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The next evolution of personal mobility

Eli reimagines personal vehicles by creating advanced, efficient, and affordable Micro-EVs 🚙. After our last campaign, we are successfully building our first Micro-EV model, Eli ZERO Plus, and it’s fully road-ready for European streets.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$1,914,067.91 Raised


Already In Production and Sales: Not a concept, Not a prototype — after years of development, Eli’s first model is fully homologated, and we are building our first vehicles to be sold through our distributor partners in Europe!

The Next-Big-Thing in Mobility: The fast-growing market for micro-mobility in the US, EU, and China is expected to become a ~$320B market by 2030. Rapid urbanization and electrification are calling for a new type of EV!

Award-Winning: 2021 iF Award Winning product; by a world-class team of designers, engineers, and supply chain professionals; partnership with established manufacturers and major distributors!

Progress Overview

  • Over 2000+ investors have joined our mission to build a new urban EV.
  • Our first micro-EV model Eli ZERO is not just a concept, or a prototype— now, we are in small-batch production, already shipping to Europe.
  • We are launching sales in Italy, Austria, Germany, and the Netherlands, and planning for US launch in 2023.

We are reaching the most exciting stage of our company’s development!

“EVs Reinvented for Cities”

EV is the future, but what kind of EVs would power the future urban streets?

Cars as we know them are better suited to long-distance trips on highways, and not for frequent short trips in high-density cities.

As nearly 70% of the world population is projected to live in urban areas, to keep dense urban areas livable, cities everywhere are moving toward a high-density, low speed, low impact model, it calls for a new type of personal vehicle to be created for people to conveniently get around in.

Eli is building a new wave of EVs with a focus on making our most frequent short trips convenient, clean and affordable-- our first car, Eli ZERO, is less than half the size of conventional cars, significantly less expensive starting at $12k, and 3 to 10 times more energy efficient.

The Problem

Cars need to be designed for cities, not the other way around.

The proliferation of cars, especially in the urban environment, has brought us further apart —more cars mean more urban sprawl, more congestion, less public space, and irreversible climate impact.

We need to scrap the “highway-centric” model of urban development and prioritize the ease and convenience of local trips.

In US cities today, almost half of all car trips are under 3 miles — yet conventional cars are still designed for long-distance trips on highways, and not for dense urban streets. 

Today’s cars are costly, high maintenance, over-engineered, and inconvenient for short trips under 10 miles—a segment that makes up 75% of all urban trips. Cars need to be redesigned to better fit into cities, and serve the way people actually travel.

The Solution

A new type of EV, reimagined for 75% of urban trips

Eli reimagines personal vehicles by focusing on attributes that can drastically reduce emission and congestion in cities and communities, unclog urban streets and make cities more livable and friendly.

Our first vehicle, Eli ZERO, is built to make the majority of urban trips convenient and fun. Eli ZERO is one of the most energy-efficient, versatile, and affordable electric vehicles designed for modern cities.

At less than half the size of a conventional car, Eli ZERO uses significantly less material and parts, This makes Eli ZERO not only affordable and low maintenance, also much more energy efficient on urban streets, and generates lower carbon footprint throughout its lifecycle.

Staring at just $12,000, Eli ZERO is half the cost of conventional compact cars. Eli ZERO’s is classified as a NEV (Neighborhood Electric Vehicle) in the US, and a Light Quadricycle in Europe. On urban streets, Eli ZERO’s energy efficiency (285+MPGe) is several times more efficient than conventional cars.

*The image contain a photo rendering of Eli ZERO currently under development.

The Market

Increasing Urbanization + EV adaptation = perfect market opportunity for microEVs

The Global Market for micro-EV, also called LSEV, has seen incredible growth in recent years, with 15.4% CAGR from 2018 to 2025. The market was valued around $2.4 billion in 2017 and projected to value at least $7.6 billion by 2025.

Micro-EV has the potential to overtake conventional highway cars as the primary personal vehicle.

In the US alone, many homes are located within just miles of daily amenities, yet there are few options for easy and affordable local trips. Data from an extensive study by the Southern California Association of Governments concluded Micro-EV has the potential to account for 83% of vehicle trips under 5 miles and is the best solution for short trips.

