We believe local advertising is dying, digital marketing is broken, and Magnus Rewards is the solution.
We believe local advertising is dying. Local businesses are seeing their investments in local newspapers, direct mail circulars, and radio and television ads deliver fewer and fewer returns. Consumers are moving away from print newspapers and coupons in staggering numbers, they are DVR'ing past television commercials if they're not already using subscription based services like Hulu or Netflix, and apps like Pandora and Spotify have all but replaced FM and satellite radio.
"These market shifts will favor those who aggressively commit early to new communications approaches, and learn how to succeed."
When was the last time you picked up the newspaper to see what ads or coupons were available? When was the last time you got excited about a commercial break on television or radio?
In addition, online click through rates on banner ads are at an all-time low in the United States. Barely .35% of banner ads are clicked and there is no way to tell how many of those are by accident. We believe video-based ad platforms like Facebook, Instagram, SnapChat, and YouTube are all scrambling to figure out how to get more ads in front of consumers, because consumers are ignoring or skipping ads on their respective platforms. This is supported by a recent study that says 43% of people who block ads do so because there are too many ads or too many interruptions.
When was the last time you clicked on a banner ad or got excited to watch an ad on Facebook? We know, never, because there is no benefit to you, we believe it's solely an inconvenience.
Everyone in the advertising business is scrambling to change the dynamic, but only a select few are focused on the most important issue...consumers feel used by businesses and advertisers. They have no piece of the pie and that is where Magnus Rewards excels.
"Advertisers and businesses must begin to focus on the consumer if they want to keep selling their products and services. Consumers want to be compensated for their time and their extremely valuable digital presence." James W. Killen
CEO, Magnus Rewards
Now is the time, consumers are ready for a shake up in the local advertising arena, and Magnus Rewards is poised to shake it up for them!