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LaneAxis Aims to Disrupt the Massive Trucking Industry
Letter from Laneaxis team
Every person reading this is affected by the supply chain - and by the inefficiencies crippling it. Look around your own home - virtually 100% of everything you see ended up on a truck at some point. While the Supply Chain is complicated, LaneAxis streamlines and simplifies it for key stakeholders with one overarching solution: Direct Shipper-to-Carrier connectivity, total network visibility, and blockchain security managed by the AXIS Token.
Self executing smart contracts remove friction from freight movements, allowing shippers and carriers to connect directly and move loads almost instantly. Artificial Intelligence identifies available capacity, quantifies the data, and notifies relevant parties - eliminating billions of empty truck miles per year utilizing AI-generated data reports throughout the transportation network.
How important is a blockchain-powered Direct Network in filling empty trucks - particularly on return trips (known as “backhauls”)?
For a bit of perspective, consider the airline industry.
Imagine a flight filled with passengers arriving at its destination, but with zero passengers booked for the return flight. Ponder further a preposterous situation where airline employees would wander the streets surrounding the arrival airport trying to recruit passengers to fly back to the original destination to avoid an empty flight.
That preposterous situation is essentially reality in the trucking industry. Trucks arrive fully loaded at their destinations, but because no direct freight network exists - unlike the interconnected airline network - many trucks return “home” with empty trailers. How many? About ONE MILLION TRUCKS PER DAY - ADDING UP TO AN ESTIMATED 27 BILLION EMPTY MILES PER YEAR. These are colloquially known as “deadhead miles.” This is terrible for the industry, the economy, and the environment. It is untenable, inefficient, and inexcusable.
Already live in the market, collecting revenue, and experiencing growth – the LaneAxis Direct Network creates a unified supply chain of manufacturers, suppliers, shippers, carriers, retailers and consumers collaborating on a secure, frictionless network.
Critically, we have partnered with Kairon Labs and LedgerLink, two heavyweights in the blockchain, tokenomics, and "market making" sectors. These firms are very selective on the clients they take on, and their expertise will accelerate our success.
We invite you to read through the information on this page closely - evaluate the market, the problems, our solutions, and our strategy.
Sincerely,
-Team LaneAxis
The PROBLEM
LaneAxis strives for a more efficient and transparent supply chain by exposing one of the industry’s biggest problems: the near-monopoly third-party brokers hold over the industry. The freight brokerage industry sells itself as a necessary component to smoothen out the supply chain. But logic dictates that brokers need a chaotic and fractured supply chain to justify their existence. Without chaos they would be rendered obsolete. LaneAxis rejects this business model. We strive for efficiency.
The global pandemic made it utterly clear that the supply chain isn’t ready for the demanding online environment. With the increasing demand, the expectations of end consumers also rose, demanding fast delivery without wanting to risk any loss of quality. Images of store shelves stripped bare of essentials such as toilet paper and cleaning supplies belied the fact that many of those products were in fact available and sitting in warehouses. But as the world saw, chaos consumed the supply chain. A direct, transparent freight network utilizing blockchain could have significantly mitigated this supply chain crisis by identifying available supply with available nearby carrier capacity.
One of the many examples that illustrates the broken, unfair and outdated broker machine encompasses the fact that brokers routinely consume 40-70% commissions on freight movements, with those margins essentially pulled from the pockets of hard-working drivers. Even worse, freight brokerages – which are largely unregulated - are not required to reveal how much a shipper has paid them to haul a load. So carriers are kept in the financial dark. Apart from the fact that the broker machine is often hustling shippers, carriers and drivers out of money - their systems lack efficiency. Common problems are the lack of visibility into real-time capacity, the lack of direct connectivity, unforeseen detention times, empty truck miles, and many more, resulting in inefficient and skewed supply chain metrics.
Despite the lack of transparency, efficiency and fairness, these third-party managed services continue to rake in billions in profits, reaching a gross total revenues of more than $213.5 billion in 2018, all while peeling profits away from their rightful recipients.
As LaneAxis has reported extensively, independent drivers have reached a stage of near-revolt against bad brokers.
The Solution
The use of Artificial Intelligence fueled by blockchain-secured data will render some longstanding trucking terms obsolete. Truckload (FTL), Less-than-truckload (LTL), regional, and last mile will simply fall under the category of “Network Visibility.” Said visibility and all the benefits connected to this visibility will be made possible by combining modern technologies tracking deliveries and incentivizing drivers to share their live locations and routes via LaneAxis’ reward system.
LaneAxis’ focus is on the persistent two-pronged problem, namely 1) connecting shippers directly to carriers and 2) managing the complicated process of a freight movement from A to Z - from contracts to insurance certificates to shipment documents - all the way to the final proof of delivery. Thus, providing an all-in-one system that eliminates brokers, enables shippers to find and connect to qualified carriers directly, and crucially manages and monitors all aspects of the freight movement right down to the consumer.
Carriers and Shippers can Connect via Desktop or Mobile
Apart from the potential benefit for the supply chain industry as a whole, LaneAxis’ goal is to put money back into the pockets of the people that it belongs to, namely shippers, carriers and drivers.
The Market
The targeted market consists of the U.S.-based freight trucking industry, but could be extended to the global cargo industry in the future.
According to the American Trucking Associations’ (ATA) U.S. Freight Transportation Forecast, overall annual freight tonnage is expected to grow by a total of 36% between 2020 and 2031, with the amount of freight moved by trucks expected to grow 27% during that period.
In 2019, The U.S. freight trucking industry produced nearly $800 billion annual revenue and in 2020 the freight trucking market reached the $1 trillion benchmark. And the market will expand exponentially due to more domestic movements in the future. Even more, China, the world’s second largest economy, forecasts that the projected market size of their freight trucking industry would surpass the $1 trillion benchmark by 2027.
What We Do
FreightVISION and Network Management Portal
The LaneAxis platform provides shippers visibility to a filtered query carrier driver pool, allowing carriers drivers to receive direct invitation revenue alerts' in advance via network visibility. Once connected, loads are tracked in real-time, monitors truck capacity which allows drivers to pick up additional loads, and then sends electronic documentation to the shippers.
