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Insanely Functional Shirts & Robes

California Cowboy is a direct-to-consumer apparel brand that is one of the first companies to create the ‘after sport’ apparel category. The brand utilizes its unique social technical design approach to produce a vibrant style that brings out the inner extrovert in all who wear it. With unique elements that enhance functionality, every piece of clothing is meant to augment the social experience of the wearer.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$203,210.82 Raised

Reasons to Invest

  • California Cowboy creates social technical apparel that blends style with functionality and targets the “after-sports” apparel market.
  • The global outdoor recreational goods sporting market had a 2021 market size of $120 billion (source). 
  • Our Founder CEO Drew Clark previously ran a global $400M+ annual revenue franchise at Levi Strauss. Board members include the former President of Levi’s Global Retail, former Global Head of Digital at Marc Jacobs, and former Leader at McKinsey and Company’s Global Retail Practice. 


We design our clothes to connect the people who wear them

Our goal at California Cowboy has always been to bring people together. After spending most of the first part of his senior year in high school isolating at home as he battled Acute Lymphoblastic Leukemia, our founder, Drew Clark learned at a young age the importance of human connection. Drew carried this profound experience with him as he ascended in the apparel industry, and used his perspective and background as the foundation for California Cowboy. 


As an extrovert, Drew’s favorite part of engaging in sports with his friends was the post-sport socializing, or “Après.” The brand supports the idea that technical clothes shouldn’t just augment the athletic performance of the person wearing them but enhance their post-game camaraderie as well. With this charge, Drew created a clothing brand meant to make the good times last. California Cowboy’s clothes are vibrant conversation pieces made with high-quality, technical fibers, and are loaded with functionality. California Cowboy will make you look good, feel great, and help the good times roll.

THE Problem

Most of today’s apparel options offer either functionality or personality. We deliver both.  


Smartphones and technology dictate our lives. Everything about our culture revolves around getting from point A to point B in record time with maximum efficiency. This ethos has bled into all facets of our lives, including our apparel. While we’ll be the first to admit our undying love of performance technical apparel brands, most brands focus exclusively on physicality and performance in and on the field. 

Simply put, there’s no chill in the technical apparel industry. There is no acknowledgement or design “personality” for the moments that actually connect the people who wear these clothes. An article of clothing is either stacked with features and devoid of fun or appealing aesthetic, or it’s all personality and no substance. We believe that style is one of the truest forms of self expression, and technical clothing should be no exception.

THE solution

Technical style for the Après moments you live for

California Cowboy is the technical apparel brand for everyone. We understand that most people use sports and outdoor activities as a way to connect with the people they love, and our clothes are tailor made for those moments. Pun intended. Our features are designed to help you get the most out of every moment with your friends, and to be bold enough to make new ones.

We have a stout lineup of killer technical apparel to help you make the most of all of your Après experiences. From shirts to flannels, hoodies, and fleeces to bottoms and even robes, California Cowboy covers all your sartorial needs. We developed a USA-made Wagyu Fleece by blending bamboo and spandex, which is soft enough to make you feel like the pampered, beer-fed Japanese cow that bears its namesake. 

While we’d love to elaborate about every item in our repertoire, here are our customers’ favorites:

The High Water is our reinterpretation of the classic short-sleeved button down. Our Après-Surf shirts boast stellar print designs, water-absorbent terry-cloth lining that doubles as a towel, a special dry pocket for your phone, and a pocket specifically designed for a frosty beverage.

Our women’s robe, La Sirena, is the ultimate piece of loungewear. These stylish wraps are lined with our proprietary, softer-than-soft terry cloth and have a champagne bottle-sized back pocket. Pool days and lazy afternoons will never be the same.


For colder weather, try our signature High Sierra Après-Ski flannel shirt, made with luxurious Portuguese cotton, and a thermal lining that will keep you oh-so-cozy after shredding the slopes or rocking your next fall tailgate. This design also includes specialty pockets for your phone, a bottle opener, and frosty beverage pocket.

