The Macro Snacks Inc. offering is now closed and is no longer accepting investments.

Macro Snacks Inc.

Balance is better

Macro Snacks Inc.

Balance is better

Charlotte, NC
Food & Beverage
Consumer Products
Macro Snacks are macronutrient balanced, plant-based protein snacks designed to help you reach your health goals. We’ve created tasty snacks in the flavors you love, optimized with complex carbs and healthy fats. Our gluten-free, NON-Gmo, vegan and kosher snacks contain essential macronutrients that allow you to indulge while getting the nutrition you need.

$63,492

raised
88
Investors
$5M
Valuation
$1.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$63,492

raised
88
Investors
$5M
Valuation
$1.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on October 27, 2020 and is no longer accepting investments.

Bonus Rewards

Get rewarded for investing more into Macro Snacks Inc.

$250+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$250+
Investment
All Investor Owners Club
Early access to products (This can be available to everyone, but only $25,000+ can get input in the development) Private owners group or investor meetups / webinars
$500+
Investment
First Volume Tier
$500+ (20% off, first 6 months, 1-month supply for free)
$1,000+
Investment
Second Volume Tier
$1,000 (20% off, first 12 months, 3 month supply for free)
$5,000+
Investment
Third Volume Tier
$5,000+ (25% lifetime, 3-month supply for free)
$10,000+
Investment
Fifth Volume Tier
$10,000+ (25% lifetime, 6-month supply for free+ 5% bonus shares)
$25,000+
Investment
Sixth Volume Tier
$25,000+ (25% lifetime, 1-year supply, manufacturing tour, new flavor development testing, early access to new products + 10% bonus shares)
$50,000+
Investment
Seventh Volume Tier
$50,000+ (25% lifetime, 1-year supply, manufacturing tour, new flavor/product development testing, early access to new products + 15% bonus shares)

Reasons to Invest

Strong growth in 2020, revenue has reached over $100,000 while maintaining gross margins of 72-75%
Repeat customer count steadily increased month-over-month since February 2020
The global “healthy snacks” market size is expected to reach $32.3 billion by 2025, rising at a market growth of 5.07% CAGR, while the plant-based snacks market is projected to record a striking CAGR of over 8% through 2028.

“Don’t ditch the flavors you love, ditch the junk”

The Problem


The healthy snack market lacks options that are both delicious and nutritious

Most “healthy” snacks on the market either don’t taste good or are actually packed with unhealthy ingredients like sugars, sugar alcohols, tons of fat, or ingredients you can’t pronounce. Today’s health foods market is oversaturated with too many yo-yo diets and short term, quick fixes, many of which are low carb, high protein, and do not focus on balanced nutrition.

The Solution


Healthy snacks so good, you’d think they’re bad for you

Don’t ditch the flavors you love, ditch the junk. Our snacks come in your favorite flavors  and are packed with the nutrition your body craves, made with plant-based protein and delicious all-natural, organic ingredients that taste great and balance out your nutrition for optimal performance.

At Macro Snacks, we understand that weight loss and a healthy lifestyle shouldn't be based on restricting foods you love, but rather balancing out those foods to hit your goals. That’s why our snacks provide the macronutrient ratio that works for you and gives you the tools you need to sustain that weight loss for the long term.



The Market


The healthy snack market is experiencing growth like never before

Specialty chips, pretzels, and snacks is a $4 billion category, up 8% between 2016-2018. The global “healthy snacks” market size is expected to reach $32.3 billion by 2025, rising at a market growth of 5.07% CAGR during the forecast period, while the plant-based snacks market is projected to record a striking CAGR of over 8% through 2028. Additionally, healthy snack products with specific claims like non-GMO grew 18.2% over the last 5 years, beating overall snack category growth of 1.2% over the same period.


Our Traction


Continued revenue and customer growth, with a new successful digital strategy

After launching on Amazon in June 2019, we sold 25,000 snack bags in four months, receiving 1,000 comments from customers. We used these customer responses to reformulate our product and re-launched our new and improved product in December 2019.

