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INVEST IN DRINK MONDAY TODAY!

Award Winning Non-Alcoholic Spirits

With over $9 million in lifetime sales, Monday is setting the standard for non-alcoholic Spirits, a category that we feel is set to explode! We plan to advance our growth by expanding beyond our digital channels and into retail, restaurants, and bars across the country.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$249,051.38 Raised

REASONS TO INVEST

The no/low alcohol category just surpassed $11 billion in value (up from $8 billion in 2018) with consumption forecasted to increase by a third by 2026.

We make award-winning products that people love. With over $9 million in lifetime sales, we’re beyond product-market fit and have established Monday as one of the leading brands in an incredibly fast-growing category.

Having served more than 100,000 customers online, it's time for Monday to expand into retail where people eat, drink, and shop. Led by seasoned drinks vet, Ken Young, the brick-and-mortar world is ours for the taking.






the pitch

Consumers are demanding alcohol alternatives and our mission is clear - bring our delicious, non-alcoholic drinks to the World!  Join our journey as we build on our direct-to-consumer success and grow into retail. We pride ourselves on making top-shelf products with great liquid and standout packaging. Our new Leadership Team, led by drinks industry veteran, Ken Young, strengthens our team’s proven track record of growing consumer brands. We’ve never been in a better position for growth!




The OPPORTUNITY


Take Part in What We Believe is a Rarely Seen Category Expansion

Today’s modern consumers are searching out better-for-you adult drinks. Many seek to moderate their alcohol intake, while others are removing it altogether, all while demanding sophisticated taste and a comparable experience. 


Enter Monday. Our non-alcoholic Spirits provide the look, feel, and unmistakable taste of your favorite cocktails without the consequences of alcohol. We have successfully built an award-winning digital-first brand through direct-to-consumer sales online, and are now partnering with more retailers to expand our brick-and-mortar presence.


Looking beyond these channels, Monday goes where traditional beverage alcohol brands can’t, directly serving the underserved needs of consumers and accounts by participating in events and social functions where alcohol can’t be consumed.



THE MARKET & OUR TRACTION


We’re Riding a Tidal Wave of Growth  

There is a drinking culture revolution underway. 


The non-alcoholic Spirits market grew 113% year-over-year, outpacing non-alcoholic beer, wine, and malt beverage peers (Jan 2022). While the global market has exceeded $11 billion in value, up from $8 billion in 2018! (source)


We launched as a digital-first brand and found early success 

  • Named “One of the Fastest Growing DTC Brands” by Business Insider
  • Top Rated Non-Alc Spirits on Amazon 
  • Reached 100,000+ households 

We’ve been testing our brand with select retail partners 

  • 1,000+ brick-and-mortar customers including independent retailers, restaurants, bars, and coffee shops
  • 99.8% sell-through rate



Since our launch in March 2020, we have earned $9 million in lifetime sales. We are among the top-rated non-alcoholic beverages on Amazon, and we have won 13 awards from prestigious spirits groups.  



There is a social shift underway to offer, and encourage, moderation which is a huge tailwind for our category.


*Sourcesourcesource


From emerging trend to established better-for-you lifestyle, we’re getting mainstream coverage for our brand and category.  


WHY INVEST


Proven Brand & Fast Growing Category 

We have a proven track record of delivering award-winning products and millions in revenue all with a digital-first direct-to-consumer approach. As the category gains critical mass, we have an opportunity over the next two years to cement our position as one of the leading Spirits brands in the U.S. 


Our Growth Strategy 


We take a “Perfect Pour” approach to Monday Markets.


We value quality over quantity in our retail expansion. This enables us to deliver potent brand activations, develop deep (not wide) relationships, and ensure our model works at a key market level before going national.



With your help, this raise will enable us to put boots on the ground and expand our retail presence to seize this moment and lead the non-alcoholic cocktail revolution. Join us as we bring the Monday Lifestyle to thirsty, healthy consumers across the country!


Who We Are


We are a pioneering brand in the emerging non-alcoholic drinks category.



The name "Monday" was chosen to represent the start of a new week, and to encourage people to make a conscious decision to start off in a positive and refreshing way. 


Our goal is to bring a touch of luxury and elegance to everyday life through our products and the cocktails you can craft, and to create a glamorous sense of nostalgia for a golden age of design.


We are committed to promoting a healthy, positive, and sustainable lifestyle, and to make it easy for people to make good choices.


