The MOBOT offering is now closed and is no longer accepting investments.

MOBOT

Foam Roller Water Bottle

MOBOT

Foam Roller Water Bottle

Venice, CA
Consumer Products
E-Commerce
MOBOT is a fitness and lifestyle brand driven by an innovative utility patent that has allowed us to merge the concept of a foam roller and an eco-friendly water bottle into a single all-in-one product that delivers trigger point recovery, hydration, and sustainability.

$105,715

raised
158
Investors
$6.5M
Valuation
$0.45
Price per Share
$249.75
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$105,715

raised
158
Investors
$6.5M
Valuation
$0.45
Price per Share
$249.75
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on May 01, 2021 and is no longer accepting investments.

Reasons to Invest

MOBOT’s sustainability focused products are available at Nordstrom (online and 20+ stores), Anthropologie, and Neiman Marcus among many other major retailers, and our professional partners have included Spartan, Puma, Equinox, Rumble, Apothecanna and Red Bull.
Featured by INSTYLE Magazine, TODAY, People Magazine, VOGUE, Forbes, GOOP, and Business Insider, and celebrity supporters include Lucy Hale, Emily Ratajkowski, Glen Powell and dancer Stephen 'tWitch' Boss.
A comprehensive Intellectual Property Portfolio; in a global wellness industry that has risen to $4.5 trillion, bolstered by the $828.2 billion “physical activity economy”, according to new research by the Global Wellness Institute.

Overview


Performance, lifestyle and sustainability

CEO, Lani Cooper, founded MOBOT back in 2012, after a long day of treating athletes at a national sporting event. She kept hearing the same story over and over: “I didn’t have time to stretch, I couldn’t fit all my gear in my bag, I wanted to travel light, I forgot my roller/my water bottle, I have a cramp, I’m sore” etc. That night, Cooper was inspired to create a product that would make recovery easier and more accessible for athletes, combining two of the most important and complementary components: hydration and stretching/massage, into something portable and cost effective.

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Her years of experience in health and recovery and passion for design and sustainability brought the initial idea to life, and still remain the brand pillars of MOBOT. Our multi-functional products combine innovative design with eco-friendly materials to make beautiful solutions to everyday problems. Today, our recycled stainless steel, non-toxic, BPA-free foam roller water bottles have helped hundreds of thousands of bodies to recover faster, not to mention saving millions of single-use plastic water bottles from landfill and waterways.

The Problem


Too many of us compromise our health in an effort to do more

What we've noticed while working with thousands of entrepreneurs, professionals, athletes and everyday people, is that too often we compromise or abandon our healthy habits in an effort to work harder. But, more often than not, those same healthy habits are what give the most successful people leverage, endurance and  the intellectual acuity to get more done in a shorter amount of time.

Self-care is a distinct competitive advantage and yet so many athletes do not take proper care of themselves to prevent injury. There is a major gap in the market for products that inspire and motivate people to make recovery part of their everyday routine.

The Solution


A water bottle designed to mimic trigger point release and prevent injury

MOBOT was founded on the belief that everybody, everywhere wants to feel good and do good. We’re a brand that represents wellness, recovery, and performance culture. Engineered for athletes, and built to last, MOBOT, the original foam roller water bottle was developed in 2013 and is Patent Protected, made from 100% recycled stainless steel, non-toxic high-density EVA foam, FDA approved and BPA free.

The water bottle’s exterior is built to mimic trigger point release techniques used by sports therapists, and the benefits of foam rolling are multiplied when the body is hydrated. Foam rolling and hydration both have positive individual benefits to the body, but when combined together, the overall process results in an improvement in circulation and a reduction of inflammation, muscle tension, injuries and shortened rehabilitation hours and recovery time.

Our Traction


Available worldwide, and loved by major media and celebrities alike

We have created a unique fitness category within the market and, using our defensible international IP, have managed to shut down over 100 counterfeit companies over the past year.

In 2017, MOBOT was a finalist in ‘Most Innovative Product ISPO’. Today, our products are available at leading US Department Stores and online Retailers including Nordstrom (online and 20+ stores), Anthropologie, Bloomingdale’s, Bespoke Post, Sweaty Betty, GILT, Neiman Marcus and FabFitFun.

MOBOT has already attracted some of the biggest brands in the world including Puma, Reebok, Equinox, and TRX and our professional partners have included Spartan, Puma, Equinox, Rumble, Apothecanna and Red Bull.

Our relationships with editors and wellness journalists, combined with our unique brand and product story, has resulted in widespread national coverage by the likes of INSTYLE Magazine, TODAY, LIVESTRONG, People Magazine, Travel + Leisure, VOGUE, Well+Good, Forbes, GOOP, Bloomberg, SHAPE, Business Insider, Esquire, Men’s Health and many more. A few of our (unpaid and unsolicited) celebrity supporters include Lucy Hale, Emily Ratajkowski, the cast of Top Gun and tWitch.

