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Economic Insights at Scale

Autocase is a Cloud-based Software as a Service (SaaS) company that is pioneering Economic Analysis software for buildings. At the intersection of PropTech and ClimateTech, our platform provides predictive analytics for carbon, life-cycle costs, and stakeholder benefits in order to cost-justify greener, healthier buildings and help design teams achieve true sustainability.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$1,232,714.17 Raised


Autocase has partnered with industry giant Autodesk to showcase the value of sustainable building designs with our SaaS. To date, Autocase has analyzed over 5,000 projects worth a combined total of more than $100 billion.

The $7 trillion global buildings and construction market is seeing unprecedented pressure from owners and investors to understand the impacts of their projects on ESG reporting, regulatory compliance and impact investing.* Autocase measures those impacts.

With over $1.3 million in sales last year, Autocase is riding a five year trend of more than doubling software revenue on average year over year. Our clients already include 5 of the top 10 Architecture firms in the U.S., as well as very high profile building owners like Brookfield and Atlanta Airport.

*Market statistics and information provided by Globe Newswire and Harvard Business Review (source, source)

Creating more sustainable, resilient, and cost-effective built environments

When constructing a building, justifying the economics can be a difficult task when it comes to environmentally and socially conscious design. Autocase exists to align the multi-trillion dollar global buildings and construction industry with the growing Environmental, Social, and Governance (ESG) paradigm. 

Our software enables design teams and owners to optimize, prioritize, and engage stakeholders in financial decisions, providing the metrics needed to make educated, sustainable investments. Plan, monitor, and track projects with triple-bottom-line analytics and quantify the financial, social, and environmental impacts with a detailed cost-benefit analysis.

It can pay to go green, and Autocase helps make that a reality by unleashing the power of economic insights at scale.

The Problem

Many don't have adequate information to see the full benefit of sustainability

While awareness of climate change and sustainability is seemingly higher than ever, one sector that desperately needs an eco-friendly overhaul is the global construction industry. Unfortunately, many organizations don’t integrate sustainable operations because they believe they cannot justify its cost from a financial perspective.

*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

Yet, the market is seeing unprecedented pressure from owners and investors to understand the impacts of their projects for Environmental, Social, Governance (ESG) reporting (source). As the world pushes for carbon emission reductions, improved resiliency, and social equity, the real estate industry needs to move quickly to address these consequential concerns (source). 

With construction and operations accounting for such a large portion of the global greenhouse gas emissions, architects, engineers, and sustainability professionals need more efficient access to data and insights in order to make the business case for sustainable and resilient designs.

The Solution

Autocase answers the sustainability question with triple-bottom-line analytics

With Autocase, architects, engineers, and sustainability professionals now have access to the data and insights needed to economically justify better buildings and achieve true sustainability. Using cost-benefit analysis, sustainable and eco-friendly impacts are translated into Environmental, Social and Economic metrics.


Our software can provide location-based data like carbon and air pollution emissions, weather data, socioeconomic data, and utility rates to help meet your company’s planning needs. For design teams, Autocase’s user-friendly interface enables users to create, modify, and compare multiple designs so clients can choose the most effective carbon strategy. We even simplify year-end reporting.

Autocase’s interactive and customizable portfolio dashboard tracks the status of progress towards clients’ internal sustainability goals with every project. With one-click reporting, users can promote and share metrics, charts, and documentation to project stakeholders.

As a Cloud-based SaaS company, our software is available through three subscription tier options. The first tier is our Project Business Case, which costs $2,000 per project. Our Enterprise subscription plan is $30,000 per year and covers unlimited projects for unlimited users. The third plan, the Enterprise+ plan, is $75,000 and allows for unlimited projects, users, customer support, and custom data services.

The Market

The building industry is urgently in need of tools like Autocase

Both inside and outside the U.S., governments and private companies alike are making a concerted effort to reduce their carbon footprint. Regulations like Local Law 97 are being enacted, requiring larger buildings to meet energy and emission standards before the end of the decade. Meanwhile, in an executive order from December 2021, President Biden outlined the country's roadmap to ensure climate resilient operations.  

As the $7 trillion global buildings and construction market is seeing unprecedented pressure from owners and investors to address these concerns, Autocase is already providing companies with the comprehensive cost benefit analysis needed to meet these new requirements. (source, source)


Our Traction

Over 5,000 projects analyzed to date

We knew when we started Autocase that we had something special, and our early success has proven that belief in spades. Thus far, we have secured almost $10 million in seed funding, with Autodesk, a multi-billion dollar tech firm, standing as our second largest shareholder. In 2021, Autocase had over $1.3M in sales and our software revenue has grown by an average of more than 100% YoY in the 5 years since its launch.

