Kari Gran

Women-owned, clean, sustainable skincare.

Kari Gran

Women-owned, clean, sustainable skincare.

Seattle, WA
Consumer Products
E-Commerce
Kari Gran Skincare is a pioneer in the rapidly-growing clean beauty business, headed by passionate female founders disrupting the category with differentiated products targeting an underserved market; women 40+ experiencing dry skin due to menopause. We know the stresses and challenges that come with dry skin, but more importantly, we also know the solution.

$192,161

raised
158
Investors
$11M
Valuation
$0.77
Price per Share
$249.48
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$192,161

raised
158
Investors
$11M
Valuation
$0.77
Price per Share
$249.48
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Kari Gran:

$249+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
($500+) The Better Balm Tier
15% discount on all products for 1 year
$1,000+
Investment
($1,000+) The Magic Mini Kit Tier
20% discount on all products for 1 year Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing.
$2,500+
Investment
($2,500+) The Essential SPF Tier
25% discount on all products for 1 year Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing.
$5,000+
Investment
($5,000+) The Hydrating Duo Tier
30% discount on all products for 1 year 5% Bonus Shares Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing.
$10,000+
Investment
($10,000+) The Mighty Big 3 Tier
40% discount on all products for 1 year 10% Bonus Shares Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing.
$20,000+
Investment
($20,000+) The Complete KG System Tier
50% discount on product for 1 year 15% Bonus Shares Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing, and a private skincare/makeup consultation for 1

Reasons to Invest

We are pioneers in the burgeoning clean skincare industry with an established line of premium products that are organic, naturally derived, and non-GMO. Our customers are wildly loyal and repeat purchases accounted for 68% of revenue in 2021.
We have maintained strong financial progress and momentum with over $8.5 million in sales-to-date, and the ability to scale rapidly.
Kari Gran fills a significant gap in the market. There are 83-million women over the age of 40 in the U.S. alone, and they’re looking for solutions for their changing skin due to natural estrogen depletion.*

*Information provided by Statista (source)

OVERVIEW



Kari Gran Skincare is a woman-owned and operated business. We have a deep understanding of our customers’ hopes, dreams, and desires because they’re the same as ours. We’re passionate about bringing high-quality products, honesty, and transparency to an oversaturated industry. 




We are pioneers in the clean beauty business with a line of differentiated products targeting a largely ignored market; women over 40. Our broad appeal and revolutionary skin solutions have already created a loyal customer base.




The Problem


Anti-aging skin products on the market overpromise and underdeliver.  

A lifetime of advertisements for miracle products that claim to take 20 years off overnight have created healthy skepticism around anti-aging products, especially with older women.


As skin ages, it can become dry, flaky, and dull due to estrogen depletion, and the loss of collagen and natural oils (source). Women experiencing these unwelcome side effects of aging want simple, effective solutions. 


Aging doesn’t mean we need more skincare products, it means we need better ones. Kari Gran products contain no added water, only 100% naturally nourishing ingredients that result in softer, fresher skin.




THE SOLUTION


A clean skincare line made by women, for women

Kari Gran skincare is simple and solution-based. We don’t believe in negative marketing about aging or fear tactics to get women to buy. We want every woman to feel her best and have carefully crafted each of our products to restore and rejuvenate the skin. 


We don’t use added water, fillers, or synthetic fragrances, so customers receive our products in their most potent state possible to maximize efficacy. We believe this commitment to quality has created our wildly loyal customers. Repeat purchases accounted for 68% of revenue in 2021


We ship free every day of the week using eco-conscious packaging, and have a no-questions-asked return policy. We even have a subscription option to ensure customers never run out.




  • Natural Ingredients. We use the highest quality organic, naturally derived,  and non-GMO ingredients. Even our product scents come directly from the source – no added synthetic fragrances.
  • Oil-Based Skincare. Other moisturizers can be 70% water or more. Instead, we pack each product with 100% pure product that nourishes, moisturizes, and strengthens skin.
  • Fast and easy shipping.  All orders are eco-consciously packed and shipped seven days a week. Always free shipping.
  • Easy returns. We have a “no questions asked” return policy which further endears us to our customers, yet our return rate is well below industry averages. 


*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success

(source, source)




THE MARKET


Focused on an underserved audience in a fast-growing market 

Kari Gran is uniquely positioned as an independent clean beauty brand focused on a largely ignored audience.


Clean beauty has gone from a buzzword to a complete shift within the beauty and skincare industries. What was once a trend is now an expectation that heavily influences a consumer’s purchasing decision. In fact, clean beauty is one of the fastest-growing segments in the beauty industry, worth over $5-billion, and is expected to grow to over $11-billion in the next 5 years (source).



