The next evolution of personal mobility
The Next-Big-Thing in Mobility: According to McKinsey, the addressable market for micro-vehicles can reach $100B by 2030, from a mere $1B market today. Our goal is to be the leader in this fast growing vehicle category.*
In-Production With Increasing Demand: Award Winning micro-EV, fully developed and homologated, already in production. Over 100+ units built, sold and shipped to Italy, Germany, Austria and the Netherlands. US pilot sales starting in 2023.
Ready to scale: Fully developed supply chain and production partnerships, established European distribution partners, ready to scale up production and sales.
"EVs Reinvented for Cities"
EV is the future, but what kind of EVs would power the future urban streets? As nearly 70% of the world population is projected to live in urban areas, to keep dense urban areas livable, future vehicles need to be compact, efficient, and affordable.
According to McKinsey, micro-vehicles are the “NEXT BIG THING” in urban mobility. Its survey suggested that around 54% of global consumers would consider micro-vehicles as their future mobility solution.
Eli is building a new breed of micro-EVs to make the most frequent short trips convenient, clean and affordable. Our first micro-EV Eli ZERO has already began sales in selected European cities in 2022, and we are planning to begin pilot sales in the US in 2023.
We need to scrap the “highway-centric” model of urban development and prioritize the ease and convenience of local trips.
Most car trips are short trips carrying just one person. Most of the energy is wasted on carrying the vehicle's own weight. Oversized vehicles are the root cause of urban congestion, pollution, waste of energy, material and public space.
As cities everywhere move toward a high-density, low speed, low impact model, it calls for a new type of personal vehicle to be created for people to conveniently get around in.
Eli reimagines personal vehicles by focusing on attributes that can drastically reduce emission and congestion in cities and communities, unclog urban streets and make cities more livable and friendly.
Our first model, Eli ZERO, is less than half the size of conventional cars, 3 to 10 times more energy efficient, and significantly less expensive starting at $11,999, with a range of 45mi to 90mi, depending on the option.
At less than half the size of a conventional car, Eli ZERO uses significantly less material and parts, This makes Eli ZERO not only affordable and low maintenance, also much more energy efficient on urban streets, and generates lower carbon footprint throughout its lifecycle.
Eli ZERO is classified as an NEV/LSEV in the US, with a street-legal top speed of 25mph. In Europe It is classified as a L6e vehicle with a top speed of 45km/h, and 70km/h for a future L7e version. Our Micro-EV platform architecture is tailored to be efficient on urban streets, developed from the ground up with automotive-grade controllers and CAN network-enabled feature expansions.
The latest study has suggested, the market for micro-vehicles like the Eli ZERO can reach $100BN by 2030. (Source)
In the US, 75% of car trips are under 10 miles, and almost 50% household trips are under 3 miles. Yet still, there are few options for personal vehicles purposefully built for these trips. A study by the Southern California Association of Governments concluded Micro-EV has the potential to account for 83% of vehicle trips under 5 miles and is the best solution for short trips.
In Europe, Eli ZERO is already certified to be street legal as L6e vehicles, and we’ve developed a growing network of sales! We are ready to scale up sales in Europe, while also planning to begin pilot sales in the US in 2023.
Eli’s team is made of designers, engineers and supply chain professionals with know-how and experience building golf carts, and EVs.
After years of development, we have developed special structure, techniques, supply chain partnerships, and material know-hows tailored for micro-EV products.
We designed our vehicle material and structure, around making our production process asset-light and reducing complexity for assembly. We are growing the company with an asset-light approach to maximize our capital efficiency, which is critical to build a sustainable hardware/EV business.
So far, Eli has already partnered with two established OEM manufacturers with a combined capacity of over 15,000 units per year.
Eli ZERO is just the beginning for us. After the launch of our first model, we are looking toward expansion into a range of other micro-EV products, services, and technologies, all of which will assist in our goal of establishing Eli as a future household brand for urban EV.
Now is the opportunity to join us and invest in the future of urban mobility. As we gear up for that “Ah-hah!” moment as more customers and businesses around the world are getting their first micro-EV, we hope you too are as excited about this electrifying ride as we are.
Invest in Eli Electric today.
Supported by over 2,600 investors, Eli Electric has successfully developed a category-defining EV that is efficient, affordable, and purposefully designed for modern-day needs. Starting from 2022, we’re ramping up small-batch production to meet surging market demand in Europe, and to prepare 2023 pilot sales in the US. Join us as an investor as we build more micro EVs, and become the change in personal mobility.
Head of Supply Chain
Maximum Number of Shares Offered subject to adjustment for bonus shares
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Eli Electric Vehicles, Inc.
