The Junto Bicycle Works offering is now closed and is no longer accepting investments.

Junto Bicycle Works

Electric Bikes to Replace Your Cars

Regulation Crowdfunding
Philadelphia, PA
Accepting International Investment
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Electric Bikes that Will Make You Ditch Your Car

Invest in Junto E-Bikes

Our cities are grinding to a halt!  They are mired in gridlock as we continue to sell 17 million cars per year.  My 75 minute/13 mile commute is insane and no longer tenable, and now that $4 per gallon gas is back on the horizon and a new car parts tariff has the potential to raise the cost of a new car by 25%, It's time for action!


While Americans view bicycles primarily as recreational vehicles, the rest of the world views the bike (& e-bike) as a transportation & mobility option.  We started Junto Bicycle Works as a catalyst to change America’s outdated perception of bikes and e-bikes as a daily commuter & transit option.  Our goal is to convince people to look twice (at a bike or an e-bike) before they buy a second...or even their first car.

By owning an e-bike you are inherently doing YOUR PART in making our world a better place.  Your commitment to an e-bike will reduce pollution, ameliorate congestion & mitigate the useless stress created by traffic in America’s urban and suburban areas.  Oh...and it'll make you feel like a million bucks!

Simon Goode and I have experience creating social change.   Before starting Junto, we have spent -a combined- 45 years helping consumers understand why they should abandon additives & preservatives in their food as they began to integrate nutritious whole & organic foods into their diets.  We grew-up when Tang, Spam, and Velveeta were staples and ketchup was considered a vegetable!  We helped to win the battle against BIG FOOD and now the entire country has embraced organic foods as they have eliminated processed sugar & chemicals from their diets.

To me, it takes a lot of courage for a little company to boldly stand-up to the TITANS of an industry, but it is the only way to bring about change.   Leadership & innovation are the reasons that start-ups seem to always be in position to change the world.  We are ready & eager to being to be the change that our country needs!  

We have designed our e-bikes to take on the (shall I say...ahem...rugged?) streets & trails of Philadelphia.  I have ridden JUNTO1 over 4,000 miles since this prototype was assembled last August.  Trust me.. this bike is tougher than a North Philly pothole!  We use custom frames with race-quality components and quality parts to provide durability, safety, and a smooth ride.  By going direct and cutting out unnecessary retail margin, we can bring a bike to market that is 98% assembled and comparable in many ways e-bikes that sell for $4,000. A Junto will be delivered to your door for $1,799

We’re on an environmental and social mission Our business model is designed to ramp-up quickly and efficiently, but we need your help.  Junto is seeking like-minded leaders to invest in our vision, our brand & our growing community. If you are excited about becoming a change agent, we ask that you consider joining our cause. Help us break the automobile's grip on our electric bicycle at a time.


Brian Powell

Founder & CEO

The Offering


Convertible Note | Minimum $500 Investment

Note converts to Series B Common Stock when the company raises a minimum $500,000 in a Qualified Financing (by an institutional or other experienced investor and does not include the regulation crowdfunding investment).

Maturity Date: December 31, 2020.    Annual Interest Rate: 7%

Valuation Cap: $5,000,000

Discount Rate: 30%


If you invest $1,000, you will receive a $200 discount off your Junto e-bike + a Junto t-shirt

If you invest $2,500, you will receive a $500 discount off your Junto e-bike + a Junto t-shirt

If you invest $5,000, you will receive a $1,000 discount off your Junto e-bike + a Junto t-shirt

If you invest $7,500, you will receive a FREE Junto e-bike + a Junto t-shirt

If you invest $15,000, you will receive TWO FREE Junto e-bikes + a Junto t-shirt

*All perks will be delivered after the Offering is completed, and the discounts apply to any purchases on

Junto Bikes plans to galvanize America to adopt e-bikes as a viable, socially conscious & eco-friendly option for individual mobility.

Our Name, Mission & Emerging Community is Modeled on the Spirit of Philadelphia

Jun·to, n.