Carrier Dashboard connected to FreightVISION App monitors active and pending shipments
AXIS Token : a Multi-Purpose Utility Token
In the System, The AXIS token will serve as the central utility tool to enable all transactions within the LaneAxis blockchain ecosystem, as well as granting access to the vault of analytical business intelligence. The AXIS token fuels the LaneAxis platform by facilitating and securing business transactions between shippers and carriers. Functioning as an API access key, the AXIS token will serve a wide variety of purposes, including accessing data on the blockchain, initiating transactions and contracts, and rewarding system participants - to name just a few.
Ultimately, the AXIS Token will also supplant traditional payment processors for final settlement between Shippers and Carriers - eliminating the payment processing fees these platforms charge.
Blockchain technology meets LaneAxis and vice versa
The LaneAxis Blockchain solution solves the costly, complex, and time-consuming problems that have so far been beyond the individual companies’ ability to implement. Documents such as insurance certificates are verified, securely stored, and monitored for renewal dates. Every shipment is built on self-executing smart contracts, with all business rules and requirements coded into the contract and securely nested into LaneAxis’ immutable ledger. So, if the shipper changes its business rules or contract requirements, that information is automatically dispersed to the carrier network. Carriers would then be required to comply with the new rules or automatically be excluded from future contract opportunities until such conditions are met. All that is needed is a common foundation across the industry that will allow general implementation of LaneAxis’ tailored App. The LaneAxis blockchain will be built on the Ethereum blockchain, but critically can be “paired” to other existing blockchain platforms.
To learn more about the AXIS Token and Blockchain platform, visit axistoken.io.
How We Are Different
By launching what we believe is A First of its Kind Data-Driven Network, LaneAxis does not view its solution as a “competitor” - we are a creator of a company-agnostic network built to benefit all parties in the supply chain. While legacy “competitors'' such as Fourkites, 10-4, Macropoint and even Uber Freight seek to connect drivers to available loads, in reality, we believe they are little more than next-generation load boards reposting existing loads - essentially a copy and paste job.
Instant, direct messaging means no more distracting “Check Calls”
By partnering up with the right strategic partners, in the freight (cargo) industry as well as in the crypto space, LaneAxis stays ahead of new trends. By implementing the right partnerships in the crypto space, LaneAxis tries to benefit from the ongoing mega bull run on digital assets, mainly driven by institutional money looking for a hedge against hyperinflationary monetary politics, as well as the new influx of retail investors, without harming the project.
The Business Model
The future of LaneAxis is the aggregation of data through the network data access charges. Axis Tokens will be required to access said data. The Design of the LaneAxis’ Network and App Creates Multiple Revenue Streams, while remaining true to the one solution focus.
Carriers pay a subscription-based monthly network membership fee (no charge for shippers to join the network). Shippers pay a 1% per load transaction fee upon rate confirmation, and a $5 per load FreightVISION tracking fee. Carriers are deducted a 1% transaction fee upon final settlement.
The FreightVISION App with truck-specific navigation is free for drivers. From the portal, Carriers of any size can register and add drivers for free. When a carrier creates a shipment, they assign it to a driver, then can track the shipment for a fee of only $1. They can then send a tracking link - part of the subscription and free of charge - to their existing shipping customers to build trust, transparency, and introduce them to the LaneAxis network.
Incentivizing shippers and carriers to use the platform and to buy the tokens, which is needed to use its functionalities, will be done by offering discounts to the users.
All payments are currently handled by Stripe, one of the leading payment processing companies in the world.
Our Traction
With over a decade of research and development under our belt, we’ve built a direct logistics network to solve industry-wide problems, connecting all parties in a singular transportation ecosystem. By doing so, LaneAxis is at the forefront of a Transportation Driver and Data Network supported by patented software and blockchain technology, which leverage smart technology to help the trucking industry reach a new level of digitalization and efficiency. Years of development, proper management, depth of industry knowledge, deep connections in the supply chain industry, decades of combined trucking experience, and a patent-protected IP all come together right now. Our team is ready to take the next step and propel the project to a new level aimed at solving the massive inefficiencies in the supply chain.
*all future events shown in this timeline are anticipated
Our Partners
THE FUTURE OF TRUCKING IS NOW
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“Another blockchain-based company with a solid business model: LaneAxis. Not only will LaneAxis improve efficiencies, but it will provide all participants with access to its platform, including insurance companies, shippers, drivers, and remaining brokers.” |
LaneAxis looked through the façade put forth by greed and dared to tackle the problem head-on, due to the fact that the company was founded and built from scrap by trucking industry veterans. These veterans have seen and undergone the fractures, inefficiencies and broker bullying tactics in all their aspects. As we disrupt a trillion-dollar industry, the technology developed by LaneAxis could well be the meteorite that eradicates the dinosaurs of the freight trucking business. It’s just the ideal time to GO DIRECT and invest in LaneAxis.
Our LEADERSHIP
Our team could be described as “a mix of experienced industry veterans and young hungry wolves, with extended expertise concerning the trucking and tech sector,” which will enable us to drive this state-of-the-art concept to reality. The leadership team at LaneAxis comes to the table with a diverse but relevant background for the trucking logistics industry. Our management and advisory group is comprised of transportation and logistics veterans with trucking company ownership experience, entrepreneurs with a deep understanding of software development and integration, and financial as well as marketing professionals, thus bringing a deep and diverse experience set to the digital freight trucking industry.
LaneAxis Aims to Disrupt the Massive Trucking Industry
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Company | : | LaneAxis Inc. |
Corporate Address | : | 419-A Main Street, Suite 121, Huntington Beach , CA 92648 |
Offering Minimum | : | $9,999.00 |
Offering Maximum | : | $4,938,318.00 |
Minimum Investment Amount(per investor) | : | $298.10 |
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 9,090 |
Maximum Number of Shares Offered | : | 4,489,380 |
Price per Share | : | $1.10 |
Pre-Money Valuation | : | $32,681,048.40 |
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See bonus information below.
