Come To Life
Elevated Dreams: A Q+A with O2 Treehouse Founder Dustin Feider
O2 Treehouse Commercial Inc ("O2 Treehouse", “O2T”) builds intoxicating treehouses that bring people back to nature in unique and beautiful ways. We’ve built over 85 treehouses that have been featured by too many TV shows and news outlets to count! We’ve seen a tremendous amount of support for our beautiful creations — that’s why we’ve decided to find additional ways to scale our growth and connect more people with nature.
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The company was originally founded as an LLC focused on the build and design of treehouses. In 2019 O2 Treehouse LLC was sold to O2 Treehouse Commercial Inc, which is now looking to expand the business line and launch into the hospitality market with the Treewalkers brand. As of December 2021, we have built the first Treewalker Tent, engineered several different installation scenarios, expanded our team, including a strong and diverse advisory board, begun our franchise registration, designed our core website, and lined up dozens of potential locations. We are poised to expand into the hospitality market and capitalize on the ecotourism and home-sharing markets with the Treewalkers franchise network. Have a look at our first installed Treewalker Tent below!
*Rendering of future Treewalkers Glamping Treehouses
Over the long term, we have plans to develop corporate-owned residential housing developments.
The Problem
In our lives and work, we witness how today’s world has become singularly isolating. We see more people finding themselves disconnected — physically, emotionally, and spiritually — seemingly than at any other time in history.
O2T knows that many struggle to forge this lost relationship with the natural world during their busy day-to-day lives, and therefore, people turn to travel to reignite this sense of connection. The ecotourism industry, often a solution for those looking to renew their sense of connection with nature, was valued at $302B worldwide in 2019 and is projected to grow at a compound annual rate of 14% to 763B in 2026.
We believe this increase in demand for ecotourism generates a need — Treehouses — as a perfect means for people to reconnect with the natural world. However, the economics and practicalities of treehouse ownership are naturally limiting.
The Solution
O2 Treehouse builds exhilarating feats of architecture with the express purpose of reigniting the lost relationship between humans and nature. We customize each of our treehouses to provide unique experiences for every client.
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Moving forward, we believe that treehouse rental through franchised, prefabricated structures is the solution that allows popular access to these elevated experiences. The Treewalkers franchise allows people to easily create treehouses for rent — from a single unit to an entire treehouse village. Treewalkers does it all. Our exclusive, modular design provides everything for the nature host to offer beautiful glamping treehouses designed for the modern ecotourist using our state of the art technology.
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The Market
While the home improvement industry grows at over 5% per year, (more than 75% of homeowners have carried out at least one home improvement project since COVID) homeowners are placing an increased emphasis on engineering wellness into their homes. We’ve already designed and built 85 custom treehouses that serve this category.
O2 Treehouse is now expanding into the global ecotourism industry, valued at $302B worldwide in 2019 and projected to grow 14% year over year. We believe that O2 Treehouse offers the ideal product for both potential franchisees looking for a unique opportunity in which to invest, and for consumers seeking to getaway from their fast-paced, concrete-filled lives and enter a more tranquil and beautiful world.
Furthermore, short-term lodging demand and home-sharing services are taking up ever more market share, reaching $23B in 2018. This is a great sign for both our custom treehouse owners and Treewalkers franchisees who can simultaneously capitalize on the ecotourism trend by renting out their treehouse structures.
We believe the existing reputation and recognition of O2T together with the potential reach of Treewalkers can propel us toward a relatively large stake in this $302B global industry and contribute to the future growth of both of these industries worldwide.
Our Traction
Since its inception, O2T has designed, structured and built over 85 custom treehouses for clients throughout the United States. Additionally, O2T has a current backlog of over $1.8 million in custom treehouse contracts (60% in the initial design phase, and 40% under construction) for clients throughout the midwest and western US. Since the launch of Treewalkers, interest from potential franchisees has been immense, leading to more than 26 signed non-binding Letters of Intent to purchase one or more Treewalkers tents, and many more on the waitlist.
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O2T closely tracks the performance of our custom treehouses from the perspective of their rental and lease viability. Of those treehouses available for rent, we have seen a 70% occupancy rate with average guest reviews of 4.71 stars out of 5.
Not only do people want to get away, but home improvement spending has grown remarkably since the beginning of the pandemic. We believe our beautiful treehouses couldn’t be more perfect solution for both needs.