Cheers!

ABOUT

HEADQUARTERS
5245 Avenida Encinas Suite A
Carlsbad, CA 92008

With over $9 million in lifetime sales, Monday is setting the standard for non-alcoholic Spirits, a category that we feel is set to explode! We plan to advance our growth by expanding beyond our digital channels and into retail, restaurants, and bars across the country.

TEAM

Kenneth Allen Young

Kenneth Allen Young

Chief Executive Officer

Ken has spent over 15 years creating wins for globally recognized beverage companies including Anchors Brewers & Distillers (sold to Sapporo), Gruppo Campari, Treasury Wine Estates, and Young’s Market Company. Much of that time was spent around craft spirits, cocktail culture, and mixology. As an advisor and investor, Ken has guided many founder-led emerging beverage companies towards growth and maturity with his wealth of diverse category experience across many food & beverage verticals.

Ken works approximately 3 hours per week as Board Chairman for BASECAMP Consulting Group, and 1 hour per week as Managing Partner for Flywheel Strategic Partners in addition to his 40 hours per week in his role with Drink Monday.

Anthony Domenici

Anthony Domenici

Chief Financial Officer

Anthony is a cross-functional executive that happens to be a financial expert. He's a well-rounded financial leader with 18+ years of experience in finance, treasury, and accounting. Extensive experience in public and private companies in financial services, real estate, and CPG industries. Dynamic thought leader and strategic business partner to all levels of an organization. 

In addition to Anthony working approximately 35 hours per week in his role with Drink Monday, he also currently spends 5 hours a week serving as co-founder and CFO of BASECAMP Consulting Group.

Christopher L Boyd

Christopher L Boyd

Co-Founder & Chairman of the Board

Chris has spent the last 22 years passionately creating high impact wins for organizations that improve lives across a broad set of industries (Pharma, Biotech, Hospitality, Live Event, Mgmt Consulting, and Consumer Packaged Goods). The common threads from his deep experience includes transforming complex problems into tangible plans and deliverables, building effective teams that execute at a high level, and creating products / services that make a difference. Chris is also a 3x successful entrepreneur and founder dedicated fully to supporting the mission and vision of Monday.

Marcelo Mascarenhas Kertesz

Marcelo Mascarenhas Kertesz

Co-Founder & Board Member

Born in Brazil, Marcelo’s career path has indeed been unique and diverse, but with creative excellence and a passion for strategy and results being a common theme throughout.

Starting with an award-winning career in advertising back in Brazil — where he worked for clients big and small, global and local —, Marcelo later ventured into the political world as a sharp creative and strategist, amassing an amazing track record in electoral marketing. Altogether, Marcelo has acted decisively in seven presidential elections, in five different countries, six which were victorious.

Now established in Southern California, Marcelo serves as the Chief Marketing Officer (CMO) at MANSCAPED and, as co-founder and previous Chief Creative, has a seat on the Board of Directors of Drink Monday.

Tonya Wearner

Tonya Wearner

Co-Founder & Board Member

Tonya is the Senior Vice President of International Sales, Marketing and Supply Chain at Califia Farms. Leading market expansion in to new territories and channels of distribution along with local manufacturing solutions. She was previously the SVP of Ecommerce at Quest Nutrition and aided in their sale to The Simply Good Foods Company.

Garrett Potter

Garrett Potter

Investor & Board Member

Garrett is a CPG executive with 15+ years of experience working with high-growth companies. He began his career in M&A and fundraising, leading mid-market transactions across a variety of industries, then joined a private equity firm focused on growth capital investments in emerging lifestyle brands, including prAna, Boingo, Acorns Grow, and many others. For the past 8 years, Garrett has been working in CFO/COO roles for start-up CPG brands, leading one to an IPO (Hylete) and two others to strategic acquisitions (SKLZ; Vessel).

Garrett works approximately 40 hours per week as CFO/COO for goPure Brands in addition to working 2 hours per week in his roles with Drink Monday.

Michael Francis Marckx

Michael Francis Marckx

Board Member

Michael Marckx is a global leader, brand strategist, TEDx Speaker and an event, media and storytelling maven, championing categories like apparel, footwear, watches, eyewear, accessories, and bicycles. He has spent his entire career immersed in the youth & sport cultures in various roles from Creative Director to CEO, Chief Marketing Officer to Chairman of the Board. He was president & CEO of SPY Inc, leading a massive turnaround of the publicly-traded brand, and his creative leadership has helped a varied list of other brands and institutions like Surfrider Foundation, adidas, Nixon, Billabong, Ocean Pacific, Globe, 100%, Bluetorch, Outdoor Retailer and Surfing Magazine to name a few. A frequent lecturer on Marketing, Branding & Culture, Marckx enjoys learning from anyone willing to share. 

