The Indeco offering is now closed and is no longer accepting investments.


Crypto Asset Token Pre-Sale

Regulation Crowdfunding
Accepting International Investment
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Indeco: Offering a Crypto Asset That Fuels a Cleaner Economy

For the first time in history, we can design our own money. Cash isn't just minted by national treasuries as legal tender that is only valid within political boundaries, it now exists on the network as tokens in a blockchain, an indelible ledger of global transactions and exchanges. 

At Indeco (which stands for Independent Ecosystem), we're leveraging the power of the blockchain to bring about positive environmental, social and economic change.

Our standard unit of measure, the indecoin (INDE, pronounced "indy"), is based on a single watt of solar power capacity! We believe the energy, economic and environmental benefits of solar power are sufficiently quantifiable and universal. As such, solar power should support a stable, reliable, crypto asset in the global economy. 

To ensure the robustness and potential of our unique token, we established Indeco with these four founding principles: 

  1. Stability: A bedrock basis of value for each indecoin.
  2. Growth: Indecoins are designed to gain value while holders also earn dividends.
  3. Freedom: We intend for token holders to participate in an open, transparent marketplace managed by secure smart contracts
  4. Joy: Indecoins are designed to transform communities around the world into healthy, fun, productive, active and social spaces. 

Funds from an anticipated ICO under Reg A+ will be put to work installing solar panels to generate energy, batteries for energy storage, microgrids for energy distribution and energy efficiency systems for smart dwellings. Token holders will share in the ownership of these assets, and receive dividends as revenue is collected from the beneficiaries of the shared assets.

This Crypto Asset Pre-Sale gives you the opportunity to purchase tokens that not only has the potential to generate profit, but also to make the world a better place. We anticipate an internal rate of return for token holders based on monthly distributions in addition to an expected increase in token value.

SAFT (Simple Agreement for Future Tokens) with 40% bonus at lowest price for tokens sold in our anticipated ICO (Initial Coin Offering).


Indeco utilizes the blockchain to enable communities to harness the power and potential of solar energy through a stable crypto asset and investment vehicle called indecoin.

Changing the World is a Team Effort

To build a robust crypto asset that can support positive environmental change and robust growth for coin holders, we've attracted a world-class team of forward-thinking scientists, entrepreneurs, and business experts. Every member of the Indeco team is committed to building a sustainable, resilient and joyful environment for human habitation across the globe and right here at home.

At Indeco, we believe blockchain technologies offer the best framework for the secure, reliable transactions that will bring people together in an effort to improve the quality of life in our cities, towns, villages and neighborhoods. We value the freedom of each individual to pursue our unique dreams, and the health of the environment that nurtures us all. 

Our team of engineers, operators, marketers, advisors and directors has significant, relevant industry experience. Here's a sample...

  • Joey Tutela was VP Engineering at Geostellar. 
  • Mark Wirt was VP Analytics for Geostellar.
  • Beau Randall was senior software engineer for Geostellar.
  • Abby Fowler was Creative Director for Geostellar. 
  • Matthew Melmon was senior software engineer for Geostellar.
  • Russ Bruemmer was General Counsel of the CIA. 
  • Denise Denson was EVP Content Distribution for Viacom.
  • Jeff Hembrock was President of Miller Brewing Company.
  • David Heyman was Assistant Secretary of DHS for Policy.
  • Paul Feldman was CEO Of Columbia Energy.
  • Jason Kay is an Advisor to the Chief Creative Officer at Magic Leap.

A Crypto Asset That's Based on a Smart-Planet Platform Is What Makes Indeco Unique...

What Is the Indecoin?

Indecoin, our solar-powered smart-city token will provide shared ownership in the assets that make a smart planet hum. These assets include solar panels to generate energy, batteries for energy storage, microgrids for effective energy distribution and systems to manage smart dwellings

Big data and machine learning operate backstage, orchestrating sensors, displays, lighting and controls for energy efficiency, demand response, comfort, entertainment, resilience, health and safety. All of these assets conspire together in order to provide a 21st-century solution to the growing problems surrounding energy production, distribution, storage and consumption.