The El Garibaldi robe is fit for any Cowboy looking to kick back and take it easy. Each robe sports a custom-designed print (solids are on the way), our signature terry cloth lining, and special pockets for your phone and cold beverage. 

The Out of Pocket Pouch truly encapsulates the ethos of our brand. After calculating that the average person will spend around nine years of their lives staring at the screen on their phone, we developed a signal-blocking pouch designed to get you out of your inbox and into the moment. You can worry about those DM’s when happy hour is over. 

THE market

We are trailblazing the “after sport” apparel market


Much like how yoga brands spearheaded the advent of athleisure, California Cowboy is creating the Aprés market. Our brand exudes supreme confidence to give our customers the energy to make new and lasting connections. We exist not simply to outfit people, we aim to be a catalyst for connection. That reason is why every piece of clothing we make has personality, function, and comfort stitched into them.

Aside from the fun designs, bottle openers, and conversation cards that come with our clothes, we’re also proud of our technical accomplishments. Our Out of Pocket Pouch and Dry Pockets allow you to block the hubbub and stress of the world, if only for a minute. Our terry cloth features a modal blend that’s softer and more absorbent than cotton.

our traction

Our customers can’t get enough of California Cowboy

Just one year removed from our seed round, and California Cowboy delivered more than $3.1 million in revenue in 2021. This immediate success is thanks to the loyalty our customer base has for us, as well as our exceptional designs and resilience. For 2021, we have also had a jaw-dropping press hits total of 195 million impressions.

As far as our product pipeline is concerned, we are launching four new categories this year: outerwear, knit tops, woven long bottoms, and half zip fleece. In 2023 we plan to launch shorts and swim. Lastly, California Cowboy has benefitted from press mentionings by major outlets such as Outside Magazine, GQ, Gear Junkie, Men's Journal, Rachel Ray, Huffington Post, Forbes, Vice, and USA today.

why invest

We’re not just a brand, we’re a digital wellness movement

Humanity is losing its connection to each other, and California Cowboy endeavors to bolster that connection through high-quality technical apparel with custom designs and functional capabilities. We believe that exceptional product design can lead to exceptional experiences, and if our metrics and customer reviews are any indicator, we believe we’re right. By creating the Aprés category, we believe we’ve found a way to remind people that the most memorable moments happen in the real world and not while staring at our phones. Becoming a shareholder in California Cowboy isn’t just supporting a phenomenal clothing brand, it’s starting a dialogue about what’s really important in life: Bringing People together.



44 Crane Drive
San Anselmo, CA 94960

California Cowboy is a direct-to-consumer apparel brand that is one of the first companies to create the ‘after sport’ apparel category. The brand utilizes its unique social technical design approach to produce a vibrant style that brings out the inner extrovert in all who wear it. With unique elements that enhance functionality, every piece of clothing is meant to augment the social experience of the wearer.


Andrew Clark
Andrew Clark
Founder, President, Director & CEO

Over 20 years of experience in merchandising, design, and manufacturing in positions at Gap Inc, Levi Strauss, Trumaker, and Bebe, including 4 years leading Levi’s Global Outlet and Franchise businesses, a $400M annual franchise.

Mr. Clark does not currently receive a salary for his work at California Cowboy. Once California Cowboy raises $4,000,000 in topline revenue, or in the event of a successful round of funding of $500K or more, the company plans on providing Andrew with a salary determined to be reasonable by the board of directors..

Charles Brown
Charles Brown
Chief Financial Officer

20+ year apparel industry and banking veteran professional with a demonstrated history of working in finance and operations, including 6 Years in Investment Banking a Deutsche Bank. Charlie grew and sold his own DTC luxury accessories brand before joining California Cowboy. Skilled in finance, operations, strategy, financial modeling, corporate finance, FP&A, management. 

Christopher Augenstein
Christopher Augenstein
Co-Founder - Head of Inventory Management & Analytics

Apparel Industry veteran with over 22 years in omni-channel planning & business process management, across Macy’s, Gap Inc and Sears.  

