GET A PIECE OF BABYQUIP
Pack Light. Travel Happy.™
BabyQuip is the leading international service delivering baby gear to traveling families in over 1,200 locations across the US, Canada, Mexico, the Caribbean, Australia, New Zealand, and more. BabyQuip saves the family vacation by renting clean, safe, and insured baby gear, including cribs, car seats, strollers, toys, and other essentials to family travel destinations, from vacation rentals to hotels to grandparent’s homes. BabyQuip also empowers Quality Providers, mostly moms, with the opportunity to build their own baby gear rental business through its managed marketplace.
$1,036,769.51 Raised
REASONS TO INVEST
CEO Fran Maier pioneered online dating with Match.com & is now revolutionizing the family travel industry ($150B market/77.5M families). Annually, 30M families with young kids in North America travel, representing a $7.8B addressable market for BabyQuip.
With a $12.1M GMV and 118% revenue growth ($3.4M) in 2022, we have gained strong momentum. Backed by $8.5M funding from notable investors like How Women Invest, Thorney, & more, we believe BabyQuip is poised for continued success.
BabyQuip dominates the US market, surpassing competitors with 8x higher traffic. Customers adore BabyQuip. An impressive 83% refer BabyQuip, while 60% claim we saved their vacation. With over 46,000 5-star reviews, 99% of feedback is positive.
THE PITCH
Family Traveling Just Got Easier
Packing for any vacation can be challenging, but with babies and toddlers, the task goes from difficult to nearly impossible. BabyQuip, founded in 2016, is saving the family vacation, making it easier for families to travel with young children. The baby gear rental service delivers a wide range of clean, quality baby gear items, from high-end smart bassinets to double strollers to toys and even diapers. The company has local Quality Providers who deliver to families in over 1,200 locations around the US, Canada, Mexico, the Caribbean, Australia, New Zealand, Europe, and beyond.
Customers love BabyQuip, awarding BabyQuip with a world-class Net Promoter Score consistently over 90. The company has served over 175,000 orders (60,000 in 2022 alone) and received over 46k (99%) 5-star customer reviews. In Q1 and Q2 2023, 24% of customers were repeat customers. 83% of customers say they’ve referred BabyQuip to friends and family. BabyQuip was recently recognized by Good Housekeeping in 2023 and awarded with their first-ever “Family Travel Award.”
BabyQuip’s mobile apps, recently launched in December 2022, have been downloaded more than 60,000 times, driving new customers and valuable placement on smartphones.
BabyQuip has a sophisticated brand building and lead generation program. BabyQuip has a positive margin (what it keeps after paying Quality Providers and subtracting acquisition costs) on each order. BabyQuip has 238k Instagram followers and a robust social media and influencer marketing program, driving both orders and brand awareness. In Q2, 2023, social followers increased by over 107% vs. Q1 ‘23 (228K vs. 110K). Prestige hospitality brands such as Destination by Hyatt, VRBO, Wyndham Destinations, Guesty, Inspirato, AvantStay, and more, are partnering with BabyQuip to make their guests' stays more enjoyable.
The company enjoys network effects as well. 40% of new Quality Providers come from referrals, including customer referrals (21%), friends and family referrals (11%) and QP referrals (8%).
BabyQuip is led by Founder and CEO, Fran Maier, who cofounded unicorn Match.com and has appeared in major media such as Forbes, Washington Post, and ABC’s Shark Tank. She also was the founder of TrustArc, a leading online privacy and data management company. Maier won the bronze Stevie Award for Best Female Entrepreneur in 2022 (consumer services 11 to 2,500 employees) and was listed in Hot Topic’s 100 Most Influential Women in Tech in 2015. The experienced team also has a strong hospitality background, with many renting properties on Airbnb and Vrbo
THE PROBLEM & OUR SOLUTION
Pack Light. Travel Happy.™
Traveling with a baby or toddler can be a daunting task, especially when it comes to packing and carrying around all of the necessary baby gear. 75% of customers in a recent survey report that packing baby gear is the most stressful part of traveling with kids, while 57% say that navigating the airport with kids and baby gear is the most stressful. Car seats, strollers, and cribs take up valuable space and can be nearly impossible to carry from place to place. And when it comes to renting or borrowing, parents often are not satisfied with the safety and cleanliness of rental baby gear supplied by vacation rentals, hotels, car rental companies, and other accommodations. Only 8% of customers say the gear they received from a hotel or resort was sparkling clean, and only 7% say the gear was new, safe, and exactly what they would want. In comparison, 99% of BabyQuip customers report the gear they rented from BabyQuip was safe, and 97% say the gear was spotless or very clean.
