Pencilish Animation Studios offering is now closed and is no longer accepting investments.
INVEST IN PENCILISH ANIMATION STUDIOS TODAY!
A Crowd-Owned Animation Studio
$347,423.27 Raised
REASONS TO INVEST
Pencilish’s founding team has worked on enormously popular animated films that have grossed billions worldwide, including The Lion King, Pocahontas, and Mulan.
The global animation market is projected to grow to $587B by 2030, with 2D animation expected to see the highest growth rate and market share.*
Pencilish has successfully raised over $2M to fund its initial efforts and has since released the first episodes of two new original series, “Bjorn the Last Unicorn” and “Mind Over Murphy.” The third series, “JuJu Brain” Episode 1, releases in July!
*Market information provided by Precedence Research (source)
A Crowd-Owned Animation Studio Created by Top Disney Alumni
Animation is the holy grail of entertainment: evergreen and beloved by generations young and old. Our team at Pencilish Studios has designed a few pretty great animated characters ourselves—ever heard of Simba, Pumbaa, Kronk, Pocahontas, or Mushu?
Along the way, we’ve learned first-hand that while it takes a village to bring an animated story to life, the only way to make any real profit is by owning the IP (intellectual properties). That’s why we’ve brought together an incredibly talented crew of artists and directors to build out a library of world-class content designed for the way we distribute and consume media in today’s digital age. Pencilish is developing IP that can be licensed and merchandised just like the big studios do, but at a fraction the cost - in partnership with our community of investors (you!).
More than 4,500 investors believed in our vision and previously helped us raise $2.1M, enabling us to execute our "Phase One" plans in 2021. As we gear up for "Phase Two" of our journey, we are excited to share this opportunity with the StartEngine community.
Today, Pencilish has a slate of four shows in development, two of which have officially launched with pilot episodes currently available online. Looking ahead, we plan to add another four unique series to that list with the help of this new wave of investors.
Pencilish is uniquely positioned to seize the epic opportunity presented by a multi-billion-dollar animation industry—and we can’t wait for you to join us.
The Problem
Pencilish is Redefining Creative Ownership in the Digital Era
We are living in the golden age of content creation—and creators no longer want to commit their blood, sweat, and toil for a tiny percent of revenue and a line in the end credits. Though teams of talented artists have created and brought our most beloved characters and stories to life, it’s the massive corporations that actually own the IP and reap the benefits of its success.
With social media and streaming platforms spurring more demand for entertainment than ever, old-school production models are seeing a shake-up. Animation entertainment companies have traditionally taken a large percentage of ownership due to limited margins. However, now that smaller creative teams can develop and distribute their own IP, the landscape is primed for change.
Creating Characters and Stories That Will Last for Generations
The age of creative gatekeeping is over. With the explosion of YouTube, TikTok, and other content creation and distribution platforms, anyone can launch their stories and ideas into the world.
At Pencilish Animation Studios, we want to take things one step further by inviting our investors to be involved in the development and ownership of new IP that then opens the door to longer-term merchandising opportunities. By cutting out the middleman, we not only have greater control, but we’ll also be able to secure better deals, partnerships, and opportunities—all made possible by you.
Thanks to our world-class team of animation pros who’ve held key roles in creating billion-dollar IP for big corporations such as Disney and Warner Bros, Pencilish is uniquely positioned to be a trailblazing force in this new age of content development.
Pencilish is creating short-form animated series perfect for widely-accessible, digital content channels such as YouTube. Our stories are designed for a family audience, with a focus on older kids who have access to smart devices for entertainment. We work virtually and leverage the best small studios around the world for a fraction of what Hollywood spends.
Yet, as insiders already know, the real money comes from all the ancillary licensing and merchandising deals across publishing, toys, video games, etc. As we build a growing audience, we’ll take our most popular IP and strike up partnerships to achieve the true financial potential those characters and content have to offer.
Important to the growth of our audience is the community we create around Pencilish. For that reason, we just launched our new “AnimToon” playlist on our branded Youtube Channel. We are reaching out to animation schools around the world and will be continually curating a playlist where we celebrate “the next generation” of animation talent by licensing their films, giving them a chance at Youtube monetization, directing lots of eyes to their content!