Chris Reynolds

Chris Reynolds

Board of Directors

Founder + Managing Partner at venn growth partners that led the seed round for California Cowboy; former Associate Partner at McKinsey & Company and a leader in the global retail operations practice, preceding VP Strategy role on the executive team of Hudson’s Bay; formerly an investor at OMERS PE. Other current investments include Rebelstork (seed investor), Diggs (investor + board director), and Monos (investor + board director).

Joelle Maher

Joelle Maher

Board of Directors

20 year industry executive including CEO & of Hanna Andersson, President & Chief Member Officer at Sears, COO at Gymboree and EVP & President Global Multi-Channel Retail at Levi Strauss. Former Board Member of the Levi Strauss Red Tab Foundation

Sarah Choi

Sarah Choi

Board of Directors

Current Chief Marketing Officer at CorePower Yoga, with 20 years of experience in brand/corporate strategy, retail and digital, including leadership roles at Chief, CoEdition, SoulCycle, Marc Jacobs International, Sephora and Levi Strauss 


California Cowboy
Dec 22, 2022
$10k - $1000k
Common Stock
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time based

Invest in the first 7 Days 10% Bonus Shares

Invest in the first 10 Days 7% Bonus Shares

Invest in the first 15 Days 5% Bonus Shares

Amount based

$250 | $50 Gift Card

$500 | $125 Gift Card

$1,000 | $250 Gift Card

$2,500 | 5% Bonus Shares + $250 Gift Card

$5,000 | 10% Bonus Shares

$10,000 | 5% Bonus Shares

$20,000 | 20% Bonus Shares

$50,000 | 30% Bonus Shares


*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

California Cowboy Apparel Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $.41 / share, you will receive 110 Common Stock shares, meaning you'll own 110 shares for $41. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Insider Investment Notice

Officers, directors, executives, and existing owners with a controlling stake in the Company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.


Article Image

Viral Apparel Brand California Cowboy Designs Clothes For Social Animals

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Startups with Sanaz: California Cowboy TV Interview with CEO

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Gear Patrol

The Best Gifts for Skiers and Snowboarders

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Our 10 favorite gear finds from the Outdoor Retailer Snow Show

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Outside Business Journal

California Cowboy Closes Seed Funding Round to Expand Product and Hire Top Talent



Our Campaign is Now Closed

Hi All -

Thank you for your support!  Our campaign is now closed.  

Please reach out with questions to




Shop 30% OFF Site Wide - 5 Days Left to Receive by Christmas!

Hi - 

All we're 30% OFF Site Wide, and the clock is ticking if you want to get an order before Christmas! 




We're in USA Today's Top 10!

Hi All - 

We're stoked that our High Water Shirt made the cut for USA Today's Top 10 Gifts for Road Trippers for the 2nd year in a row!

You can read more here!  You can pick up a High Water here.  Shop now while our 30% OFF Site wide discount is on! 

Happy Thanksgiving!



Holster Your Phone + VIDEO

Hi Again - 

Today we're highlighting our our zippered dry pocket that was specifically crafted to help you disconnect from your tech and be fully present in the moment.  We strategically place the tech pockets on our product in places where they're less likely to have close contact with your body, but also where they're accessible when needed.  On our shirts, they're placed on the small of your to minimize notification vibrations.  On Robes they're on the front as the fit is looser.  

We also line our tech pockets with water resistant material to keep things safe.  Take a look below!



Throwback Thursday - The Evolution of The High Sierra Flannel

Hi All - 

We're back with another Throwback Thursday! As we head into the chillier months, it's only timely for us to dive into the evolution of our signature après-ski flannel - The High Sierra!

The High Sierra was released in 2017, for both men and women. Of all of our technical products, the High Sierra has undergone the most improvements in it's lifetime. Below is a recap of everything that has changed over the years.

