NoBaked Cookie Dough

Amazon's #1 selling cookie dough

NoBaked Cookie Dough

Amazon's #1 selling cookie dough

Nashville, TN
Food & Beverage
NoBaked Cookie Dough makes delicious cookie dough that can be eaten raw or baked that has a thriving online store and multiple physical locations.

$335,298

raised
390
Investors
$9M
Valuation
$1.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$335,298

raised
390
Investors
$9M
Valuation
$1.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into NoBaked Cookie Dough:

$250+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Tier 1
Receive a free sample pack + 15% discount for life.
$1,000+
Investment
Tier 2
Receive a free sample pack + 20% discount for life.
$2,500+
Investment
Tier 3
Free quarterly cookie dough subscription for a year + 20% life-time discount + 5% bonus shares.
$5,000+
Investment
Tier 4
Free monthly supply of cookie dough for a year + 20% life-time discount + 10% bonus shares.
$10,000+
Investment
Tier 5
Free monthly supply of cookie dough for a year + 20% life-time discount + 15% bonus shares.
$25,000+
Investment
Tier 6
Free monthly supply of cookie dough for a year + 20% life-time discount + 20% bonus shares + Trip to Nashville to see the production facility and dinner with the founders.

Reasons to Invest

In 2020, NoBaked did a $1.75 million in sales, with 66% coming from eCommerce, while YoY online sales went up by 1534%.
Within one month of launching on Amazon.com, NoBaked became the #1 Best Seller in the Refrigerated Doughs category
The cookie category was up 5.1%, with $9.3 billion in total sales, during the 52-week period that ended April 19, 2020, while the refrigerated cookie/brownie dough segment grew 9.3% to $571.8 million, during that time

Rapid growth for this delicious dessert company!

In early 2017, Megan Feeman launched the online store for NoBaked Cookie Dough, in Nashville, TN, which quickly transitioned into pop-up shops around the Nashville area. By the fall of 2017, selling in-person had become so successful that Megan and her husband, Jimmy, decided to open a physical storefront. NoBaked has since franchised and has locations across multiple states.

When COVID 19 caused our shops to shut down, we made the decision to pivot, putting all of our marketing efforts toward our eCommerce revenue channel, selling our cookie dough on our website, Amazon.com and Walmart.com. Today, we’re now making 71% of our revenue from online sales and we’ve done a $1.75 million in sales in just the last year. We are now shipping our delicious cookie dough all over the United States! 

The Problem


Most cookie dough on the market is either unsafe or unpleasant to eat

Cookie dough is a delicious sweet treat, loved by many. However, after some internal market research, NoBaked realized there is a lack of safe-to-eat cookie dough options on the market that taste fresh and homemade, and can also be baked.


While other companies model their recipes after regular cookie dough, producing an unfavorable texture and flavor, NoBaked tastes like it was meant to be eaten raw, with no bitter aftertaste or grainy texture.  

The Solution


Cookie dough that’s as fresh and homemade-tasting as it is safe-to-eat

NoBaked offers safe-to-eat cookie dough that tastes homemade and can be baked, too, if you prefer! Our dough uses heat-treated flour and no eggs, making it completely safe to eat raw. 


Currently we have 8 different varieties of cookie dough along with a rotating seasonal flavor every two months. We have dairy-free and gluten-free options, as well.  

The Market


Major growth for a multimillion dollar segment within a multibillion dollar market

The cookie category was up 5.1%, with $9.3 billion in total sales, during the 52-week period that ended April 19, 2020 . Our market segment, the refrigerated cookie/brownie dough segment, grew 9.3% to $571.8 million, during that time period, as well. 


The safe-to-eat cookie dough space is a rapidly growing category and is only going to grow larger in the coming years.

Our Traction


MAJOR sales growth in the last year, as we pivoted to an online sales focus

Just in the past year, we’ve done $1.75M in sales, with 66% of sales coming from eCommerce. Our YoY eCommerce sales have increased by 1534% in 2020, and we aim to continue this growth into 2021. Our total sales are up more than 67% in 2020, despite the pandemic and previous shutdowns of our physical locations.

This year, we also began selling our products on Amazon.com and Walmart.com. Within one month of launching on Amazon.com, we became the #1 Best Seller in the Refrigerated Doughs category.


Our customer email list reached 35,000 subscribers just 6 months after its start and we've seen incredible growth on our Instagram account which was verified in May of 2019, surpassing 50,000 followers in August 2020. We have also been featured by various major press outlets including USA today!

What We Do


The cookie dough you can eat AND bake!

