BEERMKR Inc offering is now closed and is no longer accepting investments.
INVEST IN BEERMKR INC TODAY!
Craft Beer. Made Easy.
$129,251.17 Raised
Reasons to Invest
- Nearly $1M in sales in 2021
- Strong recurring revenue for each active BEERMKR: $130 in 2021
- We believe we are ready to disrupt the $100 Billion US domestic beer market (source)
Overview
Craft Beer. Made Easy.
BEERMKR is one of the first all-in-one craft beer making machines. It is fully customizable, and makes a 12-pack of quality craft beer in a week's time. While the traditional homebrewing process can take over 12 hours of work, BEERMKR cuts this down to just 5 minutes and clean-up is easy; just use your dishwasher. BEERMKR is a tool which can be used by both first time brewers as well as professional brewmasters.
The Problem
Homebrewing is complicated.
Homebrewing is:
- Time-consuming
- Difficult to learn
- Expensive
- Messy
- Overwhelming & intimidating
- Often makes bad beer
The Solution
An all-in-one homebrewing machine
BEERMKR makes homebrewing fun and easy. It captures the essence of brewing: exploring ingredients and recipes, while it takes care of all the grunt work. The BEERMKR system brews, ferments, carbonates, and serves beer. It takes just 5 minutes to set up a brew and the BEERMKR does the rest.
The patent-pending design of BEERMKR includes a multitude of sensors, solid state heat exchange technology, and innovations in hops that allow for a speedy brewing experience. This technological advancement in brewing has enabled complete beginners to experience the joy of brewing without compromising high quality craft beer results.
It has given an advanced toolset to experienced brewers like BEERMKR owner Christian Chandler who won a gold medal at the National Homebrewing Competition with a beer he brewed on his BEERMKR. He was able to easily iterate on his recipe until he perfected it. Check out the video we made about that!
*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.
It has also enabled commercial breweries to get a powerful pilot batch machine that saves employee time and resources and costs a small fraction of a traditional pilot brewing system.
The Market
The beer market is a $100 billion industry primed for disruption (source)
(source, source, source, source, source & source)
The markets for Coffee and Beer in the USA are similar in size, $85b and $100b respectively. A major difference however is three quarters of all coffee drinkers prepare their coffee at home, while only 1% of craft beer lovers do the same (source). BEERMKR’s opportunity is to expand this massive gap by enabling high quality beer at home, easily.
our traction
Nearly $1M in sales in 2021
In 2018 we launched a Kickstarter Campaign that raised nearly $400,000 dollars. We shipped our first BEERMKR in the fall of 2020, and went on to sell another 1,000+ BEERMKRs and 15,000+ MKRKITs in 2021 resulting in nearly $1M in sales in sales in BEERMKR's first year of operations.
Follow on sales have been equally strong. Each active BEERMKR saw an average of $130 in MKRKIT sales in 2021. Our machine level data shows this use trend continuing, indicating promising results in years to come.
Customer response has been tremendous. With overwhelmingly positive reviews and over 200,000 beers brewed in BEERMKR machines to date, customers are loving their BEERMKRs.
*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.
We even aired on Shark Tank on May 7th, 2021, getting the word out to millions of beer lovers across the USA!
HOW TO USE BEERMRK
Here is how BEERMKR works:
WHAT WE MAKE
Hardware, MKRKITs, and the BEERMKR App
The BEERMKR platform is comprised of the BEERMKR + BEERTAP brewing hardware, the MKRKIT consumables, and the BEERMKR App, which acts as the main customer interface. BEERMKR + BEERTAP retail for $649 on a $392 landed cost to Los Angeles. MKRKITs range from $17-$24 with a delivered cost ranging from $12-$18. The app provides machine setup and management, brewing setup and monitoring, articles and learning, and a robust store where customers can purchase MKRKITs, loose ingredients for customization, and accessories.
BEERTAP gives you carbonated beer, right out of your fridge. When your beer is complete, move the bag of clean finished beer out of your BEERMKR and into your BEERTAP. An included CO2 cartridge carbonates the beer and allows you to serve up fresh pints or fill growlers to go directly from your refrigerator.
