Greenberry's Nitro Hard Coffee

Craft-Roasted Alcoholic Cold Brew

Greenberry's Nitro Hard Coffee

Craft-Roasted Alcoholic Cold Brew

Charlottesville, VA
Food & Beverage
Three major growth trends culminate in this innovative and delicious craft-roasted hard cold brew from Greenberry’s, a 28-year veteran in the beverage industry with a footprint in 5 countries.

$160,221

raised
307
Investors
$55M
Valuation
$11.00
Price per Share
$110.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$160,221

raised
307
Investors
$55M
Valuation
$11.00
Price per Share
$110.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Greenberry's Nitro Hard Coffee:

$110+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$197+
Investment
Tier 1
Nitro Owner’s Certificate 5% off all online purchases for 1 year
$497+
Investment
Tier 2
Nitro Owner’s Certificate 1 Exclusive Greenberry's Nitro Owner’s Sticker 10% off all online purchases for 1 year
$997+
Investment
Tier 3
2% Bonus Shares Nitro Owner’s Certificate & Nitro Up “Founders Club” Lifetime Status 2 Exclusive Greenberry's Nitro Owner’s Stickers 2 Exclusive Greenberry's Nitro Coasters 2 Exclusive Greenberry's Nitro Pint Glasses See more below
$2,997+
Investment
Tier 4
3% Bonus Shares Nitro Owner’s Certificate & Nitro Up “Founders Club” Lifetime Status 2 Exclusive Greenberry's Nitro Owner’s Stickers 2 Exclusive Greenberry's Nitro Coasters 2 Exclusive Greenberry's Nitro Pint Glasses See more below
$4,997+
Investment
Tier 5
5% Bonus Shares Nitro Owner’s Certificate & Nitro Up “Founders Club” Lifetime Status 2 Exclusive Greenberry's Nitro Owner’s Stickers 4 Exclusive Greenberry's Nitro Coasters 4 Exclusive Greenberry's Nitro Pint Glasses See more below
$9,997+
Investment
Tier 6
8% Bonus Shares Nitro Owner’s Certificate & Nitro Up “Founders Club” Lifetime Status 4 Exclusive Greenberry's Nitro Owner’s Stickers 4 Exclusive Greenberry's Nitro Coasters 4 Exclusive Greenberry's Nitro Pint Glasses See more below
$19,997+
Investment
Tier 7
9% Bonus Shares Nitro Owner’s Certificate & Nitro Up “Founders Club” Lifetime Status 4 Exclusive Greenberry's Nitro Owner’s Stickers 4 Exclusive Greenberry's Nitro Coasters 4 Exclusive Greenberry's Nitro Pint Glasses $100 Online Gift Card 20% off all
$49,997+
Investment
Tier 8
10% Bonus Shares Nitro Owner’s Certificate & Nitro Up “Founders Club” Lifetime Status 4 Exclusive Greenberry's Nitro Owner’s Stickers 4 Greenberry's Nitro Coasters 4 Greenberry's Nitro Pint Glasses See more below

reasons to invest


  • First-to-market product targeting three cutting-edge growth trends in the exploding hard coffee segment (11,000% growth 2019–2020): Ready-to-drink alcoholic beverages (46% average annual growth 2018–2020), nitro cold brew coffee (40% growth in 2019), and craft beverages (craft spirits 25% average annual growth 2017–2020) 
  • Standout quality in the hard coffee and ready-to-drink alcoholic cocktail spaces: ethically sourced beans, pure and delicious flavor, neutral spirits and bourbon vs. malt alcohol, perfect levels of caffeine (34mg) and alcohol (4–5% ABV)
  • 28-year record of success in restaurants (3 cafes in Virginia & DC), roasting and distribution (top seller for Costco and one of the first local roasters sold at Whole Foods in Mid-Atlantic), franchising (6 domestic and 25 international locations), and direct-to-consumer online sales (228% average quarter over quarter growth in 2019 and 2020)

Overview


Superior Quality and Flavor Capture Market Trends

Cold brew is booming, innovative RTD alcohol is replacing traditional beer and wine, and craft is coming of age. But coffee lovers and alcohol enthusiasts alike have rejected almost every attempt to combine these trends … until now. Introducing Greenberry’s Nitro Cold Brew infused with neutral spirits and bourbon — a first-to-market product delivering superior quality and flavor where malt-based products have failed to impress.

This delicious new beverage is riding a wave of multiple market trends converging in the hard coffee space, which has experienced 11,000% growth since 2019.

