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A Leader in Alcohol-Related Health

Cheers is a leader in the alcohol-related health category. We create products that support your liver and help you feel better after consuming alcohol. To date, we have helped over 300,000 people enjoy alcohol on their own terms, with a total of over $25 million sold through online sales alone. In 2020, Cheers generated $1.7m+ in profit. Our next planned move is to begin our expansion into retail, with the goal of Cheers being available anywhere that alcohol is sold.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$1,764,919.33 Raised


1334 Brittmoore Rd (Suite 1003)
Houston, TX 77043

Cheers is a leader in the alcohol-related health category. We create products that support your liver and help you feel better after consuming alcohol. To date, we have helped over 300,000 people enjoy alcohol on their own terms, with a total of over $25 million sold through online sales alone. In 2020, Cheers generated $1.7m+ in profit. Our next planned move is to begin our expansion into retail, with the goal of Cheers being available anywhere that alcohol is sold.


Oct 1, 2021
$10k - $5M
Common Stock
Non-Voting Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Offering Bonus Shares Maximum: 25,569 shares of Non-Voting Common Stock, which results in a maximum number of shares for this offering equaling 153,413 shares of Non-Voting Common Stock. 

Early Bird Bonus Shares:

• Earliest Early Bird Bonus (Day 1-3 Investment): 20% bonus shares. 

• Super Early Bird Bonus (Day 4-7 Investment): 15% bonus shares. 

• Early Bird Bonus (Day 8-14 Investment): 12% bonus shares. 

• StartEngine Member Bonus: 10% bonus shares.

Investment Tier Bonuses & Perks (Investment Tier Bonus Shares cannot be stacked with Early Bird Bonus Shares):

• $1,000 Investment Tier: 8% bonus shares + 10% off all Cheers products sold on website for 1 year.

• $2,500 Investment Tier: 10% bonus shares + 15% off all Cheers products sold on website for 1 year + Cheers swag kit*.

• $5,000 Investment Tier: 12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit*. 

*Cheers swag kit is sold on with the product title “The Ultimate Cheers Kit” for $115. See: 

The 10% StartEngine Owners’ Bonus

Cheers Health, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of stock at $39.11 per share, you will receive and own 110 shares for $3,911. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single Bonus Shares bonus, which will be the highest bonus rate they are eligible for. 

Explanation & Examples:

The Early Bird Bonuses, Investment Tier Bonuses, and the 10% StartEngine Owners’ Bonus cannot be stacked. An investor in Cheers Health, Inc. that is eligible for one or more “bonuses” will receive the greatest single bonus shares bonus available to such investor. 

For example: An investor is a StartEngine OWNer, and invests $5,000 on Day 6 of our campaign. The investor is eligible to receive the 15% Super Early Bird Bonus Shares, the 10% StartEngine OWNer’s Bonus Shares, and the 12% $5,000 Investment Tier Bonus Shares. Since the highest Bonus Shares bonus available is the 15% Super Early Bird Bonus Shares, the investor will receive this 15% bonus only. However, the investor will still receive the “20% off all Cheers products sold on website for 1 year + Cheers swag kit” perk, as that is the highest perk for which the investor qualified. 

For another example, if someone invests $1,000 on Day 8, they will receive 12% bonus shares + 10% off all Cheers products sold on website for 1 year. 

For another example, if someone invests $5,000 on Day 30, they will receive 12% bonus shares + 20% off all Cheers products sold on website for 1 year + Cheers swag kit.

For another example, if someone invests $1,000 on Day 40 and are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus, they will receive 10% bonus shares + 10% off all Cheers products sold on website for 1 year.

*All perks occur when the offering is completed.

Note on % Discount Perk on Cheers’ Products Sold Through Website:

The % Discount Perk is intended to benefit the investor themselves. We reserve the right to disable discount codes if we observe signs of abuse, including, but not limited to, posting codes on discount sites and reselling products obtained with said discount. This discount cannot be combined with other discounts, such as seasonal sales discounts.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Vendor payments.



Happening now: 20% off for our annual Memorial Day Sale!

