As a new generation of players fuels the explosion in popularity for TTRPGs, we provide them with the tools to play at a whole new level. Our collection of products such as our books, journals, and miniatures provide a vivid, exciting, and accessible gaming experience. Most recently, we successfully launched our Video Cassette Dice, our line of nostalgic dice based on classic '80s-themed video cassettes which now accounts for 15% of our total sales in 2022. With over 50 SKUs available online and in over 100 stores across the world, we are now ready to grow more than ever.

Filling the Gaps

The TTRPG space has grown rapidly in the past decade. New games, rulesets, and expansions hit the market every year, keeping the community entertained and expanding.

What these major companies fail to do is create the tools and accessories needed to make these TTRPGs run smoothly. This limits players in their ability to run certain types of games or even play the base game effectively. Our products bring both functionality and freedom to help gamers expand their vision and imagination.

We have taken it upon ourselves to build out tools that we, as players, so desperately want. Tools such as our Dungeon Craft series, which allows players to build out immersive and interactive battle maps, or our Dungeon Notes line which lets players keep track of their character and the world around them.

Games like Dungeons & Dragons or Pathfinder provide you with the rules and a system to play the game. At 1985 Games, we aim to give you the tricks and tools to make the game more entertaining and easier to play. That’s why nearly all of our products are system agnostic, meaning they can be easily used with any game system. Additionally, we’ve diversified our product lines to support a wider audience within the community.

If you play a TTRPG, we've made it very hard for you not to be interested in at least one of our products.

Proven Customer Enthusiasm in a Fast-Growing Market

The tabletop gaming industry has experienced a major boom in popularity over the last 8 years, with the release of Dungeons and Dragons 5th Edition. The demographic for these games has experienced a major shift, trending from its older audience down to the current majority of 18-35 year old players, and we are here to capture their imagination and elevate their gameplay.

The rate at which new players are joining the community is extraordinary. This massive growth can be attributed to many factors, but most would claim that it is the popularity of shows like Stranger Things or the Critical Role Twitch stream and subsequent television series that have brought on this major change.

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With this market shift, leading companies such as Hasbro (parent company of Wizards of the Coast, and owners of Dungeons & Dragons) are pushing full force in the growth of the industry, and it is plain to see that it's working. Wizards of the Coast booked $952 million in tabletop game sales in 2021, powering the company to over $1 billion in total sales for the first time ever. As impressive as this is, this is just one of the many companies growing the tabletop market and we plan to grow with it.

• In 2022, we developed strategic collaborations with other premium brands within the TTRPG space, such as Hit Point Press, Norse Foundry, Zealot Miniatures, and Hunters Entertainment.
• We grew from 14 retail locations in 2021 to over 100 in 2022 in just half a year, with no signs of slowing down.
• We launched and grew our brand ambassador program to include over 70 ambassadors in less than 6 months!
• Featured on the incredibly popular Critical Role twitch stream, as well as Critical Role’s Talks Machina. Additionally, we’ve been featured in articles from Nerdist, Games Geek News, and more.

We continue to experience high growth thanks to our community-driven marketing plan. Our collaboration with content creators, ambassadors, and other brands has allowed us to expand our audience on regular bases, which in return has seen a large growth in eCommerce sales through our website and Amazon.com.

Our shift in retail strategy in early 2022 has seen our number of retail locations grow by more than 6x in the last year. Accompanied by the addition of new distributors and dedicated sales members we see wholesale becoming an integral part of our business model in the very near future.

Collaboration between us and other brands in the tabletop space has been incredibly lucrative. This branch of our business allows us to tap into new audiences through design, creation and manufacturing for other companies.

We are not only a gaming company but, also an authentic and engaging social media brand. Our multi-faceted marketing strategy uses digital media platforms to engage our community through useful or comedic content.

Join the Renaissance of Tabletop Gaming

1985 Games is poised for major growth in the next few years. As we expand, we plan to double the number of trade shows we attend each year and continue the development of our B2B sales through projected development and the creation for other companies. Finally, we plan to grow our team and our marketing budget to reach the millions of tabletop gamers and the 8,000+ retail stores we see as potential clients – eventually expanding beyond that and into large chain stores. 

Join us as we bring a better gaming experience to TTRPG players everywhere.