NowKeto is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$105.00 minimum investment


Ketogenic Health Products and Coaching

Small OPO
Coeur d'Alene, ID
Consumer Products
Accepting International Investment
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Join the Health Movement of the Future!

Invest in NowKeto

We are not living our best lives. A 2016 study found that less than 3% of American adults lead a healthy lifestyle, which is defined as exercising, eating well, not smoking, and maintaining a recommended body fat percentage. Meanwhile, in less developed parts of the world, millions of children die preventable deaths every year due to malnutrition. To make matters worse, too many people are willing to simply settle for the way things are.


At NowKeto, we don’t think anyone should settle. So we developed a series of products to empower others to live their best life now with the ketogenic lifestyle movement. Why ketogenic? The keto diet has been proven to have a slew of positive benefits, some of which may include:


  • Weight loss
  • Reduced blood sugar
  • Increased energy
  • Better brain health
  • Increased concentration
  • Maybe even help fight cancer 


NowKeto empowers everyone to realize these benefits through natural dietary supplements and personal coaching programs. Taken together, NowKeto products allow people to optimize their lives—and not just their own. With every purchase of a NowKeto product, a mother or child in need will receive vitamins for an entire year, a small but significant change for the better. 


NowKeto began as a passion project in 2017. Joshua, NowKeto’s founder (and admittedly a health fanatic) had been on a keto diet for a while, relying on its results to power his successful career in entrepreneurship. At a certain point, he realized that others should benefit as he had—and that the keto movement represented a tremendous business opportunity. So he got to work. 


In the brief period since we launched, NowKeto has already begun to make waves. Already, we have sold over $75K in product, and sales are growing with some months reaching between 15-50% growth. In fact, we are selling out of some of our products faster than we expected. Critically, this growth has been without an expensive advertising push, driven instead by regular mentions from social media users with tens of thousands of followers and we believe that people simply love our products and can't stop talking about them.


NowKeto is just getting started. We have big plans that will enable us to capitalize on the booming nutritional supplement industry, including marketing, innovative new products, a podcast, intuitive apps, a Youtube channel, and retail distribution channels. And because we are a company committed to enriching lives, we wanted to open the doors to a broader community of investors. We want you to join the NowKeto tribe. Invest today and become a part of the company that we believe will power the health movement of the future.  

The Offering

$1.40/share of Class B Common Stock│When you invest you are betting the company’s future value will exceed $6M.


$525+ 10% Lifetime Discount

$1,050+ 15% Lifetime Discount

$2,520+ 15% Lifetime Discount + 3 Free products 


$5,040+ 15% Lifetime Discount + 4 Free products

                                                                                                     (KetoMCT, KetoCOLLAGEN, KetoBOOST, KetoENERGY)

$10,080+ 20% Lifetime Discount + 7 Free products

   (2x KetoMCT, KetoCOLLAGEN, KetoBOOST, KetoENERGY, NowKeto T-Shirt & Hat)

*All perks occur after the offering is completed and subject to manufacturing lead times. Perks only available to US investors.

For details on the bonus, please see the Offering Summary below.

"We help others take charge of their lives and give them the tools and guidance they need to live their best life now."

Joshua Christensen

NowKeto Founder

Our Health Crisis

We are lucky to be alive in a time of unprecedented prosperity. However, our good fortune has not necessarily translated into good health. From the obesity epidemic, skyrocketing rates of heart disease and diabetes to the persistence of malnutrition in less developed countries, the evidence of our lack of health is unavoidable. 


Existing solutions fall short. In the US, for instance, many have tried to lead healthier lives by dieting, with limited results. These newfangled diets are often hard to sustain or simply ineffective. Recently, some companies have started pushing dietary supplements to support healthy living. However, their products are too-often packed with unnatural chemicals, additives, preservatives, and GMOs. At NowKeto, we knew there needed to be a better way. So we got to work…

The NowKeto Lifestyle

We knew that we wanted to develop clean supplements that would help those already on the keto diet get more out of their routine, as well as those simply striving to accomplish their goals in life, health, and fitness. It was also important for us to test and manufacture our products in the US. And for us keto is more than just a diet—it’s a lifestyle. So we knew we would also need to develop effective coaching programs to kickstart those who are new to keto and help others make keto a sustainable part of their lives. The result is NowKeto.


