The MF Fire offering is now closed and is no longer accepting investments.

MF Fire

Transforming Wood Heat into Clean Energy

MF Fire

Transforming Wood Heat into Clean Energy

BALTIMORE, MD
Consumer Products
Engineering
MF Fire is transforming wood heat into clean energy. We create smart wood burning technology and products that are efficient, safe, easy to use and good for the environment.

$534,360

raised
607
Investors
$12.7M
Valuation
$1.15
Price per Share
$287.50
Min. Investment
Common
Shares Offered
Equity
Offering Type
$534K
Offering Max
0
Days Left

$534,360

raised
607
Investors
$12.7M
Valuation
$1.15
Price per Share
$287.50
Min. Investment
Common
Shares Offered
Equity
Offering Type
$534K
Offering Max
0
Days Left
This offering ended on May 01, 2021 and is no longer accepting investments.

Reasons to Invest

We experienced substantial revenue growth, more than 100% YOY growth in product line and employees, to keep up with the demand
Based on extensive internal research and public data analysis, there are well over 100 million wood stove users worldwide and 1.5 million wood stoves are sold annually.
Due to new 2020 EPA emissions standards for wood stoves, we discovered more than half our competitors have been taken off the market, while MF Fire remains one of the very few companies to have met these requirements from the beginning.

Overview


A true underdog story

It all started when a University of Maryland professor asked two grad students to lead a team of students in a contest to create an innovative, low emissions wood stove. They spent a year building the stove and arrived at the contest to discover that they were the only college team, while the others were major stove manufacturers from around the world. The students’ design scored the lowest emissions ever recorded in a head to head competition, for which it won the Low Emissions Prize, beating the biggest names in the industry.


MF Fire continued its success by winning the prestigious MIT Clean Energy Prize for Energy Efficiency, providing strong validation and broader recognition for MF Fire’s innovative technology when compared to other technologies across all clean energy sectors. Following this award, the team returned to the international competition at the Wood Stove Design Challenge and again received accolades as the Low Emissions champion, also winning the Grand Prize for Best Overall Stove. 


The founders realized they had created something unique and special and formed MF Fire to transform wood stoves into a clean, sustainable, and affordable source of heat. The company has since revolutionized the industry, delivering clean, highly efficient wood stoves for a modern world. 

The Problem


Older wood stoves are hazardous to our health and the environment 

Traditional wood stoves release air pollution that is harmful to our health and the environment. We believe wood stoves didn’t change much for the last 40 years, but things are beginning to change. Consumers are  demanding better options for themselves and for the planet. 


To keep up with this demand, the EPA implemented long overdue revisions to wood stove emissions standards. As of May of 2020, the EPA has mandated that wood stoves produce 56% less air pollution than what was previously required. Based on our research, these new requirements caused 60% of wood stove manufacturers to exit that market while demand for safer, more sustainable wood burning alternatives has surged higher than ever.

The Solution


The most modern, clean, and efficient wood stoves on the market

MF Fire takes a different approach than the rest of the industry, by starting with innovation and hard fire science. Since 2016, our team of engineers and fire scientists have used patented and proprietary know-how to produce stoves that meet the stringent, newly-implemented 2020 EPA emissions standards. 


MF Fire has created one of the first to market automated smart wood stoves, that is 90% efficient with 50% savings on fuel costs, far cleaner than a traditional wood stove and actively helps prevent chimney fires. We have 7 wood stoves available, 3 more in the pipeline, and a growing line of outdoor fire products. Our stoves are available with 3 different sizes of fireboxes to warm homes of all sizes, and multiple looks and form factors to suit any need or design aesthetic. By leveraging a few certified fireboxes across multiple models, we simplify engineering  and inventory management, while creating economic advantage. 

The Market


100+ million wood stoves worldwide and fewer competitors on the market than before

  • 1.5 million wood stoves are sold per year

  • 60 million homes in the US have fireplaces, half of which burn wood and can use our products (US Census). 


We discovered that the new EPA standard for wood stoves dramatically changed the supply side of the industry, reducing our competitors by 60%, and eliminating about 80% of wood stove models from the market. This disruption has created an unprecedented opportunity for growth for MF Fire, as retailers require new stove models and brands to fill inventory gaps.


The below data is based on the company's internal research supported by statistics found in EPA's public database. 100%+ YOY growth refers to units sold, number of products and employees.