525 S Hewitt St, Los Angeles, CA 90013
Minimum Investment Amount
Class A Common Stock
Minimum Number of Shares Offered
Maximum Number of Shares Offered
Price per Share
Voting Proxy. Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Invest within the first 72 hours and receive 10% bonus shares.
Invest within the first week and receive 8% bonus shares.
Invest within the second week and receive 6% bonus shares.
Invest within the first month and receive 4% bonus shares.
4% Bonus Shares | $1,000+
Invest $1,000+ and receive 4% bonus shares.
6% Bonus Shares | $5,000+
Invest $5,000+ and receive 6% bonus shares.
10% Bonus Shares | $10,000+
Invest $10,000+ and receive 10% bonus shares.
As you have previously invested in Eli Electric you are eligible for additional bonus shares.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
Eli Electric will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $8.80 / share, you will receive 110 shares of Class A Common Stock, meaning you'll own 110 shares for $880. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner's Bonus and the Previous Investors Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Any expense labeled “Travel and Entertainment”. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Salary payments made to one’s self, a friend or relative. Vendor payments.
We’re proud to announce that Eli ZERO is the highest-rated Neighborhood EV by Micromobility Ride Review. Here’s a quick sneak peek!
“In this day and age, everyone needs some mode of transportation to maneuver around traffic and keep up with their fast-paced life. Unfortunately, cars are high-maintenance and motorcycles aren't family-friendly. What if you had a cross between the two? Meet the Eli ZERO. Along with expert’s analysis, we detail the facts and function of the leading quadricycle.”
You can read the full review of the Eli ZERO here. Alongside this stellar review from the Micromobilityteam, the Eli Electric Vehicles has also been nominated for the rider’s choice awards — an award given to the best neighborhood vehicle companies, decided by the fans. If you have a spare minute, click here and vote for Eli Electric Vehicles!
You can also join us today, and become an early investor in a fast-growing micro EV startup!
Hello Eli Family,
What a week it has been for Eli Electric, Team Eli has been busy with many exciting events from Los Angeles to Milan Italy. Here are some of the recaps!
First Dealer’s Meeting in Italy
We were delighted to host our first dealer’s meeting in Italy with our distributor. The meeting attracted nearly 40 existing and potential dealers across the Italian market. Dealers joined us as we explained our vision for micro EV, and introduced an leasing program that’s tailored for the local market.
EICMA 2022 has officially kicked off this Tuesday, and we will be proudly showcasing the Eli ZERO to thousands of visitors, dealers, and distributors across the continent throughout this week. Since attending the event last year, we have been making steady progress and established sales in four countries. This year, Eli ZERO is expected to face an even wider audience, forging new relations from the Scandinavian Countries to the Middle East.
Equity Crowdfunding Week (ECW) in Los Angeles
Nov 9th, Eli ZERO also appeared at Equity Crowdfunding Week (ECW) with StartupStarter in Los Angeles. Team Eli was able to showcase our progress as an equity crowdfunded cleantech startup to thousands of like-minded investors and journalists.
Our Managing Director, Cody Dumont, also spoke on stage, sharing Eli’s unique and grassroots journey to build a micro EV designed for modern cities.
If you are as excited to see our progress as we are, you can join us as an early investor! Together, let’s be the change in urban mobility!
After a few months of pilot sales in The Netherlands, Eli Electric is rolling out an official launch of the Eli ZERO in the Dutch market through our local distributors.
The team behind Eli’s Dutch distributor are long-time veterans of the micro vehicle space and has witnessed the transformation of Dutch cities into friendlier and more livable spaces with more bikes and compact transportation on the road.
We’ve also rolled out the latest edition of localized website, conveniently tailored to customers in the Netherlands. Here are more photos of Eli ZERO on the streets in one of our favorite cities - Amsterdam:
We are excited to see more and more Eli ZEROs cruising through cities around the world, and we can’t wait to expand even further in 2023. If you are not an investor yet, you can still join our community today with additional bonus shares.
We have shipped yet another container of Eli ZERO to our distributor in Tahiti!
The initial response to Eli ZEROs in Tahiti has been tremendous. After initial sales to a distributor for consumer purchases, we peaked the interest of car rental companies. And now, with more and more Eli ZEROs driving around the island, the customer interest has grown even more.
French Polynesia’s service sector is dominated by tourism. With that comes hotels, resorts, and the need for transportation. Eli ZEROs look to be becoming a hot choice as the islands continue on their wave of electrification.
Although small, the potential for Eli ZEROs and future models on this island is tremendous. And also the perfect use-case for what we could do in the US. From French Polynesia we continue to gain valuable customer insights and also imagine how new models could look and adapt to the needs of a tourism heavy environment.
All of these we plan to weigh carefully and use as we expand into the US!