Ricardo Camargo

Ricardo Camargo

Investor & Board Member

Ricardo Camargo is a brand builder and business leader with 20+ years of experience in the global brand space. As the Founder and CEO of Vapor Studio, a global brand design consultancy, he has partnered with renowned clients such as adidas, Treasury Wine Estates, Medterra, Oakley, and Burton, specializing in innovative brand strategy. Ricardo's expertise spans a range of verticals, including food & beverage, health & wellness, and consumer electronics. He brings a wealth of knowledge and experience to every project, helping his clients achieve their business goals and create consumer-centric experiences.

Taylor Hartley Foxman-Weiner

Taylor Hartley Foxman-Weiner

Board Member

Taylor is a strategic advisor for 40 CEOs of leading emerging beverage brands globally; additionally she serves as a board advisor for 4 venture capital firms, hosts 2 podcasts on the convergence of retail, beverage and culture and contributes to Rolling Stone via her role on the Culture Committee. Prior to The Collective, Foxman served various roles across global beverage corporations such as Gruppo Campari, Boston Beer Company, Pernod Ricard, Stoli Group, Sidney Frank, Edrington Americas and more.

TERMS

Drink Monday
Overview
PRICE PER SHARE
$1.66
DEADLINE
Jun 30, 2023
VALUATION
$23.03M
FUNDING GOAL
$15k - $1.5M
Breakdown
MIN INVESTMENT
$250.66
MAX INVESTMENT
$1,499,997.58
MIN NUMBER OF SHARES OFFERED
9,036
MAX NUMBER OF SHARES OFFERED
903,613
OFFERING TYPE
Equity
ASSET TYPE
Preferred Stock
SHARES OFFERED
Series Seed Preferred Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$1,502,967

$1,528,604

Cash & Cash Equivalents

$438,202

$480,430

Accounts Receivable

$4,129

$26,199

Short-Term Debt

$168,804

$524,509

Long-Term Debt

$814,173

$0

Revenue & Sales

$3,724,908

$3,473,326

Costs of Goods Sold

$2,243,991

$2,129,443

Taxes Paid

$0

$0

Net Income

-$928,759

-$1,024,487

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Bonuses*

Time-Based Perks

Early Bird Bonus

Invest at any level within the first two weeks and receive 5% bonus shares

Avid Investor Perks

These are time-based at a specific level of investment

$5,000+ within first 72 hours and get 15% bonus shares 

$5,000+ within the following two weeks get 10% bonus shares 

Amount-Based Perks

$250+ | Tier One

Invest $250+ and receive one bottle of your choice, delivered to your door ($45 value) 

$500+ | Tier Two

Invest $500+ and in addition to the above, receive one bottle of our exclusive new Spirit before it’s available to the public ($90 value) 

$1,000+ | Tier Three

Invest $1,000+ and in addition to the above, you’ll be fully stocked with our Trio Spirit pack including Gin, Whiskey, & Mezcal ($225 value)

$2,000+ | Tier Four

Invest $2,000+ and in addition to the above, you’ll receive an additional $200 of Monday Spirits of your choice

$5,000+ | Tier Five

Invest $5,000+ and in addition to the above, you’ll receive an additional $500 of Monday Spirits of your choice

$10,000+ | Tier Six

Invest $10,000+ and in addition to the above, you’ll receive an additional $1,000 of Monday Spirits of your choice

$25,000+ | Tier Seven

Invest $25,000+ and in addition to the above, you’ll receive an additional $2,500 of Monday Spirits of your choice

$50,000+ | Tier Eight

Invest $50,000+ and in addition the above, you’ll become a coveted Monday Tastemaker Member (you’ll be included in our R&D process, being able to sample new products and provide feedback to our team before they hit market) 

Loyalty Bonus

5% Bonus Shares to Loyalty Members.

The 10% StartEngine Owners' Bonus

Drink Monday, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series Seed Preferred Stock at $1.66 / share, you will receive 110 shares of Series Seed Preferred Stock, meaning you'll own 110 shares for $166. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Loyalty Bonus, in addition to the aforementioned bonus.