But first, a bit of background: the keto or ketogenic diet is a low-carb, medium-protein, high-fat diet that generates ketones, or fatty acids, which are then used as energy. Basically, a keto diet transforms a body into a fat burning machine. Instead of burning energy from “carbs” (a.k.a. sugars), the body on keto is trained to get energy from fat (read more about how this works here).

While this diet has only become trendy over the past few years, it has actually been around for over a hundred years, when it first was designed to treat children with epilepsy syndrome. What explains its staying power and recent popularity? Quite simply: it works. A growing body of research demonstrates some of the potential benefits for those who can commit to the keto lifestyle. These may include the following:

  1. Help curb appetite
  2. Aid weight loss
  3. An anti-aging property
  4. Support a healthy brain
  5. Boost energy
  6. Decrease heart disease risk
  7. Lower risk for Type 2 diabetes
  8. Treat metabolic syndrome

Critically, these results aren’t guaranteed. That’s where NowKeto comes in. Our products are designed to help everyone realize the full benefits of the keto diet into the future. They consist of the following two components:

Nutritional Supplements

NowKeto offers a suite of premium supplements designed to boost performance and help customers to get more out of life. These including collagen, ketone supplements, and MTC oil powder. Setting them apart from the crowd of products, these contain low carbs, no fillers or gums, and no sugars. Moreover, most of our products are Vegan, Gluten Free, Paleo, Lab Tested, Dairy Free, and GMO Free.

Personal Coaching Programs

We get it: major lifestyle changes are hard. That’s why NowKeto offers tailored nutritional coaching plans to help customers make the keto diet and NowKeto products a part of their daily lives. These plans may include:

  • A personal keto coach
  • Meal ideas and planning
  • Access to Keto eBooks 
  • Unlimited emails and questions to their coach
  • A monthly live phone call or webinar
  • Access to our support Facebook group
  • Discounts on NowKeto supplements

There are other companies in the nutrition space and some are starting to look at the ketogenic space. Ancient Nutrition, co-founded with Dr. AXE, for example, has raised over $103 million to fund its operation. Bullet Proof 360 (Founded by Dave Asprey) was funded with $19,000,000+ as well as Vital Proteins. Other participants in the BulletProof funding round included Trinity Ventures which is an early Starbucks and Jamba Juice investor. As well, $600 million dollar RXBAR was acquired by Kellog's. RX Bar was estimated to start at around $10,000. 

However, our products are unique in the market. For instance, unlike many companies, we do not include additives and fillers in our supplements. We are also one of the first to launch an online Keto Challenge, in which customers are provided support as they embark on their diets. And we are just getting started. Soon, we will also offer an intuitive app and several new supplements.

Despite our relative youth as a company, we already have many satisfied customers. Here’s what a few of them have to say:

"This tastes awesome! I can use it in unflavored protein and it makes it taste like a chocolate shake. In my opinion, the salts help decrease the headaches and muscle cramps associated with my early ketosis. I really love this and will purchase it again."


Dr. Larry Breazeal

"NowKeto is at the top of the ketogenic supplement industry in my opinion. Providing trusted high-quality supplements for a variety of individuals with specific keto lifestyles."


Eddy Hancock

Certified Clinical Exercise Physiologist

"I used Now Keto before my 13.1 miler this weekend. It was my first half-marathon and, to my surprise - I won in my age group (50-55) Oh my! I was only doing it for the challenge and it blew me away."

Paul Bass 

Writer & Producer CTN Big Bend TV

Source: The Atlantic

Helping Others

Helping our customers live their best lives is obviously important to us—but it’s not enough. Consider that today many children around the world may not live to the age of five due, in part, to a lack of proper nutrition. 

That’s why, as a company committed to helping others, we partner with a global non-profit to provide multivitamins to those who are most at risk. For every NowKeto product purchased, a vulnerable mother or child is provided with a year’s supply of vitamins. This 1-to-1 program further sets us apart from our competitors.

Taking off in a Booming Market

We are in the early stages of a nutrition boom, driven by an increased interest in health products. The nutritional supplements industry is a prime example. In 2013, the global market for vitamins, minerals, and nutritional and herbal supplements was valued at $82 billion and expected to grow by billions of dollars every year. According to another estimate, the market could reach $278 billion by 2024. And within the nutrition industry, we believe one of the fastest growing movements is keto.

