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Email-Commerce, Where Email Meets Shopping

Discover AppMail, the interactive email platform that enables businesses to transform their marketing emails into an immersive, shoppable experience.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$116,483.90 Raised


AppMail revolutionizes email marketing, turning static emails into immersive shopping experiences that captivate customers, boost conversions, and transform browsers into eager shoppers.

AppMail prioritizes Generative AI to empower customers with smarter, impactful email marketing solutions, embracing the value and potential of this technology.

AppMail is a groundbreaking technology in a high-growth market, backed by JetBlue Venture and Priceline's Jeff Hoffman. Our standalone platform has launched and we are preparing for expansion.

The Pitch

The Future of Email Marketing With Interactive (Shoppable) Emails

AppMail’s revolutionary platform empowers businesses to create interactive and immersive experiences within their marketing emails, enabling their customers to conveniently shop within their email, taking engagement and sales to new heights.

Led by a visionary team, AppMail is committed to delivering customer-centric solutions that yield real results. Whether it's revolutionizing content creation with Generative AI or optimizing customer journeys with email-mini-apps, our cutting-edge technology is designed to empower email marketers to unlock the full potential of engagement and sales. 

We're thrilled to share that after our last successful fundraising round, our dedicated team has been hard at work developing our standalone scalable platform, and we're excited to announce its recent launch! Our primary focus now is onboarding customers and expanding our presence in the market. From a product perspective, we are actively working on adding more features and integrations, including powerful generative AI solutions. It's an exhilarating time for us, and we are super excited to bring the future of email marketing to the masses. 

The Problem & Our Solution

AppMail Aims to Change the Game of Email Marketing With Email-Mini-Apps and Generative AI Technology

In today's competitive email marketing landscape, businesses struggle to effectively engage customers and drive conversions. Friction points in traditional emails, like multiple steps and redirects, create a disjointed customer experience that hampers engagement and leads to missed sale opportunities. Additionally, email marketers encounter various obstacles with campaign creation, from strategy and planning to collaboration between experts that lead to inefficiencies. 

Introducing AppMail, the game-changer in email marketing. Our revolutionary email-mini-apps eliminate friction by enabling users to take actions directly within the email, ultimately driving higher conversions and maximizing sales.

Crafting captivating marketing emails is effortless with AppMail’s user-friendly, no-code email editor. Our intuitive drag-and-drop interface allows marketers to seamlessly integrate interactive components into their emails. But AppMail doesn't stop there. We understand the importance of compelling content in driving email marketing success. That's why we leverage the power of generative AI to offer intelligent suggestions for subject lines, headers, and email body text. With our AI-driven approach, marketers can effortlessly craft personalized and persuasive messages that convert, all while streamlining the campaign creation process.

The Market & Our Traction

Email Marketing Spending is Projected To Reach $23.1B Globally by 2025* 

With global email marketing spending projected to reach $23.1 billion by 2025. we believe AppMail is well-positioned to cater to the soaring demand for effective solutions in this space (Source). AppMail’s focus is on mid-market e-commerce and retail brands with at least a $3,000 budget in email marketing spend.

The tech and marketing industry's recent moves reflect the value and growth potential of email marketing. Notable acquisitions and investments include:

*The below list highlights various business and different stages than AppMail and examples of the industry outlook.

  • Mailchimp: In 2021, acquired for $12 billion.
  • iContact: In 2020, j2 Global, a digital media and services company, acquired iContact.
  • SendGrid: In 2018, acquired by Twilio for $2 billion.
  • Emma: In 2018, acquired by Campaign Monitor.
  • Rebel: In 2018, acquired by Salesforce.
  • Constant Contact: In 2016, acquired by Endurance International Group.
  • Campaign Monitor: In 2014, received $250 million in investment from Insight Venture Partners.

We are backed and supported by notable investors like JetBlue Ventures and EL AL Israel Airlines, who recognize AppMail’s disruptive potential. Furthermore, AppMail's accolades include being a finalist for FAST Company's most innovative company by design and receiving esteemed awards such as the Future Traveler Experience Award of Innovation and the International Air Transportation Association Award.

*This was awarded to the Company under its prior entity name, SAM Email by Airto, Inc.

*The above testimonial may not be representative of the opinions or of the experiences of other investors and is not a guarantee of future performance or success.

Why Invest

A Brighter Future For Email

AppMail recognizes the exponential growth and transformative impact of Generative AI, which we believe is set to play a pivotal role in revolutionizing email marketing. As the adoption of AI and customer-centric marketing strategies continues to surge, projected to exceed $48.8 billion by 2030 at a CAGR of 28.6%, we fully grasp the enormous potential of integrating Generative AI into our platform (Source). By aligning our strategic direction with this cutting-edge technology, we are dedicated to delivering smarter, more efficient, and highly impactful solutions to our customers, empowering them to stay ahead in the rapidly evolving landscape of email marketing.

AppMail has a proven track record, having successfully executed Proof of Concept projects with leading consumer brands in the airline industry such as ANA, IAG, and LATAM. Furthermore, our recent launch of our standalone email platform for e-commerce brands marks a significant milestone in our growth trajectory. 

