The next evolution of personal mobility

Supported by over 2,600 investors, Eli Electric has successfully developed a category-defining EV that is efficient, affordable, and purposefully designed for modern-day needs. Starting from 2022, we’re ramping up small-batch production to meet surging market demand in Europe, and to prepare 2023 pilot sales in the US. Join us as an investor as we build more micro EVs, and become the change in personal mobility.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$353,117.35 Raised


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The Next-Big-Thing in Mobility: According to McKinsey, the addressable market for micro-vehicles can reach $100B by 2030, from a mere $1B market today. Our goal is to be the leader in this fast growing vehicle category.*

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In-Production With Increasing Demand: Award Winning micro-EV, fully developed and homologated, already in production. Over 100+ units built, sold and shipped to Italy, Germany, Austria and the Netherlands. US pilot sales starting in 2023.

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Ready to scale: Fully developed supply chain and production partnerships, established European distribution partners, ready to scale up production and sales.


Progress Overview

"EVs Reinvented for Cities"

EV is the future, but what kind of EVs would power the future urban streets? As nearly 70% of the world population is projected to live in urban areas, to keep dense urban areas livable, future vehicles need to be compact, efficient, and affordable.

According to McKinsey, micro-vehicles are the “NEXT BIG THING” in urban mobility. Its survey suggested that around 54% of global consumers would consider micro-vehicles as their future mobility solution.


Eli is building a new breed of micro-EVs to make the most frequent short trips convenient, clean and affordable. Our first micro-EV Eli ZERO has already began sales in selected European cities in 2022, and we are planning to begin pilot sales in the US in 2023.

The Problem

Cars need to be designed for cities, not the other way around.

We need to scrap the “highway-centric” model of urban development and prioritize the ease and convenience of local trips.

  • In the US, 50% of daily trips are less than 3 miles. (source)
  • 75% of all car trips are under 10 miles. (source)
  • Many downtown areas devote 50-60% of valuable urban real estate to Cars. (source)
  • Congestion already costs each American nearly 100 hrs, $1400 a year (source)

Most car trips are short trips carrying just one person. Most of the energy is wasted on carrying the vehicle's own weight. Oversized vehicles are the root cause of urban congestion, pollution, waste of energy, material and public space.

As cities everywhere move toward a high-density, low speed, low impact model, it calls for a new type of personal vehicle to be created for people to conveniently get around in.


Reimagine Personal Mobility 

Eli reimagines personal vehicles by focusing on attributes that can drastically reduce emission and congestion in cities and communities, unclog urban streets and make cities more livable and friendly.

Our first model, Eli ZERO, is less than half the size of conventional cars, 3 to 10 times more energy efficient, and significantly less expensive starting at $11,999, with a range of 45mi to 90mi, depending on the option.

At less than half the size of a conventional car, Eli ZERO uses significantly less material and parts, This makes Eli ZERO not only affordable and low maintenance, also much more energy efficient on urban streets, and generates lower carbon footprint throughout its lifecycle.

Eli ZERO is classified as an NEV/LSEV in the US, with a street-legal top speed of 25mph. In Europe It is classified as a L6e vehicle with a top speed of 45km/h, and 70km/h for a future L7e version. Our Micro-EV platform architecture is tailored to be efficient on urban streets, developed from the ground up with automotive-grade controllers and CAN network-enabled feature expansions.


The Next Big Thing: Micro EV is Expected to Reach $100Bn by 2030

The latest study has suggested, the market for micro-vehicles like the Eli ZERO can reach $100BN by 2030. (Source)

In the US, 75% of car trips are under 10 miles, and almost 50% household trips are under 3 miles. Yet still, there are few options for personal vehicles purposefully built for these trips. A study by the Southern California Association of Governments concluded Micro-EV has the potential to account for 83% of vehicle trips under 5 miles and is the best solution for short trips.

In Europe, Eli ZERO is already certified to be street legal as L6e vehicles, and we’ve developed a growing network of sales! We are ready to scale up sales in Europe, while also planning to begin pilot sales in the US in 2023.


Not a prototype, already in small-batch production

Eli’s team is made of designers, engineers and supply chain professionals with know-how and experience building golf carts, and EVs. 

After years of development, we have developed special structure, techniques, supply chain partnerships, and material know-hows tailored for micro-EV products.  

We designed our vehicle material and structure, around making our production process asset-light and reducing complexity for assembly. We are growing the company with an asset-light approach to maximize our capital efficiency, which is critical to build a sustainable hardware/EV business.

