ATAC offering is now closed and is no longer accepting investments.
INVEST IN ATAC TODAY!
The Mobile Platform Where Champions Are Made
$144,352.96 Raised
REASONS TO INVEST
The ATAC app was created to ensure that cutting-edge athletic training is available and accessible to all. With specialized programs for strength, endurance, agility, nutrition, recovery, and more, athletes of every age and ability have all the tools needed to develop their competitive skill set, on one mobile platform, and at an affordable price.
Fitness Apps are a growing global segment currently valued at around $1B. The overall sector is increasing at a double-digit CAGR of over 17% and is expected to be worth nearly $5B by 2030. Within the total addressable market, offerings being developed by ATAC will specifically target the exercise and weight loss app vertical, which comprises the largest share of the fitness app category at 54.8%.*
The ATAC team has over 30 years of combined athletic training and coaching experience. Understanding that the long term benefits of sports participation are lost for those without access to training resources, the ultimate goal of our platform is to bridge existing socioeconomic gaps, and empower aspiring athletes everywhere.
the pitch
Advanced Training Athletic Club (ATAC), is an in-market virtual platform designed to comprehensively train competitive, youth, high school, and collegiate athletes for peak performance. Leveraging AI and machine learning tech alongside the advice and expertise of world class athletes, the ATAC app equips users with all of the resources needed to crush their personal athletic goals and achieve elite results on game-day.
Putting Advanced Professional Training In The Hands of Every Athlete
On the ATAC platform, every user is the character in their own real-life video game, in which they train to become a champion athlete and level up their personal performance. The app provides multifaceted, customized programs that are on par with in-person training utilized by the pros.
To the best of our knowledge, ours is one of the first tech-based solutions that allows athletes to identify performance deficiencies, access specialized coaching based on their sport category, and improve across the full spectrum of athletic ability. Additionally, all offerings are available on one mobile app at an affordable subscription price, ATAC is making high-level athletic training accessible to teams and individuals 24/7/365, anywhere in the world.
*Trent Hidlay, Real Woods, Austin O'Connor, & Bryce Andonian are paid-partners of ATAC.
The Problem & Our Solution
Advancing On The Socioeconomic Gaps That Divide Youth Sports Performance
For athletes of all ages, developing a competitive edge often requires specialized training that can cost thousands of dollars. According to recent reports, parents looking to support young athletes spend upwards of 10% of their household income on services for strength and conditioning, nutrition counseling, speed and agility training, sports psychologists, and other specialized skills coaches. Unfortunately, because these types of services are cost-prohibitive and unavailable to a large percentage of families, studies cite that up to 70% of athletes lack access to the resources needed to reach their goals (source).
Overcoming these hurdles and helping tomorrow’s rising sports stars realize their full potential, what ATAC has developed is an entirely tech-powered solution, scalable to any sport or athletic pursuit. Our platform allows users to create their own holistic training program, incorporating nine different metrics – strength, endurance, nutrition, technique, mentality, agility, flexibility, recovery, and reflection – all customized around their individual performance goals. As users progress through their training, our intuitive software provides the insight needed to ensure perpetual improvement and develop sport-specific attributes with efficiency.
The Market & Our Traction
Driving Business And Brand With An Actively Engaged User Database
*Evan Yant is a paid-partner of ATAC.
As a company, ATAC has focused on building our brand in stride with our technology. Since introducing the free beta version in May 2021, the app has amassed nearly 12K downloads, and we are actively converting users into paid subscribers following the launch of our subscription platform in April 2022. Currently the app’s paid version is demonstrating 30% month-over-month increases and boasts a substantial retention rate of 65%. We are also successfully onboarding for our bulk subscription platform with a customer pipeline that includes multiple collegiate wrestling programs.
Strategic alignments for ATAC include the National High School Coaches Association (NHSCA), and our athlete ambassadors program, which integrates coaching content from world-class professional athletes. The company is currently partnered with Olympic gold medalist and 6x world wrestling champion Jordan Burroughs, and we are continuing to expand the program to include other pro sports stars and influencers.
(source)
Why Invest
Pushing The Boundaries Of What’s Possible
At ATAC, we believe that no would-be champion should ever be held back by limited access to coaching and training. With this in mind, our mission is to build an inclusive community and become a go-to resource for athletes across multiple sports verticals. As we continue to develop our brand and expand our team of ambassadors, we envision a legacy of leading athletes trained on our technology, and look forward to being a part of their success stories. Help us bring our winning solution to the next generation of elite athletes by investing today!