Indecoin is unique among tokens for its stability, yield and positive social and environmental benefits.

  • Indeco is accelerating the advance of the generative economy, while most others are designed with extractive metaphor systems, such as mining, gas and proof of work.
  • The value of indecoins should increase with abundance, while most tokens increase in value due to scarcity.
  • Indecoins will be backed by the fundamental value in a watt of solar power, while other crypto assets have only a consensual basis of value in an exchange.
  • Indecoins will generate energy by their very nature, whereas other crypto assets consume energy through mining.
  • Indecoins will pay dividends on a monthly basis, while most other crypto assets only pay out when they're sold or exchanged. 

Indecoin: Serving Four Independent Roles

Indecoin is intended to be a stable crypto asset for stored value, an investment vehicle and an engine for the expansion of the clean economy, including solar energy, battery storage and smart controls and sensors for energy efficiency. Our network will support four independent roles with distinct, interoperable smart contracts.  The Investor token will be ERC20 compliant for trading through an exchange.

We believe all of these roles will be supported by a robust online platform, mobile apps and wearable coins for security and convenience.

This Offering is a pre-sale of tokens in advance of an anticipated ICO under Reg A+. 

Localizers will work with community members -- including property owners, real-estate developers, schools, churches and businesses -- to adopt energy generation, storage and efficiency solutions.

Suppliers will provide equipment, installation and consulting services to integrate assets and implement systems in support of the Partners and the various communities that they serve.

Customers will benefit from the energy generated, stored and saved in the ecosystem, and they also receive benefits from the controls and sensors that respond to their energy needs.

Investors will share in the ownership of generation, storage and efficiency assets, earning a revenue stream from subscription payments and gaining value for their tokens.


Smart Contracts for a Smart Planet

The built environment is due for an upgrade. Our cities, towns and neighborhoods haven't evolved much since the "Captains of Industry" gained vast fortunes owning the transportation, steel, energy and finance concerns that developed the world we inhabit today

We still live solidly in the Industrial Age, extracting and burning fossil fuels, wasting energy and materials, polluting our environment, and warming our climate.

The early advances of the Internet are mostly cosmetic, with websites, apps, marketplaces and platforms bringing us new information resources and increasing availability of goods and services, but still on the same wasteful, costly infrastructure.

For humanity to thrive, we need to accelerate the transition to smart, resilient communities with solar power, battery storage and embedded controls and sensors.

The funds raised through the issuance of indecoins will support the deployment of energy generation, management and efficiency capabilities around the globe.  Like the mobile phone revolution that brought communications to areas without landlines, we believe Indeco will bring affordable solar energy and storage to places that currently have no electricity at all.

Doing this could obviate the need for coal or natural gas power plants. In developed economies, Indeco could finance the deployment of advanced embedded sensors and controls (known as the Internet of Things)  for entertainment, safety, savings and comfort, all with lower upfront costs and while reducing the cost of monthly energy bills.

Indeco will drive economic development by compensating Partners and Suppliers based in the communities they serve, and indecoin Investors will help make that development a reality.

Indecoin: A Crypto Asset that Can Serve a $1.5 Trillion Market

Rapid Change Presents an Incredible Opportunity

Change happens slowly, then very very fast. When the model T came of age in 1916, horses were dominant. By 1920, cars had taken over. In a study for AT&T in the early 1980s, McKinsey predicted a total market of 900,000 cell phones by 2000. Instead, that year saw 900,000 phones activated every 3 days.

The transition from fossil fuels, centralized energy generation, manual building controls, fragmented identity management and scattered information in websites and apps to an integrated, embedded system of responsive sensors and controls is on the verge of a similar tipping point. Indeco intends to address the significant challenges of finance, management, ownership of assets, distribution and access to the benefits of a smart planet with smart contracts on the blockchain.


