INVEST IN BLACKOUT COFFEE TODAY!
Coffee for America’s Warriors
$1,232,639.47 Raised
REASONS TO INVEST
We are an icon in the premium small-batch coffee roasting industry and it shows in our numbers, our products, and our customers. Our coffee makes us profitable, but our community makes us valuable.
Our brand is rooted in our favorite American qualities: Duty, Family, Rights, and Values. We’re engaged with our community and our 45k+ customers know it, not to mention our 40% retention rate.
We’ve sold over $4.5 million worth of products and shipped over 100,000 orders since inception. Our distinctive roasts are packed within 48 hours and shipped with lightning speed at the peak of freshness. Blackout Coffee is a premium coffee experience.
the pitch
At Blackout Coffee, we roast premium specialty coffees entirely in-house and infuse them with traditional American values to create our own slice of the small-batch coffee industry, which will reach $152.69 billion by 2030*. For the past 4+ years, our premium coffee blends have earned over 45,000 customers, more than 100,000 orders, a 40% returning customer rate (10% higher than the industry average**), and over 4,000 active coffee club subscriptions. We actively support the military, veterans, police, firefighters, first-responders, and all Americans who see their work as their duty - not just a job. We have partnered with Jared Yanis, The Dan Bongino Show (the #4 podcast in the US***), and have grown our revenue from $130K in 2019 to $2.4M in 2022.
*Market information provided by GlobeNewswire (source)
**Shopify (source)
***Chartable (source)
OVERVIEW
Coffee with traditional American values has been successful for us
Blackout Coffee was founded in Florida four years ago because we were tired of giving our money to coffee companies that didn’t share our values. We also felt like the coffee that was available didn’t come close to the quality and freshness that we were craving. We could see that there was a huge opportunity in the market that aligned with our own personal wishlist.
Since we started, our annual revenue has exploded from $130K to $2.4M. We have experienced tremendous growth serving over 45,000 customers and surpassing 100,000 fulfilled orders. Since we started our coffee subscription model in 2021, we have earned the repeatable business and loyalty of more than 4,000 hard-working Americans (and growing).
We are proud of the impact we’ve had and the connections we’ve made by supporting active military, veterans, police, firefighters, and first-responders. We see huge opportunities for us to grow our involvement in this area.
By insisting on exceptional quality, strong American values, and a passionate community, we foresee continued growth in our future - simply because we know who we are and we know how to execute a reputable business.
One of our top metrics of traction is our customer retention rate. We are proud that it stands at 40% which is 10% higher than the industry average (source). With our continued investments in community engagement, subscriptions, and elevated branding, we plan on pushing our customer retention rate even higher.
The Problem
Premium coffee can’t sit on a grocery store shelf.
Grocery stores sell coffee, but it’s not always fresh. By the time a stocker puts a bag of coffee on the shelf it’s been (at best) approximately 15 days since the roast date. This time frame gets even longer for your average grocery store that doesn’t have an intentional coffee-freshness strategy. Buying coffee beans within 3-4 weeks of roast is going to give you decent coffee, but you are completely missing the ‘peak freshness’ that true coffee aficionados know and love. Simply put, it’s near impossible to get a premium coffee experience at a grocery store.
Coffee is at its absolute peak of freshness about 3 days after roasting. After that, you’ll still be able to pick up on the flavor notes, acidity, and balance but it will begin to slowly degrade day by day. By three weeks, at most, coffee is no longer fresh.
How We're Different
Our process is our strength
Here’s what you need to know about the Blackout Coffee process: it’s all done in-house.
We source premium specialty grade green coffee beans which are graded at 80 points or above on a 100-point scale. Specialty coffees are grown at the perfect altitude, at the correct time of year, in the best soil, and then are harvested at just the right time. We work with local co-ops and farmers that grow this high-quality coffee and we adopt a strict adherence to small batch roasting our coffee. This process is why we are consistent in providing you with a coffee that has exceptional taste!
