American Iron Magazine
Light It UP: inView Wireless Brake and Turn Signal Light
THE Problem
Studies from around the globe share the same findings, motorcyclists get hit because they aren’t seen.
Most motorcycles have only one small brake and tail light - there just is not much candlepower available to attract attention.
Additionally, studies show that human depth perception is affected when a motorcycle is viewed among much more prominent cars and trucks, making the motorcycle seem farther away than it is.
To put it simply: Motorcycles are hard to see. With the low placement of the brake light and just a single source of light, being approached by a car or truck while stopped is one of the most dangerous situations a motorcycle rider can encounter. For motorcyclists, visibility is a top concern.
These reasons and more have created a demand among motorcyclists for ways to improve visibility.
The safety risks associated with riding a motorcycle are higher than those with driving an automobile. That’s why a NHTSA (National Highway Traffic Safety Association) study shows that approximately 75% of all motorcycle accidents involve a collision with another vehicle and that rear-end collisions are the most significant risk. (Source)
The Solution
inView™ has captivated the attention of industry experts, police departments, insurance agencies and of course motorcyclists. Named the Best Safety Product at the prestigious AIMExpo, inView™ is in use throughout the US and Canada. After a successful presentation as a guest speaker at the 2019 Malaysian Road Safety Symposium in Malacca, Malaysia, inView™ was endorsed for sale (verbally) by the Minister of Transportation and received support from a key influencer and member of the Royal Family.
Be Safe, Be Seen
Following our Technology and Product Roadmap, inView2 ™, our next-generation product design was just completed and will offer even more visibility and a host of new features.
*Rendering of inView2 ™. Images are computer generated demo versions and inView2 ™ is not currently available on the market.
This campaign will support the introduction of inView2 ™ in North America, South East Asia and worldwide.
The inView™ system illuminates and mimics brakes and turn signals indicated by the motorcyclist or when it detects deceleration of any kind - either physical via pedal or lever or passive via engine braking. And inView™ puts the lights where they should be - high and center.
The original inView™ wireless system consists of a helmet unit, motorcycle unit and accessory brake light. A key feature of the inView™ helmet light is its simple helmet-to-helmet transfer capability. This ensures inView™ is always on the right helmet. inView™ can be attached to any helmet and used on any 12v negative ground powersport vehicle - including those with CAN-Bus. To add flexibility, separate motorcycle and helmet units are available for users with multiple motorcycles or multiple helmets who do not wish to transfer their existing inView™.
inView2 ™ offers all the advantages of the original inView in a lower profile housing and adds a new set of features (see below for a comparison chart). inView2 ™ will provide 4x the light output and nearly double the battery power.
*Rendering of inView2 ™. Images are computer generated demo versions and inView2 ™ is not currently available on the market.
New to inView2 ™ is an emergency dialing feature that will detect a crash. When it does, inView2 ™ will send a tone to the owner’s cell phone. If the tone goes unanswered, the inView™ system will dial a pre-programmed emergency contact, report position and set the helmet light to flashing. This service will be bundled as a special promotion on initial purchase and made available as a fee-for-service option on a monthly, semi-annual and annual basis providing a recurring revenue stream.
In addition to the full inView2 ™ motorcycle integrated brake and turn signal light, a lower cost, entry level helmet-only brake light, inView2 Lite™, will be available. inView2 ™ Lite will provide brake signaling and be fully upgradable to add turn signals with the purchase of a separately available motorcycle unit.
*Top images: Rendering of inView2 ™. Images are computer generated demo versions and inView2 ™ is not currently available on the market.
**Bottom images: Images are photos of 3D prototypes of InView2 ™. inView2 ™ is not currently available on the market.
What Makes inView™ Different
Proprietary inView™ technology provides motorcycle integrated brake and turn signals, passive braking to signal deceleration even when you aren’t physically braking - all without having to ever have to remember to turn it on or off. inView™ does not have a switch - it just works.
