Lettuce Networks is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$100.00 minimum investment

Lettuce Networks

Eat Local, Grow Food, Live Sustainably

Regulation Crowdfunding
Austin, TX
Food & Beverage
Accepting International Investment

Leading the Local Food Revolution. Neighborhood by neighborhood.

Invest in Lettuce

Our Story


The mainstream food system in the US today is fundamentally flawed. Food is being grown and raised in ways that are ecologically damaging and nutritionally compromised, it is traveling vast distances to get to the plate, 30-40% of it is wasted, and it is often sold in inconvenient form factors with wasteful packaging. On the other hand, fresh, local, organic and sustainable food is expensive, inconvenient and often inaccessible. 


Lettuce bridges this gap. 

Lettuce is creating sustainable, hyper-local, technology-enabled food ecosystems in urban areas that turn unused urban land and resources into productive farms, package the output into healthy, delicious and convenient products, and deliver them to homes in zero-waste containers, all while increasing awareness and engagement around nutritious, local food. Our evolving social, local, commerce technology platform is connecting and empowering local food participants including growers, artisans, and consumers to do what they do well, with online tools, support, delivery, logistics, content, marketing and community engagement.


Our mission is to bring local, sustainable, nutritious food to the urban/suburban mainstream, by removing the major barriers of awareness, accessibility and affordability.

Sources: USDA, Mother Jones.

Who We Are

Lettuce got its start in Austin, Texas in 2016. Our co-founder & CEO, Yogesh Sharma, an entrepreneur and avid amateur backyard farmer was on a run, gawking at the ample irrigated space in his new city – almost all of it growing grass. He had always been curious about why local food wasn’t a bigger part of the modern food ecosystem. And right there, all around him was part of the solution – plenty of good dirt, sun and water to grow food that could feed cities. 


Meanwhile, Hal Roberts, who grew up on an urban farm in San Antonio had already been setting up urban farms in Austin. And Ved Prakash was writing software that streamlined hyper-local logistics, enabling digital visibility and commerce across people, products, locations, and millions of other potential nodes. 


The three of them got together, and collectively said, "Enough is enough, let’s do something about this!and started Lettuce. 


The Lettuce team is diverse and committed to the singular vision and drive to improve what, where, how, and when food is grown, raised, delivered and prepared. We are experienced entrepreneurs, world-class software engineers, gourmet chefs, urban farmers and operational experts.

Paradigm Shift 

Healthier people, sustainable communities, and a better planet: 

Lettuce is changing the way food is grown and distributed . . .

Packaged and delivered using zero-waste processes and materials . . . 

And cycled back, completing a sustainable, and infinitely scalable circular economy . . .  

Why Local?

Locally grown, raised and produced food is better in so many ways:   


Sustainable Farming 

Large scale monoculture agriculture is responsible for 30% of global climate change. More local, sustainable farming practices can have a significant beneficial impact on climate change if robust economic models evolve to support it. 


Smaller Carbon Footprint 

Average distance ingredients travel to get to your plate: 1,500 miles - resulting in a high carbon footprint. Lettuce brings this down to <100 miles. 


Nutrient Dense

Food from large farms far away means it's often nutritionally compromised: Not as fresh, genetically modified to travel better, picked at sub-optimal times, and often sprayed with chemicals to maintain freshness. 


Less Food Wasted

With a long, opaque food chain, wastage is inevitable. Lettuce's subscription-based paradigm, increasingly more transparent supply-chain, and just in time local sourcing results in more precise prediction of demand, and less wastage. 

Source

Packaging Waste

Lettuce's near-zero waste packaging results in a significant reduction in harmful waste all along the process.  


Economic Opportunities

Local food means more local jobs, more successful small businesses and stronger communities.  


Ecological Diversity

When food is grown locally, it leads to improved biodiversity in urban/suburban areas.  


Health Awareness

Locally grown/raised and prepared food results in greater awareness among consumers of where, how and when food is grow, leading them to making healthier and more sustainable choices.  

Lettuce is growing communities of people who:

Eat Local 

Eating fresh, nutritious, delicious and local food, conveniently, sustainably and affordably has never been possible since the development of industrial food chains. Lettuce is changing that  neighborhood at a time. 

Grow Food

Lettuce's GrowShare platform provides the services, content and support required for food to be grown on unused urban land, and a new generation of local food growers to evolve. 

Live Sustainably

Leading a sustainable urban lifestyle, without compromising convenience or cost is not a dream anymore. With reusable packaging, built-in composting, efficient logistics and more, Lettuce is enabling a significant reduction in the carbon footprint of urban residents and the cities they live in.