BabyQuip's robust platform provides its community of over 1,700 independent contractors, called Quality Providers (QPs), the opportunity to build a business on BabyQuip renting baby gear. The Quality Providers are independent contractors, mostly Moms, who deliver rent and pick up the gear they own. We’re like the Airbnb of baby gear.
Prospective QPs undergo an application process, interview, background check, and extensive safety, cleaning, and hospitality training. Before renting out baby gear, they are taught how to properly clean items to ensure every family can enjoy the gear. Quality Providers monitor baby equipment recalls and clean and check their gear after every order and again before it goes out to the next family. They are professional, reliable, and trustworthy. Because QPs are accountable for every order, parents enjoy peace of mind, allowing their family vacation to be more restful, memorable, and fun.
QPs enjoy the extra income ($1,200 +/month avg this past summer among QPs with orders) and gratifying work. In addition to ongoing lead generation, the QPs benefit from an active and supportive community and coaching on how to build their business through social media, affiliate marketing, and networking.
*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.
Technology Solution
BabyQuip has created fully-integrated, proprietary technology that allows customers, Quality Providers, affiliates, and strategic partners to achieve their goals seamlessly across the platform.
Traveling Families
BabyQuip provides user-friendly web and mobile app experiences that allow families to reserve baby gear, modify or cancel reservations, communicate directly with their Quality Provider, leave reviews and tips, purchase and redeem gift cards, refer the service to friends, and more. By providing a straightforward user journey and including key touch points throughout the experience, users can easily browse, search, compare, and select the best options for their family.
Quality Providers
BabyQuip Quality Providers onboard through an automated platform that includes background checks and training and provides all the tools they need to launch their rental business. Once a Quality Provider is onboarded, they access a sophisticated business management dashboard to identify rental gear, which will be monitored for safety recalls and expiration. The dashboard allows QPs to manage inventory, availability, pricing, and finances, transfer orders to other Quality Providers, modify reservations on behalf of their customers, and access training materials and support resources.
Affiliates, Strategic Partners, and Influencers
The BabyQuip affiliate dashboard allows property hosts, influencers, travel agents, hotel managers, and affiliates to manage their earnings and create custom referral links based on different parameters. BabyQuip also has custom API integrations with partners like Guesty to make referrals seamless between partner platforms. The affiliate dashboard provides affiliates with access to valuable marketing resources such as custom messaging, brand assets, training, and support.
Localization
As BabyQuip expands internationally, the technology platform is refined and optimized through language, culture, imagery, product offerings, and currency to provide non-US parents the most valuable and relevant experience.
THE MARKET, COMPETITION & OUR TRACTION
Making The Options Endless
*The above statistic was calculated internally by the BabyQuip team based on their total addressable market analysis.
BabyQuip is revolutionizing the family travel industry and taking it by storm, just like CEO Fran Maier did when she pioneered online dating at Match.com. U.S. family travel is a massive market, and 77.5 million families spend up to $150 billion per year on travel-related services (Source). BabyQuip is building a new category to cater to the needs of millions of traveling families with young children, specifically.
In North America alone, there are approximately 30 million families traveling with children under six every year. When considering how often families purchase with BabyQuip and their average order values, these families represent a total addressable market worth a whopping $7.8 billion. In secondary markets across Europe, South America, Australia, and New Zealand, an additional 109 million families with young children travel annually, presenting an incremental total addressable market of $24 billion. BabyQuip's total addressable market exceeds an impressive $32 billion, and the sky's the limit for this innovative and disruptive brand. In a short span of time, BabyQuip has emerged as the go-to national brand for baby gear rental, leaving behind fragmented regional competitors and expanding its reach to international destinations. With untapped growth opportunities in North America, Europe, Australia, and beyond, BabyQuip is on track to transform the family travel experience on a global scale.