Just like clean beauty, independent and niche brands are having a moment. Reports have proven that small business is the new big business, following sales trends that show consumers want to know who they’re buying from

By 2025, 
1.1 billion women worldwide will either be experiencing perimenopause, menopause, or be post-menopausal. This is a huge audience that often goes unrepresented. Menopause creates specific skincare needs that can’t always be addressed by mixing and matching current products. By focusing on these women, we’re able to tailor our messaging and product line specifically for them.






WHY INVEST


Broad appeal, competitive differentiation, and a strong, loyal consumer base

Kari Gran is a fully functioning in-market business, with growing sales-to-date of over $8.5-million. Our current product line consists of seven categories; skincare, lip, SPF, makeup, soap, accessories, and gifts. 


Led by experienced women, we've grown our Amazon presence, distributed across the United States and Canada, and created what we believe is an amazing e-commerce experience at karigran.com. We've also obtained shelf space in leading clean beauty retailers such as Credo and Detox Market, and sell our products online through Saks, Macy’s, and The Grove Collaborative. We recently received regulatory approval to launch the Kari Gran line in the UK and the European Union.


Kari Gran Skincare is a pioneer in the rapidly-growing clean beauty business, headed by passionate female founders disrupting the category with differentiated products targeting an underserved market; women 40+ experiencing dry skin due to menopause. Kari Gran’s broad appeal and competitive differentiation have generated a strong consumer base with fiercely–loyal customers.  An investment in Kari Gran Inc. is an opportunity to ride the wave of one of the fastest-growing segments of the $483-billion global beauty business.





Subscript

In the Press

Cosmopolitan

15 BEST MINERAL SUNSCREENS FOR EVERYDAY SKIN PROTECTION

Shape

THE BEST LIP BALMS TO RECURE YOUR CHAPPED LIPS

The Zoe Report

The Sunscreen Problem That Might Be Affecting you Now

Elle

Seven Surfers Reveal the Face Sunscreens They Trust Most

Good Housekeeping

15 Best Cleansing Oils to Clean and Soften Skin at the Same Time

Allure

27 Beauty Stocking Stuffers that Seem More Expensive than They Actually Are

Offering Summary


Company

:

Kari Gran Inc.

Corporate Address

:

1735 Westlake Ave. N. Suite 110, Seattle, WA 98109

Offering Minimum

:

$9,999.99

Offering Maximum

:

$1,069,999.70

Minimum Investment Amount

(per investor)

:

$249.48











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

12,987

Maximum Number of Shares Offered

:

1,389,610

Price per Share

:

$0.77

Pre-Money Valuation

:

$10,976,420.84











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based

Friends and Family Early Birds

Invest within the first 7 days and receive an additional 20% bonus shares.

Super Early Bird Bonus

Invest within the second 7 days and receive an additional 15% bonus shares.

Early Bird Bonus

Invest within the third 7 days and receive an additional 10% bonus shares.

Amount-Based:

($500+) The Better Balm Tier

15% discount on all products for 1 year

($1,000+) The Magic Mini Kit Tier

20% discount on all products for 1 year

Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing.

($2,500+) The Essential SPF Tier

25% discount on all products for 1 year

Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing.

($5,000+) The Hydrating Duo Tier

30% discount on all products for 1 year

5% Bonus Shares

Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing.

($10,000+) The Mighty Big 3 Tier

40% discount on all products for 1 year

10% Bonus Shares

Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing.

($20,000+) The Complete KG System Tier

50% discount on product for 1 year

15% Bonus Shares

Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing, and a private skincare/makeup consultation for 1 with founder Kari Gran.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Kari Gran will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $0.77 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $77. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock. 

Insider Investment Notice

Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$483,637.00 USD
$360,276.00 USD
Cash And Cash Equivalents
$233,796.00 USD
$34,890.00 USD
Accounts Receivable
$29,363.00 USD
$53,840.00 USD
Short Term Debt
$640,008.00 USD
$112,230.00 USD
Long Term Debt
$0.00 USD
$202,351.00 USD
Revenues And Sales
$1,653,896.00 USD
$1,373,558.00 USD
Costs Of Goods Sold
$453,972.00 USD
$305,365.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$610,901.00 USD
-$380,002.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Female Founders Lisa & Kari Featured in Authority Magazine

2 days ago

We were recently interviewed by Authority Magazine as part of series about ”Why We Need More Women Founders”. Authority Magazine is devoted to sharing interesting feature interviews of people who are authorities in Business, Film, Sports, and Tech. We had to dive into our past, how we got started, and our thoughts on what is currently holding women back from founding companies and acquiring funding for growth. Thank you to Authority for the interview, which you can read here Female Founders:  Kari & Lisa

Authority Magazine has 82,481,884 unique monthly visitors.