- a group of persons joined for a common purpose

From Spanish, adj. 

- together, united, or council

Junto, in Spanish, means “united” or “council.”  In the early 18th Century, Benjamin Franklin, on a never-ending quest to better Philadelphia, orchestrated gatherings of its citizenry in local taverns to discuss the city they loved. These meetings became known as Junto Clubs. The Junto Clubs were forums for sharing political, philosophical, scientific & other pivotal issues of the day. Many historians agree that the Junto Clubs were the precursor of The American Revolution.  

We like to think that we are on a similar revolutionary path. Our goal is to not just create a bike but to create a community within a movement. We want to create a new Junto. Your investment secures your position as an owner of a movement and an agent of change. By voting with your dollars, you will have chosen to do your part in creating a mobility revolution in America. The impact of your investment will create a palpable difference for our country and the world.  

Bullet-proof Electric Bikes to Fuel Your Commute

We believe that electric bicycles as they currently exist in the USA need rejuvenation.  In our opinion, the American e-bike community is significantly populated by DIY modified bicycles and cheap imports hardly representative of what actually constitutes an electric bicycle. We believe many of the circulating e-bikes of quality are expensive. 

Junto e-bikes have been designed from the ground up by American commuters, not converted with kits, and not picked off a factory shelf. Creating a reliable and rugged e-bike fitting of your locale’s topography and infrastructure was of the utmost importance to us, and delivering it for an efficient price was essential. 

In our opinion, neither cheap imports nor $4,000+ bikes are able to adequately tackle the coming crisis of urban mobility. At Junto, we trim all the fat. We make e-bikes that don’t compromise component selection, don’t cost an arm and a leg, and let you keep your current bike mechanic. Every outgoing Junto is tuned meticulously and delivered a 98% assembled in our custom designed box. Just install the front wheel, the right side pedal, and the seat post and you're ready to execute change; for yourself, your community, and the globe.

Best Bang for Your Bike

Junto is committed to delivering high quality electric bicycles with a price tag that lets you see savings and change sooner. Utilizing components seen on $5,000 e-bikes and our highly developed direct-to-consumer model, we think we are able to better serve our consumers and empower them with tools for fostering real change, all for a fraction of the cost. Every Junto is backed by a 2-year all components warranty and a 7-year frame warranty.

Smooth, Comfortable, and Supported

Our custom designed aluminum frame combined with 29” double-wall wheels gives the smooth and stable ride of a mountain bike, with the street-smarts of an urban commuter. Junto e-bikes also arrive 98% assembled in our custom box, saving you the time and trouble of assembly. Customer support starts the second someone lands on our website, and certainly doesn't end the second their Junto hits their doorstep. 


Just how efficient is a Junto e-bike? Depending on the rider, route, and level of assistance, Junto e-bikes have between 30 and 60 miles of range on a single charge. Legal to operate in almost every state and practically every place a traditional bicycle can travel, the true efficiency of a Junto is subject to its owner’s willingness to leave their car at home. Once the benefits and savings are apparent, we’ve found it to be a pretty easy transition!

Long Lasting Battery

An e-bike is truly the sum of its parts, and the same can be independently said about their batteries. Junto uses state-of-the-art lithium ion batteries that contain Samsung cells and highly developed battery management systems (BMS) to keep consumers safe, on and off the bike. Batteries are very much so the heart and brain in an e-bike system, and must be treated as vitally.

What's Next?

Innovation doesn’t end with a bombproof bike and a lean-and-mean business model. Junto was forged from a desire to foster change, and that is exactly what we plan on doing. Another definition of Junto is “together”- and progress doesn’t stop once a problem is solved- together we can utilize alternative transportation to heal the damage done, and then grow stronger. With more models on deck and cutting-edge connective technology readily becoming a reality, we at Junto have our fingers on the pulse of how to change our cities and our lives.

We have several revolutionary products coming to fruition, including an e-cargo bike, that will set the standard for urban hauling via electric bicycle, and a step-though model (rendering to the left).