ABOUT
HEADQUARTERS
51 Beechwood Dr
Shrewsbury , NJ 07702
WEBSITE
View Site
Advanced Training Athletic Club (ATAC), is an in-market virtual platform designed to comprehensively train competitive, youth, high school, and collegiate athletes for peak performance. Leveraging AI and machine learning tech alongside the advice and expertise of world class athletes, the ATAC app equips users with all of the resources needed to crush their personal athletic goals and achieve elite results on game-day.
TEAM
Bryan J Heller
CEO & Director
Bryan also has 15 years of coaching experience. He built a team with 0 wins to a top 10 finish in the state, led all-star teams to 2, top-10 finishes at the most prestigious national tournament, and is a Certified sports nutritionist.
Nicholas Richard Roy
COO & Director
He began his career with a stint in finance before founding and operating a nationally renowned wrestling training facility. Over the past 15 years, his athletes have won 30 State Championships and 150 top 8 finishes. Nick is also a Certified Kettlebell Training Instructor.
Gabriele Troncone
Chief Architect/Lead Software Engineer
While at ATAC, he has completed a Master's Degree in Big Data with coursework focused on Artificial Intelligence and Machine Learning. Gabriele has also been responsible for the operations of ATAC Europe (a subsidiary of Advanced Training Athletic Club, Inc). Gabe is based in Spain and employed via ATAC's subsidiary, ATAC Europe.
Francisco Torrealba
UI/UX Designer
He began his professional career with a Miami based development house, before joining ATAC as a freelancer in 2020 then full-time in 2021. Francisco serves dual-roles as the UI/UX designer and designer/creator for marketing materials.
Virginia Vitali
Lead Frontend Software Engineer (Contractor)
She has been responsible for critical frontend development decisions. Her attention to detail and deep knowledge of business needs has allowed ATAC to rapidly evolve with user feedback and behavior analysis.
Abraham Chang
Software Engineer (Contractor)
He joined ATAC in 2021 as a Full Stack Software Engineer and has contributed to our 360° development needs. In addition to feature development, he's been responsible for building integral 3rd party integrations.
TERMS
ATAC
Overview
PRICE PER SHARE
$1.51
DEADLINE
Feb 28, 2023
VALUATION
$15.14M
AMOUNT RAISED
$144,352.96
Breakdown
MIN INVESTMENT
$199.32
MAX INVESTMENT
$1,234,998.80
MIN NUMBER OF SHARES OFFERED
9,933
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
817,880
Maximum Number of Shares Offered subject to adjustment for bonus shares
Company | : | Advanced Training Athletic Club, Inc |
Corporate Address | : | 51 Beechwood Dr, Shrewsbury , NJ 07702 |
Offering Minimum | : | $14,998.83 |
Offering Maximum | : | $1,234,998.80 |
Minimum Investment Amount(per investor) | : | $199.32 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 9,933 |
Maximum Number of Shares Offered | : | 817,880 |
Price per Share | : | $1.51 |
Pre-Money Valuation | : | $15,137,750.00 |
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based:
First-in Bonus
Invest within the first week and receive 15% bonus shares
Early Investor Bonus
Invest within the second week and receive 10% bonus shares
Momentum Building Bonus
Invest within the third week and receive 5% bonus shares
Amount-Based:
Invest $500+
Free ATAC Subscription for 1-Year
Invest $1,000+
Free ATAC Subscription for 1-Year
Investor Welcome Swag Kit - T-Shirt, Car Magnet & Stickers
Invest $2,500+
20 Free 1-Year ATAC Subscriptions
Investor Welcome Swag Kit - T-Shirt, Car Magnet & Stickers
(share subscriptions with anyone you choose)
Invest $5,000+
5% bonus shares
20 Free 1-Year ATAC Subscriptions
Investor Welcome Swag Kit - T-Shirt, Car Magnet & Stickers
(share subscriptions with anyone you choose)
Invest $10,000+
10% bonus shares
20 Min Google Meet Q&A with Founders
20 Free 1-Year ATAC Subscriptions
Investor Welcome Swag Kit - T-Shirt, Car Magnet & Stickers
(share subscriptions with anyone you choose)
Invest $25,000+
15% bonus shares
20 Min Google Meet Q&A with JB & Founders
20 Free 1-Year ATAC Subscriptions
Investor Welcome Swag Kit - T-Shirt, Car Magnet & Stickers
(share subscriptions with anyone you choose)
Invest $50,000+
20% bonus shares
Owner’s Club Dinner w/ JB (in-person)
20 Free 1-Year ATAC Subscriptions
Investor Welcome Swag Kit - T-Shirt, Car Magnet & Stickers
(share subscriptions with anyone you choose)
Friends & Family Perks (Loyalty Bonus)
Receive 20% bonus shares
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
ATAC will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.51 / share, you will receive 110 shares Common Stock, meaning you'll own 110 shares for $151. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Friends & Family Perks in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative.