*These testimonials may not be representative of the experience of other investors and is not a guarantee of future performance or success.
Competition
National competition in the baby gear rental market is sparse, with mostly regional brands and local competitors available at specific travel destinations. Through a nimble and effective Quality Provider model, powerhouse marketing program, and world-class NPS (94!), BabyQuip has swiftly scaled to dominate the national market, easily boxing out competitors.
BabyQuip outshines regional and local competitors in every metric. With over three times the social media following and eight times the web traffic of its closest competitor, BabyQuip has truly left its competition in the dust.
What's more, BabyQuip is the only U.S.based baby gear rental brand to offer international gear rental. With its proven track record of success and strategic vision for continued growth, BabyQuip is poised to maintain its reign as the undisputed leader in the baby gear rental market for years to come.
Traction
BabyQuip is growing fast! In 2022, BabyQuip’s GMV of $12.1M, on 60,000 orders, is double 2021’s as families traveled again after the pandemic. 2021’s GMV of $6.1M was 3.5x higher than 2020 (as a result of the pandemic) and 2x 2019.
Q2 2023 was a record quarter for the business, 31% higher in GMV than the same quarter in 2022, with $4.4M in GMV on 23,000 orders. First half performance is exceptional, with $7.5MM in GMV booked through the platform (up 39% vs.PY).
As noted earlier, the company recently launched its first mobile apps in December 2022 and already has more than 60,000 downloads. The company also benefits from over 7,000 affiliate partnerships with property managers, travel agents, hotels, vacation rental companies, and others, increasing its reach and competitive advantage.
WHY INVEST
Going Global and Service Expansion
BabyQuip’s next stage includes expansion and scale.
In 2022, BabyQuip entered new international markets such as Australia, the Bahamas, Mexico, Costa Rica, New Zealand, Nova Scotia, Sint Maarten, and the U.S. Virgin Islands, as well as more US markets. In 2023 and beyond, BabyQuip plans to continue this expansion into more international markets with particular emphasis on deeper penetration into Mexico and Central America and into European cities. UK, Spain, Ireland, and Germany already have Quality Providers.
In addition, with this funding, the company has plans to launch new services and categories like PartyQuip (BabyQuip launched “Party” category in April 2023) and evolve the underlying technology platform.
Finally, BabyQuip will use the additional funds to rapidly increase its Quality Provider network to expand deeper into US markets, increasing its market dominance.
Invest now and make a positive impact on families traveling all around the world!
ABOUT
HEADQUARTERS
633 Garcia St.
Santa Fe, NM 87505
WEBSITE
View Site
BabyQuip is the leading international service delivering baby gear to traveling families in over 1,200 locations across the US, Canada, Mexico, the Caribbean, Australia, New Zealand, and more. BabyQuip saves the family vacation by renting clean, safe, and insured baby gear, including cribs, car seats, strollers, toys, and other essentials to family travel destinations, from vacation rentals to hotels to grandparent’s homes. BabyQuip also empowers Quality Providers, mostly moms, with the opportunity to build their own baby gear rental business through its managed marketplace.
TEAM
Frances Allocca Maier
CEO, Chairman of the Board, Acting CFO
Fran is also an Airbb “Superhost” in both San Francisco and Santa Fe.
Joseph Eric Maier
Chief Technical Officer, Director
Nicole Kitzman
Vice President of Marketing
Victoria Coffee
Product Strategist
Kim Connolly
Creative Director
TERMS
BabyQuip
Overview
PRICE PER SHARE
$1.07
DEADLINE
Dec. 12, 2023 at 7:59 AM UTC
VALUATION
$29.73M
FUNDING GOAL
$15k - $2.31M
Breakdown
MIN INVESTMENT
$249.31
MAX INVESTMENT
$2,307,691.47
MIN NUMBER OF SHARES OFFERED
14,018
MAX NUMBER OF SHARES OFFERED
2,156,721
OFFERING TYPE
Equity
ASSET TYPE
Preferred Stock
SHARES OFFERED
Series Seed-7 Preferred Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Voting Rights of Securities Sold in this Offering
The Securities sold in this Offering contain a voting proxy. Please review the subscription agreement.