The Treewalker Tent is a culmination of our field-tested experience. The design allows for relatively simple integration with the natural environment, allowing us to prefabricate the entire structure in our warehouse and promptly install it on site. By bulk purchasing our materials and utilizing assembly line manufacturing, we aim to offer and help finance luxurious and complete treehouses starting at $35,000. We will offer additional construction services to increase the value as well as the ROI for franchisees, which will include local material finishes, furnishings and labor from local craftspeople, master planning, communal spaces, bridges, kitchens and bathrooms all integrated within the environment and with signature O2 enchantment.
What We Do
Treehouses are no easy feat. In the past, we worked diligently to find the perfect location, tree, and structural design. With this, we created some of the most beautiful treehouses the world has ever seen.
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However, after dozens of builds, our founder Dustin realized he could create an entirely new foundation platform for a treehouse to produce an engineered one-size-fits-all design that can be modified based upon the unique install location: The Tetratruss. Our technology finally allows for the wider evolution of treehouses by creating the possibility for lower-cost units. We’ve also developed technology to expand on a tree’s real estate, creating elevated platforms that fit around the natural environment.
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*rendering of Tetratruss technology
The Business Model
Current Revenue Stream: Each of our custom treehouses generates anywhere from $30k to $500k in revenue depending on the project. With our costs ranging from $15k to $250k, we are able to recognize a gross profit from each build. We’ve mastered the build of luxury treehouses and are constantly finding ways to reduce our costs with state of the art technology and materials.
Future Revenue Stream: With the Treewalkers franchise, the cost of the structure and installation will become more profitable as we scale and we will generate revenue by charging a franchise fee and a progressive annual royalty fee.
We foresee there being two main stages to establish this franchise. These stages refer to our current plans in development for the future and may be subject to change:
Initial Stage: We plan to establish our Treewalkers network early on by using AirBnB as the rental platform — allowing us to more easily build the foundational network as we develop our proprietary system.
Growth Stage: With a more established network and proven results, we will enable our franchise revenue model. We plan to use investment capital from StartEngine to help establish the legal framework and franchise registration. The franchise fees will help us provide a franchise package that includes business support, a custom rental management platform, advertising, a robust sustainability program, loyalty points, and other benefits to ensure mutual success for our franchisees.
*The above information is a forward looking statement of the company. The offering materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company's management.
How We Are Different
We believe our unique vision and creative spirit truly set us apart. Another thing that gives us our edge is the fact that our years of experience have prepared us to solve design challenges in ingenious ways that our less experienced competitors cannot.
We’ve also kept ahead of the game through our ever-advancing design strategies, like the Tetratruss, the modular treehouse foundational design system that both the Treewalkers Glamping Platform and the Equilibrium home are based upon.
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*rendering of Tetratruss technology
But most of all, after more than a decade building custom treehouses all around the world, we’ve built a trusted brand that has found respect throughout the treehouse community.
The Vision
The next focus for our company includes our plan to launch into the hospitality market and capitalize on the ecotourism and home-sharing markets with the Treewalkers franchise network, as well as to continue our core competency of building the best treehouses in the world using the same modular building system.
Over the long term we have plans to develop corporate-owned residential housing developments using the Equilibrium Home System. These will be situated on large 100-200 acre parcels of land and focus on establishing co-housing communities based on the same building system as the Treewalkers platform and are in the development stage.
We believe O2 Treehouse ownership and management have built the foundation for strong and profitable long-term growth. Whether through organic expansion, strategic partnership, investment, or acquisition, our priority is long-term value creation for all shareholders.
OUR LEADERSHIP
O2 Treehouse was born in 2006 when Dustin Feider built his first geodesic structure 50 feet up in a Poplar tree in Pewaukee, Wisconsin. He continued with O2 Treehouse to inspire people to reconsider how we can coexist more harmoniously with nature. He is now world-renowned for his designs — his work has appeared in over 100 design publications — and he has become a sought after personality for media appearances due to his depth of knowledge and obvious love of his work.
Joining Dustin on the O2 team is Do Lab vet JP Chapman (known as O2T’s MacGyver), Tesla alum and numbers whiz Kendrick Calkins (Administrative Lead and Project Manager), veteran accountant and financial planner Daniel Reichman (Financial Advisor) and a core of other creators and nature lovers devoted to the craft.
