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Drink. Conquer. Repeat.

Einstök Beer Company makes premium craft brews that stay true to our Icelandic heritage. Vikings were born to conquer and Einstök is laying siege to all other brews with our expertly crafted Icelandic beers that are as pure as the glacial water we use. Not only do each of our styles quench the Modern Viking’s thirst for great beer, but we like to say that we deliver a wee bit of Iceland in every pint.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$1,069,994.69 Raised


Einstök delivers a refreshingly delicious line of premium craft beers that have garnered international and critical acclaim. Currently available in 24 countries, we are the #1 craft beer in Iceland, as well as the country’s #1 alcohol export.

The overall beer market continues to grow! Valued at $100.2 billion in 2021, the market is projected to reach $210.78 billion by 2028. The craft beer market segment grew 21% to $26.8 billion in 2021, with the import beer market growing 21% over 2020.*

Einstök has national account relationships with chains such as Total Wine, Whole Foods, Trader Joe's, Publix, and Target, among others.

*Market statistics provided by The Brewers Association (source)

Icelandic-Brewed, Premium Craft Beer

Not all beers are created equal. In Akureyri, Iceland, where our beer is born, water from prehistoric glaciers flows down the Hlíðarfjall Mountain, through ancient lava fields. This naturally filtered water provides a foundation so balanced and pure, it doesn’t even need to be treated before we start brewing, making it perfect for deliciously refreshing craft ales and lagers.

Einstök boasts the distinct pleasure of being the only globally distributed Icelandic craft beer, with a community of Honorary Vikings from all across the globe joining our adventure. Currently Einstök enjoys a solid U.S. footprint comprising 22 states, and internationally, we can be found throughout Western Europe, China, and Taiwan.

But there's still more to conquer! We hear from legions of thirsty Vikings every day in search of our premium Icelandic ales and lagers, and much like them, we hope to see Einstök on more shelves and menus across every major market in the U.S., as well as additional international markets. 

As an established brand with over 11 years of experience, our expedition is only beginning.

The Problem

Thirsty Vikings Search for Unique, Sessionable Beer

Variety is the spice of life. Currently there are over 9,100 licensed, domestic breweries in the US (source), yet too many brands dilute the overall excitement of a space that’s inherently special and open to creativity. Einstök continuously strives to brew styles of beer that we think are underserved in the marketplace.

Consumers thirst for a delicious, refreshing craft brew, and in an environment plagued with so many choices, that thirst roars for a beer of distinct, high-end quality.


The Solution

Channel the Beauty of Iceland with Every Sip

To stand out in a fiercely competitive market filled with choices, Einstök has created a fleet of delicious brews to quench the thirst of Modern Vikings who yearn for a better beer. We have a host of seasonal and year-round beers, each of which we meticulously developed to be wholly unique and packed with flavor.

Our Icelandic White Ale is the flagship of our portfolio of delicious beer. We use pure Icelandic glacier water and a classic Belgian-style witbier recipe to make a clean, crisp beer that’s balanced with bright orange peel and coriander. It’s easy to drink again and again.

The Icelandic Arctic Pale Ale walks the line of Western hoppiness and Old World subtlety. We combine three kinds of hops for this delectable brew: Cascade hops for American character, and Hallertau Tradition and Bavarian Northern Brewer hops to temper the bitterness. The result is a refreshingly Icelandic Arctic Pale Ale that any Modern Viking would love.

For those who like the dark side, we recommend our Icelandic Toasted Porter. A wondrous blend of dark chocolate notes, aromatic coffee, and toasted malt undertones permeate this Baltic Porter. It’s smooth on the palate and easy to drink, the perfect beer to sip when contemplating your next conquest.

Our Icelandic Wee Heavy will pillage your tastebuds with its otherworldly blend of birch-smoked barley and Icelandic Angelica, a fabled herb used by the Vikings. This Scotch Ale is rich and robust, with a touch of smokiness, and an incredibly balanced palate. Your tastebuds will have no choice but to be conquered.

If you’re looking for a beer that’s as crisp as Iceland’s glaciers, then our Arctic Lager is for you. This delicious combination of Munich & Pilsner Malts and dry-hopped with Citra & Citra Cryo hops yields a full-flavored and refreshing lager worthy of any thirsty Viking.

For a refreshing taste of the Icelandic springtime, try our Arctic Berry Ale, a delicious witbier flavored with hand-picked Icelandic bilberries. To celebrate summer, Einstök offers our Lime & Juniper Pils, a gin-and-tonic-inspired pilsner with a bright and vibrant taste. 