Eat Local 

Lettuce is dedicated to marrying local ingredients to world-class recipes, and delivering it all on the back of a solid technology and logistics platform. Our mission is to help people achieve their aspirations about how they eat: Healthy, Local, Sustainable and Delicious. This creates long-term customers into whose lives Lettuce is entrenched as a habit

Meal Kits, Done Right

Meal kits are a convenient and easy way for today’s busy families to cook and eat together. But national meal kit services are expensive, not local and deliver in wasteful packaging - resulting in high customer churn among those services. Lettuce meal kits fix all these challenges - local ingredients, near zero-waste packaging and affordable pricing because of more efficient cost structures, resulting in significantly less churn


Lettuce plans are uniquely flexible, giving customers the building blocks to cook and eat healthy. There are plans for 2 or 4 person households that serve dietary preferences ranging from omnivores, vegetarians, vegans to gluten-free and more. 

Add-on Plans & Products 

Aside from dinner plans, customers can add other subscription and one-off products such as fruit and eggs - all sourced locally. 

Lettuce create  

Local small and medium food artisans are a vibrant part of urban food ecosystems. But they often struggle with the multitude of things they need to do to survive and thrive. And consumers don't have a convenient and affordable way to get their products. The Lettuce create platform changes this: It gives local artisans everything they need to do what they do best - create amazing products - while Lettuce covers logistics, delivery, technology, customer support, inventory management, marketing, customer engagement, efficient ingredient sourcing, and more. Consumers, on the other hand, get convenient, transparent and affordable single-point access to those products. 


Lettuce create is in beta through the end of 2018, fully rolling out in early-2019. 

Momentum 

We ended 2017 making over 400 deliveries a month, and have tripled that in 2018. That's over 200,000 meals served per year, and growing - just in Austin, Texas.

Grow Food 

Led by co-founder Hal Roberts, Lettuce's evolving GrowShare program empowers people to grow food on unused urban land such as home front/back yards, school property, housing developments and commercial land, by providing material support, timely expert content, logistics, technology tools; and paying them for what they grow, harvest and supply. 


GrowShare urban farms serve as hotspots for community engagement and education, bringing Lettuce's value proposition about local food to the residents of those neighborhoods in an organic, personal way. GrowShare is jumpstarting a self-reliant, circular, local food economy that delivers greater access to fresh food for all, while creating a meaningful source of income for many. 

Momentum

Since our start in 2016, we have set up, maintained and harvested from dozens of urban farms at homes, schools and housing developments in and around our first market of Austin, Texas. We currently have a growing waitlist of applicants ready to be activated, in and around the Austin region. After it achieves a level of efficiency, this model will be expanded to many other urban/suburban areas successfully. 

Live Sustainably 

Leading a sustainable urban lifestyle, without compromising convenience or cost is not a dream anymore. With reusable packaging, built-in composting, efficient logistics and more, Lettuce is enabling a significant reduction in the carbon footprint of urban residents and the cities they live in.

 Composting: Built In 

Built into the Lettuce service is a seamless composting feature. Customers put their food scraps into our delivery bins, which goes back into compost piles scientifically managed by us, which then end up in our urban farms. This completes a virtuous cycle that at scale can have a significant impact on a city's sustainability. 


Lettuce receives an average of 12 pounds of compostables per month per household - thus prevented from going into landfills. 

Source: Lettuce LocOS data analytics

Zero-Waste Packaging 

Disposable packaging materials are wreaking havoc: They are ecologically harmful to produce and transport, and once used, pile up in polluting land-fills or float around in our oceans. Recyclables are better, yet not without an environmental cost. 


Reuse of packaging materials is the best approach. And Lettuce is creating a new paradigm for delivery of food and other consumables in near-zero waste, reusable containers. It is also evolving the technology and operational processes required for the tracking, sanitization and life-cycle management of these materials. 


Lettuce customers pay a refundable Reusable Materials Deposit at the time of sign up as a way to participate in this new cycle that when scaled across the urban mainstream will have a significant impact on the amount of waste produced in urban areas. 


Pieces of plastic prevented from going into landfill: ~120 per household per month

Source: Lettuce LocOS data analytics

Fewer Last Miles

Compared to other local delivery paradigms, and individuals driving to grocery stores, Lettuce optimizes deliveries in ways that significantly reduces total miles driven - reducing pollution, and traffic congestion


For operational and financial efficiency, Lettuce deliveries are made by on-demand drivers, who use their own vehicles to make the deliveries. In forthcoming years as its network density increases, Lettuce plans to deploy low-cost electric vehicles for deliveries, further reducing its operational carbon footprint. 