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The Market


Dual functionality allows us the potential to tap into multiple multi-billion dollar markets

MOBOT’s products offer dual functionality and therefore operate across both the sports recovery and hydration markets.


The global wellness industry will have a net worth of about $4.5 trillion by 2021 (Source), and by 2023, the physical activity sector is expected to exceed $1.1 trillion (Source).

Preventive and Personalized Medicine and Public Health is a $575 billion global market (Source) while the massage tool market is worth $24.3 billion (Source).

130 million plastic water bottles are consumed daily in the US (Source) and the water bottle market is currently worth $7 billion, projected to reach $10 billion by 2023 (Source).

What We Do


Myofascial release therapy on-the-go

The concept of foam rolling and self myofascial release (SMR) has been used by the elite fitness community for decades. Scientifically proven, they are two of the most simple, yet effective ways to restore muscles and give back to your body. Using the MOBOT mimics this kind of trigger point release, allowing connective tissue to release and eliminate pain, while relaxing contracted muscles and restoring motion.

Made from 100% recycled stainless steel, non-toxic high-density EVA foam, FDA approved and BPA free, our proprietary water bottles are proven to improve recovery, circulation, range of motion, reduce tension, inflammation, cellulite, boost energy, reduce cravings, reduce stress and improve performance.

The Business Model


D2C and B2B, available online and in stores worldwide

We sell our products both in stores and online in 20 different countries. In 2019, we had 100%+ growth to $850k on a largely cash-flow only basis. This was up from $384k in 2018.

We also sell B2B, which allows brands that we collaborate with to customize our products for their customers. Customizable options include showcasing brand colors, logos and even customized corporate patterns. 

How We Are Different


Quality innovation on a mission to make a difference

MOBOT was always original in its holistic approach to healing. But what really sets it apart from its competitors is its build quality. Made to last, MOBOT is not just a  hydration vessel. It’s a durable roller, strong enough for real, targeted muscle relief. Its dual functionality is also a triple threat — it hydrates, it rolls and it reduces single-use plastic. In fact, we've already saved millions of single use plastic water bottles from landfill and waterways, and helped hundreds of thousands of bodies to recover faster.

In an effort to make a difference in the world, we also partner with nonprofits such as WE Leadership, GIVZ, NAACP, ICEF South Los Angeles where we donate a portion of our online sales, product or education.

The Vision


Expanding our offerings to better serve our mission of empowerment

Business growth over the next three years will be focussed on expanding market share in the US, launching new MOBOT category lines and products, and growing our Direct-To-Consumer platform to be our leading sales channel. 

We are working on adding athletic apparel as well as other recovery and wellness products to our inventory, using recyclable and high-quality materials. We have several new product launches planned over the next 24 months, including health shaker’s, hydration vessels, fitness, massage and recovery products.

We are currently ready to begin production on the MOBOT V2, a premium, high-quality double-walled insulated bottle made from 100% recycled stainless steel. This model will enable us to not only bring the best version of our IP protected product to market, but also improve conversion, margin and allow us to drop the MSRP of our existing products. This will be in-line with the competition and current market standard for the hydration category. 

OUR LEADERSHIP


Passion, commitment and strength through community

MOBOT is made up of a hard working, knowledgeable and resourceful team, selected for their expertise in fitness, retail, ecommerce and sales performance. We all share a passion for creating more good in the world, through making self-care accessible and sustainability mainstream. We have continuously strived to deliver an industry leading product, first-class marketing campaigns and exemplary customer service.

We define the culture of our start up, brand and community with a never-say-die attitude. Our internal culture supports and nourishes creativity, connection and community, and we believe that these ethics have resonated in an authentic relationship with each other, as well as our "Roll Models", early investors, retailers and loyal customers.

Why Invest


Join us in revolutionizing the way the world feels

Increasingly, fitness enthusiasts see preparing for and recovering from exercise as being just as essential as the workout itself (Source). As our products gain traction with celebrities and major media outlets such as People Magazine, VOGUE, and Forbes, we see MOBOT becoming an integral part of the solution, earning its place in the multi trillion dollar global wellness industry.

We invite you to join our crusade toward a cleaner planet. Our multi-functional products combine innovative design with eco-friendly materials, delivering beautiful solutions to everyday problems. We've already saved millions single use plastic water bottles from landfill and waterways, helped hundreds of thousands of bodies to recover faster, and we’re just getting started!

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In the Press

The Best Pink And Red Travel Gear, Forbes
January 1, 2017

Meet Mobot, the original foam roller water bottle. This is an ideal gift for wellness and travel lovers alike as it multi-functions as both a fashionable bottle and foam roller.