E-Bike Sales In The US Are Growing Rapidly. The Time is Right for Junto.

Electric bicycles have been a key part of the solution to congestion around the world for some time. Over 35 million e-bikes were sold worldwide in 2016, making e-bikes the best-selling electric vehicle on the planet. But in the U.S., e-bike penetration has been relatively low.  


However, the U.S. e-bike market has started to grow rapidly and build scale. Electric bicycle sales have nearly tripled over the last 36 months. In the first half 2017, units sales were up 96% vs YAG.  The number of electric bicycles sold in the USA in 2017 is estimated at 263,000 units.


A further indicator that the U.S. market may be reaching a tipping point is that 24% of consumers are now ready to consider replacing their car with an e-bike for their daily commute In major metro areas, the number was even higher.  In our opinion, Junto’s message is perfectly positioned to take advantage of the growing consumer interest in e-bikes as mobility solutions.

Did You Ever Think You Could Ride a Bike Without Breaking a Sweat?

Junto e-bikes are a practical alternative to driving that can help you avoid traffic and cut down on your commute time. A study in New York has shown that transportation by bike is faster than transportation by car for over 90% of trips under 5 miles. Our bikes have all the benefits of biking without the fatigue, grime and sweat. Although 67% of cyclists said they needed a shower after a standard bike trip, 74% didn’t need a shower after riding their e-bikes.

Once you’re out of the car and in the bike lane, the savings are substantial. More than 80% of survey respondents agreed that electric bikes functionally replace cars, so you can save time and money on commuting and everyday driving. On average, traffic forces travelers to allow 48 minutes for a trip that would otherwise take 20 minutes. At a consistent 20 mph, we feel that you will be able to skip the gridlock on your Junto so you can get to work faster, feeling pumped up from the ride, not worn down from the traffic. Plus, parking is free!

Every time you leave the house in your Junto, we feel that you will be doing good for the local community and the world.

Meet The Junto Family: What Our Riders Are Saying...

Just wanted to let you know that I'm loving the Junto! It's cut my commute time by almost 50%, which is more than I thought. I also love the fact that it's such a sturdy bike, which is important for a guy my size. 

Abraham Okorodudu

"I have about 300 miles of commuting on this bike now, so feel like I have enough experience to provide a review. As a Philly resident, I can confidently say that this bike was designed to suit this environment. It's best to think of it as a mountain bike with a rigid frame and big street tires."

Roman Strakovsky

"Even riding my bike half the time I'm looking to recoup my investment after 7 months!

The time piece also has some additional benefits of getting to spend more time with the family in the morning and getting home earlier in the evening so I can spend time with my daughter before she goes to bed. An extra half hour at night means a lot."

Trevor Pousson

People Are Becoming Increasingly Aware of the Need to Do Better for The Environment

Getting cars off the road isn’t just good for us; it’s good for the planet. In the U.S., increasing bicycle and pedestrian trips by 3% would reduce greenhouse gas emissions by 33 million tons

Commuter e-bikes are highly efficient, averaging 570 miles on the equivalent of a gallon of gas. That leaves a typical hybrid car's 50 mpg miles behind, and while various companies are pushing electric cars as the future of transportation, these vehicles only get around 114 mpg. And you’re still stuck in traffic!

Less than one-third of car trips taken in the United States are under 5 miles. On your e-bike, these trips are quicker, cheaper, and less stressful. Reducing congestion has widespread personal, civic, and environmental benefits, and electric bikes offer a vehicle that is economical for you and for society.

Join a Movement for a More Efficient, Fun, and Sustainable America

In the Press

Junto Gen 1 Review
January 1, 2017

The Junto Gen 1 is a tough, urban-inspired electric bike with some design concepts and component choices I’m most accustomed to seeing on mountain bikes.

