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INVEST IN CLEAR GENIUS® TODAY!

Keep the Cartridge, Replace the Pod®

Clear Genius® is the first water pitcher filtration system featuring a patented reusable cartridge which results in a reduction of plastic waste in our environment. The Clear Genius® reusable cartridge fits directly into Brita® PUR® or Clear Genius® pitchers. Keep the cartridge and simply replace the Clear Genius® filter pod. This innovative product provides a more environmentally conscious and cost-effective approach to filtering tap water at home by reducing plastic waste.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$104,335 Raised

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REASONS TO INVEST

Innovative: The first eco-friendly, PATENTED, sustainable water filtration system that features reusable cartridges and replaceable Filter Pods®.

Disruptive: The patented reusable cartridge and replaceable Filter Pod® fit directly into Brita®, PUR® and other big brand pitchers at a lower cost and eliminate the need to dispose of the single-use plastic cartridge.

Proven: Certified by the Water Quality Association to meet NSF/ANSI standards 42 and 53, which reduce harmful contaminants while improving taste; attained over 30,000 customers across e-commerce and retail, including Amazon.com and Walmart.com; is placed in over 1,100 Publix grocery stores; and over $2.3 million has been invested by the principals.

ABOUT

HEADQUARTERS
103 Koch Rd.
Corte Madera, CA 94925
WEBSITE
View Site

Clear Genius® is the first water pitcher filtration system featuring a patented reusable cartridge which results in a reduction of plastic waste in our environment. The Clear Genius® reusable cartridge fits directly into Brita® PUR® or Clear Genius® pitchers. Keep the cartridge and simply replace the Clear Genius® filter pod. This innovative product provides a more environmentally conscious and cost-effective approach to filtering tap water at home by reducing plastic waste.

TEAM

Thomas D. Kraatz
Thomas D. Kraatz
Chairman of the Board

Tom Kraatz’s career spans 35 years in management consulting, mergers & acquisitions, marketing and brand management. His experience includes executive level positions in the consulting, packaging distribution and consumer products sectors. In 1998, Kraatz acquired Senoret Group, Inc., a CP company in the lawn and garden category. Through strategic acquisitions and organic growth, the company developed and marketed several leading brands at the nation’s largest retailers. The company was sold in 2012 to a Brockway Moran portfolio company. In 2015, Kraatz formed an investment group to launch the Clear Genius® brand, a newly patented water filtration system for home use. Kraatz serves as Chairman of the Board. Tom works 20 hours per week for the Company.

Education

University of Missouri, Master's of Business Administration

Dan Coffman
Dan Coffman
Board Member; Chief Financial Officer

Dan Coffman is a business professional with over 40 years of certified public accounting experience and is the founder of Coffman and Company, P.C. During his accounting career, Dan also invested in a variety of highly successful businesses that include a sanitary landfill, a title insurance company, and a nationally known manufacturing company producing products under the brand names TERRO and Sweeney's. In 2004, Dan and a group of individuals introduced a new chartered bank known as Sterling Bank, for which Dan has served as a Board Director since its inception. Dan recently invested in a hotel portfolio and is widely sought and respected for his business acumen. Dan works 20 hours per week with the Company.

Education

Missouri State University, Bachelor of Science, Accounting. Dan is a member of the American Institute and Missouri Society of Certified Public Accountants.

Roy G. Mayo
Roy G. Mayo
Founder and Advisor to the Board

Roy is the inventor of Clear Genius®. From concept to final creation he developed a solid line of product offerings and managed the startup business into a successful e-commerce and brick-and-mortar model utilizing a cost per acquisition marketing approach with a targeted customer lifetime value. He has been integral to the growth and success of numerous consumer brands including Terro, Sweeney’s and Shultz Company (now part of Spectrum Brands). Roy works 10 hours a week for the Company.

Education

Business, Mathematics and Computer Science, Purdue University and the University of Missouri

Harry R. Kraatz

Harry R. Kraatz

Director; Chief Executive Officer

Harry has held various positions including Vice Chairman of the Board of Commercial Bank of San Francisco (NASD/CBSF) and Chief Executive Officer of Finet Holdings Corporation, a national mortgage brokerage firm (NASD/FNET). He was President of Swensen’s Ice Cream Company (NASD/SWEN) which he grew from 30 stores to over 400 stores in 40 states and 14 countries. In 1998 he served as Vice-Chairman of the Board, Chief Executive Officer, and President of ACA JOE International (NASD: ACAJ). Harry has also served as a court appointed “Responsible Party” for numerous bankruptcy cases and was appointed by the United States Bankruptcy Court as Liquidating Trustee for Redsky Interactive, Inc.
Harry works full time with the Company.

