INVEST IN BLACKOUT COFFEE TODAY!
Coffee for America’s Warriors
$1,806,932.80 Raised
REASONS TO INVEST
We are an icon in the premium small-batch coffee roasting industry and it shows in our numbers, our products, and our customers. Our coffee makes us profitable, but our community makes us valuable.
Our brand is rooted in our favorite American qualities: Duty, Family, Rights, and Values. We’re engaged with our community and our 45k+ customers know it, not to mention our 40% retention rate.
We’ve sold over $4.5 million worth of products and shipped over 100,000 orders since inception. Our distinctive roasts are packed within 48 hours and shipped with lightning speed at the peak of freshness. Blackout Coffee is a premium coffee experience.
the pitch
At Blackout Coffee, we roast premium specialty coffees entirely in-house and infuse them with traditional American values to create our own slice of the small-batch coffee industry, which will reach $152.69 billion by 2030*. For the past 4+ years, our premium coffee blends have earned over 45,000 customers, more than 100,000 orders, a 40% returning customer rate (10% higher than the industry average**), and over 4,000 active coffee club subscriptions. We actively support the military, veterans, police, firefighters, first-responders, and all Americans who see their work as their duty - not just a job. We have partnered with Jared Yanis, The Dan Bongino Show (the #4 podcast in the US***), and have grown our revenue from $130K in 2019 to $2.4M in 2022.
*Market information provided by GlobeNewswire (source)
**Shopify (source)
***Chartable (source)
OVERVIEW
Coffee with traditional American values has been successful for us
Blackout Coffee was founded in Florida four years ago because we were tired of giving our money to coffee companies that didn’t share our values. We also felt like the coffee that was available didn’t come close to the quality and freshness that we were craving. We could see that there was a huge opportunity in the market that aligned with our own personal wishlist.
Since we started, our annual revenue has exploded from $130K to $2.4M. We have experienced tremendous growth serving over 45,000 customers and surpassing 100,000 fulfilled orders. Since we started our coffee subscription model in 2021, we have earned the repeatable business and loyalty of more than 4,000 hard-working Americans (and growing).
We are proud of the impact we’ve had and the connections we’ve made by supporting active military, veterans, police, firefighters, and first-responders. We see huge opportunities for us to grow our involvement in this area.
By insisting on exceptional quality, strong American values, and a passionate community, we foresee continued growth in our future - simply because we know who we are and we know how to execute a reputable business.
One of our top metrics of traction is our customer retention rate. We are proud that it stands at 40% which is 10% higher than the industry average (source). With our continued investments in community engagement, subscriptions, and elevated branding, we plan on pushing our customer retention rate even higher.
The Problem
Premium coffee can’t sit on a grocery store shelf.
Grocery stores sell coffee, but it’s not always fresh. By the time a stocker puts a bag of coffee on the shelf it’s been (at best) approximately 15 days since the roast date. This time frame gets even longer for your average grocery store that doesn’t have an intentional coffee-freshness strategy. Buying coffee beans within 3-4 weeks of roast is going to give you decent coffee, but you are completely missing the ‘peak freshness’ that true coffee aficionados know and love. Simply put, it’s near impossible to get a premium coffee experience at a grocery store.
Coffee is at its absolute peak of freshness about 3 days after roasting. After that, you’ll still be able to pick up on the flavor notes, acidity, and balance but it will begin to slowly degrade day by day. By three weeks, at most, coffee is no longer fresh.
How We're Different
Our process is our strength
Here’s what you need to know about the Blackout Coffee process: it’s all done in-house.
We source premium specialty grade green coffee beans which are graded at 80 points or above on a 100-point scale. Specialty coffees are grown at the perfect altitude, at the correct time of year, in the best soil, and then are harvested at just the right time. We work with local co-ops and farmers that grow this high-quality coffee and we adopt a strict adherence to small batch roasting our coffee. This process is why we are consistent in providing you with a coffee that has exceptional taste!
Blackout Coffee is roasted, packed and shipped with lightning speed usually within 24-48 hours. This means you get the beans just days after they’re roasted. The combination of our premium coffee beans, highly controlled roasting process, and immediate shipping gives our customers an elite coffee experience.
