INVEST IN EINSTÖK BEER COMPANY TODAY!
Einstök delivers a refreshingly delicious line of premium craft beers that have garnered international and critical acclaim. Currently available in 24 countries, we are the #1 craft beer in Iceland, as well as the country’s #1 alcohol export.
The overall beer market continues to grow! Valued at $100.2 billion in 2021, the market is projected to reach $210.78 billion by 2028. The craft beer market segment grew 21% to $26.8 billion in 2021, with the import beer market growing 21% over 2020.*
Einstök has national account relationships with chains such as Total Wine, Whole Foods, Trader Joe's, Publix, and Target, among others.
*Market statistics provided by The Brewers Association (source)
Not all beers are created equal. In Akureyri, Iceland, where our beer is born, water from prehistoric glaciers flows down the Hlíðarfjall Mountain, through ancient lava fields. This naturally filtered water provides a foundation so balanced and pure, it doesn’t even need to be treated before we start brewing, making it perfect for deliciously refreshing craft ales and lagers.
Einstök boasts the distinct pleasure of being the only globally distributed Icelandic craft beer, with a community of Honorary Vikings from all across the globe joining our adventure. Currently Einstök enjoys a solid U.S. footprint comprising 22 states, and internationally, we can be found throughout Western Europe, China, and Taiwan.
But there's still more to conquer! We hear from legions of thirsty Vikings every day in search of our premium Icelandic ales and lagers, and much like them, we hope to see Einstök on more shelves and menus across every major market in the U.S., as well as additional international markets.
As an established brand with over 11 years of experience, our expedition is only beginning.
The Problem
Variety is the spice of life. Currently there are over 9,100 licensed, domestic breweries in the US (source), yet too many brands dilute the overall excitement of a space that’s inherently special and open to creativity. Einstök continuously strives to brew styles of beer that we think are underserved in the marketplace.
Consumers thirst for a delicious, refreshing craft brew, and in an environment plagued with so many choices, that thirst roars for a beer of distinct, high-end quality.
(source)
The Solution
To stand out in a fiercely competitive market filled with choices, Einstök has created a fleet of delicious brews to quench the thirst of Modern Vikings who yearn for a better beer. We have a host of seasonal and year-round beers, each of which we meticulously developed to be wholly unique and packed with flavor.
Our Icelandic White Ale is the flagship of our portfolio of delicious beer. We use pure Icelandic glacier water and a classic Belgian-style witbier recipe to make a clean, crisp beer that’s balanced with bright orange peel and coriander. It’s easy to drink again and again.
The Icelandic Arctic Pale Ale walks the line of Western hoppiness and Old World subtlety. We combine three kinds of hops for this delectable brew: Cascade hops for American character, and Hallertau Tradition and Bavarian Northern Brewer hops to temper the bitterness. The result is a refreshingly Icelandic Arctic Pale Ale that any Modern Viking would love.
For those who like the dark side, we recommend our Icelandic Toasted Porter. A wondrous blend of dark chocolate notes, aromatic coffee, and toasted malt undertones permeate this Baltic Porter. It’s smooth on the palate and easy to drink, the perfect beer to sip when contemplating your next conquest.
Our Icelandic Wee Heavy will pillage your tastebuds with its otherworldly blend of birch-smoked barley and Icelandic Angelica, a fabled herb used by the Vikings. This Scotch Ale is rich and robust, with a touch of smokiness, and an incredibly balanced palate. Your tastebuds will have no choice but to be conquered.
If you’re looking for a beer that’s as crisp as Iceland’s glaciers, then our Arctic Lager is for you. This delicious combination of Munich & Pilsner Malts and dry-hopped with Citra & Citra Cryo hops yields a full-flavored and refreshing lager worthy of any thirsty Viking.
For a refreshing taste of the Icelandic springtime, try our Arctic Berry Ale, a delicious witbier flavored with hand-picked Icelandic bilberries. To celebrate summer, Einstök offers our Lime & Juniper Pils, a gin-and-tonic-inspired pilsner with a bright and vibrant taste.
When the winter months come around, grab an Icelandic Winter Ale, a full-bodied, smokey ale made with Icelandic spruce tips that’ll warm any Viking’s cockles. Closing our seasonal offerings, and the year, is our Icelandic Doppelbock, a smooth and sweet lager that’s light in body and packed with a chocolatey palate and a whiskey aftertaste.
