We design our clothes to connect the people who wear them

Our goal at California Cowboy has always been to bring people together. After spending most of the first part of his senior year in high school isolating at home as he battled Acute Lymphoblastic Leukemia, our founder, Drew Clark learned at a young age the importance of human connection. Drew carried this profound experience with him as he ascended in the apparel industry, and used his perspective and background as the foundation for California Cowboy. 

 

As an extrovert, Drew’s favorite part of engaging in sports with his friends was the post-sport socializing, or “Après.” The brand supports the idea that technical clothes shouldn’t just augment the athletic performance of the person wearing them but enhance their post-game camaraderie as well. With this charge, Drew created a clothing brand meant to make the good times last. California Cowboy’s clothes are vibrant conversation pieces made with high-quality, technical fibers, and are loaded with functionality. California Cowboy will make you look good, feel great, and help the good times roll.

Most of today’s apparel options offer either functionality or personality. We deliver both.  

 

Smartphones and technology dictate our lives. Everything about our culture revolves around getting from point A to point B in record time with maximum efficiency. This ethos has bled into all facets of our lives, including our apparel. While we’ll be the first to admit our undying love of performance technical apparel brands, most brands focus exclusively on physicality and performance in and on the field. 

Simply put, there’s no chill in the technical apparel industry. There is no acknowledgement or design “personality” for the moments that actually connect the people who wear these clothes. An article of clothing is either stacked with features and devoid of fun or appealing aesthetic, or it’s all personality and no substance. We believe that style is one of the truest forms of self expression, and technical clothing should be no exception.

Technical style for the Après moments you live for

California Cowboy is the technical apparel brand for everyone. We understand that most people use sports and outdoor activities as a way to connect with the people they love, and our clothes are tailor made for those moments. Pun intended. Our features are designed to help you get the most out of every moment with your friends, and to be bold enough to make new ones.

We have a stout lineup of killer technical apparel to help you make the most of all of your Après experiences. From shirts to flannels, hoodies, and fleeces to bottoms and even robes, California Cowboy covers all your sartorial needs. We developed a USA-made Wagyu Fleece by blending bamboo and spandex, which is soft enough to make you feel like the pampered, beer-fed Japanese cow that bears its namesake. 

While we’d love to elaborate about every item in our repertoire, here are our customers’ favorites:

The High Water is our reinterpretation of the classic short-sleeved button down. Our Après-Surf shirts boast stellar print designs, water-absorbent terry-cloth lining that doubles as a towel, a special dry pocket for your phone, and a pocket specifically designed for a frosty beverage.

Our women’s robe, La Sirena, is the ultimate piece of loungewear. These stylish wraps are lined with our proprietary, softer-than-soft terry cloth and have a champagne bottle-sized back pocket. Pool days and lazy afternoons will never be the same.

 

For colder weather, try our signature High Sierra Après-Ski flannel shirt, made with luxurious Portuguese cotton, and a thermal lining that will keep you oh-so-cozy after shredding the slopes or rocking your next fall tailgate. This design also includes specialty pockets for your phone, a bottle opener, and frosty beverage pocket.

The El Garibaldi robe is fit for any Cowboy looking to kick back and take it easy. Each robe sports a custom-designed print (solids are on the way), our signature terry cloth lining, and special pockets for your phone and cold beverage. 

The Out of Pocket Pouch truly encapsulates the ethos of our brand. After calculating that the average person will spend around nine years of their lives staring at the screen on their phone, we developed a signal-blocking pouch designed to get you out of your inbox and into the moment. You can worry about those DM’s when happy hour is over. 

We are trailblazing the “after sport” apparel market

 

Much like how yoga brands spearheaded the advent of athleisure, California Cowboy is creating the Aprés market. Our brand exudes supreme confidence to give our customers the energy to make new and lasting connections. We exist not simply to outfit people, we aim to be a catalyst for connection. That reason is why every piece of clothing we make has personality, function, and comfort stitched into them.

Aside from the fun designs, bottle openers, and conversation cards that come with our clothes, we’re also proud of our technical accomplishments. Our Out of Pocket Pouch and Dry Pockets allow you to block the hubbub and stress of the world, if only for a minute. Our terry cloth features a modal blend that’s softer and more absorbent than cotton.

Our customers can’t get enough of California Cowboy

Just one year removed from our seed round, and California Cowboy delivered more than $3.1 million in revenue in 2021. This immediate success is thanks to the loyalty our customer base has for us, as well as our exceptional designs and resilience. For 2021, we have also had a jaw-dropping press hits total of 195 million impressions.

As far as our product pipeline is concerned, we are launching four new categories this year: outerwear, knit tops, woven long bottoms, and half zip fleece. In 2023 we plan to launch shorts and swim. Lastly, California Cowboy has benefitted from press mentionings by major outlets such as Outside Magazine, GQ, Gear Junkie, Men's Journal, Rachel Ray, Huffington Post, Forbes, Vice, and USA today.

We’re not just a brand, we’re a digital wellness movement

Humanity is losing its connection to each other, and California Cowboy endeavors to bolster that connection through high-quality technical apparel with custom designs and functional capabilities. We believe that exceptional product design can lead to exceptional experiences, and if our metrics and customer reviews are any indicator, we believe we’re right. By creating the Aprés category, we believe we’ve found a way to remind people that the most memorable moments happen in the real world and not while staring at our phones. Becoming a shareholder in California Cowboy isn’t just supporting a phenomenal clothing brand, it’s starting a dialogue about what’s really important in life: Bringing People together.