Our Traction


Numerous awards for a product that created a brand new market sector 

We’ve experienced major growth since 2016, when we secured our first venture capital investment and delivered the first automated smart wood stove to consumers. We started out by creating a brand new industry category and have since gone on to receive our first patent and create a product line of 7 different wood stoves. Despite COVID setbacks, our employees have more than doubled in 2020, to keep up with demand.


We have received numerous awards over the years:

  • 2019 - 2 awards for ~$2M from the US Department of Energy (DOE) to continue our transformation of the industry

  • 2018 - Mtech Venture of the Year Award

  • 2016 - Maryland Technology Development Corp.’s ICE Innovation Award

  • 2014 - MIT Clean Energy Prize for Energy Efficiency

  • 2014 - Wood Stove Design Competition - Grand Prize, Low Emissions Prize 

  • 2013 - Wood Stove Decathlon Low Emissions Prize - emitting fewer particulates than any other stove. At 0.2 grams per hour, MF Fire’s stove was 23 times cleaner than the then-current EPA emissions standards.

What We Do


Smart technology to eliminate air pollution and health hazards

Our first product to market in 2016 was Catalyst, the world’s first automated smart wood stove, delivering high efficiency, safety and ease-of-use. Catalyst remains a benchmark in innovation, providing users with a stove that automatically adjusts the burn to meet the ever-changing conditions of the fire. Our mobile app enables users to set their preference for room temperature and adjust the fire to deliver the desired amount of heat, all while optimizing the fire for maximum efficiency and low emissions.

MF Fire has grown its product line to 7 wood stoves, including 4 new stove models available this fall, and a line of outdoor fire pits and accessories. We use only the finest quality materials and expert craftsmanship. Starting with welded steel, our wood stoves employ large glass viewing windows, soapstone, and a variety of color options. We produce wood stoves unlike any other in North America that range from sleek and modern to sophisticated and high tech.

The Business Model


Multiple sales channels and 3x growth in units sales 

MF Fire has a full line of certified products, defensible patents, and unique know-how, and has been generating revenue since 2016. Over the past year, we have expanded distribution to make our product available through multiple sales channels across North America, including specialty retailers, distributors, online ecommerce partners, and direct to consumer. Our current business model focuses on revenue growth, expanding our sales channels and driving the company to sustained profitability. 


All figures below regarding current and future markets goals are based on the company internal research and actual results are not guaranteed.

We tripled our unit sales from 2018 to 2019, as our new sales channels started to expand. We are expanding our sales and distribution while simultaneously launching additional products to fill key market segments and maximize revenue growth across our growing network of retail partners. Our sales and distribution channels are young, having entered less than 2% of the specialty retail market, providing a multi-year opportunity for continued expansion and growth.


100%+ YOY growth refers to units sold, number of products and employees.

How We Are Different


Our smart burning technology relieves a serious environmental burden

Our smart controller delivers a perfect burn every time directly from your smartphone. By replacing traditional wood burning, we will eliminate 1,170,000 metric tons of CO2 per year. Over the stove's lifetime, replacing fossil fuel devices with a catalyst wood burning stove will save 40,500,000 metric tons of CO2 from being emitted. If we were to replace all wood stoves in the US overnight with MF Fire stoves, we would cut PM2.5 air pollution, a most harmful form of particulate matter by up to 40%.



MF Fire remains one of the very few companies to have always delivered 2020 EPA compliant stoves, a full 4 years before the standard was enacted. And now, with 80% of stove models taken off the market, we are in a unique position to capture a massive market share.


The data below is based on company's internal research supported by statistics found in EPA's public database.

The Vision


Continued sales growth and strong leadership, as innovators in the wood heat industry

MF Fire will continue to transform the wood heat industry as an innovation leader, using fire science, emerging technology, and ingenuity. We will remain focused on turning wood heat into a clean, climate-friendly energy source as we continue to create new Intellectual Property to add to our patent portfolio.


MF Fire is entering an extended period of potential revenue growth in our core markets, as we transition from early product innovation to mature commercial products. In 2020 and beyond, we are dedicated to leveraging our resources for high velocity sales growth. Empowered by our DOE funding to bring new product categories to market, we will be able to expand our geographic and solutions to reach wood stove users worldwide.


All figures below regarding current and future new markets are goals set by the company based internal research, actual results are not guaranteed.

