Beanstox offering is now closed and is no longer accepting investments.


Seriously Simple Investing

Beanstox is focused on a large consumer market, providing automated wealth building designed primarily for the 100 million Americans who have no investment account. We call it Seriously Simple Investing®. Kevin O’Leary is well-known from Shark Tank and has a social media footprint of 5M+ users across his platforms, which we believe gives Beanstox a significant marketing advantage and potential for accelerated growth.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$2,836,128.15 Raised


Reasons Icon

Opportunity for early-stage investment in a high potential industry. Fintech Industry attracting global VC investments, $125B in 2021. Large total addressable market (aka TAM) of 100M Americans with no investment account

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Over $3M raised (sold out first round + current round), 3,000+ investors

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Traction of 60,000+ downloads, 30,000+ user accounts, 13,000+ approved accounts. Kevin O’Leary marketing impact improves client acquisition cost (CAC under $50/client)

The Problem

Investing is difficult for many people

At Beanstox, we believe the choices for personalized investing are limited for middle-income people as traditional financial service providers often have high minimums, such as $100,000, with annual fees as high as 1% of assets under management, which is $1,000/yr, while lower cost choices provide limited or no personalized management. Unfortunately, many adults are heading to a retirement of poverty - in fact, over 100 million households do not have an investment account and are not saving and investing for retirement.

*Data as of 2013.

Many Americans who are only saving but not investing are missing the power of compounding returns that could greatly improve their financial wealth and retirement savings over the course of their lifetime.  Someone only saving $100/week over 40 years, but not investing and assuming no interest accrual, would save $208,000; however by investing the same $100/week for 40 years at an estimated annualized return of 8% (including reinvestment of dividends and excluding fees and taxes), invested in a properly diversified portfolio for the entire period and keeping the funds invested throughout the entire investment period, an investor could end up with over $1.5 million. Beanstox helps make the power of compounding returns accessible to all people.

*Simple saving assumes no interest rate accrual.

**Assumes an annualized market return of 8%, below the 30 and 40-year annualized market return for the S&P 500. Actual returns will vary greatly and depend on personal and market conditions. Past performance does not guarantee future result.

This chart does not reflect fees or costs associated with investing. It is not indicative of past performance or any client's experience using the Beanstox App.

The Solution

Make investing seriously simple

Our team at Beanstox developed an app that enables people to start investing in minutes. We realized that an effective solution must be serious, simple, and personalized to each client, designed to combine saving with automated investing to “use the power of compounding”. We also realized the benefits of providing people an investment approach similar to the way Kevin O’Leary invests for his family’s wealth.

Automated investing

Clients receive personalized portfolios and recommendations based on their individual investment goals and risk tolerance levels. Clients set the amount they want to add to each investment goal every week or month, which is then automatically invested.

Straightforward subscription model with a low minimum investment

Many clients appreciate our simple monthly subscription fee of $5*, with no hidden fees or surprising charges, allowing clients to start investing with as little as $100. Most clients (as of 3/31/21) start with over $500 and approximately 80% use the automated investment service, most choosing to add $200 or more per month.

*This membership fee covers costs associated with portfolio advisory services, custody, account maintenance and trade execution but additional services may incur additional fees, and the fee does not include fees and expenses charged by ETFs to their shareholders. Learn about fees here.

Recurring deposits

Set weekly or monthly recurring deposits for each goal, the client decides. Depending on how much you invest, the app will show you the potential return you can expect (based on the number of years you stay fully invested). Most clients, approximately 80%, use the automated recurring deposit feature provided by Beanstox.


The Market

The robo-advisory market expected to soon manage over $16 trillion of assets

Market studies indicate that the worldwide robo-advisory market is expected to grow to $16 trillion of assets under management forecasted by 2025. Among the 100 million Americans with no investment account, we believe that about 30-40 million people in the U.S. will open a robo-advisory account in the next five years.

Our Traction

Kevin O'Leary’s impact of media coverage as Beanstox cofounder

Beanstox has grown since the $1.07 million crowdfunding completed a few months ago. We've grown to over 60,000 downloads, 30,000 user accounts; 13,000 approved accounts; and 1,400 clients subscribed at $5/month/client. User accounts grew 115% from 12/20 to 3/22 on limited marketing. We believe there is potential for significant growth, and that we are sufficiently differentiated from our peers.

Data as of 3/31/2022

Beanstox cofounder, Kevin O’Leary, is widely recognized as a savvy investor, and a brand trusted by many. He is known across America as an investor on the very popular show Shark Tank, as well as a contributor on CNBC and more. O’Leary, in media appearances and articles, helps build the Beanstox brand and generate thousands of downloads. His expected marketing impact includes exposure in traditional media, increased value in paid media, and broad growing exposure in social media with his following of over 3 million people across all his platforms. 

