Cheers offering is now closed and is no longer accepting investments.


A Leader in Alcohol-Related Health

Cheers is a leader in the alcohol-related health category. We create products that support your liver and help you feel better after consuming alcohol. To date, we have helped over 300,000 people enjoy alcohol on their own terms, with a total of over $25 million sold through online sales alone. In 2020, Cheers generated $1.7m+ in profit. Our next planned move is to begin our expansion into retail, with the goal of Cheers being available anywhere that alcohol is sold.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$1,764,919.33 Raised


1334 Brittmoore Rd (Suite 1003)
Houston, TX 77043

Cheers is a leader in the alcohol-related health category. We create products that support your liver and help you feel better after consuming alcohol. To date, we have helped over 300,000 people enjoy alcohol on their own terms, with a total of over $25 million sold through online sales alone. In 2020, Cheers generated $1.7m+ in profit. Our next planned move is to begin our expansion into retail, with the goal of Cheers being available anywhere that alcohol is sold.


Oct 1, 2021
Non-Voting Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares



Cheers Health, Inc.

Corporate Address


1334 Brittmoore Rd (Suite 1003), Houston, TX 77043

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Non-Voting Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



Offering Bonus Shares Maximum: 25,569 shares of Non-Voting Common Stock, which results in a maximum number of shares for this offering equaling 153,413 shares of Non-Voting Common Stock. 

Early Bird Bonus Shares:

• Earliest Early Bird Bonus (Day 1-3 Investment): 20% bonus shares. 

• Super Early Bird Bonus (Day 4-7 Investment): 15% bonus shares. 

• Early Bird Bonus (Day 8-14 Investment): 12% bonus shares. 

• StartEngine Member Bonus: 10% bonus shares.

Investment Tier Bonuses & Perks (Investment Tier Bonus Shares cannot be stacked with Early Bird Bonus Shares):

• $1,000 Investment Tier: 8% bonus shares + 10% off all Cheers products sold on website for 1 year.

• $2,500 Investment Tier: 10% bonus shares + 15% off all Cheers products sold on website for 1 year + Cheers swag kit*.

• $5,000 Investment Tier: 12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit*. 

*Cheers swag kit is sold on with the product title “The Ultimate Cheers Kit” for $115. See: 

The 10% StartEngine Owners’ Bonus

Cheers Health, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of stock at $39.11 per share, you will receive and own 110 shares for $3,911. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single Bonus Shares bonus, which will be the highest bonus rate they are eligible for. 

Explanation & Examples:

The Early Bird Bonuses, Investment Tier Bonuses, and the 10% StartEngine Owners’ Bonus cannot be stacked. An investor in Cheers Health, Inc. that is eligible for one or more “bonuses” will receive the greatest single bonus shares bonus available to such investor. 

For example: An investor is a StartEngine OWNer, and invests $5,000 on Day 6 of our campaign. The investor is eligible to receive the 15% Super Early Bird Bonus Shares, the 10% StartEngine OWNer’s Bonus Shares, and the 12% $5,000 Investment Tier Bonus Shares. Since the highest Bonus Shares bonus available is the 15% Super Early Bird Bonus Shares, the investor will receive this 15% bonus only. However, the investor will still receive the “20% off all Cheers products sold on website for 1 year + Cheers swag kit” perk, as that is the highest perk for which the investor qualified. 

For another example, if someone invests $1,000 on Day 8, they will receive 12% bonus shares + 10% off all Cheers products sold on website for 1 year. 

For another example, if someone invests $5,000 on Day 30, they will receive 12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit.

For another example, if someone invests $1,000 on Day 40 and are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus, they will receive 10% bonus shares + 10% off all Cheers products sold on website for 1 year.

*All perks occur when the offering is completed.

Note on % Discount Perk on Cheers’ Products Sold Through Website:

The % Discount Perk is intended to benefit the investor themselves. We reserve the right to disable discount codes if we observe signs of abuse, including, but not limited to, posting codes on discount sites and reselling products obtained with said discount. This discount cannot be combined with other discounts, such as seasonal sales discounts.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Vendor payments.



LAST DAY of our sitewide sale!

Dear Cheers Community,

Heads up — our 20% off sale ends tomorrow! Orders placed before 3 pm CT ship out same day. Make sure to use the code POTOFGOLD at checkout to get this deal!

One of the best parts about our sales is your ability to gain double discounts on Cheers. All you have to do is spend $55 or more to unlock additional savings.

Spend $55, get an extra 10% off

Spend $85, get an extra 10% off + free shipping

Spend $115, get an extra 20% off + free shipping

Shop the sale

Wishing you a fun & safe St. Paddy’s Day! If you’re interested in learning more about Ireland’s drinking culture, make sure to check out our Cheers Around the World series.