Dear Cheers Community,

Our annual Memorial Day Sale is happening right now! Take 20% off sitewide with the code MEMORIALDAY20 at checkout. Valid for $25+ purchases only. Order before 3pm CT and we’ll ship your order out today — just in time for this weekend!

Shop the best of our sale:

6 Dose Restore - Use the code MEMORIALDAY20
Savings: $16+ when you buy 2+

Heads up, our 6 dose Restore bottles expire July 31! Get a double discount & save an extra 20% on top of our 6 dose Restore sale when you spend $25+!

- - - - - 

50 Count Restore Party Pack - Use the code MEMORIALDAY20
Savings: $54

Each party pack comes with 50 individually packaged doses of our best selling after-alcohol aid — perfect for sharing, events, weddings, group vacations, on-the-go, etc.

- - - - - 

R&R+ Combo - Use the code MEMORIALDAY20
Savings: $25

Tackle that next-day feeling from all angles! Rehydrate + support your liver & feel better the day after drinking.

Prost! (“Cheers” in German)
Sam (Wholesale Sales Specialist)


Cheers 2022 Shareholder Letter + Annual Report

Dear Cheers Investors,

I am excited to share with you my and Cheers’ second-ever annual investor report! As you may know, Cheers is based in Texas, and so… it is with great honor that I can now say: “This isn’t my first rodeo.”

Our 2022 report has 3 main parts: our annual shareholder letter, our audited financial statements, and our Form-C documents. All can be found on our Investor Relations page:

Investor “House Rules”

In general, our reporting strategy has 3 “house rules” which serve as the framework for all investor communications.

1. We will provide annual reporting with GAAP-formatted financial statements & commentary in lieu of less robust quarterly reporting statements. This keeps reporting costs efficient and allows a tight focus on building fundamental business value throughout the year.

2. Investor questions & comments will be answered in the first week of each subsequent month.

3. Investor/company updates will be given regularly on our StartEngine page (

If, after reading these annual reports for 2022, you have additional thoughts or questions, I welcome you to reach out to and send me an email. My favorite CEOs are the ones who make themselves approachable and available, and I want to do the same for you.

Thank you for throwing your lot in with us and joining us on this journey! I particularly hope you find my shareholder letter both insightful and fun.

Sláinte! 🍻 (“Cheers” in Irish),
Brooks Powell, CEO


Exclusive b-day sale!

Dear Cheers Community,

It’s our birthday week and we’re celebrating big! Since 2017, we’ve delivered over 20 million brighter mornings to our 400k+ customers, & we are so excited for what the next 6 years will bring! As a thank you for joining us on this journey, we’re giving you a special gift for the next 24 hours.

Happening now: Birthday flash sale!
Use the code CHEERS6 for $6 off your next order over $25! This flash sale only runs until tomorrow, 5/11/23 at 10am CT, so don’t wait to get your order in. Use this auto-apply link!

Got any group trips coming up?
Order some travel-size Restore jars to pass around as party favors — perfect for bachelor/bachelorette events, group vacations, weddings, etc. Get 2 of them for $24 when you use the code CHEERS6 — that’s $14 off! Get 6 Dose Restore jars

We couldn’t be more grateful for your support through the years — we have the best investors & it's your passion that makes us so proud of what we do. Cheers to you!

Kasak! (“Cheers” in Arabic)
Dalia (Creative Director)

P.S. Want to stay up to date on all Cheers promos? Join our email & text fam


NEW! 6 dose Restore jars for only $15!

Dear Cheers Community,

Cinco de Mayo is coming up fast, and we want to help you prep!

First things first, make sure you have Cheers if you plan to drink.
We just dropped our travel-size 6 dose Restore jars, which are perfect for sharing & taking with you on the go this weekend. Get them while supplies last for $15 each!

Get 6 Dose Jars
Order on Amazon Prime

How Restore works:

  • Take 3 capsules after your last drink.
  • Restore will work while you sleep to address the root causes of that less-than-100% feeling before it sets in.
  • Expect to wake up feeling like you had half the number of drinks — or your money back!

