Mia Becar

Luxury Handmade Women’s Shoes

Mia Becar

Luxury Handmade Women’s Shoes

West Hollywood, CA
Fashion & Apparel
Founded by renowned designer Betzabe (Betsy) Gonzalez, Mia Becar is a luxury shoe company known for its beautiful designs that capture the self-assured individuality of women. With new designs revealed through monthly capsule collection drops, Mia Becar’s direct-to-consumer approach includes innovative, digitally native strategies that foster an organic and engaging dialogue with its community and clientele.

$1,887

raised
6
Investors
$50.1M
Valuation
$4.55
Price per Share
$245.70
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$1,887

raised
6
Investors
$50.1M
Valuation
$4.55
Price per Share
$245.70
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into Mia Becar:

$245+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
$500+ | Tier 1
Invest $500+ and Receive 3% bonus shares.
$5,000+
Investment
$5,000+ | Tier 2
Invest $5,000+ and receive 5% bonus shares and 15% off discount code to MiaBecar.com for 1 month.
$10,000+
Investment
$10,000+ | Tier 3
Invest $10,000+ and receive 10% bonus shares and 20% off discount code to MiaBecar.com for 2 months.
$20,000+
Investment
$20,000+ | Tier 4
Invest $20,000+ and receive 20% bonus shares and 50% off discount code to MiaBecar.com for 3 months.

Reasons to Invest

As a direct-to-consumer brand, we have the ability to provide a more personal customer experience. Trust and transparency are important to our customers, which is why we create close personal relationships with the artisans who hand-make our shoes.
The Luxury Fashion Market was valued at $110B+ globally in 2020 with luxury shoes accounting for more than $31B of the total sales the year prior.*
After a 580% YoY gross sales growth in 2021, our number one target remains expanding our core DTC business through ‘live’ online shopping and select retail collaborations.

*Market statistics provided by Research & Markets and Grand View Research (sourcesource)

Luxury Italian Shoes that are Bold, Feminine, Iconic


Founded in 2018 in Los Angeles, Mia Becar is an American brand led by Latina Founder and Creative Director, Betzabe Gonzalez. Each collection reflects Betsy’s love of exotic colors, bold silhouettes, the travel that inspires her, and her passion for artisanal traditions and techniques.



The story of our products is about craft, quality, and everlasting beauty. Each shoe you buy is made by hand - all by artisans we know by name.



With the infrastructure in place, core designs completed, and creative elements produced, Mia Becar has the foundation to grow as our brand awareness increases.

The Problem


High-Quality Handmade Fashion is Out of Reach for Most Consumers

Mia Becar’s goal is to increase availability and the convenience of purchasing beautiful, handmade Italian shoes.


Our website is a single, guiding resource, featuring a large assortment of styles and sizes which are delivered to your home hassle and risk free.

The Solution


Each Pair of Mia Becar Shoes Tells a Story

Mia Becar is an online retailer of women’s luxury shoes, hand-crafted in Italy. Eclectic design, meticulous craftsmanship, and an obsessive attention to detail to complement your personality, Mia Becar shoes are expressions of a woman’s beauty and power.



Founded by renowned designer Betzabe (Betsy) Gonzalez, Mia Becar is known for its beautiful designs that capture the self-assured individuality of women. With new designs revealed through monthly capsule collection drops, Mia Becar’s direct-to-consumer approach includes innovative, digitally native strategies that foster an organic and engaging dialogue with its community and clientele.



Mia Becar offers live customer service and stylists’ help in case the client has questions. We aim to make the shopping experience convenient and fun - providing shoes to our customers they will want to wear for a lifetime. Our quality is inherent and evident on every pair of shoes we produce, and Mia Becar will replace any pair that may not fit properly or match a customer’s style. 



Mia Becar currently offers over 40 capsule collections, each with up to 6 styles, including pumps, flats, booties, and sandals. Shoes are regularly priced between $400 to $1500 per pair. All of the company’s shoes are handmade in Italy following the design specifications of Betsy Gonzalez and the Mia Becar team.



The company’s current sales channels are supported by catalogs and digital optimization marketing to drive online sales.



The Market


Luxury Shoes Are a High-Growth Segment of the Fashion Market

The Luxury Fashion Market was valued at $110B+ globally in 2020 with luxury shoes accounting for more than $31B of the total sales the year prior (source, source)


(source, source)


While the overall fashion market is projected to grow about 5.6% per year over the next five years, luxury shoes are projected to grow over 11% per year (source).

Our Traction


A Pandemic Weathered, with 600% Growth in 2021

Mia Becar has had the advantage of being founder-funded. This allowed us the time and freedom to work through the normal challenges of a start-up and the unique circumstances of a global pandemic without third party interference.



From July to December 2021, sales increased 1200%, with over 1500% net sales growth specifically in Q4 2021 when compared to the same period from 2020. As the effects of the pandemic subside, we’re excited to continue this momentum.

Why Invest


Step into the Story of a Lifetime

Mia Becar is a woman-owned company providing what we believe to be the best quality high-fashion shoes and related products, designed to make women feel empowered, confident, and self-assured.


We continue to invest toward the goal of becoming both a brand and socially-conscious leader in the fashion industry. We are focused on extending our product offerings and increasing our global footprint by expanding our team and continuing to build out our DTC infrastructure.


With our product quality and well curated image and voice, Mia Becar has the unique opportunity to create lifelong personal consumer relationships. 


You can be part of this love story too. Join us and invest in Mia Becar. 



Offering Summary


Company

:

Mia Becar Holdings, Inc.

Corporate Address

:

8500 Melrose Ave Suite 203, West Hollywood, CA 90069

Offering Minimum

:

$9,996.35

Offering Maximum

:

$1,069,996.20

Minimum Investment Amount

(per investor)

:

$245.70











Terms


Offering Type

:

Equity

Security Name

:

Class B Non-Voting Common Stock

Minimum Number of Shares Offered

:

2,197

Maximum Number of Shares Offered

:

235,164

Price per Share

:

$4.55

Pre-Money Valuation

:

$50,050,000.00











*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Investment Incentives and Bonuses*

Time-Based

Friends and Family Early Birds

Invest within the first 48 hours and receive an additional 20% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive an additional 15% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive an additional 5% bonus shares.

Amount-Based:

$500+ | Tier 1

Invest $500+ and receive 3% bonus shares.

$5,000+ | Tier 2

Invest $5,000+ and receive 5% bonus shares and 15% off discount code to MiaBecar.com for 1 month. 

$10,000+ | Tier 3

Invest $10,000+ and receive 10% bonus shares and 20% off discount code to MiaBecar.com for 2 months. 

$20,000+ | Tier 4

Invest $20,000+ and receive 20% bonus shares and 50% off discount code to MiaBecar.com for 3 months. 

*Stacking perks only apply to the Owner's Bonus perk and Previous Backer perks. Time-based and Amount-based perks do not stack on top of each other, rather, the issuer will receive the greater of the two bonuses if they qualify for both.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Mia Becar will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $4.55 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $455. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,764,605.00 USD
$1,279,515.00 USD
Cash And Cash Equivalents
$127,472.00 USD
$87,182.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$814,846.00 USD
$469,536.00 USD
Long Term Debt
$12,983,643.00 USD
$9,152,300.00 USD
Revenues And Sales
$284,417.00 USD
$52,461.00 USD
Costs Of Goods Sold
$130,759.00 USD
$113,531.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$3,748,625.00 USD
-$3,270,492.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


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