Sláinte! (“Cheers” in Irish)
Leah (Design Manager)


Tackle those drinks this weekend! Get $10 off Relief

Dear Cheers Community,

Friends don’t let friends drink without Cheers. Make sure you’re stocked up for the big game and avoid those drinks hanging over your head on Monday.

Shop Cheers

Get $10 off Relief!

Our next morning aid is on sale right now! Use the code SUPER10 at checkout for $10 off — this week only. Pair with Restore for best results.

Get $10 off Relief

Get $10 off the R&R Combo

Text to Remind

Need help remembering to take your Cheers this weekend? Text us and we’ll set up an auto-reminder for you.

Remind me, please

Kasak! (“Cheers” in Arabic)
Dalia (Creative Director)


Can you rehydrate with beer?!

Dear Cheers Community,

It’s true that alcohol is a diuretic, and diuretics are dehydrating in nature. Does that mean that dehydration is what causes hangovers? Most people think so. But scientific studies clearly show that it’s NOT.

In 1942, there was a study done by a researcher named Dr. Eggleton, who looked at the relationship between the amount of pure alcohol consumed and the resulting urine production to measure the actual diuretic effect of alcohol. Here’s what she found: most drinks still result in a net benefit in hydration. Seriously. It’s only when you get into shots of hard liquor that the scales tip in the other direction. Even then, just 12oz of water between every 3 shots is enough to offset the diuretic effect of 40% ABV hard alcohol. Later studies conducted in 1997 and 2017 were both able to replicate these findings, showing that Dr. Eggleton's hypothesis still rings true!

Does that, in fact, mean that you can rehydrate with beer? And if not dehydration isn’t the root cause, what is actually causing the hangover?

Let's find out!

Santé (“Cheers” in French)
Brooks (Founder)


Smart January: A smarter way to think about alcohol-related health

Dear Cheers Community,

Most people believe that you need to give up alcohol entirely in order to have a healthy liver — and that’s usually the only factor people consider. But your liver is far smarter than you think, and while Dry January has its merit, it’s quite an oversimplified way to view liver health as a whole.

Modern studies show that you can change other habits to promote your liver health without having to cut alcohol completely. That’s why we’re opting to do what we call “Smart January,” a daily series focusing on different habits & hacks to get our liver into the best shape — while still enjoying a drink here & there.

3 Habits That Put Your Liver Health 1st in 2023

1. Take Protect, our daily liver supplement, throughout January to rebuild glutathione levels. It’s $5 off all month along with our daily multivitamin for drinkers!

Get a 30-day dose of Protect → 

2. Consider taking a “liver holiday” where you don’t drink for 2+ consecutive days per week.

Read more about how everyday drinking could affect your liver →

3. Avoid alcohol + added sugar. Opt for zero sugar mixers or stick to hard liquor instead!

Learn how much sugar is in what you drink →

Join us for Smart January We’re giving tips like this every day this month, so make sure to check our social accounts daily for a new liver health video!

Get our daily tip →

Cheers to your health!

Kanpai! (“Cheers” in Japanese)
Brooks (Founder)


ENDS TOMORROW: 20% off everything with our holiday sale!

Dear Cheers Community,

Heads up — tomorrow is the last day to get 20% off everything and get guaranteed delivery before 12/24. Just use the code SANTA at checkout. Spend $145 to unlock a double discount — an extra 25% off on top of our sale code!

Shop our holiday sale

Why is Cheers the perfect gift to give this year?

  • Easy to personalize Pair Cheers with a bottle of their favorite alcohol for the perfect gift — so easy, so thoughtful!
  • Easy to check off your list This sale makes it easy for you to knock out your holiday shopping in one go. Mix & match products for each person on your list!
  • Easy to ship out today All orders placed before 3 PM CT get shipped out same-day. Our products are proudly made in the USA!

We also have individually packaged sleeves of Restore if you plan on hosting any holiday gatherings or parties. You can shop those at 20% off here.

Happy holidays!

Kippis! (“Cheers” in Finnish)
Kelsey (Operations Manager)


LAST WEEK: Shop our biggest sale of the year!

Dear Cheers Community,

Heads up, our biggest sale of the year ends next Monday. Don’t miss your chance to save $70+ on your order! Just buy 5+ items to unlock an extra 30% off your entire purchase.

Shop our biggest sale of the year

Here’s what your savings could look like:

Savings amounts correspond to the specific combination of products in each image. Discount code valid until 11:59 PM CT 11–14-22.

Save big & get a head start on gift giving

Prieka! (“Cheers” in Latvian)
Seth (VP of Operations)


Our biggest sale of the year STARTS NOW!

Dear Cheers Community,

Our biggest sale of the year is finally here! This is the best deal we’ll give through the end of the holiday season, so don’t miss out on these savings.

Get an extra 30% off your order when you buy 5+ items. That’s 44% off when you stack on our everyday quantity discount!