Investment Incentives and Bonuses*
Early Bird Bonus
40% bonus shares for the first 4 days of the campaign
35% bonus shares for the next 4 days of the campaign
30% bonus shares for the next 4 days of the campaign
25% bonus shares for the next 4 days of the campaign
20% bonus shares for the next 4 days of the campaign
15% bonus shares for the next 4 days of the campaign
10% bonus shares for the next 7 days of the campaign
5% bonus shares for the next 14 days of the campaign
Volume Bonuses
$5000+ investment = 5% bonus shares
$10000+ investment = 10% bonus shares
$20000+ investment = 20% bonus shares
*All bonuses occur after the offering is completed.
The 10% Bonus for StartEngine Shareholders
LaneAxis, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.10 per share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $110. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are either cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Hello LaneAxis Shareholders and Supporters,
As you know, LaneAxis is firmly establishing itself as a leading next-gen Web3 software company powered by our proprietary tech stack. Our patented platform offers numerous applications focused on eliminating outdated business processes while boosting efficiencies and cost savings across a wide spectrum of industries. LaneAxis’ ability to eliminate outdated manual processes including phoning, faxing, emailing and over-reliance on paper has helped us expand our business reach and footprint. Multiple industries are taking notice, most significantly various departments within the US federal government.
In short, The LaneAxis Direct Supply Chain Network is making major strides. We continue to secure important strategic partnerships while penetrating key sectors including smart contract-based insurance verification, building a first-of-its-kind cold storage warehouse network, and continuing high-level discussions with federal agencies regarding use of our patented software for a "Federal Transportation Network Platform" (patent-pending). Our core Shipper-to-Carrier Direct Freight Network continues to expand rapidly with more Shippers and Carriers joining every day, which consequently is leading to more loads being posted and moved within the network every day.
We believe it’s just a matter of time before major shippers (think big-box giants) realize there is too much cost savings – particularly soft costs – to be gained by going direct. As an example, there are tens of thousands of shippers that move 1,000+ loads per day. A major shipper that fully integrates into the LaneAxis Direct Network will immediately benefit by avoiding excessive “managed fees” charged by brokers, 3PLs and load boards. We estimate this benefit alone will result in a 20% savings ($200,000 per day) for that company. They will then be able to report a roughly $20 million increase in revenue the following quarter. This scenario is a very realistic one. We believe it’s not a matter of if, but when.
Managing all of this growth requires capital - both financial and human. With this in mind, LaneAxis is launching a Regulation A+ public offering to help us scale network growth, expand our team, and significantly scale up our marketing.
As a valued member of the LaneAxis community, we are notifying you before the general public. Now is your opportunity to indicate your interest in our upcoming offering by CLICKING HERE.
We are often asked by LaneAxis supporters if and when another opportunity to purchase shares will happen. Well, it's happening. We anticipate our campaign will go live in the next few weeks.
IMPORTANT NOTE: Our goal and expectation is that this will be our FINAL crowdfund equity raise.
We encourage you not to miss this opportunity.
Best,
-Team LaneAxis
Note: “Indicating Interest” does not bind you to making any future purchases or investments.
Hello LaneAxis Shareholders and Supporters,
LaneAxis is rocketing into summer with a “problem” that most organizations would love to have: managing rapid growth. The company is expanding and scaling in multiple directions – and as you likely know, rapid growth requires extensive capital reserves. With that in mind, LaneAxis has filed a Form 1-A with the Securities and Exchange Commission (SEC) announcing our intention to launch a Reg. A crowdfund campaign.
Reg. A Campaign
LaneAxis is seeking to raise $20 million to continue our tech development on both the network and blockchain sides of the platform. This capital infusion will also enable us to market our platform at a much higher level, as well as significantly expand our team. Our goal is to launch the campaign within the next month. Beyond that, we’re limited as to what we can say, but we’ll be releasing more details soon.
In the meantime, please watch this short video featuring LaneAxis CEO & Founder Rick Burnett discussing the rationale and strategy behind this new capital raise.
More High-Level Government Meetings
LaneAxis’ patent-pending Federal Transportation Network Platform (application #63255460) continues to attract attention from government agencies seeking supply chain solutions. As mentioned in last month’s update, we held a very productive call in May with senior members of the Department of Commerce.
Last week we had another excellent call with top members of the United States Department of Agriculture (USDA). During that conversation we directly addressed the USDA’s “Agricultural Marketing Service Strategic Plan” – specifically Objective 4.2 – which seeks solutions to “Ensure and Expand Optimal Web-Based Supply Chain Management Service Delivery.” Of course this falls right into LaneAxis’ wheelhouse, which we effectively expressed to them.
We also addressed another timely issue: the so-called “baby formula crisis” in the U.S. As part of our discovery process, we learned that the USDA had contracted with FedEx to distribute emergency supplies of baby formula that had been flown in from Europe. The first batch arrived in Indianapolis on May 22. We (very politely) explained that FedEx outsources much of their freight to small and independent carriers, which often results in time delays and lost visibility.
We then showed them an image from our backend portal, which displays more than 18,000 carriers in and around the Indianapolis area. This, we suggested, could be a much more efficient and effective way to manage crises such as this one. Their reactions and questions indicated significant interest in the solution.
Delivering baby formula: 18,000+ Carriers in Indianapolis area
In June we have two calls scheduled with supply chain officials from the Army and Navy. Our Washington, DC, government liaison Paul Boardman piqued their interest largely on the strength of the one-page Federal Transportation Network description, as seen below:
Cold Chain Warehouse Network
Another exciting announcement to pass along: LaneAxis has partnered with a prominent in-Network Shipper – GTFO Vegan Foods - to create a national network of independent cold storage warehouses.
Much like the U.S. trucking industry, the cold storage sector is overwhelmingly comprised of small and independent operators. LaneAxis is initially geocoding 2,000 cold warehouses, which will serve as “satellite” facilities surrounding four to five primary “anchor” pick-and-pack warehouses. This will ensure full coverage over the entire U.S. mainland.
