Life's Too Short For Sh**ty Coffee

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*'Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*

Reservations Bonus | 10% Bonus Shares

Reservation Holders in the Testing the Waters Page will receive 10% bonus shares.

Loyalty Bonus | 30% Bonus Shares

As you are an employee with Cartel , you are eligible for additional 30% bonus shares.

Time-Based Perks

Early Bird 1

Invest $1,000+ within the first 2 weeks | 10% bonus shares.

Early Bird 2

Invest $5,000+ within the first 2 weeks | 15% bonus shares.

Early Bird 3

 Invest $10,000+ within the first 2 weeks | 20% bonus shares. 

Early Bird 4

Invest $20,000+ within the first 2 weeks | 25% bonus shares. 

Early Bird 5

Invest $50,000+ within the first 2 weeks | 30% bonus shares. 

Mid-Campaign Perks (Flash Perks)

Flash Perk 1

Invest $5,000+ between day 35 - 40 and receive 10% bonus shares. 

Flash Perk 2

Invest $5,000+ between day 60 - 65 and receive 10% bonus shares. 

Flash Perk 3

Invest between day 112-118 and receive 5% bonus shares.

Flash Perk 4

Invest between day 132-138 and receive 5% bonus shares.

Amount-Based Perks

Prickly Pear

Invest $600+ | Receive a 3-month "Roaster's Choice" coffee subscription (1 x 12 oz bag every month) or $75 in-store credit (through loyalty points).

Ocotillo

Invest $1,200+ | Receive a 6-month "Roaster's Choice" coffee subscription (1 x 12 oz bag every month) or $150 in-store (through loyalty points) + 5% bonus shares.

Joshua Tree

Invest $5,000+ | Receive a 9-month "Roaster's Choice" coffee subscription (1 x 12 oz bag every month) or $225 in-store (through loyalty points) + 10% off all online orders for 6 months + 7% bonus shares.

Creosote

Invest $10,000+ | Receive a 12-month "Roaster's Choice" subscription (1 x 12 oz bag every month) or $300 in-store (through loyalty points) + 10% off all online orders for 12 months + 10% bonus shares.

Palo Verde

Invest $25,000+ | Join us for a private tour for four & coffee cupping at our production facility with the Founders and Executive Team, plus receive a 12-month "Roaster's Choice" subscription (1 x 12 oz bag every month) or $300 in-store (through loyalty points) + 10% off all online orders for 12 months + 15% bonus shares.

Saguaro

Invest $50,000+ | Roast your own coffee with one of our roasters, attend a coffee cupping with our CEO, COO and Production Team to learn how we evaluate coffees, and enjoy breakfast with the Cartel Executive Team** plus receive a 12-month "Roaster's Choice" subscription (1 x 12 oz bag every month) or $300 in-store (through loyalty points) + 10% off all online orders for 12 months + 20% bonus shares.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.

The 10% StartEngine Venture Club Bonus

Cartel Coffee Lab, Inc., doing business as Cartel Roasting Co., will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Venture Club.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $5.00 / share, you will receive 110 shares of Class B Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Venture Club Bonus and the Loyalty Bonus in addition to the aforementioned bonus.