Technology

Evolving A New Local Economy Technology Platform 

Lettuce has its own growing technology development team based in Mysore, India under the company’s CTO Ashok Srinivas, and co-founder and VP, Engineering, CTO Ved Prakash. It has developed and continues to evolve a multi-level, hyperlocal, sustainable commerce and logistics technology platform and marketplace. The Lettuce platform aims to drive up market transparency, reduce waste, improve logistics, decrease sales costs, improve communications among the constituents, increase efficiency and reduce costs and prices - significantly boosting local food industries by improving competitiveness and economies of scale.

This platform, fully rolling out in the Fall of 2019 will be localizable in any geography - giving the Company leverage and scalability into new markets. The platform is also extensible, with the ability for it to be integrated with other technology platforms and services. In the future, as Lettuce scales, we intend to use blockchain technologies for the Network to more effectively and securely manage the flow of food, people and money. 


Lettuce LocOS is built on the following technology stack:

Database: MongoDB

Host: AWS for applications, Wordpress for marketing site

Cloud environment: Node.js; Language: PHP; Framework: CodeIgniter, Laravel 

Frontend frameworks: AngularJS, HTML5, CSS 3 

Payments platform: Stripe

Layers of the Lettuce Platform

Our Offering

Convertible Promissory Notes

Note converts to Series Seed - 1 Preferred Stock when the company raises $3,000,000 in a qualified equity financing.


Maturity Date:  01/31/2021

$6,000,000 Valuation Cap

20% Discount Rate

5% Annual Interest Rate*

*Annual Interest Rate subject to adjustment 10% bonus for StartEngine shareholders. See 10% Bonus below


Perks 

All investors will receive a Lettuce investor goodie bag including a t-shirt, cap, magnets, stickers, and an investor welcome kit signed by the Lettuce team.


The following perks will be for investors in the Greater Austin, Texas area. Investors outside of this area will receive these perks when Lettuce is available in their area. 

$250+: One Orchard Basket + dozen eggs delivery

$500+: $50 off your next delivery 

$1000+: Membership to the Lettuce Pioneers Club
$2,500+: A 40 sq. ft. Food Garden (raised bed) installation 

$5000+: A Lettuce chef will cook dinner at your home for your family and friends (up to 10 people), including wine and dessert 

$10,000+: All of the above perks


*All perks occur after the offering is completed


Raising $ for:

Technology development

Marketing

Operations

Expansion Beyond Austin

In the second half of 2019, after completing the next version of the platform, Lettuce plans to start its expansion into urban areas beyond the pilot city of Austin. 

The Market for Local Food

In 2017, net farm income across the entire sector is expected to decline for the fourth consecutive year, according to the USDA. Yet, at the same time, there's been a wave of demand for healthy, locally grown food. And that wave is building. Local food sales in the U.S. grew from $5 billion to $12 billion between 2008 and 2014, according to food industry research firm Packaged Facts. The same study predicted local food sales would jump to $20 billion in 2019, outpacing the growth of the country's total food and beverage sales.


Source

In the United States, obesity and diet-related chronic disease rates are escalating, while the public’s health is further threatened by rising antibiotic resistance; chemicals and pathogens contaminating our food, air, soil and water; depletion of natural resources; and climate change. The US industrial food system provides plentiful, relatively inexpensive food, but much of it is unhealthy, and the system is not sustainable. Although most US food consumption occurs within this industrial system, healthier and more sustainable alternatives are increasingly available.


Source


Lettuce is well-positioned to be a leading player in the local food revolution.

Customer Acquisition & Retention 

Our customer acquisition has been mostly driven by word of mouth. Our customers love us - our retention rates are >80% after 3 months of customers signing up - some of the highest among similar subscription-based businesses. Our customers get an average of 7.5 deliveries per quarter, and spend on average $51 per delivery. We provide world-class products that are created and delivered locally, accompanied by over-the-top amazing customer service


As Lettuce rolls out its online network of local growers, artisans and consumers that is deeply integrated with its hyper-local e-commerce and logistics platform, network effects are emerging, enabling the next phase of its sustainable growth. In the two years of building our service and interacting with customers, growers and creators we have learnt that beyond delivery the highest possible quality of food, Lettuce gives it's customers a way to a sustainable lifestyle and be a part of an evolving sustainable ecosystem. To grow into the mainstream at a much faster pace, instead of an advertising driven strategy, we plan to use the essence of the impact we have on the participants in our network, by giving them physical and digital ways of voicing their experiences in eating local, growing food and living sustainably. We believe this will result in strong and viable revenue growth at a sustainably low customer acquisition cost. 