GTFO will require its 1,000+ suppliers and partners to run their loads through the LaneAxis Network. The integration of a cold storage network with the LaneAxis Direct Freight Network offers a simple, affordable and frictionless end-to-end solution for all global companies looking to move temperature-sensitive products throughout the U.S.
High-level view of Cold-Chain Warehouse Network
We’re pleased to bring you these important updates, and hope you are pleased to learn about them.
We are aware many of you will have questions regarding our planned Reg. A campaign. Again, we are limited as to what we can disclose at this point, so please know we will not be able to answer some of your queries just yet. But rest assured we will provide full details about the offering very soon.
As always, thank you for your continued support #LaneAxisNation.
Best,
-Team LaneAxis
Hello LaneAxis Shareholders and Supporters,
LaneAxis continues to push forward on multiple initiatives – most critically expanding network membership and daily load volume, adding new features and enhancements to our core SaaS platform, and leveraging our intellectual property – with some very exciting results.
Feds Showing Interest in FTN
Among multiple areas of progress this past month, one of the most significant has been the traction and attention gained by our patent-pending Federal Transportation Network Platform. LaneAxis’ Government Liaison Paul Boardman has managed to establish direct connections with high-ranking members of numerous federal agencies interested in next-gen supply chain solutions.
In mid-April, the LaneAxis executive team held a one-hour discovery call with the Senior Policy Advisor for the Department of Commerce. We are now in the process of establishing next-steps and potential follow-up calls.
Paul has successfully established communications with the following agencies, with several calls now awaiting scheduling:
It’s important to point out that despite the perpetual feuding on Capitol Hill, the supply chain is truly a bipartisan issue affecting every American regardless of party affiliation, color, creed, or background. Paul’s ability to comfortably and ably interact with government representatives on both sides of the aisle is an asset that can’t be overstated.
“Over the last two months, I've been able to essentially install LaneAxis in all of the government agencies and the White House… they have looked at this. They have gotten back to us and referred us to the Department of Transportation. We have had our first presentation. It went very well [with] a senior policy advisor to the Secretary of Commerce. Right now we have incredible returns and action coming in from DOD, Army, Navy and Air Force. We're set to have a presentation to the Secretary of the Navy. I have seen incredible things happen from agencies that you would just never suspect would do something or want to take on a pilot.” – Paul Boardman, LaneAxis Government Liasion
In this short video, Paul discusses his background, his passion for the LaneAxis solution, and the progress he’s made to date with government agencies.
Additional Points of Progress
In addition to “advancing the ball” on the FTN platform, LaneAxis is also marching forward in several other key areas:
Bid Status Now Reflects Rate Per Mile
As always, we thank you for your continued support #LaneAxisNation. Stay tuned for more significant announcements in the weeks and months to come.
Best,
-Team LaneAxis
Hello LaneAxis Shareholders and Supporters,
Q2 is officially underway and LaneAxis continues to run on all cylinders. The ongoing expansion of our sales team has accelerated the recruitment and onboarding of both Shippers and Carriers. Our pace of Shipper interest and engagement has grown at such a rapid rate, we are now planning to hire at least 20 more Shipper Integration Reps in the coming months. You can read about our latest impressive senior hire below.
We’ve also made major inroads on Capitol Hill introducing our patent-pending Federal Transportation Network Platform to high-level government officials. The initial feedback has been positive.
And in the past month, LaneAxis has added to its Intellectual Property arsenal with the filing of a patent application for a proprietary NFT- based insurance verification platform.
First… A Message from Rick
LaneAxis Founder & CEO Rick Burnett has a timely message for #LaneAxisNation, specifically about appreciating what we as shareholders are collectively building:
All of us have experienced the removal of the “middleman” in some form of our daily lives. Remember travel agencies? Remember Blockbuster?
Netflix and other streaming services proved the power of direct connectivity. What many of you may not have thought or wondered about - is how did those companies achieve that transformation? A combination of some or all of the following:
LaneAxis is solving problems large and “small” in trucking (we know, in trucking, no problems are truly small).
As shareholders in LaneAxis, you are experiencing firsthand a powerful and ultimately historic transformation in the transportation/supply chain industry. Our Brokerless Direct Freight Network built on blockchain will improve the lives of truckers in ways both big and small. For example: we’ve stated many times that 90% of U.S. trucking companies have 10 trucks or less. Part of our payment processor “Stripe’s” requirements for a general business customer (such as a carrier company) to qualify for a “connected account” to get paid directly is to prove the legitimacy of their business. This includes having an existing and functioning company website. How many of the 930,000 owner-operators do you think have a website?
We can tell you less than 10% from our data. LaneAxis has built a simple and seamless way for these trucking companies to get verified. That statement alone is confirmation that LaneAxis is the industry-first Brokerless Direct Network that will connect these millions of trucking companies directly to shippers/manufacturers.
We are determined to improve the lives of truckers and improve the supply chain for the good of the globe.
-Rick
NFT Insurance Patent Application Filed
In March LaneAxis officially filed a patent application for an NFT (Non-Fungible Token) based insurance verification platform. Carrier Certificates of Insurance (COIs) can, and unfortunately are, easily forged. The current PDF version of a COI can be modified to misrepresent key insurance details such as expiration dates and policy minimums as dictated by shippers/manufacturers. This creates fraudulent transactions that are often not discovered until damages or major loss has occurred. This is simply a risk major shippers cannot undertake.
Read the full press release here.
High-level overview of NFT insurance minting process
Federal Transportation Network Progress
Our government liaison, Paul Boardman, is making phenomenal progress introducing the LaneAxis solution – and specifically our patent-pending Federal Transportation Network Platform – to high level government officials.
In just the past few weeks, Paul has made direct contact with decision-makers in the following government sectors:
Paul has secured tentative meetings – still to be scheduled – with the Blockchain Congressional Caucus and the Secretary of the Interior. He has also corresponded with a high-level assistant to U.S. Secretary of Transportation Pete Buttigieg, with whom he is also trying to schedule a presentation.