OUR LEADERSHIP


A tight-knit team of experts backed by world class advisors and investors who believe in us

Our company is made up of a proven team of engineers, scientists, entrepreneurs and business leaders. Our founders are engineering experts with multiple advanced degrees in fire science, while our CEO is a veteran entrepreneur and rocket scientist from MIT, who graduated a year after the famous Avenger Tony Stark. The team has worked together for 6 years as a whole, and the founders even longer. 


From the beginning, we have focused on enlisting expert advisors to help guide our company, including a veteran venture capitalist, 40-year veteran industry distributor, retailer, and industry trade organization officer. We sought out legal and manufacturing experts, and will continue to add seasoned advisors to help grow the business

When we first entered the market, our success was deemed impossible by big name competitors, but we introduced substantial innovation and secured more DOE funding and awards to transform the industry than all other competitors. We fought through the business challenges surrounding the current pandemic and more than doubled the size of our team in the process, positioning ourselves for sustained growth and success.

Why Invest


MF Fire is...well, on fire!

MF Fire now has a full product line of modern wood stoves exceeding new EPA standards, and has created a multi-sales channel distribution and sales model to take advantage of this growth opportunity. As we grow the company across sales channels, geographies and product lines, we believe in the power of our customers, just as they have believed in us. We want you to have the opportunity to become an investor in our growth and we invite you to join us as a part owner, as we continue to disrupt the industry and make wood stoves cleaner for the environment and better for stove users worldwide!

In the Press

Smithsonian Magazine
January 1, 2017

How to Modernize the Wood Stove and Help Save the Planet. The humble wood stove is getting a high-tech makeover, and may be going green

Alliance for Green Heat
January 1, 2017

Rookie Wood Stove Makers Get Highest Score in Design Workshop. A stove designed and built by graduate engineering students received the highest score in an international Stove Design Workshop focused on automated wood stove technology.

The New York Times

Only blocks away, the Energy Department manages the search for quarks and NASA scours the heavens for Earth-like planets. But inside a big white tent on the National Mall, the focus is on something simpler: oak, ash and elm, and how to make them heat a house with as little pollution as possible.

Popular Mechanics

The world's brightest wood-stove designers and manufacturers will compete in the Wood Stove Decathlon Nov. 16 to 19 at the National Mall in Washington, D.C. The competition challenges 14 finalists to build next-generation wood stoves that are low-emission, high-efficiency, innovative, and affordable

National Geographic

Winning Wood Stove Designs Announced Wood Stove Decathlon aims to usher an old-fashioned heat source to new-age efficiency.For anyone seeking respite from the chilly fall air in Washington, D.C., this week, the National Mall was a hot place to be

Wall Street Journal

New Rules Give Startups Access to Main Street Investors Starting Monday, small companies can raise as much as $1 million online from ordinary investors

The Daily Record

2014 Innovator of the Year winners announced! The Daily Record announced Thursday its 2014 Innovators of the Year, celebrating Marylanders and Maryland-based companies for their innovative spirit.

Fast Company

This Ultra-Clean Wood Stove Creates A Cozy Fire That Doesn’t Pollute Sit by the fire with less cleaning, less work, and less pollution.

Maryland Public Television

Who doesn’t love sitting by a wood burning fire on a cold winter’s day? Unfortunately, a lot of them look pretty but don’t emit a lot of heat or keep you warm. But as MPT's Nancy Yamada reports, a Baltimore company has engineered a smart, ultra clean stove that was first created by ...

The Diamondback

This group is investing in UMD-based ventures, from wood stoves to tea

TEDCO

Please join TEDCO at our annual ICE Awards, as we honor some of our “coolest” portfolio companies and recognize the best and brightest that are developing cutting-edge technologies

UMD Innovate Maryland

The Maryland Technology Enterprise Institute (Mtech) Venture of the Year award was presented to MF Fire Inc., a Baltimore-based startup company selling CatalystTM, a smart, clean, modern wood burning stove based on technology developed at UMD. The award recognizes excellence in innovation

MIT News

Since its 2008 founding at MIT, the CEP has awarded more than $2 million to help launch clean-energy startups. The top prize for energy efficiency (and an Audience Choice Award) went to a University of Maryland team, MF Fire, and its Mulciber Stove — a woodstove equipped with sensors and a control

PressWire

Imagine that the same technology used to power NASA’s Cassini spacecraft could be used in your own home, but run on renewable biomass rather than radioisotopes. Although you may not be planning a trip to Saturn’s outer rings anytime soon, thermoelectric generators—the power source Cassini used

Technically

MF Fire receives first Maryland Momentum Fund investment The company raised $1.2 million for its smart wood stove, including the contribution from the University System of Maryland's investment fund to back startups.