Partnerships 

Lettuce is evolving a partnership approach to make progress towards its mission. This enables us to tap into strategically aligned resources, while lending our capabilities to those entities. Here are a few areas in which we have piloted partnerships and we are ready to do more at: 


Housing Developments

There are thousands of existing and future master planned housing developments with often thousands of homes each, in urban and suburban areas across the country (Source). There’s usually lots of land within those developments - in common areas and home front/backyards - perfect for growing food (the land is often erstwhile farmland). Lots of these developments also don’t have grocery stores nearby - they are not large enough to attract the big chains, and smaller convenience stores don’t carry fresh food residents can rely on. Result: Residents have to drive long distances to get their groceries done.

 

Lettuce partners with such housing developers to create co-branded networks of farms and fresh food delivery services. We have been piloting this concept to great early success with a new housing development called Whisper Valley being built by a global development firm, Taurus, just east of Austin. We have successfully put up farms there, engaging the community on both growing food as well as being customers, achieving 25%+ adoption rate among residents (Source: Lettuce LocOS data analytics). 


In upcoming years, Lettuce plans to create several such partnerships that will give us access into large markets with entrenched marketing and land partners, enabling us to initiate our presence in new geographical areas. 

Source

Accessibility & Affordability

Lettuce is serious about creating economically sustainable solutions to the food access problem in low-income urban neighborhoods / demographics that is a factor in so many multi-generational chronic health problems. Big Food companies are wreaking havoc in communities across the world - destroying traditional healthy eating habits, local farm economies and create health issues - while making significant profits. 


Good, local food must fight and win by well-capitalized strategic initiatives that are grass-roots yet scalable and profitable. Lettuce is making this possible by: 

  • Supporting the creation of urban farms in communities. 
  • Educating residents through those communities. 
  • Delivering high quality food at a fair affordable price.
  • Giving special discounts for teachers, firefighters, students and other public and non-profit organization employees. 
  • Partnering with community organizations and local food companies to deliver fresh, local, nutritious food to low income communities.

Invest in Our Company Today!

Lettuce is conscious capitalism at its best. We want to reverse the malaise brought on by the big food industry - wreaking havoc on people's health by hooking them on unhealthy foods, disregarding the communities in which they peddle their wares and creating farming practices, supply chains, and packaging that is making significant contributions to climate change. 

 

We are dedicated to healthier individuals, stronger communities and a better planet, while building a financially strong, infinitely scalable business that generates outsized profits and returns for its shareholders. At the heart of this mission is a powerful business model that marries the sustainable ways of societies in the not so distant past, with modern day technologies that enable convenience, transparency and cost efficiencies. 


Investing in Lettuce, is investing in a better future for all of us. Join in!

In the Press

The New Urban Farmers
October 24, 2016

"Lettuce envisions upending conventional farming the way Airbnb reinvented travel lodging."

Lettuce Network Turns Yards Into Farms
June 22, 2018

"Lettuce’s omnivore plan costs $79 for three meals of four servings each. For comparison, the same number of meals and servings would cost more than $100 with Blue Apron."

Why You Should Hope Your Next Tomato's Grown Indoors By Robots
June 28, 2018

"Lettuce Networks is trying another approach. It is using cloud and mobile technology to create a network of urban farms."

Cool at School: Lettuce Farm at Lee Elementary
August 1, 2017

"Lettuce creates new experiences for students like 12-year-old Jayln Miles, "Today I learned what okra was and I didn't know what okra was, my principle told me try some, and it was really good.'"

Lettuce Networks are Saving the World
October 4, 2018

"I thought that I loved this business before I sat down with the co-founders... and now I realize, no, I didn't, now I really love them."

Growing A Meal Kit Service With A Distributed Farming Network
September 13, 2018

"As a backyard gardener and entrepreneur, Yogesh Sharma was struck by a thought: Why is more food not grown locally?"

Offering Summary


Company

:

Lettuce Networks, Inc.

Corporate Address

:

3404 Oak Springs Drive, Austin, TX 78702

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$100.00











Terms


Offering Type

:

Convertible Promissory Notes

Type of Equity Converted Into

:

Series Seed - 1 Preferred Stock

Conversion Trigger

:

$3,000,000.00

Maturity Date

:

January 31, 2021

Valuation Cap

:

$6,000,000.00

Discount Rate

:

20.0%

Annual Interest Rate

:

5.0%
















What is a Convertible Note?