When the winter months come around, grab an Icelandic Winter Ale, a full-bodied, smokey ale made with Icelandic spruce tips that’ll warm any Viking’s cockles. Closing our seasonal offerings, and the year, is our Icelandic Doppelbock, a smooth and sweet lager that’s light in body and packed with a chocolatey palate and a whiskey aftertaste.

All of Einstök’s flavor profiles were crafted specifically to pair with food, making us the Chef’s Choice®.

The Market

Quenching the Modern Viking’s Thirst

Einstök’s unwillingness to compromise has led us to become the #1 Icelandic craft beer and fulfill a premium craft import niche around the world. All of our delicious beer styles are brewed with the purest water on earth, trickled down from Icelandic glaciers and naturally filtered through lava rock.

Our community of Honorary Vikings who enjoy our brews around the world is equally as important as the water we source. Einstök takes immense pride in our global fanbase who have helped us conquer part of the premium craft beer space.

Our Traction

Found Everywhere, From Dive Bars to Michelin Star Restaurants

Since Einstök was first introduced in 2011, our ability to keep up with demand has been challenging - a problem we’re thankful to have! Currently found in over 20 countries, Einstök has since grown to be an international success.

Our US conquest has expanded to 22 states, and we sell at major retailers such as Total Wine & More, BevMo!, Trader Joe’s, Cost Plus World Market, Whole Foods, Publix, and ABC Fine Wine & Spirits. Moreover, Einstök has proven to be a battle-hardened, pandemic-proof business as we increased our chain sales by 38% over 2019, with a demand that continues to grow by the day.

We’re also proud to boast numerous accolades for our brews. Einstök has won gold, silver, and bronze awards in prestigious beer competitions such as the New York International Beer Competition, the Los Angeles International Beer Competition, and the London International Beer Challenge, with our Arctic Pale Ale even being recognized as one of GQ Magazine’s 100 Best Things in the World.

Why Invest

Seize Your Thirst and Help Us Conquer the Craft Beer Space

Einstök Beer is an Icelandic innovation that has captured the hearts and palates of thirsty Vikings around the globe. We believe no other Icelandic beer has achieved our commercial success as a global brand.

Our voracious base, premium ingredients, and undeniably delicious taste, have all propelled us to become the #1 craft beer in our home country, and we’ve created a portfolio of great beers capable of doing the same in the U.S. and abroad.

Einstök has an advantageous position in a booming, craft beer industry that is expected to more than double by 2028* - with all the makings to become a leading premium craft import.

*Source: Fortune Business Insights

Help us conquer the craft beer space and invest in Einstök Beer Company today.


12381 Wilshire Boulevard, Suite 105
Los Angeles, CA 90025

Einstök Beer Company makes premium craft brews that stay true to our Icelandic heritage. Vikings were born to conquer and Einstök is laying siege to all other brews with our expertly crafted Icelandic beers that are as pure as the glacial water we use. Not only do each of our styles quench the Modern Viking’s thirst for great beer, but we like to say that we deliver a wee bit of Iceland in every pint.


David R. Altshuler
David R. Altshuler
Chairman of the Board and Director

A long time lawyer focused on advising on business transactions, start ups/capital formation, and exit strategies, David was one of three original founders who conceived of Einstök Beer. He has guided hundreds of start up companies through various phases of their evolution while advising small, medium and large business enterprises on all aspects of business in various industries, e.g., hospitality, finance, entertainment, tech, etc.

Kimberly A. Hoffman
Kimberly A. Hoffman
Senior Vice President - and Director

Kimberly Hoffman joined the Einstök adventure at the end of 2011 and enjoys the honor of being Employee #1. Kim is a seasoned operations director with over 20 years of experience with start-up enterprises in the wine and spirits industry. Over the past 10 years, she has overseen Einstök’s explosive and exponential growth year over year, quickly adapting operational protocols to match the ever-changing sales landscape. She is directly responsible for world-wide demand planning and production forecasts as well as developing and maintaining relationships with key logistics vendors.

Justin R. Dearborn
Justin R. Dearborn
Vice President - National Sales

Justin has been with Einstök for over 7 years, and has seen our distribution footprint grow from just 6 states when he joined the company in 2014 to now a 22 state footprint with more growth to come in the future. Justin has been instrumental in Einstök's growth in the grocery chain segment adding national chain accounts like HEB, Kroger, Publix, Target, Trader Joe's, Whole Foods, Wegmans, and more. During Justin's tenure, US Revenues have grown more than 700% as Einstök has continued to conquer the US year after year. He's looking forward to continued growth, and seeing Einstök on every shelf and bar tap across the United States.

