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GET A PIECE OF CHELLA

Chella Brow & Eye Collection of Products

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$50,829.75 Raised

REASONS TO INVEST

ABOUT

HEADQUARTERS
507 Calle San Pablo
Camarillo, CA 93012

TEAM

Chris Kolodziejski
Chris Kolodziejski
CEO, Founder & Managing Member

In 2003, Mr. Kolodziejski created the Chella brand and oversees all aspects of the Company. Mosaic Distributors, LLC (MDL) was founded in October 08, 2012 for purposes of distribution and company structuring and went on to purchase the Chella brand in 2013. Chris has been working full time at MDL since its acquisition of the Chella brand. Chris’s dynamic approach puts an emphasis on beauty service events and demonstrations with the goal of making each customer more beautiful. Additionally, comprehensive training and education for all Chella Partners has become a foundational aspect and part of the Chella strategy. This effort creates very positive branding, real life results and gives Chella a competitive advantage over others in the Prestige market. Mr. Kolodziejski received a Finance degree from University of Wyoming and played professional football for the Pittsburgh Steelers. In addition, he also has thirty years of experience in business including real estate development, investment banking, corporate finance and finally, cosmetics.

Craig Miller

Craig Miller

Strategic Sales Consultant

Mr. Miller is a senior level, results-oriented professional with over 30 years’ experience in all phases of management, sales and marketing. He possesses extensive knowledge and is deeply connected with leaders within the Professional Salon Industry. Mr. Miller has extensive experience in all facets of corporate management, brand development, and transitioning a good company into a profitable and growth oriented business.

Larry LaPorta

Larry LaPorta

Strategic Consultant

Larry LaPorta is a proven international General Manager and brand builder with broad commercial experience across a variety of sectors in both small, entrepreneurial settings and blue-chip multinational CPG companies. A clear track record of generating significant sales, profit and market share growth, while driving change and building / focusing organizational capabilities. Larry has developed, implemented and advanced focused long-term vision, strategic plans, brand repositioning and innovations based on market dynamics, analytics and insight. Past Experience; General Manager Beiersdorf Canada Inc., Kraft, Colgate Palmolive and Revlon.

Melissa Jansma

Melissa Jansma

National Sales Manager

Melissa comes to us a respected leader in the Spa Industry with a passion and proven track record in retail sales, including most recently leading a prestige cosmetic brand, 'Blinc', where she served as VP of Sales. She was responsible for overseeing all domestic and international sales initiatives. Her impressive and award winning background includes serving as Spa and Health Club Director for the Waldorf Astoria Chicago, and at The Peninsula Hotel, Chicago, where she personally was Voted #1 Spa Manager by Spa Finder Magazine. As having been on both sides of the business, she is bringing valuable experience and insights and is ready to implement some key strategies for Chella to expand into the Spa/Hotel sector nationwide.

Lola Ferrer

Lola Ferrer

VP of Operations

Lola is known for her flexibility, dedication, and attention to detail, Lola has well over 20 years of inventory management, supply chain, subcontract and manufacturing processes. As a project management professional she has worked in several manufacturing environments including: international telecom, aerospace, powder coatings, biomedical, and beauty industry companies. She was the recipient of the “Weaver Award” (Ferro Corporation’s most prestigious award) for reducing losses in three areas by more than 65% (inventory accuracy), 90% (packaging quality), and 50% (storage conditions). For the last 8 years, Ms. Ferrer has been the Vice President of Operations with Mosaic Distributors, LLC, the manufacturer of Chella Brow and Eye Collection. Lola oversaw the Chella Brow and Eye Collection’s new line of SKU’s that included all new branding and packaging concept, literature and several new exciting formulations. Lola has worked closely with the “Chella Team” to successfully launch this new line in a time frame of 10 months. She continues to support the Chella sales and marketing team and forge ahead her efforts for cost savings, inventory management and storage improvements as well as streamlining processes.