The Market
Animated Series and Character IP Make Trillions of Dollars Worldwide
When the COVID-19 pandemic brought live-action productions to a screeching halt, animation saw a huge boom in demand which doesn't appear to be stopping any time soon. The global animation market is now expected to grow from $372B in 2021 to $587B by 2030, with 2D animation anticipated to see the highest growth rate and market share. (source)
(source)
Beloved classics remain stronger than ever, with the creators of South Park recently closing a $900M deal to make six extra seasons and 14 movies. Meanwhile, new internet sensations such as the preschool series CoComelon demonstrate there are enormous opportunities within digital distribution channels. Started as a father's side hobby, CoComelon is now YouTube's most viewed channel in the U.S. and the second most-viewed channel in the world (source, source). Averaging 3.5 billion monthly views, CoComelon makes an estimated $120M each year through ads, and the company behind the series was recently acquired for $3B.
As the global children's animation and drama show market is projected to reach over $7B in 2025, and in 2021, global toy sales crested $104B, it's clear the market has huge potential with plenty of room for new entrants (source, source). We believe Pencilish is perfectly positioned to launch our own animated IPs with platforms such as YouTube as the launchpad for our high-quality content.
Our Traction
Over $2M Raised and Four Animated Series In-Production
Pencilish Animation Studios is a small but mighty force, ready to introduce the world to an amazing lineup of children’s characters and shows. Our team is brimming with industry talent, and our advisory board is made up of seasoned vets, including two Disney feature film directors and a former Disney VP.
In the past year, we have successfully raised $2M+ with the help of over 4,500 investors, while also beginning development on our first four animated series.
In April 2022, we released our first episode of “Bjorn the Last Unicorn,” which quickly surpassed over 100K views. The following month, the first episode of “Mind Over Murphy” premiered, achieving over 50K views in just 14 days.
Most recently, Pencilish has announced our partnership with Aro Lucha Entertainment to begin development on the “Aro Lucha” animated series, and we’ve continued to build additional relationships with independent studios across world, including Brazil and New Zealand.
We now have four more Pencilish series concepts slated to begin development in 2023 as part of our “Phase Two” plans. Our creativity is flowing and we’re rearing to go!
Why Invest
Legends from Disney, Sony Pictures, and Warner Bros... Want YOU!
Pencilish Studios possesses a unique opportunity to become a major name within the entertainment industry. By combining a talented team with an increasing popularity in animated content, we believe there's never been a better time to invest in our animation entertainment studio.
Funds raised from this campaign will be put towards our "Phase Two" goals, including adding more top talent to our studio and continuing the development and animation production of both new and existing animated series.
We can’t wait to create characters and stories that people around the world will come to know and love - and with your help, Pencilish can forge memories for a whole new generation.
ABOUT
HEADQUARTERS
2020 Fieldstone Pkwy, Suite 900-339
Franklin, TN 37069
WEBSITE
View Site
Pencilish Animation Studios is a new entertainment company ready to disrupt how new animation content is created, released, and monetized. Made up of top industry professionals from Disney, Warner Brothers, and more, Pencilish is developing world-class IP, co-owned by our everyday investors, for entry into a multi-billion-dollar global market.