So far, Eli has already partnered with two established OEM manufacturers with a combined capacity of over 15,000 units per year

Why Invest

Eli is ready to lead a new mobility movement by building an exciting range of micro-EV products

Eli ZERO is just the beginning for us. After the launch of our first model, we are looking toward expansion into a range of other micro-EV products, services, and technologies, all of which will assist in our goal of establishing Eli as a future household brand for urban EV.

Now is the opportunity to join us and invest in the future of urban mobility. As we gear up for that “Ah-hah!” moment as more customers and businesses around the world are getting their first micro-EV, we hope you too are as excited about this electrifying ride as we are. 

Invest in Eli Electric today.

Eli Electric 17b Disclosure

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525 S Hewitt St
Los Angeles, CA 90013



Supported by over 2,600 investors, Eli Electric has successfully developed a category-defining EV that is efficient, affordable, and purposefully designed for modern-day needs. Starting from 2022, we’re ramping up small-batch production to meet surging market demand in Europe, and to prepare 2023 pilot sales in the US. Join us as an investor as we build more micro EVs, and become the change in personal mobility.


Marcus Li
Marcus Li
Founder CEO

Founder and CEO Marcus Li was inspired by his training as an architect from the world-class architecture institution, Cooper Union, to found Eli with the goal of enhancing urban experience through mobility innovation. Formerly, Marcus was the Chief Architect at Greenman Machinery where he also led R&D for a golf cart.

Cody Dumont

Cody Dumont

Managing Director

US Managing Director Cody Dumont brings a wealth of sales, marketing, and operational experience in the ever changing world of early-stage, high-growth, hardware startups. Cody lives and breathes light electric vehicles. Previously, Cody held leadership positions as General Manager at CAKE electric motorcycles, VP of Sales and BD at Tempo, and Head of Sales and Marketing at Boosted Boards.

Karen Wang

Karen Wang

Financial Director

Karen has over 18 years of corporate finance management background, including 10 years of international finance in global business landscape. She has experience with the life cycle of fund formation, financial operation, investment and financing system establishment, and international tax planning. She is a highly adaptive strategic thinker, with rapid team-expansion experience to optimize company’s financial efficiency. 

Allen Wang

Allen Wang

Head of Supply Chain

Head of Supply Chain Allen Wang has over 15 years in supply chain management and quality assurance with leading Chinese LSEV Manufacturers and was the Former VP of Procurement at Yogomo.

Taj Ahmad-Eldridge

Taj Ahmad-Eldridge


Senior Director of Investment at Los Angeles Cleantech Incubator. Taj was formerly part of the steering committee for The Highlander Venture Fund, also the Director with the ExCITE Incubator, and advisor in residence for the Leathery Center for Entrepreneurship.

Gary Awad

Gary Awad


Founder and Managing Principal of ThreeG Capital. Gary has served on the Board of Directors of public and private companies, with experience as both Chairman and member of Board Committees. He is a long-standing member of the Pasadena Angels, one of the top ten Angel investor organizations in the U.S. and its PA Ventures Fund. He also serves on non-profit Boards, including the board of Beacon Housing, and Chairs the Advisory Board of the Homeboy Industries Ventures and Jobs Fund.


Eli Electric Vehicles
Feb 28, 2023
Class A Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares



Eli Electric Vehicles, Inc.

Corporate Address


525 S Hewitt St, Los Angeles, CA 90013

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Class A Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



Voting Rights of Securities Sold in this Offering

Voting Proxy. Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*


First 72hrs

Invest within the first 72 hours and receive 10% bonus shares.

First Week

Invest within the first week and receive 8% bonus shares.

Second Week

Invest within the second week and receive 6% bonus shares.

First Month

Invest within the first month and receive 4% bonus shares.

Amount Based

4% Bonus Shares | $1,000+

Invest $1,000+ and receive 4% bonus shares.

6% Bonus Shares | $5,000+

Invest $5,000+ and receive 6% bonus shares.

10% Bonus Shares | $10,000+

Invest $10,000+ and receive 10% bonus shares.

Loyalty Bonus | 5% Bonus Shares

As you have previously invested in Eli Electric you are eligible for additional bonus shares.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Eli Electric will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $8.80 / share, you will receive 110 shares of Class A Common Stock, meaning you'll own 110 shares for $880. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner's Bonus and the Previous Investors Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Any expense labeled “Travel and Entertainment”. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Salary payments made to one’s self, a friend or relative. Vendor payments.


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Automotive News

CES showcases auto suppliers and startups. | what may be the youngest automaker in the world revealed its first car.

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Eli EVs begins production, European rollout of Eli ZERO, a compact two-seater.