A couple of companies have tried going to market with an accelerometer-based accessory brake light. These are self-contained systems that incorporate an accelerometer into an LED array. This distinction is essential as these lights operate independently of the vehicle's standard braking system - which means sometimes they illuminate when the vehicle's brake light is not on. This causes confusion to following drivers as they do not recognize these separate “flashing signals” as brake lights. Additionally, many of these lights do not use proper algorithms to prevent false alarms – stand-alone accelerometer-based lights on helmets must be "de-tuned" to account for head movement.
When it comes to our competition, there is a reason no one has successfully introduced a wireless helmet brake and signal light product to the market. Until recently, the technology has not existed to allow for a set of features needed to make a product successful in the marketplace.
We believe there are no companies currently in business commercially producing a wireless helmet brake and turn signal light offering all the features inView™ provides.
inView™ Key Features:
Installation & Use
inView™ offers a do-it-yourself installation and simply requires connection to ignition-on power and ground and connection to the motorcycle’s brake, left turn and right turn signals. Posi-Tap connectors are featured to make the connection easy, without damaging the vehicle's wiring. All mounting hardware, including 2 helmet mounts are included.
Helmet units automatically pair to any motorcycle equipped with inView™ within 15 feet of it. The versatility of pairing allows owners with multiple motorcycles and various helmet units to automatically match-up whichever helmet and motorcycle they wish to use. The helmet unit also automatically syncs with the motorcycle, turning on or off when the motorcycle does. Once paired, the bond is semi-permanent to prevent it from conflicting with any other signal.
Helmet unit automatic diagnostics tell you when the batteries get low or if you have it installed upside down.
The inView™ system is managed through a smartphone application available on both Google Play and the Apple Store. The app allows for product registration, testing, and firmware updates to enhance and change features.
THE Market
Third Eye Design’s initial focus was the U.S. motorcycle and snowmobile market, where there are over 39 million helmets currently in use by registered motorcyclists and snowmobilers - and the numbers are growing from there.
The US motorcycle market size was estimated at $8.25 billion in 2019 and is anticipated to grow at a CAGR of 3.2% over the following decade. (Source)
Low TCO (total cost of ownership) of motorcycles, increased ridership by women and advances in motorcycle safety is expected to continue to accelerate the demand for motorcycles in the US and Canada.
inView™ is sold directly through 3 channels - our eCommerce website, our North American Distributor Twisted Throttle and a growing network of dealers and installers.
Here’s a look at our growing distribution and sales:
Since its introduction, inView™ has received international attention and requests for sale throughout Asia Pacific, the European Union, Australia and countries in both South America and Africa.
MIROS (the Malaysian Institute for Road Safety) provided inView™ the highest endorsement for sale in South East Asia where we have a planned launch in Q1 2022 in Malaysia, Indonesia and Singapore.
In the picture above, you will see the congestion of motorcycles in daily traffic in Indonesia. Please note that the stock motorcycle brake lights and turn signals are almost impossible to see - and that the back of the helmets are clearly visible. This is just one of the reasons why inView™ is so important in the global marketplace and was endorsed (verbally) for sale by MIROS.
While US motorcycle registration numbers are significant, they pale in comparison to foreign markets where motorcycle use is more accepted and for many, is a primary means of transportation. In Indonesia alone, there are 133M registered motorcycles and we estimate there are 190M licensed drivers.
Throughout much of Southeast Asia, helmet use is mandatory and fines can be harsh for non-compliance.
We are following our market expansion plan and will launch in Southeast Asia in Q1 2022.
What's Next
There is a reason inView™ is recommended by motorcycle journalists and loved by customers. We spent years working with motorcyclists and experts to perfect our design. That effort was not wasted and our customers are thrilled with the result.
Despite the challenges of Covid19 and the elimination of trade shows for all of 2020 and most of 2021, we pushed on - resting on our laurels was never an option. In August, we completed the design of inView2 ™.
* inView2 ™ with clear Fresnel lens and red reflective base. Rendering of inView2 ™. Images are computer generated demo versions and inView2 ™ is not currently available on the market.
See below for an excerpt of our product roadmap.