A convertible note offers you the right to receive Series Seed - 1 Preferred Stock in Lettuce Networks, Inc.. The amount of Series Seed - 1 Preferred Stock you will receive in the future will be determined at the next equity round in which the Company raises at least $3,000,000.00 in a qualified equity financing. The highest conversion price per security is set based on a $6,000,000.00  Valuation Cap or if less, then you will receive a 20.0% discount on the price the new investors are paying.  You also receive 5.0% interest per year added to your investment.  When the maturity date is reached, if the note has not converted then you are entitled to receive Series Seed - 1 Preferred Stock equal to your investment and interest back at a price per security determined by dividing the Valuation Cap by the aggregate number of outstanding equity securities of the Company as of immediately prior (on a fully diluted basis).



*Annual Interest Rate subject to adjustment of 10% bonus for StartEngine shareholders. See 10% Bonus below

Perks 

All investors will receive a Lettuce investor goodie bag including a t-shirt, cap, magnets, stickers, and an investor welcome kit signed by the Lettuce team.

The following perks will be for investors in the Greater Austin, Texas area. Investors outside of this area will receive these perks when Lettuce is available in their area. 

$250+: One Orchard Basket + dozen eggs delivery

$500+: $50 off your next delivery 

$1000+: Membership to the Lettuce Pioneers Club

$2,500+: A 40 sq. ft. Food Garden (raised bed) installation 

$5000+: A Lettuce chef will cook dinner at your home for your family and friends (up to 10 people), including wine and dessert 

$10,000+: All of the above perks

*All perks occur after the offering is completed

The 10% Bonus for StartEngine Shareholders

Lettuce Networks, Inc. will offer 10% additional bonus shares for all investments that are committed, within 24 hours of this offering going live, by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 in the StartEngine Reg A offering which closed earlier this year.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% increase in the annual interest rate on Convertible Promissory Notes in this Offering if they invest within a 24-hour window of their campaign launch date. For example, if invest in the first 24 hours, your annual interest rate will be 5.5% instead of 5%.   

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$153,018.00 USD
$385,194.00 USD
Cash And Cash Equivalents
$41,672.00 USD
$325,228.00 USD
Accounts Receivable
$3,851.00 USD
$0.00 USD
Short Term Debt
$62,731.00 USD
$65,502.00 USD
Long Term Debt
$1,064,386.00 USD
$564,965.00 USD
Revenues And Sales
$568,479.00 USD
$264,293.00 USD
Costs Of Goods Sold
$499,058.00 USD
$185,236.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$701,032.00 USD
-$230,189.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

25 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Lettuce Networks has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Lettuce Networks be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Lettuce Networks offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

about 2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Lettuce Networks has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Lettuce Networks be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

And We're Back . . .

about 2 months ago

Hi investors and followers, 

After a few months of reworking everything - we are back! Apologies for the silence here on updates, but we’ve been busy. Here’s where we’re at: 

Operations

We have brought on a new General Manager in Austin, Glynn Broussard, who has decades of experience running restaurants. He has systematically reworked our operating model as laid out in the last update - sourcing, assembling and delivering Lettuce products with a fraction of the physical and labor footprint compared to before. Result: A much stronger financial model that we expect will get us to breakeven in Austin shortly, as we ramp up to prior delivery volumes and then beyond over the next few weeks. 

Technology

We are thrilled to announce that our new technology platform and marketplace empowering local food ecosystems, Loconomy (www.loconomy.com) is now live! Loconomy aims to bring together local farmers, distributors, food artisans, food service establishments and consumers at one place, resulting in greater transparency, seamless digital transactions, more effective communications and higher efficiency in operations and logistics. 

Lettuce is already on Loconomy, with customers onboarding, ordering and managing their deliveries quickly and seamlessly. Several major local farmers and distributors are silently on Loconomy as well, with Lettuce purchasing most of the local ingredients that go into its products on Loconomy. Over the next few weeks and months dozens of farmers, producers, artisans and distributors based in and around Austin, will go fully live on Loconomy, kicking in network efforts and they conduct business with each other, and their customers. 