Indeco Wearables: Giving World-Changing Tokens a Physical Form

While the possibility of changing the world for the better through crypto assets is incredibly exciting, the experience of actually dealing with tokens is typically not so much. That's why Indeco will be taking crypto assets a step further, giving indecoin owners a way to physically interact with their digital assets.

Along with the launch of indecoins, we intend to introduce patent-pending wearable tokens. These unique devices will be available in three configurations, each offering different benefits. Indeco wearables are planned to work with most point of sale payment systems, as well as door locks, thermostats, lights, sound systems, and video displays, as well as with other sensors and controls that use Thread, Zigbee and Z-Wave standards.

Your Indeco wearable could unlock energy from solar and storage and all the sensors and controls connected to the network!


The INDE1 will be a light, NFC-only wearable for payments, mobile app communications and activating embedded sensors.


INDE2 will include the NFC features of the INDE1 and adds bluetooth for local discovery of apps, sensors and controls.


INDE3 will have the features of the previous two, plus embedded solar recharging, an input button and indicator LED lights.

We have not yet begun development of Indeco Wearables. Wearables will not be available until after our anticipated ICO, if at all.

Pre-Purchase Indecoins Today

There can be no doubt that the environmental challenges facing our planet only multiply by the day. Without forward-thinking solutions that address critical environmental issues, we could be facing a dire future.

Indeco takes a bold step forward, leveraging the exciting powers of tokens and the blockchain to empower communities around the world to leverage the Earth-saving potential of solar power. With indecoins and the right technology, it's possible that real and positive change can be brought about.

Join us in our quest for a better world, right here on Earth by investing in a stable crypto asset with investment potential that fuels the expansion of a clean economy. Reserve indecoins today!

Special Note Regarding Forward-Looking Statements

This offering contains forward-looking statements within the meaning of the federal securities laws. We caution investors that any forward-looking statements presented in this offering, or which management may make orally or in writing from time to time, are based on the Company’s beliefs and assumptions made by, and information currently available to, the Company. When used, the words “anticipate,” “believe,” “expect,” “intend,” “may,” “might,” “plan,” “estimate,” “project,” “should,” “will,” “would,” “result” and similar expressions, which do not relate solely to historical matters, are intended to identify forward-looking statements. Such statements are subject to risks, uncertainties and assumptions and are not guarantees of future performance, which may be affected by known and unknown risks, trends, uncertainties and factors that are beyond the Company’s control. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. While forward-looking statements reflect the Company’s good faith belief when made, they are not guarantees of future performance. The Company expressly disclaims any responsibility to update forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.


Moreover, we operate in a very competitive and rapidly changing environment, and new risks emerge from time to time. It is not possible to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this offering may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We undertake no obligation to revise or publically release the results of any revision to these forward-looking statements, except as required by law. Given these risks and uncertainties, prospective investors are cautioned not to place undue reliance on such forward-looking statements.

In the Press

From Teens to CryptoCurrency: The Technological Impacts on Money As We Know It

Indeco is attempting to pioneer a shared ownership model of sustainable infrastructure assets such as solar energy systems, battery storage, and the building control systems that can make dwellings and communities smarter, safer, cleaner, and more enjoyable.

Indeco Hosts Crypto Asset Token Sale on SEC-Regulated Platform

The Indeco token pre-sale is being hosted by StartEngine, a crowdfunding platform regulated by the SEC. It is good to see a more professional approach being taken in this regard, as this industry has gotten a lot of negative attention in recent months. Moreover, with the SEC providing regulated plat

Indeco launches first pre-ICO sale under SEC’s Regulation Crowdfunding rules

Reston, Virginia-based blockchain company Indeco announced at the Token Summit, the conference on the rising token-based economy, the world’s first pre-ICO token sale under the SEC’s rules for Regulation Crowdfunding (Reg CF).