Another important achievement for Autocase is our recognition as a partner to the U.S. Green Building Council. As the country’s LEED building accreditation program, the USGBC gives up to two LEED pilot credits for an Autocase analysis, further demonstrating our legitimacy to the sustainable building market.

To date, Autocase has analyzed over 5,000 projects worth a combined total of more than $100 billion and is also used by some of the largest architecture and engineering companies, asset owners, and airports, such as Arup, Gensler, Stantec, Brookfield, the City of San Antonio, Miami-Dade County and the Atlanta Airport.

Funds from this raise will be devoted to advancing our new carbon-related beta product, Carbonsight, to full commercial release, continuing to expand Autocase beyond the U.S. and Canada, and further developing our plans to integrate with Autodesk’s product line.

Why Invest

Constructing a greener future with economic insights at scale

Autocase has a razor-sharp focus on the benefits it provides our communities. Turning to crowdfunding was the natural path for our company to grow and succeed, as the core of our platform is focused on the individuals these sustainable buildings and infrastructure serve.

*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

Our software is innovative, patent-protected, and proven to help clients make eco-friendly choices at scale. Autocase has already secured millions in financing, established incredible  partnerships with Autodesk and the US Green Building Council amongst others, and claims some of the biggest organizations in the world as happy clients.

Help us build a better future today by investing in Autocase, and join us as we work to revolutionize a multi-trillion dollar global sector.

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230 Park Ave, 3rd Floor West
New York, NY 10169

Autocase is a Cloud-based Software as a Service (SaaS) company that is pioneering Economic Analysis software for buildings. At the intersection of PropTech and ClimateTech, our platform provides predictive analytics for carbon, life-cycle costs, and stakeholder benefits in order to cost-justify greener, healthier buildings and help design teams achieve true sustainability.


John Williams
John Williams
Chief Executive Officer

Prior to founding Autocase John was a principal owner and executive at HDR, Inc., a billon dollar AEC firm where he was tasked with starting new business lines. In 2014 armed with seed financing from Autodesk, John created a new company, Autocase, to bring higher quality and far less expensive triple bottom line (TBL) analytics to a mass market. Autocase created this new SaaS market and is now perfectly positioned to meet the global demand for objective sustainability performance data.

Stephane Larocque
Stephane Larocque
Chief Operating Officer

Steph led the economics team at HDR that John challenged to find a means of measuring the value of green buildings and infrastructure. Already well recognized in the field of environmental economics, Steph was ideally suited to direct the extensive R&D needed to create our SaaS product offering. As the company’s COO, Steph is responsible for growing the business in pursuit of bringing high quality economic analysis to building projects around the world.

David Stoller

David Stoller

Board Member

David Stoller has had a career spanning law, private equity, and entrepreneurial leadership. Mr. Stoller was a partner and co-head of Milbank Tweed’s global project finance practice, a partner and head of Charterhouse Group USA’s Environmental Capital Group, founding CEO of two leading companies in the environmental services area, American Disposal Services (led IPO in 1996) and in wholesale insurance, Americana Financial Services (now AMWINS), and, until his recent retirement, served for eight years as Chairman and CEO of the London Exchange-listed Reach4Entertainment, the largest branding and marketing agency for theater and live entertainment in London and New York City. 

Mr. Stoller has a BA in biology from University of Pennsylvania, an MA from the Graduate Faculty of the New School for Social Research, a JD from the Fordham Law School, and is a graduate of the Harvard Business School’s Advanced Management Program (AMP 115). 

Eric Bill

Eric Bill

Chief Economist

Eric leads the economic research and advisory teams and has extensive experience leveraging economic concepts to incorporate climate adaptation, sustainability, equity, and resilience into decision making and reporting. He specializes in creating methodologies to quantify and monetize a variety of environmental and societal impacts across capital projects and policies. He’s also developed educational content for the AIA, ISI, RELi and the ASCE.

Katelyn Lawson

Katelyn Lawson

VP Product Management & Digital Solutions

As Vice President of Product & Digital at Autocase, Katelyn oversees Autocase’s cloud-based software development and go to market strategy. Katelyn’s background is in economics and strategy consulting for Fortune 500 companies, and she now works closely with our customers in implementing features and software solutions as part of their sustainable strategies.

Bill Davis

Bill Davis

Vice-Chairman & Secretary

Bill is Founder & Portfolio Manager at Stance Capital. Prior to that Mr. Davis was co-founder and Managing Director of Empirical Asset Management, launched in 2014. Prior to co-founding Empirical, he was the founder and CEO of Ze-gen, a venture and private equity backed renewable energy company. Mr. Davis has served as CEO or founder of numerious other companies such as Database Marketing Corporation, Holland Mark and Cambridge Brand Analytics. 