All of Einstök’s flavor profiles were crafted specifically to pair with food, making us the Chef’s Choice®.
The Market
Einstök’s unwillingness to compromise has led us to become the #1 Icelandic craft beer and fulfill a premium craft import niche around the world. All of our delicious beer styles are brewed with the purest water on earth, trickled down from Icelandic glaciers and naturally filtered through lava rock.
Our community of Honorary Vikings who enjoy our brews around the world is equally as important as the water we source. Einstök takes immense pride in our global fanbase who have helped us conquer part of the premium craft beer space.
Our Traction
Since Einstök was first introduced in 2011, our ability to keep up with demand has been challenging - a problem we’re thankful to have! Currently found in over 20 countries, Einstök has since grown to be an international success.
Our US conquest has expanded to 22 states, and we sell at major retailers such as Total Wine & More, BevMo!, Trader Joe’s, Cost Plus World Market, Whole Foods, Publix, and ABC Fine Wine & Spirits. Moreover, Einstök has proven to be a battle-hardened, pandemic-proof business as we increased our chain sales by 38% over 2019, with a demand that continues to grow by the day.
We’re also proud to boast numerous accolades for our brews. Einstök has won gold, silver, and bronze awards in prestigious beer competitions such as the New York International Beer Competition, the Los Angeles International Beer Competition, and the London International Beer Challenge, with our Arctic Pale Ale even being recognized as one of GQ Magazine’s 100 Best Things in the World.
Why Invest
Einstök Beer is an Icelandic innovation that has captured the hearts and palates of thirsty Vikings around the globe. We believe no other Icelandic beer has achieved our commercial success as a global brand.
Our voracious base, premium ingredients, and undeniably delicious taste, have all propelled us to become the #1 craft beer in our home country, and we’ve created a portfolio of great beers capable of doing the same in the U.S. and abroad.
Einstök has an advantageous position in a booming, craft beer industry that is expected to more than double by 2028* - with all the makings to become a leading premium craft import.
*Source: Fortune Business Insights
Help us conquer the craft beer space and invest in Einstök Beer Company today.
Einstök Beer Company makes premium craft brews that stay true to our Icelandic heritage. Vikings were born to conquer and Einstök is laying siege to all other brews with our expertly crafted Icelandic beers that are as pure as the glacial water we use. Not only do each of our styles quench the Modern Viking’s thirst for great beer, but we like to say that we deliver a wee bit of Iceland in every pint.
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Time-Based:
● First Landing Expedition: Invest within the first 48 hours and receive 20% bonus shares
● Conquer and Plunder: Invest within the first week and receive 15% bonus shares
● Early Invader: Invest within the first two weeks and receive 10% bonus shares
● Loyal Norseman: Invest within the first 30 days and receive 5% bonus shares
Amount Based:
Valhalla Calling
● $500+
○ $50 Einstök Merch Gift Card
Adventures Ahead
● $1,000+
○ $75 Einstök Merch Gift Card
○ 5% bonus shares
Ruthless Raider
● $2,500+
○ $100 Einstök Merch Gift Card
○ 10% bonus shares
Savage Seafarer
● $5,000+
○ $150 Einstök Merch Gift Card
○ 15% bonus shares
Odin’s Treasure
● $10,000+
○ $250 Einstök Merch Gift Card
○ 20% bonus shares
Norsemen & Northern Lights
● $25,000+
○ $500 Einstök Merch Gift Card
○ 25% bonus shares
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Einstok Beer Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.
01.06.23
WE DID IT!
From the very bottom of our hearts, thank you to every one of you that believed in our vision and invested in us. There’s hard work ahead as we use our new financing to conquer the craft beer market, but before we charge boldly ahead, there are rewards in order. To all those who invested, keep an eye out in the coming days for an email from investors@einstok.com .
Vikings, we appreciate you more than we possibly could say. We will be in touch quarterly with updates on our conquest. Until then…
SKÁL!
01.02.23
Vikings, today is the LAST DAY to invest in our campaign, which will end in a few hours. We've raised over $1 million in investments, and we are very close to reaching our goal of $1,070,000.