Sarah Siegel

Sarah Siegel

Biz Dev & Sales

As a native from London, England, Sarah Siegel comes to us with an early background in Fashion as a model and worked at Elle Magazine in the early 90’s. Her career successfully took her into high end real estate sales at Sotheby’s International, business development and management with some of the top firms in Southern California. Today, Sarah expertly navigates as our Inside Sales Rep. Her day to day includes managing house accounts, International and territory driven domestic sales and Trade Shows with her travels all over. Additionally, Sarah on any given day can be found working with the team for marketing and social media support. Making the switch to fashion and beauty was easy. Her exuberant passion for the brand, with a key sense of what women want, like and needs, she is truly a team player with excellent customer service and professionalism. Sarah has a proven track record of driving and maintaining sales.

Peter Milhaupt

Peter Milhaupt

Investor & Advisor

As Chairman of Carolina Financial Securities, Peter’s primary focus is developing and expanding the firm’s primary distribution capabilities for originating investment capital for the Firm’s clients. He also assists Bruce Roberts, as a partner, in overseeing the management of the firm as well as in overall development of new business. He is also an investor in and advisor to two companies owned and operated by affiliates of Carolina Financial Securities. Prior to his affiliation with Carolina Financial Securities, Peter spent 34 years working in the investment banking industry, both in the US and abroad (primarily London, Europe and non-Japan Asia). He started his career at JP Morgan and subsequently joined Dillon, Read & Co. His other affiliation was Senior Managing Director at Bear Stearns. His most recent tenure was 20 years at The First Boston Corporation and its successor organizations (primarily CSFB). He acted in various senior client and management roles within Fixed Income, Capital Markets and Investment Banking. As such he has spent most of his career developing relationships with and advising Fortune 500 or equivalent corporations in the US and abroad in the areas of capital raising in the global markets, merger and acquisitions and structured finance transactions. In Capital Markets, his last area of responsibility, he was Co-Head of Global Debt Capital Markets overseeing all investment grade debt new issue, syndicate, corporate derivatives and liability management businesses for CSFB worldwide. As such he co-managed a 300 person department with offices in 5 countries which originated, underwrote and distributed in excess of $250 billion in new issue debt annually. In this position Peter was a member of the firm’s Investment Banking Committee, Leveraged Loan Capital Committee, Fixed Income Management and Operating Committee, and Firm wide Managing Director Selection Committee. Since his retirement from CSFB in January 2005, and until the end of 2011, Peter was a Partner and Head of Sales and Business Development for Samoset Capital Group LLC, a CT – based, registered investment advisory firm specializing in providing wealth management services and managing funds for high net worth and ultra high net worth individuals and their families directly and indirectly through other fund management institutions. Peter has also engaged in consulting services, primarily fund raising, for a NY based hedge fund ($3 billion under management); invested in and acted as a manager of a real estate development company, MWG LLC; and participated as a limited partner investor in and a member of the Business Roundtable of Sage Capital (St. Louis, MO), a private equity firm. Peter graduated from Princeton University with a degree in Economics. He has served on a number of charitable, public and private organizational boards, including the Red Cross- New Canaan Chapter and the Phillips Exeter capital campaign. He is married and has three daughters. His wife and he live in Connecticut.

Kayla Parks

Kayla Parks

National Training Director

Kayla comes to us as a professional makeup artist who grew up in the small town of Sedona AZ and then moved to Los Angeles to grow her career. She has a genuine passion for cosmetics but more importantly making women feel more beautiful and confident! For more than 6 years, Kayla Parks, Intl. Training Director has been busy training and educating people from all over the world! From T.V. appearances and print, her travels include China, Australia, South America, Canada, Europe and all over the U.S. She has educated thousands of beauty professionals about the Chella Brow & Eye Collection and protocols with outstanding results and response! Her expertise in cosmetics is a key asset to Chella.