Why Invest
People are more and more interested in integrating the wellness-enhancing effects of the natural world into their everyday lives. O2T brings together this desire with a confluence of market forces in home-sharing and ecotourism to forge the way forward.
With our decades of experience building some of the most beautiful homes in nature, we have developed the technologies and know-how to truly make O2T a revolution.
We envision a future in which inspired, nature immersed architecture like ours is widespread — providing a place for people to reconnect and find a peaceful retreat in this increasingly busy world. With our franchise model, we have a plan to bring our structures to the world.
All these years our mission has remained the same: Bring this increasingly virtual, disconnected world back to nature, one treehouse and one unforgettable experience at a time.
Elevated Dreams: A Q+A with O2 Treehouse Founder Dustin Feider
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Company | : | O2 Treehouse Commercial Inc |
Corporate Address | : | 1960 Mandela Parkway, Oakland, CA 94501 |
Offering Minimum | : | $10,000.00 |
Offering Maximum | : | $1,070,000.00 |
Minimum Investment Amount(per investor) | : | $250.00 |
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 2,000 |
Maximum Number of Shares Offered | : | 214,000 |
Price per Share | : | $5.00 |
Pre-Money Valuation | : | $9,500,000.00 |
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based:
Friends and Family Early Birds
Invest within the first 48 hours and receive 20% bonus shares.
Super Early Bird Bonus
Invest within the first week and receive additional 15% bonus shares.
Early Bird Bonus
Invest within the first two weeks and receive an additional 10% bonus shares.
Amount-Based:
$350+ | Digital Flipbook
Digital treehouse flipbook with exclusive drawings, images, and insights into the inner workings of O2 Treehouse.
$700+ | Treewalkers Grand Opening Invitation
An invitation to a future Treewalkers grand opening party near you. Travel to be organized and paid for by investor.
$1,000+ | Meet Dustin
Phone call/consultation with Dustin or lunch with him at an O2 Treehouse if conditions permit and you are located in the Bay Area, or if travel is organized and paid for by investor.
$2,000+ | Treewalkers Overnight Stay
A complimentary one-night stay in one of the future Treewalkers locations. Travel to be organized and paid for by investor.
$4,700+ | Franchise Priority
Good faith investment to initiate your franchise process. Does not include necessary architectural fees associated with the master plan of your location.
$5,000+ | Collaborate with O2 Treehouse
Get your artwork, product, or brand featured in one of the first Treewalkers locations (maybe more) or on our website, as well as a personal shoutout on our website, email newsletter, and/or Instagram.
$10,000+ | Lifetime Discount
10% off lifetime stays at Treewalkers locations subject to restrictions or 10% off purchase of (1) Treewalkers glamping tent.
The 10% Bonus for StartEngine Shareholder
O2 Treehouse Commercial Inc., will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5.00/ share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
*All perks occur when the offering is completed.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
What a momentous occasion… We have crossed the StartEngine finish line above $600k and are striding into the next phase for O2 Treehouse! Above all, we are overflowing with gratitude for our community - all of those who have invested and supported us throughout our raise. Please do not hesitate to reach out to us. We are here for you even though our campaign is over and we look forward to connecting further. Please contact us at info@o2treehouse.com.
There is so much more to share, but for now, everyone at O2 Treehouse is laser-focused on our current production goals and we will save that for days ahead. Look out for updates and news to come- we can’t way to redeem all of your perk rewards!
Thank you again. It has been an incredible blessing to collaborate with our community through this grassroots equity crowdfunding campaign and we look forward to making you proud.
Gratefully,
Dustin & The O2 Treehouse, Treewalkers Team
Dear O2 Treehouse Community,
One of our most significant milestones, the creation of our first treehouse village, is now underway!
So many years of work, development, and planning have led us to this moment, and we are thrilled to share it with you. We owe an enormous thank you to all of our StartEngine investors, whose support has been essential to us reaching this pinnacle.
The spark was lit when a savvy, ambitious couple approached us with big dreams for a luxurious treehouse village, built to hold equal parts fantasy, majesty, comfort, and accessibility. After two site visits to the Southeast, a few vision sessions, and concise road-mapping, the tires are now hitting the road, and prefabrication of their first batch of structures is now in progress.
