The next evolution of personal mobility

Supported by over 2,600 investors, Eli Electric has successfully developed a category-defining EV that is efficient, affordable, and purposefully designed for modern-day needs. Starting from 2022, we’re ramping up small-batch production to meet surging market demand in Europe, and to prepare 2023 pilot sales in the US. Join us as an investor as we build more micro EVs, and become the change in personal mobility.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Eli Electric Vehicles

$395,597.11 Raised


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The Next-Big-Thing in Mobility: According to McKinsey, the addressable market for micro-vehicles can reach $100B by 2030, from a mere $1B market today. Our goal is to be the leader in this fast growing vehicle category.*

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In-Production With Increasing Demand: Award Winning micro-EV, fully developed and homologated, already in production. Over 100+ units built, sold and shipped to Italy, Germany, Austria and the Netherlands. US pilot sales starting in 2023.

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Ready to scale: Fully developed supply chain and production partnerships, established European distribution partners, ready to scale up production and sales.


Progress Overview

"EVs Reinvented for Cities"

EV is the future, but what kind of EVs would power the future urban streets? As nearly 70% of the world population is projected to live in urban areas, to keep dense urban areas livable, future vehicles need to be compact, efficient, and affordable.

According to McKinsey, micro-vehicles are the “NEXT BIG THING” in urban mobility. Its survey suggested that around 54% of global consumers would consider micro-vehicles as their future mobility solution.


Eli is building a new breed of micro-EVs to make the most frequent short trips convenient, clean and affordable. Our first micro-EV Eli ZERO has already began sales in selected European cities in 2022, and we are planning to begin pilot sales in the US in 2023.

The Problem

Cars need to be designed for cities, not the other way around.

We need to scrap the “highway-centric” model of urban development and prioritize the ease and convenience of local trips.

  • In the US, 50% of daily trips are less than 3 miles. (source)
  • 75% of all car trips are under 10 miles. (source)
  • Many downtown areas devote 50-60% of valuable urban real estate to Cars. (source)
  • Congestion already costs each American nearly 100 hrs, $1400 a year (source)

Most car trips are short trips carrying just one person. Most of the energy is wasted on carrying the vehicle's own weight. Oversized vehicles are the root cause of urban congestion, pollution, waste of energy, material and public space.

As cities everywhere move toward a high-density, low speed, low impact model, it calls for a new type of personal vehicle to be created for people to conveniently get around in.


Reimagine Personal Mobility 

Eli reimagines personal vehicles by focusing on attributes that can drastically reduce emission and congestion in cities and communities, unclog urban streets and make cities more livable and friendly.

Our first model, Eli ZERO, is less than half the size of conventional cars, 3 to 10 times more energy efficient, and significantly less expensive starting at $11,999, with a range of 45mi to 90mi, depending on the option.

At less than half the size of a conventional car, Eli ZERO uses significantly less material and parts, This makes Eli ZERO not only affordable and low maintenance, also much more energy efficient on urban streets, and generates lower carbon footprint throughout its lifecycle.

Eli ZERO is classified as an NEV/LSEV in the US, with a street-legal top speed of 25mph. In Europe It is classified as a L6e vehicle with a top speed of 45km/h, and 70km/h for a future L7e version. Our Micro-EV platform architecture is tailored to be efficient on urban streets, developed from the ground up with automotive-grade controllers and CAN network-enabled feature expansions.


The Next Big Thing: Micro EV is Expected to Reach $100Bn by 2030

The latest study has suggested, the market for micro-vehicles like the Eli ZERO can reach $100BN by 2030. (Source)

In the US, 75% of car trips are under 10 miles, and almost 50% household trips are under 3 miles. Yet still, there are few options for personal vehicles purposefully built for these trips. A study by the Southern California Association of Governments concluded Micro-EV has the potential to account for 83% of vehicle trips under 5 miles and is the best solution for short trips.

In Europe, Eli ZERO is already certified to be street legal as L6e vehicles, and we’ve developed a growing network of sales! We are ready to scale up sales in Europe, while also planning to begin pilot sales in the US in 2023.


Not a prototype, already in small-batch production

Eli’s team is made of designers, engineers and supply chain professionals with know-how and experience building golf carts, and EVs. 

After years of development, we have developed special structure, techniques, supply chain partnerships, and material know-hows tailored for micro-EV products.  

We designed our vehicle material and structure, around making our production process asset-light and reducing complexity for assembly. We are growing the company with an asset-light approach to maximize our capital efficiency, which is critical to build a sustainable hardware/EV business.