As we told you in last month’s update, Paul’s extensive contact list stems from his time working in the political sector. Paul is a former two-time nominee for the U.S. House of Representatives in West Los Angeles’ 29th district, where he won contested primaries in the highly competitive district with 78% of the vote in 1994 and 82% of the vote in 1996.
Another Sales All-Star Joins LaneAxis Team
The LaneAxis outbound Sales Team continues to grow with the addition of another business development veteran.
Alexander Hamilton joins LaneAxis Sales Team
Alexander Hamilton is assuming a full-time senior role in the Sales Team with a focus on lead generation and business development. Alex is a serial entrepreneur, having founded Alexander Capital Equity in 2011. In 2018 he founded “ProspectDNA,” a data-driven, human-powered approach to online lead conversion. ProspectDNA provides business leaders the digital tools and strategies to scale quickly.
The LaneAxis Sales Team continues to grow at such a rapid pace, our corporate office in Newport Beach, California, is bursting at the seams. We are now in the process of securing additional office space to accommodate our growing roster of sales vets. Our hiring spree will continue over the next few months.
On a side note, the Marketing and Sales Teams are in the process of developing a marketing campaign focused on Hispanic (and specifically Spanish-speaking) truckers, which represent a large segment of the U.S. truck driving force.
We hope you’re pleased to hear these important updates… and the good is there are more to come!
Also a quick reminder: make sure to whitelist the email address customerservice@laneaxis.com to make sure our updates aren’t being detoured into your spam folder.
As always, we thank you for your continued support #LaneAxisNation.
Best,
-Team LaneAxis
Hello LaneAxis Shareholders and Supporters,
LaneAxis is once again expanding its IP arsenal by seeking patent protection for a platform that verifies carrier insurance documents via NFTs, Smart Contracts, and Blockchain. This solves a major pain point in freight transportation.
“This represents another major step in restoring trust and transparency between shippers and carriers,” says LaneAxis COO Mason Burnett.
Read the full press release here.
Make sure to share this news with your friends, family, colleagues and professional network.
...And stay tuned - more big announcement are on the way.
Best,
-Team LaneAxis
Hello LaneAxis Shareholders and Supporters,
As we approach the end of Q1 2022 (Wow), LaneAxis is finalizing some major initiatives, expanding our Intellectual Property, and laying the groundwork for some exciting growth in the months to come.
Next week we will finish up some legal patent filings which limits what we can disclose at this point, but we hope to fully share these important announcements in next month’s update.
Closing a Major Loophole in Shipper-Carrier Contracts
LaneAxis has often stated that the biggest barrier preventing the development of a large scale direct freight model is the inability of Shippers to manage contractual relationships with hundreds or thousands of small Carriers. Hence the existence of the outsized and ultimately unnecessary freight brokerage industry.
As a “Brokerless-Direct” solution, LaneAxis has already broken down this major obstacle by developing a standard self-executing network smart contract that can be customized to a Shipper’s specific requirements. Any Carrier who wants to work with that Shipper must accept their contract, which will be monitored and managed by the LaneAxis platform – and more specifically by the LaneAxis smart contract built on blockchain.
Yet one major issue has persisted: verifying a Carrier’s insurance documents. Currently an entire industry exists for the sole purpose of calling insurance companies by phone to verify a Carrier’s Certificate of Insurance. It is not difficult to forge or manipulate a COI, which unfortunately a small – but not insignificant – number of Carriers have done.
LaneAxis will release a novel and fully developed method to electronically ensure the validity of insurance documents, eliminating the possibility of forging COIs monitored by the network. While we can’t reveal more than that at this point, what we can say is LaneAxis is now poised to disrupt and ultimately eliminate yet another unnecessary and costly intermediary: third party companies that verify Carrier insurance policies via phone calls. Closing this loophole essentially cements the ability for Shippers to work directly with thousands of small Carriers simultaneously via the LaneAxis platform. It also represents a further expansion of our Intellectual Property (IP) value.
It bears reiterating that at its core LaneAxis is – and always has been – a software company. All of our products, services and revenue streams derive from our patented core SaaS model, which will never change. Although some may paint us as a blockchain-focused company, the term “blockchain” and its associated terms such as cryptocurrency and smart contracts are essentially fancy sounding derivatives of software development. This was expressed eloquently by StartEngine’s paid spokesperson Kevin O’Leary (Shark Tank’s “Mr. Wonderful”) in a recent interview, in which he stated:
"If you invest in Microsoft and Google and Amazon and so many of these other platforms, what is the core of what you're investing? It's basically software. Google is software. Well, bitcoin is not a coin - it's actually software. The blockchain is software. Ethereum is software…. So the real decision is if you're willing to invest in software because it's a productivity tool as an equity - such as Google - why wouldn't you invest in software, such as Ethereum? Because it provides a service - particularly in payment systems - that is being used globally."
That distinction is essential to understanding LaneAxis’ revenue and business model as it relates to its incorporation of “Web 3.0” in the transportation industry and beyond.
Partnership with High-Level Government Liaison
Another important piece of our IP is the patent-pending Federal Transportation Network Platform designed to streamline and secure the supply chains of government agencies across the globe, starting with the United States.
To that end, LaneAxis is pleased to announce a new partnership with Boardman USA, a public policy consultancy helmed and founded by Paul Boardman.
Paul Boardman
Paul has a long history in politics and government service - and the contacts to prove it. Paul is a former two-time nominee for the U.S. House of Representatives in West Los Angeles’ 29th district, which includes the high profile enclaves of Bel Air, Beverly Hills, Brentwood, Hollywood, Santa Monica and a portion of the San Fernando Valley. Paul won contested primaries in the highly competitive district with 78% of the vote in 1994 and 82% of the vote in 1996.
Paul with Senator Bob Dole in 1996
Paul worked with Congressman Sonny Bono from 1994 through 1996
Paul is also CEO of American Enterprise Radio and Managing Director/Founder of the Economic Surge Corporation.