Blackout Coffee is the perfect product for anyone who appreciates premium coffee and meaningful opportunities to support others. We started this business because we were tired of giving our money to companies who didn’t share our values. There are many people in this country who feel this way as well. The conservative coffee movement just recently skyrocketed, and our positioning and focus is a unique approach that has already proven to be successful.
The Market
Coffee subscription models are booming
(source)
We have grown to over 4,000 subscribers since we launched the service in 2021 and we see no signs of slowing down. Our revenue and customer loyalty have increased significantly with this program in place.
Coffee subscription models are one of the fastest-growing industries in the world (source). The access to coffee software and easy integrations with e-Commerce platforms have permitted coffee roasters to offer subscription coffee services & direct-to-customer sales at scale. This is the opportunity factor in the specialty coffee industry.
(source)
According to a recent study published by The Brainy Insights, the global specialty coffee market is expected to grow from USD $53.67 billion in 2021 to USD $152.69 billion by 2030, at a compound annual growth rate (CAGR) of 12.32% (source).
(source)
Our Growth
We’re focused on and invested in quality growth
The small-batch specialty coffee industry is growing at an unprecedented rate and we have the right message to be a big part of it.
With increased marketing, bigger and better equipment, investment in branding, a larger facility, and additional employees - our roadmap is fully focused on continuing our rapid growth. We believe that our historical results in overall growth should be something that our investors should expect in the future.
Growth Updates and Company Highlights
- We’ve put methods and systems in place that streamline manufacturing and allow for higher profitability
- 98% online sales allow us to not rely on revenue from a few major retailers
- In 2022 Blackout Coffee averaged a 40% returning customer rate, which is above the industry average, indicating that they offer superior customer service and premium products
- Now offering over 40 coffee roasts and flavors that are consistently in demand
- Acquired new roasting and processing equipment that will increase product output by up to 10x
- New marketing partnerships with podcast hosts and robust PR plan in place
- 1300% increase in sales since 2019 with over 100,000 orders to date
- Reached an average of 248% YOY revenue growth
- Surpassed $2.4 million in revenue in 2022
Our Community
Blackout is more than just coffee
Our brand is bigger than just coffee. We are a purpose-driven company that acknowledges the people and traditions that make our country great. Our customers are engaged in supporting meaningful connections via coffee that they don’t normally have access to in a convenient manner. We honor duty and hard work one sip at a time.
We make it part of our mission to give back to our military by sending donated coffee care packages to deployed troops. This is why we created Operation Blackout, which gives our honorable customers an opportunity to give back to our deployed troops by donating coffee care packages at a discounted price to a designated or random unit.
Our commitment to supporting our community doesn’t end there, we have also partnered with GovX to provide savings to all first responders who serve.
Our community is even bigger than military and first responders. We are the official coffee for Cars & Coffee Palm Beach and have developed a large following at this event with repeatable business and passionate loyal customers.
Customer Reviews
Our customers speak for themselves
*These testimonials may not represent other customers' experiences and are not a guarantee of future performance or success.
ABOUT
HEADQUARTERS
395 E Lincoln Ave
Labelle, FL 33935
WEBSITE
View Site
Blackout Coffee Co. is an online premium specialty coffee roasting company known for exceptionally fresh coffee and for supporting traditional American values, military, first-responders, and hard-working people all across the country.
TEAM
John Dos Santos
Founder, CEO & Director
John has a proven executive management track record and over 20 years of entrepreneurial experience. His passion for a good cup of coffee led him to start his own coffee roasting business, Blackout Coffee Co., one of the fastest-growing coffee companies in Florida.
Today, he heads up operations while overseeing production and marketing. He is very meticulous with every detail from sourcing to roasting, to deliver quality and consistency of every roast. He strives to improve and grow the business and its processes by executing strategies to cultivate a meaningful and successful brand.
Rachael Alyce Santos
Co-Founder, President and Director
Rachael has worked in many different environments to foster healthy growth in her accomplishments. She is the administration and finance backbone, overseeing compliance. She has extensive experience in customer service and strives to build an overall positive relationship and experience with each customer.
Rachael is a powerful force in the company and uses her positive attitude and tireless energy to encourage others to work hard and succeed.
