Drink. Conquer. Repeat.

INVEST IN EINSTÖK BEER COMPANY TODAY!

Einstök Beer Company makes premium craft brews that stay true to our Icelandic heritage. Vikings were born to conquer and Einstök is laying siege to all other brews with our expertly crafted Icelandic beers that are as pure as the glacial water we use. Not only do each of our styles quench the Modern Viking’s thirst for great beer, but we like to say that we deliver a wee bit of Iceland in every pint.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Einstök Beer Company

REASONS TO INVEST

Reasons Icon

Einstök delivers a refreshingly delicious line of premium craft beers that have garnered international and critical acclaim. Currently available in 24 countries, we are the #1 craft beer in Iceland, as well as the country’s #1 alcohol export.

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The overall beer market continues to grow! Valued at $100.2 billion in 2021, the market is projected to reach $210.78 billion by 2028. The craft beer market segment grew 21% to $26.8 billion in 2021, with the import beer market growing 21% over 2020.*

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Einstök has national account relationships with chains such as Total Wine, Whole Foods, Trader Joe's, Publix, and Target, among others.

*Market statistics provided by The Brewers Association (source)

Icelandic-Brewed, Premium Craft Beer

Not all beers are created equal. In Akureyri, Iceland, where our beer is born, water from prehistoric glaciers flows down the Hlíðarfjall Mountain, through ancient lava fields. This naturally filtered water provides a foundation so balanced and pure, it doesn’t even need to be treated before we start brewing, making it perfect for deliciously refreshing craft ales and lagers.



Einstök boasts the distinct pleasure of being the only globally distributed Icelandic craft beer, with a community of Honorary Vikings from all across the globe joining our adventure. Currently Einstök enjoys a solid U.S. footprint comprising 22 states, and internationally, we can be found throughout Western Europe, China, and Taiwan.


But there's still more to conquer! We hear from legions of thirsty Vikings every day in search of our premium Icelandic ales and lagers, and much like them, we hope to see Einstök on more shelves and menus across every major market in the U.S., as well as additional international markets. 


As an established brand with over 11 years of experience, our expedition is only beginning.

The Problem


Thirsty Vikings Search for Unique, Sessionable Beer

Variety is the spice of life. Currently there are over 9,100 licensed, domestic breweries in the US (source), yet too many brands dilute the overall excitement of a space that’s inherently special and open to creativity. Einstök continuously strives to brew styles of beer that we think are underserved in the marketplace.


Consumers thirst for a delicious, refreshing craft brew, and in an environment plagued with so many choices, that thirst roars for a beer of distinct, high-end quality.


(source)

The Solution


Channel the Beauty of Iceland with Every Sip

To stand out in a fiercely competitive market filled with choices, Einstök has created a fleet of delicious brews to quench the thirst of Modern Vikings who yearn for a better beer. We have a host of seasonal and year-round beers, each of which we meticulously developed to be wholly unique and packed with flavor.


Our Icelandic White Ale is the flagship of our portfolio of delicious beer. We use pure Icelandic glacier water and a classic Belgian-style witbier recipe to make a clean, crisp beer that’s balanced with bright orange peel and coriander. It’s easy to drink again and again.



The Icelandic Arctic Pale Ale walks the line of Western hoppiness and Old World subtlety. We combine three kinds of hops for this delectable brew: Cascade hops for American character, and Hallertau Tradition and Bavarian Northern Brewer hops to temper the bitterness. The result is a refreshingly Icelandic Arctic Pale Ale that any Modern Viking would love.



For those who like the dark side, we recommend our Icelandic Toasted Porter. A wondrous blend of dark chocolate notes, aromatic coffee, and toasted malt undertones permeate this Baltic Porter. It’s smooth on the palate and easy to drink, the perfect beer to sip when contemplating your next conquest.



Our Icelandic Wee Heavy will pillage your tastebuds with its otherworldly blend of birch-smoked barley and Icelandic Angelica, a fabled herb used by the Vikings. This Scotch Ale is rich and robust, with a touch of smokiness, and an incredibly balanced palate. Your tastebuds will have no choice but to be conquered.