Paul shared his vision for LaneAxis and specific goals for the partnership:
"The U.S. Federal Government is most certainly in the cargo business, from the military to disaster relief to transportation oversight. The applications offered by LaneAxis are relevant to almost every federal agency including those tasked with managing government budgets, protecting and saving lives, and enhancing the quality of life for all Americans. In addition, there is the potential for spinoff applications that we do not yet know of but will find out in due course.
The Phase I goal of our partnership is to introduce LaneAxis’ proprietary capabilities to every federal government agency. Phase II will focus on procuring pilot projects with as many agencies as possible as fast as possible. Boardman USA's overarching goal is to secure the first pilot project in a three-month timeframe from the Phase I introduction."
New Senior Level Sales Hires
LaneAxis continues to expand its inbound and outbound call centers with a focus on recruiting and onboarding new Carriers and Shippers into the network. Currently LaneAxis’ call center consists of more than a dozen people working full time. Over the next few months the goal is to expand the call center to approximately 150 people.
Internally, LaneAxis is pleased to announce the hiring of two additional full-time Sales and Business Development professionals.
Johnny Nguyen is a seasoned Business Development Specialist with a wide range of industry experiences including eCommerce fulfillment, sports venue hospitality, inbound contact call center, and payment processing. Johnny has a wide personal network globally spanning from North America to Europe to Southeast Asia.
Maximiliano (Max) Lucero is a confident and convincing Sales Executive with experience in multiple fields including digital marketing, business development, recruiting, and event promotion. He also devotes his time and skills to assisting nonprofit organizations. Max is continually exploring ways to find and fill gaps in business processes. He’s passionate about entrepreneurship, corporate social responsibility (CSR), and philanthropy.
Both Johnny and Max are working out of LaneAxis’ corporate headquarters in Newport Beach, California.
With these two latest additions, LaneAxis’ internal Sales Team now boasts nearly 10 full time staff members, each bringing a wealth of experience in numerous relevant and distinct disciplines including supply chain, trucking, outbound Sales, customer/client relations, and business development. Join us in welcoming Johnny and Max to the LaneAxis Team.
As you can see, LaneAxis’ momentum continues unobstructed and with a strong tailwind at our backs.
Again, stay tuned for some exciting announcements in the weeks to come.
As always, we thank you for your continued support of The LaneAxis Direct Freight Network.
Best,
-Team LaneAxis
Hello LaneAxis Shareholders and Supporters,
2022 is off and running, as is LaneAxis. We just unveiled a new website, we’re onboarding more Shippers and Carriers every day, increasing our network load volume, and expanding our team in all directions. We’re very excited about several pending announcements on the horizon, but first let’s get you up to speed on what’s happening now.
Sales Team Focused on Key Midwest and Southern Shipping Lanes
\The LaneAxis Sales Team, helmed by supply chain vet Robert Moorhead, is strategically targeting several Midwest and Southern states stretching from Illinois south to Georgia. We’ve launched an aggressive outbound call campaign to identify the most profitable and prominent lanes requested by Carriers and Shippers alike in these regions. In this relatively early stage of our network growth, we are gathering and collating this data to initiate matchmaking between Truckers and Shippers likely to make good business partners – sans freight brokers. We have successfully paired several Shippers and Carriers based on common freight types and lanes, an endeavor that will ultimately be conducted by Artificial Intelligence and Machine Learning.
The supply chain crisis that’s now approaching its third year is showing some signs of improvement – but there’s a long way to go before domestic and global freight movements return to any sign of “normalcy” – if ever. Frankly, the old “normal” should not be revisited. The direct, transparent network model of tendering freight is the long-term solution to the supply chain chaos we’ve all endured. In this roughly five minute video, we sit down with Robert Moorhead, Director of Shipping Marketing & Sales for LaneAxis, to discuss the ongoing trends and troubles of the freight transportation sector - and how LaneAxis is making inroads in educating Shippers and Carriers alike about the transformational nature of our solution. It’s an engaging and informative discussion we think you’ll enjoy:
Sales Team Expansion
While on the subject of our sales team, we’d like to introduce you to the latest industry veteran joining our rapidly expanding squad.
Tech vet James Foy joins LaneAxis Sales Team
James Foy is assuming a senior Shipper outreach role in our Sales Department. Based out of Colorado, James says he “got tired of being the only Hispanic in the room” early in his career, which led him to take his 20 years in technology to make a greater difference in his community. His technical career has been focused on enterprise software in Big Data and Analytics from both a global and domestic level. He has worked with many trailblazers throughout his career including those who started the Open Source Revolution and those who helped change the way we conduct everyday financial transactions. He has also worked with domestic and international startups and led efforts around lead generation and SME sales. He has capitalized on his problem-solving skills to address why there are so few Hispanics working in technology, and why so few Hispanic startups get funded. James is the Founder of "Hispanics and Technology," an organization that supports and promotes Hispanic professionals as well as economic empowerment. Hispanics and Technology, while being founded only two years ago, has grown to over 700 members with a sister organization that pushes its membership to over 3,000.
James has been very active in various activities on both the state and local levels. He was appointed Vice-Chair of a study by the Colorado Department of Agriculture that centered around Blockchain and Food Safety. He has been recognized by the Colorado Hispanic Chamber as Volunteer of the Year, has served on various neighborhood boards, and is active in his local parish. Please help us in welcoming James to the LaneAxis family.
New Website Unveiled
The reimagined and redesigned LaneAxis.com website made its big debut last week. Clean, stylish and informative, the always evolving site will serve not just as a beacon for information and engagement, it is also the gateway to the LaneAxis Shipper and Carrier shipment command portals.
Of note, we are pioneering a new industry term/hashtag that we hope you will all help us gain traction: #DeTran or #DeTrans, which is short for Decentralized Transportation. This is more than clever wordplay, it is a powerful new concept that crystalizes the LaneAxis mission.
