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Athelytix has developed an innovative and multifaceted solution for capturing professional level sports analytics. The company’s patented laser technology and proprietary software has numerous athletic industry applications, including training, performance improvement, biomechanics, recruiting, scouting, gamification, fan experiences, and retail.
Analytics are transforming the world of sports and training by providing measurement data across all aspects of athletic performance. At present, the global market for this category is valued at over $2B and is expected to surpass $10B by 2028.* By offering no cost licensed equipment and installs to global sports facilities for a revenue share, Athelytix plans to eliminate the barrier to entry, provide facilities additional incremental revenue, and emerge as a clear competitive differentiator allowing for quick market penetration, and Athelytix with expected ongoing revenue.
Within the emerging market, Athelytix is well-positioned to take advantage of industry trends by making cutting edge analytics available to the masses. Because the technology is adaptable and scalable for a variety of use cases, we are able to deploy our system in a number of settings, ranging from professional sports facilities to personal training for youth athletes via a monthly subscription mobile app.
Athelytix is developing meaningful performance technology designed to empower athletes of all ages and abilities. Our flagship system, known as The GRID, utilizes patented laser-based hardware and proprietary software to capture performance analytics for baseball and softball, and, to the best of our knowledge, is the only system able to quantify multiple metrics – including professional hitting, pitching, and catching – using a single platform.
For athletes looking to level up their training and game day results, Athelytix leverages laser technology, HD video, and advanced software algorithms to deliver data with the utmost precision and accuracy.
The GRID platform has been engineered with the ability to track the velocity, trajectory, and location of sports objects in real-time including bi-directionality (e.g. incoming and outgoing), while gathering both laser-derived analytics and comprehensive HD video that provide an unmatched level of feedback to improve player performance. As a company, Athelytix is focused on making this system accessible and available to everybody, promoting quick adoption of the technology.
The Problem & Our Solution
The use of advanced analytics to measure athletic performance is transforming the landscape of sports and athletics, and creating a new multibillion dollar category for the training industry. However, because the technology and tools to track performance data tend to command a high price point, the advantages of accessing these analytics are largely limited to professional athletes.
In order to bring quality tools to the youth market and other aspiring athletes, what Athelytix has developed is a tech-enabled digital platform that can be accessed anywhere in the world, and has applications for just about any sport. Our system combines precise data measurement, HD video capture, and real-time predictive analytics to identify a player’s optimal mechanics, and provide other valuable feedback for accelerating their athletic development.
Some unique advantages our platform is able to offer include improved accuracy, bi-directional object data, adaptability to both indoor and outdoor use, as well as comprehensive capabilities for analyzing pitching, hitting, and catching. We’ve also constructed The GRID with an open architecture, meaning any facility or athlete can easily integrate the technology alongside existing operations and aggregate data from other training devices.
The Market & Our Traction
While establishing proof of concept for our technology in the prototype stages, Athelytix has built out a strategic roadmap to develop its future consumer facing product and monetize The GRID via athletes, coaches, scouts and athletic organizations. The company’s initial target is the 19 million active baseball and softball participants in the U.S., and their system can be deployed at batting cages, stadiums, sports complexes, and practice facilities.
Previously, Athelytix raised approximately $500K in funding, which allowed the company to pursue and receive its first unique patent. More recently, the company has received a letter of intent for placement from PitchersEdge, a leading baseball coaching and training program located in Fairfax County, VA., and has an operating prototype at a national franchise batting cage facility.
Based on enthusiastic customer feedback, we anticipate a considerable future demand for The GRID system. In addition to a B2B model of selling systems direct to teams, the company plans to make the technology available B2C, through both freemium and premium subscriptions through a mobile app we’re currently developing. We will also be deploying free systems to select training centers and facilities as part of the company’s mission to remove barriers to entry for young athletes.
Athelytix wants to revolutionize sports technology by making performance analytics available and accessible to the masses. Our expert team has already developed a patented, proven system that improves player results across all object-sports, and now we are ready to see our technology in action. We also believe that our training technology is just the beginning. Proprietary tech being developed by Athelytix creates new opportunities in a number of markets ranging from entertainment and gaming, to retail, and other global industries.
With your support, we look forward to growing our company, and expanding our evolving suite of game-changing technology. Thank you for investing with us today!
Athelytix is a sports technology company and the creator of The GRID athletic analytics system. The company currently has an operating prototype in place at a national batting cage franchise and is advancing to launch with additional facilities in 2023. The company is pre-revenue and its product is currently in development.
•Founder of US recognized A/V System Integration Company with major international clients
•Inventor/Patents Granted: PATENT #9,058,375 B2 / PATENT #9,726,479 B2 / PATENT #9,715,506
•Consultant to major international Broadcast and Video clients developing infrastructure, production, streaming and predictive analytics.