Stamp of approval from Environmental Working Group

4 days ago

It's an honor to be included in the EWG’s 2022 Guide to Sunscreens again! 

EWG scientists reviewed more than 1,800 products with SPF for this year’s guide, but only 500 met the stringent standards for adequate sun protection without using health-harming ingredients.  Our Essential SPF (all three tinted shades plus our original formula) have met the criteria for daily use in the category of best moisturizer with SPF and we couldn’t agree more.

And here's a link to the complete report.  https://www.ewg.org/sunscreen/report/executive-summary/

Our Community Joins In--Insider Investment Notice

5 days ago

We're excited to see our community come in and invest in Kari Gran!

Our Insiders have invested a total of $27,336.90 into the offering.

We hope you'll join us as well.

Please refer to the Company's offering materials for further information and refer to the Company's Risk Factors.

Trendio--When technology, shopping & beauty intersect with Kari Gran.

6 days ago

When your business is in the same neighborhood as Amazon, Facebook and Google—you can get in on some exciting new ideas.  So when the founder of Trendio, Alex Perez-Tenessa, and his team of beauty big shots came calling, we were all in.

We're psyched to be part of the beta launch this summer along with other premium brands looking to reach new customers through innovation.  This town has a history of incubating business ideas that can seriously mix it up!  It's exciting to part of something new.  Here's the link for more details Trendio

Women Don’t Need Mentors. They Need More Investment Money.

9 days ago

42% of US businesses are woman-owned, yet only 2.3% of venture capital went to women entrepreneurs in 2020, and that was down from the high of 2.8% in 2019.  Kari Gran is not just an idea, but a proven business that just needs capital to grow.  This team of women know how to get 'er done, 7 days a week, all year long.  Come join in our mission.

70% of our committed investors are loyal customers and boy are they vocal!

11 days ago

I'm thrilled at the opportunity to invest in Kari Gran! I have been using your products since I lived in Seattle (moved away in 2017) and love them. I couldn't be happier with the opportunity to help other female entrepreneurs reach more women.   – Tory

I already invested!! So excited about this opportunity to support your business and make sure my favorite skincare stays available forever. I only wish I had more to invest. Best of luck as you grow!  – Rachel

I’m so excited to be a part of this exciting phase.  I absolutely love Kari Gran, and I thank you for your commitment to our earth and to women’s health.  Brava!    – Ingrid

Invested and couldn’t be more excited! I started using your products years ago and fell in love! I will continue to share with everyone I know this fabulous opportunity to invest!   – Robin

Hello from the Dominican Republic! I just wanted to send a big congrats to you and Kari on the crowdfunding campaign.  My mom just told us about it so we just invested, too! I use nothing else on my skin but Kari Gran and have been since 2013. I believe so much in the products, so I just wanted to share my excitement, and tell you congrats. Love what you guys are doing.   – Ashley 

I invested! So excited! Thank you!   – Jeanne

Cheers!

Lisa & Kari

Lip Whip Sales Come Roaring Back

12 days ago

 March 2020. One day our Lip Whip ecommerce sales were sliced in half, almost overnight. Turns out the entire lip-product industry went into a tailspin when covid hit and women started wearing masks.

 But there’s light at the end of the tunnel. Through April, our Lip Whip sales are up 22% over last year. And if we can get back to pre-pandemic levels, we will more than double our ecommerce Lip Whip sales over the coming year.

Lip Whip is an easy, good margin, and popular add-on for our loyal skincare customers. That’s why we just launched a new Lip Whip color and featured Lip Whip heavily in our Mother’s Day promotion. We’re focused on reminding women they need to keep those lips hydrated now that they’re coming out from hiding.

 Cheers!

Lisa & Kari

A chicken in every pot and sunscreen for all!

16 days ago

This unidentified 69-year-old trucker has been on the road for 28 years and his face illustrates the damage and premature aging that is caused by the sun.  This is why our SPF Mantra has always been:  SPF all day, every day, all year.  Our SPF protects from UVA & UVB rays and blue light.  It is also reef and ocean safe as we only use non-nano zinc oxide.

Next week we are launching our 10% off promotion, so our beloved customers can catch a small break and stock up for the year.  SPF is also a great driver of new customer acquisition, so a little discount is sometimes all someone needs to step up and give us a try.

And when a couple of ladies from rainy Seattle tell you to wear SPF every day—women listen.

Kari Gran Customers Have Skin in the Game

19 days ago

Wowie.  Just saw the investor roll with names from the first week of our campaign and we are smacked with gratitude once again.  Out of 105 investors, over 70% are already Kari Gran customers!  And our info email line has been rocking with nothing but good wishes from our proud new investors, who were once just customers, but who are now business partners too.