Jared Yanis
Co-Owner & Director of Partnerships
TERMS
Blackout Coffee
Overview
PRICE PER SHARE
$1.25
DEADLINE
Jul 7, 2023
VALUATION
$17.94M
FUNDING GOAL
$15k - $3M
Breakdown
MIN INVESTMENT
$198.75
MAX INVESTMENT
$3,000,000
MIN NUMBER OF SHARES OFFERED
12,000
MAX NUMBER OF SHARES OFFERED
2,400,000
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives
Time-Based:
Friends and Family Early Birds
Invest any amount within the first 72 hours and receive 10% bonus shares
Super Early Bird Bonus
Invest any amount within the second 72 hours and receive 8% bonus shares
Early Bird Bonus
Invest any amount within the next seven days and receive 5% bonus shares
Amount-Based:
$500+ | Tier 1
Invest $500+ and receive a $50 Investor-only Blackout Coffee Gift Card.
$1,000+ | Tier 2
Invest $1,000+ and receive a $100 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group.
$2,500+ | Tier 3
Invest $2,500+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group.
$5,000+ | Tier 4
Invest $5,000+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group + 15% off store purchases for the first year.
$10,000+ | Tier 5
Invest $10,000+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group + 20% off store purchases for the first year + 5% Bonus Shares
$25,000+ | Tier 6
$250 Blackout Coffee Gift Card + Exclusive Access to BOCC’s Investor FB Group + 20% off store purchases for 1 year + 8% Bonus Shares + 12 bags of your own COFFEE ROAST + 30 min zoom call with John & Jared (Owners).
$50,000+ | Tier 7
$250 Blackout Coffee Gift Card + Exclusive Access to BOCC’s Investor FB Group + 25% off store purchases for 1 year + 10% Bonus Shares + 12 bags of your own COFFEE ROAST + Dinner +1 with John & Jared (Owners)* + 1 hour Blackout Coffee Facility Tour*.
*Travel and lodging not included. Dinner location will be chosen by Owners.
**In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Howloo, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. Owner's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.25 / share, you will receive 110 shares, meaning you'll own 110 shares for $125. Fractional shares will not be distributed and unit bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company will not incur any irregular use of proceeds.
NEW UPDATES
06.01.23
APPROACHING 2,000 INVESTORS!!
We're getting closer to a HUGE milestone in our StartEngine campaign. 2,000 INVESTORS!
Thank you to everyone who has gotten us this far. Our campaign is closing in on $1.8 million dollars raised. That's incredible!
For everyone else who are still watching and deciding: we're looking for folks who want to invest in something that'll make them proud. Blackout Coffee will be more than just an investment. It'll be a family. That's our goal.
We know that there are enough people watching us out there who, even with just a small investment, could help us reach a very important milestone.
If you are one of these people, please let us know!
Thank you,
John Santos
CEO Blackout Coffee Co.
ALL UPDATES
05.27.23
Special Message
This weekend we raise a cup to those who paid the ultimate sacrifice to make America the greatest nation on earth and to give us the freedom we enjoy and (often) take for granted.
Anyone who is familiar with Blackout Coffee knows that this is not just something we just say on holidays. It's on our minds everyday and we strive to help make a tangible difference. If a cup of our premium, super-fresh coffee can help a deployed troop get through their day a little easier - that's what we're going to do.
While you're looking for companies to invest in, keep a lookout for companies who invest in the people around them. Sometimes this world is more than just money and products. Especially on important holidays such as this one.
God Bless,
John Santos
CEO Blackout Coffee Co.
05.24.23
Please Read This Update!
We thank you for following (and supporting) our StartEngine campaign! We're pumped just knowing that the people of America are responding to our company. Making premium coffee with traditional American values is fun and meaningful.
However, the other reason we're here is to make a tangible difference in the lives of active deployed troops in the US Armed Forces. We created Operation Blackout as our way of supporting them and help fuel their momentum.
If you would like the added joy this Memorial Weekend of sending some top-notch amazing coffee to either a designated unit or a unit who has requested a Blackout Coffee care package, please visit our website www.blackoutcoffee.com and click on 'Support Troops'.
Also, if you know someone (or many) in a deployed unit, please tell them about this program so they can sign themselves up and get on the list. That can be found on the 'Support Troops' page as well.