Our product is a cookie dough that you can both eat and bake. It comes in a jar, but tastes like it was made from scratch in your own kitchen! Made with ingredients that leave no bitter taste in your mouth, our safe-to-eat cookie dough is one that actually tastes good. Our delicious product combined with our relatable brand is something you just can’t find in your local grocery store.

The Business Model


Direct-to-consumer online sales focus 

Our new business model is a focus on pre-packaged cookie dough sold via eCommerce through our Shopify site, Amazon.com, and Walmart.com. We intend to use the capital from this raise to begin wholesaling our cookie dough to grocery stores, restaurants, and other retailers. 


For our online store, our average order is $38.75, average product is $8.00, gross profit (post shipping, fulfillment, and packaging) is $27.60, and customer acquisition cost $12.89. Our contribution margin is $8.09 and lifetime value estimate is $49.13.

How We Are Different


With a cookie dough that checks all the boxes, we prioritize our branding and customer experience

Our product and brand are our two biggest differentiators. While there are other companies that sell safe-to-eat cookie dough, from what we have seen, few have a product that can also be baked. Many of our competitors modeled their recipes after regular cookie dough, which caused their product to have an unfavorable texture and flavor. We, on the other hand, created our recipe to taste like it was meant to be eaten, with no bitter aftertaste or grainy texture.  

The Vision


On a mission to make our cookie dough available in all major grocery stores nationwide

We’re working to make our cookie dough available to consumers in all parts of the United States. We have gotten closer to accomplishing that by offering our products on Amazon.com, and Walmart.com, but we want to go even further. Our 5 year goal is to have NoBaked on the shelves of every major grocery store in the country.

OUR LEADERSHIP


CEO, Megan Feeman, has received numerous notable awards for her work

CEO and Founder, Megan Feeman, leads the company with passion and creativity. Megan was honored as 2019 Nashville's 30 under 30, 2019 NEXT Awards Young Entrepreneur of the Year, 2020 Belmont Entrepreneur 100, and has been a  featured speaker for TEDx Belmont University. Her husband and Co-Founder, Jimmy Feeman, is responsible for launching the company into the franchise market. His leadership with operations has made for a nearly seamless transition to eCommerce sales in the last year. 


Together, Megan and Jimmy lead NoBaked’s highly skilled team toward a successful pivot from brick and mortar to eCommerce.

Why Invest


We showed resilience and grew during the pandemic

We’ve proven our ability to face challenges and come out stronger. When COVID 19 caused our shops to shut down, we took this challenge and pivoted to massively grow our online sales. By partnering with NoBaked, you’re joining forces with a company that has an established brand and well-loved product.


NoBaked has had the advantage of being one of the first companies to enter this market and has the right vision and plan in place to continue as a leader in this category. 

In the Press

USA Today
July 5, 2017

Edible cookie dough craze hits the heartland

Nashville News Channel 5
July 11, 2017

Woman Launches Raw Cookie Dough Stand In Nashville

Offering Summary


Company

:

The NoBaked Company

Corporate Address

:

1200 Villa Pl #113, Nashville, TN 37212

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

10,000

Maximum Number of Shares Offered

:

1,070,000

Price per Share

:

$1.00

Pre-Money Valuation

:

$9,000,000.00











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Time-Based Perks

Friends and Family Early Birds

Invest within the first 48 hours and receive additional 20% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive additional 15% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive an additional 10% bonus shares.

Amount-Based Perks

$500 | Tier 1

Receive a free sample pack + 15% discount for life.

$1,000 | Tier 2

Receive a free sample pack + 20% discount for life.

$2,500| Tier 3

Free quarterly cookie dough subscription for a year + 20% life-time discount + 5% bonus shares.

$5,000 | Tier 4

Free monthly supply of cookie dough for a year + 20% life-time discount + 10% bonus shares.

$10,000 | Tier 5

Free monthly supply of cookie dough for a year + 20% life-time discount + 15% bonus shares.

$25,000 | Tier 6

Free monthly supply of cookie dough for a year + 20% life-time discount + 20% bonus shares + Trip to Nashville to see the production facility and dinner with the founders.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

The NoBaked Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $1/ share, you will receive and own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$223,042.00 USD
$264,910.00 USD
Cash And Cash Equivalents
$15,419.00 USD
$18,165.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$430,648.00 USD
$267,496.00 USD
Long Term Debt
$278,223.00 USD
$324,312.00 USD
Revenues And Sales
$1,756,922.00 USD
$1,037,230.00 USD
Costs Of Goods Sold
$598,763.00 USD
$239,676.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$111,535.00 USD
-$294,709.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Check out our features on WomansDay.com!