Blackout Coffee is roasted, packed and shipped with lightning speed usually within 24-48 hours. This means you get the beans just days after they’re roasted. The combination of our premium coffee beans, highly controlled roasting process, and immediate shipping gives our customers an elite coffee experience.
Blackout Coffee is the perfect product for anyone who appreciates premium coffee and meaningful opportunities to support others. We started this business because we were tired of giving our money to companies who didn’t share our values. There are many people in this country who feel this way as well. The conservative coffee movement just recently skyrocketed, and our positioning and focus is a unique approach that has already proven to be successful.
The Market
Coffee subscription models are booming
(source)
We have grown to over 4,000 subscribers since we launched the service in 2021 and we see no signs of slowing down. Our revenue and customer loyalty have increased significantly with this program in place.
Coffee subscription models are one of the fastest-growing industries in the world (source). The access to coffee software and easy integrations with e-Commerce platforms have permitted coffee roasters to offer subscription coffee services & direct-to-customer sales at scale. This is the opportunity factor in the specialty coffee industry.
(source)
According to a recent study published by The Brainy Insights, the global specialty coffee market is expected to grow from USD $53.67 billion in 2021 to USD $152.69 billion by 2030, at a compound annual growth rate (CAGR) of 12.32% (source).
(source)
Our Growth
We’re focused on and invested in quality growth
The small-batch specialty coffee industry is growing at an unprecedented rate and we have the right message to be a big part of it.
With increased marketing, bigger and better equipment, investment in branding, a larger facility, and additional employees - our roadmap is fully focused on continuing our rapid growth. We believe that our historical results in overall growth should be something that our investors should expect in the future.
Growth Updates and Company Highlights
- We’ve put methods and systems in place that streamline manufacturing and allow for higher profitability
- 98% online sales allow us to not rely on revenue from a few major retailers
- In 2022 Blackout Coffee averaged a 40% returning customer rate, which is above the industry average, indicating that they offer superior customer service and premium products
- Now offering over 40 coffee roasts and flavors that are consistently in demand
- Acquired new roasting and processing equipment that will increase product output by up to 10x
- New marketing partnerships with podcast hosts and robust PR plan in place
- 1300% increase in sales since 2019 with over 100,000 orders to date
- Reached an average of 248% YOY revenue growth
- Surpassed $2.4 million in revenue in 2022
Our Community
Blackout is more than just coffee
Our brand is bigger than just coffee. We are a purpose-driven company that acknowledges the people and traditions that make our country great. Our customers are engaged in supporting meaningful connections via coffee that they don’t normally have access to in a convenient manner. We honor duty and hard work one sip at a time.
We make it part of our mission to give back to our military by sending donated coffee care packages to deployed troops. This is why we created Operation Blackout, which gives our honorable customers an opportunity to give back to our deployed troops by donating coffee care packages at a discounted price to a designated or random unit.
Our commitment to supporting our community doesn’t end there, we have also partnered with GovX to provide savings to all first responders who serve.
Our community is even bigger than military and first responders. We are the official coffee for Cars & Coffee Palm Beach and have developed a large following at this event with repeatable business and passionate loyal customers.
Customer Reviews
Our customers speak for themselves
*These testimonials may not represent other customers' experiences and are not a guarantee of future performance or success.
ABOUT
HEADQUARTERS
395 E Lincoln Ave
Labelle, FL 33935
WEBSITE
View Site
Blackout Coffee Co. is an online premium specialty coffee roasting company known for exceptionally fresh coffee and for supporting traditional American values, military, first-responders, and hard-working people all across the country.
TEAM
John Dos Santos
Founder, CEO & Director
John has a proven executive management track record and over 20 years of entrepreneurial experience. His passion for a good cup of coffee led him to start his own coffee roasting business, Blackout Coffee Co., one of the fastest-growing coffee companies in Florida.
Today, he heads up operations while overseeing production and marketing. He is very meticulous with every detail from sourcing to roasting, to deliver quality and consistency of every roast. He strives to improve and grow the business and its processes by executing strategies to cultivate a meaningful and successful brand.
