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The next evolution of personal mobility

Supported by over 2,600 investors, Eli Electric has successfully developed a category-defining EV that is efficient, affordable, and purposefully designed for modern-day needs. Starting from 2022, we’re ramping up small-batch production to meet surging market demand in Europe, and to prepare 2023 pilot sales in the US. Join us as an investor as we build more micro EVs, and become the change in personal mobility.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$679,386.86 Raised


The Next-Big-Thing in Mobility: According to McKinsey, the addressable market for micro-vehicles can reach $100B by 2030, from a mere $1B market today. Our goal is to be the leader in this fast growing vehicle category.*

In-Production With Increasing Demand: Award Winning micro-EV, fully developed and homologated, already in production. Over 100+ units built, sold and shipped to Italy, Germany, Austria and the Netherlands. US pilot sales starting in 2023.

Ready to scale: Fully developed supply chain and production partnerships, established European distribution partners, ready to scale up production and sales.


Progress Overview

"EVs Reinvented for Cities"

EV is the future, but what kind of EVs would power the future urban streets? As nearly 70% of the world population is projected to live in urban areas, to keep dense urban areas livable, future vehicles need to be compact, efficient, and affordable.

According to McKinsey, micro-vehicles are the “NEXT BIG THING” in urban mobility. Its survey suggested that around 54% of global consumers would consider micro-vehicles as their future mobility solution.


Eli is building a new breed of micro-EVs to make the most frequent short trips convenient, clean and affordable. Our first micro-EV Eli ZERO has already began sales in selected European cities in 2022, and we are planning to begin pilot sales in the US in 2023.

The Problem

Cars need to be designed for cities, not the other way around.

We need to scrap the “highway-centric” model of urban development and prioritize the ease and convenience of local trips.

  • In the US, 50% of daily trips are less than 3 miles. (source)
  • 75% of all car trips are under 10 miles. (source)
  • Many downtown areas devote 50-60% of valuable urban real estate to Cars. (source)
  • Congestion already costs each American nearly 100 hrs, $1400 a year (source)

Most car trips are short trips carrying just one person. Most of the energy is wasted on carrying the vehicle's own weight. Oversized vehicles are the root cause of urban congestion, pollution, waste of energy, material and public space.

As cities everywhere move toward a high-density, low speed, low impact model, it calls for a new type of personal vehicle to be created for people to conveniently get around in.


Reimagine Personal Mobility 

Eli reimagines personal vehicles by focusing on attributes that can drastically reduce emission and congestion in cities and communities, unclog urban streets and make cities more livable and friendly.

Our first model, Eli ZERO, is less than half the size of conventional cars, 3 to 10 times more energy efficient, and significantly less expensive starting at $11,999, with a range of 45mi to 90mi, depending on the option.

At less than half the size of a conventional car, Eli ZERO uses significantly less material and parts, This makes Eli ZERO not only affordable and low maintenance, also much more energy efficient on urban streets, and generates lower carbon footprint throughout its lifecycle.

Eli ZERO is classified as an NEV/LSEV in the US, with a street-legal top speed of 25mph. In Europe It is classified as a L6e vehicle with a top speed of 45km/h, and 70km/h for a future L7e version. Our Micro-EV platform architecture is tailored to be efficient on urban streets, developed from the ground up with automotive-grade controllers and CAN network-enabled feature expansions.


The Next Big Thing: Micro EV is Expected to Reach $100Bn by 2030

The latest study has suggested, the market for micro-vehicles like the Eli ZERO can reach $100BN by 2030. (Source)

In the US, 75% of car trips are under 10 miles, and almost 50% household trips are under 3 miles. Yet still, there are few options for personal vehicles purposefully built for these trips. A study by the Southern California Association of Governments concluded Micro-EV has the potential to account for 83% of vehicle trips under 5 miles and is the best solution for short trips.

In Europe, Eli ZERO is already certified to be street legal as L6e vehicles, and we’ve developed a growing network of sales! We are ready to scale up sales in Europe, while also planning to begin pilot sales in the US in 2023.