The Problem


Traditional Alcohol Isn’t a Draw Anymore

Consumers are giving up traditional drinks in favor of more innovative beverages.


Instead, consumers are flocking to new ways to enjoy alcohol without the negative feelings — hard seltzers, cocktails, and non-alcoholic beer.

The Solution


Coffee and Alcohol Come Together for a Delicious, Innovative Experience

Coffee and alcohol are natural companions —

  1. They deliver time-tested favorite flavors.
  2. They produce feelings consumers love.
  3. They are experiencing market growth.


Other brands have tried to add coffee to alcohol, but we think that their results are uninspiring. Their beverages tend to be malt-based (like beer), and in our opinion, they deliver lackluster coffee flavor and a subpar drinking experience. Imagine adding your favorite coffee to your favorite beer and pouring a heap of sugar into it — ick!



That’s what was on the market. Until now...

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Backed by 28 years of experience, Greenberry’s craft nitro cold-brew RTD cocktails are a perfectly balanced drink — the right amount of caffeine for a little pick-me-up and just enough spirits (not malt-based alcohol) to put a smile on your face.

  • All-natural

  • Lower caffeine

  • Lower alcohol by volume

Now available in 6 delicious flavors —

  • Salted Caramel with Bourbon
  • Honey Vanilla with Bourbon
  • Coconut Chocolate with Spirits
  • Salted Caramel with Spirits
  • Honey Vanilla with Spirits
  • Mocha with Spirits

This testimonial may not be representative of the experience of other customers and are not a guarantee of future performance or success.


WATCH — Inside the Innovation

How We Are Different


First-to-Market RTD Coffee with Spirits, not Malt-Based Alcohol

As the first brand to pair nitro cold brew coffee with spirits instead of malt-based alcohol, we put the coffee flavor front and center. Together, ethically sourced nitrogen-infused cold brew and spirit-based alcohol give you an ideal ready-to-drink cocktail —

  • Refreshing and smooth

  • Great taste

  • Only all-natural ingredients

  • No artificial flavors or sweeteners

  • Preservation of true craft coffee flavor 

This testimonial may not be representative of the experience of other customers and are not a guarantee of future performance or success.

The Market


11,000% Growth: Three Top Market Trends Converge

Greenberry’s Nitro with Spirits arrived at just the right time to take advantage of three trending markets:

  • Alcoholic RTD consumption, 46% average annual growth 2018–2020 (source, source)

  • Authentic craft spirits, 25% average annual growth 2017–2020 (source)

  • Nitro cold brew coffee, 40% growth in 2019 (source)

A first-to-market product, Nitro stands out in the exploding hard coffee segment which experienced 11,000% growth since 2019. (No, that is not a typo, or a meme stock!)

Competition hasn’t yet heated up in the global market for RTD cocktails that combine coffee and spirits. Greenberry’s, with an existing global footprint in Asia, Europe, and the Middle East, is positioned to claim the rewards of this excellent opportunity.

Our Traction


28 Years of Craft Coffee

Greenberry’s has been roasting, brewing, selling, packing, shipping, and distributing coffee since 1992. 

1992 – Greenberry’s starts roasting coffee and opens first cafe


1999 – Second location opens


2006 – Whole Foods partnership begins


2014 – First international venture


2015 – Cold Brew introduced


2016 – Nitro Cold Brew on tap


2019 – Nitro canning operation begins


2020 – Nitro Cold Brew with Alcohol launched



WATCH — Experienced Craft Coffee Roasters

Greenberry’s products are distributed in 48 U.S. states and 4 other countries, so the road is already paved for rapid domestic and international expansion of the new Nitro with Spirits line.

4+ years of Nitro Cold Brew expertise and 2+ years of large-scale canning of our non-alcoholic Nitro prepared us to move quickly with this new product. In just six months (during COVID), Nitro with Spirits successfully saturated Greenberry’s home markets of Virginia and D.C through top grocery and retail stores.

For our next phase of expansion, we are in talks with key distributors in high-tourism and vacation states along the East Coast, including Florida, Georgia, and the Carolinas.

Online direct-to-consumer sales are growing too, with an average of 228% quarter over quarter growth in Q4 2019 and 2020.

What We Do


We Balance Health, Convenience, and Taste

Each Nitro Cold Brew with Spirits blend is a perfect balance of nitrogen-infused coffee, flavor, and alcohol.

From bourbon whiskey to neutral spirits, consumers can choose from a variety of flavors:

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All of these flavors are...