What We Do

An easy to use app, for automated investing and wealth building

The Beanstox app is both simple to use and serious about investing. Our technology uses each client’s investment goals and risk tolerance levels to determine an appropriate personalized portfolio, built using diversification across selected ETFs (Exchange Traded Funds). Our investment approach reflects Kevin O’Leary’s investment principles: keep it simple, keep investing, keep portfolios diversified.

Beanstox has already established an automated wealth management platform, with business partners and required capabilities for technology, account opening, KYC/AML, banking data connections, brokerage and custody, investing, account management, reporting and more. 

The Business Model

B2C subscription-based business model, with low operational costs

Beanstox uses a straightforward subscription model: $5/Month. The variable costs per user are ~$1/Month, including bank connection, securities trading, account maintenance and reporting costs. Fixed costs include our core team and marketing expenses. We could achieve break-even with 30,000 clients based on current costs.

How We Are Different

Instant marketability meets maximum accessibility

Kevin O’Leary’s reputation as an investing expert, widely featured in traditional media, gives our brand a clear advantage in the marketplace. Our brand begins with an established sense of trust among many consumers.

Our app features set us apart from our competitors: keep it simple yet serious; provide multi-goal investing; automate almost everything; provide serious info on personal finance; provide access to livestream education with Kevin O’Leary and expert guest speakers.

Some apps provide “round up” investing or enable users to invest their spare change, while other apps provide services for more affluent investors. Beanstox fits somewhere in the middle as a way for middle income Americans to start seriously investing a target amount, such as $100 each week or month, working their way toward financial freedom.

*Graph developed based on internal research

The Vision

Empowering millions to use automated wealth building and integrated mobile banking services to attain financial freedom

Beanstox’s vision is to become a leading personal financial platform for the millions of middle-income households considered “too small” by traditional wealth management service providers, and charged fees considered “expensive” by their traditional banks. Beanstox successfully launched automated wealth in March 2020, followed by a recent app redesign in February 2021, and increased its client base growth. Beanstox is also evaluating the potential to make investing and banking even easier by introducing Beanstox mobile banking (neobank model), with integrated cost-effective banking services, aiming to improve client service and accelerate growth. Neobanks are fintech companies providing digital banking services exclusively through mobile applications or websites. They do not have traditional physical branch locations, have reduced employee costs and some leverage the banking infrastructure provided by partner banks. The $27 billion neobank market has already experienced growth with an estimated 39 million users globally.

Our Team

On a mission to make financial freedom more accessible

Beanstox was cofounded by Chairman and brand ambassador, Kevin O’Leary, and CEO, Connor O’Brien. Kevin O'Leary has worked closely with the company’s core team since it’s development. The Beanstox team members have experience with investment management, digital marketing, customer service, compliance and more. With Kevin O’Leary giving Beanstox the unique edge of high impact marketing, we are focused on delivering a high-quality client experience. Our team now also includes professionals with experience in wealth management from major firms. 

Why Invest

Now is your opportunity to become a part of our long-term growth

Beanstox is focused on helping millions of people grow their wealth over time and achieve financial freedom in a way that works for them. Our ability to achieve our goals will be accelerated by inviting like-minded people to become Beanstox clients and owners. As an Investor in Beanstox, become a part of our long-term growth plan.

Quick Insert


75 State Street, Suite 100
Boston, MA 02109

Beanstox is focused on a large consumer market, providing automated wealth building designed primarily for the 100 million Americans who have no investment account. We call it Seriously Simple Investing®. Kevin O’Leary is well-known from Shark Tank and has a social media footprint of 5M+ users across his platforms, which we believe gives Beanstox a significant marketing advantage and potential for accelerated growth.


Kevin O'Leary

Kevin O'Leary

Chairman & Co-Owner

Kevin is actively involved in Beanstox, particularly regarding investor experience, strategy and marketing. Mr. O'Leary, aka Mr. Wonderful on Shark Tank, is a well-known investor, entrepreneur and business builder. He has a social media following of over 3 million people and has experience with digital marketing strategies for various consumer businesses. He is passionate about helping people with financial literacy and building their financial future. He is the bestselling author of three books on personal finance, money and investing: Cold Hard Truth: On Business, Money & Life, Cold Hard Truth on Men, Women & Money, and Cold Hard Truth on Family, Kids and Money. Kevin O’Leary is a strategic advisor and paid spokesperson for StartEngine, which owns the funding portal hosting the Offering.

