Company	:	Citizens Holdings LLC
Corporate Address	:	521 E. 12th St, New York, NY 10009
Offering Minimum	:	$14,998.97
Offering Maximum	:	$1,233,999.75
Minimum Investment Amount (per investor)	:	$250.63

Terms

Offering Type	:	Equity
Security Name	:	Class B Common Units
Minimum Number of Shares Offered	:	4,249
Maximum Number of Shares Offered	:	349,575
Price per Share	:	$3.53
Pre-Money Valuation	:	$25,592,500.00

*Maximum number of units offered subject to adjustment for bonus units. See Bonus info below.

Investment Incentives & Bonuses*

Time-Based Perk

Early Bird 1: Invest $250+ within the first 2 weeks | 2% bonus units

Early Bird 2: Invest $5,000+ within the first 2 weeks | 7% bonus units

Early Bird 3: Invest $10,000+ within the first 2 weeks | 10% bonus units

Early Bird 4: Invest $25,000+ within the first 2 weeks | 15% bonus units

Early Bird 5: Invest $50,000+ within the first 2 weeks | 20% bonus units

Early Bird 6: Invest $100,000+ within the first 2 weeks | 25% bonus units

Mid-Campaign

Invest $5,000+ between day 35 - 40 and receive 10% bonus units

Invest $5,000+ between day 60 - 65 and receive 10% bonus units

Amount-Based Perk

Tier 1 Perk — Invest $250+ and receive: 20% off web store

Tier 2 Perk — Invest $500+ and receive: 5 free brunches**, 20% off web store

Tier 3 Perk — Invest $1000+ and receive: Free coffee for a year**, 20% off web store, and 2% bonus units

Tier 4 Perk — Invest $2500+ and receive: Free brunch for a year**, 20% off web store and 4% bonus units

Tier 5 Perk — Invest $5000+ and receive: Free coffee for life***(conditions apply), 20% off web store and 5% bonus units

Tier 6 Perk — Invest $10,000+ and receive: Free brunch for life***(conditions apply), 20% off web store, and 7% bonus units

Tier 7 Perk — Invest $50,000 and receive: Advisory equity*, 20% off web store, free brunch for life*** (conditions apply), and 15% bonus units

Tier 8 Perk — Invest $100,000 and receive: Advisory equity*, 20% off web store, free brunch for life*** (conditions apply), and 20% bonus units

*Advisor Equity Package; Vesting equity grant with an advisory agreement. Please inquire: justin.g@citizens.coffee

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus units from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

**A ‘free coffee’ is valued at $6 store purchase. A ‘free brunch’ is valued at a $25 store purchase. The appropriate value to your tier will be added to a house account. This credit can only be redeemed for in-store, regular menu purchases. This excludes retail coffee beans, merchandise & more. This credit may not be used for payment of gratuities.

***‘Coffee’ and ‘Brunch’ for life represents that a house account will be created providing fifty-two coffees or brunches (depending on the investment tier) per year valid for 15 years. If the business is acquired, receives a majority acquisition or a change of control, coffee & brunch for life perks will be withdrawn, but may not be withdrawn before a minimum period of 3 years from original investment date on Start Engine.

Crowdfunding investments made through a self-directed IRA cannot receive non-bonus unit perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus unit perks because they would be receiving a benefit from their IRA account.

The 10% StartEngine Venture Club Bonus

Citizens will offer 10% additional bonus units for all investments that are committed by investors who are eligible for the StartEngine Venture Club.

This means eligible StartEngine unitholders will receive a 10% bonus for any units they purchase in this offering. For example, if you buy 100 Class B Common Units at $3.45 / unit, you will receive 110 Class B Common Units, meaning you’ll own 110 units for $345. Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.

This 10% Bonus is only valid during the investor’s eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Venture Club bonus in addition to the aforementioned bonus.

Forbes Featured National Breakfast & CPG Brand Scaling U.S