  • All-natural 

  • Low-caffeine (35 mg  — about as much as a quarter cup of coffee) 

  • Low-alcohol (4%–5% ABV)

  • Shelf-stable (1 year shelf life)


So whether you need a perfect brunch beverage, an afternoon pick-me-up, or an evening cocktail, our delicious hard coffee is there for you, ready to drink.

These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

The Business Model


Vertical Integration and Superior Coffee

We do everything but grow the beans: roasting, brewing, selling, packing, and shipping.

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This vertical integration makes Greenberry’s a powerful force in the expanding market for high-quality hard coffee. And with 28 years of dedication to perfect craft coffee, nothing is compromised.


WATCH — Savvy Business People

This is what our established distribution lines look like for Nitro...

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Phase I: Virginia and Washington DC, Q3 2020 – Q1 2021

Partner Distribution : 

  • Hop & Wine Beverage (Mid-Atlantic Distributor)

  • Blue Ridge Beverage (Central and Southwest Virginia)  

Phase II: Southern Vacation States, Next 60 days (April/May 2021)

  • Florida, Georgia, North Carolina, South Carolina

Phase III: National and International Expansion, Q2 2021 – Q4 2021

  • Expand nationally with regional grocery chain connections 

  • Distribute new products alongside existing product lines in Japan and the Middle East

  • Begin EU distribution through Greenberry’s subsidiary in Ireland

Current Regional and National Retail Partners:

Walmart, Whole Foods Market, Trader Joe’s, Costco, The Fresh Market, Wegmans, Food Lion, Kroger, Harris Teeter and Local Stores

Our online campaigns and social media routinely spark local awareness and early sales when new stores or chains begin selling our products.

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The Vision


Greenberry’s Plans to Deliver Exceptional Hard Coffee across Four Continents

We aim to take our blend of bold flavors, quality ingredients, and consumer convenience to the next level.

  • Regional partnerships with Whole Foods, Walmart, Costco, and Trader Joe’s are ready to expand into national distribution.
  • Connections in Europe, Asia, and the Middle East are gateways to international distribution.

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We believe that in the next five years, Greenberry’s spirit-infused nitro cold brew will have distribution footprints across the U.S., Europe, Asia, and the Middle East.

These events are considered anticipated as products aren’t yet distributed in Europe, the Middle East, and Asia.


Our team is on track to establish distributor and retail partners in each region, and our bolder, healthier hard coffee will surely make waves in those markets.

PERKS


OUR LEADERSHIP


Meet the Nitro Founders

Founders Sean and Roxanne Simmons have over 30 years of experience in the specialty coffee industry. Greenberry’s, which brought the first high-quality locally roasted coffee to Charlottesville, VA in 1992, has now grown into an international success.

This hard coffee launch shows what they are best at — roasting world-class coffee with an entrepreneurial spirit for innovation. Greenberry’s business and coffee management team members share this vision, and have made it a reality.


WATCH — Coffee + Business, A Love Story

Join Greenberry's Nitro Founders Sean and Roxanne Simmons every Monday at 4PM EST / 1 PM PST On Facebook Live

Go to Greenberrys.com/Monday to Learn More!

Why Invest


It's the Perfect Time for this Product, and We Have the Expertise

There’s no question — beer and wine are on the decline, and consumers are flocking to canned RTD cocktails.


As Cold Brew continues its own meteoric rise, the combination of these trends is the next big growth market.


Right now, hard coffee is outpacing almost all other beverage categories — combined — at 11,000% growth in 2019! Consumers are demanding quality in the midst of this innovation on the world’s two favorite beverages, and no other brand is getting the product right.


With a 28-year track record, a growing domestic and international distribution network, and a superior product, Greenberry’s is the right brand to excel in the RTD coffee cocktail market.  

We believe the growth we've seen so far is the just the beginning of an explosive shift in the beverage markets. Greenberry's Nitro Cold Brew with Spirits is the innovative product that is uniquely positioned to maximize your investment. Are you ready?

TIMELINE


The Time Is Now — All that Is Missing Is YOU!

Offering Summary


Company

:

Greenberry's Coffee Roasters, Inc.