  • Fabric: Switched to Portuguese flannel in 2018. 
  • Adjusted the fiber content of the thermal lining to increase durability.
  • Added a woven lining to the bottle pocket to increase stability and durability
  • Added locker loop, sunglass loop and pen pocket. 
  • Increased size of phone pocket to accommodate larger phones.
  • Construction: Changed the construction of the front placket to double needle to give the style a more rugged aesthetic. 
  • Developed a thicker metal buttons to make them easier for the wearer to grip and use.
  • In 2021 we released a new version called the Western High Sierra, featuring Japanese cotton denim.

You check out our available High Sierra collection here:

Drew Clark & the California Cowboy Team


Gold Rush Week Starts Tomorrow!

Hi All -
We're launching our Gold Rush Week site wide on Wednesday. Get your shopping done early as we're expecting to sell out of many products.

Happy shopping!



Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the California Cowboy offering. Here's an excerpt describing the specifics of the change:

Issuer is extending the campaign end date.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.


WATCH: An ApreSki Robe Walk Through Review

Hi All - 

Thought I would share this quick review our of new ApreSki Robe! 

More to come on this!



Product Drop: The Holiday High Water with Santa X Sasquatch

Hi Everyone - 

It's back by popular demand.  Our limited edition holiday “Believe” print showcases the daily challenges legends confront. This print takes you on a visual island sleigh-ride as Santa and Sasquatch carouse their favorite haunts in solidarity, lamenting the world's lack of belief in them. Importantly, they come together to support each other. I believe in you, Man!

Happy Holiday Shopping!



We hit $200K!

Hi All - 

We have surpassed another milestone!  We're super excited to keep the momentum going. 

Stay tuned for more! 


Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into California Cowboy.



Erik Ashby

9 months ago

Hi, customer and advocate of 4 years. It looks like $1.3M/year was used in cash for operations in 2021. Do you expect more or less cash to be used for operations in 2022? How much additional financing is needed in 2022 if this raise is $500k?



Stephen Partridge

9 months ago

Hi Interested, and a client/fan. How many classes of shares do you have? Does any class or person have any voting rights greater than the common class? How much have you raised prior and at what valuation? Are there any current or anticipated issues or litigations an investor should be aware of? Does every employee have an employment agreement with reasonable confidentiality and non-solicit etc clauses Is liquidation / change of control/sale a basic structure of divide proceeds after debt by shares? Or are there any liquidation preferences? Is their any material non commercially reasonable amount of debt on books? Will common shareholders have any pre-established rights in subsequent rounds? And or at least be informed ? Will this site be the only way for investor updates? Lastly, what would 3 most probable liquidity events look like in your broad estimation and on about what time horizon Wishing you the best, Stephen



Naomi Hirsch

9 months ago

Hi - Is there a way to have a phone conversation with someone about a potential investment over $10k. Many thanks, Numi



Stacy Hubbard

9 months ago

Hi, just curious about investing at a lower dollar amt- if i invest $250- what % of dividend would i get back? is it the 7% if i do early bird investing? or is there any dividend amount if i am unable to invest 5k plus?



Nick Payne

9 months ago

Hi Drew: Looking to better understand how the time and amount bonuses intersect. If I were to make an investment of $10,000 would I receive both the 10% time bonus and 15% amount bonus for a total of 25% bonus)? Also how would the 10% start engine bonus fit into this equation? Thanks, NP



David Bluestone

9 months ago

Does a shareholder receive dividends or will there be any retail perks beyond the initial gift card? Do you plan on selling more shares yearly? Please describe financially benefits to placing a large buy on shares.





9 months ago

where can we see a catalog of items for sale?



Joseph Couch

9 months ago

Question: I kept on looking at your main advertisement photo, over and over because something did not look right. Then I noticed saguaro cactus which are found in the Sonoran Desert in Arizona, the Mexican state of Sonora, and the Whipple Mountains and Imperial County areas of California. Then I see a surf board??? As far as I know there's no saguaro cactus buy beaches. Did the person in the photo get lost and walked 400 miles with him ending up in Arizona? LOL. I was born and raised in California and now live in Tucson Arizona. I never seen saguaro cactus in California but there sure are a Hell of a lot here.




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