Maria Rigney

Maria Rigney

Fulfillment Manager

Maria Rigney joined Chella, in 2014, as Fulfillment Manager bringing over 25 years of customer service experience. She has a passion for providing excellent service and team support.  She has a strong background for multitasking and has exceptional organizational skills to handle her role at Chella. Her life experience also brings an outstanding perspective to fulfilling our customers ‘needs and to guarantee orders are properly received, processed and delivered. She works diligently with our operations and sales team to ensure daily operations run smoothly. Day-to-day tasks include, but not limited to, working in a fast-paced environment processing orders, both retail and wholesale, as well as, assisting warehouse personnel in picking, packing and shipping orders with an exceptional level of attention and detail. Maria’s other passion, when not at Chella, is her family. She has four grown sons, a granddaughter and many nieces and nephews. She has enjoyed volunteering at their school and her church. She also enjoys the great outdoors and all it has to offer.

TERMS

Chella
Overview
PRICE PER SHARE
$0.95
DEADLINE
Mar 9, 2019
VALUATION
$14.95M
FUNDING GOAL
$10k - $1.06M
Breakdown
MIN INVESTMENT
$499.70
MAX INVESTMENT
$99,999.85
MIN NUMBER OF SHARES OFFERED
10,526
MAX NUMBER OF SHARES OFFERED
1,116,841
OFFERING TYPE
Equity
SHARES OFFERED
Common Unit

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$1,052,371

$692,173

Cash & Cash Equivalents

$194,460

$3,548

Accounts Receivable

$58,364

$31,645

Short-Term Debt

$2,113,673

$1,994,764

Long-Term Debt

$272,665

$3,187,303

Revenue & Sales

$1,347,541

$1,146,063

Costs of Goods Sold

$443,888

$626,161

Taxes Paid

$0

$0

Net Income

-$548,382

-$1,871,046

Irregular Use of Proceeds

The Company does not expect any Irregular Use of Proceeds. However, as the majority of funds raised will be used for working capital as the Company grows it's operations, management will have some flexibility over specific uses of proceeds.

PRESS

Article Image
Meet Chris Kolodziejski of Chella Brow Bar

Having had the opportunities of playing Pro Football with the Pittsburgh Steelers, developing real estate in Malibu, CA, and a career in the Investment Banking world, launching a cosmetic company seemed like the natural thing to do. Really.

ALL UPDATES

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Chella.

JOIN THE DISCUSSION

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SR
Stanley Reedus

3 years ago

Chris....some investors wasn't able to attend the zoom call. Can you post the main content of the meeting here for us to read? Or send an email with the updated info?

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SR
Stanley Reedus

4 years ago

Chris, When are you going to update investors about the status of company? Haven't heard anything since the funding round closed....Stan.

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KG
Keaton Gross

5 years ago

Glad to be a part of this investment opportunity! I am a big fan of Chella and their products. My lady refuses to use anything else for her brows! Chella is set to be the next Sophora or MAC. Thanks for the opportunity to jump on this train before it starts to fly! Thanks, Chris, and the rest of your team. You guys are Fantastic!

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MI
Mindy Iris

5 years ago

Very excited and exciting to be a brand new investor in a growing company that is on the cutting edge of marketing and product innovation, such as Chella!!! Having loved using Chella products and enjoying my own 'inner beauty' emerging, it is wonderful to share this with other people across age groups and ethnic backgrounds! And I am aware of the commitment and dedication of the CEO, Chris Kolodziejski and his entire team to bring Chella Brand in to the world wide community!!! I know we are going for a home run, team and the WORLD SERIES!!! (metaphorically speaking!) . Thank you for this opportunity to support and participate!!

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AR
Ade Richardson

5 years ago

I’m holding good thoughts that you will reach your start engine goal but if for some reason that doesn’t happen, would investors get their money refunded?

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CB
Candace Bishop

5 years ago

Candace Bishop Sep 20, 13:08 PDT I am considering investing. In one area, it states $1000 investment will earn $250 in Chella products but down below it states $100 in product for $1000 investment. Which is correct? Also I know there is no guarantee but could investors reasonably expect to make profit on their investment down the road?

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LG
Linda Greaves

5 years ago

Are you cruelty Free? This is a big thing to many as it is the direction most are going.

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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RAISED
$50,829.75
INVESTORS
19
MIN INVEST
$499.70
VALUATION
$14.95M

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