Corporate Address

:

1610 Quail Run, Charlottesville, VA 22911

Offering Minimum

:

$9,999.00

Offering Maximum

:

$1,069,992.00

Minimum Investment Amount

(per investor)

:

$110.00











Terms


Offering Type

:

Equity

Security Name

:

Series I Common Stock

Minimum Number of Shares Offered

:

909

Maximum Number of Shares Offered

:

97,272

Price per Share

:

$11.00

Pre-Money Valuation

:

$55,000,000.00











*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Time-Based Perks

  • Invest within the first 4 days and receive 15% bonus shares
  • Invest in days 5-10 days and receive 10% bonus shares
  • Invest within days 11-17 of the campaign and receive 5% bonus shares

Volume-Based Perks

Tier 1 – $197

  • Nitro Owner’s Certificate
  • 5% off all online purchases for 1 year 

Tier 2 – $497

  • Nitro Owner’s Certificate
  • 1 Exclusive Greenberry's Nitro Owner’s Sticker
  • 10% off all online purchases for 1 year  

Tier 3 – $997

  • 2% Bonus Shares
  • Nitro Owner’s Certificate & Nitro Up “Founders Club” Lifetime Status
  • 2 Exclusive Greenberry's Nitro Owner’s Stickers
  • 2 Exclusive Greenberry's Nitro Coasters
  • 2 Exclusive Greenberry's Nitro Pint Glasses
  • $25 Online Gift Card
  • 10% off all online purchases for 1 year 

Tier 4 – $2,997

  • 3% Bonus Shares
  • Nitro Owner’s Certificate & Nitro Up “Founders Club” Lifetime Status
  • 2 Exclusive Greenberry's Nitro Owner’s Stickers
  • 2 Exclusive Greenberry's Nitro Coasters
  • 2 Exclusive Greenberry's Nitro Pint Glasses
  • $35 Online Gift Card
  • 15% off all online purchases for 1 year 

Tier 5 – $4,997

  • 5% Bonus Shares 
  • Nitro Owner’s Certificate & Nitro Up “Founders Club” Lifetime Status
  • 2 Exclusive Greenberry's Nitro Owner’s Stickers
  • 4 Exclusive Greenberry's Nitro Coasters
  • 4 Exclusive Greenberry's Nitro Pint Glasses
  • $50 Online Gift Card
  • 15% off all online purchases for 1 year 
  • Invitation to a Nitro Canning Session

Tier 6 – $9,997

  • 8% Bonus Shares 
  • Nitro Owner’s Certificate & Nitro Up “Founders Club” Lifetime Status
  • 4 Exclusive Greenberry's Nitro Owner’s Stickers
  • 4 Exclusive Greenberry's Nitro Coasters
  • 4 Exclusive Greenberry's Nitro Pint Glasses
  • $100 Online Gift Card
  • 20% off all online purchases for 1 year
  • Invitation to a Nitro Canning session

Tier 7 – $19,997

  • 9% Bonus Shares
  • Nitro Owner’s Certificate & Nitro Up “Founders Club” Lifetime Status
  • 4 Exclusive Greenberry's Nitro Owner’s Stickers
  • 4 Exclusive Greenberry's Nitro Coasters
  • 4 Exclusive Greenberry's Nitro Pint Glasses
  • $100 Online Gift Card
  • 20% off all online purchases for 1 year 
  • Roaster and Brewer for a Day Experience

Tier 8 – $49,997

  • 10% Bonus Shares
  • Nitro Owner’s Certificate & Nitro Up “Founders Club” Lifetime Status
  • 4 Exclusive Greenberry's Nitro Owner’s Stickers
  • 4 Greenberry's Nitro Coasters
  • 4 Greenberry's Nitro Pint Glasses
  • $100 Online Gift Card
  • 20% off all online purchases for 1 year 
  • Nitro Up Experience – 2 night stay in Charlottesville, invitation to Roast and Brew for a Day with the owners followed by local excursions in the restaurant, winery, and brewery capital of the US

*All perks occur when the offering is completed.

StartEngine 10% Owners' Bonus

Greenberry's Coffee Roasters, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $11 / share, you will receive 10 additional Common Stock shares, meaning you'll own 110 shares for $1,100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$548,096.00 USD
$426,745.00 USD
Cash And Cash Equivalents
$24,635.00 USD
$30,488.00 USD
Accounts Receivable
$80,824.00 USD
$134,305.00 USD
Short Term Debt
$351,100.00 USD
$390,026.00 USD
Long Term Debt
$159,900.00 USD
$0.00 USD
Revenues And Sales
$1,785,849.00 USD
$2,376,867.00 USD
Costs Of Goods Sold
$1,232,785.00 USD
$1,562,405.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$149,828.00 USD
$141,128.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Investing in Greenberry’s gets you FAR more than just Nitro

1 day ago

When you invest in Greenberry’s Nitro, you are getting more than just a stake in Nitro. A TRUCKLOAD MORE.

Your investment is in Greenberry’s Coffee Roasters. This is the company that not only houses the Nitro, but additionally produces every single bean of coffee we roast, package, and ship.