Expansion to other geographies will start in 2020 - though the platform is now open for local sellers anywhere to use its powerful set of features. There is no set up or subscription fee to be a Seller on Loconomy - it’s revenue model is based on commission on transactions. Sellers get - for free - custom built, integrated, state of the art software and services that’ll cost them thousands of dollars a month in aggregate to purchase elsewhere: Advanced ecommerce storefronts including sophisticated subscription features, connected inventory management, payments, customer support systems (including chat, email and telephony), marketing tools, driver management, routing, navigation and more. Learn more here: www.loconomy.com/supplier.

Marketing

We are executing on a powerful, cohesive marketing strategy that will bring awareness to Loconomy at a low cost - both among Sellers and Customers. This includes PR, search engine marketing, social media marketing and direct mail. This will trickle down to bringing more customer engagement and sales for Sellers on Loconomy, including Lettuce. 

We appreciate your patience as we’ve been working through significant updates to our operations, business processes and technology. Our vision for local, healthier and sustainable mainstream food systems to become mainstream is as stronger, clearer and achievable as ever. We look forward to your continued support! 


Sincerely, 


Yogesh Sharma 

Co-founder & CEO, Lettuce Networks 

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Lettuce Networks has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Lettuce Networks be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

4 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Lettuce Networks offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

5 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Lettuce Networks has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Lettuce Networks be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

6 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Lettuce Networks offering. Here's an excerpt describing the specifics of the change:


Lettuce Networks has extended the end date of their campaign, updated their campaign page and added an officer.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

A Pause to Comeback Stronger . . .

6 months ago

Greetings Lettuce Backers!

We know that you, along with so many other people, believe in what Lettuce stands for, and it’s underlying business model. Over the last few months it became imperative that for us to achieve a robust, scalable and economically sustainable business model, we analyze and revitalize all our processes. To that end, in mid-May we paused our operations in Austin temporarily for the summer to give us the time and space to retool and rebuild. We are now excited to share with you a high level overview of Phase 2 of our journey, designed for success on all fronts, including a revamp of our operations, technology, customer acquisition strategies, and product offerings:

Operations

Phase 1: The process that was created when Lettuce started with a handful of deliveries a month, hadn’t really evolved when it was doing thousands of deliveries a month. This resulted in an inefficient operational model that thwarted economies of scale to kick in. There was no choice, but to tear it down to the studs and rebuild. 

Phase 2: We are instituting an operational model that’s akin to a fast service restaurant (as dissonant as it sounds, considering we stand for healthy food!). Small teams, working in relatively small physical footprints, in 24/7 cycles of receiving ingredients, assembling products, and delivering them. Our tests and models show that with this model we can deliver the same output as before in 1/4th of the labor and infrastructural footprint - while putting out a more flexible, fresher, higher quality product with fewer (and traceable) mistakes. Armed with this new plan, and 1000+ recipes already in our database, we expect to restart deliveries of Lettuce products and Lettuce Bazaar items by early Sept this year. Leading up to that, we will be staffing up with high output food service professionals - a sharp shift in our team development strategy; and will be onboarding Lettuce Bazaar partners. 

Technology 

Phase 1: We were not able to give enough focus to our evolving technology platform, resulting in stunted progress and a sub-par user experience.  

Phase 2: Under the leadership of Ashok Srinivas, a seasoned technology executive who recently joined the technology team team in India, over the next few weeks we are rolling out our rebuilt platform - including Web and mobile apps - that will power the business going forward. We have gained a lot of experience working in the local food ecosystems, and this new platform has evolved out of our learnings to enable us to be more efficient in all parts of the business. 

Customer Acquisition 

Phase 1: After testing several different customer acquisition channels, we found ourselves under-resourced to double down into the winning ones. As a result, most growth came from word of mouth, which while steady, wasn’t enough. 

Phase 2: We are working on a cohesive, multi-channel customer acquisition strategy that’s based on tangible, proven approaches, including online marketing, PR, events and seeking and activating targeted audiences. The primary channel is going to be online - and we are building a team of experienced digital marketers to boost, measure, and optimize audiences at every stage of the funnel - from awareness to retention and word of mouth. State of the art digital marketing automation technologies are also being coded right into the core technology platform as well. 

Products 

Phase 1: Thanks to a rigid operational model, and an inflexible technology platform, we could not innovate fast enough to solve known structural gaps in our product offerings - lack of choice, high initial bar for a potential customer, lack of multiple service levels and delivery options.  

Phase 2: The new technology platform combined with the new nimble operational structure will enable us to have product offerings and variations that fit the modern, busy lifestyle and give us major competitive advantages. These will include personalized plans and products based on dietary, taste and sustainability choices, ordering a la carte recipes (especially great for lowering the barrier for trial by new customers), on demand deliveries, and more. 