Not a prototype, already in small-batch production

Eli’s team is made of designers, engineers and supply chain professionals with know-how and experience building golf carts, and EVs. 

After years of development, we have developed special structure, techniques, supply chain partnerships, and material know-hows tailored for micro-EV products.  

We designed our vehicle material and structure, around making our production process asset-light and reducing complexity for assembly. We are growing the company with an asset-light approach to maximize our capital efficiency, which is critical to build a sustainable hardware/EV business.

So far, Eli has already partnered with two established OEM manufacturers with a combined capacity of over 15,000 units per year

Why Invest

Eli is ready to lead a new mobility movement by building an exciting range of micro-EV products

Eli ZERO is just the beginning for us. After the launch of our first model, we are looking toward expansion into a range of other micro-EV products, services, and technologies, all of which will assist in our goal of establishing Eli as a future household brand for urban EV.

Now is the opportunity to join us and invest in the future of urban mobility. As we gear up for that “Ah-hah!” moment as more customers and businesses around the world are getting their first micro-EV, we hope you too are as excited about this electrifying ride as we are. 

Invest in Eli Electric today.

Eli Electric 17b Disclosure

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525 S Hewitt St
Los Angeles, CA 90013

Supported by over 2,600 investors, Eli Electric has successfully developed a category-defining EV that is efficient, affordable, and purposefully designed for modern-day needs. Starting from 2022, we’re ramping up small-batch production to meet surging market demand in Europe, and to prepare 2023 pilot sales in the US. Join us as an investor as we build more micro EVs, and become the change in personal mobility.


Marcus Li
Marcus Li
Founder CEO

Founder and CEO Marcus Li was inspired by his training as an architect from the world-class architecture institution, Cooper Union, to found Eli with the goal of enhancing urban experience through mobility innovation. Formerly, Marcus was the Chief Architect at Greenman Machinery where he also led R&D for a golf cart.

Cody Dumont

Cody Dumont

Managing Director

US Managing Director Cody Dumont brings a wealth of sales, marketing, and operational experience in the ever changing world of early-stage, high-growth, hardware startups. Cody lives and breathes light electric vehicles. Previously, Cody held leadership positions as General Manager at CAKE electric motorcycles, VP of Sales and BD at Tempo, and Head of Sales and Marketing at Boosted Boards.

Karen Wang

Karen Wang

Financial Director

Karen has over 18 years of corporate finance management background, including 10 years of international finance in global business landscape. She has experience with the life cycle of fund formation, financial operation, investment and financing system establishment, and international tax planning. She is a highly adaptive strategic thinker, with rapid team-expansion experience to optimize company’s financial efficiency. 

Allen Wang

Allen Wang

Head of Supply Chain

Head of Supply Chain Allen Wang has over 15 years in supply chain management and quality assurance with leading Chinese LSEV Manufacturers and was the Former VP of Procurement at Yogomo.

Taj Ahmad-Eldridge

Taj Ahmad-Eldridge


Senior Director of Investment at Los Angeles Cleantech Incubator. Taj was formerly part of the steering committee for The Highlander Venture Fund, also the Director with the ExCITE Incubator, and advisor in residence for the Leathery Center for Entrepreneurship.

Gary Awad

Gary Awad


Founder and Managing Principal of ThreeG Capital. Gary has served on the Board of Directors of public and private companies, with experience as both Chairman and member of Board Committees. He is a long-standing member of the Pasadena Angels, one of the top ten Angel investor organizations in the U.S. and its PA Ventures Fund. He also serves on non-profit Boards, including the board of Beacon Housing, and Chairs the Advisory Board of the Homeboy Industries Ventures and Jobs Fund.

James Seargent II

James Seargent II

Head of Operations

James joined Eli with 20+ years of successful track record in multiple disciplines of the automotive and LSV industry. At Bosch, James held various positions in sales, marketing, and technical departments in the US automotive aftermarket division. At Garia, a high-end Golf and LSV company, James spent five years being instrumental in developing a technical support strategy and directing a sales strategy that led to profitability in the US.

