GET A PIECE OF 1985 GAMES
Hobby game sales jumped one-third in 2021, the second year of Covid-altered retailing, according to ICv2 market size estimates. Sales for the category were $2.69 billion, up from $2.03 billion in 2020. Every subcategory of hobby games is up.*
Our revenue has grown by 142%, reaching $1.54 million in 2021. Gamers around the globe can find our products online, at numerous conventions, and in over 100 brick-and-mortar stores across the USA, UK, EU, and Australia.
We have an established community of 15,000 + Kickstarter backers with which we have collectively raised $1.3 million dollars in the past few years.
the pitch
1985 Games was co-founded by serial entrepreneurs Lenny Gotter and Jeremiah Crofton after the two bonded in their struggle to find good gaming supplies for their table. Today, we boast 6 different product lines and a crowd-funded ethos of the community. Catering to an active, TTRPG consumer, 1985 Games delivers a collection of products that are easy to use, affordable, and make for a more entertaining, and engaging style of gameplay. Our revenue has grown by 142%, reaching $1.54 million in 2021. We previously raised $1.3 million through Kickstarter, and now we are ready to expand our reach online and in brick-and-mortar stores around the world.
Overview
As a new generation of players fuels the explosion in popularity for TTRPGs, we provide them with the tools to play at a whole new level. Our collection of products such as our books, journals, and miniatures provide a vivid, exciting, and accessible gaming experience. Most recently, we successfully launched our Video Cassette Dice, our line of nostalgic dice based on classic '80s-themed video cassettes which now accounts for 15% of our total sales in 2022. With over 50 SKUs available online and in over 100 stores across the world, we are now ready to grow more than ever.
The Problem & Our solution
The TTRPG space has grown rapidly in the past decade. New games, rulesets, and expansions hit the market every year, keeping the community entertained and expanding.
What these major companies fail to do is create the tools and accessories needed to make these TTRPGs run smoothly. This limits players in their ability to run certain types of games or even play the base game effectively. Our products bring both functionality and freedom to help gamers expand their vision and imagination.
We have taken it upon ourselves to build out tools that we, as players, so desperately want. Tools such as our Dungeon Craft series, which allows players to build out immersive and interactive battle maps, or our Dungeon Notes line which lets players keep track of their character and the world around them.
Games like Dungeons & Dragons or Pathfinder provide you with the rules and a system to play the game. At 1985 Games, we aim to give you the tricks and tools to make the game more entertaining and easier to play. That’s why nearly all of our products are system agnostic, meaning they can be easily used with any game system. Additionally, we’ve diversified our product lines to support a wider audience within the community.
If you play a TTRPG, we've made it very hard for you not to be interested in at least one of our products.
the market & Our Traction
The tabletop gaming industry has experienced a major boom in popularity over the last 8 years, with the release of Dungeons and Dragons 5th Edition. The demographic for these games has experienced a major shift, trending from its older audience down to the current majority of 18-35 year old players, and we are here to capture their imagination and elevate their gameplay.
The rate at which new players are joining the community is extraordinary. This massive growth can be attributed to many factors, but most would claim that it is the popularity of shows like Stranger Things or the Critical Role Twitch stream and subsequent television series that have brought on this major change.
With this market shift, leading companies such as Hasbro (parent company of Wizards of the Coast, and owners of Dungeons & Dragons) are pushing full force in the growth of the industry, and it is plain to see that it's working. Wizards of the Coast booked $952 million in tabletop game sales in 2021, powering the company to over $1 billion in total sales for the first time ever. As impressive as this is, this is just one of the many companies growing the tabletop market and we plan to grow with it.
Recently, we have achieved the following milestones:
We continue to experience high growth thanks to our community-driven marketing plan. Our collaboration with content creators, ambassadors, and other brands has allowed us to expand our audience on regular bases, which in return has seen a large growth in eCommerce sales through our website and Amazon.com.
Our shift in retail strategy in early 2022 has seen our number of retail locations grow by more than 6x in the last year. Accompanied by the addition of new distributors and dedicated sales members we see wholesale becoming an integral part of our business model in the very near future.
Collaboration between us and other brands in the tabletop space has been incredibly lucrative. This branch of our business allows us to tap into new audiences through design, creation and manufacturing for other companies.
We are not only a gaming company but, also an authentic and engaging social media brand. Our multi-faceted marketing strategy uses digital media platforms to engage our community through useful or comedic content.
Why Invest
1985 Games is poised for major growth in the next few years. As we expand, we plan to double the number of trade shows we attend each year and continue the development of our B2B sales through projected development and the creation for other companies. Finally, we plan to grow our team and our marketing budget to reach the millions of tabletop gamers and the 8,000+ retail stores we see as potential clients – eventually expanding beyond that and into large chain stores.
Join us as we bring a better gaming experience to TTRPG players everywhere.
1985 Games is a Tabletop Role-Playing Game (TTRPG) company elevating the player experience currently available in brick and mortar stores in 31 states and 4 different countries — with worldwide e-commerce and expanding distribution, both domestic and abroad.
Justus Hughes
Operations Manager
Kym Albro
Digital Marketing Strategist
Benjamin Bennett
Sales Manager
Shelby Ann Davis
Content Strategist
Christopher Jayawardena
Lead Videographer
Brittani-Pearl Eaton-Koch
Advisor
Chris R. Rappley
Advisor
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based:
VIP Early Birds
Invest within the first 72 hours and receive 15% bonus shares.
Early Bird Bonus
Invest within the first 2 weeks and receive 5% bonus shares.
Amount-Based:
$250+ | 1st Tier
Invest $250+ and receive 1 exclusive 1985 Games owner pin, 1 Vandalism Fun Pack, 1985 Games VIP Playtesting Access, and an ownership certificate.
$500+ | 2nd Tier
Invest $500+ and receive 1 exclusive 1985 Games owner pin, 1 Vandalism Fun Pack, 1985 Games VIP Playtesting Access, 1 exclusive 1985 Games playmat/mouse pad, and an ownership certificate.
$1,000+ | 3rd Tier
Invest $1000+ and receive 1 exclusive 1985 Games owner pin, 1 Vandalism Fun Pack, 1985 Games VIP Playtesting Access, 1 exclusive 1985 Games playmat/mouse pad, 15% off our website for 1 year, and an ownership certificate.
$2,500+ | 4th Tier
Invest $2,500+ and receive 1 exclusive 1985 Games owner pin, 1 Vandalism Fun Pack, 1985 Games VIP Playtesting Access, 1 exclusive 1985 Games playmat/mouse pad, 6 month Mystery Dice Subscription, 20% off our website for 1 year, and an ownership certificate.
$5,000+ | 5th Tier
Invest $5,000+ and receive all previous physical rewards, 1985 Games VIP Playtesting Access, 20% off our website for 1 year, and an invite to a convention game night with the 1985 Games Crew.
$10,000+ | 6th Tier
Invest $10,000+ and receive all previous physical rewards, 20% off our website for 1 year, and the opportunity to design a custom character alongside the creative team at 1985 Games for future products.
$25,000+ | 7th Tier
Invest $25,000+ and receive all previous physical rewards, 20% off our website for 1 year, and the opportunity to design a custom character and resin miniature alongside the creative team at 1985 Games for future products.
$50,000+ | 8th Tier
Invest $50,000+ and receive all previous physical rewards, 30% off our website for 1 year. 1985 Games Dinner + 1 with Lenny & Jeremiah (Owners)* + 1 hour Facility Tour.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
1985 Games, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Members get an extra 10% shares in addition to rewards below!
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