Due to a change in our digital marketing strategy in 2020, we grew 703% from February to March and we have successfully increased our customer retention rate month over month since March 2020. Though our plans to sell in brick and mortar retailers has halted due to COVID-19, we plan to expand on our successful digital strategy to grow our customer base and have a stronger launch in stores in 2021. 

video

What We Do


Same flavors you know and love, with plant-based ingredients you can trust

video

Our non-gmo, gluten-free, plant-based and kosher snacks provide our customers with the flavors they are used to eating in legacy brand snacks, like our Rockin Ranch, which imitates the flavor of Cool Ranch Doritos, or our Churro Loco, that tastes like Cinnamon Toast Crunch. We formulated our products this way so that the initial taste triggers a sensory memory and instant connection and comparison of unhealthy snacks they have been eating for years. This initial trial and connection will make the long term adoption of our products easier.  


Our snacks allow you to indulge while keeping you on track with your health goals. We combine all 3 essential macronutrients to create a balanced, better for you snack, that is not only healthy, but tastes great. We use a twin screw extrusion process to make our snacks, meaning they are first baked, and then tumbled with a dry seasoning powder and high oleic sunflower oil. Our key ingredients include pea protein isolate, chickpea flour, brown rice flour and each of our signature seasonings are made with all natural and organic ingredients.

The Business Model


Direct to consumer with remarkable profit margins

Currently we are only direct to consumers through our website, www.snackmacro.com and Amazon. Our gross margins (product cost/retail cost) are between 72- 75% depending on the SKU.

How We Are Different


Our snacks focus on complete and balanced nutrition, with ingredients to brag about

Our biggest competitors include companies such as Quest Nutrition, Shrewd Food, iWon Organics, and other Keto snack brands. Many of these brands are focused on low-carb, high protein offerings, but our differentiator is that we focus on complete nutrition. While diet trends may come and go, we are positioned to provide a longer term solution to our wellness-seeking customers. We believe macro balance as a whole is more sustainable for consumers long term because it is not restrictive like most diets and products on the market.

The Vision


Macro Snacks will be a go-to healthy snack and sports nutrition brand

We envision this company becoming a complete suite of functional, sports nutrition products. We have plans to expand into the macro balanced protein bar category, cookie category, ready-to-drink protein product category, popcorn category, macro balanced nut butters, and other formats of chips/snacks. We believe very few products on the market currently offer consumers a macronutrient balanced option in any of these categories. As a first-mover brand in this category, we anticipate long term, sustained growth for Macro Snacks.

Our Team


A founder on a mission

As a lifelong entrepreneur with a background in consumer goods, Justin Wiesehan founded Macro Snacks with a simple mission- to make snack food better. Justin has had success launching brands and products that can still be found in major retailers such as Walmart, Walgreens, and national warehouse clubs. His previous experience and passion for the mission set up Macro Snacks for growth and expansion. 

Why Invest


Help us reshape the health foods market with a snack brand that has something for everyone

Macro Snacks is on a mission to disrupt the healthy snacking and sports nutrition industries. One of our goals is to debunk short-term, quick fix diets and use our company as a catalyst to educate the public on the benefits and long term sustainability of a macronutrient balanced diet. Staying in shape or getting in shape doesn't have to be hard or restrictive; in fact, it can be enjoyable! We want you to become a part of Macro Nation as we achieve our potential and help people live healthier, better, more balanced lives.

Offering Summary


Company

:

Macro Snacks Inc.

Corporate Address

:

422 Crompton Street, Charlotte, NC 28273

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

10,000

Maximum Number of Shares Offered

:

1,070,000

Price per Share

:

$1.00

Pre-Money Valuation

:

$5,000,000.00











COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

Voting Rights of Securities sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

All Investor Owners Club

  • Early access to products (This can be available to everyone, but only $25,000+ can get input in the development)
  • Private owners group or investor meetups / webinars

Early Bird

First 72 hours - Friends and Family | 15% bonus shares

Next 72 hours - Super Early Bird | 10% bonus

Next 7 days - Early Bird Bonus | 5% bonus shares

Volume

$500+ (20% off, first 6 months, 1-month supply for free)

$1,000 (20% off, first 12 months, 3 month supply for free)

$5,000+ (25% lifetime, 3-month supply for free)

$10,000+ (25% lifetime, 6-month supply for free+ 5% bonus shares)

$25,000+ (25% lifetime, 1-year supply, manufacturing tour, new flavor development testing, early access to new products + 10% bonus shares)

$50,000+ (25% lifetime, 1-year supply, manufacturing tour, new flavor/product development testing, early access to new products + 15% bonus shares)