So far, Eli has already partnered with two established OEM manufacturers with a combined capacity of over 15,000 units per year

Why Invest

Eli is ready to lead a new mobility movement by building an exciting range of micro-EV products

Eli ZERO is just the beginning for us. After the launch of our first model, we are looking toward expansion into a range of other micro-EV products, services, and technologies, all of which will assist in our goal of establishing Eli as a future household brand for urban EV.

Now is the opportunity to join us and invest in the future of urban mobility. As we gear up for that “Ah-hah!” moment as more customers and businesses around the world are getting their first micro-EV, we hope you too are as excited about this electrifying ride as we are. 

Invest in Eli Electric today.

Eli Electric 17b Disclosure

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525 S Hewitt St
Los Angeles, CA 90013

Supported by over 2,600 investors, Eli Electric has successfully developed a category-defining EV that is efficient, affordable, and purposefully designed for modern-day needs. Starting from 2022, we’re ramping up small-batch production to meet surging market demand in Europe, and to prepare 2023 pilot sales in the US. Join us as an investor as we build more micro EVs, and become the change in personal mobility.


Marcus Li
Marcus Li
Founder CEO

Founder and CEO Marcus Li was inspired by his training as an architect from the world-class architecture institution, Cooper Union, to found Eli with the goal of enhancing urban experience through mobility innovation. Formerly, Marcus was the Chief Architect at Greenman Machinery where he also led R&D for a golf cart.

James Seargent II

James Seargent II

Head of Operations

James joined Eli with 20+ years of successful track record in multiple disciplines of the automotive and LSV industry. At Bosch, James held various positions in sales, marketing, and technical departments in the US automotive aftermarket division. At Garia, a high-end Golf and LSV company, James spent five years being instrumental in developing a technical support strategy and directing a sales strategy that led to profitability in the US.

Cody Dumont

Cody Dumont

Managing Director

US Managing Director Cody Dumont brings a wealth of sales, marketing, and operational experience in the ever changing world of early-stage, high-growth, hardware startups. Cody lives and breathes light electric vehicles. Previously, Cody held leadership positions as General Manager at CAKE electric motorcycles, VP of Sales and BD at Tempo, and Head of Sales and Marketing at Boosted Boards.

Karen Wang

Karen Wang

Financial Director

Karen has over 18 years of corporate finance management background, including 10 years of international finance in global business landscape. She has experience with the life cycle of fund formation, financial operation, investment and financing system establishment, and international tax planning. She is a highly adaptive strategic thinker, with rapid team-expansion experience to optimize company’s financial efficiency. 

Allen Wang

Allen Wang

Head of Supply Chain

Head of Supply Chain Allen Wang has over 15 years in supply chain management and quality assurance with leading Chinese LSEV Manufacturers and was the Former VP of Procurement at Yogomo.

Taj Ahmad-Eldridge

Taj Ahmad-Eldridge


Senior Director of Investment at Los Angeles Cleantech Incubator. Taj was formerly part of the steering committee for The Highlander Venture Fund, also the Director with the ExCITE Incubator, and advisor in residence for the Leathery Center for Entrepreneurship.

Gary Awad

Gary Awad


Founder and Managing Principal of ThreeG Capital. Gary has served on the Board of Directors of public and private companies, with experience as both Chairman and member of Board Committees. He is a long-standing member of the Pasadena Angels, one of the top ten Angel investor organizations in the U.S. and its PA Ventures Fund. He also serves on non-profit Boards, including the board of Beacon Housing, and Chairs the Advisory Board of the Homeboy Industries Ventures and Jobs Fund.


Eli Electric Vehicles
Apr 28, 2023
Class A Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

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Eli Electric Vehicles, Inc.

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525 S Hewitt St, Los Angeles, CA 90013

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Class A Common Stock

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Voting Rights of Securities Sold in this Offering

Voting Proxy. Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*


First 72hrs

Invest within the first 72 hours and receive 10% bonus shares.

First Week

Invest within the first week and receive 8% bonus shares.

Second Week

Invest within the second week and receive 6% bonus shares.

First Month

Invest within the first month and receive 4% bonus shares.

Amount Based

4% Bonus Shares | $1,000+

Invest $1,000+ and receive 4% bonus shares.

6% Bonus Shares | $5,000+

Invest $5,000+ and receive 6% bonus shares.

10% Bonus Shares | $10,000+

Invest $10,000+ and receive 10% bonus shares.

Loyalty Bonus | 5% Bonus Shares

As you have previously invested in Eli Electric you are eligible for additional bonus shares.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Eli Electric will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $8.80 / share, you will receive 110 shares of Class A Common Stock, meaning you'll own 110 shares for $880. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner's Bonus and the Previous Investors Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Any expense labeled “Travel and Entertainment”. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Salary payments made to one’s self, a friend or relative. Vendor payments.