TEAM
Tom Bancroft
Chief Executive Officer, President, Treasurer, Secretary, Director, Show Creator
Ash Greyson
Partner, Marketing whiz
Ming-Na Wen
Advisory Board Member
Aaron Blaise
Advisory Board Member
Steve McBeth
Advisory Board Member
Tony Bancroft
Advisory Board Member
Jason Brown
Advisory Board Member, Buisness consultant
Christopher Joe
Advisory Board Member
TERMS
Pencilish Animation Studios
Overview
PRICE PER SHARE
$4.88
DEADLINE
Jan 12, 2023
VALUATION
$18.33M
AMOUNT RAISED
$347,423.27
Breakdown
MIN INVESTMENT
$248.88
MAX INVESTMENT
$2,806,795.44
MIN NUMBER OF SHARES OFFERED
2,049
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Class A Common Stock
MAX NUMBER OF SHARES OFFERED
575,163
Maximum Number of Shares Offered subject to adjustment for bonus shares
Company | : | Pencilish Animation Studios Inc. |
Corporate Address | : | 2020 Fieldstone Pkwy, Suite 900-339, Franklin, TN 37069 |
Offering Minimum | : | $10,000.00 |
Offering Maximum | : | $2,806,795.44 |
Minimum Investment Amount(per investor) | : | $250.00 |
Terms
Offering Type | : | Equity |
Security Name | : | Class A Common Stock |
Minimum Number of Shares Offered | : | 2,049 |
Maximum Number of Shares Offered | : | 575,163 |
Price per Share | : | $4.88 |
Pre-Money Valuation | : | $18,334,648.00 |
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based:
Friends and Family Early Birds
Invest within the first 72 hours and receive 20% bonus shares
Super Early Bird Bonus
Invest within the first week and receive 15% bonus shares
Early Bird Bonus
Invest within the first two weeks and receive 10% bonus shares
Amount-Based:
Inbetweener Level | 500+
Digital:
- PDF of Limited Edition Investor Pencilish Poster (W/ all current IP Characters)
- 25% off Pencilish Merch (ONE TIME)
Key Clean Up Level | 1,000+
Digital:
- Downloadable First Date with Deth Comic
-Add one more item to Pencilish Store, Investor choose
Animator Level | 2,500+
Digital:
- PDF Visual Development Art Book
- 50% off Pencilish Merch (ONE TIME)
Associate Producer Level | 5,000+
Digital:
- "Associate Producer" Credit on an Episode/New Show
Producer Level | 10,000+
Digital:
- Art Commission/Design you in your favorite Pencilish Show Style with your favorite Pencilish character of your choice
Audience Based Bonus
Prior WeFunder investors will receive a 10% bonus in shares.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Pencilish Animation Studios Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $4.88/ share, you will receive 110 shares of Class A Common Stock, meaning you'll own 110 shares for $488. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and an audience-based bonus of 10% for prior WeFunder Investors, in addition to the aforementioned bonus.
Irregular Use of Proceeds
We will not incur any irregular use of proceeds.
PRESS
ALL UPDATES
01.11.23
HOW we will MOVE FORWARD in 2023!
Pencilishers!- THIS IS IT! The LAST DAY to invest in Pencilish Animation Studios here on Startengine! SO, the best for last, here's some thoughts on HOW WE WILL MOVE FORWARD IN 2023 - with your help!
We are building our presence online in many ways and on a daily/weekly/monthly schedule. Our communications and marketing team is hitting all the social medias (most especially FB, Instagram and Youtube) with daily posts, entertainment, and updates. Secondly, we post weekly to our Youtube channel with our "edutainment" content-that is our "Behind the Pencil" tutorial videos, Youtube colabs, Character Design Cage Match, and Animtoon shorts, among others. Thirdly, a new "premium" video (our newest short releases) drop monthly. Do we want that to be faster, yes, and one day, it will be. Creating that “Scale” is one of the areas where further investment will be needed. For now, though, to achieve the quality level we want to hit with the small teams we have, every three months is the best production schedule, per short, that we can hit. We offset that by having three series in production simultaneously, creating a monthly release schedule. Lastly, are Youtube Shorts. This is obviously where Youtube is moving in a big way and we have already started posting SHORTs of our Premium content in the last month. They are doing extremely well, with an average of thousands of views per short and marked growth in our subscriber base! Because of this, we are now in production of creating more Shorts and moving into original content Shorts with our new "Dustin" IP.
It's been a crazy, busy year producing all of this work so I hope you understand that we are still in the beginning processes of our goal to gain the eyes and ears of the world. Yes, we are also pursuing streaming services and studios with our IPs to grow our audience with creative partnerships. I have already pitched our work to one of the biggest studios in the world, who is considering one of our projects as we speak. 2023 will be a big year to make more of these connections.
Additionally, we are moving into the creation of our Licensing team and assets for 2023! The first move was to find the perfect person with a wide knowledge of toy manufacturing, merchandising, and licensing deals, with connections at all the major studios and companies in that area. We were blessed to have that person came to us at Lightbox Expo in Ca in the form of Dean Robinson, a creative executive with over 25 years of experience in all those areas! Dean has joined Pencilish Studios as an Advisory Board member. We are building our merchandising pitch deck now and targeting some consumer and licensing shows and expos for us to display at this year.