Rachael Alyce Santos
Co-Founder, President and Director
Rachael has worked in many different environments to foster healthy growth in her accomplishments. She is the administration and finance backbone, overseeing compliance. She has extensive experience in customer service and strives to build an overall positive relationship and experience with each customer.
Rachael is a powerful force in the company and uses her positive attitude and tireless energy to encourage others to work hard and succeed.
Jared Yanis
Co-Owner & Director of Partnerships
TERMS
Blackout Coffee
Overview
PRICE PER SHARE
$1.25
DEADLINE
May 4, 2023
VALUATION
$17.94M
AMOUNT RAISED
$1,232,639.47
Breakdown
MIN INVESTMENT
$198.75
MAX INVESTMENT
$1,235,000
MIN NUMBER OF SHARES OFFERED
12,000
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
988,000
Maximum Number of Shares Offered subject to adjustment for bonus shares
Company | : | Howloo, Inc. |
Corporate Address | : | 395 E Lincoln Ave, Labelle, FL 33935 |
Offering Minimum | : | $15,000.00 |
Offering Maximum | : | $1,235,000.00 |
Minimum Investment Amount(per investor) | : | $198.75 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 12,000 |
Maximum Number of Shares Offered | : | 988,000 |
Price per Share | : | $1.25 |
Pre-Money Valuation | : | $17,940,000.00 |
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives
Time-Based:
Friends and Family Early Birds
Invest any amount within the first 72 hours and receive 10% bonus shares
Super Early Bird Bonus
Invest any amount within the second 72 hours and receive 8% bonus shares
Early Bird Bonus
Invest any amount within the next seven days and receive 5% bonus shares
Amount-Based:
$500+ | Tier 1
Invest $500+ and receive a $50 Investor-only Blackout Coffee Gift Card.
$1,000+ | Tier 2
Invest $1,000+ and receive a $100 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group.
$2,500+ | Tier 3
Invest $2,500+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group.
$5,000+ | Tier 4
Invest $5,000+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group + 15% off store purchases for the first year.
$10,000+ | Tier 5
Invest $10,000+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group + 20% off store purchases for the first year + 5% Bonus Shares
$25,000+ | Tier 6
$250 Blackout Coffee Gift Card + Exclusive Access to BOCC’s Investor FB Group + 20% off store purchases for 1 year + 8% Bonus Shares + 12 bags of your own COFFEE ROAST + 30 min zoom call with John & Jared (Owners).
$50,000+ | Tier 7
$250 Blackout Coffee Gift Card + Exclusive Access to BOCC’s Investor FB Group + 25% off store purchases for 1 year + 10% Bonus Shares + 12 bags of your own COFFEE ROAST + Dinner +1 with John & Jared (Owners)* + 1 hour Blackout Coffee Facility Tour*.
*Travel and lodging not included. Dinner location will be chosen by Owners.
**In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Howloo, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. Owner's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.25 / share, you will receive 110 shares, meaning you'll own 110 shares for $125. Fractional shares will not be distributed and unit bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company will not incur any irregular use of proceeds.
NEW UPDATES
03.21.23
Over 1,360 Investors!
We still can't believe the response we've received during this investment campaign on StartEngine! We are thrilled to have so many people officially owning a slice of our company. It just makes us want to work even harder!
As you may know, we raised over $1.2m dollars from over 1,360 people. Our insiders have invested a total of $5,000 into the offering to date. The rest was all YOU! That's amazing.
Stay tuned for what's next! We'll have lots of exciting news for you soon.
Thank you,
John - CEO Blackout Coffee
ALL UPDATES
03.15.23
Still time to get on the waitlist!
Even though we've reached our investment cap of over $1.2m, there's still a chance to get onto the waitlist! There are a few things that could keep someone from finalizing their investment which would open up space for someone else trying to get in.
Don't give up! It could still happen! The early bird gets the worm, but it's the second mouse that gets the cheese!
03.10.23
Our goal is in sight!