Foreign Markets
Southeast Asia, a growing center of manufacturing and distribution worldwide, is ripe for technology advancement that makes motorcycling safer. A wholly-owned subsidiary (Third Eye Design, South East Asia, Inc) was formed to go to market in South East Asia. The subsidiary, a NYS C corporation, is led by Rupa Shanmugam (see bio in the Team section) a seasoned businesswoman who grew up in Malaysia, speaks the language and is familiar with SE Asia customs and business practices. inView2 ™ will launch initially in Malaysia, Indonesia and Singapore with the remaining countries in SE Asia and Asia Pacific to follow. Timothy J. McCall, a US Department of Commerce (DOC) Director was engaged to assist. The DOC Director assigned US DOC expatriates in Malaysia, Singapore and Indonesia to assist in our go-to-market strategy. This local support has provided valuable additional market insight and export assistance.
Rupa’s efforts, local SE Asia contacts and good timing earned us a presentation at the 2019 annual Malaysian Institute of Road Safety Symposium. The presentation resulted in product acceptance and verbal endorsement.
As a result of the impression inView™ made, a safety conscious helmet manufacturer in Indonesia has asked us to integrate inView™ technology into the 23M helmets they sell annually. They believe (we do too) that inView™ technology will give them a competitive advantage in their existing marketplace and for Asia Pacific expansion. We will leverage the design and license the technology to other helmet manufacturers who are looking for a competitive edge (we have already made contact with North American divisions of Bell, Fulmer, HJC and Shoei).
inView™ is more than the sum of its parts and is supported by a world-class team of engineers, industrial designers, nationally syndicated industry experts and motorcyclists.
WHy Invest
Our mission is to make motorcyclists safer & more confident, improve visibility and the ride, and save lives.
We plan, within the next 5 years, to expand Third Eye Design, Inc. across South East Asia, Asia Pacific, the European Union, South America, and Africa. Third Eye Design will be seen as a global power sports safety company providing wireless, high-mounted accessory brake and turn signal lighting with advanced safety features to enthusiasts worldwide.
To that end, we are already in motion and are in the process of preparing to deliver inView2 ™ to both the North American and Southeast Asia markets (anticipated Q1 2022 launch).
inView™ is an example of what a committed group of industry leaders and professionals can do. inView™ has captured professional and consumer attention, saved lives and made a difference in motorcycle safety. Join us in saving lives and improving motorcycle safety forever.
Third Eye Design was founded on the belief that we can make the world a better, safer place. With inView™ - we are making a difference one motorcycle at a time. With your help, we can apply the social media and marketing spend we need to bring transformational growth to the inView™ brand in North America, Southeast Asia, Asia Pacific and across the globe.
Light It UP: inView Wireless Brake and Turn Signal Light
Product Review: Third Eye inView Wireless Brake & Turn Signal Light
Third Eye Design inView Brake Light
Aftermarket: Hot Products
Product Spotlight
inView Wireless Helmet Brake and Turn Signal System
Best Safety Item 2019 AIMExpo inView Wireless Turn Signal and Brake Light
This is a Game Changer
Company | : | Third Eye Design, Inc. |
Corporate Address | : | 15 Schoen Place, LL, Pittsford, NY 14534 |
Offering Minimum | : | $9,998.78 |
Offering Maximum | : | $1,069,993.54 |
Minimum Investment Amount(per investor) | : | $248.16 |
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 1,934 |
Maximum Number of Shares Offered | : | 206,962 |
Price per Share | : | $5.17 |
Pre-Money Valuation | : | $18,014,404.87 |
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Investor shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Investor’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Investor, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Investor pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Investor is an individual, will survive the death, incompetency and disability of the Investor and, so long as the Investor is an entity, will survive the merger or reorganization of the Investor or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Early Bird
Friends and Family - First 72 hours | 15% bonus shares
Super Early Bird - Next 72 hours | 10% bonus
Early Bird Bonus - Next 8 days | 5% bonus shares
Volume
Tier 1 perk - ($499 + pen + 1% bonus shares)
Tier 2 perk - ($1000 + pen + hat + 2% bonus shares)
Tier 3 perk - ($5,000 + pen + hat + shirt + 3% bonus shares)
Tier 4 perk - ($10,000 + pen + hat + shirt + jacket + 5% bonus shares)
Tier 5 perk - ($25,000 + pen + hat + shirt + jacket + 7% bonus shares)
Tier 6 perk - ($50,000 + pen + hat + shirt + jacket + 10% bonus shares)
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Third Eye Design, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5.17 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $517. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Insider Investment Notice
Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
It is with great pleasure that I announce:
April 12, Third Eye Design Inc. has been granted United States Patent No. 11,299,090 for “REMOTE LIGHTING SYSTEM OPERABLE TO CORRESPOND WITH VEHICLE LIGHTING.” This patent protects our novel technology for operating a helmet brake light under a variety of deceleration conditions, and the versatility of our InView™ product being operable with virtually all analog and Can-BUS motorcycle lighting systems. The patent has been issued from one of a family of fourteen applications filed in the U.S., Asia, and Europe. Based upon our favorable results to date in obtaining patents in Singapore and the U.S., we expect further success in obtaining issued patents in numerous other countries in the near future.