Alliance for Green Heat

DOE awards $3 million for R&D to wood stove manufacturers. The MF Fire leadership team in 2018 - Taylor Myers, Paul LaPorte and Ryan Fisher. The U.S. Department of Energy (DOE) selected only two companies – MF Fire and ISB Marketing – to receive $3 million for research and development (R&D)

Offering Summary


Company

:

MF Fire, Inc.

Corporate Address

:

3031 Washington Blvd, G, BALTIMORE, MD 21230

Offering Minimum

:

$9,999.25

Offering Maximum

:

$534,498.15

Minimum Investment Amount

(per investor)

:

$287.50











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

8,695

Maximum Number of Shares Offered

:

464,781

Price per Share

:

$1.15

Pre-Money Valuation

:

$12,659,390.90











COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z). 

Expedited closing sooner than 21 days

Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and Feburary 21, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

Voting Rights of Securities sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*MF Fire retains the right to not select individuals for Beta programs and trials it believes are affiliated with organizations it considers to be competitors 

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

All Investor Owners Club

All investors get a one-time 15% discount on any order, product or accessory

Investors get to hear about new products before they are publicly available and have the opportunity to pre-buy any product, ensuring they are first in line!

Early Bird

Friends and Family - First 72 hours | 15% bonus shares

Super Early Bird - Next 72 hours | 10% bonus

Early Bird Bonus - Next 7 days | 5% bonus shares

Volume

Tier 1 perk - $500 | 10% perpetual discount on all products + access to online MF Fire Master Class sessions on topics such as How to Make a Fire Last All Night, How to Make a Fire Tornado, The Art of Fire

Tier 2 perk - $1000+ |Investors will get unique access and opportunities to test drive new technology and products* | All previous tier perks  

Tier 3 perk - $2,500+, + 5% bonus shares | All previous tier perks 

Tier 4 perk - $5,000+, + 5% bonus shares | All previous tier perks + free Delta firepit in your choice of finish + 1 on 1 session with Taylor Myer or Ryan Fisher, co-founders of MF Fire. (Learn from the masters via a personal zoom or phone session. Burning questions? High schooler’s science project or interview for class? It’s your call!)

Tier 5 perk - $10,000+, + 5% bonus shares | All previous tier perks + 20% lifetime discount on all products

Tier 6 perk - $25,000+, + 10% bonus shares | All previous tier perks 

Tier 7 perk - $50,000+, + 15% bonus shares | All previous tier perks 

*MF Fire retains the right to not select individuals for Beta programs and trials it believes are affiliated with organizations it considers to be competitors.

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

MF Fire, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $1.15/ share, you will receive and own 110 shares for $115. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$211,059.00 USD
$184,436.00 USD
Cash And Cash Equivalents
$70,606.00 USD
$111,589.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$960,235.00 USD
$492,251.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$243,807.00 USD
$146,642.00 USD
Costs Of Goods Sold
$128,403.00 USD
$146,277.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$530,526.00 USD
-$1,006,444.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Last Day to Invest in MF Fire!

3 months ago

T-minus 16 hours

At midnight on the West coast, our Reg CF offering will end. 

We are so close to our goal.  We pushed past 600 investors!

We need to raise $42,500.

Help us catch fire in the final hours!

I know we can do this, but we need your help. 

Please help us cross the finish line strong.


Jack Bauer had 24 hours. You have 48 Hours -- Act Now!

3 months ago

The clock is ticking. I can almost hear the theme music to '24'. Ask yourself, "What would Jack do?". He would ACT because there might not be a tomorrow unless he saves the world! 

Your time to invest in MF Fire is coming to a quick end. We have world changing stuff to do. And you have a bigger role to play than even Jack Bauer. We need your help now. With 48 hours to go, we have one more funding goal. Help us get there. Invest for the first time; reinvest and claim a bigger investor role; and help set the company up for maximizing our growth and impact.


Invest while there is still time...



The Drive to the Finish!

