Studies from around the globe share the same findings, motorcyclists get hit because they aren’t seen.

Most motorcycles have only one small brake and tail light - there just is not much candlepower available to attract attention. 

Additionally, studies show that human depth perception is affected when a motorcycle is viewed among much more prominent cars and trucks, making the motorcycle seem farther away than it is.

To put it simply: Motorcycles are hard to see. With the low placement of the brake light and just a single source of light, being approached by a car or truck while stopped is one of the most dangerous situations a motorcycle rider can encounter. For motorcyclists, visibility is a top concern.

*Source

These reasons and more have created a demand among motorcyclists for ways to improve visibility.

The safety risks associated with riding a motorcycle are higher than those with driving an automobile.  That’s why a NHTSA (National Highway Traffic Safety Association) study shows that approximately 75% of all motorcycle accidents involve a collision with another vehicle and that rear-end collisions are the most significant risk. (Source)

 

InView™: A Wireless Helmet-Mounted Brake and Turn Signal Light

inView™ has captivated the attention of industry experts, police departments, insurance agencies and of course motorcyclists.  Named the Best Safety Product at the prestigious AIMExpo, inView™ is in use throughout the US and Canada. After a successful presentation as a guest speaker at the 2019 Malaysian Road Safety Symposium in Malacca, Malaysia, inView™ was endorsed for sale (verbally) by the Minister of Transportation and received support from a key influencer and member of the Royal Family.

Be Safe, Be Seen

Following our Technology and Product Roadmap, inView2 ™, our next-generation product design was just completed and will offer even more visibility and a host of new features. 

*Rendering of inView2 ™. Images are computer generated demo versions and inView2 ™ is not currently available on the market.

This campaign will support the introduction of inView2 ™ in North America, South East Asia and worldwide.

The inView™ system illuminates and mimics brakes and turn signals indicated by the motorcyclist or when it detects deceleration of any kind  - either physical via pedal or lever or passive via engine braking.  And inView™ puts the lights where they should be - high and center.

The original inView™ wireless system consists of a helmet unit, motorcycle unit and accessory brake light. A key feature of the inView™ helmet light is its simple helmet-to-helmet transfer capability.  This ensures inView™ is always on the right helmet. inView™ can be attached to any helmet and used on any 12v negative ground powersport vehicle - including those with CAN-Bus.  To add flexibility, separate motorcycle and helmet units are available for users with multiple motorcycles or multiple helmets who do not wish to transfer their existing inView™. 

inView2 ™ offers all the advantages of the original inView in a lower profile housing and adds a new set of features (see below for a comparison chart).  inView2 ™ will provide 4x the light output and nearly double the battery power.

*Rendering of inView2 ™. Images are computer generated demo versions and inView2 ™ is not currently available on the market.

New to inView2 ™ is an emergency dialing feature that will detect a crash.  When it does, inView2 ™ will send a tone to the owner’s cell phone. If the tone goes unanswered, the inView™ system will dial a pre-programmed emergency contact, report position and set the helmet light to flashing. This service will be bundled as a special promotion on initial purchase and made available as a fee-for-service option on a monthly, semi-annual and annual basis providing a recurring revenue stream.

In addition to the full inView2 ™ motorcycle integrated brake and turn signal light, a lower cost, entry level helmet-only brake light, inView2 Lite™, will be available. inView2 ™ Lite will provide brake signaling and be fully upgradable to add turn signals with the purchase of a separately available motorcycle unit. 

*Top images: Rendering of inView2 ™. Images are computer generated demo versions and inView2 ™ is not currently available on the market.

**Bottom images: Images are photos of 3D prototypes of InView2 ™. inView2 ™ is not currently available on the market.

What Makes inView™ Different

Proprietary inView™ technology provides motorcycle integrated brake and turn signals, passive braking to signal deceleration even when you aren’t physically braking - all without having to ever have to remember to turn it on or off.  inView™ does not have a switch - it just works.