Gianpaolo Casciano

Gianpaolo Casciano

Head of Marketing

Gian has over 15 years of experience advancing sustainable mobility and EV charging both in Europe and North America. For almost a decade, he led marketing at Estrima, where he pioneered the international expansion of the Italian-made electric microcar Birò, building the brand from the ground up. More recently, he was the Marketing Director at WAVE by Ideanomics and the Head of Marketing and Growth in North America at EVBox, two leading providers of charging solutions for electric vehicles. At Eli, Gian spearheads marketing, helping steer business growth globally.


Eli Electric Vehicles
Jun 28, 2023
$10k - $3.18M
Common Stock
Class A Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets



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Short-Term Debt



Long-Term Debt



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Voting Rights of Securities Sold in this Offering

Voting Proxy. Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*


First 72hrs

Invest within the first 72 hours and receive 10% bonus shares.

First Week

Invest within the first week and receive 8% bonus shares.

Second Week

Invest within the second week and receive 6% bonus shares.

First Month

Invest within the first month and receive 4% bonus shares.

Amount Based

4% Bonus Shares | $1,000+

Invest $1,000+ and receive 4% bonus shares.

6% Bonus Shares | $5,000+

Invest $5,000+ and receive 6% bonus shares.

10% Bonus Shares | $10,000+

Invest $10,000+ and receive 10% bonus shares.

Loyalty Bonus | 5% Bonus Shares

As you have previously invested in Eli Electric you are eligible for additional bonus shares.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Eli Electric will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $8.80 / share, you will receive 110 shares of Class A Common Stock, meaning you'll own 110 shares for $880. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner's Bonus and the Previous Investors Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Any expense labeled “Travel and Entertainment”. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Salary payments made to one’s self, a friend or relative. Vendor payments.



Tahiti Goes Electric: Eli ZERO Inspires Change at Open House Event 🏝️

Hello Eli Family,

What an incredible weekend it was in one of our most successful launch regions - Tahiti! Our importer on this fantastic Pacific island hosted its first Open House event of the year, showcasing our beloved Eli ZERO along with other electric mobility solutions.

Credits: Illustration by Freepik

The event was an absolute success, drawing in numerous island residents and local businesses who were eager to explore the transformative power of electric micromobility for their daily trips. The atmosphere was electrifying as attendees experienced firsthand how the Eli ZERO can enhance their everyday lives while simultaneously reducing traffic congestion and helping create a greener future for everyone.

We believe in the power of collective action and the positive impact that each zero-emission ride can make, ensuring that our most treasured places remain unspoiled for generations to come. Together, we can create a world where our transportation choices align with our values, paving the way for a cleaner and more sustainable future. 

Thank you for your continued support on this remarkable journey.

Team Eli


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Automotive News

CES showcases auto suppliers and startups. | what may be the youngest automaker in the world revealed its first car.

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Eli EVs begins production, European rollout of Eli ZERO, a compact two-seater.

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Eli ZERO Is a Vehicle Designed to Fit Cities.

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Green Car Reports

Crowdfunding Eli Zero micro-EV starts shipping to EU dealers

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The Eli ZERO aims to transform how we engage with our cities



LSV Compliance Spotlight: Eli ZERO Leads the Way!

Hello Eli Family,

We are proud to share that the Nevada Department of Motor Vehicles (DMV) showcased the Eli ZERO as a shining example of a vehicle complying with Low-Speed Vehicle (LSV) regulations.

As pioneers in the micro-electric vehicle sector in the US, we are witnessing a remarkable surge in the adoption of LSV regulations across various states. The Nevada DMV, standing among the vanguard states, has featured our very own Eli ZERO on their website, illustrating what sets LSVs apart from ordinary golf carts.

