Sharing Our Delicious Family Recipes with People Everywhere

We call ourselves 5 Generation Bakers for a reason: our founder’s family has operated bakeries for at least the past five generations. The Jenny Lee brand name has been a Pittsburgh icon since the 1930s, and now we’ve taken it national. Even as we carry on the family tradition, we innovate through new product lines and sales channels such as QVC and Hemp Bakers, our line providing some of the first CBD baked goods in a new and explosive market. 

Expanding Our Reach with Better Manufacturing and Innovative Products

Typically found in small retail family bakeries, our type of swirl bread has been difficult to commercially manufacture, leaving a gap in the market for a national swirl bread brand. Some volume wholesale bakeries sought to fill this gap with their over-emulsified, preservative-laden sandwich breads by adding a cinnamon swirl. We designed a swirl bread manufacturing process to ensure profitability and commercial success while maintaining the small-batch, traditional quality of our product.

Our clean formula, cylindrical shape, and butter-cinnamon sugar coating help us stand out in the market. Most recently, we won QVC’s Customer Choice Award for Best Bread. As a specialty bakery, we command a stronger margin than commercial wholesale bread bakers. We sell our products to retailers, restaurants, food service operators, other manufacturers and directly to consumers. Our innovative new baked goods serve the rapidly expanding CBD, Keto, and gluten-free markets. 

Bringing Small-Batch Perfection to a Major National Market

The baking industry is valued at over $30 billion, growing at a rate of 4.1% year over year (Source | Source). Bread and breakfast items account for nearly a third of the market, the category we best occupy. Trends over the past two years show specialty bakeries growing even more rapidly with increased direct to consumer sales.

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We have trademarked both our Jenny Lee and Hemp Bakers brands. We have loyal relationships with our co-packers, with agreements currently in talks to expand. Our business has grown by 20% year-over-year in both 2021 and 2022. QVC sales alone have grown by 265% in 2022, having reached 80,000 homes across the U.S. We have achieved all this growth with only one product, and now we have three new items coming to market in the coming months.

While our growth with QVC is impressive, 10 of our top 12 customers also grew in 2022! Our next three 'customers' include Vlore, allowing us to enter hundreds of Food Service/Restaurant channels, Michael Foods which has grown to 2/3 trucks a month for French Toast, and retail distributors featuring Jenny Lee Swirl Breads in bakery departments (Source).

*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.

Maximizing Potential Through Expansion and Diversification

We generated nearly $4 million in revenue in 2022 using just one production line, and we believe we have the capacity for additional lines to expand our revenue even further. The $4 million was done in one shift that averaged about 45-50 hours of line time last year. That could be extended to up to 120 hours (ideal 2-shift max would be 100 hours) which doubles revenue generated from that line and space to add additional lines. We estimate the production line revenue capacity is between $10-12M and facility capacity north of $25M. The facility capacity would only require investment in new equipment, and space expansion would allow for additional revenue growth. 

Most recently, we have begun forming partnerships with other bakery manufacturers to produce new products including gluten and keto-friendly swirl breads, pepperoni rolls, cookies, bars, cakes, whoopie pies, and more. Join us as we bring our delicious, small-batch swirl breads beloved by generations of customers to the entire country.