A couple of companies have tried going to market with an accelerometer-based accessory brake light.  These are self-contained systems that incorporate an accelerometer into an LED array.  This distinction is essential as these lights operate independently of the vehicle's standard braking system - which means sometimes they illuminate when the vehicle's brake light is not on. This causes confusion to following drivers as they do not recognize these separate “flashing signals” as brake lights. Additionally, many of these lights do not use proper algorithms to prevent false alarms – stand-alone accelerometer-based lights on helmets must be "de-tuned" to account for head movement.

When it comes to our competition, there is a reason no one has successfully introduced a wireless helmet brake and signal light product to the market. Until recently, the technology has not existed to allow for a set of features needed to make a product successful in the marketplace.

We believe there are no companies currently in business commercially producing a wireless helmet brake and turn signal light offering all the features inView™ provides.

As Motorcycle Registrations Grow Worldwide - So Does Helmet Use

Third Eye Design’s initial focus was the U.S. motorcycle and snowmobile market, where there are over 39 million helmets currently in use by registered motorcyclists and snowmobilers - and the numbers are growing from there. 

The US motorcycle market size was estimated at $8.25 billion in 2019 and is anticipated to grow at a CAGR of 3.2% over the following decade. (Source)

Low TCO (total cost of ownership) of motorcycles, increased ridership by women and advances in motorcycle safety is expected to continue to accelerate the demand for motorcycles in the US and Canada.

inView™ is sold directly through 3 channels -  our eCommerce website, our North American Distributor Twisted Throttle and a growing network of dealers and installers.

Here’s a look at our growing distribution and sales:

• Distribution – (US & Canada) – Twisted Throttle Distribution
• Retail Sales - Amazon, Twisted Throttle, Revzilla, ADV Motorrad, Good Guy Powersports and a growing network of dealers in the US and Canada
• Affiliates (Industry Influencers) 
• Directly through our website
• In SE Asia, inView™ will be sold directly through an eCommerce site, a distribution network (the Ducati franchise has already verbally agreed to sell inView™) and through industry influencers and bike clubs

Since its introduction, inView™ has received international attention and requests for sale throughout Asia Pacific, the European Union, Australia and countries in both South America and Africa. 

MIROS (the Malaysian Institute for Road Safety) provided inView™ the highest endorsement for sale in South East Asia where we have a planned launch in Q1 2022 in Malaysia, Indonesia and Singapore.

In the picture above, you will see the congestion of motorcycles in daily traffic in Indonesia. Please note that the stock motorcycle brake lights and turn signals are almost impossible to see - and that the back of the helmets are clearly visible. This is just one of the reasons why inView™ is so important in the global marketplace and was endorsed (verbally) for sale by MIROS.

While US motorcycle registration numbers are significant, they pale in comparison to foreign markets where motorcycle use is more accepted and for many, is a primary means of transportation.  In Indonesia alone, there are 133M registered motorcycles and we estimate there are 190M licensed drivers.

Throughout much of Southeast Asia, helmet use is mandatory and fines can be harsh for non-compliance.

We are following our market expansion plan and will launch in Southeast Asia in Q1 2022.

Invest in a Brighter, Safer Future for Motorists

Our mission is to make motorcyclists safer & more confident, improve visibility and the ride, and save lives. 

We plan, within the next 5 years, to expand Third Eye Design, Inc. across South East Asia, Asia Pacific, the European Union, South America, and Africa.  Third Eye Design will be seen as a global power sports safety company providing wireless, high-mounted accessory brake and turn signal lighting with advanced safety features to enthusiasts worldwide.

To that end, we are already in motion and are in the process of preparing to deliver inView2 ™ to both the North American and Southeast Asia markets (anticipated Q1 2022 launch). 

inView™ is an example of what a committed group of industry leaders and professionals can do. inView™ has captured professional and consumer attention, saved lives and made a difference in motorcycle safety. Join us in saving lives and improving motorcycle safety forever. 

Third Eye Design was founded on the belief that we can make the world a better, safer place. With inView™ - we are making a difference one motorcycle at a time. With your help, we can apply the social media and marketing spend we need to bring transformational growth to the inView™ brand in North America, Southeast Asia, Asia Pacific and across the globe.