In Europe, which is Eli’s entry market, smaller cars are already popular in most cities, however there are few options of micro-EVs in the L6e category. Micro-EVs in the l6e category are perfect for tight European streets.

Recent shocks to the system caused by the COVID-19 pandemic will also likely have an effect, with McKinsey analysts predicting an increased desire for personal mobility solutions, and a long term decrease to vehicle miles traveled. In cities all over the world, convenient access to private local trips are proven to be essential to our safety and wellbeing.

Our Traction

Not a concept or prototype, we are already in production

After years of development, we partnered with established production manufacturers and  we are already building our first production vehicles! We have also formed a partnership with an established European micro mobility distributor on sales through its wide dealerships network.

Additionally, Eli has received interest and requests from several sharing operators, dealers, campuses, real-estate developers, and consumers from around the world. And despite minimal marketing efforts, our company has received media attention.

What We Do

Obsessively engineered inside and out — to deliver a category-defining mobility experience

Our Micro-EV platform architecture is built for highly advanced micro-mobility, making life in the city much easier. The EVs have automotive-grade controllers and CAN network-enabled feature expansions.

With hybrid aluminum chassis and light composite materials, our engineering opens up the world to an entirely new experience — one of openness, simplicity, and accessibility that ushers in a brand new urban lifestyle.

*Images are photo renderings of Eli ZERO currently under development.

The Business Model

Capital efficient + Sustainable margin

We are building a unique, asset-light approach to achieve unparalleled capital-efficiency and a sustainable business model.

*Images are photo renderings of Eli ZERO currently under development.

Eli ZERO starts at $11,990 and €10,999 in the US and Europe respectively. Our initial sales will be via EU distributors and US dealers, with direct sales to fleet operators.

How We Are Different

Redefine an EV category through purpose-built local use vehicles  

With Over 5 years in R&D, we have developed special structure, techniques, supply chain partnerships, and material know-hows tailored for micro-EV products. Eli is the parent to its subsidiary in Beijing, which has been operating and developing our overseas supply chain since 2015.

Many of our competitors in the US NEV industry are golf cart manufacturers who repurpose their products to meet street-legal requirements. This model may cut costs for the producers, but results in a product that doesn’t serve their end-users very well, and, accordingly, they have yet to take off in the market.

There are very few options for purpose-designed NEVs for urban use in the US market. None offer a lithium battery, enclosure, and AC.We believe our platform is in a league of its own when it comes to design, engineering, and anticipating the needs of our target market.

The Vision

We want to lead a new mobility movement— through an exciting range of micro-EV products

Eli ZERO is just a beginning for us. After the launch of our first model, we are looking toward expansion into a range of other micro-EV products, services, and technologies, all of which will assist in our goal of establishing Eli as a top EV brand for urban mobility.

*Images contain photo renderings of Eli products currently under development.

Our powerful micro-EV platform can be easily developed into various applications, we hope to expand our lineup, and form partnerships, and explore new revenue streams such as subscription and lifecycle services.


Architects, engineers, and business strategists focused on a new type of urban living

Founder and CEO Marcus Li was inspired by his training as an architect to found Eli and enhance the urban experience through mobility innovation. Formerly, Marcus was the Chief Architect at Greenman Machinery where he also led R&D for a golf cart.

SVP BD and Strategy Sabrina Yuan is a vet of the operation, marketing, sales, and regulatory environments with experience across global markets. She is the former VP of Porsche Group China.

Head of Supply Chain Allen Wang has over 14 years in supply chain management and quality assurance with leading Chinese LSEV Manufacturers and was the Former VP of Procurement at Yogomo.

Why Invest

We’re moving toward the future of urban transportation 

We have all seen the ways in which services like Uber and Lyft have transformed traditional cars into instruments of public transportation, which is all heading in the direction of making long-distance travel more affordable. Once automated driving technology catches up, these vehicles will be running 24/7 in the periphery of urban life, without ever having to be parked.