NEW UPDATES

06.01.23

🤫We have a secret and you’re the first to know

This new Spirit is going to be the fourth in the Monday NA lineup and we’re out-of-our-minds excited! 

What’s the big deal you might ask? Well you probably don’t know that it takes us a year to develop a new product. We go through pain-staking detail in our formulation to reach our top-shelf standards. This new spirit went through over 100 R&D iterations! 

Not only will you be the first to know exactly what this new mystery Spirit is, but all investors ($500 tier and up) will get a free bottle to their doorstep before anyone else.

PRESS

Article Image
Liquor.com

The Best Non-Alcoholic Spirits and How to Use Them

Article Image
Bloomberg

Six Zero-Proof ‘Liquors’ That Taste Almost Like the Real Thing

Article Image
Vogue

What to Drink If You’re Not Drinking: The Best Non-Alcoholic Spirits for Dry January

Article Image
GQ

The Best Non-Alcoholic Drinks Will Leave You Feeling Good the Next Day

Article Image
Forbes

12 Non-Alcoholic Drinks To Get The Party Started This Holiday Season

ALL UPDATES

05.24.23

Hello to our campaign community, it’s time for some Q&A

This is our third crowdfund and we’ve enjoyed getting to know more than 1,000 investors and many more in the community supporting our mission. 

On StartEngine, we now have more than 600 followers and would like to get to know the community better, to understand what questions you might have about investing in Drink Monday. 

  • Are you interested to know more about our move into retail? 
  • Would you like to know more about our innovation and product strategy?
  • Curious about how we got started or how we’re delivering value to our consumers?
  • Maybe you’re a fan of our cocktail kits and want to know more.

Please send through your comments and questions on the campaign page and I’ll be here to answer each one. 

Cheers, Ken

05.23.23

Chris Rock served Monday at his Netflix premier

Monday made the news when Chris Rock put together a ‘rocktail’ kit for his guests during the Netflix premier of Outrage. We were delightfully surprised and this moment shows the growth and awareness of the non-alcoholic category. Cheers!

05.19.23

Chapter 2 - DTC goes IRL

As a follow on from an earlier campaign update (Chapter 1 - Origin & DTC), I’m excited to tell you more about our brick-and-mortar strategy. 

So why after building a successful DTC (direct-to-consumer) brand, is Monday pivoting to retail, bars, and restaurants?  

👉 Profitability 

Growing a DTC business isn’t profitable until you reach scale. In fact it’s become increasingly more expensive to acquire and retain customers online in the past two years. We recognize that our digital channels are essential for our brand and loyal consumer base, but in order to be profitable we must open and expand the brick-and-mortar channel where our contribution margin is much higher compared to DTC. 

👉 Scale 

Building on profitability, we need scale. By expanding into retail, we’re partnering with distributors in various markets. Collectively those distributors have thousands of salespeople and service tens of thousands accounts across the country. The cost of scaling this channel is much less compared to DTC and we’re exponentially growing our brand reach with in-real-life brand champions.

👉 Brand Building 

Along the way to profitability and scale, we must keep Brand center to everything we do. Our brand - Drink Monday - is the value we’re building as a business. Our goal is to seek institutional investment and eventually an exit, in order to be attractive we must have a standout brand. 

We’re making moves toward building a profitable, outstanding brand, and hope you’ll come along for the ride! 


05.17.23

For Monday, Retail Is Powerful

Here’s a crazy thought about our growth story. 

Wines & Spirits brands are traditionally built in a regulated three-tier system where brands must use a distributor to reach their retail customers. 

100% of a Wine & Spirits brand’s revenue comes from sales to a distributor. 

Now, over here at Monday we have been able to build revenue up to $9 million in just three years WITHOUT using any traditional distributors. We’ve reached more than 100,000 households who know our brand, who love our liquid, who are ready to buy Monday where they eat, drink, and shop. 

After finding early success online, we’re only now adding the biggest revenue channel to our business. That’s crazy exciting!

Your investment in this fundraise will directly accelerate our move into retail. We’re planning to get on shelves at stores like Beverages & More and Target and on more zero-proof menus with bars & restaurants across the country. 

The Monday Moment is now. Cheers! 

05.12.23

Mixing with Monday featuring Brooklyn's Ivy Mix

Ivy Mix is a drinks enthusiast and owner at Brooklyn's James Beard nominated Leyenda.