Voting Proxy. As a condition to the purchase of the Securities, upon the issuance of the Securities the Subscriber agrees that the Chief Executive Officer of the Company (the “CEO”), or his or her successor, is appointed as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Voting Securities, at any time and from time, on any matter for which approval of the holders of the Company’s stock is sought or upon which such holders are otherwise entitled to vote or consent by a written consent, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Loyalty Bonus | 10% Bonus Shares
As you have previously invested in BabyQuip, Inc., a Delaware corporation (“BabyQuip”, also referred to as “we”, “us”, “our”, or the “Company”) on SeedInvest, you are eligible for additional bonus shares.
Time-Based Perks
Friends, Family, and Quality Providers
Invest within the first 72 hours and receive 10% bonus shares.
Super Early Bird
Invest within the first week and receive 7% bonus shares.
Early Bird Bonus
Invest within the first two weeks and receive 5% bonus shares.
Amount Based
Tier 1 | $500+
Invest $500+ and receive BabyQuip Swag OR make a donation of $30 to your choice of charity (Feeding America or Unbound).
Tier 2 | $1,000+
Invest $1,000+ and receive BabyQuip Swag OR make a donation of $50 to your choice of charity (Feeding America or Unbound).
Tier 3 | $5,000+
Invest $5,000+ and receive 5% bonus shares and 25% off for one year at BabyQuip.com.
Tier 4 | $25,000+
Invest $25,000+ and receive 10% bonus shares and 50% off for three years at BabyQuip.com.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
BabyQuip, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series Seed-7 Preferred Stock at $1.07 / share, you will receive 110 shares of Series Seed-7 Preferred Stock, meaning you'll own 110 shares for $107. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Loyalty Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
We will not incur any irregular use of proceeds.
NEW UPDATES
11.29.23
🌟 Exciting News! BabyQuip Leads with the MOST MOMENTUM on StartEngine
We're thrilled to share some incredible news about BabyQuip's remarkable journey on StartEngine! With your support, we've achieved a milestone that showcases our unparalleled momentum and growth.
🌟 MOST MOMENTUM on StartEngine: Over $1 Million Raised!
BabyQuip has soared to new heights on StartEngine in the last few days, securing the campaign title with the MOST MOMENTUM! Thanks to your enthusiasm and support, we've surpassed the impressive milestone of raising over $1 million.
🎉 2023 Performance Highlights:
- 35% Year-over-Year Growth: BabyQuip has achieved remarkable growth, resulting in nearly $5 million in net revenue.
- On Track for $16 Million GMV: Approaching 90,000 orders, we're on track to exceed $16 million in Gross Merchandise Value.
- World-Class 94 Net Promoter Score: Our commitment to excellence reflects our outstanding Net Promoter Score of 94.
- 2000+ Quality Providers Anticipated by EOY: We're proud to be expanding our network of Quality Providers and anticipate reaching 2000+ by the end of the year.
- Operational in 18 Countries: BabyQuip continues to connect families across borders, currently operating in 18 countries.
- Innovative Offerings: We've introduced exciting new products and offerings, including Cancel For Any Reason coverage, new Party & Luxury Rental Categories, and tools for our Strategic Partners.
🏆 Awards and Accolades:
BabyQuip has received prestigious recognition, including The Best Baby Award, PhocusWright Launch Innovation program acknowledgment, and the JPMA award for Best Tech Innovation. These accolades add to our earlier Good Housekeeping Best Family Travel Award achievement.
🖥️ Upcoming Zoom Calls - Exclusive Webinars:
Join us for an exclusive webinar this Thursday, where our founder, Fran Maier, will provide valuable insights into BabyQuip's vision, strategy, and plans. Don't miss this opportunity to engage directly with the BabyQuip team!