SMSU, Bachelor of Science, Marketing

Shelly Thigpen

Shelly Thigpen

Marketing

Shelly is an accomplished marketing and product development specialist with expertise in creating, building and driving all aspects of marketing, product development and branding. Recognized as a proactive, creative, partner with keen insight while focused on the Company’s objectives and ROI. Her experience spans a broad array of industries, working with exceptional companies and extraordinary people. She has created remarkable products and programs that not only align with the customer’s needs but also generate new untapped demand and revenue. Shelly works closely with stakeholders to set current and long-term goals for the Company, designs and reviews the marketing budget and manages internal teams and contractors. Skilled at analyzing data she is able to identify challenges and opportunities for growth. She has worked with notable companies including Levi Strauss & Co, Circle TPR, VSP, National Positions Internet Marketing, State Farm, Macy’s, Silicon Valley Sports & Entertainment, and Federated Department Stores. Shelly works full time with the Company. 

Education

UC Berkeley Extension - Advanced Certificate, Social Media Marketing

University of California, Berkeley, B.S. Business Administration and Marketing

Jeffrey Singer

Jeffrey Singer

Consultant

Jeffrey is an entrepreneur and consultant in the chemical industry with over fifteen years of experience in business development, engineering and global marketing across the water treatment, pharmaceutical, biotechnology and chemical process sectors. He began his career at one of the world’s largest ion exchange resin manufacturers where he held several positions that ranged from product growth to global marketing initiatives focused on pharmaceuticals and specialty applications. From there, he went on to start several companies in the water treatment space, many of which were acquired or merged into larger organizations. He then began consulting for the world’s largest coconut shell carbon manufacturer where he focused on supporting and growing their ion exchange resin division while facilitating cross-selling efforts with activated carbon products. 

EDUCATION

University of the Sciences in Philadelphia, Pharmaceutical Business, Pharmaceutics

Minor in Marketing and Business

Michael Kelly

Michael Kelly

Chief Technology Advisor

Michael brings 35 + years of experience leading a multi-discipline team of chemists and engineers in developing and commercializing water treatment systems. Mr. Kelly has broad experience in drinking water, wastewater and chemical process markets. The past 20 years Mr. Kelly has focused on technologies for removing contaminants from drinking water and industrial wastewater. He is the inventor of eight patents and is published in industry periodicals. Michael works 10 hours per week for the Company.

EDUCATION

Arizona State University, BA Chemistry/Physics

PROFESSIONAL ORGANIZATIONS

American Chemical Society

The Minerals, Metals & Materials Society 

American Institute of Chemical Engineers

Caroline Moll

Caroline Moll

Operations Manager

Caroline is the Operations Manager and a product management specialist with 15 years of experience in product management, new product development, and operations. Caroline currently oversees all inventory management, and website and telephone customer interface. In addition, she is integral to the development and implementation of product marketing strategies, advertising campaigns, sales promotions, tradeshows, and cultivating relationships with all retailer buyers. Caroline holds a B.S. in Management with an emphasis in Marketing. Caroline works full time with the Company.

Beth Bleinter

Beth Bleinter

Customer Service

Beth has more than 10 years experience of customer satisfaction and inside sales. She is our go-to person in all areas of customer service and assists with our accounting and manufacturing requirements. Beth works approximately 15 hours per week for the Company. 

TERMS

Clear Genius®
Overview
PRICE PER SHARE
$1
DEADLINE
May 1, 2021
VALUATION
$5.5M
FUNDING GOAL
$10k - $1.07M
Breakdown
MIN INVESTMENT
$250
MAX INVESTMENT
$1,070,000
MIN NUMBER OF SHARES OFFERED
10,000
MAX NUMBER OF SHARES OFFERED
1,070,000
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Early Bird

First 72 hours - Friends and Family Early Birds | 10% bonus shares

Next 10 days - Early Bird Bonus | 5% bonus shares

Volume

$500 investment and above | Receive free Clear Genius® pitcher and 3 Filter Pods®.

$1,000 | Receive a free Clear Genius® Pitcher with a year subscription of Filter Pods®.

$2,000 | Receive a free Clear Genius® Pitcher with a year subscription of Filter Pods® plus a $200 Patagonia gift certificate plus Clear Genius will make a 1% donation to 1% for the Planet.

$10,000+ | Receive a free Clear Genius® Pitcher with a year subscription of Filter Pods®, plus $500 Patagonia gift certificate + 10% bonus shares plus Clear Genius® will make a 1% donation to 1% for the Planet.

$50,000 investment / same as above + 15% bonus shares + 7 Night vacation worth $4,550 to Vidanta* at one of 5 Luxury Mexico Resorts + Clear Genius® will make a 1% donation to 1% for the Planet.

*Vidanta Website - https://www.vidanta.com

*Vidanta Sale Sheet - https://tinyurl.com/sqhv888

*All perks occur after the offering is completed; travel associated with an invite to LPI is at investor expense.

The 10% Bonus for StartEngine Shareholders

Clear Genius Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNER'S bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $1/ share, you will receive 110 shares of common stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the Company surpasses its maximum funding goal. If prior investments are canceled or fail, they will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus. It will be the highest bonus rate for which they are eligible.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

PRESS

Article Image
Water Technology

Reusable filtration system

Article Image
Cision PR Newswire

Clear Genius™ Reusable Water Filtration System Reduces Plastic Waste in Home Water Filtering Process

ALL UPDATES

04.07.21

JUST THE FACTS… CLEAR GENIUS® IS THE ENVIRONMENTALLY SMARTER ALTERNATIVE.