Today we're featuring her With or Against Me cocktail that she crafted in partnership with Monday friends Boisson and Avec. Monday Whiskey is balanced with Avec's Spiced Mango and Passionfruit mixer in this bright, refreshing cocktail


Media credit Boisson | IG post

With or Against Me feat. AVEC Spiced Mango and Passionfruit 

1 oz Monday NA Whiskey
.5 oz lemon juice
.5 oz pineapple juice
.5 oz simple syrup
Stack and shake with ice, top with Avec

Cheers!

05.11.23

NYC Chelsea Market Modern Pop-up Live Today

In collaboration with our friends at Consumerhaus and Neighborhood Goods, we’re loading the shelves with our non-alcoholic Spirits! You can find our whole range at this Chelsea Market pop-up through July 11th. 

We’re proud to be alongside dozens of the hottest consumer brands — from low-sugar lollipops to low-carb ramen to Gen Z skincare to sustainable haircare.


Monday will be serving non-alcoholic cocktails during the Launch Party on Saturday May 13th. 

Read more about Neighborhood Goods and Consumerhaus

05.09.23

Monday Launches National On-premise Account

We’re thrilled to announce our cocktail launch with SPIN, the original ping pong social club. SPIN has eight locations in the US and Canada with its ninth opening in none other than Times Square later this summer.  

This is Monday’s first national on-premise account activation, covering cities from Seattle to New York.  

Alongside their incredible scratch kitchens and elevated beverage menu, SPIN is featuring a few Monday cocktails –

Spirit Free G&T
Monday Zero Alcohol Gin, Elderflower Tonic, Love Potion Bitters

Bombus Nectar
Monday Zero Alcohol Gin, Rosemary, Lavender, Honey, Lemon

Chilly Pepper
Monday Zero Alcohol Mezcal, Pineapple, Lime, Cosa Nostra Shrub

Cheers!

05.08.23

Monday Makes Dieline’s Coveted 2023 Shortlist

Since 2010, Dieline has recognized the absolute best brands in packaging design. Now in its 13th year, Dieline Awards remains one of the world’s leading packaging design competitions, honoring some of the best creatives and agencies working today.

Check out the full list: https://thedieline.com/blog/2023/5/4/2023-dieline-awards-shortlist?

05.04.23

Cinco de Monday

We’re celebrating Cinco de Mayo here the Monday way - free of alcohol, full of spirit! 

Our Mezcal packs a punch, whether you’re making a spicy margarita, paloma, or a bloody maria, you’re in for a good time. 

This Cinco we’re excited to highlight our partnership with the iconic mixer brand, Fever Tree. They’re celebrating the launch of new cocktail mixers - Margarita and Bloody Mary - in NYC with their notorious Fever Tree Cocktail Truck

They will be serving Monday Mezcal in a Bloody Maria (recipe below)  


Monday Bloody Maria

  • 2 oz Monday Mezcal
  • 4 oz Fever Tree Bloody Mary Mix
  • 4 dashes Worcestershire
  • 4-5 dashes Tabasco (to taste)
  • Pink celery salt
  • Black pepper
  • 1 tbsp olive juice
  • Squeeze of lemon & lime

Combine ingredients and cocktail shaker with ice. Give a gentle shake to combine. Strain over ice into cocktail glass. Add your garnishes.


Check out the NYC Cinco activation on Instagram

👉 @drinkmonday

👉 @fevertree_usa

Salud! 

05.04.23

Our Retail Strategy Starts with On Premise

In the traditional beverage alcohol industry, brands are built in the on-premise (bars, restaurants, and the like). This is where people socially drink and experience new brands. It’s also where a new brand can engage and educate bartenders and mixologists, create champions of the brand behind the bar. 

We were recently covered by BevNet, a well known beverage industry trade publication, to discuss our retail strategy.

Read more here: https://www.bevnet.com/spirits/2023/non-alc-spirits/



Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Drink Monday.

$250

Earn 10% Bonus Shares

Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.

$250

Tier One

Invest $250+ and receive one bottle of your choice, delivered to your door ($45 value).

$500

Tier Two

Invest $500+ and in addition to the above, receive one bottle of our exclusive new Spirit before it’s available to the public ($90 value).

$1,000

Tier Three

Invest $1,000+ and in addition to the above, you’ll be fully stocked with our Trio Spirit pack including Gin, Whiskey, & Mezcal ($225 value).