As we bolster the look and feel of our public facing website, we also continue to make continual UI and UX updates to our backend portal and Network Mobile App. Additionally, we are making onboarding easier for Shippers and Carriers by adding “app cues” to guide new users through the process of setting up their profiles and quickly get loads posted and tendered through the system. This also includes the development of new explainer videos, which we will be debuting soon. We are currently scripting and storyboarding our new videos and hope to publish the final versions in the next few weeks.
LaneAxis “Link Tree”
In addition to expanding our Sales Team, we’ve added new members to our social media and marketing departments. As part of this effort we’ve built a social media “Link Tree” – essentially a single link that guides visitors to all of our public-facing social platforms, including our blockchain and token initiatives.
We invite you to bookmark this link (https://linktr.ee/LaneAxis)
and share it far and wide. It’s a convenient – and frankly stylish – way of sharing all of our corporate and social platforms with the world.
Blockchain, Smart Contract & NFT Updates
LaneAxis has already completed the design and engineering of its standard network smart contract for loads run through the system. We are now working on separate functionality that will allow Shippers to amend and/or insert custom clauses into the smart contract on a per-load basis. This flexibility will allow Shippers to insert load-specific requirements into the smart contract, such as insurance minimums or temperature requirements for perishable goods.
Speaking of blockchain and the crypto world, many of you may have noticed the recent pullback in the overall cryptocurrency market. We've stated this previously but it bears repeating: the AXIS Utility Token is just that – a true utility token that validates 35 load level events and 6 key shipment documents. In other words, the AXIS Token operates independently of the whims of the cryptocurrency market at large. The AXIS Token's primary purpose is to provide stakeholders API access to the transportation network data stored in the blockchain. Our main focus remains on growing the Direct Network. At present we are not overly concerned with price fluctuations for the AXIS Token. The Token's growth will happen organically as demand and utilities for the network continue to grow.
On a related note, we are in the process of redesigning our AXIS Token website. We're pleased to announce the new site will mark the release of several shipment and supply chain related NFTs (Non-fungible Tokens). We will also be releasing one major NFT that will be marketed directly to insurance companies.
As mentioned earlier, we have several other exciting announcements on the horizon. Tempting as it is, we must hold off on disclosing these announcements for now. But rest assured, more big things lie ahead for LaneAxis and our 6,000+ valued shareholders.
As always, thank you for your continued support #LaneAxisNation.
Best,
-Team LaneAxis
Hello LaneAxis Shareholders and Supporters,
Well, another eventful year has come and gone. We hope 2022 surpasses your every aspiration, both personally and professionally. Above all, we wish you and your loved ones a healthy year ahead.
LaneAxis' mission for 2022 can be succinctly summed up in one word: growth. That means growing our Shipper/Carrier network, growing our revenue, growing our team, growing our tech and growing our momentum to achieve rapid scalability.
For this month's update, LaneAxis Founder & CEO Rick Burnett extends his appreciation for all your support, and also discusses the company's goals for the year ahead amid the ongoing supply chain chaos.
Once again, thank you for your continued support #LaneAxisNation.
Now it's back to work!
Best,
-Team LaneAxis
Hello LaneAxis Shareholders and Supporters,
What a year. LaneAxis’ progress in 2021 has been both important and impressive. Our Reg. CF campaign was a rousing success, having raised $5 million in 5 months – the second fastest campaign to achieve such a feat.
We now enter 2022 on the precipice of revolutionizing the transportation industry.
Government Blockchain Association Partnership
The LaneAxis Direct Network continues to attract attention from organizations in the logistics, investment, blockchain, and government supply chain sectors. Now, more than ever, government agencies are looking for next generation solutions to mitigate supply chain crises such as the one we currently find ourselves in.
LaneAxis is pleased to announce we are partnering with the Northwest chapter of the Government Blockchain Association, which is based nationally out of Fairfax, Virginia. LaneAxis’ recent patent application to establish a Federal Transportation Network aligns directly with the GBA’s stated mission:
“GBA connects people and organizations with blockchain technology-based solutions to problems typically faced by government entities. Our mission is to bring together all levels of governments from around the world with various industries for creating helpful dialogue that facilitates the efficient, ethical, and rational adoption of blockchain technology to increase the quality of life for all citizens on a global level”.
It’s important to note that the GBA is not an official government organization, but rather an international nonprofit professional association that promotes blockchain technology solutions to government agencies.
LaneAxis will be working directly with Aleks Vorobets, the West Coast and Canada Lead for the GBA.
Says Vorobets:
“The Federal Government is focused on blockchain interoperability, and they are hungry for solutions. Their appetite for public/private partnerships has never been higher. Not only do they want to work with the IBMs and Oracles of the world, they want to work with small and medium sized tech companies who are introducing novel solutions to longstanding problems. We aim to identify strategic partnerships within Public, Private, and non profit sectors with the overarching goal of implementing LaneAxis as the Prime Contract recipient for developing a Secure Motor Carrier Safety Data Information Exchange; and a system that uses blockchain technology to create a secure transaction platform with a distributed ledger.”
Revamped Website | System Updates
We are putting the finishing touches on our new public facing website, and continuing to improve the user experience for the backend portal based on continual feedback from our network Carriers and Shippers.
Here is a sneak peek at our new homepage:
The sleek new design includes a revised TWO-STEP signup process for Shippers. Rather than a standard “call to action” to join the LaneAxis Network, we are enticing them from the beginning to post a load and view all of their Carrier options for free. To view the results - most notably the number and names of Carriers running their preferred lanes - Shippers must provide an email address and create a password. Even if the Shipper abandons the process before completing registration, our platform will collect their contact data for follow-up from our sales team.
Shipper Onboarding - Create Shipment and Register in Two Steps
Also of note, we are adding a 24/7 customer service phone number to assist Shippers and Carriers at any time. As we all know, freight transportation never sleeps.
On the backend portal, we have refined our landing pages on both desktop and mobile. Upgraded features/notifications include:
Carrier Portal Home Screen
Driver App Home Screen
Third Party Subscriptions to Utilize LaneAxis Blockchain
Ideally, 100% of all freight shipments will eventually be generated by Shippers and Carriers directly connected and contracted with each other inside the LaneAxis ecosystem.