Connor O'Brien

Connor O'Brien

CEO, President, Director & Co-Owner

Connor leads the development, team building and management of the company. Mr. O’Brien has over 30 years of experience in financial services, including 15 years in New York, at Lehman Brothers and Merrill Lynch, followed by investment management in leading a mutual fund business and then leading the successful development and growth of O’Shares ETFs with ETFs listed on the New York Stock Exchange. He has led Beanstox through product development and successful release in the AppStores. He is a graduate of Dartmouth College (MBA) and Middlebury College (BA in Physics and Economics).

Louise Anne Poirier

Louise Anne Poirier

Chief Financial Officer & Chief Compliance Officer

Louise Anne oversees administration, compliance and operations at Beanstox. She is an attorney with over 30 years of legal and investment management experience, initially in New York handling corporate securities and investment fund related matters at the Wall Street law firm of Schulte, Roth and Zabel and subsequently at Stanton Asset Management and O’Leary Funds in Montreal. Ms. Poirier is also the Treasurer and CCO at O’Shares ETFs. Ms. Poirier is a graduate of the University of Montréal (LL.B.) and Columbia University (Masters International and Public Affairs).

Carrie Farnsworth

Carrie Farnsworth


Carrie is an Adviser to Beanstox, contributing leadership and significant experience in consumer-focused Fintech, having recently built the digital consumer deposits infrastructure at Sofi ($2.3 billion public company) and previously built the successful consumer “e-banking” business at CIT ($5 billion public company) in addition to managing multiple bank mergers. She had the role of Chief Operating Officer at Beanstox from June 2021 until taking the role of Adviser beginning in April 2022. At Beanstox, Carrie assisted with operations, as well as product development, marketing, customer service. She is a graduate of Baylor University, Waco, Texas (BBA Financial Analysis & International Business).


Apr 28, 2022
Class B Non-Voting Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares



Beanstox Inc.

Corporate Address


75 State Street, Suite 100, Boston, MA 02109

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Class B Non-Voting Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Shares offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks* 

Early Bird

First 72 hours - Friends and Family - 20% bonus shares

Next 72 hours - Super Early Bird Bonus - 10% bonus shares

Next 7 days - Early Bird Bonus | 5% bonus shares


$5,000+ 5% bonus shares

$10,000+ 10% bonus shares

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Beanstox Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $1.25/ share, you will receive and own 110 shares for $125. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.



Thank You! Almost $3 million Raised and Over 2800 Investors. What’s Next…

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Our next significant app upgrade is in development. Please try it when it’s released.

App Development. Get priority access to try the app upgrade. On our current app, create a user account (only name/email required).

  • Investor Updates. Our crowdfunding investors can expect business updates quarterly or more often.
  • Content Updates. Get investment info, personal finance tips and more. Subscribe here

Thanks again! We look forward to growing the Beanstox business with our investors.

The Beanstox Team

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 Beanstox Disclosures


Decision deadline for your Beanstox investment? Get the data and popular recent charts about Fintech investing.


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Reminder: Just a few hours left to invest in Beanstox, a Fintech business co-founded by Kevin O’Leary, Chairman and co-owner. Don’t miss your opportunity to invest alongside 2.7k investors and a “Shark”. Invest here:

Looking for data on Fintech growth and investing?

Beanstox is in financial technology (Fintech), a strong emerging industry for growth investors.

You can check data developed by recognized industry sources on fintech growth, venture capital investing and more below:

Growth to Over 470 million Robo-Advisor Users (2025 Forecast by Statista)


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Source: Statista Research, Robo Advisors 


Why does $1 out of every $5 go to Fintech of the $621 billion in Global VC Investment?Chart, waterfall chart

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Source: BC Insights 2021, State of Venture Report

Fintech User Growth Trend Data (by Amplitude Research)

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Source:, The Product Report 2021

One more thing, New and Free! Beanstox agrees that Content is King, as the saying goes. 

Check the Beanstox Data Library and subscribe to get updates and more.

Only a few hours left to invest alongside a “Shark” in the Beanstox business.

Invest now:

We are excited by the Fintech growth opportunities for Beanstox, although also mindful that for every Fintech success story, many others are less successful.

Beanstox Disclosures


Deadline only hours away. I’m invested in Beanstox. Are you?

Kevin O’Leary, Chairman and co-owner, explained: “Beanstox is focused on solving a very big problem for a very big market. We have a Seriously Simple Solution®, and we believe we have marketing advantages. I’m looking forward to growing this business and helping many Americans begin building their wealth.”