Thank you for supporting us as a company and the hard-working troops standing up for our country.
God bless,
John Santos
CEO Blackout Coffee Co.
05.22.23
Now Over 1,900 Investors!
We just crossed another milestone: 1,900 investors!
When we look back at all of the updates since we started this campaign on StartEngine, it's amazing to see the consistent growth of our follower and investor numbers. We're trying to build a meaningful crew of owners who believe in premium coffee and quality American values.
The bonds that hold our community together are strong. If you would like to be a part of something like this, you can still invest right now. We would love to have you with us.
Sincerely,
John Santos
CEO Blackout Coffee Co.
05.20.23
Send Coffee to Troops!
One of our favorite things to do is Operation Blackout. It's our way of making a difference in the day-to-day grind of Americans deployed in the military.
Whether you're an investor or not, it probably safe to say that most of you out there want to see our troops being supported.
This Memorial Day, we would like to suggest an easy way to help fuel momentum for America's Warriors. Simply go to our website www.blackoutcoffee.com and click on 'Support Troops'. There you will find all the info you need to send full bags of coffee to either a designated unit OR to units who have requested our coffee.
If sending fresh, premium coffee to hard-working troops on duty feels like the good thing to do, we will be glad to be a part of it. Just fill in the order, tell us where to send it and we'll do the rest.
It will certainly make a difference in how you feel during the upcoming holiday weekend. Thank you for considering this act of support.
05.17.23
Big Update!
Here's some great news for all of the amazing folks who invested at a tier that included perks of some kind: they're on the way!
Ever since the launch of our StartEngine campaign, our company has been experiencing a lot of growth (there are more details about that in our previous updates). We've been working as hard as we can just to keep up with orders and more. All of this time however, we've always had our investors in our minds and couldn't wait to finally be able to fulfill the perks they deserve.
Well, we are proud to announce that we have already started sending some of them out. It's time to start checking emails etc. and looking for your perks to arrive!
Our whole crew is very grateful for all of your enthusiasm during this process and we're very excited to get these perks to you!
John Santos
CEO Blackout Coffee Co.
05.15.23
1,800 Investors!
We continue to be amazed at the support we've received from our customers and the StartEngine community! At over $1.66 million raised from over 1,800 investors - our brand is growing strong.
If you've been watching us from the sidelines and are waiting for the right moment to become an owner of this mighty coffee company - today is a good day to jump on board! We've already doubled our revenue in 2023 vs. this time in 2022 and experienced 3x growth in April vs. April last year.
Join us! We would love to have you with us!
John Santos
CEO Blackout Coffee Co.
05.12.23
Our New Facility!
If you’ve been keeping an eye on our StartEngine investment campaign, you may have noticed that we have been experiencing incredible growth over the years. Those numbers continue to increase in 2023. In just the month of April 2023, we did 3 times the amount of sales than we did in April of last year!
What does all of this growth mean? Well, on our end it means that we’ve been running out of space! We do everything in-house which means we need room for roasting, packing, shipping, etc. Our team and our products have been getting pushed closer and closer to the walls of the building we’ve been in for awhile.
With the success of our StartEngine campaign, increased sales, and growing customer base, we’ve been looking around for a space that could house us for the foreseeable future.
And now the big update! We just signed the lease to our NEW FACILITY that is 7 TIMES LARGER than what we’ve been working in lately. It’s massive!
We couldn’t have done it without our customers and StartEngine investors (many of whom are customers).
If you’re someone who is looking for great opportunities to invest in quality businesses on the rise, we ask that you take a look at our story and financials on our StartEngine campaign page.
Thank you,
John Santos
CEO Blackout Coffee Co.
05.10.23
3X Sales in April!
The numbers for April are in. We have officially done more than 3 times the amount of sales in April of this year than we did last year! We certainly felt it in the amount of time we spent roasting and shipping. The reason we continue to work so hard is that we know our customers also work hard and that we share a common set of values and passions. What we have most in common with our customers is that we all need really great coffee to keep us moving forward!
We continue to be amazed and grateful for the hard-working people out there who are supporting our premium coffee company. The size of our customer base continues to grow by leaps and bounds.
