CLOSED
GET A PIECE OF CHEERS
A Leader in Alcohol-Related Health
Cheers is a leader in the alcohol-related health category. We create products that support your liver and help you feel better after consuming alcohol. To date, we have helped over 300,000 people enjoy alcohol on their own terms, with a total of over $25 million sold through online sales alone. In 2020, Cheers generated $1.7m+ in profit. Our next planned move is to begin our expansion into retail, with the goal of Cheers being available anywhere that alcohol is sold.
$1,764,919.33 Raised
ABOUT
HEADQUARTERS
1334 Brittmoore Rd (Suite 1003)
Houston, TX 77043
WEBSITE
View Site
Cheers is a leader in the alcohol-related health category. We create products that support your liver and help you feel better after consuming alcohol. To date, we have helped over 300,000 people enjoy alcohol on their own terms, with a total of over $25 million sold through online sales alone. In 2020, Cheers generated $1.7m+ in profit. Our next planned move is to begin our expansion into retail, with the goal of Cheers being available anywhere that alcohol is sold.
TERMS
Cheers
Overview
PRICE PER SHARE
$39.11
DEADLINE
Oct. 1, 2021 at 6:59 AM UTC
VALUATION
$49.45M
FUNDING GOAL
$10k - $5M
Breakdown
MIN INVESTMENT
$117.33
MAX INVESTMENT
$106,965.85
MIN NUMBER OF SHARES OFFERED
255
MAX NUMBER OF SHARES OFFERED
127,844
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Non-Voting Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Offering Bonus Shares Maximum: 25,569 shares of Non-Voting Common Stock, which results in a maximum number of shares for this offering equaling 153,413 shares of Non-Voting Common Stock.
Early Bird Bonus Shares:
• Earliest Early Bird Bonus (Day 1-3 Investment): 20% bonus shares.
• Super Early Bird Bonus (Day 4-7 Investment): 15% bonus shares.
• Early Bird Bonus (Day 8-14 Investment): 12% bonus shares.
• StartEngine Member Bonus: 10% bonus shares.
Investment Tier Bonuses & Perks (Investment Tier Bonus Shares cannot be stacked with Early Bird Bonus Shares):
• $1,000 Investment Tier: 8% bonus shares + 10% off all Cheers products sold on website for 1 year.
• $2,500 Investment Tier: 10% bonus shares + 15% off all Cheers products sold on website for 1 year + Cheers swag kit*.
• $5,000 Investment Tier: 12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit*.
*Cheers swag kit is sold on cheershealth.com with the product title “The Ultimate Cheers Kit” for $115. See: cheershealth.com/products/ultimate-cheers-kit.
The 10% StartEngine Owners’ Bonus
Cheers Health, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of stock at $39.11 per share, you will receive and own 110 shares for $3,911. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single Bonus Shares bonus, which will be the highest bonus rate they are eligible for.
Explanation & Examples:
The Early Bird Bonuses, Investment Tier Bonuses, and the 10% StartEngine Owners’ Bonus cannot be stacked. An investor in Cheers Health, Inc. that is eligible for one or more “bonuses” will receive the greatest single bonus shares bonus available to such investor.
For example: An investor is a StartEngine OWNer, and invests $5,000 on Day 6 of our campaign. The investor is eligible to receive the 15% Super Early Bird Bonus Shares, the 10% StartEngine OWNer’s Bonus Shares, and the 12% $5,000 Investment Tier Bonus Shares. Since the highest Bonus Shares bonus available is the 15% Super Early Bird Bonus Shares, the investor will receive this 15% bonus only. However, the investor will still receive the “20% off all Cheers products sold on website for 1 year + Cheers swag kit” perk, as that is the highest perk for which the investor qualified.
For another example, if someone invests $1,000 on Day 8, they will receive 12% bonus shares + 10% off all Cheers products sold on website for 1 year.
For another example, if someone invests $5,000 on Day 30, they will receive 12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit.
For another example, if someone invests $1,000 on Day 40 and are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus, they will receive 10% bonus shares + 10% off all Cheers products sold on website for 1 year.
*All perks occur when the offering is completed.
Note on % Discount Perk on Cheers’ Products Sold Through Website:
The % Discount Perk is intended to benefit the investor themselves. We reserve the right to disable discount codes if we observe signs of abuse, including, but not limited to, posting codes on discount sites and reselling products obtained with said discount. This discount cannot be combined with other discounts, such as seasonal sales discounts.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Vendor payments.
ALL UPDATES
REWARDS
Owner’s Bonus
Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
JOIN THE DISCUSSION
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Suli Wang
a year ago
Hello! It has been a while since my investment of Cheers last May. I'd like to get an update on how the company is doing currently, what you have planned for the CY 2023-2024 and your overall projection/expectation on the business mid-long term. Everyone is hearing the supply chain challenges daily in life or at work for over 2 years now. I assume this has also impacted Cheers one way or the other, does it remain as a main challenge for Cheers going into 2023? Finally, is Start Engine the only place where I can read and get update on Cheers as a company? Thank you! Suli :) - Ganbei!
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Alexander Hofstetter
a year ago
Hello! Any updates on the process for potentially selling or receiving some sort of financial benefit from this previous investment? Are the only options at this point Individual-to-Individual Sales (I understand the 1 year restriction) or company buybacks? Is Cheers buying back any of the shares that were issued? Thank you for your time!
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Tujonathan Nguyen
2 years ago
Excited to be a part of Cheer’s future, been sharing friends and family about the product availability at Kroger!! What are we looking at having the product available at HEB? Or even bigger, Costco in the distant future?
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Brian Coleman
2 years ago
1.) Is there any update on how the Company's progress will be communicated to investors (referring to the comments below)? 2.) For tax purposes, will folks be receiving a K1 at some point over the next few months and how will that be distributed?
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Jonathan Little
2 years ago
Any updates on next steps for the initial investors? Will there be another round of seed funding or is IPO the next target? Any tentative timelines?
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Tracy Ludwig
2 years ago
How do i sell my cheers shares
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Bradford Goen
2 years ago
Contacted Trader Joe's in Austin and San Antonio, Texas. This product is a must for any store that sells alcohol, to promote good liver help and the dreaded hangover. Go CHEERS HEALTH !!!
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John Lynch III
2 years ago
Are investors receiving some of the Cheers product? I just got an email from Cheers saying my order is on the way, but I do not remember buying anything from Cheers.
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Neil Fraser
2 years ago
<No need to respond this comment> I like your laid out strategy for investor relations, and who your CEO role model is. I like that you want to keep us investors informed, but like you I would rather have the team focused on growing Cheers MUCH MORE than keeping us notified of the progress. The yearly reports will speak volumes. Investor questions will be answered during a time block dedicated to doing that. When you have formulated text describing a part of the companies growth path that is created for planning or debriefing internal purposes. It wouldn't take a lot to edit it for investor updates. All three things accomplishing energizing and informing and honoring the investors WHILE being a minimal distraction to growing the company.
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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FAQS
Crowdfunding
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
Thomas Mongoven
7 months ago
It's now May 2023 and I cant find the annual report mentioned below? I am specifically interested in knowing the schedule/forecast for the events that will lead up to shareholders to benefit (or at least access) from our initial investment
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