Clear Genius® is the first water pitcher filtration system featuring a patented reusable cartridge. Utilizing a two-piece reusable cartridge with replaceable Filter Pod®, Clear Genius® fits directly into existing Brita®, PUR® or Clear Genius® Pitchers. This innovative product provides a more environmentally conscious and cost-effective approach to filtering tap water at home.

 

In 2020, there were approximately 10 million households in the U.S. filtering water with a water pitcher which means there were potentially 60 million plastic cartridges being dumped into landfills every year.

 

A single Clear Genius®” Reusable” cartridge (5-year life) can replace up to 30 standard, non-reusable, water filters. In 5-years alone, using the Clear Genius® cartridge system we would eliminate approximately 300 million plastic cartridges or over 11 million pounds of plastic from being dumped into our landfills.  


Invest in Clear Genius®. Invest in our Planet. Invest in your Future!







04.07.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Clear Genius® has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Genius® be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

02.26.21

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Clear Genius® offering. Here's an excerpt describing the specifics of the change:

Clear Genius Inc. extended the length of their campaign.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

02.24.21

THE BEST IS YET TO COME!


Our crowdfunding offering has exceeded the $100,000 mark. Thank you to our amazing investors who have helped us reach this milestone.  Water filtered by a Clear Genius® system provides safe and healthy drinking water while reducing plastic waste with our patented eco-friendly reusable cartridge.  We have certainly had a wonderful start to the year and are honored that you have shared this journey with us! 

02.16.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Clear Genius® has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Genius® be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

01.28.21

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Clear Genius® offering. Here's an excerpt describing the specifics of the change:

Clear Genius Inc. extended the length of their campaign.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

01.11.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Clear Genius® has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Genius® be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

01.07.21

Point of Use Water Treatment System Projected to grow to 23.4 billion by 2025


Point of Use Water Treatment System Projected to grow to 23.4 billion by 2025

 

According to a new market research report by MarketsandMarkets, the global "Point-of-Use Water Treatment Systems Market, is projected to grow from USD 15.0 billion in 2020 to USD 23.4 billion by 2025, at a CAGR of 9.29%. Factors such as increasing water contamination and growing awareness about the benefits of clean drinking water drive the point-of-use water treatment systems market.  

 

The counter-top segment acquired the largest share in the point-of-use water treatment systems market in 2018, in terms of value and is projected to grow at the highest CAGR during the forecast period. Clear Genius® is currently in product development to launch a counter-top unit with highly efficient flow rates and contaminant removal .

 

Tabletop systems such as Clear Genius® pitchers and cartridge systems are part of this projected growth due to the health benefits of filtered water and are convenient to use and have easy maintenance.  Clear Genius® provides an important additional benefit as we more environmentally friendly due to our REUSABLE Cartridge.  

 

It is the perfect time to invest in the point-of-use water segment.  It is the perfect time to invest in Clear Genius®.


12.29.20

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Clear Genius® offering. Here's an excerpt describing the specifics of the change:

Clear Genius Inc. extended the length of their campaign.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

12.08.20

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Clear Genius® has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Genius® be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Clear Genius®.

JOIN THE DISCUSSION

0/2500

SA
Socrates Arindaeng

5 INVESTMENTS

a year ago

I invested with your company, I'm doing my taxes, my question is do i have to report to IRS anything, I did not get any statements from the company.

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Alexandra Letts

6 INVESTMENTS

2 years ago

Hi invested over a year ago, can you please lmk when the perks will ship?

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Robert Monroe

2 years ago

Was promised some sort of resolution, left messages at your phone.....so far nothing

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Robert Monroe

2 years ago

2 months ago I was promised my perks, received a phone call but no product....doesnt speak well for company when an owner cant get promised service

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Robert Monroe

2 years ago

where are the promised perks????

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Michal Lodziana

2 years ago

Good morning, I have been trying to reach clear genuis for the past several months. I received 1 call ball, but the sound quality was poor, so I couldn't make out what was being said.

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Paul Russo

2 years ago

Hi Could you please provide a link or Patent #s to the 2 patents that have been issued for your product. I'd like to see how well protected this product is. Thank you.

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barbara koenig

11 INVESTMENTS

2 years ago

I am thinking of investing. I would like to know how serious is the commitment to move manufacturing into the US? and will it be ALL manufacturing into the US, or just a portion?

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Dynnaro Lenny You, Sr.

13 INVESTMENTS

2 years ago

Invested in Volume Second Tier and never receive a free pitcher and subscribe for a one-year filter pod. Want to invest again but hold on to a promise Tier.

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Alexandra Letts

6 INVESTMENTS

2 years ago

Hi there, when will I receive my pitcher and pods?

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDS

We want you to succeed and get the most out of your money by offering rewards and memberships!

SECURE

Your info is your info. We take pride in keeping it that way!

DIVERSE INVESTMENTS

Invest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

RAISED
$104,335
INVESTORS
195
MIN INVEST
$250
VALUATION
$5.5M

@ 2022 All Rights Reserved

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IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON STARTENGINE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.


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StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.