and receive 4% bonus shares.


6% Bonus Shares

Invest $5,000+ and receive 6% bonus shares.


10% Bonus Shares

Invest $10,000+ and receive 10% bonus shares.




Cancel anytime before 48 hours before a rolling close or the offering end date.


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