Anatomic Global offering is now closed and is no longer accepting investments.

INVEST IN ANATOMIC GLOBAL TODAY!

Innovative Sleep Technology

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Anatomic Global

$26,800.00 Raised

REASONS TO INVEST

ABOUT

HEADQUARTERS

1407 Foothill Boulevard #69
La Verne, CA 91750
VALUATION

$2.4M

TEAM

David Farley
David Farley
Co-Founder, CEO and Director

David orchestrated his third startup, Anatomic Concepts, a medical soft goods manufacturer almost 30 years ago. He took that business on to specialize in Operating Room patient positioning device manufacturing, eventually capturing a 40% market share within US acute care hospital market. That book of business was sold and Anatomic Global emerged as memory foam fabricator and consumer product mattress manufacturer during the 2006 to 2012 time frame, after which he retired. David has more than 35 years experience in the foam industry and has perfected 27 patents concerned with anatomic uses of foam. With respect to the current activities of Anatomic Global, David has returned from retirement to consult related to the creation and market testing of the Luxi product line and he leads the company at the Board level full-time. David is a Tau Beta Pi Manufacturing Engineering graduate from California Polytechnic University and he received his MBA from Pepperdine University. David, since 2012, retired from his previous position as CEO at Anatomic Concepts, Inc., and only took up the consulting at AGI effective in January, 2016.

Shannon Farley
Shannon Farley
Co-Founder, Executive Vice President

After completing her undergraduate studies in London, Shannon started her career there interning for one of the high profile, new age, cutting edge ad agencies before moving back to yet another progressive agency in the San Francisco Bay area. Her focus there was on developing creative for clients such as Nike, Toyota, Microsoft, Warner Brothers and MGM. Shannon learned how to build great brands from some of the best in the industry. She then relocated to Vancouver BC, to join a startup, helping nurture the design, marketing and branding of that fledgling company into a 600-person SaaS leader. She's freelanced, led corporate teams, and rolls up her sleeves when things need to get done. Shannon is currently responsible at Anatomic Global for the day-to-day operation of the business and is the lead Sheppard and influencer of anything and everything having to do with the Luxi Brand and its market positioning. Shannon is full-time with the Company. Shannon received her Bachelor of Art's degree in Marketing and Videography from Arizona State University. Shannon has held both the positions of Marketing Director and CDO, Cheif Design Officer both held at AGI. Marketing Director 2015 - 2016 CDO, 2016 - Present VP, 2018- Present at AGI

Alex Franklyn

Alex Franklyn

Chief Marketing Officer

After completing his graduate degree in New York, Alex went on to become a leader on the ground floor at the online mattress startup Saatva. As VP of Operations, Alex developed and managed the marketing, sales, operations and customer service teams, growing from a staff of 3 to over 250 and increasing annual revenue from $500,000 to well over $200,000,000 within 7 years. His expertise and knowledge of the current online mattress disruption will aid Anatomic Global in its efforts to take the Luxi brand to similar levels. Alex is working Full-time. Alex’s customer service training program has helped to build a brand with over 25,000 positive reviews and continually happy customers. His operations and logistical achievements include building a nationwide network of over 140 fulfillment centers and 19 factories manufacturing and professionally delivering the Saatva product. Alex graduated from New Paltz State University with a Bachelor’s in Political Science and received his MS in Marketing from Hofstra University. History Corporate General Manager and VP of Operations The Saatva Company June 2011-July2017 Project Manager Wurrly July 2017-June 2018 Full time CMO Luxi May 2018-Current

Jennifer Watkins

Jennifer Watkins

Director of Customer Service

Jennifer started her career in sales and marketing in 1998, with B-There, an innovative company that created an on-line event registration system for Fortune 500 companies to manage their events. In this role she oversaw and managed expectations for clients such as At&T, United Airlines, Exxon Mobile, Microsoft and Verizon. Jennifer developed and executed booth layouts for tradeshows, coordinated and distributed leads as well as developed marketing materials for distribution. Jennifer was integral in getting B-There from a start up to their successful acquisition. After starting a family, Jennifer moved to Chicago where she took a primary role in the community. She was Vice President of Blaine Fundraising, which exceeded goals of $300,000 and provided the school with Promethian Boards for more dynamic learning. After moving back to Florida, Jennifer was a manager for Esthetica Institute of the Palm Beaches. In this role, Jennifer directed staff and managed schedules as well as coordinated logistics and supply chain. Jennifer has one of the longest tenures at Luxi. Jennifer manages the customer service responsibilities Full time for Luxi online and Luxi retail, which includes sales team/vendor assistance , client inquiries, concerns and complaints, overseeing the return/refund funnel, customer reviews, timely shipping and outsourcing responsibilities for Luxi while maintaining our environmental commitment as a brand. Jennifer’s role is integral to the building of our proud Luxi brand.