NowKeto is uniquely poised to take off in this booming market. We believe we can grow from $20-25 thousand a month in sales to $500K a month and more. And we have the leadership in place to pull off this dramatic growth. 

Joshua, NowKeto’s founder, knows what it takes to grow a company: he got his start growing an award-winning regional franchise and since has built companies that have been featured on ABC, FOX, CBS, and NBC.

Praise For Our Product

Join the NowKeto Tribe Today

By now you probably have a sense of what we are about at NowKeto. For too long, people have settled for less than their optimum health. We think people should have an opportunity to get more out of their lives, health and fitness—and not just in developed countries like the US. We have developed a series of products that can begin to address some of the health crises people are facing today. We are building a company that is going to power the health movement of the future.


We are ramping up our inventory, reinvesting in the company, and preparing to take off. Our brand is beginning to gain traction. And we are just getting started.

So, invest today! Join the NowKeto Tribe.

Offering Summary

Maximum 76,428* shares of common stock ($106,999.20)

*Maximum subject to adjustment for bonus shares. See 10% Bonus below

Minimum 7,142 shares of common stock ($9,998.80)

NowKeto Inc.

Corporate Address
418 E Lakeside Ave STE 211, Coeur d'Alene ID 83815

Description of Business
NowKeto Inc. is a nutrition & fitness company that helps others achieve optimal results through ketogenic lifestyle products and services.

Type of Security Offered
Class B Common Stock (Non-Voting)
Purchase Price of Security Offered

Minimum Investment Amount (per investor) 


$525+ 10% Lifetime Discount

$1,050+ 15% Lifetime Discount

$2,520+ 15% Lifetime Discount + 3 Free products 


$5,040+ 15% Lifetime Discount + 4 Free products

             (KetoMCT, KetoCOLLAGEN, KetoBOOST, KetoENERGY)

$10,080+ 20% Lifetime Discount + 7 Free products

   (2x KetoMCT, KetoCOLLAGEN, KetoBOOST, KetoENERGY, NowKeto T-Shirt & Hat)

*All perks occur after the offering is completed and subject to manufacturing lead times. Perks only available to US investors.

The 10% Bonus for StartEngine Shareholders

NowKeto Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date.  This means you will receive a bonus for any shares you purchase.  For example, if you buy 140 shares of Common Stock at $1.40 / share, you will receive 14 Common Stock bonus shares, meaning you'll own 154 shares for $100.   Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
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Cash And Cash Equivalents
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Accounts Receivable
$0.00 USD
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Short Term Debt
$0.00 USD
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Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
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Costs Of Goods Sold
$0.00 USD
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Taxes Paid
$0.00 USD
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Net Income
$0.00 USD
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A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Big Overnight Success!

6 days ago

Owners and followers,

Thank you so much for surpassing our expectations and meeting our minimum funding goal!  Within one day we have jumped over 275%,  including a significant $10,080 investment from the USA.

We are so excited that you are part of the NowKeto team! Regulation Crowdfunding allows all of our loyal customers and brand supporters a chance to invest in this brand they helped to build! 

Thank you for your continued support! For those of you who are still considering investing, now is the perfect time to join our team!

Joshua Paul Christensen

Founder & CEO

New Levels Reached!

7 days ago

Thank you so much for joining our team as current investors. We are now at 11 investors and growing strong. We are honored and humbled to see all the support.

We also have a few exciting pieces of information to pass along today. We were just notified this week that our company was featured by KingsCrowd as one of their favorite new startup deals to invest in! This is great news!

On another note, we were just approved on Amazon to run lightening deals for this upcoming Holiday season. As well we are excited to announce that Amazon gave us a new Brand Registered Storefront and this is now complete at! This is big news as well for our growing company!

Thank you for your continued support.

Joshua Paul Christensen

Founder & CEO

ps: lets keep sharing and spreading the word about our offering to anyone who might be interested in investing in NowKeto!

Vanilla Collagen Launched on Amazon!

11 days ago

Hello owners and followers,

We are excited to announce that we just launched our Sugar-Free Vanilla Keto Collagen on Amazon! We are excited to finally bring this to the Amazon marketplace and look forward to bringing you more exciting products and developments!

Our momentum has been awesome over the past week and we are just getting started! Please share our campaign with your friends and family members. Thanks for funding the health movement of the future.

Joshua Paul Christensen

Founder & CEO

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