A short drive from Atlanta, Georgia will bring you to an expansive and magical Loxley Forest, where a new world beckons from the first step. This treehouse village aims to be the premier treehouse destination of the world with a plethora of accommodations, experiences, and adventures for solo travelers, couples, groups, and events. The big picture will continue to evolve as the location grows for years to come, but phase one will be extra exciting and groundbreaking.
We will begin with the first batch of treehouses: a pair of Treewalker Tents, each with their own attached bathroom suspended in the trees, and a spacious outdoor deck. The next tier up will be a grand Equilibrium Home, air-conditioned and insulated, with all the comforts of home. The showstopper will be a copper, sculptural suite high in the trees, where visitors can revel in the inspiration and beauty of the upper canopy and escape to a hidden world of their own. The complex and organic geometry of these structures will echo the magnificent patterns of nature, bringing the outside, in. The variety of accommodations will highlight the versatility of our construction and continue to unlock the potential of truss architecture and its compatibility with our wondrous ecology.
Next up for Treewalkers? We will continue creating magical Treewalkers Villages around the world, and are seeking partners who would like to be a part of this first wave - join us in shaking up ecotourism world! Get in touch if you think we could be a synergistic match. Click here to find out more.
We have long awaited this exciting announcement. With humble gratitude we thank YOU, our StartEngine community, for your loyal support. O2 Treehouse and Treewalkers are spiraling upward and advancing toward even more fantastic milestones. With our campaign coming to a close in two days, now is an opportune time to join our community or to increase your investment. Those who resonate with our mission can see the trend of the global community toward valuable experiences, meaningful contributions, and a symbiotic relationship between humans and our planet. We all have our part to play and it is our responsibility to lift each other up cross-industry. Equity crowdfunding allows those of us in more specialized niches to spread our impact and also to help our synergistic partners on the journey to create a better world.
You don’t have to be a treehouser to support our work. All it takes is an understanding of the big picture to see why we at O2 Treehouse push passionately forward. That is why we will never stop creating as we endeavor to close the gap between humans and the natural world. We hope you will enter into the fold with us and share in the accomplishments that lie ahead.
Gratefully,
Dustin & The O2 Treehouse, Treewalkers Team
Dear O2 Treehouse Community,
One of the unique advantages of O2 Treehouse and Treewalkers that every investor should know more about is the incredible demand for our products. A special combination of market forces is in our favor: the rise of the glamping industry, the continued expansion of the short-term rental market, and a cultural shift toward meaningful experiences over the accumulation of belongings. O2 Treehouse is not simply riding this wave though. We bring an offering more enduring that stands on its own and lives through the company values embodied in our designs. These elements are hard to quantify, but we would like to share some data to back this up and highlight the implications of what this means to our company and investors for the short and long-term trajectory of O2 Treehouse and Treewalkers.
Since the launch of our StartEngine campaign, we have received 550 sales inquiries directly through our form on www.treewalkers.world and 363 through our form on www.o2treehouse.com. Most significantly, we have cosigned 46 Letters of Intent with clients who wish to purchase our flagship Treewalker Tent (example agreement below). This is incredible and sometimes warrants a full-time representative to correspond and provide adequate follow-up with interested clients. Each connection is very important to us and these relationships will continue to develop as we further establish Treewalkers and increase our capabilities to meet this demand.
What This Means for O2 Treehouse
We are incredibly grateful to be so well-positioned with sought-after products. While this comes as a great blessing, we still have many challenges that come with meeting this demand and the novelty of our offerings. Our custom projects have always faced a high degree of complexity and so too does the scaled manufacture of our Treewalker Tent. The primary reason for our StartEngine raise is to help build the infrastructure and complete the necessary research and development to develop a complex product into one that can be readily reproduced at scale across the globe. So far we have completed our first prototype, moved and scaled our production facility, and begun production of the next batch of Treewalker Tents.
While we have invested heavily and successfully in R&D, legal, and internal systems, the next area of focus has been our physical production and internal operations. Evolving a boutique design-build company into one of multi-line manufacturing requires expenditures on the front-end in tooling, human resources, and working capital to gracefully scale. We are very close to reaching an inflection point wherein we will be able to open the floodgates and rise to meet the demand we see at our doors. We have received a great boost thus far on StartEngine and the state of O2 Treehouse is one that is sustainable and consistently moving forward, but we would love to leap forward even further and see our vision realized on a shorter timescale.