If you’re looking for a beer that’s as crisp as Iceland’s glaciers, then our Arctic Lager is for you. This delicious combination of Munich & Pilsner Malts and dry-hopped with Citra & Citra Cryo hops yields a full-flavored and refreshing lager worthy of any thirsty Viking.



For a refreshing taste of the Icelandic springtime, try our Arctic Berry Ale, a delicious witbier flavored with hand-picked Icelandic bilberries. To celebrate summer, Einstök offers our Lime & Juniper Pils, a gin-and-tonic-inspired pilsner with a bright and vibrant taste. 



When the winter months come around, grab an Icelandic Winter Ale, a full-bodied, smokey ale made with Icelandic spruce tips that’ll warm any Viking’s cockles. Closing our seasonal offerings, and the year, is our Icelandic Doppelbock, a smooth and sweet lager that’s light in body and packed with a chocolatey palate and a whiskey aftertaste.


All of Einstök’s flavor profiles were crafted specifically to pair with food, making us the Chef’s Choice®.

The Market


Quenching the Modern Viking’s Thirst

Einstök’s unwillingness to compromise has led us to become the #1 Icelandic craft beer and fulfill a premium craft import niche around the world. All of our delicious beer styles are brewed with the purest water on earth, trickled down from Icelandic glaciers and naturally filtered through lava rock.



Our community of Honorary Vikings who enjoy our brews around the world is equally as important as the water we source. Einstök takes immense pride in our global fanbase who have helped us conquer part of the premium craft beer space.

Our Traction


Found Everywhere, From Dive Bars to Michelin Star Restaurants

Since Einstök was first introduced in 2011, our ability to keep up with demand has been challenging - a problem we’re thankful to have! Currently found in over 20 countries, Einstök has since grown to be an international success.



Our US conquest has expanded to 22 states, and we sell at major retailers such as Total Wine & More, BevMo!, Trader Joe’s, Cost Plus World Market, Whole Foods, Publix, and ABC Fine Wine & Spirits. Moreover, Einstök has proven to be a battle-hardened, pandemic-proof business as we increased our chain sales by 38% over 2019, with a demand that continues to grow by the day.



We’re also proud to boast numerous accolades for our brews. Einstök has won gold, silver, and bronze awards in prestigious beer competitions such as the New York International Beer Competition, the Los Angeles International Beer Competition, and the London International Beer Challenge, with our Arctic Pale Ale even being recognized as one of GQ Magazine’s 100 Best Things in the World.


Why Invest


Seize Your Thirst and Help Us Conquer the Craft Beer Space

Einstök Beer is an Icelandic innovation that has captured the hearts and palates of thirsty Vikings around the globe. We believe no other Icelandic beer has achieved our commercial success as a global brand.


Our voracious base, premium ingredients, and undeniably delicious taste, have all propelled us to become the #1 craft beer in our home country, and we’ve created a portfolio of great beers capable of doing the same in the U.S. and abroad.


Einstök has an advantageous position in a booming, craft beer industry that is expected to more than double by 2028* - with all the makings to become a leading premium craft import.

*Source: Fortune Business Insights


Help us conquer the craft beer space and invest in Einstök Beer Company today.


ABOUT

HEADQUARTERS
12381 Wilshire Boulevard, Suite 105
Los Angeles, CA 90025
VALUATION
$45M

Einstök Beer Company makes premium craft brews that stay true to our Icelandic heritage. Vikings were born to conquer and Einstök is laying siege to all other brews with our expertly crafted Icelandic beers that are as pure as the glacial water we use. Not only do each of our styles quench the Modern Viking’s thirst for great beer, but we like to say that we deliver a wee bit of Iceland in every pint.

TEAM

David R. Altshuler
David R. Altshuler
Chairman of the Board and Director

A long time lawyer focused on advising on business transactions, start ups/capital formation, and exit strategies, David was one of three original founders who conceived of Einstök Beer. He has guided hundreds of start up companies through various phases of their evolution while advising small, medium and large business enterprises on all aspects of business in various industries, e.g., hospitality, finance, entertainment, tech, etc.

