The K-9 Power Products offering is now closed and is no longer accepting investments.

K-9 Power Products

We Know Your Dog Is Family

K-9 Power Products

We Know Your Dog Is Family

Tampa, FL
Consumer Products
K9 Power has been making high quality, human-grade dog supplements for over 25 years. We have very loyal customers that include everyday pet owners and the most accomplished trainers, breeders and competitors.

$13,644

raised
24
Investors
$15M
Valuation
$7.75
Price per Share
$193.75
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$13,644

raised
24
Investors
$15M
Valuation
$7.75
Price per Share
$193.75
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on February 10, 2022 and is no longer accepting investments.

Reasons to Invest

Global pet supplement sales skyrocketed 21% in 2020 to nearly $800 million. Dogs make up 42% of that market with 44% of American households having at least one dog. 98% of dog owners consider their dog to be a family member.
Their supplements are made with the high quality ingredients and have high efficacy and bioavailability, and they are USDA, FDA, cGMP, and FSMA compliant with the strict ingredient requirements of the National Animal Supplement Council
Approximately $1.3 million in 2020 sales with approximately 10,000 new retail customers added

Overview


High quality supplements for higher quality of life


K9 Power makes expert approved, high-quality supplements to help your dog live a healthier, fuller life. Our mission started when one of our founders, John, whose passion for training police dogs led him to canine nutrition and the competitive working dog world. Daily supplements not only helped John’s competition dog to quickly recover from a shoulder injury, but they made him stronger and healthier to the point that he became a champion in the New England Championships and 6th overall in the US. 




It’s this passion that pushed us to develop human-grade formulas with whole foods and ingredients that are scientifically proven to improve your pup’s quality of life. We make a variety of supplements that will improve your dog’s skin and coat, digestive health, joints, and overall health, regardless of age.





THE PROBLEM


Most dog foods lack nutritional value


Much like humans, dogs need to have a well-rounded, nutritious diet. Also like humans, a staggering amount of food options for dogs are over-processed and lack proper nutritional value. Unlike humans, however, the dog food industry is not well regulated and “natural” and “premium” brands can often be misleading. (Source)




This lack of quality makes it more difficult for your dog to digest their food to absorb the vitamins and minerals that are in the standard kibble (Source). Even if food has the same nutritional value as a supplement, the food’s processing almost always decreases bioavailability (how easily your dog absorbs nutrients.)


There are serious repercussions of your dog not getting proper nutrition. Malnutrition is a serious threat to your dog’s quality of life. It can lead to depression, skin disorders, kidney disease, joint pain, and it can even lead to death if not addressed soon enough (Source). The true tragedy of malnutrition is that it should be an entirely avoidable problem altogether.





THE SOLUTION


Safe, trusted supplements for dogs


K9 Power manufactures  the highest quality life-stage and symptom specific supplements for your canine companion. Our products use pure ingredients from premier human-grade suppliers that meet all good manufacturing practices. We formulated  our supplements to better the lives of all dogs no matter their age, size, or breed.


Operating  our own 14,000 square foot production facility allows us to  control the manufacturing process from start to finish. This enables us to maintain the strictest quality control practices and ensure a superior product for our dogs and yours.



   

 


THE MARKET


A pandemic-proof business model


It’s easy to boast about our products’ superior quality, but sales numbers show that K9 Power isn’t all bark. According to market research firm, Packaged Facts, the pandemic fueled the pet supplement market to $800 million. (Source) Our first consistent marketing campaign took place in 2020, and it yielded great results. We added 3,800 new clients in the last 12 months with a significant number being subscribers. 2020 gross revenue was $1.28 million with an increase in revenue by $222,704 in the last six months. We also added 10,000 retail customers in 2020 alone. Our 2020 revenue was up approximately 20% vs 2019. The first six months of 2020 show revenue increases of 59% over the first six month period of 2019. 


source: grandviewresearch


Simply put, our supplements are a cut above the rest. All K9 Power supplements are USDA, FDA, cGMP, and FSMA compliant, and we also adhere to the strict ingredient requirements of the National Animal Supplement Council. We work with various accomplished experts in dog nutrition who review all of our supplement formulas to ensure that every ingredient provides optimal nutrition for your pet. Our supplements are as safe for human owners to use as they are for dogs. Our supplements are made in powder form which  increases bioavailability and allows for easier introduction for picky eaters. 



We focus on DTC sales through our website, Amazon, and Chewy. Specifically, our website offers a subscription program where consumers can receive a monthly subscription package at a 15% discount. 


In addition to DTC sales, we partner with numerous independent pet retailers across the U.S and across the globe.  K9 Power is sold in Australia, Lithuania, Canada, South and Central America and Canada.


We manufacture all of our products ourselves. K9 Power believes using a contract manufacturer leaves room for error.  With our own 14,000 square foot production facility, we have the assurance that all production processes are performed at our exceptional standard of excellence. This business model establishes a level of transparency which is far from common in the dog supplement market, so you know that your dog is getting a real product with real health benefits.






OUR TRACTION


Results that speak for themselves


In the last 12 months we have seen significant growth as a result of our first concerted marketing campaign.



*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.


A major point of pride for us at K9 Power is stellar customer satisfaction. Our website and Amazon.com has scores of glowing reviews from happy dog owners who give their pups our supplements. We also have testimonials from rescue shelters that use our products to rehabilitate neglected dogs, as well as prominent breeders and trainers whose dogs have won competitions.