What This Means for Our Investors
The waves of momentum are aligning in favor of O2 Treehouse and we stand at a momentous threshold. We are about to step through the door and rise to the scale of the major structure manufacturers in our industry, but with the unrivaled quality of O2 Treehouse’s design and values through Treewalkers. We have codified our customer demand into agreements and contracts that are waiting in the wings for our expansion. We have come a long way since our launch on StartEngine and have a very substantial foundation for our company and new business line that is ready to fly. Our product has been tested. The demand is stacked. And our company organization is logically assembling and preparing for growth.
For our investor community, we are proud to shine a light on where we stand and are excited to share the developments that lie ahead as we work persistently toward them every day. We believe these final days of our StartEngine campaign provide the most advantageous time to invest further with O2 Treehouse for several reasons:
Investors are able to see O2 Treehouse at its most developed state and compare where we started to where we are now.
O2 Treehouse is closer than ever to realizing our vision with Treewalkers and Equilibrium Home developments.
There is a consistent record in our campaign updates with behind-the-scenes looks at all of our milestones.
We successfully made the leap to a new production facility with room to grow.
We have an impressive backlog of orders and business partnerships ready to be realized, as illustrated by our 46 Letters of Intent.
In one sense we are nearing the end, but we believe this is the beginning of the next great phase for O2 Treehouse and we have you to thank. Many more updates are soon to come. There are only 6 days left to invest further with O2 Treehouse!
Gratefully,
Dustin & The O2 Treehouse, Treewalkers Team
We are now in the final week! Don’t miss your chance to join us!
Hello Friends, Supporters, and Investors,
We have only two weeks left in our StartEngine equity crowdfunding campaign! This is the final push and leg of the journey. Above all, we are so grateful for the connections and support we have built with you. With a lot of exciting updates ahead, we will be sure to keep you in the loop of all things O2 Treehouse and Treewalkers. In the meantime, we could really use your help to close out this funding round with an exclamation mark!
Please share our campaign with anyone who may be interested in joining our movement to bring humans intimately closer to nature through extraordinary architecture. Our supporters here have ushered us to new heights and we’ve hit several critical milestones, but we have a few goals remaining that will lead us to further success post-raise.
The path forward will require additional capital to see this vision to its greatest potential, so please consider your first or an additional investment in O2 Treehouse to help us during the last leg of this funding stage and to reach our next major milestones - including the grand opening of our first Treewalkers Village! Don’t miss your opportunity to be an early investor!
Gratefully,
Dustin & The O2 Treehouse Team
Hello O2 Treehouse Community,
While our Treewalkers team is busy building our next batch of structures, the custom side of our business is humming along. Here are photos of the next treehouse we are slated to install this month.
This structure is a glass house sitting atop two massive glulam beams and two strong oak trees. The walls and roof are made of glass framed in steel with two draping roof sections that feel like wings.
Let us know what you think!
Gratefully,
Dustin & The O2 Treehouse Team
Dear O2 Treehouse Community,
We’re excited to share our progress on the next major development for Treewalkers…
Two Treewalker Tents with Bathrooms are Now Under Construction!
This pair of double tents is destined for a treehouse village soon to be unveiled in the American Southeast. Along with tetratruss front porches, rope bridges, hangout decks, and additional custom treehouses, these treetop escapes are just the beginning of the line for this treehouse village of epic proportions.
For a while, we’ve been eager to develop the attached bathroom design. It is the answer to one of the most common questions we have received: “Where is the bathroom?!” Now we are connected with the perfect partner and client to realize our vision. Construction is quickly pushing forward in tandem with the design. We’re aiming to see them flying and rentable by Fall!
With our campaign coming to a close in 20 days, we are working to share all of the behind-the-scenes action with you. We have never been more excited for O2 Treehouse and Treewalkers developments ahead and hope you will follow along, join, or come closer into our investor community before its too late! While the path is clear, we are still in need of further investment to take Treewalkers to its greatest potential and every investment is deeply appreciated.
Gratefully,
Dustin & The O2 Treehouse, Treewalkers Team
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, O2 Treehouse has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in O2 Treehouse be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
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