13 Tools for a Smarter, More Efficient Workout, GOOP
January 1, 2017

There’s your workout, and then there’s muscle care. The latter involves a couple key elements: Stay hydrated, and roll things out regularly. This water bottle, by virtue of also being a foam roller, is an ultraconvenient way to achieve both. It holds forty ounces of water, supports 350 pounds.

24 Gifts For Runners, Gym Addicts, Health Nuts, and Wellness Freaks, GQ Magazine.
January 1, 2017

Hydrated, but also flexible. This beverage container that also doubles as a foam roller is probably the best 2-in-1 to debut since Pert Plus shampoo.

8 Of The Best Recovery Gadgets, Men's Health.

A true double-threat – triple if you count the feel-good vibes of not reusing a plastic water bottle – the MOBOT actually makes a lot of sense. Hydration is critical during and after exertion. Foam rolling is a proven recovery technique. Now you have a tool that combines the two

This Foam Roller Doubles as a Water Bottle — and It Puts My Tense Back at Ease, POPSUGAR.

That's why when Lani Cooper, founder and CEO of MOBOT Nation, showed me how to release this tension using one of her brand's foam rollers and I felt relief instantly, I was beyond thrilled. And get this: the foam roller actually doubles as a water bottle.

This Reusable Water Bottle Is Also a Foam Roller — and It’s Perfect For Sore Vacation Legs, Travel+Leisure.

The MOBOT Firecracker foam roller water bottle falls right into this category. It’s a foam roller and reusable water bottle hybrid, which means it’s deeply useful while you’re on the road for multiple reasons (hydration, easing sore muscles) along with being easy to pack.

Why Foam Rolling Is the Perfect At-Home Stress Reliever, VOGUE Magazine.

With many moving their workout routines indoors, and spending more time at home in general amidst the outbreak of the new coronavirus, a convenient means for releasing muscular tension within the confines of the living room is more than welcome.

This on-the-Go Foam Roller Water Bottle Keeps Your Recovery Drink Cold and Your Muscles Loose, Well+Good.

The Mobot water bottle comes in three sizes: 18 ounces ($40), 27 ounces ($50), and 40 ounces ($60)—and several times as many colors. The bottle solves the problem of having to transport both a water and a trigger point foam roller so you never, ever have to ignore your aching muscles.

Lucy Hale Can’t Stop Using This Game-Changing Workout Accessory, People Magazine.

The multitasking water bottle is like a massage on the go.

10 Gifts That Make Getting Healthy at Home Even Easier, Live Strong.

Staying properly hydrated won't slip through the cracks with this 40-ounce water bottle, which means an H2O break can happen anywhere, any time. Bonus: It also doubles as a foam roller, meaning the recipient can drop and roll out a sore muscle whenever the urge hits.

8 Spill-Proof Water Bottles for Staying Hydrated (Yet Dry) This Summer, Real Simple.

‘Designed to feel good,’ this innovation from MOBOT serves as a sustainable water bottle and foam roller in one. And you don’t need to worry about losing your liquids while lifting or loosening those muscles—even with a built-in straw, it stays completely sealed.

Offering Summary


Company

:

Mobot Nation Inc.

Corporate Address

:

2554 Lincoln Blvd #555, Venice, CA 90291

Offering Minimum

:

$9,999.90

Offering Maximum

:

$1,069,999.20

Minimum Investment Amount

(per investor)

:

$249.75











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

22,222

Maximum Number of Shares Offered

:

2,377,776

Price per Share

:

$0.45

Pre-Money Valuation

:

$6,495,256.80











COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal shall not direct transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Early Bird

Friends and Family - First 72 hours | 15% bonus shares + $200 MOBOT e-Gift Card

Super Early Bird - Next 72 hours | 10% bonus + $150 MOBOT e-Gift Card

Early Bird Bonus - Next 7 days | 5% bonus shares + $100 MOBOT e-Gift Card

Volume

Tier 1 perk - ($249 + perk)

MOBOT 27oz Grace - Foam Roller Water Bottle

Tier 2 perk - ($500 + perk 2)

MOBOT 27oz Grace - Foam Roller Water Bottle 

+ Stainless Steel Screw Top Lid

Tier 3 perk - ($1000 + perk 3)

MOBOT 40oz Big Bertha - Foam Roller Water Bottle 

+ MOBOT 27oz Grace - Foam Roller Water Bottle 

+ TWO Stainless Steel Screw Top Lids 

Tier 4 perk - ($2,500+ perk 4)

The Bundle: 'The Bundle' includes all three sizes of the range; 18oz Firecracker, 27oz Grace and 40oz Big Bertha

Tier 5 perk - ($5,000+ perk 5)

Above + MOBOT e-Coffee Cup 

+ 10% OFF MOBOT Lifetime Discount

Tier 6 perk - ($10,000+ perk 6 + 5% bonus shares)

Above

+ Be the first to receive MOBOT V2

Tier 7 perk - ($25,000+ 10% bonus shares)