This coffee is the core of every part of our business and affiliated companies. It includes: 

  • All coffee served in our 6 domestic cafes
  • All coffee served in our 25 international locations
  • Every bag of coffee sold through major retailers in the Mid-Atlantic such as Whole Foods and Costco
  • Every coffee product sold through shop.greenberrys.com
  • Every cup of coffee distributed through our relationships with Sysco and PFG which include hundreds of restaurants and establishments in the mid-Atlantic

AND it includes our two Nitro lines – both the alcoholic and the non-alcoholic. 

But that’s not all…

Greenberry’s Coffee Roasters also supplies all cafes and franchises with cups, equipment (like espresso machines), flavorings, and other food as well as foodservice items. In fact, Greenberry’s Coffee Roasters holds distribution rights for most of these items, therefore making additional layers of profit.

When you invest in Greenberry’s, you are getting a stake in our largest revenue source for all of our companies – the production of coffee and affiliated products. This is in addition to the rapidly expanding Nitro lines!

If you have yet to invest, it is time to get your share of this diversified company with exposures in multiple countries and multiple product lines.


Click here to invest for the first time


Click here to increase your shares if you have already invested


You can now buy Nitro online; NA shipping nationwide!

23 days ago

Nitro enthusiasts – our most asked question is where to buy Nitro.

Today, we have great news – you can now purchase our non-alcoholic Nitro on our website and have it shipped to anywhere in the US.


Shop non-alcoholic Nitro products at this link: shop.greenberrys.com/collections/nitro-cold-brew 


Additionally, you can purchase alcoholic Nitro online in Virginia and DC.


Shop Alcoholic Nitro in Virginia & DC at this link: shop.greenberrys.com/collections/nitro-with-spirits


One of our biggest objectives a part of this raise is to increase Nitro distribution. With the increased availability from our online store, we hope you will enjoy a Nitro yourself in the next few days!


Cheers to the Weekend,

Roxanne and Sean


Click Here to Buy Nitro Products Online

One of faster starts in StartEngine history; crushing $100K in first week

26 days ago

The start of this raise has exceeded our expectations in every way. We knew we had a standout product in the hard coffee space (a market segment that grew 11,000% in 2020), but we have been overwhelmed by your support!

In only one week since the launch of the campaign, we blew through our next benchmark of $100,000, and we now have over 240 investors that have joined in the Nitro opportunity!

This is only possible because of YOU – THANK YOU for your support in bringing this product to life and reaching more people!

Will you help us keep the momentum? We’d love it if you would take a moment and share this campaign with one person that you think would be interested in investing in Nitro.

Click Here to Share the Nitro Campaign on Facebook

Click Here to Tweet the Nitro Campaign

Key state added with new alcohol distributor contract; Nitro enters Florida!

29 days ago

Nitro enthusiasts – we have great news, and you are the first to hear about it.

Starting in the month of May, Nitro will be available on shelves in Florida!*

Furthermore, we are adding our largest distributor partner to date – Breakthru Beverage Group!

Breaktrhu Beverage has a distribution footprint in 14 US states as well as 10 Canadian provinces. This partnership gives us the footing to continue our rapid Southern Vacation State expansion, while simultaneously giving us leverage for future expansion with Breakthru across the country and internationally.*

We are only getting started, would you help us spread the word? Please share this campaign with one person that you think would be interested in investing in Nitro.


Cheers and Sincere Thanks!

Roxanne and Sean

Greenberry’s Founders


Click Here to Share the Nitro Campaign on Facebook

Click Here to Tweet the Nitro Campaign


*These events are considered anticipated, as products are not yet distributed in Florida or other states our countries with Breakthru Beverage.

Major launch milestones eclipsed in only 72 hours; join the founders on Facebook Live

about 1 month ago

WOW – thank you so much for the support as our campaign officially launched!

In only 72 hours we blasted through our first major milestones of over 100 investors and $50,000 – THANK YOU!!!

We are excited to bring you into the inner circle. We are inviting you to join us on Facebook Live Monday at 4 PM EST, 1 PM PST as we discuss the potential of this raise and the company's vision. There will also be some live Q&A time so you can get specific questions answered.

You can get more information at www.greenberrys.com/monday

This is only the beginning – we hope you will take a moment when you read this to share this campaign with another person that might be interested. 

Cheers,

Roxanne & Sean Simmons

Greenberry’s Founders


Click here to get a reminder to join the founders on Facebook Live

Show More Updates End of Updates

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