Drink this, not that: Tequila edition.
We’re in the business of helping you drink smarter, and tip #1 is to avoid drinks with a lot of added sugar. Here’s why: fructose is gram for gram as hard on your liver as alcohol. To put it into numbers, a standard frozen margarita has around 36.2g of sugar, which puts the same stress on your liver as 3.88 standard drinks! 

Try opting for ranch waters or ordering on the rocks instead.

Read more about added sugar + alcohol

Day drinking is the move.

It’s no secret that alcohol disrupts your sleep, leading to a less-than-productive next day. Tip #2 is to start early & end early with the drinking festivities. This gives your body enough time to metabolize alcohol before you fall asleep.

Have a safe & happy Cinco de Mayo, and don’t forget to Cheers!

¡Salud! (“Cheers” in Spanish)
Kelsey (Operations Manager)


Feeling “bleh” after drinking & what to do about it

Dear Cheers Community,

Picture this: you indulged in some fun, responsible alcohol consumption last night (happy hours are part of good business, after all). You remembered to take Restore before going to bed, but you still woke up with a foggy brain and a queasy stomach.

Sound familiar? We get it.

The day after drinking comes with its own set of needs. That’s why we made Relief to help you get back on your A-game.

Get next-day Relief

Relief uses trusted ingredients that help you start feeling back to normal the day after responsible drinking. Each dose contains:

  • 23 mg CBD Isolate

  • 162.5 mg L-theanine - used to offset the caffeine jitters

  • 130 mg Natural caffeine - the same amount in Excedrin Extra Strength

  • 1,000 mg Ginger - the same amount in Dramamine Non-Drowsy

  • 180 mg Peppermint oil

  • 70 mg B-vitamins & electrolytes

Sensitive to caffeine? You can always take a smaller dose! (1-2 capsules instead of 3)

Learn more about Relief

Prost! (“Cheers” in German)
Sam (Wholesale Sales Specialist)

P.S. Cinco de Mayo is coming up — planning on drinking? Grab our Restore Party Pack while it’s still on sale ($30 off, no code needed). Share Cheers with your friends and be everyone’s hero.


Save up to 20% all day every day

Dear Cheers Community,

Did you know? You can unlock 20% off at any time through our everyday quantity discounts. That's the same amount as our sitewide sales!

Here’s how it works:

Spend $55 → Unlock 10% off

Spend $85 → Unlock 10% off + FREE shipping

Spend $115 → Unlock 20% off + FREE shipping

Want to pick out your own combo? Shop all bottles

Need help deciding which Cheers products are best for you? Take our quiz!

Santé! (“Cheers” in French)
Shelby (VP, Sales & Marketing)


How much would you pay to feel better the next day?

Dear Cheers Community,

A more productive morning is priceless, but you shouldn’t have to pay $200 for an IV drip or $10 for a Bloody Mary (which really only delays the inevitable). Our After-Alcohol Aid, Restore, works so well you’ll want to share. That’s why we made our Restore Party Pack $30 off right now, no code required. That’s only $2.40 per dose — way less than a drink at the bar.

Get this deal

Restore works by targeting the root causes of alcohol’s next-day effects before they get a chance to set in. Through the use of our hero ingredients, DHM + Cysteine, Restore:

Increases acetaldehyde metabolism
Acetaldehyde is a toxic byproduct of alcohol that is 10-20x more toxic than alcohol itself.

Reduces GABAa rebound
GABAa rebound is the “Bloody Mary” effect, where your body tries to rebalance after alcohol leaves your system.

Supports your liver
Our hero ingredients, DHM + Cysteine, are designed to support your liver. Several studies have showcased their efficacy in providing benefits to the liver.

The science distilled down

Chon gâew! (“Cheers” in Thai)
Seth (VP of Operations)


$30 off party packs + free drawstring bag

Dear Cheers Community,

Spring celebrations are in the air — weddings, vacations, bachelorette/bachelor parties, showers, family reunions, pub crawls — you name it.

Take our best selling after-alcohol aid on the go with you and share the gift of feeling better the next day. Each party pack comes with 50 single serves + a free drawstring bag (confetti not included, but encouraged 😉).

Right now we’re offering $30 off our party pack, no code needed!