LSV regulations play a crucial role in ensuring the safety, efficiency, and reliability of Micro-EVs, propelling the advancement of sustainable mobility. By establishing guidelines for design, performance, and operational requirements, they pave the way for a greener future.

From its inception, the Eli ZERO was meticulously designed as a Low-Speed Vehicle (LSV). Every aspect of its specifications adheres rigorously to LSV regulations, allowing us to take immense pride in offering drivers peace of mind while propelling the micro-EV revolution in urban environments, gated communities, and small towns.

By supporting us, you not only embrace a promising venture with high potential returns but also contribute to reshaping daily trips.

Don't miss out on the opportunity to join our journey and make a small investment with a big impact.

Team Eli


Unleashing Potential: The Rise of Micro-Electric Vehicles.

Get ready for a transportation revolution over the next decade! The rise of electric vehicles (EVs) and low-speed electric vehicles (LSVs) is shaking up the industry and opening new doors for urban mobility.

This is an era of rapid change. According to industry experts, the upcoming decade is expected to witness one of the most significant transformations in transportation history. In the US, roughly 60% of journeys are under six miles, and even the average speed in urban areas is lower than you would think. As Los Angeles Times pointed out, “The average speed of a car in Midtown Manhattan is 4.7 mph—barely faster than walking.” As people look for affordable, practical, and eco-friendly ways to get around, the demand for advanced micro-EVs like the ELI ZERO is set to soar.

It is projected that “by 2030 EVs represent more than 60% of vehicles sold globally” (IEA 2022, Paris, Technology Report, License: CC BY 4.0). Within this trend, the global market for micro-vehicles is booming: according to McKinsey, the addressable market can reach $100Billion by 2030. As this market expands, people are becoming more aware of the advantages of electric micro-cars.

Many media outlets and experts have highlighted the transformative potential of LSVs for urban mobility. As reported by Bloomberg, “Especially as car ownership has grown more expensive, minicars pose a disruptive threat to traditional carmakers that have shifted toward ever-larger SUVs and trucks.” Fast Company emphasizes that “the prospect of a rapid shift toward small vehicles should be keeping auto executives awake at night. But from a societal perspective, it could be a dream come true." These sentiments are echoed by other publications, including Electrek and Forbes, which all recognize LSVs as sustainable and convenient alternatives for urban transportation.

As we witness the accelerated shift to EVs and the growing demand for LSVs, Eli Electric Vehicles is well-positioned to seize the opportunities presented by this transformative era. By embracing these changes, we can create a cleaner, more efficient, and accessible transportation landscape for all.

Thank you for your support on this journey—your investment helps bring our game-changing compact electric vehicles to a growing number of cities and local communities worldwide faster.

Team Eli


Eli ZERO wows Portugal at ECAR SHOW and earns Prominent Press Recognition! 🇵🇹

Hello Eli Family, 

We have some electrifying news to share with you! Last week, our iconic Eli ZERO made a powerful impact in Portugal, capturing the market's attention at the Ecar Show, an exciting Hybrid and Electric Motor Show. Not only did it impress attendees at the event, but this month it also received remarkable press coverage, recognizing the unique benefits of a vehicle that is small on the outside and provides the smoothest possible driving experience. Let’s dive into these thrilling highlights.

In collaboration with our local distribution partner, the Eli ZERO made its public appearance in Portugal at the ECAR SHOW, held from May 12 to 14 at FIL – the international fair of Lisbon. This event served as a fantastic platform, allowing exhibition visitors to experience Eli’s innovative vehicles firsthand. It was an opportunity to connect with passionate enthusiasts and industry dealers in the region. The overwhelming response we received reinforced our confidence in the tremendous growth potential in the country. 

Furthermore, we are thrilled to share that three prominent industry-leading press outlets in Portugal, namely Head Topics, Motor 24, and Auto ao Minuto have recognized the Eli ZERO as the perfect solution for urban mobility. This widespread media presence further emphasizes the exceptional value and impact of our micro EV. 