Dates and Times:
Tomorrow! Thursday, Nov 30 @ 8 AM PST
Thank you for being an integral part of the BabyQuip community and contributing to our incredible success. We're excited about the journey ahead and look forward to sharing more milestones with you.
PRESS
ALL UPDATES
REWARDS
10%
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
Owner’s Bonus
Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$500
Tier 1
Invest $500+ and receive BabyQuip Swag OR make a donation of $30 to your choice of charity (Feeding America or Unbound).
$1,000
Tier 2
Invest $1,000+ and receive BabyQuip Swag OR make a donation of $50 to your choice of charity (Feeding America or Unbound).
$5,000
Tier 3
Invest $5,000+ and receive 5% bonus shares and 25% off for one year at BabyQuip.com.
$25,000
Tier 4
Invest $25,000+ and receive 10% bonus shares and 50% off for three years at BabyQuip.com.
JOIN THE DISCUSSION
0/2500
Daniel Devlin
23 days ago
Hi Fran. I’m very impressed with BabyQuip - congratulations on all your success so far. I’m interested in investing but have a few questions. Thank you in advance for your responses! 1) Are the investors in your concurrent Series Seed-8 round receiving the same terms as RegCF investors? Also, can you provide a status update on how that round is progressing? I.e. target raise amount, amount raised to date, etc. 2) While nothing can be guaranteed, do you have any targets for revenue and # of customers in the coming years? Trying to get a better idea of what “scale” looks like to you and how much BabyQuip needs to grow. 3) Can you explain the low rates of recurring customers? I imagine families with kids don’t travel often, but I would expect positive experiences with BabyQuip to make them more willing to travel again. Are you seeing this in the customer data? Thank you!
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David Amin
a month ago
This company is loosing money. Declining birth rates are a hughe risk. Stay put and invest in treasuries at 5%
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Graham Sutton
2 months ago
The Android app must be improved. I could not use it to reserve gear. It is extremely glitchy and unreliable and I had to resort to the web version to do it. That is revenue down the drain.
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Jason Corder
2 months ago
It’s December 12
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Mahesh Makam
2 months ago
Revenue growth looks to be great over the last year. Congrats. Likely the focus is on top line growth like many startups. Can you comment on how you eventually see a path to profitability. This seems like its probably a pretty capital intensive business with a high labor component.
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Adam Sampson
3 months ago
I followed you all on Seedinvest and again now. I saw Kingscrowd review, and really loving what you are all doing. Keep it up.
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Jairus McAllum
3 months ago
can the company please extend the campaign so I can have a chance to invest I have a lump sum of money coming and it won’t come in time before the 12
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Casey Dougherty
4 months ago
Commentary and questions. I’m particularly interested in this business for a few reasons. 1. I think there is tremendous opportunity for rental businesses 2. I think the business model that BabyQuip has is unique and differentiated pretty good from other options available. 3. As a parent of a young kid that travels constantly, I need all this stuff and heck yes this makes the process of traveling much easier. Questions (and I apologize because I missed all your webinars you hosted). 1. Why are you interested in expanding outside of the USA? My personal experience tells me that there is still vast amounts of revenue to be made in the US. I’m someone who would have definitely used this service in the past except I was completely unaware minus coming across this service on start engine. It’s never come up before in our circle of friends or through word of mouth. Maybe I’m in the minority but wouldn't it be prudent to advertise and generate more revenue in the USA before trying to expand and deal with the challenges of being global? 2. Have you ever considered alternate advertising campaigns/ creative look and feel that are more targeted toward males or the people they visiting with kids, my boomer parents are all over instagram and I could see them pre booking this service for us when we come to visit. 3. What is the current thinking for an off-ramp wayyy out there in the future? Thanks.
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Jairus McAllum
4 months ago
What are your plans going forward for an IPO or Acquisition 2014 and 2025 is around the corner?
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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Crowdfunding
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Kyle Fishman
2 days ago
I can see on your StartEngine page you say the TAM is $7.8 billion. Although I've seen sponsored facebook ads from BabyQuip that claim the TAM is much higher ($32 billion). Any reason for this contradiction?
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