In just 1 month, Eli has already raised over $240,000 in our 3rd raise and our final time based perk is expiring on October 30th. Invest before then and you’ll receive an additional 4% bonus shares on top of your investment!
Additionally, we’re excited to be in the running for The Best Neighborhood Vehicle. This is awarded to the best maker of four-wheeled electric vehicles that have a maximum speed of 40 mph. We could use your help to win this award! It takes less than a minute to vote for Eli Electric.
We’re extremely grateful for the consistent support and feedback. Stay tuned for more exciting updates!
In a couple of weeks on Nov 9th, Eli ZERO will be showing at Equity Crowdfunding Week (ECW) in LA. We are humbled to be invited to showcase our progress as an equity crowdfunded clean tech startup to thousands of like minded investors and journalists.
You will also find our Managing Director, Cody Dumont, speaking on Wednesday at 3:45pm PT, sharing Eli’s unique and grassroots journey to build a micro EV designed for modern cities. In this conversation with some of the most innovative electric vehicle manufacturers around, he’ll discuss the good, the bad and the most promising developments of the EV industry alongside other EV leaders in the space.
Cody joined Eli Electric after working at some of the most impressive high growth hardware startups in the US. Previously, Cody held leadership positions as General Manager at CAKE electric motorcycles, VP of Sales and BD at Tempo, and Head of Sales and Marketing at Boosted Boards. We are excited to share more on Eli’s US launch plan in the next few months.
You can attend for FREE online by registering here. In person tickets are also available if you are in the area!
If you are not an investor at Eli Electric yet, you can still sign up and become an investor today with special first-month bonus perks!
We are excited to share that Eli ZERO will be back at EICMA 2022 this year!
If you have been following our campaign since last year, Eli ZERO debuted at EICMA 2021 in the midst of a global pandemic. But the response for our micro EV was still really positive. Now that we have started small-batch production, this year’s motor show will create a fantastic opportunity for us to expand the sales network in Europe and worldwide.
For those who aren’t familiar with EICMA, it is one of the world’s most visited events by the number of Exhibitors, Visitors, Operators, and Press.
This year in Milan, you can find #TeamEli at Hall 9 Booth M54 from Nov 8th - 13th, where we’ll be proudly showcasing our iconic model Eli ZERO to an expected 500,000+ visitors this year. This opportunity will allow us to collect dealer, business and customer interest. If you happen to be in Italy around that time, please stop by and snap a photo with Eli ZERO!
If you have not joined us on our electrifying journey to be the leading brand in the micro-mobility sector, INVEST TODAY! ⚡️
More visibility is still coming from Micromobility America!
Eli was recently featured in a video on Electrek, one of the leading press for electric transportation and sustainable energy in the US! The journalist Micah Toll took the Eli ZERO out for a spin and said, “I tested this thing out and was surprised by how much like a conventional car it felt yet how small and convenient it was to operate.”
You can watch the full clip here.
There are officially less than 2 days left to receive our 2nd week time based perk. If you invest before this time period runs up, you’ll receive an additional 6% bonus shares on top of your investment. These time based perks are our special way of giving our earliest investors an extra reward.
As the first 2 weeks come to a close, we’re ecstatic to share that we've already raised over $220k. A pace that had us featured on the most momentum section of StartEngine’s very home page. If you’re interested in joining the Eli team as an early investor, click the link below!
Recently Eli Electric attended the world’s largest conference for small vehicles - Micromobility America. Our Founder and CEO Marcus Li had the opportunity to give a keynote talk, while thousands in the industry were able to see and learn about Eli Electric’s mission.
Afterward, we’re proud to share that we’ve been named one of the “7 Startups To Watch From Micromobility America 2022”. Click here to check out the article and see Eli Electric listed first!
You may have already heard, but Eli is gearing up for an expansion to the US market. Although the market size and demand have been surging in the past years here in the US, compared to Europe the US has not seen as much development with micro EVs.
The overwhelming amount of positive feedback at Micromobility America has further strengthened our belief in US entry.
Eli is building a new breed of micro-EVs that is accessible to everyone. With full enclosure and air conditioning, Eli ZERO is not only safer than other micro-mobility products, but can also be driven for longer distances under all weather conditions, and for a wider range of use cases.
We’re excited to have you behind us as Eli Electric continues to grow.
Members get an extra 10% shares in addition to rewards below!
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
4% Bonus Shares
Invest $1,000+ and receive 4% bonus shares.
6% Bonus Shares
Invest $5,000+ and receive 6% bonus shares.
10% Bonus Shares
Invest $10,000+ and receive 10% bonus shares.
Cancel anytime before 48 hours before a rolling close or the offering end date.
How much can I invest?
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.
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What will the return on my investment be?
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For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
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What is the difference between Regulation Crowdfunding and Regulation A+?
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.