As summer approaches, our enthusiasm builds for the progress we are achieving in Europe. We remain committed to accelerating our global expansion plans, introducing Eli ZERO to new markets, and providing greener and smarter mobility solutions to a broader audience. 

We would love to hear your thoughts on other potential markets where the Eli ZERO would be a great fit. Stay tuned for more exciting updates, and don’t miss out on this unique, limited-time opportunity to be part of our founding story.

Team Eli


A Closer Look at Our Production Facility 📷 (New Photos!)

Hello Eli Family,

We are thrilled by the overwhelming positive feedback we received after sharing the first glimpse of our new production facility, and we have even more in store for you!

Today, we are delighted to present some brand-new photos that provide an up-close look at the meticulous processes at the core of our manufacturing operations.

But that's not all. We are proud to announce that another container of Eli ZERO vehicles has just successfully completed rigorous inspections at our new facility and is now ready for shipment. 🚚 📦 This achievement reflects our unwavering commitment to quality and consistency, which have been further enhanced by our new assembly line. With this state-of-the-art production facility, we not only maintain our high standards but also meet the growing demand and sales projections for this year.

We want to express our gratitude for your support and belief in our vision. Our investor community plays an instrumental role in driving this progress forward. As we manufacture each vehicle, we take a step closer to our shared vision of sustainable urban mobility.

Stay tuned for more updates coming soon!

Team Eli


Welcome to our new production facility!

Hello Eli Family,

We’re thrilled to give you this first look at our new production facility! Demand from our distributors is surging, and our new plant will enable us to manufacture more vehicles than ever before while we continue to expand our footprint globally.

The 48,000-square-foot facility includes space for logistics, manufacturing, testing, a production office, and finished vehicle storage. Our 11-workstation assembly line and 6-workstation sub-assembly line allow us to manufacture up to 3,000 vehicles per year. And to ensure that every vehicle meets our high standards, we’ve implemented a testing line to perform rigorous tests on four-wheel alignment, brake force, axle load, headlights, chassis, and responsiveness to various rain and road conditions. 

This facility represents a crucial step in our mission to make sustainable transportation accessible to everyone and meet our production target for the next few years—and we couldn’t have done it without you. Thank you for being part of the Eli family and supporting our journey of growth and expansion.

We hope you've enjoyed this exclusive behind-the-scenes look at our new production plant! If you share our excitement and vision for the future, we invite you to seize the opportunity and become an investor today. Your support directly contributes to accelerating Eli’s growth, and helps us realize our goal of becoming a leading mobility brand that you can be proud of!

Team Eli


We are 9,000+ and we see big potential in a small vehicle

Hello Eli Family, 

We are thrilled to share an important update on our equity crowdfunding campaign. Our community on StartEngine has surpassed 9,000 followers, and we are proud to have the backing of over 3,000 investors across our three campaigns, including the current one, which is still open and accepting investments. 

We want to express our gratitude to our current investors. Many of you are also reinvesting because of our track record of delivering results and the high potential return on investment in a growing market. Your support and belief in our company are essential to our growth and development.

For those who haven't yet invested, we want to thank you for your interest in our vision and invite you to join our growing community of supporters. If each of you invests, we can take our company to new heights and unlock its full potential faster. Together, we can revolutionize the first- and last-mile transportation industry. We understand that you may have questions, and we welcome the opportunity to address them—our team is always available to provide more information about our business and this investment opportunity. 

To all of you, we are committed to maximizing your returns by executing our strategic plans. Thank you for being a part of our journey, and we look forward to achieving new milestones together.


Eli ZERO electrifies Estonia with its debut at eCarExpo 🇪🇪

Hello, Eli Family.

 We have some exciting news to share with you today. Eli ZERO will soon be available for purchase in Estonia, an up-and-coming Nordic market that offers a perfect fit for our micro-urban EV. This opportunity aligns with our expansion plans to make Eli ZERO accessible to an increasing number of people internationally.