BEERMKR and BEERTAP have provided a solution for the issues of oxidation and exposure to bacteria and contaminants that plague traditional homebrewing. Our beer never leaves the original bag where it was brewed, eliminating these common homebrewing issues that regularly ruin otherwise great homebrew.
MKRKITs come with pre-portioned packs of real brewing ingredients. Our MKRKITs include everything you need to make a 12-pack of quality craft beer. They come in a variety of popular styles, including IPAs, Stouts, Pale Ales, Lagers, and more. Use one for an easy, delicious beer, or start to customize and add your own ingredients. We're regularly launching new Kits, and are partnering with breweries for new recipes and added exposure.
SteamHops, an ingredient we manufacture, go through a proprietary steam process that converts their acids into bitters while at the same time adjusting their oils to match what you would expect during a traditional boil process. That means we can match the isomerization of 10, 20, 30, 60 minute boils without putting the wort through a boil, dramatically simplifying the brewing process.
We pack and ship our MKRKITs in Boulder, CO, and ship them directly to a brewer's door. By eliminating shipping of heavy water, glass, and aluminum all over the country, we have provided quality beer at a competitive price.
How does BEERMKR compare to other at-home beer creation methods?
BEERMKR has tremendous ease of use advantages over traditional homebrewing. BEERMKR also handedly wins against the major competitors in the brewing appliance space, namely Mr. Beer, LG Homebrew, and the BeerDroid + BeerFlo. All of these systems use extracts, where BEERMKR uses the same grains, hops, and yeast used by craft breweries. Limiting the brewing ingredients to extracts results in simple, inflexible recipes, as well as adding a syrupy taste which is rarely found in freshly brewed commercial craft beer.
(source)
why invest
Disrupt the beer industry through homebrewing
BEERMKR is a game changing device that can enable a new generation of homebrewing. While the beer market is gigantic, brewing beer yourself is fraught with roadblocks and pain points. BEERMKR eliminates these problems with our automated brewing machine, allowing anyone to make commercial quality beer. We are the right team, with the right product, at the right time, we believe we can expand and explode the brew-at-home space.
ABOUT
HEADQUARTERS
4949 Broadway St, Unit 110
Boulder, CO 80304
WEBSITE
View Site
BEERMKR is planning to be the next big thing in beer! BEERKMKR created an automated countertop craft beer brewing system to make home brewing accessible to everyone. The fully contained brewery means that there’s less mess and less steps to making your own beer. All you need is a wifi connection to get brewing. The team is a dynamic group of innovative engineers on a mission to create a global community of beer brewers. The team has also created the BREWJACKET and MKRKITs.
TEAM
Aaron Walls
CEO & Director
Matthew Goff
CTO & Director
Evgeniy Tkachenko
Founder
Brett Vegas
CMO & Director
Victor (Pete) Vegas
Advisor & Chairman of the Board of Directors
Eric Mazula
Secretary
TERMS
BEERMKR Inc
Overview
PRICE PER SHARE
$5.98
DEADLINE
Nov 23, 2022
VALUATION
$12.3M
AMOUNT RAISED
$129,251.17
Breakdown
MIN INVESTMENT
$197.34
MAX INVESTMENT
$2,499,980.86
MIN NUMBER OF SHARES OFFERED
1,671
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Class B Common Stock
MAX NUMBER OF SHARES OFFERED
418,056
Maximum Number of Shares Offered subject to adjustment for bonus shares
Company | : | BEERMKR Inc. |
Corporate Address | : | 4949 Broadway St, Unit 110, Boulder, CO 80304 |
Offering Minimum | : | $9,998.56 |
Offering Maximum | : | $2,499,980.86 |
Minimum Investment Amount(per investor) | : | $197.34 |
Terms
Offering Type | : | Equity |
Security Name | : | Class B Common Stock |
Minimum Number of Shares Offered | : | 1,672 |
Maximum Number of Shares Offered | : | 418,057 |
Price per Share | : | $5.98 |
Pre-Money Valuation | : | $12,300,722.46 |
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Audience-Based:
10% bonus shares for existing customers and previous investors.
Time-Based:
Friends and Family Early Birds
Invest within the first 72 hours and receive 15% bonus shares.
Super Early Bird Bonus
Invest within the first week and receive 10% bonus shares.
Early Bird Bonus
Invest within the first two weeks and receive 5% bonus shares.