While we pursue that lofty goal, LaneAxis will introduce a Blockchain Subscription Model for organizations outside the Network who want to utilize the LaneAxis blockchain for shipment management. This subscription model will also apply to data bundles made available for interested third parties such as insurance companies.
External organizations will have three subscription models to choose from:
This subscription model will add another revenue stream for LaneAxis - importantly in the form of monthly recurring charges. These services will also be made available on an à la carte basis at a higher price point.
Leveraging NFTs for Shipment Security
2021 has undoubtedly been the year of the NFT. Non-fungible tokens are unique digital assets stored on the blockchain that are coded to guarantee authenticity and singular proof-of-ownership. NFTs can represent real world objects such as music, art, video games or collectibles. In Q3 of 2021, NFT trading volume hit a staggering $10.7 billion.
NFTs have many use cases, including for the supply chain. LaneAxis will utilize NFTs to validate barcodes, QR codes, and RFID chips, among other applications. This will prevent the tampering or forgery of these critical identification tags, and will strengthen our ability to manage and secure freight movements beyond trucking and into multi-modal segments such as shipping, air and rail. AXIS Tokens will validate the NFTs, which will be stored on the LaneAxis blockchain. LaneAxis may expand its use-cases for developing and storing NFTs on its blockchain in the future.
Read this article to learn more about how NFTs can be applied to the supply chain in addition to protecting intellectual property.
And Finally…
We want to welcome our newest team member, Justin Nguyen, who will take on a senior role in our Shipper Outreach Team. Justin boasts experience in import-export shipping, and will be a valuable asset as we expand our services to multi-modal forms of transportation including drayage – which is one of the major issues currently stifling the offloading and movement of containers at major shipping docks.
Thank you again for your enthusiastic support of the LaneAxis Direct Network. As you can see, we are rolling into 2022 at full speed.
We wish you and your loved ones the happiest of holidays, as well as a healthy and prosperous new year.
Best,
-Team LaneAxis
Hello LaneAxis Shareholders and Supporters,
Hard to believe, but the holidays are here and 2021 is winding down.
There’s plenty to get to in this month’s update as we start looking ahead to 2022 and our plans for major growth and expansion.
Scaling Up
Network growth is the name of the game, and remains our primary focus heading into the new year. Our primary sales team based out of Detroit continues to make inroads focusing on Shippers in the automotive industry. The team has narrowed its immediate focus on OEMs in four core supplier sectors:
These four commodities are always in demand and constantly in-transit. Our Detroit team knows the auto industry inside-out, and is both recruiting and educating auto-related Shippers on the efficiencies and incredible value-adds that the LaneAxis Network can bring them.
Beyond the auto industry, our Shipper integration team is connecting with the hundreds of companies already in our network – which covers a wide spectrum of industries. We are in the process of adding new team members to our Shipper and Carrier integration teams to allow us to scale up faster.
We’ve seen a notable increase in the number of Shippers signing up with LaneAxis over the past month, and will soon be increasing our advertising and marketing spend to target other specific industries including Consumer Packaged Goods (CPG) and refrigerated goods.
On the Carrier side, truckers continue to join us in steady numbers as they seek to escape the clutches of the broker-dominated freight acquisition landscape. We will continue to work closely with our partners at the American Association of Owner Operators (AAOO) to increase Carrier membership and engagement.
We’re also in the process of rebuilding/reimagining our home website, LaneAxis.com, to present a more powerful, dynamic and informative introduction to our solution. This includes creating new instructional content in the form of updated demo and explainer videos/tutorials. This, too, is a key element of our efforts to scale up. The new website will be unveiled in the next few weeks.
Finally, we have an exciting update that we’re keeping close to the vest for now, but suffice it to say will help catapult our growth (i.e. "scaling up") in the coming year. Stay tuned.
Expanding Out
When we use the term “expanding out,” we’re referring to new initiatives not directly related to network growth, but very much related to our core competencies and our ability to target a wide spectrum of verticals.
First and foremost, as you may have heard by now, LaneAxis has filed a patent application for a “Federal Transportation Network” platform. LaneAxis is applying its proprietary technology with the goal of helping Homeland Security and other federal agencies better manage supply chain emergencies such as pandemics and clogged-up ports.
Click here to read the press release.
LaneAxis CEO and Founder Rick Burnett also addressed this initiative, and the rationale behind our patent filing, in this short video which you can watch below:
LaneAxis also recently addressed the current “supply chain crisis” at major ports, specifically the ports of Los Angeles and Long Beach, and what LaneAxis can do about it.
Click here to read our analysis in our latest blog.
Number of trucking companies in LaneAxis database — 82,000+ in California; 30,000+ near L.A./Long Beach
It's important to stress, LaneAxis remains laser focused on our core mission of growing the Shipper-Carrier Direct Network, and optimizing the SaaS and blockchain tech that supports it. That will always remain priority number one.
Blockchain Progress and LaneAxis Case Study
While on the subject of the cryptoshpere, LaneAxis continues to make steady progress on our blockchain and native digital asset integration. Our internal tech team is working closely with our partners at Pixelplex to fine-tune the Shipper-Carrier Smart Contract that will govern all freight movements.
Pixelplex – widely regarded as one of the world’s leading blockchain development firms – recently highlighted LaneAxis on its website in a very complimentary and informative case study, which you can read here.
Pixelplex highlights LaneAxis project in new Case Study
With offices in New York, London, Tokyo, Seoul, Switzerland and Belarus – not to mention a global portfolio of high-profile clients – Pixelplex only works with the best. We’re thrilled, as all shareholders should be, to have them on “our side” as we build out a world-class, blockchain-backed solution for the global supply chain.
As Thanksgiving nears here in the United States, we at LaneAxis extend a very sincere “thank you” to our 7,500+ shareholders for your continued support, encouragement and enthusiasm.
Best,
-Team LaneAxis
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