Raffaela Dunne

Raffaela Dunne

Board Member

Regional Institutional Market Director for VHB in NYC, responsible for managing the firms real estate development consulting practice assisting clients with development deals and to reposition underutilized property. Skilled at project management for development from concept and due diligence through public approvals, marketing and design and development management. 

Whitney Stevens

Whitney Stevens

Board Member

Whitney is a senior strategic advisor and angel investor, as well as a former Executive Vice President at Citibank and Executive Director at Morgan Stanley. She is also on the Board of several organizations including Autocase, Mend and the New York Foundation for the Arts. Whitney is a graduate of both Princeton and the Columbia Business School. 

Phil Bernstein

Phil Bernstein


Phil Bernstein is an architect, technologist and educator. He is currently the Associate Dean and Professor, Adjunct at the Yale University School of Architecture, where he has taught professional practice since 1989. He is a former vice president at Autodesk, and a former principal at Pelli Clarke Pelli Architects. He lectures, writes and consults extensively on design practice, technology and project delivery in the building industry.

Drew Ogden

Drew Ogden


Drew is the Managing Director at Ascentage Group, which involves facilitating the business development needs of high-tech ventures and creative enterprises, including advising clients in the areas of strategic planning, channel expansion, licensing, international business, and facilitating strategic partnerships, mergers and acquisitions. He serves on the board of directors of several of Ascentage Group's clients.

Ted Kesik

Ted Kesik


Ted Kesik is a professor of building science at the University of Toronto. Professor Kesik's research areas include high performance buildings, resilient infrastructure, carbon neutral buildings, renewable energy, green roofs, building enclosure design and sustainability. He is actively involved in technical organizations and is the author of numerous books, studies, reports and articles related to his areas of research and professional practice.


Feb 18, 2023
$10k - $2M
Common Stock
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks & Incentives

Previous Backer Bonus:

For any previous backers or investors in Autocase, when you invest in this live offering you will receive an additional 10% bonus shares.


Invest within the first 30 day and receive 20% bonus shares



Invitation to join Autocase's LinkedIn Investor community 


Receive 5% bonus shares


Receive 10% bonus shares


Recieve 15% bonus shares 

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Autocase will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $10.39 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $1039. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Previous Backer Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.


Article Image
PRN Newswire

San Francisco International Airport uses insights from Autocase to convert "Triple Bottom Line" from Aspiration to Reality on $2.4B Renovation

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U.S. Green Building Council

LEED pilot credits affirm the value of triple bottom line analysis

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FinTech TV

The Great Repricing

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Arc Skoru

Arc announces new financial impact analysis tools for green building professionals

Article Image
ATL Standards

Airport Facilities Landside/Airside New Construction/Modifications Design Standards– Project Submittal & Review Standards



Autocase Update Q1 2023

Each quarter we will provide an update on the status of our company, so please find attached our Quarterly Update Letter from our CEO John Williams.  


Contact Us

Now that the round is closed we want to make sure we stay in touch with our investors.  Therefore we've set up a new email which you can use to reach out to us anytime.   In addition we plan on posting quarterly updates right here on this page so stay tuned!  Stay tuned for the Carbonsight Launch...


Thank You!

Thank you for helping us make this crowdfunding raise a great success!  Whether large or small, each investment was a vote of confidence in our quest to change the world through the use of high-quality analytics.  More specifically, they were an acknowledgement of the value associated with Autocase software, advisory services, and excitement around our progress with Carbonsight including our entry into AI.   

Carbonsight is scheduled for commercial release in May at the Autodesk Gallery in SF.  It will help us scale by adding value via our expanding list of channel partners and our support for multi-nationals under regulatory and stakeholder pressure to fulfill their net-zero commitments.

We are most excited about the value we will bring to all of our investors in the coming months as we progress with strategic opportunities involving several major companies.  Those companies are discovering how our products add value to what they bring to their customers.  


We've Broken Through $1.2M Can We Make it to $1.3M...

With mere hours to go the suspense is killing us...


Final Hours to Invest in Autocase!!

There are only hours left to invest in Autocase's current offering before close, so we'd like to encourage you to watch our Campaign Video one last time.   We think it does a great job of showcasing how far we’ve already come, while presenting the wondrous possibilities for future growth.  (the image below is a screen grab from the video highlighting some of our partners and clients)


Autocase's Current Offering Closing Tomorrow!

As our crowdfunding round nears it's close, we'd like to remind you that by joining our journey you are contributing to a better future for both People and the Planet.   Our goal is to ensure the inclusion of sustainability metrics in all elements of decision making when it comes to both new buildings and and even more importantly retrofits of existing buildings.  Where we live and work is such a huge part of everyone's lives and they simply need to be designed and built better, a fact the world is just waking up to.  Take the time to make a difference now!