Financial Model 

All of the above factors contributed to a suboptimal financial model for a local food business. On the one hand lack of profitability is common in startups, including the food industry (e.g. a 5 year ROI horizon is common in restaurant businesses, and we were only in year 3). On the other hand, by putting in the structural changes described in this update we will make quick, predictable progress towards profitability and rapid customer growth. Within 3 months of restart, we expect to nearly double the revenue, and reach a 50-20-10-20 financial model (50% ingredients, 20% labor, 20% facilities & delivery, 20% profit margin). This is akin to the well-trodden 30-30-30-10 model followed by successful restaurants - with some obvious differences. 


We are excited about this next phase of our journey to make local food mainstream. We look forward to your continued support, including investing in our vision! 


Yogesh Sharma, Co-founder & CEO, Lettuce Networks 

Notice of Funds Disbursement

7 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Lettuce Networks has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Lettuce Networks be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

8 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Lettuce Networks offering. Here's an excerpt describing the specifics of the change:


Lettuce Networks, Inc. has extended its campaign and updated its maximum funding goal.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Goal met!

8 months ago

Thanks to 204 investors from 30 US states and 3 countries, we have reached our goal with this phase of our online crowd fundraising efforts! We truly appreciate all the support from those who have invested, shared our campaign or participated in any other way. 

It’s not over yet - you can still invest, though your commitment will be on a waitlist, and will be a non-binding indication of interest in the event some investments are unable to clear. There are just a few days left, and we hope to see you on our investor roster! 

To eloquently describe the impact Lettuce is having, let us tell you about Bee Tree Farms, located just outside Austin, where Jenna Kelly-Landes makes delicious farmstead cheese sustainably and humanely. Watch how Lettuce’s local ecosystem is enabling Jenna sustainably grow her business, without compromising her high standards:

We at Lettuce believe that it is possible for local, sustainable ecosystems to have a much larger share of how, when and where food is grown, prepared and eaten. Increasing efficiency, quality, transparency, convenience, affordability, awareness, and engagement, while reducing food waste, are the major pieces of what it will take. That’s what Lettuce is building - a platform that powers such local ecosystems, anywhere in the world. 

Lettuce Create is a major part of this - empowering local small batch food artisans to create amazing products and build their businesses while Lettuce takes care of the rest, including getting the products in the hands of their consumers. Details and sign ups for Lettuce Create are rolling out next week - here’s a sneak peek: www.lettuce.fm/create 

Thank you again for your support thus far, as we look forward to the next phase! 

Yogesh Sharma, Co-founder & CEO, Lettuce Networks 

Notice of Funds Disbursement

8 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Lettuce Networks has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Lettuce Networks be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Final hours!

9 months ago

Hey everyone! Can’t believe there’s just a few more hours till the end of this phase of our campaign. Time flies when you’re having fun, and doing something meaningful, with the potential of having a big impact!

This campaign has been incredible - it has not just raised capital from people who care about sustainability and want to do something about it, but also connected us with people all around the US and beyond (we have attracted investors for 29 US states so far). We are interacting with and excited to work with many of them. Stay tuned for an announcement of our expansion beyond Austin coming soon! 

Here’s a quick video of Lettuce customers and investors Leslie Clinchard, an elementary school teacher, and Rob Clinchard, a general contractor, talking about why they invested in Lettuce:


Oh, if you’re up for watching more videos, here one that’ll give you a quick snapshot of what Lettuce is all about:

Meanwhile, public beta sign ups for the Lettuce Create platform (read about it in the campaign content above) are opening up in the second week of April - a bit delayed because we had to cover some grounds on the legal aspects of this business model. And by early May, social features that enable local food participants - Farmers, Creators, and Consumers - to meaningfully engage and interact with each other online will also start to roll out. 

Finally, the private beta of the Lettuce Bazaar - the customer facing manifestation of the Lettuce Create program - continues to do well, with dozens of exciting local Austin artisanal products on there already, selling well. Check out the front page of an issue of The Bazaar Times - a newsletter that goes out with every Lettuce delivery: 


Exciting time ahead! We are thrilled to have you on the ride - and if you’re not, then we’d love for you to join the movement! 

- Yogesh Sharma, Co-founder &amp; CEO, Lettuce Networks 


PS: It's not all work and seriousness at Lettuce all the time. Check out our April Fool's recipe that had our customer chuckling and salivating about yesterday: 


Notice of Material Change in Offering

9 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Lettuce Networks offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

9 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Lettuce Networks has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Lettuce Networks be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Why invest in Lettuce?