Gudjon Gudmundsson
Gudjon Gudmundsson
Managing Director – Einstök Olgerd ehf (Iceland)

Gudjon, an Icelander and full time resident of Reykjavik, is managing director of Einstök Olgerd ehf, a wholly-owned subsidiary of Einstok Beer Company. Gudjon spent 15+ years with the brewery operation with responsibility for managing marketing and sales before he joined Einstok in 2013. He has primary responsibility for managing exports to distributors in Europe as well as liaising with our brewing partners in Iceland. He regularly consults with Einstok’s senior management team on global marketing and sales strategies with focus on honoring the Icelandic heritage of our brand.

Manoj Rao
Manoj Rao
Chief Marketing Officer

Manoj serves as Einstok's virtual CMO. He has 20+ years of work experience in marketing, brand and product strategy, and leadership experience across multiple industries, In addition to working with Einstok, Manoj has worked with notable brands such as Target, Jennifer Lopez, Rogers (Canada), Bell and IBM.

Vanja Jovanovic
Vanja Jovanovic
Logistics and Marketing coordinator

Vanja started as an Einstok summer intern straight from college and evolved into helping Kim with logistics support and Manoj with support for social media and marketing. Vanja works with our ocean freight partners, the purchasing departments of our distributors, and she assists with social media channels and analytics to grow engagement. Additionally, she helps with our merch program by managing inventory levels, customer service and state reporting.


Einstök Beer Company
Jan 3, 2023
$10k - $1.07M
Common Stock
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives*


● First Landing Expedition: Invest within the first 48 hours and receive 20% bonus shares 

● Conquer and Plunder: Invest within the first week and receive 15% bonus shares 

● Early Invader: Invest within the first two weeks and receive 10% bonus shares

● Loyal Norseman: Invest within the first 30 days and receive 5% bonus shares 

Amount Based:

Valhalla Calling 

● $500+ 

○ $50 Einstök Merch Gift Card 

Adventures Ahead 

● $1,000+ 

○ $75 Einstök Merch Gift Card 

○ 5% bonus shares 

Ruthless Raider 

● $2,500+ 

○ $100 Einstök Merch Gift Card 

○ 10% bonus shares 

Savage Seafarer 

● $5,000+ 

○ $150 Einstök Merch Gift Card 

○ 15% bonus shares 

Odin’s Treasure 

● $10,000+ 

○ $250 Einstök Merch Gift Card 

○ 20% bonus shares 

Norsemen & Northern Lights 

● $25,000+ 

○ $500 Einstök Merch Gift Card 

○ 25% bonus shares

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Einstok Beer Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.


Article Image
Quench Magazine

Overheard at a bar in Reykjavik -



Thank You for Investing in Einstök!


From the very bottom of our hearts, thank you to every one of you that believed in our vision and invested in us. There’s hard work ahead as we use our new financing to conquer the craft beer market, but before we charge boldly ahead, there are rewards in order. To all those who invested, keep an eye out in the coming days for an email from . 

Vikings, we appreciate you more than we possibly could say. We will be in touch quarterly with updates on our conquest. Until then… 




Vikings, today is the LAST DAY to invest in our campaign, which will end in a few hours. We've raised over $1 million in investments, and we are very close to reaching our goal of $1,070,000.

We want to thank all of our loyal Vikings for their continuous support in helping us conquer the craft beer space over the last few months. If you've already invested, make sure to tell any friends or family about our voyage and invite them to join in!

We can't wait to seize every opportunity to conquer in the coming years, and we appreciate each and every one of you for joining us on our adventure.

Invest now and be part of our journey in 2023 and beyond!


Vikings, Get Rewarded for Investing in Einstök!

Thank you to all of our 1174 loyal Vikings who have invested in our campaign so far! With only 3 days left to invest, we’d like to remind you that you can receive amount-based perks for investing, such as bonus shares and an Einstök merch gift card. Here is the breakdown of the perks you can receive:

Invest $500+ and receive a $50 Einstök Merch Gift Card

Invest $1000+ and receive 5% Bonus Shares & a $75 Einstök Merch Gift Card

Invest $2500+ and receive 10% Bonus Shares & a $100 Einstök Merch Gift Card

Invest $5000+ and receive 15% Bonus Shares & a $150 Einstök Merch Gift Card

Invest $10,000+ and receive 20% Bonus Shares & a $250 Einstök Merch Gift Card

Invest $25,000+ and receive 25% Bonus Shares & a $500 Einstök Merch Gift Card



$1,000,000+ RAISED!