Above

+ One-on-One coaching session with Lani Cooper, MOBOT Founder & CEO

Tier 8 perk - ($50,000+ 15% bonus shares)

Above 

+ MOBOT Gratitude Package: includes Limited Edition ‘Love’ MOBOT 27oz Grace - Foam Roller Water Bottle PLUS matching ‘Live through Love’ Artwork.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Mobot will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $0.45 / share, you will receive 110 shares of common stock, meaning you'll own 110 shares for $45. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$196,238.00 USD
$152,653.00 USD
Cash And Cash Equivalents
$196,238.00 USD
$152,653.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$216,385.00 USD
$158,791.00 USD
Long Term Debt
$600,000.00 USD
$0.00 USD
Revenues And Sales
$875,725.00 USD
$471,605.00 USD
Costs Of Goods Sold
$429,806.00 USD
$217,427.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$614,009.00 USD
-$176,085.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Company Update: Thank You From The Founder // $100K Milestone Reached

3 months ago

Wow... it has been an incredible couple of weeks, and there is no better way to get over the midweek hump than receiving the exciting news of reaching another company milestone, $100K on StartEngine!

First, on behalf of the MOBOT Team and myself, we would like to extend a special shout out to thank each and every one of our new investors who have helped us reach this milestone! From those who invested at our minimum, to the angel high "rollers", and everyone in-between! We are so grateful to have received such kind words of support from so many of you. 

We understand that a $250 dollar minimum investment may have been your first investment of this kind, or first investment of any kind at all. I know it's not easy taking a chance on investing in the start-up community, and it is an honor and a privilege to have merited your trust. 

It was also really heartwarming to hear that while organizing the prompt arrival of your MOBOT investment perks, our team members got the chance to share meaningful and genuine conversations with some of our newest StartEngine investors! It is the team of phenomenal women behind MOBOT that has made this all possible and I would like to take a moment to thank them for all of their hard work and dedication.

The opportunity to connect with everyone on a personal level has meant the world to us and I would like to thank you for the positive impact you’ve had on the team, as well as the business. You have helped us move another step closer to our mission to revolutionize how people workout, care for themselves - and treat the planet. 

My passion for health, design, and sustainability were leading factors when creating MOBOT, a movement that has been truly rewarding. MOBOT has nothing to do with how you look, your background, your business, your fitness choices - it's about giving you the tools and choices to choose how you feel, in any moment. And yes, I still believe we can change how the world feels, with a water bottle! Crazy or not, it is happening and I could not be more inspired by our community.

As we grow and evolve, our mission is still the same: to continue to view our innovative design as tangible motivation for everyone to feel good, and do good everyday. Thanks to all of our amazing investors, we can (and will) empower society to enjoy good health all while improving our world by switching to reusables and reducing single-use plastic in the years ahead. 

I appreciate all of you for taking the time to dive into the world of MOBOT with us! 

With Gratitude,

Lani Cooper 

Founder/CEO

Last Minute Mother's Day Gifts: Give Her The Gift Of Self-Care

3 months ago


Mother’s Day is next weekend and the race is on to find the perfect gift that says thank you and shows that you care. 

This year, give her the gift of self care with MOBOT The Original Foam Roller Water Bottle. The perfect gift to keep those “Mom’s-on-the-Move” healthy, happy and hydrated. 

Make Mom blush and melt away her stress with the ability to roll out and stretch her entire body.  Spoil her with 'The Blush Bundle' which includes all three sizes of the MOBOT range; 18oz Firecracker, 27oz Grace and 40oz Big Bertha in a beautiful pastel pale pink color.

And to celebrate Mother’s Day, for a limited time only ‘The Blush Bundle’ is available at a very special price. Shop now to receive 25% OFF plus a complimentary Stainless Steel Screw Top Lid and FREE shipping. Only while stock lasts. 

Shop ‘The Blush Bundle’ now and receive it in time for the special day. 



Celebrate Earth Day 2021 With MOBOT & Sea Shepherd 🌎

3 months ago


This year, Earth Day is on 20-22 April, and we are celebrating by giving back! At MOBOT Nation, ocean safety and recycling is at our core, our products are eco-friendly, made from 100% recycled stainless steel and all BPA-free.

During Earth Week, to show our support for a healthier ocean (and planet!), MOBOT will donate 5% on every purchase made of the Blue Steel 40oz Big Bertha Foam Roller Water Bottle to Sea Shepherd. 

Sea Shepherd Conservation Society is an international non-profit organization with a worldwide presence and a mission to protect all marine animals. An ethos that resonates with MOBOT’s mission to help stop the use of single-use plastics and protect the health of our oceans.

We invite you to join our crusade towards a cleaner planet. Learn more about Sea Shepherd below and on mobot.com.



Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, MOBOT has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in MOBOT be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

MOBOT Designed To Feel Good, For Every Body

3 months ago

MOBOT is designed to feel good. Lightweight and easy to use, MOBOT provides stress relief at your fingertips. Created in three travel-friendly foam roller water bottle sizes aiding hydration, full-body rolling and targeted muscle release, the product was engineered for all levels of recovery and foam rolling - from beginners to elite athletes. 

At MOBOT HQ, "which size?" is a common (and great!) question that we get asked daily. To determine which size is best for you, consider your daily hydration and recovery habits and goals. Ask yourself; 

"How familiar am I with foam rolling or self-myofascial release therapy? How often will I refill my MOBOT throughout the day? Do I want to carry my MOBOT with me everywhere?"

Whatever your hydration or recovery goals are, MOBOT has the perfect size to get you rolling. To help get you started, we've complied the product benefits for each of the sizes below.

MOBOT Big Bertha 40oz Foam Roller Water Bottle

  • The more water you drink, the more often you will need to refill. Big Bertha is our highest water volume at 40oz, specifically designed for athletes looking to keep a LOT of water with them.
  • For myofascial release, Big Bertha is the easiest size for most major muscle and fascia group areas. Calves, quadriceps, hips, back, lats, are all easily controlled and are less painful for beginners.
  • Big Bertha is the ideal size to be used as a substitute for a yoga block.
  • When full of water, this MOBOT weighs about 4lbs. You can use your full Big Bertha as an aid for various exercises (like a small weight for ab work!).

MOBOT Grace 27oz Foam Roller Water Bottle

  • Grace fits nicely in most gym equipment and backpack sleeves, the "sweet spot" of water volume and portability.
  • Grace has the same height as Big Bertha, but smaller width, so users experience more density and pressure when rolling. If you're already familiar with foam rolling and trigger point therapy, this can be a great thing!
  • Grace is an ideal size for smaller muscle and fascia areas, such as arms, neck, and feet, but can also be used on all major muscle groups.
  • Many people report Grace's smaller diameter makes it easier to grip and hold compared to Big Bertha.

MOBOT Firecracker 18oz Foam Roller Water Bottle

  • The smallest size of the range – super easy to travel with and use on-the-go.
  • If you're a foam rolling aficionado, you'll find Firecracker will release your muscles in a new, fun way due to the smaller size which targets the tiny muscles that larger sizes may miss.
  • When filled with water, Firecracker weighs around 1lb. This is a great weight and size for rehabilitative movements involving the upper body and gripping.
  • Firecracker provides great neck support when laying on your back and can be slipped behind your back on long flights or drives to correct posture and avoid neck strain.
  • Kids love it, and it still supports weight up to 350lb!

We hope this helps you find your perfect size! Still undecided? Treat yourself to all of them! The MOBOT Bundle contains all three sizes of the range plus for a very limited time, The Bundle comes with free gifts including a complimentary E-Coffee Cup and Stainless Steel Lid!

MOBOT Joins Planet Home On Clubhouse: Business for Good, is Good for Business Event

4 months ago


We are thrilled to announce that Lani Cooper, Founder & CEO of MOBOT has been selected as a panelist to discuss sustainable business practices at the Planet Home Clubhouse event.

This week, Planet Home will be featuring pioneer female founders in the sustainability space discussing the topic of how “Business for Good, is Good for Business”.

Tune in tomorrow Friday, April 6th at 11am to join the conversation and discover how these business leaders created their sustainability forward company innovations, initiatives and solutions.

WATCH HERE  

MOBOTxNordstrom ‘Nature’s Texture’ 2021 Spring Collection has hit the shelves!

4 months ago

MOBOT x Nordstrom ‘Nature’s Texture’  2021 Spring Collection has finally hit the shelves at Nordstrom - online, and in 50 stores!

The four new earth-toned colors and camo print are making an early impression on Nordstrom shopper’s and the style-focused wellness warrior.

Nordstrom has grown into a leading fashion retailer with global reach—and an extensive range of services to make shopping fun, personalized and convenient. A value that both MOBOT and Nordstrom share.

We wanted to highlight the MOBOT x Nordstrom Collaboration and its new one-of-a-kind color combinations that have been featured on our social media channels!

We hope the MOBOT X Nordstrom Spring 2021 Collection and the new earth-toned color palette brings you a sense of calm and helps you reconnect with nature and its simplicity.

Shop ‘Nature’s Texture’ exclusively at Nordstrom.

Happy Rolling :) 

Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, MOBOT has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in MOBOT be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Pretty Happy Podcast with Founder & CEO of MOBOT, Lani Cooper

4 months ago

The Pretty Happy Podcast is a weekly series covering self-improvement and motivation, it serves as a place where people can share their story on overcoming adversity. The Podcast charts in the top #150 for self-improvement in the US and top 20% globally. Presented by Ashley Mora the Podcast is a must listen for anyone who needs a little inspiration in their life.