Estonia is an ideal starting point for the Eli ZERO in the Nordic region of Europe, with its compact urban areas which make up the majority of the population centers. The country is also known for a strong trend toward electrification—revenue in the electric vehicles market is expected to show an annual growth rate (CAGR 2023-2027) of 19.10%, resulting in a projected market volume of US$100.40m by 2027.

These projections are supported by the government’s commitment to reducing greenhouse gas emissions by 70% in 2030 relative to their 1990 levels, with the goal of achieving climate neutrality by 2050.

To introduce the Eli ZERO in this growing market, we are thrilled to make the debut at the eCarExpo on May 12th-14th in the capital, Tallinn, with our new local distributor, alongside major automakers.

As we expand our reach globally, we are excited to continue bringing the Eli ZERO to markets that are looking for innovative, sustainable solutions to urban mobility challenges. With the support of our investor community, we believe that our micro-EV has the potential to transform the way people commute and move around their cities.

Thank you for your continued support, and stay tuned for more updates on Eli ZERO.


Quarterly Review: sales, expansion, awards, and more!

Hello Eli Family,

As the weather warms up, so does our excitement about our first-quarter successes. We’re thrilled to share some of our hottest achievements from the past three months. Our team’s tireless efforts to make Eli ZERO more accessible globally led to a remarkable increase of more than 250% in YoY quarterly sales revenue growth! Check out some of the highlights below.

  • International Market Expansion: We have started shipping our vehicles to new countries, with Portugal being the most recent one, marking a significant step in our journey of expanding globally. 
  • Record Sales: We have set new records with over 75 units shipped in Q1-2023, thanks to our dedicated distributors in Europe and French Polynesia. 
  • Stronger Presence: You can get behind the wheel of an Eli ZERO and experience its benefits at more dealers than ever before. In Italy alone, you'll find Eli ZERO at 32 dealers from north to south.
  • Important Funding Milestone: We have hit a significant milestone in our equity crowdfunding campaign, with your support taking us to an incredible $500,000 (and climbing)! 
  • Top 100 Products Award: The Eli ZERO has been recognized as a Top 100 Product by the media company Class Editori, because it is “built on simplicity and elegance, that enables people to reconnect with their cities, reducing traffic, inefficiency, and pollution.”
  • New Color Options: We have launched the “Pastel Series” color options, giving customers more choices to add a touch of personality to their ride. 
  • Grown Team: With this flurry of activity happening and our growth plans, we welcomed on board Gianpaolo Casciano, the new Head of Marketing, who brings over 15 years of experience advancing sustainability mobility in Europe and North America, including almost a decade in the micromobility space.
  • Webinars Series: We hosted our first-ever webinar this year, where we introduced the Eli team while providing insights and updates to our investor community—we can't wait to bring you more. 

And we're not stopping there. In the coming months, we're going to ramp up production and roll out to even more countries. Our ultimate goal is to see Eli ZERO in a growing number of urban streets, campuses, small towns, and local communities. We have big plans for the future and want you to be a part of them.

As an investor in Eli, you're an integral part of our founding story. We are grateful for your support, which has brought us this far. If you haven’t invested in Eli Electric Vehicles yet, now it’s the time to join us on this exciting journey and benefit from bonus shares.


Our Equity Crowdfunding Soars Past $500K!

We are thrilled to see our third round of the equity crowdfunding campaign surpass a major milestone: the $500,000 mark! Last week alone, we raised more than $100,000, bringing our total raised on StartEngine to over $3.7M combined so far.

This achievement is a testament to the incredible ongoing support of our community of over 3,000 new and returning investors. Thank you for sharing our vision and joining us on this journey.

As we celebrate this exciting milestone, let's keep up the momentum to meet the growing demand for Eli ZERO and expand the company's presence in existing and new markets. Europe is hungry for micro-EVs, and the U.S. market holds even more potential. It’s time to scale up—we have the opportunity to become a leading brand in personal mobility, fundamentally shifting how people engage with cities and local communities for the better.