Kimberly A. Hoffman
Kimberly A. Hoffman
Senior Vice President - and Director

Kimberly Hoffman joined the Einstök adventure at the end of 2011 and enjoys the honor of being Employee #1. Kim is a seasoned operations director with over 20 years of experience with start-up enterprises in the wine and spirits industry. Over the past 10 years, she has overseen Einstök’s explosive and exponential growth year over year, quickly adapting operational protocols to match the ever-changing sales landscape. She is directly responsible for world-wide demand planning and production forecasts as well as developing and maintaining relationships with key logistics vendors.

Justin R. Dearborn
Justin R. Dearborn
Vice President - National Sales

Justin has been with Einstök for over 7 years, and has seen our distribution footprint grow from just 6 states when he joined the company in 2014 to now a 22 state footprint with more growth to come in the future. Justin has been instrumental in Einstök's growth in the grocery chain segment adding national chain accounts like HEB, Kroger, Publix, Target, Trader Joe's, Whole Foods, Wegmans, and more. During Justin's tenure, US Revenues have grown more than 700% as Einstök has continued to conquer the US year after year. He's looking forward to continued growth, and seeing Einstök on every shelf and bar tap across the United States.

Gudjon Gudmundsson
Gudjon Gudmundsson
Managing Director – Einstök Olgerd ehf (Iceland)

Gudjon, an Icelander and full time resident of Reykjavik, is managing director of Einstök Olgerd ehf, a wholly-owned subsidiary of Einstok Beer Company. Gudjon spent 15+ years with the brewery operation with responsibility for managing marketing and sales before he joined Einstok in 2013. He has primary responsibility for managing exports to distributors in Europe as well as liaising with our brewing partners in Iceland. He regularly consults with Einstok’s senior management team on global marketing and sales strategies with focus on honoring the Icelandic heritage of our brand.

Manoj Rao
Manoj Rao
Chief Marketing Officer

Manoj serves as Einstok's virtual CMO. He has 20+ years of work experience in marketing, brand and product strategy, and leadership experience across multiple industries, In addition to working with Einstok, Manoj has worked with notable brands such as Target, Jennifer Lopez, Rogers (Canada), Bell and IBM.

Vanja Jovanovic
Vanja Jovanovic
Logistics and Marketing coordinator

Vanja started as an Einstok summer intern straight from college and evolved into helping Kim with logistics support and Manoj with support for social media and marketing. Vanja works with our ocean freight partners, the purchasing departments of our distributors, and she assists with social media channels and analytics to grow engagement. Additionally, she helps with our merch program by managing inventory levels, customer service and state reporting.

TERMS

Einstök Beer Company
Overview
PRICE PER SHARE
$5
DEADLINE
Jan 3, 2023
VALUATION
$45M
AMOUNT RAISED
$801,396.59
Breakdown
MIN INVESTMENT
$250.00
MAX INVESTMENT
$1,000,000.00
MIN NUMBER OF SHARES OFFERED
2,000
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
214,000

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Einstok Beer Company

Corporate Address

:

12381 Wilshire Boulevard, Suite 105, Los Angeles, CA 90025

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

2,000

Maximum Number of Shares Offered

:

214,000

Price per Share

:

$5.00

Pre-Money Valuation

:

$45,002,250.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives*

Time-Based:

● First Landing Expedition: Invest within the first 48 hours and receive 20% bonus shares 

● Conquer and Plunder: Invest within the first week and receive 15% bonus shares 

● Early Invader: Invest within the first two weeks and receive 10% bonus shares

● Loyal Norseman: Invest within the first 30 days and receive 5% bonus shares 

Amount Based:

Valhalla Calling 

● $500+ 

○ $50 Einstök Merch Gift Card 

Adventures Ahead 

● $1,000+ 

○ $75 Einstök Merch Gift Card 

○ 5% bonus shares 

Ruthless Raider 

● $2,500+ 

○ $100 Einstök Merch Gift Card 

○ 10% bonus shares 

Savage Seafarer 

● $5,000+ 

○ $150 Einstök Merch Gift Card 

○ 15% bonus shares 

Odin’s Treasure 

● $10,000+ 

○ $250 Einstök Merch Gift Card 

○ 20% bonus shares 

Norsemen & Northern Lights 

● $25,000+ 

○ $500 Einstök Merch Gift Card 

○ 25% bonus shares

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Einstok Beer Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

PRESS

Article Image
Quench Magazine

Overheard at a bar in Reykjavik -










ALL UPDATES

11.24.22

Vikings, Happy Thanksgiving!

Vikings, Happy Thanksgiving! Regardless of how you choose to celebrate today, we hope you are giving thanks with your favorite Einstök.


We are thankful to all of our loyal Vikings who have helped us conquer the craft beer space so far. We have currently conquered 23 states in the United States and 22 countries, and we are working hard to maintain our steady growth and expand to all 50 states and globally. We hope you will join our ranks and invest today so that no thirsty Viking will be left behind!


11.18.22

Thank You for Attending Our Webinar!

Thank you to all who attended the Einstök StartEngine Webinar this week! To those who could not participate, we invite you to watch a recording of our webinar and download our presentation.

We have officially raised over $775,000+ during our crowdfunding campaign! Thank you to all loyal Vikings who have been part of our journey so far, and to those who have not, we hope you will join our ranks. Skál!


11.14.22

Join the Einstök Clan for a Webinar on Our Crowdfunding Campaign!

Einstök is excited to host a webinar this Wednesday to answer questions about our place in the craft beer market and how you can invest and grow with us! Valued at 45M, and with already over $750,000 raised, we are well on our way to our $1M goal. Join the free webinar to learn how our crowdfunding funds will be used to continue to grow our sales both nationally and internationally.


During the webinar, on November 16th at 11 am PST | 2 pm EST, the Einstök team will share insights into Einstök's success and strategies to conquer new marketplaces, stand out from competitors, and grow sales in the coming years.


Sign up for the webinar now!


11.10.22

Join Einstök's Crowdfunding Webinar!

Vikings, seize your thirst and join us for our very first webinar on November 16th where we will discuss all things Einstök! As our clan of fearless investors grows and we draw nearer to our crowdfunding goal, we invite all to join us for a webinar to discuss our StartEngine campaign.


David Altshuler, our Founder & CEO, is joined by Justin Dearborn (VP of National Sales) and Kim Hoffman (SVP of Operations) to discuss the opportunity to invest in Iceland’s #1 craft beer, Einstök. With over $700K of our $1M StartEngine crowdfunding campaign already raised, we'll work to answer your questions and shed some light on the advantage of investing in Einstök.


Join our FREE webinar on November 16th at 11 AM PST | 2 PM EST to learn about our sales growth during the pandemic, why we decided to launch a crowdfunding campaign with StartEngine, and what the future holds for our adventurous brand and fellow Vikings.


JOIN TODAY!

11.09.22

Minnesota: CONQUERED

We are extremely thrilled to announce that our next conquest will bring Einstök to the Viking state of MINNESOTA! Clear River Beverage will handle the distribution of our award-winning Icelandic ales in the Viking state.


Clear River, which services Minnesota’s Twin cities and adjacent markets, distributes an expanding portfolio of craft and imported beers. “Clear River Beverage offers a welcomed opportunity for Einstök to satisfy the thirst of Minnesota’s thirsty Vikings.” said David Altshuler, Einstök Co-Founder and President.


Einstök is still the largest exporter of alcoholic beverages originating from Iceland (based on data from Statistics Iceland). Join us in our conquest to expand to all 50 U.S. states and invest today so that no thirsty Viking is left behind!


INVEST TODAY!

11.07.22

$700,000+ RAISED!