This will open up space for a new type of vehicle for frequent daily trips in cities, without the cancerous congestion or fetishization of power and speed, and micro-EVs like Eli ZERO can replace SUVs and large vehicles to become the primary vehicles on dense urban streets in the future. 

Join us as we gear up for that “Ah-hah!” moment when cities around the world will be ready for a different type of transportation experience that empowers communities rather than divides them.

Quick Insert


525 S Hewitt St
Los Angeles, CA 90013

Eli reimagines personal vehicles by creating advanced, efficient, and affordable Micro-EVs 🚙. After our last campaign, we are successfully building our first Micro-EV model, Eli ZERO Plus, and it’s fully road-ready for European streets.


Marcus Li
Marcus Li
Founder, CEO, and Director

Marcus was inspired by his training as an architect to found Eli and enhance the urban experience through mobility innovation. Formerly, Marcus was the Chief Architect at Greenman Machinery where he led R&D for a golf cart.

Sabrina Yuan

Sabrina Yuan

SVP Business Development and Strategy & Secretary

Sabrina Yuan is a vet of the operation, marketing, sales, and regulatory environments with experience across global markets. She is the former VP of Porsche Group China.

Allen Wang

Allen Wang

Head of Supply Chain

Allen Wang has over 14 years in supply chain management and quality assurance with leading Chinese LSEV Manufacturers, and was the Former VP of Procurement at Yogomo.

Taj Ahmad-Eldridge

Taj Ahmad-Eldridge


Senior Director of Investment at Los Angeles Cleantech Incubator. Taj was formerly part of the steering committee for The Highlander Venture Fund, also the Director with the ExCITE Incubator, and advisor in residence for the Leathery Center for Entrepreneurship.

Gary Awad

Gary Awad


Founder and Managing Principal of ThreeG Capital. Gary has served on the Board of Directors of public and private companies, with experience as both Chairman and member of Board Committees. He is a long-standing member of the Pasadena Angels, one of the top ten Angel investor organizations in the U.S. and its PA Ventures Fund. He also serves on non-profit Boards, including the board of Beacon Housing, and Chairs the Advisory Board of the Homeboy Industries Ventures and Jobs Fund.


Eli Electric Vehicles
Apr 17, 2022
$10k - $3.5M
Common Stock
Class A Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Voting Rights of Securities Sold in this Offering

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives*


24 Hrs Super Early Bonus (Limited Time)

Invest within the first 24 hours and receive 15% bonus shares.

48 Hrs Super Early Bonus (Limited Time)

Invest within the first 48 hours and receive 12% bonus shares.

72 Hours Limited Bonus

Invest within the first 72 hours and receive 10% bonus shares.

First Week Exclusive Bonus

Invest within the first week and receive 8% bonus shares.

2nd Week Exclusive Bonus

Invest within the first two weeks and receive a 6% bonus shares.

1st Month Exclusive Bonus

Invest within the first month and receive a 4% bonus shares.


$550+ | Tier 1

Receive 3% bonus shares.

$1,200+ | Tier 2

Receive 6% bonus shares.

$2,500+ | Tier 3

Receive 8% bonus shares.

$5,500+ | Tier 4

Receive 10% bonus shares + exclusive investor gift package.

$12,000+ | Tier 5

Receive 13% bonus shares + name recognition on special user manual + all lower-tier perks.

$25,000+ | Tier 6

Receive 16% bonus shares + all lower-tier perks.

*All perks occur when offering is complete.

The 10% StartEngine Owners' Bonus

Eli Electric Vehicles, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $5.50 / share, you will receive 10 additional shares of Class A Common Stock, meaning you'll own 110 shares for $550. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments.


Article Image
The Drive

The Eli Zero Takes a Unique Approach To Electric Mobility

Article Image
Digital Trends

Eli is betting you’ll want to cruise the hood in this two-seater ‘NEV’

Article Image
Clean Technica

Cities Are Changing, From A To B With Eli ZERO

Article Image
Eli Zero, concept elettrico per la città

It has everything to look interesting.

Article Image
Eli Zero is the electric Smart Fortwo-Renault Twizy mashup you've been craving

Eli Zero is the electric Smart Fortwo-Renault Twizy mashup you've been craving



100th Eli ZERO Shipped and Sold!