For those who haven't joined the ride yet, we’d love you to be a part of our success story. Your investment will help us take Eli to the next level and make urban mobility more agile, efficient, and sustainable for all. Let's make a difference together.

Feel free to contact us if you have any questions.

The Eli Team


Revving up the ride with New Color Options

Exciting news! We're thrilled to introduce the "Pastel Series" color options for Eli ZERO in the European market, featuring Paper White, Baby Blue, and Pebble Gray. These fresh colors will add an urban chic vibe to our already unique vehicle design.

At Eli, we know that providing customization options is crucial in attracting a diverse audience. That's why we're working hard to develop new configuration solutions, so our customers can make their vehicle uniquely theirs, reflecting personal tastes and preferences.

Personalization has become increasingly important, creating a sense of exclusivity as everyone can tailor their vehicle to their individual needs and desires. It's not only valuable for individual owners but also for businesses to differentiate themselves and match their brand identity.

These new color options for Eli ZERO reflect this trend, providing more ways to differentiate and express individuality.

We're committed to listening to our community and providing tailored solutions that relate to our customers. This introduction of new colors is just the beginning. 

Let's make personal mobility more personal, together!

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StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.


4% Bonus Shares

Invest $1,000+ and receive 4% bonus shares.


6% Bonus Shares

Invest $5,000+ and receive 6% bonus shares.


10% Bonus Shares

Invest $10,000+ and receive 10% bonus shares.




Grigore Hreniuc


8 months ago

I was born in Europe. Lived and visited many European cities. Right now with high gas prices, Eli electric vehicles are perfect for these narrow streets and are the best economical vehicle for some of these cities. I see a big market in the USA. I live in Phoenix Az for many years. When I drive true Sun City a retirement community I see golf carts on every street. I believe Eli Electric vehicles have a great future.




James Bondulich

8 months ago

Eli Electric, with the ZERO, is not going to be replacing Tesla. It is geared towards places in the world (old cities, resorts and communities, where you couldn't go over 25 mph if you wanted to. That would be a lot of cars. The ZERO is extremely energy and cost effective for people to get around in these areas, that's why they sold out so quickly. I want to be part of moving this type of option forward.



Thomas Friedner

15 hours ago

Did the emails for the scale models go out for those who reinvested yet? I have not received anything and wanted to make sure I didn't miss it. Is there someone I can contact regarding this?



sriharsha vajjala


7 days ago

Please tell us where this new production facility thst was shown in the video on 5/22 is located



sriharsha vajjala


7 days ago

Why have you not launched in India? There can be no market that is more perfect for Eli than India. The size of the vehicle, speed limit and being an Ev are perfect. So please launch in India.



W Kim Colich


15 days ago

Hi, I invested previously in Eli and wanted to do so again, but your minimum investment amount has kept me out... :-( Although you have previously crowdfunded $3,197,822, I'm convinced that having set your minimum investment amount too high is seriously hampering your current raise. The SEC has handcuffed the small investor, making such high minimums unsuitable for them. Should you have another raise, please consider setting your minimum investment amount to something more attainable and inclusive for the small investors - perhaps around the $250 mark. Thanks for considering. Blessings



James Bondulich

22 days ago

I didn’t realize how far along in development you guys are. While most EV start ups are just pipedreams you guys are actually producing and selling. The production facility is awesome. I have recently come across a lot of YouTube videos from around the world, who are putting the ZERO through their test and loving them. I am very much looking forward to seeing videos out of the targeted portions of the US market. You should post a link to some of these videos, as they show how versatile and fun these cars are to drive.



Matthew Baney

a month ago

What is the top speed of an Eli vehicle? And what is its hill climbing capability? I live on a hill in the suburbs and the street up to my neighborhood climbs approximately 400ft in one mile.



Matthew Baney

a month ago

Interesting story about your new production facility. Why won't you say where its located?



Aaryaman Singhal


2 months ago

Do you have a sense what your customer base is switching to Eli EV from? In other words, are you converting more cyclists or are you converting more people who would otherwise drive a bigger car?




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