3 months ago

T-minus 4 days! We are in the final week of our campaign. You have helped make this offering a big success and we welcome all of our new investors to the MF Fire family. 

We have one final goal and I ask for all your help to achieve it. We want this campaign to hit the maximum goal of $534K. This goal is not arbitrary, and it helps both the company and you as investors. At some future point, we are likely to raise additional growth funds - always a good thing - and we will likely use Reg CF or Reg A as our funding method. Having a maxed out or oversubscribed round allows us to generate additional new investor interest when we get to that point and to do so at higher valuation, thus making your investment worth more. 

We will also put the incremental investment to good work in the meantime. The last month has been incredibly exciting for MF Fire as we've secured new distributors and expanded the relationship with existing partners that allow us to cover Canada and large parts of the US. That grow means we are stepping up manufacturing and more than doubling production this year. 

Please consider adding to your investment. Help us achieve our strategic investment goal and fuel what is shaping up to be another record year!



Early 2021 Sales Successes Fire up a Bright Future

4 months ago

Do you get the feeling that 2021 is going to be a great year? 

At MF Fire, we are fired up about early season successes that provide great optimism about the year ahead.  To start off with, we secured our first Canadian distributor, providing a solid foundation from which to expand sales to our northern neighbors, who are some of the biggest users of wood stoves anywhere. 2021 provided another first - it is the first year we are large enough with brand momentum to offer and execute a successful "Early Buy" program by which we secured large early season commitments from both distributors and retailers. This provides committed revenue and manufacturing forecast accuracy to help our operations, as well as demonstrates our partners' commitment to selling MF Fire products. The majority of our distributors, and high volume retailers have placed early buy orders. 

We are close to our maximum goal. Help us  get there and light a fire under 2021!

More than 80% of the way with 3 weeks to go! 

Invest again, or for the first time, and help us hit 100% of our funding goal!



Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, MF Fire has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in MF Fire be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

$400K and 500 Investors - Woot, Woot!

5 months ago

Which milestone should we celebrate? 

Reaching $400,000 in investment from awesome people to help turbo charge our growth?
Or 500 investors who joined MF Fire in our mission to transform wood heat into clean energy?

Let's Celebrate Both!

A big shout out and thank you for enabling MF Fire to reach these twin milestones at the same time! 
But we're on a mission -- now that we've celebrated, we must return to changing the world!

Help us reach our next twin milestones: max'ing out our campaign and reaching 600 investors. 

If you've been following us, you've seen our progress. Despite everything that's happened in the last year, MF Fire has been laser focused and thrived in uncertain times.

Invest in MF Fire today. Every new investor and investment makes a difference!


Major Milestone: MF Fire Enters Customer Trials with Newest Breakthrough Product

5 months ago

MF Fire reached a milestone this past week with the delivery of the first units of a new product called Fire MAPS, a project heavily funded by the US Department of Energy. Fire MAPS creates a new category called the retrofit market for wood stoves, as the first IoT product designed to work with any wood stove installed worldwide. This opens a new category of 100 million installed units, in which MF Fire is the first to market. As this product relies heavily on technology and expertise not found in our competitors, we anticipate maintaining a first mover advantage for a substantial period of time.

This product, expected to retail for $150, is designed to deliver a rapid economic return to purchasers from the use of their existing wood stoves, while simultaneously resulting in massive emissions reductions - a win for everyone. We will be running customer trials throughout 2021, with expected full market launch in 2022.

There has never been a better or more promising time to join MF Fire. Invest now and help us change the world!


Notice of Material Change in Offering

5 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the MF Fire offering. Here's an excerpt describing the specifics of the change:


MF Fire, Inc. extended the length of their campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Wood Heat = Independence

5 months ago

Like many of you, I was shocked by the devastation in the wake of last week's winter storm. Large parts of the country were left without heat when they needed it most, and some of those fortunate enough to have power experienced financial ruin at heating and electricity bills that were up to 100x higher than normal. While MF Fire's core value proposition is about delivering clean, efficient heat, I wanted to take a moment to share other very important benefits our customers enjoy every day.

Weatherproof - no matter what winter conditions what Mother Nature throws at you, you will always have heat.

Heating Independence - no matter what calamity strikes your power company or grid, you are in total control.