With Only 2 Days to Go We Want to Let All Our New Followers Know About Our 5/5 Rating on KingsCrowd

We've added hundreds of Followers since our last post about KingsCrowd and with only 2 days to go in our crowdfunding round it seems like good timing to share this in-depth analysis again.  For those who don't know, KingsCrowd is the most respected ratings and analytics platform for the online private markets, and we are incredibly proud to note that they have given our current raise a perfect 5 out of 5 rating.  For context the average score for the investments they review is 3.1.  I’ve pasted a few screenshots below since you need to be a subscriber to see all the analysis.  If you'd like a copy of the full report, please email us at


Top 3 Reasons to Invest in Autocase with Only 3 Days to Go!

Whether you've already invested in the round and are considering topping it up, or are thinking of participating while you still have the chance, we thought we'd remind you of some of the best reasons to invest in Autocase.

1. The $7 trillion global buildings and construction market is seeing unprecedented pressure from owners and investors to understand the impacts of their projects on ESG reporting, regulatory compliance and impact investing. Autocase measures those impacts.  We are also launching a new product, Carbonsight, which takes everything we've learned to date with Autocase and focussing it on the rapidly expanding decarbonization market specifically. 

2. Autocase has several prominent partners including Precisely and industry giant Autodesk which help us showcase the value of sustainable building designs with our SaaS. To date, Autocase has analyzed over 5,000 projects worth a combined total of more than $100 billion.

3.  Autocase, led by well known industry influencers, is riding a six year trend of more than doubling software revenue on average year over year.  Our clients already include 6 of the top 10 Architecture firms in the U.S., as well as very high profile building owners like Miami-Dade County and Atlanta Airport.


Thanks for All the Support You've Shown us to Date!

Thanks to you, we've just broken $1.1M raised and have lots of momentum going into our final four days!  These funds will help us launch and scale our new Carbonsight product in order to capitalize on drastically heightened demand for carbon analytics globally.  Starting with our commercial launch scheduled for May in San Francisco, we will build up a marketing and sales team that can sell in both North America and Europe.


Final Week to Invest in Autocase!

Our crowdfund campaign is wrapping up.  We have exciting plans for the future and want you to be a part of our journey! Our campaign closes on FRIDAY FEBRUARY 17th so don't miss out!!

For those who want to go more in depth about how Autocase helps building owners & designers build us all a better world, I encourage you to check out this free training session on the US Green Building Council's website.  Since we put it up there 8 months ago over 2,300 people have gone all the way through the 1 hour session, making it one of the most popular courses offered by the organization that certifies LEED buildings.

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Autocase.



Dave Brown


3 months ago

Did Autocase hold any funds with SIVB? If so how much?



venkata alapati


4 months ago

How is Autodesk's 2 million prior investment worth only 8 percent shouldn't it be at least more than 9.5 percent. Did they sell any of their initial stake or was the valuation of the company reduced in between after Autodesk made its investment.



Ao Teng

4 months ago

Hello Autocase team, I have two questions: 1. According to SEC filings, the revenue was $910,563, what is your revenue projection that supports the 22X revenue multiple? 2. How would the current funding affect your capital structure? Thank you.



Randon Mortland

4 months ago

Hey John, what do you mean by insiders have joined in investing into Autocase? Insiders as in employees? Previous investors? Just trying to understand who the majority of this round has come from!



Randon Mortland

5 months ago

Great presentation, John! Looking forward to following the growth of Autocase. Thanks for the opportunity to invest!



Kyle Fishman

5 months ago

Do you anticipate that Autocase investors will eventually see a liquid return on their investment? How many years do you think it will be before you do an IPO (or get acquired)?



Todd Hahn


6 months ago

John, congrats on the two new deals! Are they for the existing SaaS product or will this also be related to Carbonsight? Will this revenue be "new" and will it begin to hit in Q4? Thanks.



Todd Hahn


7 months ago

Hello. I have a couple of questions for you. 1. What is your current burn rate and cash on hand? 2. Do you intend on doing an institutional raise in the near future? 3. Will you be releasing your Q3 results soon? 4. How are you anticipating the release of Carbonsight to impact your revenue? Will there be paying clients as soon as it is in production? 5. With the FAANG contract, is that revenue already being realized or will that be tied to Carbonsight? 6. What is your current head count? Of those, how many are engineers? Do you anticipate a growth in head count in the near term? Thank you!



Carmelia Matsko

8 months ago

Hello, guys, where do you come up with that price point? Thanks!



bryian Tan

9 months ago

Any plan to expand the diversity in the team?




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