We want to thank all of our loyal Vikings for their continuous support in helping us conquer the craft beer space over the last few months. If you've already invested, make sure to tell any friends or family about our voyage and invite them to join in!
We can't wait to seize every opportunity to conquer in the coming years, and we appreciate each and every one of you for joining us on our adventure.
12.30.22
Thank you to all of our 1174 loyal Vikings who have invested in our campaign so far! With only 3 days left to invest, we’d like to remind you that you can receive amount-based perks for investing, such as bonus shares and an Einstök merch gift card. Here is the breakdown of the perks you can receive:
Invest $500+ and receive a $50 Einstök Merch Gift Card
Invest $1000+ and receive 5% Bonus Shares & a $75 Einstök Merch Gift Card
Invest $2500+ and receive 10% Bonus Shares & a $100 Einstök Merch Gift Card
Invest $5000+ and receive 15% Bonus Shares & a $150 Einstök Merch Gift Card
Invest $10,000+ and receive 20% Bonus Shares & a $250 Einstök Merch Gift Card
Invest $25,000+ and receive 25% Bonus Shares & a $500 Einstök Merch Gift Card
12.29.22
Vikings, we are extremely thrilled to announce that we have officially raised OVER $1,000,000 in committed investments!
Thank you to all of our loyal Vikings for being a part of our journey in conquering the craft beer space. Since our inception in 2011, we have grown in popularity as Iceland's #1 craft beer and the country's #1 alcoholic export, and we continue to work hard to keep up with increasing demand.
With only 4 days left to invest and less than $70,000 needed to reach our campaign goal of $1,070,000, we hope you will join us on our conquest to expand to all 50 states in the U.S. as well as internationally!
12.28.22
As our campaign is coming to a close in 5 days, we want to thank all of our loyal Vikings for investing in our campaign so far! With your support, we were able to achieve many major milestones in 2022:
✔️ We added THREE new distributors in the U.S. We conquered Minnesota and expanded into upstate New York and deep south Texas.
✔️ We expanded at the Publix supermarket chain in the Southeast.
✔️ We continue to increase the number of SKUs available at chains across the U.S.
✔️ We returned to HEB stores in Texas.
We hope you will join us in our conquests and invest now to be part of our journey in 2023 and beyond!
12.27.22
Vikings, we have officially raised OVER $950,000 in committed investments! We are less than $120,000 from reaching our campaign goal of $1,070,000.
We would like to thank all of our 1108 loyal Vikings for joining us in our adventure to conquer the craft beer space! We are continuously working hard to bring our beers to all 50 states in the U.S. and internationally. With only 6 days left to invest in our campaign, we hope you will join our family so that no thirsty Viking is left behind!
12.26.22
Merry Christmas, Vikings! We wish you a joyous Christmas filled with laughter and love from our family to yours. We hope you are enjoying your favorite Einstök beers and spreading holiday cheer with your loved ones today. Skál!
12.23.22
Vikings, we have officially raised OVER $900,000 in committed investments! We are less than $170,000 away from reaching our campaign goal of $1,070,000.
Thank you to all 1051 of our loyal Vikings for investing in our campaign! With only 10 days left to invest, we invite you to join our ranks and invest TODAY to help us in conquering the craft beer space in all 50 states in the U.S. and around the world, ensuring that no thirsty Viking is left behind.
12.21.22
Vikings, happy Winter Solstice - the darkest day of the year, with the skies only lighting up for about four hours in Iceland! The winter solstice is an ideal time to embark on an adventure to chase the Northern Lights and explore Iceland in the winter.
Afterwards, we recommend stopping by our Einstök Bar in Reykjavik to toast the longest night of the year with our exclusive Einstök beers and specialty cocktails created by our amazing bartenders. Skál!
12.20.22
Thank you to all of our 987 loyal Vikings for investing in our campaign and helping us raise OVER $850,000 in committed investments!
Since our inception in 2011, we have grown to be distributed in 23 states in the U.S. and over 20 countries around the world. With only 13 days left to invest, we hope you will continue to support our campaign before its close and help us expand to all 50 states and globally, so that no thirsty Viking is left behind!
Members get an extra 10% shares in addition to rewards below!
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