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

Macro Snacks, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1/ share, you will receive and own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Vendor payments. Any expense labeled “Travel and Entertainment”.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$74,166.00 USD
$44,082.00 USD
Cash And Cash Equivalents
$22,164.00 USD
$44,082.00 USD
Accounts Receivable
$164.00 USD
$0.00 USD
Short Term Debt
$43,505.00 USD
$3,470.00 USD
Long Term Debt
$43,505.00 USD
$3,470.00 USD
Revenues And Sales
$15,926.02 USD
$0.00 USD
Costs Of Goods Sold
$34,261.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$334,952.00 USD
-$19,388.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

FINAL HOURS! Last chance to invest in Macro Snacks!

1 day ago

I want to thank everyone that has taken an interest in our campaign, invested in our campaign, and continue to root for us to change the way the world snacks! 

We are in the final hours of the campaign, so this is your last chance to invest! 

Thank you again for making this a success!

Stay Balanced,

Justin

Founder and CEO

4 Days Remain!

6 days ago

Only 4 days left to jump on board! Don't miss out on joining Macro Nation!

Stay Balanced,

Justin

6 Days Left! Campaign Closing Soon

8 days ago

We had a great Prime Day last week, selling out of our most popular item, the 14-Pack Variety! There is still time to get on board as an investor. There are 6 days left in the campaign! 

Stay Balanced,

Justin

Notice of Funds Disbursement

14 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Macro Snacks Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Macro Snacks Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Video Update

18 days ago

We updated the campaign header to include a video if you want to check that out! Not only do you get to hear why I started Macro Snacks, you get to hear from some of our awesome customers! They are not paid spoke people and were not compensated to give their feedback. Just real, live, honest feedback from our great customers! 

Enjoy!

Stay Balanced,

Justin

Our customers are proof of product-market fit!

20 days ago

Hey everyone! I wanted to let you all know about our continued success around customer acquisition and retention. After reviewing the data from last quarter, we continue to increase customer retention! 

Repeat Purchase Rate for September was 30.33% (down 16% compared to August). For the 3rd Quarter, it was 25.4% (up 109% from the previous Quarter, Q2). We continue to retain customer based on our taste and nutrition, a powerful combo when properly blended together!

Thank you all for your support! 

Stay Balanced,

Justin


Notice of Funds Disbursement

23 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Macro Snacks Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Macro Snacks Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

#1 New Release on Amazon!

28 days ago

As many of you know, we changed our brand name to Macro Nation a month or so ago. With that brand name change, we had to completely re-list our products on Amazon as new listings. Essentially, we were starting over from scratch on Amazon marketplace. We worked for about a month to get everything built out again and officially re-launched just 2 weeks ago. 

Today I am proud to share that Macro Snacks are the #1 New Release in the Vegetable Chips and Crisps category on Amazon! 

Stay Balanced,

Justin

Founder and CEO

Macro Snacks Inc. Gives Back

29 days ago

Hey everyone! 

At Macro Snacks, we know not everyone has access to healthy, tasty, nutritious food. That is why we like to do our part to provide our snacks to those who may not have the access or the means to try our snacks. 

Every year we partner with Second Harvest Food Bank to donate snacks to those in need. We started this last year, donating 5% of the total number of bags we have sold year-to-date. It's our way to give back to the community and provide nutritious snacks to those without access. 

We do this prior to the holidays and today I am excited to share we are donating 3,510 bags of Macro Snacks to Second Harvest Food Bank of Charlotte. These donations go a long way to providing healthy options to communities that otherwise wouldn't have the access.

If you have bought Macro Snacks in the past 10 months, you helped make this possible! I thank you for your continued partnerships and look forward to the future!

Stay Balanced,

Justin

Founder and CEO


Notice of Material Change in Offering

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Macro Snacks Inc. offering. Here's an excerpt describing the specifics of the change:


Macro Snacks Inc. extended their campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Weekly Update

about 1 month ago

Happy Friday everyone! We are gearing up for an impactful 4th Quarter at Macro Snacks Inc.! We have submitted deals to Amazon for Prime Day, we are preparing our marketing and content strategies for Black Friday/Cyber Monday, and planning for an exciting holiday/new year's resolution season! This is an important time to get in front of our target market at scale! With your investments, we are poised to capitalize on the opportunities in front of us.