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Eli ZERO Is a Vehicle Designed to Fit Cities.

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Green Car Reports

Crowdfunding Eli Zero micro-EV starts shipping to EU dealers

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The Eli ZERO aims to transform how we engage with our cities



🚀 ANNUAL REVIEW | A Momentous 2022

Dear friends, supporters, and investors,

Belated Happy New Year! 2022 was truly exceptional for Eli Electric, and I’m writing to you with great excitement to share some of the highlights.

Before we dive in, a quick story: Last week, I was looking for an old sketch on a retired iPad. I went through thousands of photos with messy annotations—silicon tooling of a headlight prototype, welding joints with sharpie notes all over them, screenshots of random online articles on composite materials, and shaky videos from different factory visits. Revisiting those early days was an amazing reminder of how far we’ve come.

Today, I can proudly say that Eli Electric has grown from a bunch of sketches and endless prototypes to small-batch production and sales via more than 30 international dealers.

It’s been quite a journey, and we are just getting started. Now, let’s take a look at the past year—

Click HERE for [2022 Annual Review]

We have so much in store for 2023! You can still invest at our current valuation, and accelerate Eli's tremendous growth this year!


Marcus Li | Founder & CEO


Bloomberg on Micro-EVs: “Tiny Cars, Big Opportunity”

Hello, Eli Family.

As we gear up for the U.S. launch of our flagship micro-EV, the Eli ZERO, we’re challenging the perception that bigger cars equal better cars. And we’re not alone. In an article for Bloomberg, author David Zipper writes, “The rise of minicars could be a nightmare for big auto companies. But for everyone else — especially those living in urban areas — it could well be a dream.”

Zipper goes on to discuss the surging demand for micro-EVs in Asia. In Japan alone, tiny cars represent 40% of sales. And, he writes, “they’re gaining popularity in Europe as well. North America could be next.” The statistics back him up: in the U.S., 60% of automobile journeys are under six miles, meaning the country’s urban areas represent a vast untapped market.

That’s why it’s the perfect time to launch the Eli ZERO—a tiny electric car designed for city living. Among its myriad advantages, such as convenience and affordability, the ZERO is also safer for cyclists, pedestrians, and the planet itself, as it requires fewer resources to produce. 

If you’d like to join us in our mission to redefine urban transportation, become an early investor today and receive bonus shares!


Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Eli Electric Vehicles offering. Here's an excerpt describing the specifics of the change:

Issuer is extending the campaign end date.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.


Benzinga Names Eli Electric “Company to Keep Your Eye On”

Hello, Eli family.

The world is starting to catch on to what we’ve been shouting from the rooftops: micro-EVs are the future of urban transport. Investor media service Benzinga recently featured Eli Electric in a pair of articles that explore this rapidly growing market. According to Benzinga, Eli’s flagship micro-EV, the Eli ZERO, is perfectly designed to fill a sizable gap in what is projected to be a $100 billion industry by 2030. 

What gap are they talking about? The U.S. market, for starters. While the Asia-Pacific region has a head start in adopting EVs for everyday use, the U.S. is lagging behind—meaning there’s abundant opportunity for Eli Electric to meet the growing demand. With this in mind, we’ve already partnered with more than thirty dealers across the globe, and in 2023 we’ll be focusing our expansion on the U.S. market and further increase our global sales presence. 

If you’re as excited as we are about the surging demand for micro-EVs, join us as an early investor and receive bonus shares!


Eli ZERO is now the official government vehicle of Tahiti! 🇵🇫🇵🇫🇵🇫

If you’ve been following along with Eli for the last few months, you likely noticed many announcements about Eli ZEROs being shipped to Tahiti. 🏝 Even more exciting, the growing interest was not only from dealers and customers. 🚙

We are extremely excited to announce that the Eli ZERO has won the bid and become the official government vehicle of Tahiti. 🏛You may even see top ranking officials of Tahiti riding around on one of these!

The beautiful island nation has truly been an incredible market for us to enter. We think of Tahiti as a microcosm of larger markets, like the USA. It’s an encouraging sign that the traction truly snowballs. 

With the unparalleled natural resource, our distributor has also been experimenting with solar carport as a way to FULLY charge the Eli ZEROs with 100% renewable energy.

Excited with our progress so far? In the next few months, we will be announcing new territories for Eli ZERO in Europe, stay tuned!


$300K Raised + 2 Shipments In Time For The Holidays! 🎅

We’re starting off December on a high note as we’ve officially passed 💲3️⃣0️⃣0️⃣,0️⃣0️⃣0️⃣  on our 3️⃣rd raise! 