•Developer of multiple softwares for desktop and mobile
•K-12 educational philanthropist and educational Foundation co-founder and executive
Stephen also currently serves as CEO for UGC Media Group and OPM-Services, LLC, requiring approximately 5 and 7 hours a week, respectively, while he spends an estimated 37 hours a week working for Athelytix.
•Managed national ad campaigns for Callaway Golf, Rossignol, Airwalk and TaylorMade
•Former owner/manager of baseball/softball training facility in San Diego, CA
•Cal State Long Beach, Full Ride Athletic Scholarship 1993-1994
•Holds Long Beach State record for consecutive wins (17) by a pitcher
•Santa Ana College, California Junior College Player of the Year 1992
•B.S. Engineering Mfg, California State University, Long Beach
•M.B.A Pepperdine University, Entrepreneurship
Director, Chief Operating Officer, General Counsel
•Served as VP/General Counsel in the asset management of resort properties, with responsibility for operations, and vendor, lender and client agreements and relationships. Responsible for implementing targeted capital renovation and construction projects.
•Served as legal counsel for a start-up oilfield services company, and consultant to start-ups related to hospitality, asset management, sports technology, entertainment, commercial lending, outdoor outfitters and land acquisitions and sales.
Director / President of Baseball Operations
•Decision maker with 5 Major League Baseball franchises
•Board of Directors SABR Worldwide
•@DanEvans108 was honored by Forbes as among "The Top 100 Sports Business Twitter Accounts”
•Experienced sports and business attorney representing clients in business formation, transactions and complex negotiations.
•Former General Counsel of a baseball agency representing professional athletes, and collaborating on transactions and matters with attorneys in a variety of specialties.
•Hybrid skills - IT Program Management plus Bus Ops, Accounting, MRP (mrp, lrp, crp)
•Financial Accounting, Cost Accounting, Budget and financial planning
•Big 4 origins - deep consulting engagement experience in PMO, Project Management, ERP, methods and tools
Director of Training Programming
•Owner of Pitcher’s Edge, Craig’s decades of experience and research of motion efficiency and injury programming has gained him worldwide recognition.
Software Designer, Developer, IT Engineer
•BS Mechanical Engineering, UC San Diego
•AWS Certified Developer
•CTO Wormhole Labs
•Co-Founder and CEO of Mobeezio Inc fast growing professional consulting practice that aids small and large organizations in the development and maintenance of mobile and cloud-based projects.
•Principal Engineer Rocketalk and VP of Technology VivaVision
•A two-time National League All-Star, 9 of his 17 seasons with the Reds (1984-91, ‘96) inducted into the club’s Hall of Fame on June 11, 2005.
•Finished Major League career with a .269 batting average, 282 home runs, 934 RBI and 349 stolen bases in 1,626 games with the Reds, Dodgers (1992-93), Tigers (1993, 94), Orioles (1997-98), Cardinals(1999-00) and Giants (2001).
•Eric Davis was a three-time Gold Glove winner, a two-time Silver Slugger recipient and posted 7seasons with 20 homer/20 stolen bases, and the first 30/30 campaign in Reds history (1987). He twice won Comeback Player of the Year honors
•30+ years of personal, business and real estate financing experience
•CEO of Calloway & Associates, Inc., a financial consulting & marketing company
•Managing Partner of the Private Money Syndicate, a private capital brokerage firm
•Host of the cable television program, "The Mind Your Business Show"
•Business professor, teaching undergraduate & graduate level courses at two colleges
Reginald B. Kelley, Sr
•Provide value added design, process and engineering capabilities, including in the automotive, military, and various consumer product industries
•Responsible for P&L management, productivity and margin improvement, operational and process restructuring, and all relevant Board decision making
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*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Friends & Family: Invest within the first 72 hours and receive 15% bonus shares.
Super Early Bird Special: Invest within the next 72 hours and receive 10% bonus shares.
Early Bird Special: Invest within the next 7 days and receive 5% bonus shares.
Perk 1: Invest $1,017.42+ and receive 2% bonus shares.
Perk 2: Invest $2,543.56+ and receive 7% bonus shares.
Perk 3: Invest $6,358.90+ and receive 12% bonus shares.
Perk 4: Invest $12,717.79+ and receive 17% bonus shares.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Athelytix, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNers' bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Non Voting Common Stock at $2.54 / share, you will receive 110 shares of Class B Non Voting Common Stock, meaning you'll own 110 shares for $254. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any).
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.
We were covered by the Sports Business Journal to highlight our disruptive laser technology for analytics in baseball and softball. Below is a link to the story. We hope you enjoy it.
Stephen D Rosen
Chairman / CEO
Join Athelytix as we move into the future using lasers to generate sports analytics.
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