2 days ago

We were recently featured on WomansDay.com as a unique graduation gift for 2021. See the article here or click the link below. We loved being featured in this way! Our dough truly is the perfect gift. 


https://www.womansday.com/life/g32417599/unique-graduation-gifts/?slide=19

Wholesaling Progress

9 days ago

We're beyond excited to update you on our wholesaling progress! As of June 1st, we're in in over 60 retailers in the country, including the regional grocery chain Hy-Vee. We're focusing on amping up our wholesaling efforts and can't wait to keep you posted on the progress!

Pictured is a shelf of our 6oz jars at a Hy-Vee in Missouri. 

Watch our founder’s Ted Talk!

14 days ago

In early 2018, our founder, Megan, got the opportunity to do a TedX Talk at her alma-mater, Belmont University! Even then, she discussed how overcoming fears was so important when starting NoBaked.

Check it out here: https://youtu.be/dE59sFTD51U

Memorial Day Sale

23 days ago

Hello friends! This week is our annual Memorial Day Sale! We celebrate the day of remembering our fallen heroes for a full week. Our sale this year is 20% off all of our products online! The promo code to use is "memorialday" if you want to check it out for yourself. Visit our website here


This month's Flavor: Strawberry Cheesecake

25 days ago

As mentioned before, we ALWAYS offer a monthly flavor that's exclusive to our Subscription Boxes (though sometimes we release a limited amount of jars to the general public). This month is our MOST POPULAR of all of the seasonal flavors: Strawberry Cheesecake! It's a delicious balance of Cheesecake and Strawberry that creates a flavor much more fruity and delicate than the rest of our offerings. 

Check it out - 


Check Out Our Founder in Authority Magazine!

about 1 month ago

Our founder, Megan, was interviewed by Authority Magazine. She talks about NoBaked's journey so far and some of the things she has learned as a founder in her 20s!

Click Here To Read

Or copy & paste this link:

https://medium.com/authority-magazine/megan-feeman-of-nobaked-cookie-dough-5-things-i-learned-as-a-twentysomething-founder-786aa82edce6



10% of Profits To The American Red Cross

about 1 month ago

For the whole month of May, we're donating 10% of our online store profits to the American Red Cross. In the beginning of March, Jimmy and I experienced a house fire at our Nashville home. Unfortunately, we lost both of our dogs in the fire along with everything that we owned. Besides our friends, families, and the first responders, the American Red Cross offered the most amazing support after the fire. They reached out the same day to ensure that we had a place to stay for the night, as well as money to replace our immediate needs. They continued to follow up for weeks after the fire, offering resources for every possible challenge we could face.

While none of this makes up for the loss of our two pups, it definitely helped us feel more comforted along the way. We also know that we are in a fortunate position, with financial resources and a huge support system, while a lot of other families are not. Other families that experience house fires lose everything and don't have back-up plans. Loss of life worse than our pups occurs and not everyone has the support system needed to get through that. The American Red Cross supports all families who suffer from this kind of loss, not just select families.

It's our hope that this small effort by us will help families affected by this kind of tragedy in the future. Thank you ahead of time if you feel inclined to help! 

Feel free to check out our social media post with me speaking about this here: Instagram Post



Sometimes we offer promo codes for our online store... This week is one of those times!

about 2 months ago

Our cookie dough makes the perfect Mother's Day Gift, so we're offering free shipping for everyone who orders this week. If you happen to be interested in trying our cookie dough, you can use the promo code SHIPFREE to get free shipping on all of our products! You can click here to view our products or visit our website at www.nobakedcookiedough.com


PR, here we come!

about 2 months ago

We're excited to announce that we've onboarded with PR Firm Bread & Butter. We're excited to expand our marketing avenues to include much more press than previously before. Be on the lookout for us in your favorite publication soon! 


Read more about Bread & Butter here

Get To Know The Dough

2 months ago

Did you know that we offer 8 constant flavors of our cookie dough to order on our website? Well, now you dough! Let me tell you about them. 


Chocolate Chip: Our most popular flavor and the flavor that I created first, Chocolate Chip is everything you expect it to be! It's classic and simple, an all-time favorite.

Confetti Sugar: Confetti is our 2nd most popular flavor. It's sweet like a sugar cookie with the added excitement of sprinkles. It's also dairy-free. 

Brownie Batter: Our richest and most decadent flavor, Brownie Batter is made with pure cocoa powder and is perfect for all chocolate lovers. It's also dairy-free.

Cookie Monster: Our most playful flavor and a favorite with kids (or kids at heart) everywhere, Cookie Monster is our vanilla base dough dyed blue and it has Oreos, M&Ms, and Chocolate Chips mixed in. 