Lastly, for those that know of it, I am a big fan of the creative business model of WEBTOONS, the largest online location of original web comics in the world. We would love to be the animated version of WEBTOONS and our "AnimToon" playlist (soon to be its own channel) of student animated films is an example of that. We believe strongly in building our community and that is also something we are leaning into in this new year, by creating a new Discord channel and some exciting new ways we can help young creators make their dream projects!
I hope this answers some of your questions about the direction of Pencilish Studios. If you are already an investor, thank you for joining this adventure with us. If you’re still on the fence, you only have a day or two to JOIN US and the excitement of being a part of the NEXT BIG THING in animation! Go to www.startengine.com/pencilish and INVEST NOW!
Viva La Animation Revolution! - Tom Bancroft, CEO
01.10.23
What we did in 2022!
Pencilishers- We are at the END of this investment raise!
It’s been a crazy, busy year for Pencilish Studios! Whew, we are tired, but so so excited about the future. I feel strongly that we are on the precipice of some fantastic opportunities in 2023, but first, let’s review what was accomplished in 2022 (and back):
TIMELINE:
Founded: October 8th,2020
WeFunder Raise closed: October 31st, 2021- $2.19 Million
First Hire: May 18th, 2021
First Intern Group and Start of Series Development: Summer 2021
Pencilish XMAS Part with 7 staff members: December 12, 2021
Pencilish announces Aro Lucha Partnership: Jan 8,2022
Bjorn the Last Unicorn Ep 1 Launches: April 8,2022
Mind Over Murphy Episode 1 Launches: May 13,2022
Animtoon Launches: June 21st, 2022
Pencilish Launches on StartEngine: July 18th, 2022
JuJu Brain Episode 1 Launches: July 22, 2022
And- we have/are wrapping up our third episodes of “Bjorn” and “Mind Over Murphy”, our third and fourth episodes of “JuJu Brain” and created a 1-minute sizzle reel for “Aro Lucha”.
In just 3 years, we have:
- Produced over 61 minutes of animation, between 4 different IPs
- Created 60 “Behind the Pencil” tutorial videos
- Posted 46 Animtoon Student Shorts
-Created 38 Youtube SHORTS
- Developed over 6 additional Animation IPs.
- Created 1 website, a Youtube Channel and about 10 or more social media accounts, fed daily
If you are already an investor, thank you for joining this adventure with us. If you’re still on the fence, you only have a day or two to JOIN US and the excitement of being a part of the NEXT BIG THING in animation! Go to www.startengine.com/pencilish and INVEST NOW!
Viva La Animation Revolution! - Tom Bancroft, CEO
01.09.23
Announcing: Our NEW Advisory Board Member: Dean Robinson!
Pencilishers- I know we are in the last few days of this investment but this is something you need to know about, and we JUST finalized it: we asked another huge industry pro to join Pencilish as an Advisory board member- and he ACCEPTED! His name is Dean Robinson and he is going to help us break into the Licensing and Merchandising world with our character IPs! Dean is an experienced Creative Executive in the toy industry with a demonstrated history of driving business growth and profits forward through innovation, a clear brand vision for the future, developing strategic licensing partnerships, vigilant P & L analysis and having a deep understanding of the marketplace and customer insights. He has held VP and President roles at toy and merchandising companies for over 25 years!
We are honored to have him involved in Pencilish Studios at this strategic moment as we transition into the world of Licensing to build our revenue through potential strategic licensing partnerships. Welcome Dean!! We can't wait to see what we develop together. The above images are just a small preview of some of the thoughts and ideas we are starting to produce for just ONE of our IP's: "Bjorn the Last Unicorn".
If you haven't already invested, now is the TIME! We are excited about the future of Pencilish Animation Studios! Be a part of the NEXT BIG THING in Animation< Invest here: www.startengine.com/pencilish !
Viva La Animation Revolution! -Tom Bancroft, CEO
01.04.23
WOW! 7 Days LEFT! Invest NOW!
That's right! We are in the final countdown! If you, you're loved ones, or rich uncles have not invested in a "disruptor" animation studio, NOW IS THE TIME! WE have 7 days left and there won't be any extentions! Let's finish strong! Please spread the word! - Tom Bancroft, CEO
12.27.22
Happy Holidays- AND video of CEO drawing while voice actor talks!