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Tell your friends who may also want to invest alongside a “Shark” in the Beanstox business.

Learn More:

Beanstox Disclosures 


Deciding on Investing Before the Deadline Today? Download Beanstox and get Priority Access to the Updated App!

You can decide on investing in the Beanstox business today after you download and try the Beanstox App. That will also get you signed up for priority access to the new updated Beanstox App being developed right now!

As an investor in our crowdfunding, you will have an exciting opportunity to provide product feedback on app updates.  Product feedback can help improve our automated wealth building App designed for the 100 million Americans who have no investment account and can help accelerate growth of the Beanstox business.

Remember, only a few hours left to invest in the Beanstox business alongside Kevin O’Leary. 

Invest before it’s too late:

Download the Beanstox app here:


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Beanstox Disclosures


Big Opportunity? The Daily Upside features the Beanstox Crowdfunding deal. Now Over 2,600 investors and $2.7M, closing in less than 48 hours. Are you missing an opportunity?

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Did you see this? The Beanstox investment opportunity was featured in the “Extra Upside” section of The Daily Upside, a free financial newsletter known for wit and insights. Check out the “Extra Upside” Beanstox excerpts below and the newsletter here:

You have less than 48 hours to join over 2,600 people who have invested in the Beanstox business alongside Kevin O’Leary in the current crowdfunding round.

Don’t wait! Invest here

Published 4/25/2022:

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Published 4/22/2022:


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Tell your friends who may also want to invest alongside a “Shark” in the Beanstox business.

Learn more:

Beanstox Disclosures


Crowdfunding Ending in Less than 72 Hours. $2.6M+ Raised and Growing. Tell Your Friends Before it's too Late


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The crowd has spoken! The current crowdfunding round is approaching the deadline. We thank everyone who has invested in Beanstox. We are on a mission to grow the business and bring automated wealth building to middle income America. Less than 72 hours remain to invest alongside Kevin O’Leary and more than 2.5k investors

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Tell your friends who may also want to invest alongside a “Shark” in the Beanstox business.

Invest here:

Beanstox Disclosures


O'Leary Reminds Social Media Followers - Only a Few Days Left to Invest. Already $2.6M Raised


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Over 2,500 people have already invested $2.6M in the current round, alongside Chairman/co-owner, Kevin O’Leary. O’Leary reminded over 4 million followers across his social media platforms that there are only a few days left to invest in the Beanstox business. We believe his social media footprint is a key marketing advantage that may drive accelerated growth. 

Invest today! 

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Tell your friends who may also want to invest alongside a “Shark” in the Beanstox business.

Beanstox Disclosures


Latest Video (1 min): O’Leary on Investment Opportunities and Growth Potential in Fintech

Kevin O’Leary, Chairman/co-owner discussed the growth potential in Fintech in this 1-minute video:

“Some Fintech companies have grown to valuations well over $1 billion, bringing new financial services to millions of consumers. At Beanstox, a consumer-focused Fintech business where I am chairman and co-owner, we developed an app for Seriously Simple Investing®, to make automated investing really, really easy.”

Watch the whole video. Highlights:

1. Fintech Unicorns (Private Companies with Valuations of $1B+)

2. App designed primarily for the 100 million Americans who have no investment account

3. Limited time: Investment opportunity ending soon

Closing in just a few days. Opportunity to invest the Beanstox business alongside Kevin O’Leary ending soon.

Invest here:

We are excited by the Fintech growth opportunities for Beanstox, although also mindful that for every Fintech success story, many others are less successful.

Beanstox Disclosures 


Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].


As you might know, Beanstox has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Beanstox be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.



Reminder, Opportunity Ending! Only a Few Days Left to Invest Alongside Kevin O’Leary and 2,400 Investors in Beanstox.

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Thank you to all Beanstox investors and supporters. Over 2,400 investors have invested over $2.5 million in the current round alongside Beanstox Chairman/co-owner and “Shark”, Kevin O’Leary.

The opportunity to invest in a Seriously Simple Investing® app designed primarily for the 100 million Americans with no investment account is ending in a few days. Invest Now!

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Crowdfunding round closing soon. Don’t miss your chance to invest in the Beanstox business alongside Kevin O’Leary. 

Invest here:

Beanstox Disclosures 


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Beanstox.


StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.


First Tier

$5,000+ 5% bonus shares


Second Tier

$10,000+ 10% bonus shares




Cancel anytime before 48 hours before a rolling close or the offering end date.



We want you to succeed and get the most out of your money by offering rewards and memberships!


Your info is your info. We take pride in keeping it that way!


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