Bitcoin Gains Grab Taxman’s Attention as Dreams of Riches Become a Reality

“There are new people coming into the Bitcoin trading market everyday, which keeps it afloat,” Mr. Levine said “That’s what happens with market bubbles and frenzies, which is why the SEC wants to regulate it and the IRS wants to get information because these agencies have a responsibility to prevent

Interview with Indeco CEO David Levine on CBC "On the Money"

Indeco CEO David Levine is interviewed by Peter Armstrong on the popular CBC show "On the Money" about the regulation of cryptocurrencies shortly after the SEC froze the assets of a Quebec company that had raised $15 million in a non-compliant ICO.

Here are four things experts want you to know about the latest Bitcoin boom

David Levine, CEO, Indeco: People think of Bitcoin as a value store. I think there's more Chinese holders of Bitcoin by a large amount – I've heard 70-80 percent as opposed to others, because you're not really guaranteed in the banking infrastructure in the same way. Certainly Zimbabwe and these oth

Offering Summary

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000:

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
Cash And Cash Equivalents
Accounts Receivable
Short Term Debt
Long Term Debt
Revenues And Sales
Costs Of Goods Sold
Taxes Paid
Net Income


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Indeco Platform Launch this Month! Plus contribution to Forbes.

over 4 years ago

Hello Team!

Very sorry the long silence... we deeply appreciate everyone's involvement in our initial funding campaign, and we decided to wait until we had solid news before beginning the steady communications. We've been heads-down coding on our platform, working on our SEC paperwork for our Security Token Offering under Reg A+ and recruiting partners for our launch.

We feel we've made enough progress to give you a peek behind the curtain, so here goes!

Contribution to Forbes

I published a piece called 3 Ways Crypto is Disrupting the Energy Markets. There has been a lot of uncertainty in the crypto markets due to the enforcement actions of the SEC's Cyber Unit. Portals such as StartEngine are starting to second-guess themselves on the wisdom of crypto offerings. What you currently see on this portal, as well as in SEC filings from tZero and Gab, are essentially equity tokenized on the blockchain. 

Crypto can be so much more. So we're working hard to educate the market on the value of inventing a security token that is cross-optimized between the needs of investors and the project developers. 

I was excited to receive a call today from a team of successful solar developers who read the piece in Forbes and asked to join our financing platform. I believe we've created a fundamentally new model that will disrupt markets beyond energy. In fact, the whole $180 Trillion dollars in the global capital markets is up for grabs. I realize that sounds ambitious, if not crazy, but hell -- someone's gotta do it!

Platform Launch

We have a few partners ready to launch with us, and we have the initial iteration of our platform ready for release. We don't have a date yet, but it will be this month. Please register on, and you'll receive an email as soon as the platform is live. We've made a huge amount of progress on business model and technology. We think you'll be pleased with the results! 

Here's a little teaser video that talks about one small aspect of the platform: a security token valuation service. As we engaged in the market, we found that investors had no way to value crypto assets, as they had no history. Equity and debt instruments are relatively easy to value, in that you have comparables & P/E ratios for equity, and credit scores and yield for debt. 

Security tokens are software -- so why not analyze the code itself to determine the economic basis of the token, then track the performance against the software blueprint? We realized we had to do this for our own token, why not make it available to others as a core part of our platform.

Here's the video... enjoy!

Our Security Token Offering

We have been working with our law firm, Mayer Brown, on our Form 1-A, the SEC filing to qualify for an exemption from registration under Reg A+. We expect to file within the next couple weeks. It will likely be three to four months before we work through the process and can issue our security token. 

It's very important that we do this right. We could take the easy way out, and simply put debt or equity in a token. Instead, we are describing the security token as an "investment contract" issued through a special purpose vehicle. We believe that will allow the token to achieve rapid liquidity, make it easy to make quarterly distributions and provide price support.

Philip Niehoff and Jen Carlson are a great team, working closely with Dan Casto, our CFO, General Counsel and SVP Compliance. I'm confident that the SEC will qualify our offering, and we'll be the first pure-play security token in the market that is available to everyone, regardless of net worth or annual income.