Amount-Based:
$500+ | Tier 1
Invest $500+ and receive a $50 Gift Card (Equivalent to 2-3 Free MKRKITs or a Swag Pack)
$1,000+ | Tier 2
Invest $1,000+ and receive a $100 Gift Card (Equivalent to 5-6 Free MKRKITs).
$2,500+ | Tier 3
Invest $2,500+ and receive a $300 Gift Card (Equivalent to 16-18 Free MKRKITs, or ½ of a BEERMKR).
$5,000+ Tier 4
Invest $5,000+ and receive a $650 Gift Card (Equivalent to 35-40 MKRKITs or a BEERMKR) +3% bonus shares.
$10,000+ | Tier 5
Invest $10,000+ and receive a $650 Gift Card (Equivalent to 35-40 MKRKITs or a BEERMKR) +6% bonus shares.
$25,000+ | Tier 6
Invest $25,000+ and receive a $650 Gift Card (Equivalent to 35-40 MKRKITs or a BEERMKR) +9% bonus shares.
*All perks occur when the offering is completed.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.
ALL UPDATES
11.22.22
Last Call! Campaign Ends On Wednesday!
We're getting ready to wrap up this campaign on Wednesday. This is your last chance to invest!
11.17.22
5 Days Remaining
This is the last weekend to invest. And remember if you invest over $500, you start opening up additional perks!
- Invest $500, get a $50 gift card
- Invest $1000, get a $100 gift card
- Invest $2500, get a $300 gift card
- Invest $5000, get a $650 gift card plus 3% bonus shares
- Invest $10000, get a $650 gift card plus 6% bonus shares
- Invest $25000, get a $650 gift card plus 9% bonus shares
11.11.22
Gift Cards Have Been Sent
Reminder that gift cards for everyone who invested in August, September, or October, have been sent. If you invested in November, you gift card will be sent after we close the campaign in the coming weeks. The gift cards were sent directly from our online store, so be sure to check your spam folder.
11.09.22
Festivus Ale Is Back!
Our best selling holiday ale is back for another season, available now in the BEERMKR Store!
8.7% ABV | 18 IBU
The Festivus Ale is a ruby red strong ale brewed with honey, cherries, sweet orange peel, and cinnamon. The heavy carmel malts provide a semi-sweet body and the Belgian yeast strain adds a clove like character to the beer. A truly festive beer!
When designing this beer, we pulled inspiration from our favorite holiday beers in craft beer today: Troegs Mad Elf, Great Lakes Christmas Ale, and Bells Old Fashioned Ale. These beers all feature amber to mahogony bodies, big ABVs, low to moderate fruit additions, and a touch of spice. Both the Mad Elf and the Old Fashioned feature cherries as a defining characteristic, and utilizing that flavor component really makes a big impact on the final beer.
We start off the beer with a solid sweet brown ale base featuring 2-Row and the dark caramel malts of Caramunich III and Special B. This provide a complex and slightly sweet body with heavy caramel notes and dark dried fruit. We add sweet orange peel for orange aromatics, cherry juice concentrate for a deep ruby color and prominent cherry flavor, wildflower honey to push ABV and produce a smooth floral aroma, and a dash of cinnamon for a festive undercurrent.
We ferment this cool with a Belgian T-58 yeast strain. At cool temperatures this yeast is fairly neutral with a hint of clove. This clove characteristic works phenomenally well with the holiday nature of this beer and compliments the cinnamon.
We have one hop addition, a Sterling Steam Hop at 60 minutes. This adds little to no hop flavor with just enough bitterness to balance out all those complex malts.
Happy Festivus from the rest of us!
11.07.22
2 Weeks Left!
We're entering the last stretch of this campaign! We have just 2 weeks left. Now is the time to ask any last questions before we close this campaign. Please leave a question in the comments and we will answer it as soon as possible.
11.03.22
Final 3 Weeks!
We're coming into the final three weeks of the campaign! A big thank you to everyone who came out to watch the webinar. If you missed it, be sure to check out the recording of the webinar we posted on our previous update.
10.20.22
Webinar Recording Available
Thanks to everyone who attended the webinar last night! It was great to connect with so many of our investors and customers and answer a LOT of questions. Some of the questions that were asked were:
- How many machines have been sold to date?