Just 2 years ago we had started our first raise on StartEngine with the goal to bring our idea to life. Now we’ve officially shipped and sold over 100 vehicles! We could not have done this without each and every one of you. We’re extremely excited to continue pushing on with additional orders and can’t wait to continue growing the Eli brand, with all of you on our team.


Meet us in Amsterdam at Micromobility

Meet us in Amsterdam! 🇳🇱🥳

We will be presenting Eli ZERO at Micromobility Europe this year with our Dutch distributor, check us out at booth 210! 🚙


Micromobility ( is the world’s fastest-growing mobility conference, it is an interactive, two-day celebration of small electric vehicles and their power to radically transform our cities. Stay tuned for more event photos! :) 



What’s Next for Eli Electric?

Hello Eli Family,

Our second round of funding closed 10 days ago, and we are so excited to welcome the 1,546 new investors who have joined us on our journey. We raised over $1,900,000, strengthening our belief that our flagship model, Eli ZERO, can help to build better cities for the future. 

Our previous raise took us from prototype to small-batch production and European sales, so we’re beyond excited to see what this year has in store for us!

What happens now? 

  • Your Investment: If you are a new investor from this round, we will create an investor account for you with our Transfer Agent, as part of the official record-keeping of your investment in Eli. Typically, 60 days after this round closes, we will begin to submit the final investor list to our transfer agent. You should expect an email from Colonial Stock Transfer to access your account.

    • If you are an existing investor and already have an account with us, your new investment should appear in the record of your existing account after we complete processing onboarding this round of investments.

    • If you are an existing investor from the previous round, and still have not set up your account with our Transfer Agent, please check your inbox/spam folder again for instructions, or email us at if you need any help.

  • Future updates: Please continue to follow our campaign updates and newsletter, where we keep our investors updated! We will primarily send our updates through emails.
  • Future investment opportunities: Our community will be the first to know about any future investment opportunities as Eli Electric grows. If you are interested in our future raise, please SIGN UP HERE
  • Questions? Please email us at

What are our plans this year?

As you may know, we are already in limited sales in selected regions(Austria, Germany, Italy and The Netherlands) in Europe. Our plan this year is to build more vehicles, scale up our production and European sales. We will also begin to make plans for US market entry.

Founding an EV startup hasn’t been easy, and we are grateful for the thousands of enthusiastic supporters who have helped us along the way. We have already beaten the odds and started actually building and shipping production vehicles, all with less than $10 million raised. 

With the support of our community behind us, we are confident that we can continue blazing new trails and driving the change in personal mobility. 

Thank you, and welcome to the new A to B. 

#TeamEli 🚙


You can also follow us on Twitter (@GoEliElectric) and Instagram (@EliElectricVehicles) ✌️


$1,700,000 Raised! Closing TODAY

Hi Eli Family, 

We have JUST reached another exciting milestone — $1,700,000 RAISED from this round.

When we first began raising on StartEngine, we were still figuring out how to get our car built, now after 2,200+ investors with us, we are already in small batch production, and shipped our production vehicles to Italy, Germany, Austria and the Netherlands, and began sales in these regions.

However, we are still at our early stage as a EV startup, our fair valuation reflects there’s much room for growth, and we will focus on scaling up our production and sales this year.

Thanks to all that have invested! If you have not, become a shareholder today at the current valuation, and let’s build a new kind of EV brand together!


LAST 24 HOURS to Invest in Eli ‼️

Hi Eli Family! 

This round of offering will close TOMORROW! 

If you haven’t joined our community of urban EV visionaries yet, now is the time! 

Become a shareholder at Eli Electric today at the current valuation.



Hi Eli Family! 👋

It’s officially the LAST 48 HOURS to invest in Eli Electric! Our community of early supporters has taken us from prototypes to small-batch production, and we are ready to go even further! 

Invest in Eli Electric today! 


Just 4 days to invest in Eli❗️

Our campaign is closing in just 4 days. We are so thankful to have such a passionate group of supporters witness Eli Electric’s steady growth over the past few years – and things are only going to get more exciting from here.