Hi Investors,
Many of you have asked why our "amount raised" and "investor count" has changed. One minute it was high, then next it was $0. The Start Engine platform was experiencing technical difficulties and it had nothing to do with funds raised or investors committed.
More recently, the "amount raised" and "investor count" dropped due to the investors who struggled to re-confirm due to their inability to login. Their funds were returned, and their contributions subtracted.
I appreciate your support and your desire to improve motorcycle safety worldwide.
Stay tuned as we make that happen.
Best regards,
David Werner
President, CEO
Third Eye Design, Inc.
Dear Investors,
All of you were asked to reconfirm your investment. It was required to maintain your investment after I extended the campaign. For those of you who re-confirmed, thank you. I appreciate your confidence and support.
Many of you struggled with lost login information, no clear password reset option and reset links that did not work. I regret the trouble and confusion. If your investment was cancelled after not reconfirming please know that you still have time to re-invest!
Unfortunately, Start Engine does not release email information, so this is the only way for me to reach you. If you want to reach out to me directly, my contact information is on our Third Eye Design website. I would love to hear from you.
You can submit your investment by visiting our campaign page here: https://www.startengine.com/inview
Thank you!
David Werner
President, CEO
Third Eye Design, Inc.
We are pleased to announce that Third Eye Design has secured a lending facility of up to $1M for global manufacturing. The funds are approved for Bill of Material and mold acquisition, manufacturing, assembly, and packaging. This financing provides confidence in our plan and ability to execute. This allows for Start Engine funding to be focused on marketing, market expansion, operations, ongoing R&D and product development without concern for inventory.
We are so pleased RoadRUNNER Travel & Touring Magazine shares a foundational belief with Third Eye Design - that of giving back. To do so, RoadRUNNER has decided to dedicate a page each issue to the unsung heroes and hidden gems in the motorcycle community that make our world a better place. In their latest issue, RoadRUNNER features our premier partner, ArcWorks, one of those hidden gems in Rochester and the Contract Manufacturing industry.
We're excited to see our community come in and invest in Third Eye Design. Our Insiders have invested a total of $1551.78 into the offering!
We hope you join in as well! Invest in Third Eye Design
Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Third Eye Design, Inc. offering. Here's an excerpt describing the specifics of the change:
Issuer is extending campaign to 04/20/22.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Foremost has started rolling out their Foremost Choice Motorcycle Program which offers added value through discounts. These discounts are make available to policyholders as States are approved Third Eye Design was pleased to be selected to partner with Foremost to provide an important safety discount for the use of inView: https://youtu.be/HIOi_zH3mEw
More good news to support the global market potential of inView!
Pune, Feb. 14, 2022 (GLOBE NEWSWIRE) -- Global Motorcycle Helmet Market size is expected to gain momentum owing to the rising awareness of comfort and safety. Asia Pacific is expected to hold the largest Global Motorcycle Helmet Market share during the forecast period. Due to the increase of the customer base and the development of lightweight and technologically innovative features of helmets, the popularity of national and international motorcycle events and racing championships is fast expanding in the region. These factors are propelling the market in this region forward.
{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}