Last week, Ashley sat down with Lani Cooper, CEO of MOBOT Nation to discuss the Founder’s business and life journey. A true story of grit and determination, learn about Lani's entrepreneurial pursuits, how she created MOBOT, and the challenges she faced along the way.

“I can't think of a more inspirational woman to bring on to the Podcast! I know your story is going to impact the lives of many!” said Ashley Mora.

Tune in to listen to this inspiring conversation where Lani talks about how she has gotten to where she is today and the steps it takes to get your ideas off the ground and into fruition. She reminds us of the importance of investing in your own self confidence and development and never taking yourself too seriously!

Learn about her self improvement tips; including creating a ‘Personal Toolbox’, following ‘The Rule Of Three's,' and the gift of 'Confidence’. Also, Lani reminds us that laughter is always the best medicine (and let’s us in on the real reason of why she performs stand up comedy!). 

This episode shares some invaluable advice for female entrepreneurs, a must-listen for all budding future business leaders! 

Put your feet up, and get prepared to be motivated, listen here!

MOBOT Nation Celebrates International Women's Day

5 months ago

March 8th, a day dedicated to celebrating women’s achievements across social, economic, cultural and political spheres. This year’s theme for International Women’s Day focuses on "Women in leadership: Achieving an equal future in a Covid-19 world.” The IWD organization said that “a challenged world is an alert world” and is calling for the world to #choosetochange. 

At MOBOT Nation, in honor of women all around the world, we wanted to take the time to celebrate IWD with some of the female founders whom inspire us. Our fearless female Founder & CEO, Lani Cooper said; 

“I believe that everyone has a story and women should live life on their own terms. My hope is that women can celebrate their uniqueness and see how amazing they are.”

Here our some of our favorite heroines, trailblazers, leaders, revolutionaries and change makers who positively change our society and inspire generations;

Debbie Allen

Former member of the President's Committee on the Arts and Humanities, actress, dancer, choreographer, singer-songwriter, director, and producer, but most importantly, the founder and leader of The Debbie Allen Dance Academy, a 501(c)3 non-profit organization focuses on disenfranchised Black and Latino communities and uses its world class faculty and staff members to enrich, inspire and transform the lives of its students through dance, theater training and performance.

Sarah Paiji Yoo

Co-founder & CEO of Blueland and serial retail entrepreneur. Sarah is revolutionizing cleaning products to end single-use plastic and making eco easy with innovative products in reusable packaging that are convenient, effective and affordable.

Janet Yellen

Former chair of the Federal Reserve, nominated by president-elect Joe Biden to be the nation's next Treasury Secretary and the first woman to hold the job.

Jennifer Michelle Lee 

Chief Creative Officer of Walt Disney Animation Studios. Lee is the first female director of a Walt Disney Animation Studios feature film (Frozen & Frozen II).

Serena Williams

In 2019 Serena spoke up for women everywhere in her International Women’s Day essay with Fortune Magazine. She reflected on personal experience and discussed all the challenges women still face and how they can see change. 

Collectively, we can all help create an inclusive world. From challenge comes change, so let's all choose to challenge.

#rolloutchange WITH us this #IWD

Follow @mobotnation to see more of our International Women's Day month-long celebrations. 

Notice of Funds Disbursement

5 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, MOBOT has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in MOBOT be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Website News: New MOBOT Corporate & Custom Page Launch

5 months ago


Due to high demand, we created the option for corporate customers and wholesale retailers to customize their MOBOT orders. The perfect product to remind employees’ and customers‘ to incorporate health and wellness into their everyday routines. 

Welcome new team members, clients, and customers with a branded custom MOBOT featuring a company logo or create loyal brand ambassadors inside and outside the office with a uniquely branded MOBOT.

Just launched on mobot.com, the MOBOT Corporate & Custom Gifting Page highlights all of the different customizable product options available to select from. Now our corporate supporters can simply pick how they would like to personalize their order and we’ll take care of the rest!

Check out the different options here. 

New Retailer Launch: Nordstrom Exclusive Range

5 months ago

We are pleased to announce our newest collaboration with one of the nation's largest upscale retailers, Nordstrom. You can now find MOBOT The Original Foam Roller Water Bottle, in one-of-a-kind color combinations, exclusively at Nordstrom - online, and in 50 stores!

Starting off as a small Seattle shop in 1901, Nordstrom has worked its way up to becoming one of the leading fashion retailers today. We are thrilled they have chosen us to work together with MOBOT Nation to create this unique product assortment. With Nordstrom’s commitment to helping customers “express their style—not just buy fashion,” we believe their customer base of high-end shoppers will find value in the product's dual functionality and premium quality. 