As you can see, we're soooo close to our goal for this StartEngine campaign! This has been an amazing experience and we want to finish strong! If your investment gets us to our final goal, please let us know. Honestly, for anyone who helps us cross the finish line (whether you're the last one or not), reach out and say hi. We'd love to hear from ya!
Thank you again to everyone who supports Duty, Family, Values, Rights, and (most importantly) truly great coffee. This has been a great campaign and we're happy to have everyone onboard.
03.09.23
Bonuses are still available!
We've already raised over a million dollars and it hasn't even been a week since we started! This is a great moment to become an owner of our company AND get bonuses for doing so.
If you have any questions about our company and you don't see the answer on our campaign page, please reach out to us and we'll try to get you an answer.
03.08.23
$900k in less than a week!
We just hit another major milestone! 900k and over 1,000 investors in less than a week!
This has been an amazing campaign. The support from our community has been incredible. Thank you!
For anyone who hasn't invested yet: If your investment put us over $1 million, please let us know! This will be a huge moment for us and we'd like to share it with you.
Bonuses are still available but time is running out to get them.
Thanks again everyone! We're very happy to have you on board.
03.07.23
Coffee for America's Warriors
Since this campaign is going so fast, we wanted to remind everyone (including ourselves) about who we're here for. Blackout Coffee proudly supports all of America's hard-working people who see their work as their duty - not just a job. Whether it's military, veterans, first-responders or medical professionals or people raising highly energetic children - we see you and we want you to have a great cup of premium coffee to help get you through the day.
Our coffee makes us profitable, but our community makes us valuable.
03.06.23
$700K in 72 Hours!
We can't thank everyone enough! $700k in just 72 hours pretty much blows our mind over here at Blackout Coffee! We knew you were there, but now we can feel you.
To all the amazing people who've believed in us, our coffee, and our values - we are so honored to now be sharing this adventure and growth with you as co-owners!
To everyone else, this campaign is already closing in on our goal as you can see - and we just got started! You can still get bonuses! It'd be great to have you onboard.
03.04.23
$500K Raised in just over 24 hours!
This has been an amazing experience to see so many people invest in our company on StartEngine! The response has been beyond our expectations! Thank you to everyone who has invested early and to everyone yet to come.
We appreciate it!
John
03.03.23
$500k is coming fast!
Wow! We are so appreciative of all the support we've gotten so far. We've always known that you (our customers) are out there, but now we can feel you! What an amazing experience.
We're soooo close to half a million dollars raised in less than 24 hours. Can you be the one to get us to this incredible milestone? We're already in StartEngine's 'Most Momentum' listing and we are raising at lightning fast speed (almost as quick as we ship out our coffee). If you're the one who gets us to 500k, please let us know!
Thank you,
John
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$198
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
$500
Tier 1
Invest $500+ and receive a $50 Investor-only Blackout Coffee Gift Card.
$1,000
Tier 2
Invest $1,000+ and receive a $100 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group.
$2,500
Tier 3
Invest $2,500+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group.
$5,000
Tier 4
Invest $5,000+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group + 15% off store purchases for the first year.
$10,000
Tier 5
Invest $10,000+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group + 20% off store purchases for the first year + 5% Bonus Shares
$25,000
Tier 6
$250 Blackout Coffee Gift Card + Exclusive Access to BOCC’s Investor FB Group + 20% off store purchases for 1 year + 10% Bonus Shares + 12 bags of your own COFFEE ROAST + 30 min zoom call with John & Jared (Owners).
$50,000
Tier 7
$250 Blackout Coffee Gift Card + Exclusive Access to BOCC’s Investor FB Group + 25% off store purchases for 1 year + 10% Bonus Shares + 12 bags of your own COFFEE ROAST + Dinn*Travel and lodging not included. Dinner location will be chosen by Owners.
JOIN THE DISCUSSION
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
We want you to succeed and get the most out of your money by offering rewards and memberships!
SECURE
Your info is your info. We take pride in keeping it that way!
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