We look forward to riding the momentum from this campaign to execute on our 2020 growth and Q4 plan and guiding us into 2021! Thank you for your support! I am excited for the opportunities in front of us as we close out the year and what is to come for Macro Snacks Inc. in the future. 

As always, please reach out with any questions or comments.

Stay Balanced,

Justin Wiesehan

Founder and CEO



Notice of Funds Disbursement

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Macro Snacks Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Macro Snacks Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Have you read what our customers say?

about 2 months ago

Happy Friday everyone! I wanted to give an update on Amazon. We are officially back in stock on Amazon this week and look forward to a successful upcoming Prime Day! We have exclusive offers built out for Prime Day, which is still expected to happen this year after being delayed in June due to COVID-19.

We continue to grow the business and have been receiving great feedback from our customers on the product quality, taste, and nutrition. 

You can read customer reviews here

I hope everyone has a great weekend and thank you for your continued support!

Stay Balanced,

Justin

Founder and CEO

Notice of Funds Disbursement

about 2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Macro Snacks Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Macro Snacks Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Back In Stock + New Packaging

about 2 months ago

Happy Friday everyone! I am excited to announce that we are back in stock as of 2 weeks ago! We have been busy fulfilling customer pre-orders (200+!), loading pallets for Amazon (picked up today!) and are excited about preliminary feedback on our new packaging! We also made some process changes to how our seasoning is applied, which has made the flavor come out much better in this last production run. 

I am constantly working on ways to improve the product and I believe we made the product even better than before on this run! 

Our new packaging more prominently displays the protein content of our snacks, while also highlighting our key features (Plant-Based, Non-GMO, Gluten Free). We also moved from a glossy finish to a new matte finish, giving the bags a softer feel and better look! 

Thank you to everyone that has invested so far, I appreciate it! 

Stay Balanced and have a great holiday weekend!

Justin



Notice of Funds Disbursement

2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Macro Snacks Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Macro Snacks Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

3 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Macro Snacks Inc. offering. Here's an excerpt describing the specifics of the change:


Macro Snacks Inc provided their reviewed financials.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Amazon LaunchPad

3 months ago

I am excited to announce that Macro Snacks has been accepted into Amazon LaunchPad and will launch within 30 days! 

Amazon LaunchPad is a platform that "supports entrepreneurs by providing resources, expertise, and global support to help showcase and deliver innovative products like yours to millions of Amazon customers. Think of Amazon Launchpad as a supplemental program designed to jumpstart and accelerate your Amazon business."

I am extremely excited about this program as it will accelerate our business on Amazon solely because of the discovery and reach it has with customers looking for products like Macro Snacks. It also will give us a leg up over our current competitors on Amazon, who are not a part of LaunchPad. 

With our current rating on Amazon (3.9 out of 5 stars, 118 reviews), we are poised for growth on Amazon and LaunchPad will be the catalyst for that growth.

Stay Balanced,

Justin



Production Dates and Inventory Update

3 months ago

Good afternoon, we have received some inquires from investors regarding our out-of-stock positions. These out-of-stocks are due in part to COVID-19. Not to fear, we have production scheduled for July 24 in which we will be back in stock on all products the first week of August! 

We are excited to have all products back in stock and continue the growth we have experienced so far this year. 

Also, we are working on the plan to distribute the free products that come with your investment upon completion of production. 

I want to personally thank everyone that has invested thus far, and look forward to the continuation of the campaign!

As always, if you have any questions, please don't hesitate to reach out. 


Stay Balanced,

Justin Wiesehan

Founder and CEO

1 Day Left on Super Early Bird!

4 months ago

Wow! We have raised over $25K in such a short period of time! Thank you to everyone who has invested so far! If you want to take advantage of the Super Early Bird Special, with 10% bonus shares, there is just over 24 hours left to take advantage! 

I am overwhelmed by the progress so far in less than a week! 

Stay Balanced,

Justin

Founder and CEO

Only an hour and half left for Early 15% Bonus Shares

4 months ago

We have officially launched the campaign and we are closing in on the end of the early investor bonus shares period! We have raised close to $13,000 in this period. If you still want to claim your 15% bonus shares, invest now before time runs out! 

Thank you all for your support, you are what makes this campaign successful! 

Stay Balanced,

Justin

Founder and CEO

Show More Updates End of Updates

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