S'mores: Still my all time favorite flavor, S'mores is similar to our Chocolate Chip dough but it has marshmallow cream and graham crackers mixed in. Just add a bonfire for the perfect vibe. 

Cookies N' Cream: Simple but oh so delicious, Cookies N Cream has tons of Oreos mixed in, giving it the perfect mix of creamy and crumbly. This is our 3rd most poplar flavor and it's also dairy-free. 

Red Velvet: Red Velvet is sweet and rich, just like the cake. It's a delicate balance of vanilla and chocolate, made with pure cocoa powder for just the right amount of indulgence. 

Oatmeal Chocolate Chip: Our newest flavor and our completely gluten-free flavor, Oatmeal Chocolate Chip is reminiscent of everyone's favorite cookie. It's made with Whole Grain Oat Flour, one of the only flours that is naturally safe to eat raw. This one is my 2nd favorite flavor and I have no doubt it'll become a front runner in no time! 


If you decide you want to give them a try, we're running a spring sale on our website through the end of this weekend! You can use promo code SPRING to get 15% off! Shop Here.

Happy 4th Birthday To Us!

3 months ago

Today is NoBaked's 4th birthday! I'm so proud of everything that we've accomplished in the past 4 years, and I'm even more excited to have new partners with us on the journey forward. We're so confident in the path we're on, I truly feel that the best is yet to come. 

Happy 4th birthday to us!


We've outsourced fulfillment!

3 months ago

We are beyond excited to announce that we've onboarded with a new fulfillment partner - Saddle Creek Logistics. Saddle Creek has been in business for over 50 years and serves thousands of clients. Up to this point, we've been fulfilling all of our orders in-house, including direct to consumer and wholesale orders. By onboarding with Saddle Creek, our shipping timelines will decrease by multiple business days and we will now have the ability to scale up order volume without hiccups in the fulfillment process. 


For more info about Saddle Creek Logistics, visit their website: https://www.sclogistics.com


Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, NoBaked Cookie Dough has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in NoBaked Cookie Dough be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Fun Fact: We Offer Seasonal Flavors

3 months ago

We've got so many exciting things happening, but I wanted to give you some fun info about our product offering! Each month, we offer a different seasonal flavor to our Subscribers (people who are "Subscribers" receive one box of Two Pint jars monthly, automatically). Offering seasonal flavors to them incentivizes our customers to become subscribers and keeps the subscription program exciting! This month's seasonal flavor is Lucky Charms Cookie Dough! Check it out - 

We're Officially a Vendor with Performance Food Group!

3 months ago

We're so excited to announce that we've been accepted as a vendor for Performance Food Group (PFG). PFG is a food distributor that delivers more than 150,000 food and related products to customers across the United States. Onboarding with them means that our products can now be offered to their customers across the country. The opportunities for us to share our cookie dough with more and more people have just gotten greater! To read more about PFG, visit their website: https://www.pfgc.com/About


Stay tuned for more exciting updates! 

Our New Location Opened Yesterday!

3 months ago

Yesterday was the grand opening of The Assembly Food Hall at Fifth and Broad in downtown Nashville. We have a kiosk inside of the Food Hall and it finally opened yesterday, after being delayed a full year due to COVID-19. Check out this article in The Tennessean that highlights us and some of the other food companies in there: https://www.tennessean.com/story/money/2021/03/02/assembly-food-hall-what-try-first-eight-restaurants/4496019001/


Our New Manufacturer!

4 months ago

Hi all! First off, thank you SO much for your amazing response. We're thrilled to have so many new partners.

Second, and speaking of partners, we're SO EXCITED to announce that we've onboarded with a manufacturer! The manufacturer is Old Souls Farm and they are located in St. Paris, Ohio. Onboarding with them brings our production capacity up to 10,000 jars per day with the ability to increase it to 30,000 jars per day! This will be huge for us as we launch into grocery stores and need to fulfill larger volume orders. 

Here are some fun facts about Old Souls Farm:

  • 95,000 sqft manufacturing facility
  • Newly built in 2015
  • 15,000 SQFT of cold storage and warehousing with multiple shipping and receiving docks
  • Current manufacturing capacity of 10,000 jars per day with the ability to expand to 30,000 jars per day
  •  "Just in time" manufacturing capabilities
  • Primus GFS certified with a 99% audit score

Take a look at their facility:


- Megan

We're thrilled to be here!

4 months ago

The day has finally come that we've launched our funding round! We're beyond excited to be doing this on StartEngine and we cannot wait to gain so many partners in our business. I'll continue to post company updates here because we've got some exciting things happening! If you're familiar with us, welcome back to the world of cookie dough! If this is your first time seeing us, welcome to the sweetest world I know - we're happy to have you

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