9 months ago

Hey everyone! Happy belated International Women's Day to you! 

Did you know that the vast majority of the Lettuce team are women? 🌶🍓🥑 And they rock, roll, and for all practical purposes run the entire show! 🥦👍👊👌✋. Here's a picture of just a few of them: 

Not pictured is our newest team member, Austin General Manager Erica Cormier. She has several years of retail grocery management experience, and relationships with dozens of farmers, food artisans and locavores that she brings to Lettuce. Welcome to the team Erica! 


Another recent member of our team, Grayson Vreeland (front row middle in the picture) has been on a roll making videos of Lettuce customers, investors, farmers, creators and team members... Here's one we just published of Lettuce customer and investor Amy Chamberlain talking about why she invested in Lettuce. Enjoy! 



More soon! 

Notice of Funds Disbursement

9 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Lettuce Networks has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Lettuce Networks be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Happy President's Day!

10 months ago

Happy President’s Day to everyone! Perfect day for the campaign to reach $50k isn’t it? :) 

A big thank you to all who have invested so far, have been following the campaign and sharing it around. 

What’s been most surprising to us through this campaign is that a significant majority of the investors are from outside of Texas. This tells us that the problems we are solving are widespread, and the solutions we are creating are resonating with people everywhere. Thank you to our new investors from MD, VA, WA, OH, OK, CO and so many more - even CA ;) 

In other news, Lettuce Bazaar beta rolled out without an operational glitch - enabling our customers to get locally grown/prepared products delivered to their door. Lettuce Create’s online dashboard where Creators can manage, customize and schedule how, when and where what they create gets to their fans across their own city is coming soon in March. 

Meanwhile, we are kicking off a whole slew of new videos and blog content covering topics related to sustainable farming, food waste, local food economies and more. Here’s a video of a Lettuce customer (we fondly call them Lettucers) Michelle Smith talking about how Lettuce fits into her life



Lettuce know if you have questions about the offering. Join the local food revolution, if you haven’t already, by investing in Lettuce - it’s How Local Wins

Yogesh Sharma, Co-founder & CEO 

Notice of Funds Disbursement

10 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Lettuce Networks has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Lettuce Networks be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

11 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Lettuce Networks has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Lettuce Networks be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Quick update

11 months ago

Hey y’all!


Thanks to every who have invested in Lettuce so far! We are closing in on $25k and looking to keep the momentum going. Please keep spreading the word! 


Beyond the funds invested, this campaign is resulting in so many other positive developments: 


Press 

We have a slew of press coverage coming out over the next few weeks in local and national publications. Stay tuned! 


Partnership -> Scalability 

We have been contacted by many small and medium farmers and local food operators around the world who are working towards the same mission as Lettuce, but need the pieces we are building to take their efforts to the next level and make local food mainstream - by first making it convenient, affordable and fit modern lifestyles. Encouraged by this outreach, we are orienting and accelerating the development of our technology platform to serve the needs of such future partners. This approach makes us a lot more efficient and scalable as a company (resulting in exponentially higher shareholder return). And, helps achieve our collective goal of making locally and sustainably grown/raised food truly mainstream - resulting in healthier individuals, stronger communities and a better planet. 

We are working on building online modules to onboard such partners. Till then, if you or anyone you know would like to be a beta partner, please write to me directly at yogesh@lettuce.fm - we would love to work with you! 


Customer Traction

By virtue of this campaign, and the excellent products that the Lettuce team continually delivers, we have had healthy growth in our customer base out the gate this year. Will report more on this at the end of the quarter. 


Lettuce Create 

Lettuce Create (read more about it on the campaign materials), is going into beta next week. We already have 30 Creators signed up for delivering amazing local goodies to people all over Austin! More on this in the next update as we roll this out fully over the next few weeks.


Thank you again for your support. Lettuce make local food a reality! 


Yogesh Sharma, Co-founder & CEO 

Thank you for a great start!

11 months ago

Wow - within a few days of launching our campaign, we have raised over $11k, passing our minimum goal of $10k! A big thank you to all who have invested so far, left comments, asked questions, shared this opportunity or are following it! This is an important step in our journey towards creating healthier individuals, stronger communities and a sustainable planet - and we are honored that you are joining us on it! 

We will post updates here with campaign milestones, business updates, new product/service launches, opening new areas and more - there’s a lot in the works! If you have any questions, please leave a comment and we will be sure to answer it promptly. 

Onwards! 

Yogesh Sharma, Co-founder & CEO 

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