WHY INVEST


They aren’t dogs; they’re family

We started K9 Power with a simple mission: make the highest quality supplements to give your dog the highest quality life. From training police dogs to becoming the gold standard in dog supplements, we’ve always prioritized making dogs healthier. We spent years developing our products with veterinarians and health experts to make the best dog supplements possible, and our stellar sales numbers reflect that quality. Now, it’s time to get our product to even more dogs around the world. Meeting the highest quality standards has always been the hallmark of K9 Power and we will never change this mindset. Invest in your dog’s health.


Emoticons

Offering Summary


Company

:

K-9 Power Products, Inc.

Corporate Address

:

100 S Ashley Drive, Suite 1130, Tampa, FL 33602

Offering Minimum

:

$9,997.50

Offering Maximum

:

$1,069,996.00

Minimum Investment Amount

(per investor)

:

$193.75











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

1,290

Maximum Number of Shares Offered

:

138,064

Price per Share

:

$7.75

Pre-Money Valuation

:

$14,999,993.25











Voting Rights of Securities Sold in this Offering

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Investment Incentives*

Time-Based

Friends & Family: Invest in the first 48 hours of offering and receive 20% Bonus Shares.

Super Early Bird: Invest on days 3 thru 7 of offering and receive 15% Bonus Shares.

Early Bird: Invest on days 8 thru 14 of offering and receive 12% Bonus Shares.

Amount-Based

Tier 1 $200+: $20 Product Gift Card

Tier 2 $500+: 15% off Website Purchase

Tier 3 $1,000+: 20% off Website Purchase

Tier 4 $2,500+: 20% off Website Purchase For Life

Tier 5 $5,000+: 20% off Website Purchase For Life + 5% Bonus Shares

Tier 6 $10,000+: 20% off Website Purchase For Life + 10% Bonus Shares

*All perks occur when the offering is complete.

The 10% StartEngine Owners' Bonus

The Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $7.75 / share, you will receive 10 additional shares of Common Stock, meaning you'll own 110 shares for $775. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$936,745.00 USD
$920,203.00 USD
Cash And Cash Equivalents
$37,323.00 USD
$29,041.00 USD
Accounts Receivable
$114,742.00 USD
$101,977.00 USD
Short Term Debt
$214,868.00 USD
$120,677.00 USD
Long Term Debt
$1,188,660.00 USD
$894,178.00 USD
Revenues And Sales
$1,283,192.00 USD
$1,085,348.00 USD
Costs Of Goods Sold
$852,366.00 USD
$754,582.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$372,131.00 USD
-$172,323.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

K9 Power Signs Agreement with Walmart.com

10 months ago

The K9 Power Family is excited to announce our expansion into Walmart.com.  

We signed our WFS agreement today and our products will now be stocked at Walmart.com.  Although K9 Power Products have been available on Walmart.com for nearly a year now, the completion of the WFS agreement aligns with our inventory strategy and will enable orders to be fulfilled by Walmart.  

Walmart.com has innovation in mind when it comes to its online presence.  Last year Walmart debuted Alphabot, an inventory platform designed to pick, pack and deliver grocery orders faster than humans and with higher accuracy.  Walmart reports a 79% growth in its e-commerce line for 2021 and gained 8 million subscribers to its Walmart+ service.   

This expansion of our role within Walmart.com will yield a faster shipping process and a more streamlined experience for our customers.   To support this growth, we have our team hard at work to optimize our listings on Walmart.com

K9 Power Is Expanding Into Mexico and Canada

11 months ago

K9 Power is excited to announce an expansion of our partnership with Kaspien, a leader in eCommerce management of Amazon.com, Walmart.com, Target.com, and more.  Kaspien has more than 12 years of experience in the e-commerce marketplace and they specialize in maximizing growth for emerging and established brands.  

We have already observed an uptick in our Amazon sales figures, improvements in inventory management, and the capture of sales opportunities thru FBM strategies.   In addition to these enhancements, Kaspien is assisting K9 Power in refining our social media strategy to increase customer engagement and develop new customer connections.

With Kaspien's partnership, we are expanding our Amazon sales into Mexico and Canada. This will open two new revenue channels and provide customers in both of these countries opportunities to purchase K9 Power Products! 


K9 Power Network Keeps Growing

12 months ago

K9 Power continues to broaden its distribution network by partnering with top wholesalers, distributors, and eCommerce outlets.  We have recently added a dedicated salesperson to our team who is focused on growing our wholesale accounts and distribution. Over the past eight months, we have added 14 new wholesale customers.  

Some of our newest customers include the national pet health supply company Revival Animal Health.  With two locations, Revival continues to grow, and we are happy to announce that our entire product line is now available to consumers thru Revival Animal Health. 

Another partnership has developed with Woof Gang Bakery, a leading specialty retailer of pet foods, supplies, and grooming services. Woof Gang features more than 130 locations and is in the top 10 eCommerce pet locations in the United States.

We are proud to count these two great brands as customers and welcome them to the K9 Power Family.  We look forward to adding other large-scale partners in the near future.

Show More Updates End of Updates

Comments ({{profileCtrl.startup.comments_count}} total)

{{profileCtrl.newComment.body.length}}/2500
Please sign in to post a comment.
Please use Updates for communications.
{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}