Keeping the style-focussed wellness consumer in mind, the MOBOT x Nordstrom Collaboration introduces ‘Nature’s Texture’. Reconnect with nature and simplicity with the 2021 Spring Collection which debuts four new earth-toned colors and a camo print in this season's go-to hues.

‘Clay’ offers a sense of calm and is sure to be the favorite for the wellness lover. Daylight Blue; the season’s favorite color is available in ‘Navy’ and ‘Sky Blue’ tones and we combined them all to create the hero of the 'Nature’s Texture' Collection, ‘Earth Camo’. 

Nordstrom is now the only place to shop the limited edition assortment. Available in-store and online now.


Notice of Funds Disbursement

5 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, MOBOT has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in MOBOT be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

January: MOBOT In The News

6 months ago

In case you missed it, we wanted to take a moment to highlight and share some of our most recent press coverage. In January, MOBOT was mentioned across major national titles including Business Insider, Real Simple, Runner’s World, with PureWOW providing us with one of our favorite headline’s to-date, ‘These 12 Wellness Products Are Going to Be *Huge* in 2021’...We tend to agree! 

And it’s official, MOBOT is a no-brainer gift this Valentine’s Day. Business Insider said, “The fitness enthusiast in your life can take both hydration and a muscle recovery tool on the go. Depending on the temperature of its contents, it turns into a chilled or hot roller.”

Real Simple summed it up nicely, “If he’s all about reaching his fitness goals, give him this multitasking tool this Valentine’s Day: He can stay hydrated all day long while toting a portable foam roller, so stiff or sore muscles can be worked out on the spot with minimal inconvenience.”

Also in January, Yellow was announced as the Pantone Color of the Year 2021. Women’s Running told us; “yellow has been shown to increase mental activity and muscle energy.” And also, “Combining two of the most crucial elements of running, hydration and muscle massage, in a lightweight and cool design.” *But get in fast, the Lemonaid MOBOT range is currently on sale on mobot.com




  • 54 Valentine’s Day Gifts for Your Boyfriend or Husband, Real Simple
  • 30 unique Valentine's Day gift ideas for everyone in your life, Business Insider
  • 10 Workout Options in Pantone’s 2021 Color of the Year, Women’s Running
  • These 12 Wellness Products Are Going to Be *Huge* in 2021, PureWow

WATCH: MOBOT's Three Most Requested Moves

6 months ago

For Self-Care and Stress Relief.

If you work out regularly, have tight muscles (who doesn't?), suffer from injuries, have muscle imbalances, feel stressed or experience tension in your body, then foam rolling and trigger point therapy is for you.

Today, we are rollin’ out with MOBOT #rollmodel Steven White, who will be demonstrating our three most requested moves for muscle and pain relief! Now that’s what we are talking about... release those knots!

Key Foam Rolling Points For Beginners:

  • Stay on soft tissue; avoid bone and joint areas, recent injuries, scars, inflamed areas
  • Stabilize your core and neck muscles to maintain neutral neck/head alignment
  • Breathe slowly and consistently (start 4secs in 4secs out - or box breathing)
  • Drink plenty of water
  • Work both sides of the body
  • We don’t want you in a lot of pain, we charge extra for that, Pain tolerance thresholds guide: 3-7 max

#1 Neck Release 

The perfect move for those of you hunched over a computer all day. Stretch and massage those stiff neck muscles, this helps to alleviate neck pain.

Place the MOBOT so it sits stationary in the natural curve of your neck.

  1. Up and Downs (Yes’s)  - Start with your head in a neutral position. Next lift the chin up slowly, towards the ceiling. Next lower your chin down slowly, towards your chest.
  2. Side to side (No’s) - With the MOBOT still in the curve of your neck, gently turn your head to the right and then the left.
  3. Founder Tip: I like to do the "Yes’s" when my head is turned to the side.

#2 Upper Back Release 

This move massages the upper back muscles and may help to improve spine and rib cage range of motion.

  1. From a seated position and knees bent, lean back and lower yourself to place your upper back on the MOBOT, you can cross your hands over your chest. 
  2. Want more? lift up your hips - knees bent and feet flat on the floor - then use your feet to push and pull your torso back and forth up and down the roller.
  3. If you find a tender spot, pause, breathe and allow it to release.

Founder Tip: For added chest stretch I lower my hips (stop rolling), engage my core, ribs down not flared - then take my arms up over my head, thumbs facing towards the floor behind your head, biceps by your ears, and slowly lower until you feel a stretch through the upper chest and shoulders; breathe, release, come back up!

#3 Quad Release 

Massage those quadriceps because tight quads and hips can lead to knee pain.

  1. Lay face down with the MOBOT positioned on your thigh. Place forearms on the floor for leverage.
  2. You can roll from just above the knee to just below the hip.
  3. Slowly raise your heel off the ground towards your butt, once elevated you can gently take your foot side to side.
  4. Some don't like to get down and dirty here but this is very important, so get up close and personal with the groin area to open up those hips!