Think about it, we’re making 3 times the amount of product that we did just last year! If you’re someone who is looking for great opportunities to invest in quality businesses on the rise, we ask that you take a look at our story and financials on our StartEngine campaign page. The amount of growth that we have experienced even since we first drafted our page has been incredible!
We would love to have you become an owner of our company! Seriously.
If you are one of the nearly 1,800 people who have already invested - thank you! Our company is stronger now than ever.
Thank you,
John Santos
CEO Blackout Coffee Co.
05.08.23
How We Support American Troops
We wanted to take a minute and remind everyone out there of why Blackout Coffee is something bigger than just coffee. One of our favorite programs is called ‘Operation Blackout’. We are avid supporters of the United States military and here are a couple of ways we try to help out.
1) We send 2 cups of coffee to deployed troops for every bag of coffee that our customers buy. This is so everyone can be a part of it.
2) You can also go to our website and actually buy bags of coffee (packed/shipped) to designated units or any units who have requested Blackout Coffee. This is the real treat! It’s something the troops can feel! You can be a part of this by going to our website and clicking on ‘Support Troops’.
We are grateful to be living in this country and we know there are many others out there. If sending support in the form of fresh, premium coffee beans sounds good to you - we know the feeling.
Thank you,
John Santos
CEO Blackout Coffee Co.
05.03.23
Already Doubled Revenue in 2023!
We are on a roll so far in 2023! Thanks to all of our wonderful customers and StartEngine investors (1,680 of you)!
If you've been following our campaign, you know we've been moving fast! We would love to have you onboard for this journey. Please take some time to look over our story and financials. Maybe we can have a cup of coffee together some day.
Thank you,
John Santos
CEO Blackout Coffee Co.
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$198
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
$500
Tier 1
Invest $500+ and receive a $50 Investor-only Blackout Coffee Gift Card.
$1,000
Tier 2
Invest $1,000+ and receive a $100 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group.
$2,500
Tier 3
Invest $2,500+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group.
$5,000
Tier 4
Invest $5,000+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group + 15% off store purchases for the first year.
$10,000
Tier 5
Invest $10,000+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee’s Investor Facebook Group + 20% off store purchases for the first year + 5% Bonus Shares
$25,000
Tier 6
$250 Blackout Coffee Gift Card + Exclusive Access to BOCC’s Investor FB Group + 20% off store purchases for 1 year + 10% Bonus Shares + 12 bags of your own COFFEE ROAST + 30 min zoom call with John & Jared (Owners).
$50,000
Tier 7
$250 Blackout Coffee Gift Card + Exclusive Access to BOCC’s Investor FB Group + 25% off store purchases for 1 year + 10% Bonus Shares + 12 bags of your own COFFEE ROAST + Dinn*Travel and lodging not included. Dinner location will be chosen by Owners.
JOIN THE DISCUSSION
0/2500
Gina Nelson
8 days ago
Hola, I am Brand New to this. Thank You for the opportunity to invest in Black Out Coffee.
I will keep watching Utube, I am excited and Hope For more and more growth. Need to Surpass Starbucks !!
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James Kastberg
14 INVESTMENTS
14 days ago
Thanks John,
Made a small investment & ordering some of your coffee to see what you guys have going,
Best of luck,
1
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James Kastberg
14 INVESTMENTS
14 days ago
Ultimately, what are your liquidity event plans? Seems like an interesting investment.
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Patryk Gawel
19 days ago
any plans for barrel aged coffee ?
1
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Mark Gawedzinski
23 days ago
When can we expect to see some form of acknowledgment outside of StartEngine of our investments?
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Anthony Dombrowski
24 days ago
Once the campaign is done, what kind of ROI are we looking at as shareholders?
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Ralph Johnson
a month ago
Is there a monthly or annual check from return to each investor?
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Michael Musacchia
a month ago
Good Afternoon,
What benefits do we have as investors in your company?
Will there be any return on our investments, such as payouts, dividends or a possible public listing. All these questions are important to me before i invest. I already love the coffee and the concept, but investing i need to know what my long term return on investment may consist of.
Thank you,
Mike
1
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Tyler Drake
a month ago
I found the investor newsletter signup form here:
https://www.blackoutcoffee.com/pages/investor
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
Dillon Maughan
8 days ago
2
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