Affordable - wood has been shown time and time again to be one of the lowest cost heat sources, and if you or neighbors are fortunate enough to have property with trees, you also can enjoy a constant free source of heat. Interesting fact: 80% of wood burned in the US comes from naturally fallen trees - not cut. These are trees that otherwise simply decay.

Harsh winters are growing more common with climate change and our overly taxed power grids means more situations like the one in Texas and other parts of the country. Help us solve the big challenges like emissions, and the smaller, but no less important challenges of individuals like predictable, affordable heat that you control. Invest in MF Fire today!


Congress Passes Major Win for MF Fire!

6 months ago

Congress Passes Massive Financial Incentive to Buy High Efficiency Wood Stoves like MF Fire's

Congress recently passed a new 26% tax credit for high efficiency modern wood stoves! The new tax credit provides a 26% tax credit for the installed cost, including purchase price, sales tax, labor costs, and items necessary for installation, such as venting and floor protection. This is the largest rebate ever for consumers, covering every state, and providing huge incentives for customers to buy many of our products. For qualifying products, like our Nova 2 freestanding, inserts and towers, this also creates a huge competitive advantage over the majority of products, which don't qualify. This tax credit can save buyers $1,000s. When added to our products' amazing benefits, MF Fire stands to gain big as we accelerate into 2021!

 

Invest in MF Fire today!

And join hundreds of other investors helping us revolutionize the wood heat industry!



2020 was a Hot Year for MF Fire!

6 months ago

Growth, new products, new sales channels, new employees... and hundreds of new investors! Despite the trying times, 2020 was a banner year for MF Fire. We set records in every category and metric. 

We had record revenue and grew our employees 250%. We doubled our product and patent portfolio. We successfully added retail,
e-tail and distributor sales channels, all of which grew at a rapid pace. Our industry had its best year in more than a decade as wood heat continues a resurgence. We successfully expanded our distributor presence into Canada. And we have two game-changing products funded by the US Department of Energy that are on track to propel our innovation leadership forward even more!

Now is your chance to invest in the hottest clean energy company around.

Invest in MF Fire while you still can and be part of our team as we transform the industry!


Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, MF Fire has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in MF Fire be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Ho, Ho, Ho - $250,000 and Growing!

7 months ago

We've zoomed past $250,000 thanks to a flurry of new investors. Thank you for investing and welcome to the MF Fire family! 

We know you have many places you can put your money, trust and belief. We are passionate about delivering the best, cleanest and most innovative products in the industry and will do everything in our power to accelerate MF Fire to be the dominate player in clean wood heat. We work with governments and clean energy advocates to find the opportunities to deliver powerful solutions that translate into investor value. The two projects we have been funded by the US Department of Energy are great examples of this commitment. One project, code named 'Swirl', is developing a completely new wood combustion technique to revolutionize wood stoves. The second project, code named 'Fire MAPS', involves bringing smart technology to the masses in the form of a small retrofit device to allow any existing wood stove (100,000,000 of them!) to produce substantially less emissions. A big shoutout to the EPA for selecting MF Fire and funding millions of dollars for us to carry out these important innovations.

There has never been a more exciting time to transform our industry. Join us today by investing or increasing your stake! We make a great Christmas gift for budding entrepreneurs in your family.

Nor'easter Reminds Us Why Wood Heat is Critical

7 months ago

What do blizzards, ice storms, derechos and backhoes have in common? 

They all take out powerlines, sometimes leaving millions of people without heat during harsh winter months. As the Northeast United States braces for its first major snowstorm of the year, it's a good time to reflect on why modern wood heat is a necessary and potentially life saving heat source for tens of millions of Americans.

Wood heat is in YOUR control - not Mother Nature, not the power company, and not Joe the HVAC guy who just left for vacation. With a wood stove, you have heat, anytime, anywhere. 

Now is a great time for wood heat, for taking back control, and for you to invest in the leading innovator in the industry. And while you're at it, join dozen of your fellow investors who've saved hundreds of dollars on new wood stoves - one of the great perks all MF Fire investors get is saving 15% on your stove purchase - great and timely savings! (All of you who are enjoying your new MF Fire stoves during this storm know what I'm talking about!)

Pull the trigger and invest today!


Mo, Mo, Sales Momentum!!!

8 months ago

We love to provide these updates! Since we started our offering on StartEngine, we have more than DOUBLED the number of stores selling our products! That has translated into tremendous revenue traction and we will close out the year with RECORD REVENUE. In a year marked by challenges around the world, MF Fire has exceled.