TERMS

Anatomic Global
Overview
PRICE PER SHARE
$1
DEADLINE
Jan 30, 2019
VALUATION
$2.4M
AMOUNT RAISED
$26,800.00
Breakdown
MIN INVESTMENT
$250.00
MAX INVESTMENT
$107,000.00
MIN NUMBER OF SHARES OFFERED
10,000
OFFERING TYPE
Equity
ASSET TYPE
SHARES OFFERED
MAX NUMBER OF SHARES OFFERED
107,000

Maximum Number of Shares Offered subject to adjustment for bonus shares

Maximum 107,000 shares* of common stock ($107,000)

*Maximum subject to adjustment for bonus shares. See 10% Bonus below

Minimum 10,000 shares of common stock ($10,000)


Company
Anatomic Global, Inc.
 

Corporate Address
1407 Foothill Boulevard  #69 La Verne CA 91750
 

Description of Business
Online Retailer and Wholesale Distributor Of LUXI Branded Mattress Products
 

Type of Security Offered
Common Stock
 
Purchase Price of Security Offered
$1
 

Minimum Investment Amount (per investor) 
$250











Perks*

FIRST 25 INVESTORS THAT INVEST $500 ---- Get a Free LUXI (Your Size Choice) MATTRESS *THIS PERK IS CURRENTLY SOLD OUT*

Invest $1,000 and receive a $200 discount on your next LUXI MATTRESS (additive to prevailing site discounts)

Invest $1,500 and receive a $300 discount on your next LUXI Purchase (additive to prevailing site discounts)

Invest $2,500 and receive a $400 discount on your next LUXI Purchase (additive to prevailing site discounts)

Invest $5,000 and receive a 20% lifetime discount (additive to prevailing site discounts)

Invest $10,000 and receive a Free LUXI Mattress for Every Room In Your House

*All perks occur after the offering is completed.



The 10% Bonus for StartEngine Shareholders

Anatomic Global, Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date.  This means you will receive a bonus for any shares you purchase.  For example, if you buy 100 shares of Common Stock at $1/ share, you will receive 10 Common Stock bonus shares, meaning you'll own 110 shares for $100.   Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

PRESS

Article Image
Luxi -- More About Disrupting the Disruptors in the Online Mattress Business

The Luxi mattresses are designed using "Support Balancing Technology," which is a pattern of T-shaped columns on one of the three internal layers.

Article Image
Luxi -- Disrupting the Disruptors in the Online Mattress Business

When the first internet purchase was made, it made sense; a book or an airline ticket was sufficiently specific and fungible to avoid buyer’s remorse.

Article Image
The Mattress Company That Lets You Be Your Own Expert

In today’s trade and consumer markets, many believe that sleep-deprived customers have begun to dismiss the traditional mattress shopping approach, in exchange for a more convenient and customized online experience.

ALL UPDATES

11.30.18

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Anatomic Global offering. Here's an excerpt describing the specifics of the change:


Extending campaign by 60 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

10.09.18

David Farley - CEO

For all LUXI followers and for those that should be, we received news today that gives us a new tool for communicating Luxi’s innovation and uniqueness.  In addition to the number of mattress-in-a-box online stores, there are also a number of websites committed to mattress testing and reviewing.  These sites have become an important resource for the consumer.  One of these sites, and possibly most prestigious of them, “The GoodBed”, just published their independent review of the Luxi 3-in-1 Adjustable Mattress and it’s quite favorable.  Take a look and pass the video along to any that may have an interest.  Luxi Review Video: https://www.youtube.com/watch?v=oA_USVo3pVo

10.05.18

David Farley - CEO

For all LUXI followers and for those that should be, a lot is happening in the online mattress-in-a-box segment.  There's been a major increase in the advertising budgets of the bigger competitors for 2019.  Everyone should brace themselves for a significant increase in mattress advertising on TV.  The lead competitor has even become the first major US mattress brand with an ad budget approaching 25% of revenue.  What does that mean?  It means they have plans to push past the "millennially driven" online segment into the general consumer universe.  Luxi’s integrated online retail and wholesale programs provide a perfect “consolidation timeframe” approach, including the “cool online brand” these mid-sized retailers need.  This includes opening up new LUXI advertising for the masses.  We’ll be testing some of our new ads next week.  Wish us good luck.

10.03.18

David Farley - CEO

Thank you for your interest in LUXI.  We have met many investors, followers and other interested parties and from the criticisms I’ve received, I know we need to do more to answer questions about our plan and to explain where Anatomic Global and the LUXI product are really headed.  The LUXI top guy was just interviewed by Nathan Latka, the CEO over at "The Top Entrepreneur's Podcast”.  

Give Nathan’s podcast a listen at: nathanlatka.com or for iTunes: http://nathanlatka.com/thetopitunes, or for desktop: http://nathanlatka.com/thetop1166/.  

If you want to dive in a little deeper, this will be valuable to you.  Anatomic Global is clearly not just another online mattress company, playing follow the leader.  Nope, we have a different and much broader plan that is now well underway, that appreciates how the “new mattress industry” is consolidating around the segment’s leading brands.

10.02.18

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Anatomic Global offering. Here's an excerpt describing the specifics of the change:


Anatomic Global is extending the end date of their campaign 60 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

08.10.18

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Anatomic Global has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Anatomic Global be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

07.31.18

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Anatomic Global has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Anatomic Global be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

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RAISED
$26,800.00
INVESTORS
34
MIN INVEST
$250.00
VALUATION
$2.4M

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