Get this deal

Priekā! (“Cheers” in Latvian)
Cole (Wholesale Sales Manager)


LAST DAY of our sitewide sale!

Dear Cheers Community,

Heads up — our 20% off sale ends tomorrow! Orders placed before 3 pm CT ship out same day. Make sure to use the code POTOFGOLD at checkout to get this deal!

One of the best parts about our sales is your ability to gain double discounts on Cheers. All you have to do is spend $55 or more to unlock additional savings.

Spend $55, get an extra 10% off

Spend $85, get an extra 10% off + free shipping

Spend $115, get an extra 20% off + free shipping

Shop the sale

Wishing you a fun & safe St. Paddy’s Day! If you’re interested in learning more about Ireland’s drinking culture, make sure to check out our Cheers Around the World series.

Sláinte! (“Cheers” in Irish)
Leah (Design Manager)


Tackle those drinks this weekend! Get $10 off Relief

Dear Cheers Community,

Friends don’t let friends drink without Cheers. Make sure you’re stocked up for the big game and avoid those drinks hanging over your head on Monday.

Shop Cheers

Get $10 off Relief!

Our next morning aid is on sale right now! Use the code SUPER10 at checkout for $10 off — this week only. Pair with Restore for best results.

Get $10 off Relief

Get $10 off the R&R Combo

Text to Remind

Need help remembering to take your Cheers this weekend? Text us and we’ll set up an auto-reminder for you.

Remind me, please

Kasak! (“Cheers” in Arabic)
Dalia (Creative Director)


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Cheers.



Thomas Mongoven


a month ago

It's now May 2023 and I cant find the annual report mentioned below? I am specifically interested in knowing the schedule/forecast for the events that will lead up to shareholders to benefit (or at least access) from our initial investment



Suli Wang


8 months ago

Hello! It has been a while since my investment of Cheers last May. I'd like to get an update on how the company is doing currently, what you have planned for the CY 2023-2024 and your overall projection/expectation on the business mid-long term. Everyone is hearing the supply chain challenges daily in life or at work for over 2 years now. I assume this has also impacted Cheers one way or the other, does it remain as a main challenge for Cheers going into 2023? Finally, is Start Engine the only place where I can read and get update on Cheers as a company? Thank you! Suli :) - Ganbei!



Alexander Hofstetter


a year ago

Hello! Any updates on the process for potentially selling or receiving some sort of financial benefit from this previous investment? Are the only options at this point Individual-to-Individual Sales (I understand the 1 year restriction) or company buybacks? Is Cheers buying back any of the shares that were issued? Thank you for your time!



Tujonathan Nguyen


a year ago

Excited to be a part of Cheer’s future, been sharing friends and family about the product availability at Kroger!! What are we looking at having the product available at HEB? Or even bigger, Costco in the distant future?



Brian Coleman


a year ago

1.) Is there any update on how the Company's progress will be communicated to investors (referring to the comments below)? 2.) For tax purposes, will folks be receiving a K1 at some point over the next few months and how will that be distributed?



Jonathan Little

a year ago

Any updates on next steps for the initial investors? Will there be another round of seed funding or is IPO the next target? Any tentative timelines?



Tracy Ludwig


a year ago

How do i sell my cheers shares



Bradford Goen

a year ago

Contacted Trader Joe's in Austin and San Antonio, Texas. This product is a must for any store that sells alcohol, to promote good liver help and the dreaded hangover. Go CHEERS HEALTH !!!



John Lynch III


2 years ago

Are investors receiving some of the Cheers product? I just got an email from Cheers saying my order is on the way, but I do not remember buying anything from Cheers.



Neil Fraser


2 years ago

<No need to respond this comment> I like your laid out strategy for investor relations, and who your CEO role model is. I like that you want to keep us investors informed, but like you I would rather have the team focused on growing Cheers MUCH MORE than keeping us notified of the progress. The yearly reports will speak volumes. Investor questions will be answered during a time block dedicated to doing that. When you have formulated text describing a part of the companies growth path that is created for planning or debriefing internal purposes. It wouldn't take a lot to edit it for investor updates. All three things accomplishing energizing and informing and honoring the investors WHILE being a minimal distraction to growing the company.




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