- How many more do you think you need to sell to reach profitability?
- What's the market reaction been to the new pricing?
- What will ultimately happen with my shares? What are some of the likeliest scenarios?
- Are there any thoughts on expanding to a new machine or licensing the technology to a larger company?
- Any additional enhancements for future builds?
- Growth plans, cost reduction strategies?
- Plans for an exit?
All of these questions and more are answered in the video below.
If you are on the fence with investing or have invested in our 2021 campaign but not yet with our 2022 campaign, even the minimum investment in the campaign will help us gain momentum to keep this raise going. If we can achieve 100 new investors in the next 30 days, even at the very minimum level, we'll get massive exposure help from the Start Engine platform with a BEERMKR spotlight email out to all 1M investors on the StartEngine platform! So please invest today!
10.12.22
Rescheduled: BEERMKR Shareholder Webinar, October 19th at 7PM EST
Hello Everyone, I am rescheduling the webinar for the same time next week. Everyone who registered will get an updated calendar invite. Apologies for the late notice, I had a family emergency come up today. I look forward to connecting with everyone next week. Hopefully this also gives the folks with scheduling conflicts a chance to join. -Aaron
Webinar Details:
Aaron Walls, co-founder and CEO will be holding a webinar for current and prospective shareholders. This will be a great opportunity to learn more about BEERMKR and the direction we are going as a company. We will be walking through our most up to date pitch deck, then open the floor for questions. In the signup form, please list out any questions you would like to be covered so we can prepare ahead of time.
Date: Wednesday October 19th, 2022
Time: 7pm EST / 4PM PST
Signup: https://forms.gle/RqQ3J1Gqj1X9wkBD6
We will be sending zoom invite links to everyone who signs up via the google above.
10.11.22
Reminder: BEERMKR Shareholder Webinar, October 12th at 7PM EST
Friendly reminder to register for the webinar using the link below!
This Wednesday, Aaron Walls, co-founder and CEO will be holding a webinar for current and prospective shareholders. This will be a great opportunity to learn more about BEERMKR and the direction we are going as a company. We will be walking through our most up to date pitch deck, then open the floor for questions. In the signup form, please list out any questions you would like to be covered so we can prepare ahead of time.
Date: Wednesday October 12th, 2022
Time: 7pm EST / 4PM PST
Signup: https://forms.gle/RqQ3J1Gqj1X9wkBD6
We will be sending zoom invite links to everyone who signs up via the google above.
10.08.22
The Only Brewing Machine That Fits Into A Busy Lifestyle
Beer brewing is special. It is an art form, and it is a labor of love for most. BEERMKR is the only machine in the world that is so easy to use you can set up a brew in 5 minutes time. This allows anyone with a few minutes to spare to stay connected to brewing when life gets too busy. We created BEERMKR for exactly this reason.
As busy startup founders with young and demanding families, we created BEERMKR to fit into our lives as well. Having kids and a busy job was the major motivation for transitioning from our existing beer brewing hardware, the BrewJacket Immersion, to BEERMKR. As we saw our time shrinking, we saw a massive unmet need in the brewing market: a machine that has all the capability of a pilot system brewer, but removes the time and labor.
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$197
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500
Tier 1
Invest $500+ and receive a $50 Gift Card (Equivalent to 2-3 Free MKRKITs or a Swag Pack)
$1,000
Tier 2
Invest $1,000+ and receive a $100 Gift Card (Equivalent to 5-6 Free MKRKITs).
$2,500
Tier 3
Invest $2,500+ and receive a $300 Gift Card (Equivalent to 16-18 Free MKRKITs, or ½ of a BEERMKR).
$5,000
Tier 4
Invest $5,000+ and receive a $650 Gift Card (Equivalent to 35-40 MKRKITs or a BEERMKR) +3% bonus shares.
$10,000
Tier 5
Invest $10,000+ and receive a $650 Gift Card (Equivalent to 35-40 MKRKITs or a BEERMKR) +6% bonus shares.
$25,000
Tier 6
Invest $25,000+ and receive a $650 Gift Card (Equivalent to 35-40 MKRKITs or a BEERMKR) +9% bonus shares.
JOIN THE DISCUSSION
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
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