Knock out your holiday shopping now in one go — this sale makes it easy.

Get ahead of the holiday crowds

Why is Cheers the perfect gift to give this year?

  • Gifts under $20

  • Serious savings ($70+!)

  • Easy to personalize

  • Easy to check off your list

Pro Tip: Pair Cheers with a bottle of their favorite alcohol for the perfect gift — so easy, so thoughtful!

Shop our biggest sale of the year

Geonabe! (“Cheers” in Korean)
Shelby (Director of Digital Marketing)


Cheers Around The World: Mexico!

Dear Cheers Community,

Every country has their own expression for celebrating alcohol's magical ability to bring people together, which is formed through its unique drinking culture, norms, and etiquette. Our Cheers Around the World series is a celebration to those cultures across the globe and their expression of goodwill through the ceremonial clink.

This month we wrote on Mexico’s drinking culture! One of Mexico’s strongest cultural traditions happening soon is Día de los Muertos, or Day of the Dead, which takes place during the first 2 days of November. It’s a time for families to come together and honor their loved ones who have passed on, reuniting the living & the dead in celebration.

During this time, you’ll find gravesites and homes decorated with clusters of Mexican marigolds, sugar skulls, and altars of photos, lit candles, personal items, and loved ones’ favorite foods. It’s quite common to see their favorite spirits laid out as well, serving as an invitation for the deceased to join in on the festivities.

Want to learn more? Read the full article here.

P.S. Halloween is coming up quickly — don’t feel like a zombie the day after drinking. Order Cheers Restore on Amazon Prime while it’s on sale this week!

¡Salud! (“Cheers” in Spanish)
Carmina (Wholesale Specialist)


Don’t let the spirits get you this Halloween.

Dear Cheers Community,

Halloween is one of the biggest drinking holidays of the year, and with the festivities creeping up on us next week, we want you to be prepared when the spirits start getting passed around.

We’re running a flash sale through the weekend on our next-day alleviation product, Cheers Relief. Order it now and put it to the test this Halloween! Just use the code RELIEF to get 20% off your purchase.

Stock up on Relief

The Bloody Mary Effect

Ever wonder why a Bloody Mary seems to zap that next-day feeling? Well, the secret sauce isn’t actually the tomato juice…it’s the alcohol. A common term for this method is “hair of the dog”, or drinking more alcohol the next day to delay the effects of GABAa rebound. With Relief, however, you don’t need to reintroduce alcohol back into your system in order to feel better.

Designed to quickly get you closer to 100%, Relief contains:

  • CBD isolate (23 mg)

  • Peppermint oil (180 mg)

  • Ginger (1,000 mg) the same clinically tested amount as Dramamine Non-Drowsy

  • L-theanine (162.5 mg) the ingredient that balances out the caffeine jitters

  • Organic caffeine (30 mg) the same as in 2 caplets of Excedrin Extra Strength

  • B-vitamins and electrolytes (70 mg)

Reach for Relief

Saúde (“Cheers” in Portuguese)
Cole (Brand Representative)


Studies show that our ORS is just as effective as an IV

Dear Cheers Community,

Did you know? Our rehydration powder is scientifically proven to be just as effective as an IV.

IV drips have become a popular next-day remedy for drinkers. These electrolyte/saline + B-vitamin cocktails claim to be an “instant hangover relief” for the “reasonable” price of $100+. In order to feel the benefits, those who are hungover typically go to these drip spas, sit in a sterile room for about an hour, and get a needle inserted into their arm for rapid absorption of these vitamins into their bloodstream. Where IV drips can really shine is when they include pain relievers & anti-nausea medication. However, those cost even more! And they use real drugs injected into your bloodstream to get the intended effect.

Here’s the crazy part: IV drips are no more efficient (and wildly more expensive) than what you can get from an ORS. When it comes to absorbing water, our Hydrate electrolyte formula is only a fraction of the cost and is based on the World Health Organization’s standards for rapid rehydration.

Unlike other sugary hydration solutions, Hydrate contains a precise amount of glucose, sodium, and potassium to transport water across the intestinal membrane into the bloodstream. This ultimately means that you will absorb significantly more water per ounce consumed, at a faster rate. There is no known faster, safer, or more effective method of rehydration.

Curious to see how it stacks up against your current hangover remedies? Try it out for yourself:
Shop Hydrate

Kanpai! (“Cheers” in Japanese)
Dalia (Creative Director)


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Cheers.


StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.


$1,000 Investment Tier

8% bonus shares + 10% off all Cheers products sold on website for 1 year


$2,500 Investment Tier

10% bonus shares + 15% off all Cheers products sold on website for 1 year + Cheers swag kit.


$5,000 Investment Tier

12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit.




Cancel anytime before 48 hours before a rolling close or the offering end date.



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