Hello Pencilishers! Happy Holdiays! And- my gift to you- some entertainment for when you are with your family this week! I did a recent "Colab" (that's a hip Youtuber term for trying to steal each other's subscribers), with the super lovable and talented BRIAN HULL, voice artist (2.29M subs). We did a TWO PARTER (one on his channel and one on our Pencilish Studios channel) were I do speed draws of characters while he does the voices! I drew a couple characters I had never drawn before and a couple that are near and dear to me (and you)! ENJOY and please share these on your social medias. - Tom Bancroft, CEO, Pencilish Studios
Part 1:
Part 2:
12.20.22
I "collabed" with Brookes Eggleston- Talking while redesigning each others' characters!
Pencilishers- Super Youtuber, Brookes Eggleston (206k subs), posts informative videos about character design and animation on his Youtube channel. We got to know each other so we decided to "collab" (collaborate) on a couple videos- one for his channel and one for the Pencilish channel! Enjoy this part 1 video as we discuss character design, our lives, getting into Disney, and Pencilish- all while redesigning each other's characters! Brookes does his own version of our own Bjorn, the Last Unicorn! Through these colabs and our weekly Shorts we are posting, we are seeing HUGE growth of subs on our Youtube channel! Check out the video here:
Viva la Animation Revolution! -Tom Bancroft, CEO
Invest in an animation studio at Startengine.com/pencilish
12.19.22
Pencilish X Ringling Art and Design school
Hey Pencilishers! Here's a quick update video about or recent trip to Florida hosted by the prestigious Ringling School of Art and Design. Pencilish Studios was asked to be the "featured" company for their "The Pitch" class for their buisness school! They had amazing students that pitched us three different maketing/branding pitches for our studio. We learned a lot from the interaction and the students did too! They gave us a lot to think about. Thank you Ringling School of Art and Design for this honor! -Tom Bancroft, CEO
12.13.22
Because you requested it! WE'VE EXTENDED!!!
Hey Pencilishers! That's right! As of today, we have a 30 day extention on this Pencilish Animation Studios second round raise! If it almost got past you because of the holidays- this is your LAST CHANCE TO INVEST in this round! Please tell your friends and family- this is their chance to be a part of an animation studio that is creating WHAT's NEXT in content creation and licensing products! If you've already invested, thank you! We are thrilled to be making history with you! Onward and upward- and more cool stuff to show you soon!
-Tom Bancroft, CEO
12.12.22
Notice of Material Change in Offering
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Pencilish Animation Studios offering. Here's an excerpt describing the specifics of the change:
Issuer is extending the campaign end date
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
12.09.22
Bjorn the Last Unicorn EP. 3 Drops NEXT WEEK!
Hey Pencilishers! Wow, I can NOT wait for you to see Episode 3 of our/your series "Bjorn the Last Unicorn"! It's really a pivotal episode since it introduces one of the last main characters in the show: Tambo the pizza delivery guy, voiced by the Youtube start BRIAN HULL (2.29M subscribers)! To be honest, Episode 3, has been delayed by two weeks (it should have dropped last Friday), but Pencilish got hit with three cases of Covid, trips to Lightbox and CTN expos, as well as Thanksgiving in there! SO, sorry for the delay, but I think you'll agree, this is THE BEST ONE YET!
Check out the TRAILER, below- and if you haven't yet: Go to our youtube channel and subscribe to Pencilish Studios so you don't miss anything! -Tom Bancroft, CEO Pencilish Studios
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$250
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500
Inbetweener Level | 500+
Digital: - PDF of Limited Edition Investor Pencilish Poster (W/ all current IP Characters) - 25% off Pencilish Merch (ONE TIME)
$1,000
Key Clean Up Level | 1,000+
Digital: - Downloadable First Date with Deth Comic -Add one more item to Pencilish Store, you can choose.
$2,500
Animator Level | 2,500+
Digital: - PDF Visual Development Art Book - 50% off Pencilish Merch (ONE TIME)
$5,000
Associate Producer Level | 5,000+
Digital: - "Associate Producer" Credit on an Episode/New Show.
$10,000
Producer Level | 10,000+
Digital: - Art Commission/Design you in your favorite Pencilish Show Style with your favorite Pencilish character of your choice.
JOIN THE DISCUSSION
0/2500
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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