We’ve also prepared 2 more shipping containers of Eli ZEROs to send to Europe just in time for the holiday season.🎄 

In January we’ll be revealing the destination of some new countries we’ve added to the shipping list! 🎅 Our growth has been more exciting than ever with more and more Eli ZEROs cruising streets all around the world. 

Join us and become part of this electrifying journey!



4.8/5.0 Review! Eli ZERO Ranks Among the Highest Rated Neighborhood EVs 💫

We’re proud to announce that Eli ZERO is the highest-rated Neighborhood EV by Micromobility Ride Review. Here’s a quick sneak peek!

“In this day and age, everyone needs some mode of transportation to maneuver around traffic and keep up with their fast-paced life. Unfortunately, cars are high-maintenance and motorcycles aren't family-friendly. What if you had a cross between the two? Meet the Eli ZERO. Along with expert’s analysis, we detail the facts and function of the leading quadricycle.”

You can read the full review of the Eli ZERO here. Alongside this stellar review from the Micromobilityteam, the Eli Electric Vehicles has also been nominated for the rider’s choice awards — an award given to the best neighborhood vehicle companies, decided by the fans. If you have a spare minute, click here and vote for Eli Electric Vehicles!

You can also join us today, and become an early investor in a fast-growing micro EV startup!


This Week in Los Angeles and Milan

Hello Eli Family,

What a week it has been for Eli Electric, Team Eli has been busy with many exciting events from Los Angeles to Milan Italy. Here are some of the recaps! 

First Dealer’s Meeting in Italy

We were delighted to host our first dealer’s meeting in Italy with our distributor. The meeting attracted nearly 40 existing and potential dealers across the Italian market. Dealers joined us as we explained our vision for micro EV, and introduced an leasing program that’s tailored for the local market.

EICMA 2022

EICMA 2022 has officially kicked off this Tuesday, and we will be proudly showcasing the Eli ZERO to thousands of visitors, dealers, and distributors across the continent throughout this week. Since attending the event last year, we have been making steady progress and established sales in four countries. This year, Eli ZERO is expected to face an even wider audience, forging new relations from the Scandinavian Countries to the Middle East.

Equity Crowdfunding Week (ECW) in Los Angeles

Nov 9th, Eli ZERO also appeared at Equity Crowdfunding Week (ECW) with StartupStarter in Los Angeles. Team Eli was able to showcase our progress as an equity crowdfunded cleantech startup to thousands of like-minded investors and journalists.

Our Managing Director, Cody Dumont, also spoke on stage, sharing Eli’s unique and grassroots journey to build a micro EV designed for modern cities.


If you are as excited to see our progress as we are, you can join us as an early investor! Together, let’s be the change in urban mobility!


Hallo, Netherlands 🇳🇱

After a few months of pilot sales in The Netherlands, Eli Electric is rolling out an official launch of the Eli ZERO in the Dutch market through our local distributors.

The team behind Eli’s Dutch distributor are long-time veterans of the micro vehicle space and has witnessed the transformation of Dutch cities into friendlier and more livable spaces with more bikes and compact transportation on the road. 

We’ve also rolled out the latest edition of localized website, conveniently tailored to customers in the Netherlands. Here are more photos of Eli ZERO on the streets in one of our favorite cities - Amsterdam:

We are excited to see more and more Eli ZEROs cruising through cities around the world, and we can’t wait to expand even further in 2023. If you are not an investor yet, you can still join our community today with additional bonus shares.


Another Container of Eli ZERO Is On Its Way To …

We have shipped yet another container of Eli ZERO to our distributor in Tahiti!

The initial response to Eli ZEROs in Tahiti has been tremendous. After initial sales to a distributor for consumer purchases, we peaked the interest of car rental companies. And now, with more and more Eli ZEROs driving around the island, the customer interest has grown even more.

French Polynesia’s service sector is dominated by tourism. With that comes hotels, resorts, and the need for transportation. Eli ZEROs look to be becoming a hot choice as the islands continue on their wave of electrification.

Although small, the potential for Eli ZEROs and future models on this island is tremendous. And also the perfect use-case for what we could do in the US. From French Polynesia we continue to gain valuable customer insights and also imagine how new models could look and adapt to the needs of a tourism heavy environment.

All of these we plan to weigh carefully and use as we expand into the US!

Owners bonus
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Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Eli Electric Vehicles.


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This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.


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Invest $1,000+ and receive 4% bonus shares.


6% Bonus Shares

Invest $5,000+ and receive 6% bonus shares.


10% Bonus Shares

Invest $10,000+ and receive 10% bonus shares.




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