We are fortunate to have Jeff Hoffman, a respected entrepreneur and founding member of Priceline, as our advisor, providing us invaluable insights to fuel our progress. Additionally, the early investment from JetBlue Ventures is a testament to the innovation and potential of our email solution and vision.

The recent acquisitions and investments in the marketing technology industry highlight the significant value and potential of email marketing. By investing in AppMail, you align yourself with notable investors who recognize our potential and share our vision for the future of email marketing. 


435 W 31st St
New York, NY 10001

Discover AppMail, the interactive email platform that enables businesses to transform their marketing emails into an immersive, shoppable experience.


Shi Li
Shi Li
Founder, CEO, Board Member
Shi is the Sensei of our team who has built consumer and business-facing companies in both the United States and Asia. He is a serial entrepreneur with extensive work experience of 8 years in the digital and airline industry.

Shi has also acquired and collaborated with brands in more than 10 countries including, but not limited to, IAG(Parent company of BA, Iberia, and Aer Lingus), JetBlue, Israel Airlines, Google, Walmart, etc.

Frequently invited and awarded at industry summits:

- Airline Information (2019)

- FTE and IAG (2018)

- IATA World Passenger Symposium (2017)

Duncan Sham
Duncan Sham
Co-founder, Chief Product Officer, Board Member
Duncan wears a creative belt in our team with a passion to build and create things. With over a decade of experience in the creative industry, he has designed exciting campaigns for the global brands including Gap, Adidas, YouTube, Lacoste, Pepsi, Meitu, Artful Dodger Clothing (Jay Z’s Clothing Brand), Gatorade/Serena Williams, McDonalds, New York Marathon, Blackberry, Smart, Wrigleys, LG Phones and Yahoo. His work has reached billboards in Times Sq (NY), TV commercials across the U.S. to major events hosted by celebrities in Asia.

Being a Product Manager at SAM, Duncan likes to push the boundaries of our product design, from the UI/UX and functionality perspective, as well as ensuring it aligns with the business objectives. All in all, he is a perfect mix of design, innovation and logic.

Jeff Hoffman

Jeff Hoffman


Jeff is a successful entrepreneur, worldwide motivational speaker, Hollywood film producer, and a Grammy-winning jazz album producer. He’s been a member of several successful startups, including and Jeff has worked in many different industries and markets, and as such, possesses a unique knowledge of what it takes to grow a business.


Oct. 23, 2023 at 6:59 AM UTC
$15k - $3.4M
Preferred Stock
Series Seed-1 Preferred Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

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*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Bonuses*

Time-Based Perks

Friends and Family

Invest within the first 72 hours and receive 50% bonus shares

Super Early Bird

Invest within the first week and receive 25% bonus shares

Early Bird

Invest within the first two weeks and receive 15% bonus shares

Combo Perk

$20K+ within the first two weeks and receive 35% bonus shares

Volume-Based Perks

Tier 1 | $5,000+

Invest $5,000+ and receive 10% bonus shares

Tier 2 | $10,000+

Invest $10,000+ and receive 15% bonus shares

Tier 3 | $25,000+

Invest $25,000+ and receive 25% bonus shares

Tier 4 | $50,000+

Invest $50,000+ and receive 35% bonus shares

Tier 5 | $100,000+

Invest $100,000+ and receive 45% bonus shares

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.

The 10% StartEngine Owners' Bonus

AppMail, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series Seed Preferred Stock at $0.56/ share, you will receive 110 shares of Series Seed Preferred Stock, meaning you'll own 110 shares for $56. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any).

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Any expense labeled “Travel and Entertainment”. Vendor payments. Salary payments made to one’s self, a friend or relative. Inter company debt or back payments.


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Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into AppMail.


Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).



Sandra Toth

a month ago

Would invest, but minimum is a little high.



Russell Cormier III

2 months ago

Hi AppMail, I am a "START ENGINE INVESTOR" all of my other investments sent me a LARGE TEE SHIRT AND A HAT, you sent me nothing ?



Kirtesh Jain

2 months ago

Based on current price of investment . I see mine investment done years ago have reduced in value . Am I correct or I am missing something here.



Kirtesh Jain

2 months ago

Hi, I am an investor in Airto, Inc. (SAME) during earlier fundraise , looks like the company is renamed as AppMail . Please clarify if that is correct. Thanks Kirtesh



Adam Sampson

4 months ago

After your prior raises, how do you keep in touch with investors to let them know how the company is doing?



Kevin Fulmer

4 months ago

Hi there - I run an equity crowdfunding blog called CROWDSCALE and would like to learn more about this investment deal. I have some additional questions and am considering investing + writing an article about Appmail. Could you shoot me a note at so that we can connect further?



Timothy huckaby

4 months ago

What are your net margins? Plan to bring it to markets? Products and services offered? Any additional areas of growth interested in? Any influence r campaign ie marketing plan? Realistic revenue foals 1 3 5 years out not exact? Who's your competition if any? Why are you better? Any parents I might invest? Thanks



Nirmalbhai Patel

4 months ago

Why are you offering stocks at lower rate now compared to common stock offered in prior round ? Did this means that prior investors lost value on their investment ?




4 months ago

Good day: I am not a current investor. I would like to know how the company has been doing since your last C.F.? Thanks, CNF




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