Keep in Touch!

Last but not least -- please connect on social media! If you follow me on Twitter or Instagram, friend me on Facebook or connect on LinkedIn, I'll be happy to follow back. And do the same for Indeco's Twitter, Instagram and Facebook. Please mention that you're an investor when you introduce yourself.

Many thanks for your support -- and have confidence that we're working hard on your behalf toward lift-off!


David Levine, CEO
Indeco :: crypto assets for a better human experience

Campaign ends at Midnight Eastern Tonight! Three Screen Caps of the Platform in Progress

over 4 years ago

Hey Team!

This will be the last update of the campaign. We're incredibly psyched about our progress and deeply appreciative of your contributions.

We held a board meeting today, and have conceptual approval of providing stock in our parent company, APL, to investors in our ICO and this token pre-sale. There are quite a few complications about mixing stock and coins under SEC compliant offerings, so I can't say exactly how it will turn out. This is in response to a suggestion that came through StartEngine -- so I wanted everyone to know you're being heard!

As mentioned, the campaign ends at midnight tonight, eastern time, so this is your last chance to invest at the pre-sale discount! Or to chip in a bit more if you've already invested. Reaching $150,000 would be very satisfying. :)

So here are the screen shots:

The personal dashboard that will show the value of each investors holdings, in both economic and environmental terms. We are quantifying the climate benefits as kilograms of greenhouse gas emissions (C02 equivalent) per coin. 

Each dwelling will have a personal Habitat page that shows what elements can be upgraded.

If you select a service, in this case Community Solar, you'll know more about where the solar panels are hosted and who will benefit from your purchase of the electricity.

Only a few hours to go in the campaign. 

Let's win!


Third Infographic, this one explaining the Subscription Tiers in the Indeco "Independent Ecosystems"

over 4 years ago

Hey Team!

This infographic shows how the Indeco platform reduces waste so that customers can improve quality of life while protecting our planet.

Indeco's initial service offering will be community solar in those regions where it is both available and economically viable. We plan to quickly expand to include a wide range of goods and services. We are initially exploring partnerships with the great brands that participate in the Cradle to Cradle certification process. We plan to participate in Sustainable Brands conferences and explore new offerings through submissions on our platform. We are developing machine learning algorithms to compare new offerings to our baseline community solar service. Those that are comparable in terms of profitability and preservation of our ecology will be added to a service tier.

We will work to virtually eliminate waste in our economy for benefit of all participants. First and foremost our token holders!

Many thanks for your participation in our campaign!


First Two Infographics to Explain the Indeco "Independent Ecosystem"

over 4 years ago

Hey Team!

We've crossed $120,000 on StartEngine, which will be enough for us to get our MVP (Minimum Viable Platform) completed and our Form 1-A filed for the ICO under Reg A+. The next few months should be very exciting, and we're deeply appreciative of your participation in our campaign!

Tomorrow is the last day to invest in our pre-sale, so we hope you'll push the "invest now" button, and share this email with friends and family members who might want to join us in earning a profit and saving the planet.

Our first infographic describes the big-picture opportunity: "why us, why now." 

  1. The birth of Amazon in the 1990s, and the push for "one-click shopping," was part of a proliferation of websites selling everything from toys, to pet supplies, groceries and office supplies. Until Amazon swept the category, there was a .com for everything under the sun. 
  2. Then Amazon, in an effort to reduce internal bottlenecks, up an API (Application Programming Interface) on everything. Originally, the purpose of this was to reduce the amount of software that had to be written. Programmers could reference "microservices" that already existed, rather than duplicating efforts. Not long afterwards, this was opened up to the outside world as Amazon Web Services ("AWS"). Now, AWS contributes the majority of Amazons profits, and the "software as a service" model has expanded beyond software to subscription services such as grooming supplies (Dollar Shave Club), meals (Blue Apron) and clothing (Trunk Club).
  3. The next stage on digital commerce, services on-demand, was made possible by mobile phones with integrated GPS and mapping software. It became convenient for Uber and Lyft to broker rides, Airbnb to arrange housing and delivery services such as Instacart and Postmate to delivery whatever you needed at any time.
  4. The blockchain builds on all of these concepts, and introduces a new one: shared ownership. An individual or organization can now own a digital asset that represents almost anything, including a physical asset, proof of work performed or a share in a pool of assets. We're applying this basic technical capability to change the way goods and services are financed. Instead of the wasteful process of securitization, we bring the benefits of the cashflow stream to token holders. Because the tokens are tradable, the holder can either hold and maintain the income stream or sell at a price that should reflect the net-present value of discounted cash-flows.