Thank you for joining the MF Fire team in time to enjoy and celebrate our best year ever!

BREAKING NEWS about MF Fire

8 months ago

MF Fire could become the only wood stove company allowed for sale in Alaska, a position that could grow to include other states.

In an article from the Alliance for Green Heat, https://tinyurl.com/y6jdpp3t, the Alaska Department of Environmental Conservation (ADEC) did a broad survey of all wood stoves and found major discrepancies that will potentially prevent all wood stoves from being sold except ours. According to John Ackerly, President of the Alliance for Green Heat and longtime watch dog and friend of the wood stove industry

“ … the initiative may end up having far reaching implications for the EPA, the stove industry and how stoves are tested in the future.”

John then points out that based on the official reports from the Alaska Department of Environmental Conservation

“… the review appears to show that only one wood stove model – MF Fire’s Nova tested by ClearStak lab – could be on the market.”

MF Fire continues to innovate and create competitive advantage in an everchanging landscape.


Invest in MF Fire now!

Invest in the future of wood heat as the newest form of clean energy. 

MF Fire will be there leading the way!

 


300 Strong! Thanks to You

8 months ago

We may not have Gerard Butler as King Leonidas leading 300 tenacious Spartans, but even better, we have YOU - 300 committed MF Fire investors! 

Thank you to all 300 investors who have joined MF Fire so far on our mission to transform wood heat into clean energy. We could not be more excited for the road ahead with you by our side.

We have been so pleased by your enthusiasm and support that we decided to extend our offering. 

Tell your friends and family, and help us get to a new investor goal of 500 investors!


Notice of Material Change in Offering

8 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the MF Fire offering. Here's an excerpt describing the specifics of the change:


MF Fire, Inc. extended the length of their campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

8 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, MF Fire has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in MF Fire be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Meet an MF Fire Retailer

9 months ago

Let's meet Brad, one of MF Fire's great retail partners. Brad owns McCready's Home and Hearth, a purveyor of fine wood stoves since 1983 on Maryland's Eastern Shore. Brad has not only been a retail partner, but an integral part of our retailer customer feedback program and R&D review panel. We realize that as smart as we think we are, we have a lot to learn as we strive to get continually better,  and there is no better source than our customers and retail partners. Thank you Brad for your commitment and time invested in helping us grow and thrive!


MF Fire Awarded New Patent

9 months ago

How do you demonstrate innovation and novelty? You successfully patent it! 

MF Fire is at it again! We are excited to announce that we received word from the USPTO that another of our patents has been allowed, this time for our swirl stove technology. In fact, it was novel enough that 24 of our 25 claims were allowed, enabling the company to substantially beef up its IP portfolio. This is the same unique technology that the US Department of Energy saw promise in a year ago and awarded the company a large financial award to help bring it to market. 

Many of you have asked about our swirl stove and we are looking forward to bringing this new wood stove to you. And now thanks to the patent office, we can do so with the confidence that we can both defend and monetize our innovation.


Understanding the StartEngine Reconfirmation Request

9 months ago

Several of you have asked about the recent reconfirmation request and what that actually means. It is a good topic to provide an update for everyone.

The material change noted is simply that we completed a third party financial audit. Originally our financials were self-reported at the start of the offering for 2018 and 2019, but we have now had an outside accounting firm review the financials to help provide investor confidence and trust in the financials. The reviewed financials are re-uploaded to the SEC as part of the official filing documents (thus a material change). 

Anytime a company completes this step, StartEngine sends out a reconfirmation request to give investors an opportunity to look at the reviewed financials. In anticipation of the completed financial review, we posted an update, "Update on Escrow", 23 days ago to help communicate and prepare investors for the upcoming reconfirmation. 

At this point, we ask for your help by reconfirming your investment at your first opportunity. 

Thanks for your continuing support and investment!  


Notice of Material Change in Offering

9 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the MF Fire offering. Here's an excerpt describing the specifics of the change:


MF Fire updated their campaign with reviewed financials.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Update on Escrow

10 months ago

I've received the same question from several investors, so I thought I'd repeat and answer the question here for everyone's benefit. 

"When will my investment show up on my credit card or ACH statement?"