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Automotive News

CES showcases auto suppliers and startups. | what may be the youngest automaker in the world revealed its first car.

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Eli EVs begins production, European rollout of Eli ZERO, a compact two-seater.

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Eli ZERO Is a Vehicle Designed to Fit Cities.

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Green Car Reports

Crowdfunding Eli Zero micro-EV starts shipping to EU dealers

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The Eli ZERO aims to transform how we engage with our cities



Eli ZEROs Land in Long Beach, California 🇺🇸

Hello, Eli Family,

As momentum builds for our U.S. launch, we’re excited to announce that two more Eli ZEROs landed last week in Long Beach, California. This shipment expands our pilot program on U.S. soil—part of our meticulous preparation to ensure that future dealers, distributors, and customers have a seamless experience with our flagship zero-emission personal commuter vehicle.

In this way, we’ll be replicating the success of our European launch as closely as possible. (See previous posts for updates about the Eli ZERO’s warm reception in Italy, Portugal, and other countries.) And because no U.S. city is alike, we’ll be working to serve the unique demands of each new market, applying what we learned from varied urban landscapes across Europe. With our official U.S. launch set for later this year, we’re focused on making sure everything is perfectly in sync before the Eli ZEROs roll out.

There’s more on the way, so stay tuned. As we move closer to our U.S. launch and ramp up our expansion internationally, the time to invest is now!


Eli ZEROs arrived in Portugal 🇵🇹

Dear Eli Family,

Portugal is home to both generous government incentives for electric vehicles and one of the highest EV market shares in Europe. Naturally, we can’t wait to launch the Eli ZERO there—and we’re pleased to announce that we’ve recently partnered with a Portuguese distributor, giving us access to a robust network of local dealers. 

In addition to recent policies designed to make zero-emission vehicles like the Eli ZERO more enticing to drivers, the needs of the Portuguese market are built right into the ancient landscape. Cities such as Lisbon are full of winding, narrow streets—like so many European urban centers—making them ideal for smaller personal commuter vehicles. 

As our first Eli ZEROs arrive in Portugal and we race toward our official launch, we’ll be sharing more updates and announcements with you. Stay tuned! And in the meantime, click below to invest—we’d love to have you along for the ride.


One Year in Italy: Eli ZERO Hits the Streets 🇮🇹

Hello, Eli Family,

The Eli ZERO launched in Italy in early 2022, and the response from dealers, distributors, and customers has been incredible. Now, one year later, we’re excited to announce that 18 dealers in Milan, Bologna and several other major cities are proudly showcasing our flagship vehicle. In fact, we’ve sent more Eli ZEROs to Italy than to any other country—and that number is still growing. Check out our latest shipment:

According to Dataforce’s in-depth analysis of the Italian market, for every five vehicles sold, two are from the mini or small segment. What’s even more exciting is that Italy allows drivers aged fourteen or older to drive electric vehicles like the Eli ZERO. As younger people fuel the demand for smarter, more efficient transportation, Eli’s breakthrough in Italy serves as a harbinger for our progress throughout the continent.

And Italy is just the beginning—other European countries are also allowing teenagers to take the wheel of smaller, safer electric vehicles, opening up a massive new market in younger drivers who would otherwise opt for scooters or mopeds. All this leaves Eli well positioned to take advantage of a shift in attitudes and policies throughout Europe. 

As 2023 rolls on, we’re poised for continued growth and success.

Invest in an EV startup that delivers


Missed Webinar? Check out the highlight video! 🎬

Hi Eli Family,

Thank you all for tuning in for our LIVE webinar last week! We hope you found it insightful and inspirational. We enjoyed talking about the micromobility space, sharing our vision behind Eli Electric Vehicles, and showcasing the production model of the Eli ZERO up close. 

It has been humbling to have our growing investor community with us as we trailblaze a path to the future of urban mobility. We appreciate all your support along this electrifying journey.

If you have any questions, feel free to write to us or leave a comment down below.


Missed the webinar? No worries! Check out the highlight video below and stay tuned for the next one. We can’t wait to speak to you again! 



Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Eli Electric Vehicles offering. Here's an excerpt describing the specifics of the change:

Campaign has added a new Video and extended the campaign end date

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.


Reminder: LIVE Webinar | Meet the Team 📅

Hello Eli Family,

 A quick reminder! Our first webinar this year is going LIVE soon, Thursday, February 16th at 10:00 am PST. Please be sure to sign up at the link below, and tune in to meet our team as we gear up for the U.S. launch.

Whether you are an existing investor, considering an investment, or just looking to learn more about Eli Electric Vehicles, you won't want to miss this opportunity to join our webinar.