$2,000

Tier Four

Invest $2,000+ and in addition to the above, you’ll receive an additional $200 of Monday Spirits of your choice.

$5,000

Tier Five

Invest $5,000+ and in addition to the above, you’ll receive an additional $500 of Monday Spirits of your choice.

$10,000

Tier Six

Invest $10,000+ and in addition to the above, you’ll receive an additional $1,000 of Monday Spirits of your choice.

$25,000

Tier Seven

Invest $25,000+ and in addition to the above, you’ll receive an additional $2,500 of Monday Spirits of your choice.

$50,000

Tier Eight

Invest $50,000+ and in addition the above, you’ll become a coveted Monday Tastemaker Member (you’ll be included in our R&D process, being able to sample new products and provide feedback to our team before they hit market).

JOIN THE DISCUSSION

0/2500

DF
Derek Fenwick

7 days ago

Hi Ken, thanks for the invitation for questions. I want to ask about exit strategy. There are thousands of companies that have raised on SE and other platforms, but only a handful have exited for Reg CF investors to get a return. What are the right conditions for Monday to exit? And how far away from that are we?

1

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JT
Jessica Truelyt

16 days ago

Excited to support the growth of Drink Monday! I'm in SoCal and would love an opportunity to tour the distillery/tasting room.

1

0













MD
Michelle Duvall

a month ago

I own a bar/restaurant/indoor golf club in Madison, WI. We have one of the largest N/A bar programs in the state. (Having been sober since 2014, developing this arm of the business has been my personal passion since we opened. ) I created a drink on our House N/A Cocktail Menu with the Zero Alcohol Mezcal last year (it's been a top three seller since that menu's inception, there's 13 options) and we sell the Zero Alcohol Mezcal by the bottle in our retail section. The product moves! I was pumped when the SE email arrived. Excited to see this company, and the whole market grow.

1

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CZ
Christopher Zusin

10 INVESTMENTS

a month ago

Can you guys explain the loan at 17% interest that also appears to have a 3.5% revenue share as a return of principal? 17% is mind-boggling and it seems like you could have gotten better interest even from credit cards...

3

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TB
Taylor Bullock

a month ago

Hello, can you advise how this affect my Crowd SAFE inventment on Republic? This is how the contract reads below, which makes me think my investment should convert to shares at this price. If an Equity Financing occurs before this instrument terminates in accordance with Sections 1(b)-(d) (“First Equity Financing”), the Company shall promptly notify the Investor of the closing of the First Equity Financing and of the Company’s discretionary decision to either (1) continue the term of this Crowd SAFE without converting the Purchase Amount to Capital Stock; or (2) issue to the Investor a number of shares of the CF Shadow Series of the Capital Stock (whether Preferred Stock or another class issued by the Company) sold in the First Equity Financing. The number of shares of the CF - 2 - Shadow Series of such Capital Stock shall equal the quotient obtained by dividing (x) the Purchase Amount by (y) the First Equity Financing Price.

1

0













CZ
Christopher Zusin

10 INVESTMENTS

2 months ago

When are your 2022 financials coming out?

2

0













GM
Gordon Meyer

22 INVESTMENTS

2 months ago

Kickstarter backer #259 here. I was hoping you'd give SE a try eventually. I suspect distribution to retailers has some challenges, being outside the heavily regulated spirits category, but probably perceived by many as some kind of spirit. I'm excited to hear and see where that path will take Monday as it moves forward.

1

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JR
Jonathan Ralston

2 months ago

I was part of an investment round in June of last year and jumped at the opportunity to be a part of Monday's continued growth. Best zero proof whiskey I've ever had! I'm excited to see how large market share will expand as word spreads.

1

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SM
Shaun McKinley

2 months ago

Excited for the growth of this company! The leadership team is amazing.

1

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With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

PREVIOUSLY CROWDFUNDED
$1,324,127.92
RAISED
$249,051.38
INVESTORS
228
MIN INVEST
$250.66
VALUATION
$23.03M

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IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON STARTENGINE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.


www.StartEngine.com is a website owned and operated by StartEngine Crowdfunding, Inc. (“StartEngine”), which is neither a registered broker-dealer, investment advisor nor funding portal.


Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRA/SIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.


Investment opportunities posted and accessible through the site are of three types:


1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.


Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.


By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.


Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.


California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.


StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.