StartEngine will charge your investment through whatever payment choice you've made as soon as it opens Escrow. Escrow has not opened yet, which is why your investment has not yet been pulled. When StartEngine opens escrow in the next couple of weeks, it will send you an email asking you to reconfirm your investment, after which your investment will debited.

In order for Escrow to open, we need to provide a third party financial review, which has been underway for a few weeks. The accounting and audit firm is near completion of this work. Once complete, StartEngine will send out confirmation emails. When you receive your confirmation email, please confirm your investment at your first opportunity. 

I hope this provides clarity if those of you who were curious.


Welcome to the Team, Joel!

10 months ago

We'd like to introduce you to Joel. Joel is the newest member of the MF Fire team. Joel brings great experience and energy to the office every day. Before coming to MF Fire, Joel earned his stripes helping run the warehouse operations of a hearth distributor and was an account manager for a large industrial supply firm. He's made an immediate impact, helping the company ship more units that ever during what is shaping up to be our biggest season.

Joel is just as busy and involved outside of work. Joel loves sports. He was the starting pitcher and his team voted him captain of his college baseball team, while earning academic honors - achieving excellence on all fronts. He continues his passion for the game as a coach for both youth teams and individuals. When not playing, watching or coaching the game, he enjoys golf, football and hockey. Joel is a dog guy, naming his dog after his favorite hockey player, Holtby.

Joel loves to spent time with family and friends, grilling and cooking - nothing goes together better than laughter and lots of food.

Now, let's meet Joel!


Winter is Coming! Yea!

10 months ago

With winter fast approaching, there is no better time to invest in a new wood stove or insert. MF Fire's wood stoves help you weather the worst Mother Nature can throw at you. From ice storms to power outages, stay cozy and warm, while saving up to 50% on your heating costs. Remember, StartEngine investors get 15% off a new wood stove, making you feel extra warm inside.

Now That's a Fire!

10 months ago

Whoa! Thanks for all the website product questions. As the weather starts to get colder for the first time this season, many of you have made your way to our website to check out our wood stoves. You've asked a lot of great questions, like "Can we see Nova burning?", "What does the fire look like?", and "How clean does the glass really stay?". To benefit everyone, we thought it would be helpful to post a video of Nova in action, allowing you to virtually experience the beauty of our fires. Watch for a few moments or the whole thing. Pull it up on your TV for a relaxing evening and break out your favorite beverage - it is the start of the weekend after all! 

Let's Meet Fire Marshal Rick: One of Our Investors

10 months ago

I'd like to introduce you to Rick Arvin, one of our investors. Rick first invested in MF Fire in 2016 during our first Reg CF offering. We didn't know Rick then, but we are glad we do now. Rick is a fire marshal and has been a volunteer firefighter and EMT for over 25 years.

Rick - Thank you for all you've done over the years, putting your life on the line everyday to help keep us safe and protect those in our communities.



New Investors? New Customers? Both!

11 months ago

A giant shout out and thank you to all investors who also became customers this week! I was excited to receive this photo to share from one of our installers. An absolutely beautiful installation with a nautical theme. With all the new products available this year, I expect to share a bounty of cool customer photos. 

Labor Day With Family, Friends, and Firepits

11 months ago

Many of you celebrated Labor Day weekend as the last blast of summer. I wanted to share a few pictures from MF Fire customers using our portable firepit, Delta. While it may be too hot at the moment to fire up your wood stoves, there was plenty of s'more making, beverage tasting and burger grilling this weekend. Thank you everyone for sharing your celebrations!




We just exceeded $100K in investments - thank you!

11 months ago

It’s been less than 3 days since we launched our campaign, and we are stoked to share that you’ve helped us blow past $100K! We’ve loved engaging with new investors and fans who are as excited and passionate as we are about our mission to transform wood heat into clean energy. This campaign is just firing up, and we are excited to share this moment and momentum with you. 

There is still time for your family and friends to get in on maximum bonus shares, so if anyone is ready, now is the best opportunity to become a part of it! Thank you!

Day 1 is in the books! Momentum is strong!

11 months ago

Thank you everyone, especially our earliest investors, for powering us to a strong first day result. With your help and excitement, we raised more than $47,000! We have momentum - Help us keep it going strong by sharing our offering with family and friends who are also passionate about clean energy, wood heat, climate change and innovation. Only 2 days left to secure the Friends and Family bonus shares!


Here's a thank you Nova screen saver or background image for your desktop. Enjoy!

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