Check out @MOBOTNation Stories and IGTV for more tips and tricks


Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, MOBOT has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in MOBOT be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

European Patent Granted!

6 months ago


We are excited to report that a Notice of Allowance was issued by the European Patent Office (EPO), in connection with the below-referenced utility patent application filed 09.09.2014.

European National Phase Patent Application

Title:  SELF-MASSAGE ROLLER AND BOTTLE

Application No:  14844367.4

MOBOT Nation is pleased to add the EU and UK to our comprehensive International and Domestic Intellectual Property Portfolio. We now have the right to extend our IP portfolio in 37 new countries which include but are not limited to, Switzerland, Germany, Spain, France, UK, Ireland,  Netherlands, Norway, Poland, and Sweden.

In the last decade, all-female invented patents constituted only about 4% of issued patents. Women inventors account for just under 13% of patent applications globally, that's one female inventor for every seven male ones [Source]. 

Small Changes, Big Impact - Did you know?

6 months ago


To get a jumpstart on a healthier you, did you know, the MOBOT is tangible motivation to inspire a few lifestyle changes that can make a huge impact - in more ways than one!

  1. Drink more water (significantly improves performance and mental acuity)

  2. Roll, stretch, and release daily 

  3. Live sustainably 

MOBOT is an impressive sustainability focused tool that reduces stress, prevents injury, helps your muscles relax, increases circulation, and aids recovery.

Use your MOBOT for just a few minutes per day to make an ample difference in your body and mind. Our trigger point technology targets muscles and releases tension. It’s like your personal on-the-go masseuse! 

The benefits of trigger point massage are multiplied when you are adequately hydrated and both are scientifically proven to optimize your wellness and recovery

Lani Cooper, CEO and founder of MOBOT said about the innovation:

“My passion for health, design, and sustainability were leading factors when creating the vision of MOBOT, a movement that has been truly rewarding. As we grow and evolve, our mission is still the same: design great products that feel good and do good.”    

New Retailer Launch: DICK'S Sporting Goods

7 months ago


We are proud to announce one of our impressive NEW retailers! You can now find MOBOT, the original foam roller water bottle at DICK’S Sporting Goods

Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. 

We are thrilled to be selected by DICK’s Sporting Goods and feel their customer base of outdoor and athletic enthusiasts will appreciate the high quality and dual functionality of the product range. 

DSG online, is now the place to shop MOBOT’s best selling products including the 27oz Grace and 40oz Big Bertha in Licorice, Juicybot, Blue Steel, and Red Metal colors.

Shop MOBOT now at DICK’S Sporting Goods. 

Happy rolling! :) 

New Product Launch: MOBOT X Ruben Rojas Collaboration

7 months ago

The Ruben Rojas x MOBOT Collaboration pairs Ruben’s bold signature love pattern with the foam roller water bottle you know and love.

Artist, Ruben Rojas, uses street art to inspire others to see through the ‘lens of love’. His murals can be spotted in over twenty locations across Los Angeles and make an appearance in Paris, New York, Florida, and Mississippi. The distinct and colorful affirmations encourage community, inclusivity, and unity, an ethos both MOBOT and Rojas champion.

Lani Cooper, MOBOT Founder & CEO said about the collaboration; "Self-love and self-care work together, just like Rubens's message and MOBOT's ethos of recovery and taking care of your body, and mind. Ruben's message of 'live through love’  reminds me of something I live by...you are love and you are loved. It just made sense."

The MOBOT Love 27oz Grace gives you the ability to roll your entire body with ease and target specific muscles. The smaller diameter is perfect to carry with you as it fits most backpack sleeves, and drink 3-4 bottles per day and you've met your daily hydration needs. Plus stick on some love, anywhere! Each Love 27oz Grace - Foam Roller Water Bottle comes with a set of eco-stickers.

"I love that my MOBOT guilts me into remembering to mobilize,” Ruben said. “It kicks me into gear. I knew that Lani and I could create something that inspires people to practice self-care and live through love.”

Elevated by inspiration, The MOBOT Love 27oz Grace is perfect for street art lovers, collectors, and anyone looking for a positive and healthy start in 2021.

A Special Thanks To Our Community

7 months ago


As we roll into a new year, we wanted to take a moment to send a special thanks to all of you for embarking on this journey with us!

You have our undying gratitude for your support thus far and we are thrilled to be joining the Start Engine community! It's been a challenging year for everyone and your support and patience has been very much appreciated as we find ourselves with an overwhelming demand and transition.

We continue to view our innovative design as tangible motivation, revolutionizing how people workout, care for themselves - and treat the planet. Together we can empower society to feel good and better our world in the years ahead! 

Wishing you a relaxing and stress free start to the new year, from team MOBOT. 

Notice of Funds Disbursement

7 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Mobot has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Mobot be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

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