There are 3 primary roles on the Indeco platform that flow in 4 stages. 

  1. Owners are the token holders who provided either the upfront capital required to deploy the services or liquidity for the original investors in the tokens. 
  2. Providers then deploy the physical assets that provide the services, such as energy generation, storage, sensors, controls, appliances, furnishings, vehicles and other essential goods and services.
  3. Customers subscribe to a particular tier of services, or a single service, improving quality of life, reducing costs and protecting the planet.
  4. Owners then share in the cashflow streams received from payments by the customers for the goods and services. The value is delivered directly to the token holder.

Your investment here in our campaign will start to form the capital required for the platform roll-out. Our Reg A+ ICO investors will provide the bulk of the funds, and you'll have liquidity to either hold or harvest your investment.

Press Coverage of our Efforts to Bring SEC-Compliant Crypto into the Mainstream

over 4 years ago

Hey Team!

Many thanks for your amazing support. Going into the last week of our campaign, we're going to be providing frequent updates on our progress. 

We announced our historic campaign, the first one to issue a token pre-sale under the SEC's Regulation Crowdfunding rules, on the same day that the SEC's Cyber Unit took their first enforcement action, freezing about $15M in assets raised in the ICO of Quebec company PlexCoin.

Peter Armstrong, the host of the popular CBC show, On the Money, invited me to comment on the significance of the SEC's action.

We believe the SEC's current regulations provide strong protections for both investors in crypto assets and the companies that issue them, as long as the issuers comply with the rules. Too many crypto companies try to get around the regulations by claiming to be "utility tokens." A week later, the SEC halted the Munchee ICO. It's becoming clear that our strategy of building out our token, network and platform to comply with the SEC is the right strategy for delivering long-term value to our investors and building a company that will stand the test of time.

The Merkle wrote up a nice piece that was picked up widely in bitcoin and cryptocurrency publications:

Indeco Hosts Crypto Asset Token Sale on SEC-Regulated Platform

We were also included in an In-depth report in Pacer Monitor, which covers regulatory affairs and court cases, on the fallout from the IRS lawsuit against Coinbase. Our approach to compliant crypto, which recognizes the authority of the SEC, FINRA, FTC, IRS, CFPB and FBI, is proving to be wise:

Bitcoin Gains Grab Taxman’s Attention as Dreams of Riches Become a Reality

IRS lawsuit against Coinbase leads to order requiring profit disclosures

We were also mentioned in a HuffingtonPost story about Christmas Shopping. Not sure of the relevance, but we'll take the exposure!

From Teens to CryptoCurrency: The Technological Impacts on Money As We Know It

Our software engineering team is hard at work building out the platform in preparation for our ICO. We plan to be fully operational before we qualify under Reg A+. Our fine legal team at Mayer Brown is working on our Form 1-A, the document that must be reviewed and qualified by the SEC before we can issue up to $50M in tokens to every investor, regardless of net worth or income level. We plan to file as soon as possible after this campaign closes.

We've very appreciative of your tremendous support! Please spread the word on our campaign, and don't hesitate to post questions. Crypto assets are very new, and our approach is unique.

Let's win!


Notice of Funds Disbursement

over 4 years ago

[The following is an automated notice from the StartEngine team].


As you might know, Indeco has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Indeco be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


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