 We are eager to meet you and hope to see you tomorrow.


📅 Date: Thursday, Feb 16th, 10:00 AM PST


LIVE Webinar | Meet the Team (RSVP Only)

Greetings Eli Family,

I am thrilled to introduce myself as Cody Dumont, the US Managing Director at Eli Electric Vehicles. I am writing to extend an invitation to you to join us for a live webinar on Thursday, February 16th at 10:00 am PST.

We are officially launching in the US and our team is expanding rapidly! During the webinar, we will have the chance to introduce you to our expanding US team, provide more information about our US launch and share why we believe that NEVs like the Eli ZERO will shape the future of urban transportation. Additionally, you will have the opportunity to ask questions during the live session.

I will be joined by our Head of Operations, James Seargent II, Head of Marketing, Gianpaolo Casciano, and Director of EU Sales, Tim Zheng

Whether you are an existing investor, considering an investment, or just looking to learn more about Eli Electric Vehicles, you won't want to miss this opportunity to join our webinar.

We are eager to meet you and hope to see you next week!


📅 Date: Thursday, Feb 16th, 10:00 AM PST


More Eli ZERO On The Way.. 🌏🚢

Hi Eli Family,

2023 is all about GROWTH for Eli Electric Vehicles.

As our order volume increases, we are also steadily ramping up our production and expanding our dealer network globally.

In the past few weeks, more containers have departed from Eli’s factory to our European distributors and dealers. Check out the photo below from our production team before their final pre-departure inspection. 

Thanks to our growing investor community, Eli Electric is able to grow against the odds as a micro EV startup. In 2023, there are more ambitious plans ahead of us. We are going to build more Eli ZEROs for cities worldwide, including the U.S. Stay tuned for future updates!

If you are just as excited about our progress as we are, you can become an investor at Eli today! Together, let’s build a different type of EV company.

with bonus shares


And now, a few words from our team

2022 was full of milestones for Eli Electric. The media began to take notice. So did the government of Tahiti, which adopted our flagship Eli ZERO as its official vehicle. With our U.S. launch just around the corner, 2023 is on track to be even bigger—and we couldn’t be more excited.

To kick things off, we asked a few of our team members to share their thoughts on Eli’s role in the future of urban transport—and what inspired them to work toward redefining the industry.

The beautiful thing about equity crowdfunding is that it keeps us in the driver seat, as we make healthy long-term decisions for this business. It also helps grow and foster our community by bringing thousands of investors along for the ride. It is such an amazing way for our supporters to get involved from the ground up, not just as potential customers but as an investor in the company.”

- Cody Dumont

“In 2016, I developed a purpose: to be impactful in the world of mobility. I focused on how best to utilize my 20 years of experience in the automotive industry. Spending the next 6 years in the micro-mobility space set me on the path toward a forward-thinking company that has a different perspective on personal mobility. From the moment I saw Eli ZERO, I knew I wanted to be a part of this journey.

I’m really excited to be on a trailblazing team pioneering in a space many are still trying to understand. With our first micro-EV, Eli ZERO, the team is on a trajectory to hit the bullseye of a target.

- James Seargent

"I joined Eli right before our European launch of the iconic Eli ZERO. It’s been so exciting to witness the progression of our vehicle development as well as seeing an increasing number of micro EV‘s populating European streets. It’s also a truly remarkable feeling to watch our community grow and create a positive impact on the household they operate in. I can’t wait to see thousands more Eli zeros embraced by like-minded visionaries across the globe. 2023 is going to be an incredible year for team Eli!"

- Tim Zheng


🚀 ANNUAL REVIEW | A Momentous 2022

Dear friends, supporters, and investors,

Belated Happy New Year! 2022 was truly exceptional for Eli Electric, and I’m writing to you with great excitement to share some of the highlights.

Before we dive in, a quick story: Last week, I was looking for an old sketch on a retired iPad. I went through thousands of photos with messy annotations—silicon tooling of a headlight prototype, welding joints with sharpie notes all over them, screenshots of random online articles on composite materials, and shaky videos from different factory visits. Revisiting those early days was an amazing reminder of how far we’ve come.

Today, I can proudly say that Eli Electric has grown from a bunch of sketches and endless prototypes to small-batch production and sales via more than 30 international dealers.

It’s been quite a journey, and we are just getting started. Now, let’s take a look at the past year—

Click HERE for [2022 Annual Review]

We have so much in store for 2023! You can still invest at our current valuation, and accelerate Eli's tremendous growth this year!


Marcus Li | Founder & CEO

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Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Eli Electric Vehicles.


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This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.


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Invest $1,000+ and receive 4% bonus shares.


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Invest $5,000+ and receive 6% bonus shares.


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