ALL UPDATES
02.23.23
Over 1 Million Raised Lifetime
We are pleased to announce that ATAC has now raised over 1 million dollars lifetime! 
02.22.23
ATAC 3X's Revenue in January!
January Results!
We are happy to report we 3Xed our December revenue in January! This was in-part due to our partnership with the NWCA and increased team sales.
Sincerely,
Nick Roy, Founder & COO
01.24.23
Notice of Material Change in Offering
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the ATAC offering. Here's an excerpt describing the specifics of the change:
Campaign is extending its end date by 30 days
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
01.12.23
Bring our Winning Solution to the Next Generation of Elite Athletes
01.05.23
ATAC x NWCA - All Kentucky Deal
ATAC has teamed up with the National Wrestling Coaches Association (NWCA) to offer all wrestlers in Kentucky a free year of ATAC. This opportunity was made possible through a generous donation. We are excited to share our technology with a demographic that is not typically exposed to the training and coaching offered in ATAC. Stay tuned for more news on ATAC and the NWCA teaming up in coming weeks!
12.30.22
We Have Removed The Cost Barrier Between Athletes & Their Goals
12.28.22
ATAC Founder & CEO on Airey Bros Radio Ep. 188
Tune into Airey Bros Radio Ep. 188 to hear ATAC Founder & CEO discuss his coaching philosophy, learn about why ATAC is the optimal solution for Athletes looking to reach their goals or coaches trying to get their whole team to level up, as well as what features are coming soon to ATAC. 💪👊
12.21.22
ATAC Market Potential
12.20.22
Team Sales Going Strong!!
12.16.22
At ATAC, we believe...
Rising to the top usually doesn't happen by accident. It takes concentrated hard work. A team of coaches to make you stronger, build your stamina, make you mentally prepared, help you eat right, and recover effectively. Before ATAC, parent's needed to shell out $1,000s of dollars to give their kids the resources to be great. Now it's all available, no matter where you live or what your socioeconomic status is.
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$199
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
$500
Invest $500+
Free ATAC Subscription for 1-Year
$1,000
Invest $1,000+
Free ATAC Subscription for 1-Year Investor Welcome Swag Kit - T-Shirt, Car Magnet & Stickers
$2,500
Invest $2,500+
20 Free 1-Year ATAC Subscriptions Investor Welcome Swag Kit - T-Shirt, Car Magnet & Stickers (share subscriptions with anyone you choose)
$5,000
Invest $5,000+
5% bonus shares 20 Free 1-Year ATAC Subscriptions Investor Welcome Swag Kit - T-Shirt, Car Magnet & Stickers (share subscriptions with anyone you choose)
$10,000
Invest $10,000+
10% bonus shares 20 Min Google Meet Q&A with Founders 20 Free 1-Year ATAC Subscriptions Investor Welcome Swag Kit - T-Shirt, Car Magnet & Stickers (share subscriptions with anyone you choose)
$25,000
Invest $25,000+
15% bonus shares 20 Min Google Meet Q&A with JB & Founders 20 Free 1-Year ATAC Subscriptions Investor Welcome Swag Kit - T-Shirt, Car Magnet & Stickers (share subscriptions with anyone you choose)
$50,000
Invest $50,000+
20% bonus shares Owner’s Club Dinner w/ JB (in-person) 20 Free 1-Year ATAC Subscriptions Investor Welcome Swag Kit - T-Shirt, Car Magnet & Stickers (share subscriptions with anyone you choose)
JOIN THE DISCUSSION
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
We want you to succeed and get the most out of your money by offering rewards and memberships!
SECURE
Your info is your info. We take pride in keeping it that way!
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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