At 55, he's not too old to ride bikes - or to start a company that makes them
November 10, 2017

As the “old” guy at Junto Bicycle Works Ltd., an electric-bike manufacturing start-up on the edge of Philadelphia’s millennial-heavy Fishtown neighborhood, 55-year-old Brian Powell is dazzling his younger collaborators with his legs.

The e-bike revolution will be planned in Chestnut Hill
October 19, 2017

Chestnut Hill Resident and self-described serial entrepreneur Brian Powell’s Eureka moment came as he was struggling to pedal his bicycle home out of Valley Green in September of 2015.

Offering Summary


Convertible Promissory Notes

Note converts to Series B Common Stock when the company raises a minimum of $500,000 in a qualified equity financing

Maturity Date: December 31, 2020

$5,000,000 Valuation Cap

30% Discount Rate

7% Annual Interest Rate*

Maximum ($107,000) of Convertible Promissory Notes

Minimum ($10,000) of Convertible Promissory Notes

*Annual Interest Rate subject to adjustment 10% bonus for StartEngine shareholders. See 10% Bonus below

Junto Bicycle Works, Ltd.

Corporate Address
1627 N 2nd St. Philadelphia PA 19122

Description of Business
Junto Cycle Works is an environmentally friendly, socially conscious company specializing in the design and manufacturing of electric bicycles. With a focus on propelling urban mobility and connected living, Junto will lead the US into its next age of alternative forms of transportation.

Type of Security Offered
Convertible Promissory Note
Minimum Investment Amount (per investor) 

The 10% Bonus for StartEngine Shareholders

Junto Bikes, Inc will offer a 10% bonus on the annual interest rate for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% increase in the annual interest rate on Convertible Promissory Notes in this Offering if they invest within a 24-hour window of their campaign launch date.  For example, if invest in the first 24 hours, your annual interest rate will be 7.7% instead of 7%.   

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

What is a Convertible Note?

A convertible note offers you the right to receive shares in Junto Bicycle Works, Ltd. The number of shares you will receive in the future will be determined at the next equity round in which the Company raises at least $500,000 in qualified equity financing. The highest conversion price per share is set based on a $5,000,000  Valuation Cap or if less, then you will receive a 30% discount on the price the new investors are purchasing.  You also receive 7% interest per year added to your investment. 


Invest $1,000 and receive $200 discount off your Junto bike + a Junto t-shirt

Invest $2,500 and receive $500 discount off your Junto bike + a Junto t-shirt

Invest $5,000 and receive a $1,000 discount off your Junto bike + a Junto t-shirt

Invest $7,500 and receive a FREE Junto ebike + a Junto t-shirt

Invest $15,000 and receive TWO FREE Junto ebikes + a Junto t-shirt

*All perks will be delivered after the Offering is completed, and the discounts apply to any purchases on

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$255,728.00 USD
$0.00 USD
Cash And Cash Equivalents
$7,803.00 USD
$0.00 USD
Accounts Receivable
$500.00 USD
$0.00 USD
Short Term Debt
$55,701.00 USD
$0.00 USD
Long Term Debt
$416,667.00 USD
$0.00 USD
Revenues And Sales
$66,133.00 USD
$0.00 USD
Costs Of Goods Sold
$48,520.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$311,567.00 USD
$0.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Notice of Funds Disbursement

almost 2 years ago

[The following is an automated notice from the StartEngine team].


As you might know, Junto Bicycle Works has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Junto Bicycle Works be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


Junto Live Virtual Presentation 11:08 am PST Today (5/31) during StartEngine Demo Day

almost 2 years ago

Dear JUNTO Community

Tune in today at 11:08 AM PST to watch Brian Powell, our CEO and the Junto team pitch live during StartEngine's virtual demo day! Sign up here: 

The first-ever StartEngine Demo Day is only hours away, and we couldn't be more excited. Set to feature more than 40 pitches from companies with live campaigns on StartEngine, this virtual event will bring Start Engine's investor and entrepreneur communities even closer together.   The StartEngine Demo Day livestream begins today, Thursday (5/31), at 9am PST. 

Look forward to seeing you there

The Junto Team

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