The fast-growing market for micro-mobility in the US, EU, and China is expected to reach a value of ~$320B by 2030. This is your last week to become a shareholder at Eli Electric at our current valuation and get involved in this market yourself.

Join the next big thing in urban mobility now.



Happy Monday Eli Family! 

We reached $1.5 MILLION raised over the weekend! A huge THANK YOU to all of our second round investors! Your investment is pushing Eli Electric and the micro EV industry forward. We are grateful to have a community of over 2,100 supporters on board for the ride. 

There are just FIVE DAYS LEFT to become a shareholder in Eli Electric at the current valuation. 

INVEST NOW – bonus shares and investor perks await! 🚙⚡️


Founder Q&A Tomorrow!

Hi Eli Family!

If you have not RSVP-ed our  Founder Q&A with Zac and Jesse from Now You Know and Disruptive Investing -- our favorite YouTube channels, be sure to RSVP at the link below! 🙋‍♂


📅 Date: Tomorrow, April 10th SUN, 5:00 PM PT

❓ Submit Your Questions: HERE

This round of offering is closing in 1 WEEK!

Don’t miss the opportunity to invest at the current valuation! 🚙⚡️


CLOSE IN 8 DAYS❗️Q&A Reminder

Hi Eli Family!

WOW! In the past 24 hours, we’ve raised over 100k! A warm welcome to all of our new investors who decided to join Eli’s growing community of 2,100+ micro EV believers! 

We are ONLY 8 DAYS away until this round of offering closes. This is your final chance to invest at the current valuation! 

Got questions? Leave a comment down below, or JOIN US on our first-ever founder Q&A with Marcus in 48 hours! (RSVP ONLY).


📅 Date: April 10th SUN, 5:00 PM PT

❓ Submit Your Questions: HERE


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Eli Electric Vehicles.




Nathanael York


2 years ago

Have kept an eye on Eli’s progress since the convertible note offering and am impressed. I am now invested. Are there any plans to partner with ride sharing companies in the future, such as Bolt or Deloitte? With the average urban commute in Europe being under 3 miles, this would present an excellent opportunity.




n/a n/a


2 years ago

As an investor in the previous round, I’m very excited to see you are entering the European market. But will Eli be available in the UK at some point? I think it’s a good market here with the strict speed limits and limited parking, especially in London. Keep up with the good work!



James Bondulich

a year ago

I hope that you are enjoying the 4th July weekend and congratulations on the first 100 Zeros out in the market. In the next week or so, could you give us investors and update on the first half, what you are planning to do for the rest of 2022 and beyond. Also is there an update on when the Investor Gift Packages and Manuals will be going out. I have some friends that would love to learn about Eli and may want to invest if there is going to be another round. I would love to read that 250 Zeros have been sold before the end of 2022 (No Pressure).



Faye Nzegwu


a year ago

Congratulations. Great job!



Nevil DSouza


a year ago

Where can I see shares? I went to colonial stock transfer and I see the converted shares from the prior round of raising monies. I invested in this round also and I do not see my shares there.



James Hanan

a year ago

As an investor can I purchase one of the vehicles?



James Bondulich

a year ago

Hello Eli team. Good luck at the Micromobility Europe expo in Amsterdam this Wednesday and Thursday. I hope someone is bringing their order book. I invested in Eli, because I knew that the ZERO would be perfect for the streets of many old European cities that were created before the automobile. Think small streets where you couldn't get up to 25MPH if you wanted to. Couple this with the energy efficiency of the ZERO, we have a winning product. I hope that you have incentivized the local salespeople enough to move the inventory and I hope you have enough working capital to make ever larger size batches.



Adegbenga Talabi

a year ago

You guys should explore the possibility of selling the cars in Catalina Island in California.



Samuel and Ranny Yuok

a year ago

I am late in joining the investment in this amazing new company...will there be another opportunity in the near future? Peace,



sriharsha vajjala


a year ago

Hello, I am an investor in Eli. I understand you have sent a small batch to dealers in Europe. Have they made any sales to customers yet? And what is your projection for number of vehicles sold this year. Thank you




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