Vikings, we have reached another major milestone: we've raised OVER $700,000 in committed investments! We are only $360,000 from reaching our campaign goal of $1,070,000. 2/3rds of the way there!


We would like to thank all of our loyal Vikings for joining us in our adventure to conquer the craft beer space! We are working hard to bring our beers to all 50 states in the U.S. and even more territory internationally. We couldn't have done it without your contributions and continued support for our cause.


INVEST TODAY!

11.02.22

Upstate New York: CONQUERED

Vikings, we have some very exciting news to share with you: we have conquered upstate New York! Craft Beer Guild Distributing of New York will handle the distribution of our award-winning Icelandic ales in the Empire State.


“Craft Beer Guild Distributing NY, located in New Paltz, New York, which services Westchester and Rockland counties, the Hudson Valley, the Capital Region and the Adirondacks, offers Einstök the ability to broaden distribution throughout the markets well served by Craft NY”, said David Altshuler, Einstök Co-Founder and President.


Since our inception in 2011, our U.S. sales have consistently increased year after year, and our distribution continues to pursue a healthy growth. Join us in our conquest to expand to all 50 U.S. states and invest today so that no thirsty Viking is left behind!


INVEST TODAY!

10.27.22

Corpus Christi, Texas: CONQUERED

Vikings, we are pleased to announce our latest distribution deal that will bring Einstök brews to craft beer lovers in the Gulf Coast region of South Texas.


This new market will be distributed by Sparkling Beverage Distributors. As one of the few privately owned Pepsi bottlers and distributors, they present an exciting opportunity for Einstök to satisfy the thirst of South Texas Vikings.


“While we are well served by several distributors covering the major Texas cities, we were looking for representation in Corpus Christi and Sparkling represents a terrific opportunity,” said David Altshuler, Einstök Co-Founder and President.


We want to thank all of our loyal Vikings who have supported us in our adventures as we continue to grow. Join us in our conquest to expand to all 50 U.S. states and invest today so that no thirsty Viking is left behind!


INVEST TODAY!

10.18.22

Beer Spotlight: Icelandic Winter Ale

Embrace the winter months with our limited-edition Winter Ale! Brewed with hand-cut and whisky-cured spruce and smoked Icelandic barley, this winter seasonal brew brings out full-bodied flavor for a smooth & smoky finish and guaranteed satisfaction.


Our Winter Ale pairs well with smoked lamb and pork, as well as dark chocolate. It also complements traditional Icelandic dishes, like Svidahausar and Þorramatur.


Discover more about our Winter Ale HERE!

10.12.22

Beer Spotlight: Icelandic Doppelbock

Introducing our Doppelbock - a celebration beer for the holidays! Rich in both taste and aroma, our winter seasonal brew perfectly combines malted barley and chocolate tones for a mellow whisky finish. Our Doppelbock has a smooth full-body thanks to its sweet caramel notes, leaving you warm and satisfied on cold winter nights.


Our Doppelbock pairs well with traditional holiday fare such as roast turkey, brisket, pork loin, lamb chops, ham, short ribs, and duck. It also complements desserts such as chocolate cake, crème brûlée, ice cream, and gelato.


Discover more about our Doppelbock HERE!











Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Einstök Beer Company.

$250.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$500.00

Valhalla Calling

Invest $500+ and receive a $50 Einstök Merch Gift Card

$1,000.00

Adventures Ahead

Invest $1,000+ and receive a $75 Einstök Merch Gift Card and 5% bonus shares

$2,500.00

Ruthless Raider

Invest $2,500+ and receive a $100 Einstök Merch Gift Card and 10% bonus shares

$5,000.00

Savage Seafarer

Invest $5,000+ and receive a $150 Einstök Merch Gift Card and 15% bonus shares

$10,000.00

Odin’s Treasure

Invest $10,000+ and receive a $250 Einstök Merch Gift Card and 20% bonus shares

$25,000.00

Norsemen & Northern Lights

Invest $25,000+ and receive $500 Einstök Merch Gift Card and 25% bonus shares

JOIN THE DISCUSSION













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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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