Vikings, we are extremely thrilled to announce that we have officially raised OVER $1,000,000 in committed investments!

Thank you to all of our loyal Vikings for being a part of our journey in conquering the craft beer space. Since our inception in 2011, we have grown in popularity as Iceland's #1 craft beer and the country's #1 alcoholic export, and we continue to work hard to keep up with increasing demand.

With only 4 days left to invest and less than $70,000 needed to reach our campaign goal of $1,070,000, we hope you will join us on our conquest to expand to all 50 states in the U.S. as well as internationally!



Only 5 Days Left to Invest in our Campaign!

As our campaign is coming to a close in 5 days, we want to thank all of our loyal Vikings for investing in our campaign so far! With your support, we were able to achieve many major milestones in 2022:

✔️ We added THREE new distributors in the U.S. We conquered Minnesota and expanded into upstate New York and deep south Texas.

✔️ We expanded at the Publix supermarket chain in the Southeast.

✔️ We continue to increase the number of SKUs available at chains across the U.S.

✔️ We returned to HEB stores in Texas.

We hope you will join us in our conquests and invest now to be part of our journey in 2023 and beyond!



$950,000+ RAISED

Vikings, we have officially raised OVER $950,000 in committed investments! We are less than $120,000 from reaching our campaign goal of $1,070,000.

We would like to thank all of our 1108 loyal Vikings for joining us in our adventure to conquer the craft beer space! We are continuously working hard to bring our beers to all 50 states in the U.S. and internationally. With only 6 days left to invest in our campaign, we hope you will join our family so that no thirsty Viking is left behind!



Merry Christmas!

Merry Christmas, Vikings! We wish you a joyous Christmas filled with laughter and love from our family to yours. We hope you are enjoying your favorite Einstök beers and spreading holiday cheer with your loved ones today. Skál!


$900,000+ RAISED!

Vikings, we have officially raised OVER $900,000 in committed investments! We are less than $170,000 away from reaching our campaign goal of $1,070,000.

Thank you to all 1051 of our loyal Vikings for investing in our campaign! With only 10 days left to invest, we invite you to join our ranks and invest TODAY to help us in conquering the craft beer space in all 50 states in the U.S. and around the world, ensuring that no thirsty Viking is left behind.



Happy Winter Solstice!

Vikings, happy Winter Solstice - the darkest day of the year, with the skies only lighting up for about four hours in Iceland! The winter solstice is an ideal time to embark on an adventure to chase the Northern Lights and explore Iceland in the winter. 

Afterwards, we recommend stopping by our Einstök Bar in Reykjavik to toast the longest night of the year with our exclusive Einstök beers and specialty cocktails created by our amazing bartenders. Skál!


$850,000+ RAISED!

Thank you to all of our 987 loyal Vikings for investing in our campaign and helping us raise OVER $850,000 in committed investments!

Since our inception in 2011, we have grown to be distributed in 23 states in the U.S. and over 20 countries around the world. With only 13 days left to invest, we hope you will continue to support our campaign before its close and help us expand to all 50 states and globally, so that no thirsty Viking is left behind!


Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Einstök Beer Company.



David Wozniak

4 months ago

When will we be receiving our rewards?



Kevin & Dawn FEATHERS

4 months ago

When should we hear something?



Jonathan Wolfe

5 months ago

I invested in June and haven’t heard a word about the merch card. Is there anyone who can at least give a timeline on what is going on?



Nicholas Maurer

5 months ago

Will there be any press release/update now that the campaign is over? A bit odd it’s completely quiet considering you met your goal.



Douglas Brtalik

5 months ago

I invested in August and still not have received my Merchandise Gift Card. When will I receive this?



Mark Deasaro

5 months ago

I invested several months back and never heard anything else about the investment . Is that common ?



Zachery Heuser

5 months ago

11 Hours left, Skol!



n/a n/a

5 months ago

when will you start offering merch..... such as caps, sweatshirts, hoodies, etc



Scott Sinclair

5 months ago

What progress is being made to get Einstok available in South Carolina? We have a Publix in Spartanburg where I live, but they have said they cannot get it. I've invested in the company and would love to try some of the beer!!!



Michael Majerus

5 months ago

How come I only see blanks when I click on the Financials Link?




Cancel anytime before 48 hours before a rolling close or the offering end date.



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