Female-founded companies are raising more money than ever from venture capitalists, but in 2020 that was still only 2.3% of the pie.  So, when there is a system failure, you get creative.  The Kari Gran pitch is resonating to our mostly female customers, and now thanks to the funding platform StartEngine, we are at the table.

Lisa, CEO


Very Exciting New Product Launch

23 days ago

At Kari Gran we don’t believe in launching new products just because.  And we don’t fear-monger that our customers must use all of our products to have a healthy skin care routine.  New products need to fit into our ethos and serve a purpose to skin.  We believe Less is really More--so new product launches have real meaning to our brand and our customers respond.

 

For three years, Kari has been working on a new vitamin c formula slated to launch late this summer.   Packed with vitamin and antioxidant rich organic botanical oils, this new formula also contains a new “supercharged” ingredient that shows benefits similar to hyaluronic acid but without the tacky feeling and proven SPF boosting powers. We are excited as we know this glow inducing formula will be a big hit and is filling a genuine need for our customers.

 

Internally we have been testing and refining the formula for the last 6 months and have just released samples to a customer group for final testing and feedback.  We are on-track with packaging, ingredients, and production to make the launch in August.  We will also have a big PR and marketing push as a new core product from Kari Gran is a big deal.

Nordstrom Trunk Shows Confirmed

24 days ago

 Female Founders help each other—and it just happened again!

Ashley Johnson, founder of Mohala Eyewear https://mohalaeyewear.com/ graciously invited us to partner with them in upcoming trunk shows at flagship Nordstrom stores in Downtown Seattle (May 13) and Bellevue (May 14).

There will be in-store, social and email product giveaways, along with all the social media sharing between Nordstrom, Mohala and Kari Gran that we can push out.

On a personal note, it is always great to be involved with such a prestigious retailer, especially when it is Nordstrom, where Kari and Lisa both learned the retail ropes themselves.  The customer service ethos at Nordstrom is legendary and we strive to duplicate it, in everything we do.

It's always Earth Day at Kari Gran!

27 days ago

Happy Earth Day,

We are excited to announce the start of our In-Office Collection Program for hard-to-recycle beauty packaging with the PACT Collective. This non-profit organization is bringing the beauty industry together to create more sustainable packaging.  As an inaugural member we’re working with other clean beauty companies like Ilia, Grove, Indie Lee, and more, to reduce, recycle, educate, innovate, and drive towards circularity.  

 For those in Seattle, come drop off your empty beauty products!  And for those of you in the rest of the country, remember all our glass & paper packaging is recyclable at your local facilities, and we are working hard to launch our mail-in program for all the difficult plastic pumps and lids, which you will see very soon.

We love being a member of PACT Collective--working with other beauty companies to share resources, ideas and to be part of the greater good.

Nice Press Hits Today

about 1 month ago

We hate bragging, but we love earned press coverage! Here are a couple of nice mentions that came through today.


 InStyle.com article featuring the Mineral Setting Powder in the story titled, “How to Get More Defined Cheekbones” (Media Impressions: 7,823,195).

https://www.instyle.com/beauty/how-to-get-more-defined-cheekbones

 BeautyNewsNYC.com article featuring the new Lip Whip in the story titled, “Beauty Best Bet of the Day: Kari Gran Lip Whip Peppermint Blush” (Media Impressions: 5,828)

 https://www.beautynewsnyc.com/beauty/beauty-best-bet-of-the-day-kari-gran-lip-whip-peppermint-blush/

KG Customers Show Support for Ethiopia & Our Ladies in Production!

about 1 month ago

In January we were presented with a wonderful opportunity to support and honor our Kari Gran production team--most of whom have immigrated from Ethiopia.  Ethiopia has been suffering through civil war, political unrest, drought, and covid.  We found the group Retrak Ethiopia with a long-track record helping the most vulnerable children living on the streets in Ethiopia, and we wanted to help.  We had a two-day flash sale in January with all profits going to https://www.globalgiving.org/fundraisers/4425/.  Our customers responded big time and we were able to send a very generous donation.  Just this morning we received a big thank you from the director of the program--and we now have smiles all around the office, knowing we were able to support our ladies in production and do a little good in the world.

Love is in the air

about 1 month ago

Wow, we are feeling the Kari Gran love! We’re getting off to a fast start, with over $50,000 committed investments in the first 3 days, and 78 followers. We have lots of exciting news coming, so watch this space for regular updates beginning next week.  In the meantime, we’ll be working hard to hydrate the skin of every woman on the planet and are so grateful for your support!

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